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The New York State Pavilion

Philip Johnson’s New York State Pavilion, which was designed for the 1964-65 World’s Fair in Queens, has slowly deteriorated over the years, leading to its rundown condition today. The good news is that it won’t be for long.

Remember that scene in Men in Black when Will Smith and Tommy Lee Jones have to climb up a tower in Queens to stop an alien from stealing a flying saucer on top of it? Well, if you’re unfamiliar, that’s a very real place called the New York State Pavilion, and it was designed for the 1964-65 World’s Fair by Philip Johnson. This futuristic creation, which features an observation deck called “Astro-View,” among many other sci-fi-looking features, has been celebrated for years by tourists and architects alike. In short, it’s regarded a masterpiece of 20th-century architecture that has attracted tons of people to Queens for years since its creation.

There’s just one problem: it’s falling apart. Yup, time has not been kind to the New York State Pavilion. Over the years, the structure has seemingly transformed from a Jetsons-like future structure to something that would look right at home next to the creepy amusement park in Chernobyl (you know the one). The good news is that this is all may change soon thanks to the New York State Pavilion Ideas Competition.

This competition, which is sponsored by the National Trust for Historic Preservation, People for the Pavilion, and Queens Borough President Melinda Katz, hopes to raise awareness about the landmark by holding a design competition that’s open to the public, regardless of experience. This means that anyone can submit their ideas, even if they are off-the-wall. The first place winner will be awarded $3,000 and may have their design implemented in the future — though its ultimately up to the city government to decide what to do with the buildings, and they’re not obligated to follow any of these designs. The competition deadline is July 1, 2023 so if you have an idea, you better get a move on. So far, there’ve been quite a few awesome designs to choose from. Here are our favorites.

Observation Deck

Aptly dubbed the “Observation Deck,” this design, created by Ji-Hwan Park, fully embraces the older feel of the New York State Pavilion. Basically, this redesign would let the public explore the structure on a series of decks on the large ring, overlooking the surrounding neighborhood. Also, wind turbines in the observation decks (the UFO-looking towers on the right) would provide electricity to the pavilion and parts of Queens.

Virtual Experience Center

Amphitheater Over A Model of The 1964 World’s Fair

With the “Amphitheater Over A Model of The 1964 Worlds,” designer Jacqueline M Lavin hopes to transform the pavilion into a living time capsule. This would involve creating an amphitheater made of plexiglass that visitors can look through. Behind this glass would be a scaled replica of the 1964 World’s Fair that visitors could view. In a way, this allows people to enjoy the pavilion while also remembering its past.

Queens Cheeseburger Museum

“I propose that the New York State Pavilion at Corona Park in Queens be turned into a gigantic cheeseburger,” designer Caleb W Haines says in his description. Yup, a gigantic cheeseburger. The Ideas Competition is, after all, “anything goes.” So far, the project, which hopes to turn the pavilion into one giant cheeseburger and the observation decks into smaller cheeseburgers, has 88 votes, which means the competition may have a Boaty McBoatface situation on its hands.

American 60s Pavilion

The “American 60s Pavilion” by Linh Phuong Phan aims to preserve the 1960s inside the pavilion. This means visitors could expect to see a series of museums, shops and other forms of entertainment that would allow them to fully immerse themselves in 60s culture. Since the original pavilion was established smack-dab in the middle of the 60s, it’s kind of the perfect place for such a museum.

All in a Box

Luca Negrini’s “All in a Box” design is one of the most radical. Instead of creating a feature that visitors explore or interact with, “All in a Box” is literally all in a box, meaning you cannot get close to it or touch it because it is surrounded by glass. Basically, Negrini took the idea of conservation and preservation to an extreme by creating an art installation of the pavilion that will ensure its protection forever (even if that means no one gets close to it).

Botanical Pavilion

The thought behind Santiago Arenas Gomez’s “Botanical Pavilion” is to have the structure disappear into the natural landscape. Inside the center of the pavilion, a botanical garden would display various plant species as well as a lake created by rainwater from the structure’s (proposed) roof, turning the once futuristic design on its head by transforming it into a modern greenhouse.

Queens Vertical Garden

The “Queens Vertical Garden” by Steve Ramirez hopes to rework the pavilion into a pleasant vertical garden with modular platforms that visitors could stand upon to gaze at the surrounding neighborhood. This design, unlike the “Botanical Pavilion,” focuses more on the surroundings, providing a great place for tourists and locals to go for a stroll.

The Outdoor Theatre

“The Outdoor Theatre,” designed by Brendan Wilson, would transform the pavilion into an open-air theatre for performances, social gathering or other events. The general idea is to reinvigorate the public’s interest in the landmark by giving them a reason to head out to it, which is different than many of the other designs that aim to preserve the structure’s history or change it outright.

Fibonacci Experience

The “Fibonacci Experience” design by De Bever Architecten would provide an almost maze-like structure out of different shades of glass. Inspired by the Fibonacci sequence, this artistic design seems most in tune with what the original pavilion offered: a unique, futuristic monument meant to inspire. Little is said about what would happen with the actual existing structure. However, based on the photos, it appears they will get a little makeover yet hold onto their original aesthetic.

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This New Bike Helmet Can Automatically Call For Help If You Crash

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There are plenty of ways to fall off a bicycle. Here’s one scenario: a city rider hits an open car door and goes flying. Another? A mountain biker bumps into a rock at a bad angle, wipes out, and smashes their noggin on the trail. While these types of crashes are different, they share a stark similarity: both have the potential to knock you unconscious, or even kill you.

It’s accidents like these that a new sensor system from bike company Specialized is designed to detect. The gadget is roughly 1 by 1.5 inches in size, weighs less than an ounce, and attaches to the back of the helmet. If the onboard accelerometer and gyroscope detect a fall—maybe the whiplash of that car door impact, or the linear and rotational forces of a head strike on the ground—it uses its Bluetooth connection to your smartphone to initiate an alarm. If you don’t respond in time, it can email and text your emergency contacts, and will even give them a link to the location where you might be on the ground. Then, it’s up to those recipients to do something with that information.

“Hopefully they like you enough to take action on your behalf,” says Chris Zenthoefer, head of Specialized digital.

The sensor system, called ANGI, is in line with a larger trend: tech that watches out for you, and can take action for you if needed. A clear cousin of the helmet sensor is the latest Apple Watch, which packs in a “fall detection” feature. That wearable device also uses its onboard accelerometer and gyroscope, and the software is designed to notice if someone falls and becomes unresponsive while walking around their home, for example. Rather than just informing your emergency contacts, the Apple Watch goes one step further and contacts emergency services directly.

In both cases, the idea is that the technology is passive until you need it. With the Specialized helmet sensor, Zenthoefer says they wanted to make it simple to use. Safety is something of a “taboo subject in cycling,” he says, as people don’t want to think about the idea of being slammed by a car, or wiping out hard in the mountains. “The goal is to set up a lot of automated safety systems, so the rider doesn’t really have to think about it.” After all, if a safety feature is too annoying to engage—or worse, produces false positives too frequently—people just won’t use them.

The Specialized system is designed to capture three kinds of events that can happen to a cyclist’s head: one is a straightforward, linear impact—to imagine that type of force, picture an object dropped straight down on a helmet, as unlikely as that sounds. The second is a more common kind of impact, involving linear forces as well as rotational ones when you hit your head after falling off your bike—an issue that a helmet technology called MIPS is designed to mitigate. And the third is the whiplash of a crash where the head doesn’t even hit the ground.

The sensor is on the bottom left of the helmet. Specialized

While Apple designed the fall detection feature for its watches by gathering data from actual tumbles that happened to people who had the wearable on their wrists, Specialized developed the ANGI tech in a laboratory setting. Later, the bike company used field testers on cycles to ensure the system didn’t have false positives—they didn’t want the system to think a fall had happened when one hadn’t.

Garmin also offers a crash detection feature not on a helmet, but on some of their cycling computers, like the Edge 520. They call it “incident detection” and the sensor powering it is an accelerometer that can notice a change in speed.

The Specialized sensor comes on helmets from the bike company, and the companion app for the smartphone requires a $30 subscription after the first year; to engage the safety feature, a cyclist does have to fire up their smartphone app before the ride to let it know to keep an eye on them. Now if only people in parked cars would keep an eye out for cyclists before opening their doors.

4 Android Apps To Help You When You Are In Danger

Whether you are one of those solo backpackers who love travelling the world or you are just one of those late comers in the night, you will often find yourself feeling a bit uncomfortable, especially when you sense that you are being stalked. At that time what you can do is get away from that place or call your friends. In a situation where anything can happen even in a blink of an eye, it’s better to have something that can help you reach out to your friends and family within a few taps.

Fortunately, if you use an Android device, you have some great apps that can help you when you are in danger. These apps help you connect to your friends so you can let them know about your situation and find a way out of it. Here are four such apps that you can use on your device:

1. SOS – Stay Safe!

If you ever feel like you are being stalked, SOS – Stay Safe! is an app that can help you. It lets you quickly and easily connect to your loved ones with the shake of your device. By calibrating the shakes and your device, you can send an emergency message to your chosen contacts without the stalker knowing anything. Not only does it send a plain message, but it sends out a recorded clip of the audio, the battery level of your device, and your location so they know where you are at that particular point of time.

That information is more than enough for your friends to find you and to get you out of that situation. The app is available for free on the Google Play store.

2. One Touch SOS

What One Touch SOS lets you do is send out your location information to your chosen contacts with a single touch. That way you do not have to rush around finding your friends in your phonebook, typing the message and then sending it out. That is just not possible when you are sweating because of the danger you are in. Let One Touch SOS do everything for you with a single tap.

You can get the app without any cost from the Google Play store.

3. SOS Emergency Rescue

As the name suggests, the SOS Emergency Rescue app rescues you from any unwanted situation and makes sure you are safe and sound. Instead of sending out the location details or the voice clip, the app puts the images of the chosen contacts on your screen, and then you can tap on any to call them. It is designed especially for elder people who may have weak eyesight and cannot go through the menus to find their family members. The user just needs to tap on the contact, and he or she will be connected to that person within a few seconds.

You can grab the app for free from the Google Play store.

4. VithU: V Gumrah Initiative

The VithU: V Gumrah Initiative app lets you send out your location information to your chosen contacts by just pressing the Power button two times. What’s so great about the app is it sends out your updated location info every two minutes for your friends to know what way you are heading so they can find you. The predefined message in the app says – “I am in danger. I need help. Please follow my location.”

It helps your friends know your exact location by receiving the location details every two minutes. If you think this is the app you were looking for, get it from the Google Play store at no cost.


While nobody wants a situation where they feel uncomfortable and helpless, things can just happen, and the best way to keep yourself safe and sound is to have at least one of the above apps installed on your device. At least they will help you reach out to your contacts for them to find and help you.

Mahesh Makvana

Mahesh Makvana is a freelance tech writer who’s written thousands of posts about various tech topics on various sites. He specializes in writing about Windows, Mac, iOS, and Android tech posts. He’s been into the field for last eight years and hasn’t spent a single day without tinkering around his devices.

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The 20 Best Showtime Movies You Can Stream In 2023


The Showtime cable TV service also has a streaming division, allowing anyone without a cable or satellite connection to access its movies and TV shows online. There are lots of movies on Showtime to stream, covering a variety of genres. There are also new titles added all the time. So what are the best Showtime movies to stream on your phone, tablet, or smart TV?

We can help you out with our picks for the top 20 best Showtime movies you can stream right now. If you want to access these movies on Showtime, you can sign up for a 30-day free trial at the link below. After the trial period ends, the service costs $5.99 a month for the first three months and $10.99 a month afterwards.


Showtime offers up great movies and some of the best and most innovative original TV shows, and you can get all of that for a low monthly price.

See price at Showtime

Editor’s note: We’ll be updating this list of the best Showtime movies regularly as new ones make it to the streaming service.

Rating: 18+

Runtime: 147 minutes

Director: Ari Aster

Main cast: Florence Pugh, Jack Reynor, William Jackson Harper, Will Poulter, Vilhelm Blomgren, Isabelle Grill, Gunnel Fred

Genre: Drama, Horror, Mystery

IMDB rating: 7.1

Possibly the most brightly-lit horror film of all time, Midsommar is a terrific follow-up to Hereditary from director Ari Aster.

With a knockout performance from Florence Pugh, Midsommar follows a young woman, reeling and severely depressed following a personal loss as she follows her boyfriend and his grad school friends to a remote Swedish community. Once there, it becomes clear that the villagers and their midsummer religious traditions may have dark implications for outsiders.

Ready to watch? You can find the movie right here on Showtime.

Everything Everywhere All at Once (2023)


What you need to know:

Rating: 14+

Runtime: 140 minutes

Director: Daniel Scheinert

Main cast: Michelle Yeoh, Ke Huy Quan, Stephanie Hsu, James Hong, Jamie Lee Curtis, Tallie Medel, Jenny Slate

Genre: Action, Adventure

IMDB rating: 7.8

Rating: 12+

Runtime: 87 minutes

Director: Taika Waititi

Main cast: James Rolleston, Te Aho Aho Eketone-Whitu, Taika Waititi, Moerangi Tihore, Cherilee Martin, RickyLee Waipuka-Russell, Haze Reweti

Genre: Comedy, Drama

IMDB rating: 7.5

Rating: 16+

Runtime: 108 minutes

Director: R.J. Cutler

Main cast: John Belushi, Judith Belushi-Pisano, Harold Ramis, Dan Aykroyd, Chevy Chase, John Landis, Penny Marshall

Genre: Documentary, Biography

IMDB rating: 7.2

Good Time (2023)


What you need to know:

Rating: 15+

Runtime: 102 minutes

Director: Josh Safdie

Main cast: Robert Pattinson, Benny Safdie, Buddy Duress, Taliah Webster, Barkhad Abdi, Jennifer Jason Leigh, Necro

Genre: Crime, Thriller

IMDB rating: 7.3

X (2023)


What you need to know:

Rating: 18+

Runtime: 106 minutes

Director: Ti West

Main cast: Mia Goth, Jenna Ortega, Brittany Snow, Kid Cudi, Martin Henderson, Owen Campbell, Stephen Ure

Genre: Horror, Mystery, Thriller

IMDB rating: 6.6

Rating: 11+

Runtime: 151 minutes

Director: Steven Spielberg

Main cast: Gabriel LaBelle, Michelle Williams, Paul Dano, Seth Rogen, Judd Hirsch, David Lynch, Jeannie Berlin

Genre: Drama

IMDB rating: 7.6

Inspired by the childhood of director Steven Spielberg, The Fabelmans follows young Sammy Fabelman, who falls in love with cinema at a young age and dreams of becoming a filmmaker. Armed with his camera, he sets out to document the world around him and create new stories, but he soon finds himself uncovering family secrets from his place behind the camera.

A deeply personal film, The Fabelmans offers powerful insights into Spielberg’s art, as his stand-in turns to filmmaking to regain control and filter his existence through moving pictures.

Ready to watch? You can find the movie right here on Showtime.

Face/Off (1997)


What you need to know:

Rating: 16+

Runtime: 138 minutes

Director: John Woo

Main cast: John Travolta, Nicolas Cage, Joan Allen, Alessandro Nivola, Gina Gershon, Dominique Swain, Nick Cassavetes

Genre: Action, Crime, Science Fiction

IMDB rating: 7.3

Rating: 7+

Runtime: 104 minutes

Director: Kelly Reichardt

Main cast: Michelle Williams, Bruce Greenwood, Will Patton, Zoe Kazan, Paul Dano, Shirley Henderson, Neal Huff

Genre: Adventure, Drama, Thriller

IMDB rating: 6.5

Rating: 11+

Runtime: 118 minutes

Director: Steven Soderbergh

Main cast: Channing Tatum, Adam Driver, Daniel Craig, Riley Keough, Katie Holmes, Katherine Waterston, Seth MacFarlane

Genre: Action, Comedy, Crime

IMDB rating: 7

Jimmy and Clyde Logan are down on their luck and decide to thumb their noses at a family curse by planning a complex heist at a major NASCAR event in this crime comedy from Ocean’s Eleven director Steven Soderbergh.

With terrific performances, a sharp script, and a compassionate depiction of America’s have-nots, Logan Lucky is a top-tier choice for your next movie night.

Ready to watch? You can find the movie right here on Showtime.

The Warriors (1979)

Paramount Pictures

What you need to know:

Rating: 16+

Runtime: 94 minutes

Director: Walter Hill

Main cast: Michael Beck, James Remar, David Patrick Kelly, Dorsey Wright, David Harris, Deborah Van Valkenburgh, Brian Tyler

Genre: Action, Crime, Thriller

IMDB rating: 7.6

Rating: 16+

Runtime: 139 minutes

Director: David Robert Mitchell

Main cast: Andrew Garfield, Riley Keough, Topher Grace, Callie Hernandez, Don McManus, Jeremy Bobb, Riki Lindhome

Genre: Crime, Drama, Mystery

IMDB rating: 6.5

Rating: 17+

Runtime: 98 minutes

Director: Joel Coen

Main cast: Frances McDormand, William H. Macy, Peter Stormare, Steve Buscemi, John Carroll Lynch, Harve Presnell, Kristin Rudrüd

Genre: Crime, Thriller

IMDB rating: 8.1

Saved! (2004)


What you need to know:

Rating: 9+

Runtime: 92 minutes

Director: Brian Dannelly

Main cast: Jena Malone, Mandy Moore, Macaulay Culkin, Patrick Fugit, Eva Amurri Martino, Heather Matarazzo, Martin Donovan

Genre: Comedy

IMDB rating: 6.7

Rating: 15+

Runtime: 121 minutes

Director: Martin Scorsese

Main cast: Nicolas Cage, Patricia Arquette, John Goodman, Ving Rhames, Tom Sizemore, Marc Anthony, Mary Beth Hurt

Genre: Drama, Thriller

IMDB rating: 6.8

Chinatown (1974)

Paramount Pictures

What you need to know:

Rating: 14+

Runtime: 130 minutes

Director: Roman Polanski

Main cast: Jack Nicholson, Faye Dunaway, John Huston, Perry Lopez, John Hillerman, Diane Ladd, Roman Polanski

Genre: Drama, Mystery, Thriller

IMDB rating: 8.2

Private eye Jake Gittes gets caught up in a massive conspiracy involving betrayals, family secrets, and a city’s shady dealings when he agrees to help a socialite spy on her cheating husband.

A stone-cold classic of the neonoir genre, Chinatown is one of the best films of all time, and naturally one of the best movies on Showtime.

Ready to watch? You can find the movie right here on Showtime.

Desperately Seeking Susan (1985)

Orion Pictures

What you need to know:

Rating: 9+

Runtime: 104 minutes

Director: Susan Seidelman

Main cast: Madonna, Rosanna Arquette, Aidan Quinn, Mark Blum, Robert Joy, Laurie Metcalf, Anna Levine Thomson

Genre: Comedy

IMDB rating: 6.1

Rating: 11+

Runtime: 107 minutes

Director: J.C. Chandor

Main cast: Kevin Spacey, Zachary Quinto, Simon Baker, Paul Bettany, Ashley Williams, Demi Moore, Penn Badgley

Genre: Drama, Thriller

IMDB rating: 7.1

Rating: 12+

Runtime: 112 minutes

Director: Peter Weir

Main cast: Harrison Ford, Kelly McGillis, Josef Sommer, Lukas Haas, Jan Rubeš, Alexander Godunov, Danny Glover

Genre: Drama, Romance, Thriller

IMDB rating: 7.4

Zodiac (2007)


What you need to know:

Rating: 14+

Runtime: 157 minutes

Director: David Fincher

Main cast: Jake Gyllenhaal, Mark Ruffalo, Robert Downey Jr., Anthony Edwards, Chloë Sevigny, John Carroll Lynch, Brian Cox

Genre: Crime, Drama, Mystery

IMDB rating: 7.7

That’s our list of the best Showtime movies. We’ll add more options to the list as they make it to the streaming service.


Showtime offers up great movies and some of the best and most innovative original TV shows, and you can get all of that for a low monthly price.

See price at Showtime

The Best Gaming Keyboards You Can Buy

Luke Little / Android Authority

When you think “gaming keyboard,” a distinct look probably comes to mind: a flashy, angular design with bright, colorful lights, media keys, and some pretty sweet-looking keys. When it comes to looking for the perfect fit for you, however, the search is muddled by low-quality boards that range from half-decent to plain bad. Here, we’re going to break down the vast landscape a bit and point out the best gaming keyboards we can find, along with a few honorable mentions that are also worth looking at.

See also: The best keyboards you can buy

For starters, the vast majority of gaming keyboards are mechanical. We recommend checking out our full explainer on what that means. Basically, these keyboards use switches with springs in them to provide a tactile feel, more travel distance, different types of noises, actuation distances, etc. If you’re new to this, definitely read up first. Here are some of the very basics:

Red switches are quiet, not tactile, and require very little force to actuate.

Blue switches are loud, fairly tactile, and require more force to actuate.

Brown switches are similar to red switches but with some tactility and little noise.

There are too many variations of these switches for us to cover here, but many are covered in our explainer. There are many manufacturers of mechanical switches, but German company Cherry is the biggest and most mainstream, followed by Kailh and Gateron, who offer excellent alternatives. Some accessory companies like Razer and Logitech produce their own awesome switches as well.

Razer BlackWidow Lite: This TKL board from Razer serves looks and is made with the company’s orange switches for silence and tactility.

SteelSeries Apex Pro TKL: This keyboard is likely similar to the image you think of when you hear “gaming keyboard”. With a tall build, customizable RGB, and media keys, this is an all-rounder that is well worth consideration.

ROCCAT Vulcan TKL: The Vulcan TKL is built like a slightly flashier G915. It has a metal top plate, tactile or linear switches, media keys, and will be a pleasure to play on.

Razer Huntsman V2 TKL: How could we make a list of gaming keyboards without including Razer? This one’s hallmark is the blazing fast 8,000Hz polling rate, which means that the keyboard will respond to inputs faster than the standard 1,000Hz keyboard. Eliminating latency is critical in fast-paced games.

Anne Pro 2 60%: This is the most miniature gaming keyboard on the list, eliminating the cursor control keys to create a smaller footprint.

ROG Claymore II: Maybe you want the space savings of TKL but still need the number pad sometimes; ASUS has you covered. The Claymore II keyboard has a removable number pad, so you can freely switch between form factors or even place it on the left side for some extra functionality in games.

Logitech G213: This is Logitech’s best budget gaming keyboard, hands down. It has everything you’ll need to get going with gaming-grade performance, plus spill resistance because we all need a drink in the heat of battle sometimes.

Corsair K100: The K100 is built like a tank. Featuring a brushed aluminum look, 44 zones of RGB lighting, and Corsair’s Axon processing tech, the only concern you’ll have is what to personalize first.

HyperX Alloy Elite 2: HyperX is a pretty well-known name in the PC peripheral space. The Alloy Elite 2 has everything you’d expect from a gaming keyboard, plus media keys and a USB passthrough.

Find the perfect mouse to go with it: The best Logitech mice

Logitech G915 TKL Lightspeed Wireless RGB Gaming Keyboard

See price at Amazon



Razer Blackwidow Lite gaming keyboard

See price at Amazon

SteelSeries Apex Pro TKL gaming keyboard

See price at Amazon

ROCCAT Vulcan TKL Gaming Keyboard

See price at Amazon



Looking for more mechanical goodness?: The best mechanical keyboards

Anne Pro 2 60%


A 60% keyboard is, you guessed it, about 60% of a standard 104-key keyboard. The Anne Pro 2 gets fantastic reviews for what it does in this highly compact form factor. 

It is a Bluetooth gaming keyboard that offers various Kailh switches, USB-C charging, and up to four paired devices. You can also enable a set of pseudo-arrow keys on this board, just in case you need those back momentarily. This keyboard is made for travel, but gamers review the Pro 2 very well. 

Anne Pro 2 60% gaming keyboard

See price at Amazon

ASUS ROG Claymore II gaming keyboard

See price at Amazon

Read more: The best budget gaming keyboards

Logitech G213 Prodigy Gaming Keyboard

See price at Amazon



Corsair K100 gaming keyboard

See price at Amazon

HyperX Alloy Elite 2 Gaming Keyboard

See price at Amazon



That’s it for our list of the best gaming keyboards you can buy, but there are many that we didn’t cover. We also want to give a shoutout to the following gaming keyboards:

HAVIT KB395L: I’ve used this one myself, and it is surprising how on-par this board is with the Logitech G915 for the price. The Kailh blue switches feel incredibly close to those of Logitech, and the metal faceplate greatly enhances build quality.

Razer Tartarus v2: This gaming keypad is a peculiar thing, and I’d recommend watching videos that detail how it works in use. We love to see expanded accessibility, so this is a pretty cool accessory for those who have a hard time using standard keyboards and mice.

Complete your setup with the perfect accessories:

Ten Ways A Chatbot Can Help Digital Marketing Campaigns

What Is a ChatBot?

Chatbots are Natural Language Processing (NLP) based Artificial intelligence (AI) tools that are programmed to perform conversation-based tasks. The interfaces might either be through text or voice. While few chatbots are trained using scripts, most of the latest ones can learn through human interactions and reinforcement learning over time.

Chatbots have become very popular these days. Most of the websites have a chatbox service enabled to solve repetitive customer queries. From property sites to banking pages, chatbots have quite revolutionized the revolutionized interact with their customers.

Ten Ways to Use a ChatBot for Digital Marketing

The top ten ways through which chatbots can elevate the position of a company’s marketing strategies are listed as follows −

Segmentation of Website Traffic Customization of User Experience Full-time Availability

Chatbots will be available 24*7. Who wouldn’t love a brand that offers support anytime someone needs it? With the number of investments being put into developing and training chatbots, they are proven to be efficient enough to answer at least 80% of customer queries in general.

Understand the Customers

Digital technologies bring ease of data collection and analysis to them. What would not have been possible in conventional marketing can now be achieved rather easily. Chatbots interact with customers, understand their requirements, and receive their feedback all the while gathering and storing crucial structured, semi-structured, and unstructured data. These data can help enormously in launching new products, posting product offers, and improving the marketing communication framework.


Most service-based companies need to keep in touch with their customers regularly. Most of the time, these might include solving grievances and offering redressals. For instance, food delivery apps like Swiggy and Zomato have a dedicated chatbot service that solves your queries almost instantly. This will improve the brand’s perceived image and create a positive relationship with the customers.

Scheduling Meetings

Although chatbots can keep customers engaged they cannot close sales on their own. At some point in the sales funnel, the customers must be transferred to the sales team to take things forward. Scheduling meetings is an important part of this phase. Chatbots can be of great help in this stage by automatically scheduling meetings. They can act as the company’s front desk and efficiently manage meetings.

Management in Remote Working Teams

While chatbots are increasingly used in B2C perspectives, they can also be employed in remote team management software and tools. Teams can be kept organised through regular notifications and routine questions such as goals accomplished, projects closed, hours spent on training etc.

Providing Updates

It is important to keep the customer associated even after a sale has been recorded. For instance, sending them tracking links and updates on their shipment. Chatbots can seamlessly implement this and hence can be used anywhere in the sales funnel to offer unhindered and instant support.

Content Distribution

In addition to emails, chatbots can also be used to distribute content such as blogs and infographics. This can add value such that content is distributed based on customer profiles and interests.

Surveys and Feedback

Chatbots can roll out surveys and gather feedback from customers on their own. This data can be further analyzed and interpreted with customer data and buying history. Valuable insights can be drawn out of such feedback and can be used for refining the marketing and sales strategies of the company.

Major ChatBot Tools

A few of the major chatbot tools include Dialogflow, Botpress, ManyChat, Tars, MobileMonkey, and IBM Watson Assistant.


A chatbot can be a useful tool in digital marketing, enabling companies to interact with clients in a more efficient and personalized manner. Chatbots can increase customer satisfaction and retention because they can respond to consumer questions immediately and offer round-the-clock help. With the use of chatbots, businesses may better understand their target market and adjust their marketing plans by gathering customer data and insights. Chatbots can free up human resources and save businesses time and money by automating repetitive operations. Ultimately, organizations aiming to improve their customer experience and streamline their operations may find a competitive edge in using chatbots in digital marketing.

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