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Apple offers the machine in two versions, M1 Max and M1 Ultra. The former runs the same chip as the top-end MacBook Pro, while the M1 Ultra is – on paper – in a whole new league …

The latter is effectively two M1 Max chips in one.

Apple is selling the Mac Studio with two different chips: the M1 Max and M1 Ultra. The M1 Max was previously available in the 14-inch and 16-inch MacBook Pro models released in 2023, but the M1 Ultra is an all-new chip that (as of release date) is only available in the Mac Studio. 

The M1 Ultra is essentially two M1 chips connected using a technology that Apple refers to as Ultra Fusion. Apple says this enables a chip design with 114 billion transistors, which is the “most ever in a personal computer chip.”

But does that equate to twice the performance? Macworld ran some benchmarks to find out, and unsurprisingly says it very much depends on what you do with the machine. What may be somewhat surprising, however, is that for some pro usage, there’s essentially no difference in speed between the two models.

Photographers may not see any benefit.

For CPU performance, the M1 Max and Ultra posts Single-Core scores that are practically identical (as with the other M1 chips), but the M1 Ultra almost doubles the Max’s Multi-Core score. 

That’s important because Photoshop speed is all about single-core performance.

Video work, in contrast, often utilises multi-cores, so the M1 Ultra can offer dramatically better performance – but it does depend on your workflow. The full piece is worth reading to check against your own usage, but Macworld sums up the bottom-line like this:

If you’re heavy into ProRes and video codecs such as H.265, having double the accelerators found in the Ultra will give you great performance gains. If you’re a photo editor, the almost identical single-core performance of both models will mean you’re better off with the cheaper version in terms of value. If you do need to do heavier photo work, however, the higher RAM limits of the Ultra can come in handy. Again, recognize what your workflow demands, and then pick accordingly.

Aside from the chips, there is another key difference between the two models – and if you spend a lot of time transferring large files, like video files, that alone could be worthwhile.

The Ultra model also has two Thunderbolt ports on the front, while the Max model has slower USB-C ports. If you’re connecting peripherals that require the speed of Thunderbolt (up to 40Gb/s), which is four times faster than USB-C.

However, it cautions that the answer to the question ‘Which Mac Studio model should you buy?’ may be ‘Neither.’

Professionals whose workflows rely heavily on GPU performance will find that the M1 Ultra with either the 48- or 64-core GPU will offer more brute force than the M1 Max. But those users should wait until Apple reveals its Mac Pro with Apple silicon to see how the company will address the GPU demands made by professionals in the field.

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Airpods Max Vs Airpods Pro: Which One Should You Buy?

After a lot of leaks regarding AirPods branded headphones over the past few months, and a bunch of reports trying to leak what they will offer, Apple has finally launched the brand new AirPods Max via a press release. These are the first pair of wireless over the ear headphones in the AirPods line and offer some impressive features. However, they are also priced at a mind-numbing $549 (Rs.59,900 in India) which puts them well out of the typical AirPods territory. So, if you are in the market for new Apple earphones, and for some reason are confused between getting the AirPods Pro and the AirPods Max, here is a detailed, down to the nitty-gritty details, comparison of the AirPods Max vs AirPods Pro.

AirPods Max vs AirPods Pro: What’s the Difference?

As annoying as it is that Apple decided to call its decidedly audiophile-territory headphones AirPods Max, the headphones themselves offer some impressive features, and some major upgrades over the AirPods Pro.

My personal opinion on the name, however, is whoever at Apple is incharge of naming these things needs to expand their list of acceptable words beyond Pro and Max. The Max is acceptable (somewhat), when it’s being used for a device that’s basically the same as another, but bigger — like the iPhone 12 Pro Max. It’s still just an iPhone, with a bigger screen. The AirPods Max however, aren’t just jumbo-sized AirPods. They are an entirely different category of audio accessories, and they should have had a better name than this.

But enough about my rant over the AirPods Max name, let’s jump into the differences. We are comparing the AirPods Max and AirPods Pro on multiple fronts, and you can use the table of contents below to jump to any section you are interested in.


Both the AirPods Max and AirPods Pro support phones all the way down to the 1st generation iPhone SE, which is great. However, if you’re using the iPhone SE, iPhone 6s/6s Plus, or iPhone 7/7Plus, you should know that you won’t be able to use Audio Sharing with those phones.

To be honest, in all my time using AirPods Pro, I’ve never once used audio sharing. So I’m not sure if that’s really something you’ll miss, per se. But if you do want to use that feature, you’ll have to upgrade to a newer iPhone.

iPhone SE (1st gen) and later

iPad mini 4 and iPad mini (5th gen)

iPad Air 2 and later

All iPad Pro models

iPad (5th gen) and later

Apple Watch Series 1 and later

iPod Touch (7th gen)


Where the AirPods Pro seem to vanish into thin air while you’re using them (to the extent you might forget you’re wearing them if you’re not listening to music), the AirPods Max will never let you forget you’re wearing a pair of $550 headphones on your head. Whether that’s a good or bad thing is for you to decide based on what you want from your earphones/headphones.

The AirPods Max, being headphones, are obviously much heavier, coming in at 384.8 grams. In comparison, Sony’s WH-1000XM4 (currently $278) weigh 253 grams. However, those aren’t $500 headphones, and the Beyerdynamic DT 1990 Pro (currently $549), a pair of ~$550 headphones, also weigh 370 grams.

Speaking of design, we can’t ignore the colours. Probably the only place where we can actually compare AirPods Pro and AirPods Max in terms of design without it being like comparing apples and oranges. So the AirPods Pro are only available in a white color, which is fine. However, if you wanted a darker colour, or something different, you were out of luck. Fortunately, the AirPods Max come in five different colour options — silver, space gray, sky blue, pink, and green.


Both of them support Apple’s really easy one-tap set up with your iPhone. You get hands-free Siri (which is more useful than you’d think) and automatic message readouts using Siri. Plus, features like Active Noise Cancellation and Adaptive EQ (more on both of these features later).

The AirPods Pro and Max both support automatic music pausing and playback depending on whether they are in your ear (or on your head), or not. While the AirPods Pro do this using a combination of optical sensors and accelerometers, the AirPods Max use optical and position sensors on each ear cup.

The end result is essentially the same. Your music will pause when you take the headphones off, and resume when you put them back on.

Playback Controls and Siri

One of the things that have changed with the AirPods Max is how you control music playback, volume, and invoke Siri on your headphones. The AirPods Pro have pressure-sensitive stems that you can press to play/pause music, skip tracks, enable/disable active noise cancellation etc.

I feel fairly neutral about the Digital Crown on the AirPods Max, but it does offer a really useful feature — volume control. Believe it or not, the AirPods Pro don’t have built-in volume controls. You will either have to use your iPhone’s volume rocker, or ask Siri to change the volume. Both of those methods are less than intuitive. However, with the Digital Crown on the AirPods Max, you can simply rotate it to change the volume. That’s definitely going to prove useful.

Active Noise Cancellation

What’s more, while the AirPods Pro use just one external mic on each earbud to measure outside noise and cancel it out, the AirPods Max have six such microphones, and two inside, for a total of eight mics working in tandem for noise cancelation, which should result in better ANC as well.

On the AirPods Pro, you can switch between ANC and Transparency modes by long pressing the stem, while on the AirPods Max there is a dedicated button to switch between the two modes.

Sound Quality

The AirPods Pro delivered slightly better sound quality than the AirPods, and it’s reasonable to expect the AirPods Max to sound much better than the AirPods Pro as well. After all, you get a huge 40mm driver within these ear cups as compared to the tiny driver inside the AirPods Pro. Plus, with the memory-foam ear cups you can be assured of an amazing sound seal around your ears which will also help with sound quality. At the end of the day, headphones usually sound better than earphones, and when the price difference is that stark — $250 vs $550 — they had better sound pretty damn amazing.

Getting a little further into the driver, though, Apple has used a custom Apple designed dynamic 40mm driver for the AirPods Max. It also has a dual-neodymium ring magnet motor, which Apple claims is modelled after the ones you’d find in high-end floor speakers. That, along with the H1 chip’s computational audio prowess thanks to its 10 audio cores, should result in pretty amazing sound quality.

That said, where the AirPods Pro were competing with high-end in-ear headphones like the Sony WF-1000XM3 (currently $168), the price tag associated with the AirPods Max puts them in a remarkably more difficult position.

These headphones aren’t competing with high-end consumer grade headphones like the Sony WH-1000XM4 which are priced at around half the price of the AirPods Max. No, these headphones are in audiophile territory thanks to the pricing, and competing with similarly priced offerings from Beyerdynamic, Shure, and Sennheiser is not an easy task.

Still, Apple is completely capable of actually making great sounding speakers, heck the 16-inch MacBook Pro has the best sounding laptop speakers. However, Apple’s pricing is usually much higher than market prices, so the chances of these headphones actually offering what audiophile equipment offers are low. Plus, they don’t even come with a 3.55m cable in the box, or a port to connect it to. You will have to spend $35 to get an official Lightning to 3.5mm cable for the AirPods Max.

Water and Sweat Resistance

Battery and Charging

That said, the AirPods Pro do come with a charging case that can charge them multiple times for a total battery life of 24 hours. Now here’s the clincher. The AirPods Max do come with a Smart Case in the box. However, this case can’t store any charge and recharge your AirPods Max on the go.

Instead, when you put your AirPods Max inside the case, they go into a very low power state to conserve battery life. That’s useful too, but not nearly as useful as a case that recharges your headphones.

However, it’s understandable as well. The AirPods Pro case weighs ~46 grams. Imagine how heavy the case for a 380 gram pair of headphones will have to be to charge them over even once. Moreover, the AirPods Max already offer 20 hours of battery. That’s quite close to the 24 hours you get with the AirPods Pro with a charging case.

Both the AirPods Pro and the AirPods Max charge via Lightning cables though, and Apple includes a USB Type-C to Lightning cable in the box with the AirPods Max. It’s a shame though, that a pair of high end headphones don’t support USB-C charging.

Service and Repairs

Apple hasn’t specified the out of warranty repair cost for the AirPods Max. But if the AirPods Pro cost $89 to fix as compared to $69 for the AirPods, I’m sure the AirPods Max are even more expensive.

That means, getting AppleCare+ is a logical choice, considering it’s priced at $59. And for that, it adds two years of extended warranty, battery repair, and you only have to pay $29 per service, which is great.

Which One Should You Get?

Taking a leap from the AirPods Pro to the AirPods Max isn’t a tiny price jump. It’s a full $300 more. So you need to be very sure if you want to buy one. I think the AirPods Max is for people who want the magic of AirPods along with best audio experience and a long battery life. Yes, with the case, AirPods Pro offers a comparable battery life, but if you are on long flights, you don’t want to take your headphones to charge them every 4 hours or so.

AirPods Max vs AirPods Pro

It’s hard to look at the AirPods Max and not wonder whether they will do as well as the AirPods and the AirPods Pro. Those offerings from Apple have become ubiquitous in the consumer world. At $550, Apple seems to be targeting a luxury audience. One that’s likely to get the headphones as a status symbol more so than anything else.

Google Pixel 7 Vs Samsung Galaxy S22: Which One Should You Buy?

Google Pixel 7 vs Samsung Galaxy S22

No, you’re not having déjà vu. Yes, the Google Pixel 7 and Samsung Galaxy S22 do look that much like their respective predecessors. Repeated designs have been a common theme throughout 2023, marked only by slight changes from one model to the next. Both devices hold onto great features like IP68 ratings, stereo speakers, and premium materials, but there are no headphone jacks, and you’ll want to look elsewhere if you like a new look from year to year.

In Samsung’s case, the apple fell so close to the tree that it might as well be a shoot of bamboo. The Galaxy S22 is almost identical to the Galaxy S21, with a Contour Cut camera bump, satin glass (yes, real glass) finish, and a glossy Armor Aluminum frame. It’s so similar that the best way to tell the Galaxy S22 apart from its predecessor is with the color options, which we’ll return to in a bit. One notable change, however, is that the Galaxy S22 is slightly smaller than the Samsung Galaxy S21, with a smaller display to match.

Google’s physical changes are slightly more visible, though not much more impactful. Where the Google Pixel 6’s camera bar was black and hid its camera lenses, the Pixel 7 now features a color-matched metallic option with a small cutout for the lenses. The result is somewhat of a Teenage Mutant Ninja Turtle Beach effect, like one large eye looking out of a mask. It’s flanked by two matching pieces of Gorilla Glass Victus, which means we’re back to life without two-toned Pixels.

Hardware and cameras

Eric Zeman / Android Authority

Since the designs and displays haven’t changed much, you might be expecting larger tweaks under the hood. To an extent, you’re right, but the updates aren’t much more impactful than your average year-to-year upgrades.

The Google Pixel 7 sticks to its newfound Tensor fame, moving from the original chipset to the new Tensor G2. It marks a new generation for Google’s state-of-the-art AI, but its priorities haven’t changed. The Tensor G2 is built with Google’s custom TPU and now relies on lower power consumption for everyday activities like video streaming, speech recognition, and messaging. Google claims that the new chipset is up to 60% faster, but we’ll put that to the test once we have our review unit.

On the other hand, Samsung adopted Qualcomm’s latest Snapdragon 8 Gen 1 chipset for the US and select markets, while an in-house Exynos 2200 occupies the Galaxy S22 for the rest of the world. Both phones pair their processor with 8GB of RAM and up to 256GB of fixed storage — sorry, no microSD slots here.

Ryan Haines / Android Authority

Google spent much of its upgrade power last year, bringing 50MP primary and 12MP ultrawide lenses to the Pixel 6 series. The same duo is back this year, with some updated Tensor G2 power at its disposal. That means Google still relies on Samsung’s excellent GN1 sensor, so it’s safe to expect some of the Pixel’s familiar imaging prowess. Around the front, Google upgraded the traditional 8MP selfie shooter to 10.8MP — in line with the Pixel 7 Pro.

Samsung switched its strengths around for the Galaxy S22, bringing most of its megapixels from the telephoto lens to the primary one. It’s still behind the Galaxy S22 Ultra’s 108MP beast, but now you can use the 50MP wide sensor for most of your shots. The lens is joined by a 10MP telephoto lens and a 12MP ultrawide lens, with a 10MP punch hole selfie shooter on the front. Either way, you’re looking at two of the most capable camera phones around.

The hardware may be similar, but Google and Samsung have entirely different approaches to image processing.

As mentioned in the design section, shrinkage hit the Pixel 7 and Galaxy S22 this year. It means smaller, more manageable displays, but it also means smaller batteries. The Samsung cell shrank from 4,000mAh to 3,700mAh while retaining its 25W wired and 15W wireless charging speeds. Google’s Pixel 7 took a similar hit, dropping from 4,614mAh to 4,355mAh. Unfortunately, Google is vague about its charging speeds, only offering that you can gain about half of your battery in 30 minutes with Google’s 30W charger. Both devices do offer reverse wireless charging, at least.

Price and colors

Google Pixel 7 (8/128GB): $599

Google Pixel 7 (8/256GB): $699

Samsung Galaxy S22 (8/128GB): $799

Samsung Galaxy S22 (8/256GB): $849

Google continues to lap the competition when it comes to pricing its flagship. The Pixel 7 still starts at $599, right where its predecessor did. That means it’s still $200 more affordable than Samsung’s base Galaxy S22, though both offer the same options for storage and RAM. If you want to bump your Pixel 7 from 128GB of storage to 256GB, it’ll raise your price to $699.

Samsung deserves credit in its own right for keeping the Galaxy S22 pricing consistent. It’s in line with the Galaxy S21’s launch price of $799, while a bump to the 256GB model raises your rate to $849.

Which will you buy, the Google Pixel 7 or the Samsung Galaxy S22?

586 votes

In this day and age, price matters, too, and Google has a clear lead. Its Pixel 7 kicks off at just $599 — a full $200 less than Samsung can muster.

That said, Samsung offers one of the best update commitments in the business, just ahead of Google’s promise. One UI and Pixel UI are among our favorite software experiences, though it’s up to you to determine whether you prefer Samsung’s onslaught of features or Google’s limitless options for customization.

Have you worked out which phone you’ll be bringing home? Let us know who won your Google Pixel 7 vs Samsung Galaxy S22 battle below.

Best Laptop 2023: Which Laptop Should I Buy?

While 2-in-1 devices are more popular than ever, that’s never fully materialised. During the pandemic, people around the world rediscovered just how useful laptops can be, and they seem here to stay.

However, if you’ve decided to buy a new laptop, deciding what to go for can be very difficult. Even if you’ve decided on a screen size, rough design or brand, there are still so many devices that could be right for you.

But value is your primary concern, we’ve also scoured the web for laptop deals and have a separate guide to the best budget laptops.

Best laptops 2023 FAQ


How much should you spend on a laptop? 

The very best laptops usually command a high price tag, but you don’t necessarily need to spend upwards of $1,000/£1,000 for a great experience.

These days, you can get a capable budget laptop for $500/£500 or even less, although it’ll probably only be suitable for everyday tasks such as web browsing, emails, word processing and the occasional video call.


What screen size of laptop do you need? 

Laptop screens range from around 11in to 18in. A smaller screen might be harder to work on and offer fewer ports, but it will be more portable.

A big-screened laptop, on the other hand, is probably a desktop replacement and so not designed to be taken everywhere with you. Generally, 13in or 14in is the sweet spot between usability and portability.

Some cheap laptops have a low 720p resolution, but it’s worth aiming for at least Full HD (1920×1080) or higher. A QHD or 4K screen is nice to have, but not necessary for most people. While they’re increasingly rare in 2023, a matt display trades some vivid colours in exchange for a less reflective screen.

A touchscreen isn’t always required , but it might be preferable to connecting a mouse or using the trackpad all the time. But on 2-in-1 laptops, this is a necessity.

High refresh rate displays are beginning to make their way into consumer laptops, but 60Hz remains the standard. Something above this will give the screen extra fluidity and help it feel more responsive, but the effect isn’t as noticeable as on smartphones.

OLED panels are generally considered higher quality than LCD, but each have their own benefits and drawbacks. Some laptops are beginning to move to mini-LED technology these days, too.


How much laptop storage do you need? 

The amount of storage you require will depend on what you plan to use the laptop for. As a general rule, get as much as possible without it feeling like you’re wasting money on the upgrade.

An SSD will help your laptop run faster, but typically offers less space for your files (consider supplementing it with a portable USB drive). You can also use cloud storage – but only when you have an internet connection.

Memory (RAM) is where programs and files are stored only while you’re using them, so more is usually better. Consider 4GB as a minimum, although 8GB or even 16GB will be the sweet spot for most people.


Which laptop processor is best? 

Unless you’re going to run complex software or demanding games, you don’t need a top-spec processor. If the latter is something you plan on doing, we have a separate round-up of the best cheap gaming laptops under $1,000/£1,000.

But regardless of your budget, you’re probably looking at a device powered by Intel or AMD. The former’s latest 13th-gen Raptor Lake CPUs will be found in many 2023 laptops, but the Ryzen 7000 Series won’t be far behind in terms of popularity. There are also ARM-based Qualcomm processors such as the Snapdragon 8cx Gen 3, but they still struggle slightly for performance and app compatibility.

Of course, Apple’s MacBooks run the company’s own Apple Silicon instead. Various iterations of M1 and M2 chips have already been released, and it looks like more are on the way.


Should I buy a thin and light laptop?

A thin and light laptop is much the same as any other laptop, although your priorities may be slightly different. Top of the list might be ultraportable laptop that’s light but will last a long time on battery power. 

However, other people want an device that’s powerful and can handle demanding applications without breaking your back when you carry it around. Both are available.

Compromises are inevitable if you want a thin and light laptop, though. There’s less space for a battery, so it’s common to find shorter runtimes. Thin laptops also tend to have shallow key travel – look at specific reviews to see how much of an issue this is.

You’ll may miss out on ports and connectivity, too. These can be extremely limited, and you’ll want to avoid carrying a hub or adapter with you if possible. If HDMI or USB-A is important, make sure the laptop you’re considering has them.

Should You Buy The Oneplus 2?

Reasons to buy the OnePlus 2

Future proofed

Yes, “2024 flagship killer” should probably be taken as a marketing slogan and nothing more. In the fast paced race of mobile industry, no device can claim supremacy for more than a few weeks, never mind a year. That said, the OnePlus 2 strives to deliver on its promise of being a flagship killer, by offering a blend of the flagship specs from this year’s handsets combined with projected requirements of a flagship in a year’s time with an eye on the overall price.

In-part due to its affordable price tag and in part due to the specs including the RAM, fingerprint sensor, camera and dual SIM, the OnePlus 2 specs should, on paper, at least be good enough to challenge flagships from this year and next, at all but the top price bracket.

Value for money

On paper, the OnePlus 2 is equal to many devices – and better than a lot of others – but what really sets it apart is its price tag; other devices offering similar specifications retail in excess of $550 but the OnePlus 2 retails a lot lower at $389 for the higher-specced 64GB model (and even lower at $329 for the lesser-spec 16GB model).

Comparing the specs on paper is certainly one consideration but the actual experience also has to deliver. The $300 to $500 price bracket is becoming one of the most fiercely contested amongst OEMs and the OnePlus 2 will likely compete against devices that feature many of the similar specs.

ZTE Axon vs OnePlus 2 vs Moto X Style: value for money, redefined


For a lot of consumers, the little considerations may be the difference when choosing a handset, and while the OnePlus 2 certainly has a lot going for it, there are a few little things that could let the handset down.

Reasons NOT to buy the OnePlus 2

OnePlus has prided itself on offering flagship specs on its smartphones and while the OnePlus 2 does this mostly, there are a couple of features that have been omitted from the handset. The 3300 mAh battery is certainly large enough for most usage but as it’s non-removable, so you can’t swap it out when your battery does get low.

For other handsets like the Galaxy S6, this is not so much of an issue as that handset has both wireless and quick charging, but these are two features that are missing from the OnePlus 2. Wireless charging is a feature that is a nice-to-have but Quick Charge 2.0 is definitely a must-have feature and as the OnePlus 2 doesn’t have it, it means it’s likely to take several hours to charge to full (as opposed to other Quick Charge handsets that can charge half the battery in just half an hour).

A crucial feature that’s also been omitted from the OnePlus 2 is NFC (Near Field Communications) and while OnePlus claim it left the feature out as it’s not used that often, we’re entering an era where mobile payments are becoming mainstream. The lack of NFC means you won’t be able to pay for items using your phone and it also means you won’t be able to use NFC for accessories and cross-device communication, which are both likely to become popular features in the ecosystem over the next 18 months.

The invite system

The one thing that sets OnePlus apart from the competition is the (dreaded) invite system. To manage its inventory, the company issues invites to purchase the handset (and then allows people who have bought it to also share invites) and while they have promised a much larger launch inventory, actual availability could be an issue.

The other thing that could hamper the OnePlus 2 is its release date; the handset launches on August 13th and with availability likely to be significantly less than the demand, you might find yourself turning to other handsets. For example, the Galaxy Note 5 should be announced the same day before hitting the market a few days later on August 21st and offer similar specs (with a heftier price tag) while IFA at the beginning of September should herald other devices that vie for your money.

Support: Is there any?

One reason many customers opt not to buy a handset from a start-up (can we still call them that?) like OnePlus is the question of support and the OnePlus One doesn’t leave us with any confidence. OnePlus’ first handset failed on the support front and quality assurance fronts with numerous reports of DOA (defective/dead on arrival) devices and a lack of communication from the Chinese manufacturer.

For the OnePlus 2, it’s unclear how the company aims to improve this, especially as it seems to predominantly operate out of an Asian base (although it does have warehousing and admin functions in Europe). For customers in the USA and Europe, support (or the lack of it) could be a reason to skip the OnePlus 2 and opt for a handset with better support, should you need it.

So should you buy the OnePlus 2?

Should You Buy & Redirect Expired Domains?

In the spirit of controversy, let’s foster that and see what happens.

Today’s question comes from Kaan in New York. Before we get into that, I have to get the obligatory reference out of the way.

Kann’s question is:

“Is buying an expired domain in a similar niche with a good DA/PA score considered a reasonable strategy? I want to redirect the backlinks of the expired domain to my new website. I’m not sure if it is a blackhat SEO tactic. If so, I obviously won’t do it.”

Redirecting expired domains is something that’s been around in the SEO world since about 30 seconds after the first SEO discovered PageRank.

It’s been around so long that the first person to do it for SEO probably did it before the term SEO was even coined.

The thinking was simple: if a domain had a ton of links, I could redirect it to my page and all those links and their juice domain authority PageRank would transfer to my new site.

And guess what?

It worked!

In the old days of SEO, this was a tried-and-true tactic that got results.

For a while, it got really involved, and people were exploring whether penalties would transfer over 301s and what effect that had on both recovering or hurting your competitors.

A lot of time was wasted on this for not much long-term results.

Here’s Matt Cutts in 2013 answering a question about PageRank damping factors across 301 redirects.

It’s not explicitly stated, but we know why the person asked this question: He’s employing the strategy above.

Now here’s the controversial part: This strategy really hasn’t worked in a while.

Here’s John Mueller saying just that.

No. We don’t use DA, and redirecting expired domains hasn’t made sense for a long time now. People still do it, people do lots of things that don’t make sense, even outside of the SEO world 🙂

— 🍌 John 🍌 (@JohnMu) October 9, 2023

That hasn’t stopped people from doing it.

There’s a huge industry selling expired domains and a ton of black hats and black hat forum posts about it.

There’s even some anecdotal evidence that it does still temporarily work, but nothing that is easily repeatable or verifiable.

(After all, if you’re doing black hat stuff, you aren’t going to share your URL with us to look at – are you?)

Let’s look at this technique from a user’s point of view.

An expired domain is not something you do, it’s something you buy.

It doesn’t make your site more useful, more relevant, or help your site better address the user’s desired query or task.

So why would Google want to reward a site based on how much money the webmaster spent with third parties, rather than based on how relevant and useful it is to the searcher?

The answer is, they wouldn’t.

Expired domain redirects may have been a quick “hack” to get some instant rankings back in the day, but it rarely (if at all) works today.

As Google has grown, they’ve gotten better at knowing what the site used to be, what it’s redirecting to, and whether they’re really the same “entity” or something altogether different.

My personal theory is that some value may transfer if it’s super clear to Google that both sites are the same entity.

Think, for example when Tesla moved from chúng tôi to chúng tôi and redirected.

If I were Google, I’d want that authority from chúng tôi to transfer to chúng tôi because it’s good for users. This could even take some time to happen.

But if they had bought some random expired domain and redirected that, then obviously I wouldn’t want that value to transfer.

When you start looking at sites in terms of entities, this isn’t as hard a problem as it seems to solve for in code.

So to answer your question:

Many SEO professionals will tell you that it works, but it’s extremely likely that you won’t get any benefit from redirecting an expired domain at all.

I wouldn’t spend my money on it or count on it as an SEO tactic.

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