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If you have heard the Metaverse term and are wondering what exactly is it, here is your answer. In this guide, we are going to discuss what is Metaverse and how does it work. In short- Metaverse can be considered as a parallel virtual universe on the Internet!

What is Metaverse and how does it work?

Metaverse is a term that is formed by combining the two different words including Meta and Universe. It is basically a digital space in which digital objects and things represent the digital people. It is hypothesized concept to combine aspects of several technologies including social media, augmented reality (AR), virtual reality (VR), online gaming,  and cryptocurrencies. And, enable people to interact with each other virtually. In layman’s terms, it is a virtual world in which users can socialize, shop, perform different activities, and learn new things.

The term “Metaverse” is credited to Author Neal Stephenson. He was the one who visualized people as avatars meeting in different virtual reality environments (e.g., realistic 3D buildings) in his 1992 science fiction novel “Snow Crash.”

In a way, Metaverse already exists in several online gaming platforms including Minecraft, Fortnite, and Roblox. Even apps like Microsoft Teams or Zoom can be called a form of Metaverse since a group of people come together and interact in a virtual world. However, Metaverse is a wider concept of digital space representation in order to bring people together from virtual trips to concerts and conferences.

It is being a hot topic currently as Facebook and Microsoft are rebranding the term and concept. These two most popular organizations are focusing on utilizing the concept of Metaverse to the fullest.

Is Metaverse a new concept?

No, not really. It is not really a new phenomenon, especially for gamers. People who know about Fortnite and Ready Player One can understand and comprehend the concept and its functioning easily. However, the term has just recently got the buzz since Facebook took over it and rebranded itself as “Meta.”

What is Metaverse used for?

As we already described above that metaverse is used for creating a virtual world to bring people together. Instead of viewing the content, the users will actually be into this virtual world.

Future meetings could move to the metaverse Barbados to establish the world’s first Metaverse embassy

This tiny country in the Caribbean called Barbados is all set to become the first sovereign country in building an embassy in the metaverse. It has signed an agreement on November 14 with Decentraland to establish its metaverse embassy.

Gucci to Announce Its New “Metaverse Design” Category

Roblox to come up with a new category called “Metaverse Design” in association with Gucci. The gamers can buy exclusive outfits on Roblox. Recently, a digital Gucci bag sold for US$4,000 on gaming platform Roblox indicating that virtual fashion could well become a million-dollar industry!

Games move to the Metaverse

A metaverse game is one that allows millions of players to interact with one another within a single virtual world. Roblox, Fortnite, Acknoledger, Crucible Network, Ex-Populous, Netvrk, Meta Spatial, Sandbox, etc are some of the metaverse games that are currently available.

What are the current implementations of Metaverse?

The current implementations of Metaverse largely include internet video games like Roblox, Active Worlds, Decentraland, and Fortnite. It even focuses on enhancing Virtual reality technology and Facebook has recently launched Facebook Horizon which is basically a VR world. In addition to that, several organizations are focussing on making use of metaverse in enhancing work productivity.

Read: Facts, Myths, Debate about Artificial Intelligence.

What does Zuckerberg mean by metaverse?

Mark Zuckerberg has already announced his plans of establishing the “Metaverse.” This is what he had to say about Metaverse:

I believe the metaverse is the next chapter for the internet.

An embodied internet, where instead of just viewing content — you are in it.

What I think is most interesting is how these themes will come together into a bigger idea. Our overarching goal across all of these initiatives is to help bring the metaverse to life.

All these quotes of Facebook CEO clearly give an idea of how Metaverse is going to be the prime focus for Facebook in the future.

Is Microsoft working on Metaverse?

Microsoft has its own plan of branding the Metaverse. It has planned to roll out Mesh for Microsoft Teams which is somewhat like a Metaverse. Several new features like Together Mode are aiming to make virtual spaces with better collaboration.

What will I be able to do in Metaverse?

Metaverse is touted to be a game-changer in creating a virtual world that brings people across the globe together. It can be used for things like virtual concerts, virtual trips, shopping, leisure activities,  and much more. The scope of Metaverse is not limited to a specific action. It is more relevant in today’s world which is affected by coronavirus pandemic and having people go through Work from Home (WFH) shifts. In such cases, employees can join in a virtual office rather than seeing individual workers on a video call grid.

As Mark Zuckerberg says:

A lot of the metaverse experience is going to be around being able to teleport from one experience to another.

The users will be able to flit between distinct virtual worlds generated by different organizations. However, big tech brands and organizations are still working on how separate virtual worlds will connect with one another. They have to agree on the same set of standards to connect different virtual worlds.

What is Metaverse Cryptocurrency?

Each metaverse platform is expected to have its own cryptocurrency or tokens that users can buy and use online on their platform. Currently, Decentraland (CRYPTO:MANA) and The Sandbox (CRYPTO:SAND) are two of the popular metaverse cryptocurrencies that can be used in their respective metaverse games

That’s it!

Now read: What is Windows Mixed Reality & why is it important to Microsoft?

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What Is Freedom Gpt? How Does It Work?

Are you tired of being censored while conversing with AI chatbots? Do you want to explore the breadth of conversational AI freely and securely without any partiality? If yes, you must check out FreedomGPT, the AI GPT chatbot launched by the Age of AI Capital LLC.

Unlike ChatGPT, FreedomGPT is an LLM-based AI chatbot that guarantees complete privacy and neutrality without censorship. It is the perfect solution for those who want to ask questions without worrying about their content being flagged or deleted. This article will explore how FreedomGPT differs from ChatGPT and how it can revolutionize conversations.

FreedomGPT is an AI chatbot developed by the age of AI Capital LLC, an Austin-based AI Venture firm. It is an open-source Large Language Model (LLM) chatbot dedicated to privacy, neutrality, and customization. The AI GPT is based on the LLaMA and Alpaca open-source models and is developed and hosted by CellStrat AI Research Lab.

According to the creators, the AI chatbot aims to be censor-free and willing to answer any question without partiality. It is a technology that empowers users to explore the breadth of conversational AI freely and securely while uncovering new use cases.

FreedomGPT has been known to provide uncensored answers to questions that mainstream AI language models would never touch, such as tips on cleaning up crime scenes, making bombs, and even praising Hitler as a good leader. While some may find these answers troubling, it showcases the chatbot’s dedication to freedom of information.

The potential benefits are that it is an open-source AI chatbot free from censorship and safety filters. It can provide answers to sensitive topics and maintain ethical considerations. It is also available for anyone to use and join the revolution of open-source AI. However, the potential drawbacks of using FreedomGPT are that it can sometimes give offensive responses and disregard human decency. The development of GPT can also lead to limitations on freedom of speech and threaten privacy rights. Therefore, it is necessary to ensure that individuals have the right to express their thoughts and ideas freely without fear of government censorship or retaliation. While FreedomGPT can be a powerful tool, it comes with potential risks and ethical considerations.

Also read: How does Auto-GPT work?

To download and install FreedomGPT, the user can follow the steps below:

Visit the FreedomGPT GitHub repository.

Extract the ZIP file to a folder on the computer.

Open the extracted folder and run the “yarn install” command to install the dependencies.

FreedomGPT is different from ChatGPT in several ways. Here are some of the key features that set it apart from its competitors:

1. Censorship-Free AI

Unlike ChatGPT, FreedomGPT is completely censorship-free. It guarantees that all conversations with the AI chatbot are private and secure. You can ask any question without worrying about your content being flagged or deleted.

2. Desktop Local Execution

Another unique feature of FreedomGPT is that it can run locally on any computer without internet connectivity or reliance on third-party servers. This ensures complete privacy and security of your conversations.

3. Customization

Age of AI Capital LLC has also announced that they will release an open-source version of the AI GPT, allowing individuals and companies to fully customize it to help with specific high-stakes and confidential workflows. This will be a game-changer for businesses that rely on AI chatbots for their day-to-day operations.

In conclusion, FreedomGPT is an AI chatbot revolutionising how we converse with chatbots. It offers complete privacy, neutrality, and customization, unlike its competitors. If you’re tired of being censored while conversing with AI chatbots, you must check it out . It is the perfect solution for those who want to explore the breadth of conversational AI freely and securely while uncovering new use cases. So what are you waiting for? Try out FreedomGPT today and revolutionize your conversations!

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What Is Bluetooth And How Does It Work?

The name Bluetooth has been synonymous with connected technology for years now and for good reason. When we need two devices to communicate with one another, Bluetooth is our go-to and has been for the better part of the last two decades. While Bluetooth is an incredibly valuable function that we increasingly take for granted, what is Bluetooth exactly? You may be wondering what it is and how does Bluetooth work in today’s increasingly connected world. Let’s find out.

What Is Bluetooth?

Named after a 10th century Scandinavian King, Harald Bluetooth, the history of modern day Bluetooth traces back to 1994. Ericsson, a Swedish telecommunications giant, saw the promise of using Bluetooth as a wireless connection to connect earphones with mobile devices. After testing, five companies (Ericsson, Nokia, IBM, Toshiba and Intel) formed the Bluetooth SIG in 1998 to help monitor the growth of Bluetooth. By the end of 1998, Bluetooth had more than 400 companies and more recently had more than 30,000 members. 

On a more technical side, Bluetooth uses the same 2.4GHz technology as other wireless technologies. Originally designed to work over distances of 10 meters, Bluetooth can generally handle a network of two to eight devices. It’s through this technology that you can send a page from your computer to your printer in another room without a cable. Inside each Bluetooth hardware is a governor of sorts that allows it to properly determine the type of range available. In this modern day, there are three types of Bluetooth classes available: 

Class 1 is the most powerful and can operate up to 100 meters or 330 feet.

Class 2 is the most common and retains the original’s standard of 10 meters or 33 feet.

Class 3 is the least powerful and generally is only good for distances of 1 meter or 3.3 feet.

How Does Bluetooth Work?

As noted above, Bluetooth works in the 2.4GHz frequency range and sends 79 different bands of radio waves inside this frequency. As data is sent, Bluetooth divides all of your data into smaller, more transferable packets. Once the packets have been divided, they are then sent individually over those 79 bands, all while being smart enough to not get clogged up anywhere. Of course, all of this happens within microseconds with almost no lag between the two connected devices.

Bluetooth Versus Wi-Fi

Unlike your Wi-Fi or 3G/4G/5G connections, Bluetooth doesn’t use any data. That’s good news for people in today’s world who connect their smartphones to their cars and stream music. While the actual streaming of music uses data, connecting to your car via Bluetooth uses no Internet data and has minimal impact on battery life.

Different Bluetooth Types

As of 2023, there are two different types of Bluetooth technology available for consumer use. The first is Bluetooth Basic Rate/Enhanced Data Rate, and the second is Low Energy. The former (BR/EDR) must always be paired. On the other hand, Low Energy devices can require a trusted relationship, but it is not always a requirement. Introduced with Bluetooth 4.0, Low Energy is great for electronics such as wearables, headphones or other low power devices where battery life is at a premium. As of today, there are five different versions of Bluetooth available: 

Bluetooth Classic: This includes versions 1.0 – 3.0.

When Bluetooth 1.0 first launched, it was capped at data speeds of less than 1 Mbps with a range no greater than 10 meters. 

Bluetooth 2.0 took things up a notch by increasing speeds upwards of 2 to 3 Mbps.

Bluetooth 3.0 included the use of 802.11 tech, which helped increase data transfers up to 24 Mbps. 

Bluetooth 4.0 is the most common type of Bluetooth available today. Data speeds are limited to 1 Mbps.

Bluetooth 5.0 is an improvement on the Low Energy side by increasing data rate and range. It can work in a variety of transmission ranges including 125 Kbps, 500 Kbps, 1 Mbps and 2 Mbps. The reduction in data rate had the positive effect of being able to increase data range to a whopping 240 meters. Conversely, the faster transmission of 2 Mbps is significantly more limited and is best suited for short range use.

The latest version Bluetooth 5.1 introduces better transmission technology and range. Read more about Bluetooth 5.1 here.

Why Use Bluetooth?

Why not? The usage of Bluetooth has expanded to more than just connecting earphones and mobile phones. There are already plenty of uses for Bluetooth:

While printers have generally relied on Wi-Fi, that type of connection can be shaky. Bluetooth enabled printers allow you to print from your phone or computer without cable, and even when Wi-Fi is offline. 

Smartwatches and wearables rely heavily on Bluetooth connectivity. These devices have opened the door to an entire new world of tracking workouts and can share data directly back to your phone for syncing back to a health app.

Most laptops come with Bluetooth and allows you to connect to a Bluetooth keyboard and mice.

Wireless gaming is done via Bluetooth across the Xbox, PS4 and smartphone worlds. Connecting a PS4 or Xbox One controller to your iPhone or Android device is all handled through Bluetooth. 

Need to get a Wi-Fi signal somewhere you only have cellular service? Connect your smartphone to your computer through Bluetooth so it can be enabled as a hotspot. 

These few examples only scratch the surface of how many different types of electronics you are using today with Bluetooth. It’s so deeply integrated and connected, that you can see it’s something relatively new to the electronics world. 

Final Thoughts

David Joz

David is a freelance tech writer with over 15 years of experience in the tech industry. He loves all things Nintendo.

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What Is Night Mode And How Does It Work?

Edgar Cervantes / Android Authority

Those following the latest smartphone camera trends have probably heard of “Night Mode,” “Night Sight,” “Bright Night,” or other similar terms. These shooting modes seem to give smartphones night vision, and results have proved amazing.

What is all this Night Mode talk about, though? How does it work? Is it the right tool for you? Today we are here to tell you everything there is to know about these low-light smartphone shooting modes, so stick around to clear all your doubts.

More: Important photography terms you should learn

How Night Mode helps

With Night Mode, the average consumer can forget about carrying heavy tripods, learning complex techniques, or settling for horrible low-light photos.

Edgar Cervantes

With Night Mode, you get the best of both worlds. You can hand-hold the smartphone camera, shoot an image over a few seconds, and let the software do the rest of the work. The average consumer can forget about carrying heavy tripods, learning complex techniques, or settling for ugly photos.

Also read: These tips will take your images to a whole other level

Night Mode downsides

Everything comes with a cost in photography, and Night Mode variations are no exception. The technique has its downsides. The main culprit is that Night Modes don’t do well with moving objects, because the technique requires multiple shots, and subjects in motion can be blurred out or completely erased. The mode is better equipped to deal with static scenes.

Of course, taking any shot in Night Mode will also take longer. Life is full of fleeting moments, and you may not have 3—5 seconds to spare. You best stay away from these specialized shooting modes when you need a quicker shot. You might be better off in Auto if you want to take a picture of that speeding Lambo, for example.

Google Pixel 6 series

Robert Triggs / Android Authority

Pixel phones have long been praised for their photography prowess, and the Google Pixel 6 series is no exception. Both the Pixel 6 and Pixel 6 Pro feature Night Sight, and they do exceptionally well taking shots in dark environments.

Google Pixel 5a

Jimmy Westenberg / Android Authority

If you want all the night-shooting power of the Pixel 6 devices for a lower price, the Pixel 5a is the next best thing. Despite its lower price, it’s still a capable phone, more than capable and well-designed.

Samsung Galaxy S21 series

Robert Triggs / Android Authority

OnePlus 9 series

Dhruv Bhutani / Android Authority

OnePlus calls it Night Mode Nightscape, and it works wonders on the OnePlus 9 series. This includes the OnePlus 9 and OnePlus 9 Pro. There’s a newer OnePlus 10 Pro now, but it’s tough to find in most of the world, so we think the OnePlus 9 devices are still the best, simply due to their accessibility. They’re also great devices.

iPhone 13 series

Gary Sims / Android Authority

We’re all about Google’s mobile OS at Android Authority, but we can’t deny that Apple makes some great smartphones, featuring beautiful designs, superb performance, and an overall great experience. The iPhone 13 series also features excellent camera systems, and all four iterations come with Night Mode.

Night Mode is a great feature to have, but it’s not everything in terms of great smartphone cameras. If you’re looking for the best shooters, we’ve created a couple of lists of the best overall camera phones and the best budget camera phones. We also have a guide for improving smartphone photos in low-light situations.

What Is Geofencing Marketing & How Does It Work (+Tips!)

We know that the targeting capabilities for certain marketing tactics have evolved at an almost alarming rate. About 10 years ago, smartphones were just bursting onto the market. Now, we’re constantly on our phones, using them for everything from a GPS, entertainment hub, and social connector. So, wouldn’t it make sense to target users directly through their phones? And to take it a step further, why not target them through their phones when they’re in a specific area?

But in a non-threatening and appreciated way!

In this post, we’ll cover everything you need to know about geofencing marketing for your business, like:

What is geofencing marketing

How does geofencing work (with examples)

Benefits of geofencing marketing

Tips for successful geofencing

Let’s get started!

What is geofencing marketing?

These mobile messages are commonly sent using SMS, allowing businesses to deliver promotions and other relevant information to customers as they move through their daily routines. Recently, geofence technology has expanded to include push notifications from downloaded applications, too.

Not only does this strategy catch customers when it’s easy for them to visit and purchase from you, but it also provides a subtle nudge to keep your brand top-of-mind.

How does geofencing marketing work? (+5 real-life examples)

While customers see a simple text message or app notification, a lot is happening behind the scenes of geofencing.

Geofencing marketing allows businesses to establish a virtual geographic boundary around a set of GPS coordinates. This is also known as a “geofence” and is typically drawn around a business storefront or special event.

When a device enters or exits this boundary, geofencing leverages real-time location information to trigger a digital event, such as an SMS message or push notification from a business’s mobile app.

You can leverage these notifications to share:

Coupons or discounts when customers are near the business

Reminders to check into the business’s social media page

Messages to encourage customers to sign up for a rewards program or newsletter

Notifications about event details and times

Ads about sales at nearby stores

Geofencing also offers unique opportunities for employees and managers. Take Quickbooks’ geofencing services, for example. The brand recently offered geofencing tech in its software, allowing companies to set boundaries around work areas to preserve the integrity of time tracking.

Let’s look at geofencing marketing in action. Volvo attracted 500 new prospects to its site and 132 clients to its showroom in 30 days using a location-based marketing strategy.

Volvo also created a conversion zone around their dealership to learn who visited their showroom in person. With geofencing marketing, the company was able to build brand awareness and reach potential customers who were looking to purchase a luxury vehicle.

Here are a few other examples of how you can use geofencing marketing.

Market to audience demographics and behaviors

Since geofences are virtual boundaries around a geographic location—a store, a city block, or even a mobile device—marketers can leverage them to create content based on target audience demographics and behaviors.

For example, let’s say you own a chain of stores with locations across Chicago. You’re using a geofence around each location to grab the attention of nearby shoppers, but your clientele varies greatly based on their neighborhood.

For each store location, you could craft unique messages that resonate with each neighborhood and draw in local customers to shop. This can help you reach new audiences and increase engagement with existing customers by providing relevant information at the right time and place.

HotelTonight provides its app users with information about the best open accommodations. It uses cellular GPS data to provide accurate location-based content. After A/B testing geofencing and seeing good results, they incorporated it into their app.


HotelTonight’s Rate Drop feature captures users likely to be looking for lodging. When a customer is nearby a participating hotel after 3 p.m. (later in the afternoon when they may need a place to crash that night), the Rate Drop tool offers heavily discounted lodging if you book through HotelTonight.

Reach your customers at the moment they’re looking at your product or service

Geofencing entails using GPS technology to trigger a digital interaction when someone enters or leaves a specific geographic area.

For example, if a customer enters a store, they can receive an offer on their phone about 20 minutes later. The same scenario applies to restaurants: A customer may receive an offer for discounted appetizers if they sit down at the bar or table within 15 minutes of arrival.

Look at Sephora’s mini-makeover push, for instance.

Sephora customers receive a push notification when they’re nearby a store location. The push offers them complimentary services, which entice them to enter the store and make a purchase.

With geofence technology, businesses can provide customers with location-targeted messages. Businesses can pinpoint precisely where their customers are and engage with them at the right time and location, which increases customer satisfaction and loyalty.

This is especially effective for retailers who want to reach customers at key moments—when they walk into a store or drive past it.

Understand your business’s busy and slow times

When someone crosses into the geofenced area, it lets you know where they are and when they’re there—data that’s unavailable with other marketing methods. Moreover, you see when they exit, which can help you understand shopping and brand engagement time.

Here’s an example: Let’s say you own a restaurant and want to know you’re busiest dining times so you can hire plenty of staff during those hours. You can create a geofence around your business so whenever someone enters or exits the geofenced area, you will receive push notifications and be able to track peak hours.

Uber is a great real-life example of using geofencing to measure activity and surface your products or services when appropriate.

Let’s look at how Uber engages with travelers at airports.

Above is an airport in Colorado. When travelers dismount from a plane, Uber sends them a push notification letting them know that Uber services are accessible nearby. Uber also uses this to implement dynamic pricing in neighborhoods with a surge in demand for cabs.

Businesses can also arrange multiple geofences for different activities or locations within your business.

For example, one geofence could be for when an employee arrives at work, another for when they leave at the end of their shift, and another for when they go on break. This helps monitor your field sales team and better understand where their services are needed most.

Benefits of geofencing marketing for your business

Now that you thoroughly understand how geofencing marketing works (along with some examples!), you may be wondering whether or not it’s right for you. Here are four major benefits of geofencing for small businesses to consider.

1. Geofencing attracts people nearby

When a geofence is set up around your business, you can target people with in-app phone alerts or SMS pushes when they come within a certain distance of your business. This is great for businesses that don’t have the name recognition that a bigger brand has.


Let’s say you own a coffee shop. Someone might be driving through your town in need of an afternoon pick-me-up, but they don’t know your business. They see a big national chain on Google Maps and are resigned to going there, but just as they come within a two-mile radius of your shop, they get an alert on their phone: “Stop in for a large coffee and get a free cookie with your purchase!”

They didn’t even know to look for you minutes before, but now they’re turning down your street.

2. Geofencing is personalized 3. Geofencing can steal customers from the competition

Geofencing around your business is the most obvious application of the technology, but you’re not limited in where you can establish your fence. You can also set one up around your competitor’s business.

Maybe you own a children’s clothing store. You can put up a geofence around the big box store down the street, letting people know that you sell clothes and baby supplies that are ethically made and reasonably priced.

That’s going to catch the eye of some of those consumers who will gladly shop with a local business and can help you compete with the big brands.

4. Geofencing generates valuable data

Beyond the short-term benefits of geofencing like bringing new people to your business, the technology also allows you to collect data on consumers. Over time, you can begin to see patterns in which geofenced areas are most popular, when people enter those areas, and how long they stay.

This data empowers you to create even more effective marketing strategies over time, so you can get specific about how, where, and when you reach out to potential customers.

Tips for successful geofencing

So, what goes into a successful location-based marketing strategy like geofencing? Here are six tips for geofencing success.

1. Define (and refine) the right geofence

The first step in a successful geofencing marketing campaign is defining your geofence.

You want to make sure you target an area:

With people who would be interested in your business.

Where people are close enough to travel to your business.

Where there are a lot of people to target.


If your business is on a road where there’s not much foot or vehicle traffic, you might want to expand your geofence to a grocery store that’s near you–or this is where a complementary business would come into play.

For example, we worked with an apartment complex that was looking to sign more leases. They had a lot of current residents who worked at a nearby hospital, so the apartment complex targeted the physicians’ parking lot with a geofenced ad highlighting the short commute and included a discount for hospital employees. They were able to sign a number of new leases as a result with renters who may never have driven near their location on their commute home.

The area you geofence is the most important part of your geofencing strategy, and it may require some testing to identify the ideal location for your fence. Analyze the data to measure the effectiveness of your existing geofence, and don’t be afraid to A/B test locations to see which drives the best results.

2. Identify a compelling offer

The best geofencing campaigns include some kind of incentive to entice your target audience to visit or try your business.

Here are some ideas for offers for your geofencing ad:

A 20% discount on a service or their purchase

A buy-one-get-one-free offer

A future-use coupon after their first purchase

A piece of branded swag for your business

A welcome gift for becoming a customer

Whatever you decide, make sure your offer will be effective in bringing in new customers – you may even consider talking with your existing customers or employees to help you identify the right geofencing offer.

3. Craft an effective ad or message

Your geofencing marketing campaign will show people an ad for your business that may include an image with copy or just copy–either way, you need to make sure your ad stands out, captures attention, and urges the user to take action and become your customer.

Your ad should include:

Your offer or selling point.

A brief description of your business or services.

A strong call to action.

A sense of urgency.

Image Source

By including the above elements in your geofencing ad, you can drive people to visit your business. Because geofencing works by targeting consumers nearby, a sense of urgency can be the extra component of your ad that drives them in–so try testing language like “limited-time offer” or “hurry in before this offer expires.”

4. Measure your geofencing results

Here are some geofencing metrics to measure:


Impressions are the number of times your ad is seen by a customer. You want to measure impressions to track whether or not your geofenced ad is getting seen. If you’re seeing low impressions, it could be a sign that you need to adjust your geofence.

Website visits



One of the great things about geofencing for your small business is that it’s one of the few marketing strategies that can easily track online-to-offline conversions through walk-ins. Because geofencing works by using the GPS on a customer’s smartphone, you’re able to track whether or not that person visited your business after seeing your geofencing ad by setting up conversion zones around your business.

As part of measuring walk-ins, you can also measure the cost per walk-in (CPW) to see how much each walk-in is hitting against your budget.

Additional metrics

Some other marketing metrics you’ll want to measure include:

Cost Per Call (CPC

Cost Per Thousand (CPM)

Measuring and analyzing these metrics will help you see the success of your geofencing marketing campaign and track your overall ROI.

5. Always be testing

With geofencing, there are many opportunities to optimize your campaigns, A/B test different offers and creative, and geofence different areas to see what drives the best results for your business.

Don’t be afraid to try different variations to maximize your marketing budget and ensure you’re reaching the right audience in the right way with the right offer.

This gives you the best chance of reaching the most consumers and converting them into customers.

Get started with geofencing for your small business

As you can see, geofencing and geofencing marketing can be used in countless ways to help grow your business and get more customers.

Geofencing allows you to engage customers with unique offers and reminders. It can improve foot traffic and optimize your in-store customer experience to drive customer delight and loyalty.

As a location-based marketing strategy, geofencing enables businesses to reach their customers when they are most likely to visit and shop—as one of the most effective and underrated ways to “meet customers where they are.”

Stephanie Heitman

Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.

Other posts by Stephanie Heitman

Async In Js: How Does It Work

In JavaScript, code execution is single-threaded, which means that only one thing can happen at a time. The JavaScript engine executes code in a sequential and synchronized manner, one line at a time.

This means that if there is a time-consuming task in the code, such as an API call or a long loop, the execution of the entire code will be blocked until the task is completed. During this time, the application will not be able to respond to any user input or execute any other code.

The problem with synchronous code

Synchronous code is easy to understand and follow, as it executes exactly as written, one line after the other.

console.log('one') console.log('two') console.log('three')

We can further illustrate this using the delay() function:

function printDelay() { console.log('Phew!') } delay(5000) printDelay()

In the example above, the code requires a delay of 5 seconds before printing a greeting message to the console. However, the delay function is synchronous, which means that the execution of the entire code is blocked for 5 seconds until the delay function is completed. During this time, the JavaScript engine cannot execute any other code, making the application unresponsive.

Therefore, to avoid blocking the execution of code, developers use asynchronous programming techniques such as callbacks, promises, and async/await to handle long-running tasks in a non-blocking manner.


Asynchronous code, on the other hand, is executed in a non-sequential manner, meaning that the execution of the next line does not wait for the completion of the previous line. Instead, it continues to execute the remaining code while performing other tasks in the background.

Here’s an example of asynchronous code that uses the same setTimeout function to delay the execution of the code for two seconds:

console.log('Start'); console.log('End');

In this example, the setTimeout function is called with a delay of two seconds, but the execution of the code continues without waiting for it.

Therefore, the ‘End’ message is printed immediately after the ‘Start’ message, and the ‘Inside Timeout’ message is printed after two seconds.

Asynchronous code is useful when dealing with time-consuming tasks, such as network requests, file operations, or user interactions. By executing these tasks asynchronously, the rest of the code can continue to execute without being blocked, improving the overall performance and responsiveness of the application.

The call stack

In JavaScript, the call stack is a mechanism used by the interpreter to keep track of the current execution context during code execution. It is essentially a data structure that stores the execution context of a program in a stack-like manner.

Whenever a function is called, the interpreter pushes the function call onto the top of the call stack, along with its associated arguments and variables. The interpreter then executes the function, and when it finishes executing, it pops the function call off the top of the call stack and continues executing the code from where it left off.

This process continues for each function call in the program, with the call stack growing and shrinking as functions are called and returned.

For example, consider the following code:

function foo() { function bar() { console.log('Hello!') } bar() } foo()

In this code, there are three nested functions, foo, bar, and a console.log function that logs the message ‘Hello!’. The foo function calls the bar function, which in turn calls the chúng tôi function.

When the code is executed, the foo function is called first, and the interpreter pushes the foo function call onto the top of the call stack. Within the foo function, the bar function is called, and the interpreter pushes the bar function call onto the top of the call stack, above the foo function call.

When the bar function is called, it executes the chúng tôi function, which logs the message ‘Hello!’ to the console. Once the function is executed, the interpreter pops the function off the top of the call stack and continues executing the bar function.

After the bar function finishes executing, the interpreter pops it off the call stack, and control returns to the foo function, which finishes executing and is then popped off the call stack as well.

Therefore, the call stack would look something like this during execution:

| console.log() | | bar() | | foo() |

After executing the entire block, the stack will become empty.

The entire chain of function calls is stored on the call stack in synchronous code. When a function calls itself repeatedly without any condition to stop, it is called recursion without a base case. This can cause a stack overflow, as each recursive call adds a new function call to the top of the stack, and if the recursion continues indefinitely, the stack will eventually run out of memory, and the program will crash.

Let’s see how the call stack works with asynchronous code:

function main() { setTimeout(function welcome() { console.log('Welcome!') }, 3000) console.log('Goodbye!') } main()

Calling the main() function, the call stack is:


Calling the setTimeout() function, the call stack is:

setTimeout(); main();

setTimeout has finished, it exits the stack:


Calling console.log('Goodbye!'):

console.log('Goodbye!'); main();

The task is complete, exiting the stack:


The main() call is also finished, and the stack becomes empty.

After 3 seconds, the welcome() function is called, and it goes on the stack:


This will call console.log('Welcome!'):

console.log('Welcome!'); welcome();

After it is done, it leaves the stack.


After executing the entire block, the stack becomes empty again.

One thing you might not have noticed right away is that setTimeout() was terminated immediately, even though the callback function wasn’t yet executed, it wasn’t even called!

This has to do with a mechanism known as the event loop, so let’s move on to that!

Event Loop

In JavaScript, setTimeout() is a function that allows developers to schedule a callback function to be executed after a specified delay. However, setTimeout() is not actually part of the JavaScript language itself.

It is a Web API, which means it is a functionality provided by the browser environment rather than the JavaScript engine.

Web APIs are additional features provided by the browser environment that allow JavaScript to interact with the browser and its features, such as timers, intervals, and event handlers. When we use setTimeout(), it interacts with the Web API to schedule the callback function to be executed after the specified delay.

The event loop is a mechanism that is responsible for executing code, collecting and handling events, and executing subtasks from the queue. When an asynchronous event is triggered, such as a setTimeout() callback, it is added to the event queue. The event loop continuously checks the event queue for new events, and when it finds an event, it dequeues it and executes the associated callback function.

Therefore, when we use setTimeout(), it is not executed immediately, but instead scheduled to be executed in the future by the Web API. The event loop is responsible for managing the execution of the callback function by dequeuing it from the event queue and executing it when it is the appropriate time.

It is the event loop that is responsible for setTimeout() missing from the stack in the last example. Now, let’s take the previous example we examined and draw a clear picture of what is happening:

function main() { setTimeout(function welcome() { console.log('Welcome!') }, 3000) console.log('Goodbye!') } main()

To best illustrate how this works, let’s include not only the stack but also the Web API and the task queue that the Web API uses to store what needs to be executed.

Calling: main()

StackWeb APITask Queuemain()

Web API and task queue are empty for now.

Calling: setTimeout()

When setTimeout() disappears from the stack, it enters Web API visibility, where the interpreter understands that there is a welcome() function inside it to be executed after 3 seconds:

StackWeb APITask Queuemain()setTimeout(welcome)

This is followed by a console.log('Goodbye!') call. The setTimeout(welcome) function remains in the Web API. It will be there until 3 seconds have elapsed:

The console.log() has been processed, the main() call ends:

StackWeb APITask Queuemain()setTimeout(welcome)

The main() call has ended, so the stack is emptied, but because 3 seconds haven’t passed yet, the setTimeout(welcome) function is still inside the Web API:

StackWeb APITask QueuesetTimeout(welcome)

Finally, 3 seconds have passed – the welcome() function moves to the task queue:

StackWeb APITask Queuewelcome()

The event loop now moves the welcome() function from the task list to the call stack:

StackWeb APITask Queuewelcome()

This then calls console.log('Welcome!'):

The stack is now empty.

In JavaScript, the call stack and the task queue are two key components of the event loop. The call stack is a last in, first out (LIFO) data structure that tracks the current position of code execution. The task queue, also known as the event queue, is a first in, first out (FIFO) data structure that holds callback functions waiting to be executed.

The call stack and the task queue are named stack and queue because they work on LIFO and FIFO principles, respectively. This means that the most recently added function to the stack is the first to be executed (LIFO), while the first added function to the queue is the first to be executed (FIFO).

This is Loupe, a tool built by Philip Roberts. It is designed to help developers understand how JavaScript’s call stack/event loop/callback queue interact with each other.


In the context of the setTimeout() example, the callback function is the welcome() function, which is executed after a 3-second delay. When the timer expires, the setTimeout() function invokes the welcome() function as a callback.

Initially, callbacks were the only way to handle asynchronous code in JavaScript, and many chúng tôi APIs were designed specifically to work with callbacks. The mental model of callbacks is simple: “execute this function when this event happens.”

However, callbacks can lead to a phenomenon called “callback hell,” which occurs when multiple nested callbacks are used, making the code difficult to read and maintain. This can result in code that is hard to debug and prone to errors.

⇢ Callback Hell

Suppose we have a number of asynchronous tasks that depend on each other: that is, the first task starts a second task when completed, the second task starts a third, etc.

function task1(callback) { /* .. */ callback(); }, 1000); } function task2(callback) { /* .. */ callback(); }, 1000); } function task3(callback) { /* .. */ callback(); }, 1000); } console.log("All tasks completed"); }); }); });

In this example, we have three asynchronous tasks (task1, task2, and task3) that depend on each other. Each task takes a callback function as an argument, which is executed when the task is completed. As you can see, the code becomes deeply nested and harder to read as we chain these tasks together.

The answer to this problem? Promises.


A Promise is a wrapper object for asynchronous code that represents the eventual completion or failure of a single asynchronous operation.

A Promise has three states:

pending – The initial state, neither fulfilled nor rejected.

fulfilled – The operation completed successfully, resulting in a value.

rejected – The operation failed, resulting in an error.

In terms of the event loop, a Promise is similar to a callback. The function to be executed (either resolve or reject) is in the Web API environment, and when the event occurs, it goes to the task queue, from where it goes to the call stack for execution.

Promises introduce a division between macro-tasks and micro-tasks.

A Promise’s then method is a micro-task, which means it is executed before any macro-tasks such as setTimeout. Micro-tasks are added to the micro-task queue, while macro-tasks are added to the macro-task queue.

Here’s an example that demonstrates the use of both resolve and reject in Promises. In this example, we’ll simulate the process of fetching user data based on a user ID. If the user is found, we’ll resolve the Promise, otherwise, we’ll reject it.

function getUserData(userId) { const users = { 1: { id: 1, name: "Alice" }, 2: { id: 2, name: "Bob" }, }; const user = users[userId]; if (user) { resolve(user); } else { reject(new Error("User not found")); } }, 1000); }); } getUserData(1) console.log("User data:", userData); }) console.error("Error:", error); }); getUserData(3) console.log("User data:", userData); }) console.error("Error:", error); });

In this example, getUserData returns a Promise that simulates an asynchronous operation to fetch user data. After a 1-second delay, the Promise is either fulfilled with the user data (using resolve()) or rejected with an error message (using reject()).

We call getUserData() with two different user IDs: 1 and 3. For user ID 1, the Promise is resolved and the user data is logged. For user ID 3, the Promise is rejected and the error message is logged. We use the then() method to handle the fulfilled Promise and the catch() method to handle the rejected Promise.

Here’s a comparison between the callback-based code and the Promise-based code:

Callback-based code:

console.log(“All tasks completed”); }); }); });

Promise-based code:

task1() return task2(); }) return task3(); }) console.log("All tasks completed"); });

Code conciseness – Although Promises improve code readability compared to callbacks, they can still result in more verbose code than desired, especially when dealing with multiple chained operations.

Debugging limitations – When using arrow functions and chaining Promises, you might face difficulties in setting breakpoints for debugging since there is no function body. To overcome this limitation, you would need to expose the function, which makes the code less concise.

Error stack – When an error occurs within a Promise chain, the error stack may contain several then() calls, making it harder to pinpoint the exact location of the error.

Nested conditions – Handling complex conditional logic within Promises can lead to nested structures, increasing the amount of code and reducing readability.

To address these issues, JavaScript introduced async/await, a more concise and readable syntax for working with Promises. With async/await, you can write asynchronous code that looks and behaves like synchronous code, making it easier to read, debug, and maintain.

Asynchronous functions

In short, asynchronous functions are functions that return promises.

An asynchronous function is marked with a special keyword async:

async function request() {} class MainClass { async request() {} }

They always return a Promise. Even if we didn’t explicitly specify it, as in the examples above, they would still return a Promise when called.

async function request() {}

However, asynchronous functions can be handled without then().

Bundling async/await

Within asynchronous functions, you can call other asynchronous functions without using then() or callbacks, but with the help of the await keyword.

async function loadUsers() { const response = await fetch('/api/users/') const data = await response.json() return data }

In the example above, we use the fetch() method inside the loadUsers() function.

We call all asynchronous functions inside with await - that way, the Promise function returns are automatically expanded, and we get the value that was inside the Promise.

The pros of async/await

Async/await provides several benefits over using Promises with then() chains when working with asynchronous code:

Cleaner and shorter code - Async/await helps you write cleaner and shorter code by eliminating the need for chaining then() methods. It flattens the structure, making it more readable and resembling synchronous code.

Improved handling of conditions and nested constructs - With async/await, it becomes easier to work with conditional statements and nested constructs, as you can use familiar constructs like if, else, and loops in conjunction with await. This improves the readability of the code and simplifies its structure.

Familiar error handling with try-catch - Async/await allows you to handle errors using try-catch blocks, similar to how you would handle errors in synchronous code. This brings consistency in error handling and makes it easier to reason about the flow of the code when an error occurs.

Here's an example demonstrating the benefits of async/await:

async function fetchData(id) { const data = { 1: "Success", 2: "Error", }; if (data[id] === "Success") { resolve(data[id]); } else { reject(new Error("Fetch error")); } }, 1000); }); } async function main() { try { const id = 1; const result = await fetchData(id); if (result === "Success") { console.log("Data fetched successfully"); } else { console.log("Data fetch failed"); } } catch (error) { console.error("Error:", error); } } main();

In this example, we have an async function fetchData() that simulates an asynchronous operation. The main() function uses async/await to call fetchData(). We use a try-catch block for error handling and a simple if statement to check the result of the data fetch.

The code structure is clear, flat, and easy to read, showcasing the benefits of async/await over Promise chaining.


In conclusion, asynchronous programming is an essential aspect of JavaScript, as it enables handling tasks such as network requests, file I/O, and timers without blocking the main thread. Throughout the years, various techniques have been introduced to manage asynchronous code in JavaScript, including callbacks, Promises, and async/await.

Callbacks were the initial approach, but they led to issues like callback hell, where deeply nested and hard-to-read code structures emerged. To address these problems, Promises were introduced, providing a more manageable way to work with asynchronous operations. Promises led to cleaner, more readable code and improved error handling. However, they still had some drawbacks, such as verbosity and difficulty in handling complex nested conditions.

To further simplify asynchronous code, JavaScript introduced async/await, a syntax that allows writing asynchronous code resembling synchronous code. This approach offers several benefits, including cleaner and shorter code, better handling of conditions and nested constructs, and familiar error handling with try-catch blocks.

By understanding the evolution of asynchronous programming in JavaScript and how each technique works, you can learn to write more efficient, maintainable, and readable code. Embracing async/await can significantly improve the overall experience of working with asynchronous operations in JavaScript applications.

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