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A project manager plays an important role in managing human resources and handling all aspects of a project efficiently. They are mainly associated with the construction and engineering industry, but with the increasing popularity of effective project management, the demand for a manager has been growing exponentially across various industries.

A project manager is known for their ability to complete and deliver all types and complexities of projects in a timely manner. They provide leadership and direction to their teams, helping them navigate the tricky parts of projects efficiently. For the past three decades, the PMP exam has been considered the main qualification for a project manager.

These technologies work with an extensive range of software applications to help managers achieve their project goals while staying within budget and timeline and without wasting resources. Today, the goals of a manager go beyond the basic management process. It’s more about achieving stakeholder satisfaction and ensuring that each process is executed according to the client’s instructions with minimal risk of errors.

Evolution of PMBOK Guide

PMBOK (Project Management Body of Knowledge) is a guide for aspiring project managers that are planning to appear for the PMP exam. Although the content in the guide has changed over the past few years, the primary goal remains the same. PMBOK is one of the most crucial elements of project management. It helps you learn the basics of project management, the emerging trends in this industry, and the latest technological changes and the impact they have on your projects.

The first PMBOK was released in 1996 as a guide that teaches aspiring project managers the fundamentals of management, challenges a manager faces, decision−making, and so on. This guide covers the entire syllabus of the PMP exam.

Four years later, the second version of the PMBOK was released. The guide was filled with more valuable and informative content for the project manager’s growth. It also included practices and techniques which proved beneficial for managers. Then came the third version that included the latest and revised project management processes, improving the project’s lifecycle and making the management part more efficient. This version covered integration, cost, risk, time quality, procurement, and scope management.

The fourth version of PMBOK is one of the most popular editions, as it introduced stakeholders as key players in any project. The guide focuses on how to improve a project’s efficiency and ensure the successful completion of a given project while satisfying the needs of stakeholders and keeping them up−to−date with the project’s status. The PMBOK’s fifth version continued the focus on stakeholders.

Latest Editions of PMBOK

You may have heard of different project management methodologies and their role in improving management and bringing efficiency to all organizational processes. Well, to gain knowledge about project management, you need to check the 6th and 7th editions of PMBOK that introduced agile project management methodologies.

In addition to that, you can notice changes in the techniques, management processes, and other aspects of project management after going over the 6th edition of PMBOK. Among other concepts, it discusses Agile methodology applications. Agile methodology is about dividing the project into several sprints, which can be accomplished more efficiently than traditional management. The 6th edition has also highlighted the role of strategic thinking in project management and how it plays a crucial role in driving business growth.

The latest edition of PMBOK, i.e., the 7th part, was released recently in 2023. This latest version talks about the drastic change brought to the PMP format. The focus has now been shifted to reducing those lengthy guides into shorter management procedures. Now, the section is expanded to cover a wide range of project management techniques, which are efficient, manageable, and generate better results than the previous models.

The syllabus meets the demand for the changes introduced recently in the PMP exam. For example, the most common change in the 7th edition is the increased focus on principles instead of management processes. If you have read all 6 versions, you may have noticed how the focus had always been on the individual tasks. In the last few editions, managers shared techniques and tools that can help you achieve success in different tasks. The latest version, however, focuses more on the project and the final delivery.

What does Project Management Look Like Today?

Today, project management has a broader scope than in previous decades. The latest challenge that nearly all project managers have faced is shifting to a remote and hybrid work environment. As most businesses had shut down during the pandemic, people had to move work to the cloud. Businesses allowed employees to operate work from home so that the work could be continued.

Although the pandemic ended and operations returned to normal, the work−from−home trend hasn’t changed. This has presented new challenges for project management. Communication, for instance, has become the biggest challenge for project managers handling remote teams or a combination of remote and hybrid workers.

Fortunately, we have several tools, like Zoom and Skype, that makes communication easier and allows managers to conduct face−to−face interactions. The role of a project manager isn’t limited to overseeing different tasks, but it’s equally important that you know how to resolve conflicts, give and take feedback, conduct regular meetings, and divide your projects into smaller and achievable tasks. Note that finishing a project requires dedication, hard work, and the right management strategies.

This was all about the evolution of project management and how PMBOK has come a long way in making project management an effective, better, and more cost−efficient process. If you are planning to become a project manager, check the 6th and 7th editions of PMBOK to prepare for the PMP exam.

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Benefits Of Project Resource Management

Project resource management makes sure you are using everything at your disposal, such as staff, equipment and money, as efficiently as possible.

There are three types of resource management: resource allocation, resource leveling and resource forecasting.

Done correctly, project resource management can help you identify problems, avoid overallocation and adapt to change.

This article is for business owners who want to make sure they are using all of their resources effectively and efficiently.

Every business is under constant pressure to do more with a smaller budget. One of the fundamental lessons for any business owner is how to allocate business resources so they can reach their maximum potential. An ineffective or nonexistent project resource management plan could have regular negative effects on your business, such as low productivity, quality or morale. With a solid process in place, though, your business can do more with fewer resources.

What is resource management?

Put simply, resource management is the process businesses take to allocate their resources effectively.

The process has several stages, such as planning, scheduling and managing resources to reach their maximum efficiency. While resources vary greatly between businesses, they can generally be categorized as tangible assets, such as inventory, equipment and money, or intangible assets, such as people and time.

What is project resource management?

Resource management is often used in the context of project management. In this instance, “resource management” usually refers to resource leveling or resource smoothing, which are techniques to avoid a shortage or excess in a business’ resources or time. In other words, project resource management is about doing more things with fewer resources.

Editor’s note: Looking for the right online project management software for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

Companies all over the world are so invested in optimizing what they have, they hire people whose entire job is resource management. Resource managers are responsible for allocating the appropriate resources to ensure a project is completed on time and within budget. They often work in conjunction with project managers, who are responsible for creating and assigning specific tasks. 

Ultimately, an effective business owner or resource manager knows the minimal amount of resources necessary to achieve the best results.

How else is resource management used?

The principles of effective resource management can be applied to various business structures. A small business can apply these principles in many different ways. For example, a local restaurant could use resource management as follows:

Staffing: One of the most important roles of a restaurant manager is to ensure the right number of employees are on the clock at any given time. Managers know they have to avoid overstaffing when business is slow and understaffing during their busiest hours. However, it’s not as easy to determine whether hiring an additional server or cook will make the business more efficient or profitable. [Related article: Thinking About Using a Staffing Agency? Here’s What You Need to Know]

Equipment: Restaurants have to manage a significant amount of equipment to operate, from kitchen tools and utensils to tables and chairs. Without managing equipment properly, a restaurant could find itself lacking the right tools quickly.

Physical layout:Restaurant owners and managers must consider the physical footprint of their establishments carefully to ensure they are utilizing every square inch. Perhaps the kitchen could be rearranged to increase productivity or dining tables rearranged to seat more customers.

Technology:Restaurants are often early adopters of new technology, from efficient scheduling software to the best point-of-sale systems. Business owners must evaluate their tech systems constantly, comparing them to emerging technologies. Especially in the era of COVID-19, restaurants have to manage their tech resources tightly to stay in business and serve their customers.

Finances: Restaurant managers must weigh their finances constantly to determine where money would be best spent. They may have to decide between hiring a new employee and investing in new kitchen equipment, considering what will make the entire business more efficient and profitable.

Did You Know?

Resource management is the process of ensuring businesses are using their resources as effectively as possible. They can use this process for specific projects or for resources like staffing, equipment and technology.

How does resource management work?

You can implement several different resource management techniques in your business to become more efficient, but they all begin with identifying the resources available to you. A deep understanding of your various business processes and projects is key.

Once you’ve identified all your resources and business processes, you can start allocating, leveling and/or forecasting your resources. The goal is to continually improve your process by adjusting your staff, equipment and finances as needed to meet your objectives.

Regardless of how you incorporate resource management principles into your business, don’t overcomplicate the process.

“Keep it simple and compartmentalize,” said Strato Doumanis, chief technical officer and creative director of MediaCutlet. “Get all the major parts on paper in their most raw format.”

Doumanis reminds business owners that it’s best to establish the bookends of a project first, outlining where you are starting and where you need to go.

“Look at the biggest chunks of the project from the top down and, one at a time, begin carving out the more granular pieces needed to execute,” he added. “Then, get it on a timeline. This will help identify missing pieces while providing the skeleton for a project calendar and an incremental management approach.”


To manage your resources effectively, you must first identify all of your resources, your starting point and your end goal.


There are three main types of resource management: resource allocation, resource leveling and resource forecasting.

What are the benefits of resource management in project management?

Your business can benefit from an effective resource management plan in numerous ways. These are some of the things it can help you do:

Identify and avoid problems: Once you have a strong understanding of your business’ available resources, you can identify problems you are likely to encounter. You may realize that you have a staffing gap, require a more efficient tool or need to reallocate finances to make a process run more smoothly. If you don’t know exactly what resources are available, easily avoidable problems will get in your way.

Prevent interdepartmental strife: Businesses that manage their resources well often benefit from greater transparency, as each team has insight into other departments. This allows each team to plan ahead based on not just their capacity but the capacity of others.

Avoid overallocation: A business that relies too heavily on one resource, such as a single employee or piece of equipment, will likely see their operations grind to a halt if ever that resource is out of commission. Effective resource management allows businesses to distribute work as needed to avoid the overallocation of any one resource.

Adapt to change quickly: One of the most beneficial elements of resource management in projects is the ability to change gears quickly when the unexpected happens. This can be a localized change, such as a key player exiting the company or an entire industry adjustment, such as how restaurants adapted to social distancing mandates due to COVID-19.

Key Takeaway

A resource management plan can help you identify and avoid problems, prevent organizational conflict, avoid over-reliance on any one resource and adapt to change quickly.

How do you develop a resource management plan?

Millward said that a company culture of innovation and autonomy is key to a resource management plan. He recognizes that business owners, company leaders, project managers and resource managers are not always right.

“Rely on your team to come up with the best solutions to the problems you’re working on,” Millward said. “The collective is often smarter than an individual. If you empower your teams to make decisions, they can rapidly execute new initiatives without seeking upper-management approval, which is wasted time. By implementing smaller iterations faster, you can get it to market quicker to get the feedback you so critically need.”

Zoriy Birenboym, president of chúng tôi also believes that the best resource management principles begin with the team. “My approach to all my business projects, to keep my team organized and on point, is to keep it very motivational and rewarding,” he said. “Motivation is key to getting a great end result. If I manage to keep everybody on top of their game with motivation and an end result that will bring something to the table for them, it usually is a great outcome.”


A successful resource management plan requires you to get your whole team involved. Don’t solely rely on upper management to drive this process.

Are you ready for project resource management?

Make sure you involve employees from all levels of the business when rolling out project resource management. Employees in hands-on roles may have a deeper or different understanding of processes and potential pitfalls. Plus, engaging your workforce tends to elicit their buy-in to any changes. You may need to try a few methodologies before you find the best approach for your business. 

Be prepared to make adjustments and keep an open mind about what works for your team and your business. Before long you may find there are underutilized resources that you can tap into or that spending a little on a new or improved tool or increased headcount may ultimately bring in more money than it costs.

Jessica Pooree contributed to this article. Source interviews were conducted for a previous version of this article.

How Does Strategic Management Work In Project Management?

Strategic management involves strategic decisions and these decisions depend upon the current state. Every time you meet a new obstacle, you don’t always need to create an entirely new strategy; instead, you could adjust the one you already have. Agile strategies allow you to quickly react to changing conditions, capture new opportunities, and maintain relevance in an ever-evolving market.

In project management, strategic decisions are very effective and support the project’s success. These decisions are always a result of your specific situation; if you are aware of your strategy, you will be in the best position to make decisions and get desired outcomes.

What is Strategic Management?

Strategic management is the process of setting standards, approaches, and targets to strengthen a brand’s visibility. The main focus of effective management is to optimally allocate persons and resources to achieve these goals. Strategic management frequently includes the implementation of supply chain strategy, key process analysis, and marketing review.

Strategic Management Process Define Your Goals

Setting goals plays a critical role in expressing the mission of your brand. This stage involves establishing essential components: Set both short-term and long-term goals first.

In step two, decide the actions required to accomplish your goal.

Last but not least, modify the process to your workforce and assign each worker a duty.

Throughout this process, bear in mind that your goals should be precise, doable, and consistent with the principles of your vision.

Compile And Interpret The Data

Evaluation is critical since the information acquired here will have an impact on the other two stages.

At this point, obtain the data you can that will aid in the fulfillment of your goal.

Recognize what the firm chooses. You can view these needs as a living thing and decide what actions will help your company expand as effectively as feasible.

Examine any dilemmas that might affect your aspirations and objectives.

Observe the assets and liabilities of your company. Make a note of any guidelines as well as the marketplace.

Create a Plan of Action

Identify the present resources the company has. Prioritize the company’s problems based on their criticality. Prioritizing is complemented by refining the technique. It is crucial to develop possible methods at this point that emphasize each element of the plan because financial and economic factors are shifting.

Actualize Your Plan

If the overall strategy does not fit with the business’s current organizational structure, a new one should be put in place. Every employee inside the company has to be acknowledged for their efforts to the overarching objective as well as to the organization as a whole. Any necessary financing or resources must also be obtained at this time. Implement the plan as soon as the team is prepared and the funds are available. As soon as the team is organized and the financing is sufficient, put the policy into effect.

Analyze And Take Action

The accuracy of management allows the implementation of the plan according to the mission of the project. With the management, the team can work accurately in analyzing and taking appropriate action. There are numerous methods that are related to the measurement of performance measurements. Apart from that, SM allows them to monitor the challenges and hardships that a firm might face.

So strategic project management provides some remedial tactics that can be used during the actualization of the plan.

What is Strategic Project Management?

The broad perspective on how the project could increase the effectiveness of the company as a whole is defined by strategic project management (SPM). To facilitate organizational breakthroughs, this methodology blends business strategy with project management frameworks and methodologies.

The process is sped up through brainstorming and problem-solving exercises, resulting in projects that are not only effectively completed but also finished more quickly and efficiently.

What Value Can Strategic Management Deliver?

During the execution of the project, there are some strategies that support the project’s continual growth. If the project is aligned in the correct path, then the entire team can benefit from the project. Sometimes the organization earns profit financially and non-financially. So it is crucial to building strategic plans which support the organization’s overall growth.

Strategic Management’s Value in Project Management

Businesses can spot prospects that periodically present themselves with the aid of corporate strategy, which also helps them get ready for market competition. Businesses are also informed of potential risks that could eventually harm them. Firms that establish and carry out plans incrementally are capable of expanding and skillfully tackling impediments in their path.

Let’s look at a few more reasons why strategic planning is essential for any business −

Future decisions made by the organization will be guided by the organization’s past strategy.

Better organizational performance is the result.

Plans are created taking current market trends into account, giving firms a competitive edge in a shifting market.

Using a step-by-step strategic approach, objectives can be reached effortlessly.

Strategic Management Allows Businesses to Opt High Valued Projects

When every task is executed acknowledging the goals, then it will intend to provide optimum outputs. This can be possible with proper tactics that should be narrated before the onset of the project. If the chosen projects and way of executing tasks are aligned according to their goals, then future new projects can be added that are highly valued. Also, it can provide maximum profit to the organization.

Desired Outcomes Recognition Of New Approaches Conclusion

The Importance Of Defining Project Acceptance Criteria

The success or failure of a project depends on its management. This process involves making sure that everything goes smoothly during the entire project’s completion. Whether the team is tasked with developing a website or software, the process has to be completed in phases.

The process begins with gathering the necessary information and developing a strategy. Then, various stages are handled by different teams. These include the quality check, development, and final product delivery.

Project managers are responsible for making sure that the teams work together seamlessly and deliver the project on time. They also set the standards that the team must meet in order to complete the project. We will talk about a couple of acceptance criteria examples here.

What are Project Management Acceptance Criteria?

The project management or acceptance criteria is a set of norms that each team or individual can follow to ensure that the project is completed on time. It has all the details about the targets that each team has to meet in order to get the project approved. If you have seen examples of user stories that have acceptance criteria, you would know that these are targets that are set before the project is handed over to the client.

Why Do Projects Need Acceptance Criteria?

There are many issues that can arise when multiple teams work together on a project. For instance, there might be conflicts between the teams when one of them doesn’t follow the other’s requirements. Also, it might be challenging to get the results due to the lack of knowledge about the project’s direction.

One of the most important factors that can prevent these issues from happening is having a pre-defined acceptance criterion for each team working on the same project. This will help make the process easier and ensure that the project gets delivered on time.

Benefits of Defining Project Acceptance Criteria To Avoid Miscommunication

Developing a set of acceptance criteria for a client is very important if the client is internal. This will allow you to avoid miscommunication and political maneuvering. I had the opportunity to manage a project a couple of years ago. The goal of the project was to create a web app that would allow senior management and clients to view the details of a particular vertical.

One of the most challenging aspects of the project was managing the various communication channels between the team members in different cities. Most of the Stakeholders on the project volunteered their time to help with the project.

Most of the time, the team members were working full-time and needed to maintain a clear understanding of the project’s various aspects. This made it difficult for them to contribute to the project. To ensure that the stakeholders were aware of the project’s goals, we had to gather a set of acceptance criteria and requirements within a month.

One of the most common issues that the team members encountered was the different perceptions of the end product from the various stakeholder groups.

Defining the Client’s Expectations Level

The success or failure of a project depends on the team’s ability to meet the expectations of its clients. Having a clear set of acceptance criteria will allow you to set the stage for the client’s perception of the finished product.

Missing or inadequate acceptance criteria can lead to various issues such as poor customer satisfaction, cost overruns, and missed delivery dates. For instance, on the project, one of the requirements that the team members had to meet was the requirement to perform performance testing on the application.

The performance of the application would be evaluated to see if it was able to meet the expectations of its users. In the past, the response times of the application have significantly decreased. One of the acceptance criteria that the team members had to follow was the requirement to perform performance testing on the application.

The performance of the application would be evaluated to see if it was able to meet the expectations of the users. Even though the number of people using the platform has increased, the response times have significantly decreased.

Amount of Money that the Client is Willing to Pay for the Project

Usually, acceptance criteria are used in projects where the client is paying for the final product or the completion of the project phases. Before you start developing acceptance criteria, make sure that it is relevant to the project’s goals and deliverables.

One of the most common reasons that clients refuse to sign off on the final product is the lack of confidence in the project’s results. This is because they were unclear about their requirements or the project’s goals. Having a clear set of acceptance criteria will allow you to protect yourself and the team from these issues.

The sponsor of the project is also responsible for ensuring that the acceptance criteria are met. If the requirements are met, the sponsor should not hesitate to approve the final product.

How Can One Write Criteria for Acceptance?

Since it is usually the responsibility of the client and the team to write the acceptance criteria, it is the client who writes the majority of the documents. This is because they are the ones who have the necessary skills to write such criteria.

Before the documents are submitted, a team member checks them to make sure that they are well-documented and do not contain any technical misunderstandings. If the client is not familiar with the topic, they can usually ask a technical expert to write the acceptance criteria for them.

It can be very confusing to write the acceptance criteria after the development has started. Before the project begins, both the team and the client usually agree on the lowest possible yield.

Suggestions on Writing

Before you start writing the acceptance criteria, make sure that you are focused on describing sensible and achievable information. It should also provide the bare minimum functionality for the end product while leaving enough room for flexibility.

Make sure that the main points of the acceptance criteria are well-defined and organized so that the team members can easily understand them.

One of the most important factors that you should consider when it comes to writing the acceptance criteria is the establishment of a proper measurement for the project.

The team and the client should also agree on every criterion. This method ensures that both parties have a common objective when it comes to solving a problem.

A reference checklist should also be created to ensure that the end product is covered by the sustainability criteria.


The acceptance criteria are a set of requirements that must be met in order for a project to be considered complete. They can be used to avoid political manipulation and misinterpretation, and they should be clearly stated in the scope statement and the contractual agreement.

Tracking Your Machine Learning Project Changes With Neptune


Working as an ML engineer, it is common to be in situations where you spend hours to build a great model with desired metrics after carrying out multiple iterations and hyperparameter tuning but cannot get back to the same results with the same model only because you missed to record one small hyperparameter.

What could save one from such situations is keeping a track of the experiments you carry out in the process of solving an ML problem.

If you have worked in any ML project, you would know that the most challenging part is to arrive at good performance – which makes it necessary to carry out several experiments tweaking different parameters and tracking each of those.

You don’t want to waste time looking for that one good model you got in the past – a repo of all the experiments you carried out in the past makes it hassle-free.

Just a small change in alpha and the model accuracy touches the roof – capturing the small changes we make in our model & their associated metrics saves a lot of time.

All your experiments under one roof – experiment tracking helps in comparing all the different runs you carry out by bringing all the information under one roof.

Should we just track the machine learning model parameters?

Well, No. When you run any ML experiment, you should ideally track multiple numbers of things to enable reproducing experiments and arriving at an optimized model:

Image 1

Code: Code that is used for running the experiments

Data: Saving versions of the data used for training and evaluation

Environment: Saving the environment configuration files like  ‘Dockerfile’,’requirements.txt’ etc.

Parameters: Saving the various hyperparameters used for the model.

Metrics: Logging training and validation metrics for all experimental runs.

Whether you are a beginner or an expert in data science, you would know how tedious the process of building an ML model is with so many things going on simultaneously like multiple versions of the data, different model hyperparameters, numerous notebook versions, etc. which make it unfeasible to go for manual recording.

Fortunately, there are many tools available to help you. Neptune is one such tool that can help us track all our ML experiments within a project.

Let’s see it in action!

Install Neptune in Python

In order to install Neptune, we could run the following command:

pip install neptune-client

For importing the Neptune client, we could use the following line:

import chúng tôi as Neptune

Does it need credentials?

We need to pass our credentials to the neptune.init() method to enable logging metadata to Neptune.

run = neptune.init(project='',api_token='') Logging the parameters in Neptune

We use the iris dataset here and apply a random forest classifier to the dataset. We consequently log the parameters of the models, metrics using Neptune.

from sklearn.datasets import load_iris from sklearn.ensemble import RandomForestClassifier from sklearn.model_selection import train_test_split from sklearn.metrics import f1_score from joblib import dump data = load_iris() X_train, X_test, y_train, y_test = train_test_split(,, test_size=0.4, random_state=1234) params = {'n_estimators': 10, 'max_depth': 3, 'min_samples_leaf': 1, 'min_samples_split': 2, 'max_features': 3, } clf = RandomForestClassifier(**params), y_train) y_train_pred = clf.predict_proba(X_train) y_test_pred = clf.predict_proba(X_test) train_f1 = f1_score(y_train, y_train_pred.argmax(axis=1), average='macro') test_f1 = f1_score(y_test, y_test_pred.argmax(axis=1), average='macro')

To log the parameters of the above model, we could use the run object that we initiated before as below:

run['parameters'] = params

Neptune also allows code and environment tracking while creating the run object as follows:

run = neptune.init(project=' stateasy005/iris',api_token='', source_files=['*.py', 'requirements.txt'])

Can I log the metrics as well?

The training & evaluation metrics can be logged again using the run object we created:

run['train/f1'] = train_f1 run['test/f1'] = test_f1   Shortcut to log everything at once?

We can create a summary of our classifier model that will by itself capture different parameters of the model, diagnostics charts, a test folder with the actual predictions, prediction probabilities, and different scores for all the classes like precision, recall, support, etc.

This summary can be obtained using the following code:

import as npt_utils run["cls_summary "] = npt_utils.create_classifier_summary(clf, X_train, X_test, y_train, y_test)

folders on the Neptune UI as shown below:

What’s inside the Folders? 

The ‘diagnostic charts’ folder comes in handy as one can assess their experiments using multiple metrics just with one line of code on the classifier summary.

The ‘all_params’ folder comprises the different hyperparameters of the model. These hyperparameters help one to compare how the model performs at a set of values and post tuning them by some levels. The tracking of the hyperparameters additionally helps one to go back to the exact same model (with the same values of hyperparameters) when one needs to.

The trained model also gets saved in the form of a ‘.pkl’ file which can be fetched later to use. The ‘test’ folder contains the predictions, prediction probabilities, and the scores on the test dataset.

We can get a similar summary if we have a regression model using the following lines:

import as npt_utils run['rfr_summary'] = npt_utils.create_regressor_summary(rfr, X_train, X_test, y_train, y_test)

Similarly, for clustering as well, we can create a summary with the help of the following lines of code:

import as npt_utils run['kmeans_summary'] = npt_utils.create_kmeans_summary(km, X, n_clusters=5)

Here, km is the name of the k-means model.

How do I upload my data on Neptune?

We can also log csv files to a run and see them on the Neptune UI using the following lines of code:

run['test/preds'].upload('path/to/test_preds.csv') Uploading Artifacts to Neptune

Any figure that one plot using libraries like matplotlib, plotly etc. can be logged as well to Neptune.

import matplotlib.pyplot as plt plt.plot(data) run["dataset/distribution"].log(plt.gcf())

In order to download the same files later programmatically, we can use the download method of ‘run’ object using the following line of code:


Final Thoughts

In this article, I tried to cover why experiment tracking is crucial and how Neptune can help facilitate that consequently leading to an increase in productivity while conducting different ML experiments for your projects. This article was focused on ML experiment tracking but we can carry out code versioning, notebook versioning, data versioning, environment versioning as well with Neptune.

There are of course many similar libraries available online for tracking the runs which I would try to cover in my next articles.

About Author

Nibedita Dutta

Nibedita is a master’s in Chemical Engineering from IIT Kharagpur and currently working as a Senior Consultant at AbsolutData Analytics. In her current capacity, she works on building AI/ML-based solutions for clients from an array of industries.

Image Source

The media shown in this article is not owned by Analytics Vidhya and are used at the Author’s discretion.


The History And Evolution Of Digital Marketing: You Must Know!

In today’s article, we will learn the truth about the History And Evolution Of Digital Marketing in the next 180 seconds.

Today, it gets challenging to fathom a universe without the Internet. And since the inception of the Internet, various things like marketing, interconnection, and communication have eased and become very easy. The world would struggle tremendously if the Internet stopped for a day! Phew, that’s true!

Nowadays, due to the benefits that the internet and digital marketing offer, companies are now focused on gaining and retaining clients by developing a relevant and effective digital marketing strategy rather than focusing on the traditional and old ways.

In this article, we will get to know about the History and Evolution of Digital Marketing! Keep reading to know about it in detailed.

In the tech hub of India, Bangalore, where digital marketing courses play a crucial role in shaping the next generation of marketers, understanding the history and evolution of this field becomes paramount.

The institutes offer comprehensive insights into the digital marketing journey, from its humble beginnings to its current state of sophistication.

By strategically integrating this historical perspective into their curriculum, digital marketing courses in Bangalore provide students with a holistic understanding of the field, enabling them to navigate the ever-changing digital landscape confidently.

On the other hand, it also created a cut-throat competitive market for newly established businesses to survive.

It is not only salespeople or digital marketers we are talking about here. Daily, a considerable number of people (over 4.5 billion) also use digital materials and content.

Let us understand more about digital marketing and its benefits before learning the history and evolution of digital marketing!

Let’s go!

What Is Digital Marketing?

Companies used to market their products through newspapers, television, and radio. These options, however, are still accessible and are used by several retailers and business owners today.

8 Benefits of Digital Marketing in Upcoming Years

Let’s see what are the benefits of digital marketing in the upcoming years;

1. Provides Variety 2. Simple to Share 3. Conversion Rate Increases 4. Easily Measurable

Because digital marketing produces real-time outcomes, it results in high-end brand publicity. Digital marketing assists digital marketers and brand owners in understanding more about their sales and engagement rates. With digital marketing, more sales are generated, and the financial landscape of the organization as a whole improves.

5. High Engagement Rate

Digital marketing includes analytical tools such as Google Analytics and Google Planner, which offer information on the Ad campaign. Any issue can be fixed on the spot, and modifications may be implemented quickly. One may track the campaign’s inbound traffic, bounce rate, conversion rate, impressions and a lot more.

6. Larger Audience

Due to its increased global presence in today’s times, digital marketing operates as a global village. In a short period of time, you may reach millions of individuals. Traditional marketing allows you to target a certain location, city, or nation at a time, but digital marketing does not have this limitation.

7. Visibility & Growth of the Brand

In constructing a brand image, the statistics of digital marketing vs. conventional marketing vary. Traditional marketing focuses on simple methods of promoting a brand that may or may not be effective. Digital marketing strategies such as SEO, PPC, and SMM, on the other hand, guarantee returns and have the ability to convert the company into a household name.

8. Low Cost

Now that we have understood what digital marketing with its several benefits is, let us now dive into the history and evolution of digital marketing.

The History and Evolution of Digital Marketing

The phrase “digital marketing” was coined and first used in 1990. During the era, the Web 1.0 platform was built, which assisted users in finding the information they needed. However, they were unable to communicate this knowledge over the Internet. 

From 1990 to 2000 – 

More search engines and tools, such as HotBot, LookSmart, and Alexa, were introduced in 1996. chúng tôi was the first social networking site to be founded in 1997.

The year 1998 was a watershed moment for digital marketing since it was the year Google was created. In addition, Microsoft introduced MSN and Yahoo released Yahoo online search this year.

From 2000 to 2010 – 

The internet bubble burst two years later (in 2000), wiping out all of the smaller search engines. This frees up additional room and opportunity for the industry’s behemoths.

In 2002, LinkedIn, a professional social media network, was created. WordPress was released in 2003, while MySpace was launched the following year. Gmail was established in 2004. Facebook and Google both went public in the same year. After that, in 2005, YouTube was founded.

Another notable year was 2006, when search engine traffic was claimed to have increased by 6.4 billion in a single month. Microsoft debuted an MS live search this year, and Twitter was established at the same time. Simultaneously, Amazon’s e-commerce revenues have surpassed $10 billion.

Tumblr was founded in 2007. In addition, Hulu, an online streaming service, was created in this year. In the same year, Apple released the iPhone. In the year 2008, Spotify and Groupon were both launched.

From 2010 till now – 

Whatsapp and Google Buzz were both released in 2010. Google+ and Google Panda were introduced in 2011. People have already begun to devote time to various mediums, and their viewership has overtaken that of television.

Tumblr was purchased by Yahoo in 2013.

Snapchat released its Discover feature in 2023. Several new technologies, such as analytics, wearable technology, and content marketing, were also created this year. 

Facebook, YouTube, Instagram, Twitter, Reddit, and other popular social networking sites in 2023 include Facebook, YouTube, Instagram, Twitter, and Reddit. Facebook has 2.01 billion active users.

Now, let us take a look at a few digital marketing statistics which shows the profound growth digital marketing has seen after its evolution.

Digital Marketing Statistics [2023]

At least once a month, 85.4 percent of internet users look for information online.

On average, Google handles around 40,000 search inquiries each second. Every day, that’s nearly 3.5 billion searches!

Google controls a little more than 92 percent of the worldwide search engine market. Bing (2.75 per cent) and Baidu (2.75 per cent) are the next two most popular worldwide search engines (1.9 per cent).

Mobile devices account for more than 60 per cent of all Google searches.

92.3 per cent of smartphone users use their devices to do online searches.

70 per cent of smartphone owners use their devices to conduct more research before making a purchase in a shop.

Amazon is the starting point for 49 per cent of product searches, whereas Google is the starting point for 36 per cent.

If they can check inventory online, internet customers are 80 percent more inclined to visit a brick-and-mortar business.

Within a week, 88 percent of mobile users who use Google Maps to find a retailer visit a linked store – and 76 per cent visit within a week.

According to 86 percent of B2C marketers, content marketing is an important part of their strategy.

A content strategy isn’t documented in 63 percent of firms.

One of the top five content channels, according to 70 per cent of firms, is blog material.

Thought leadership blog entries appear in 41 percent of nurturing efforts.

At least once a month, 82.8 percent of internet users watch digital videos.

In nurturing programs, 31 percent of marketers employ video messaging.

At least once a month, 71.1 per cent of internet users listen to digital audio material.

In 48 per cent of nurturing marketing, webinars are employed.

At least once a month, 90.9 per cent of all internet users send an email.

With 2.7 billion monthly active users, Facebook is the most popular social media platform.

Users of TikTok engage 15 per cent more frequently than users of other social media sites.

In 2023, TikTok is predicted to have 1.5 billion users.

Social media is used in 50 per cent of nurturing marketing.

Facebook is used by 97 per cent of businesses for content marketing.

75 per cent of B2B buyers and 84 per cent of C-suite executives believe social media influences their purchase decisions.

In 2023, over 3.6 billion individuals utilized social media globally, with that figure expected to rise to about 4.41 billion by 2025.


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