Trending December 2023 # Top 10 Companies Working On Multicloud To Supercloud Shift # Suggested January 2024 # Top 19 Popular

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These top tech companies are eager to shift to supercloud from their multi-cloud structure.

A supercloud is an abstraction layer that can hide the underlying complexity of various clouds but at the same time is capable of leveraging these capabilities to add value on top of native cloud primitives. A supercloud may allow developers to tap primitives and native APIs if desired via the PaaS layer. Hence it is gradually becoming a much-preferred choice among tech organizations. Here are the top 10 companies who are working on multi-cloud to supercloud shift.


Location: Waltham, Massachusetts

Infinidat manufactures cloud-based data storage and security devices. The company’s data management technology easily integrates within hybrid clouds to offer petabytes of storage capacity and the ability to scale across multi-tenant environments. Infinidat announced its Neutrix Cloud 2.0- a storage service for multi-cloud computing. One of the features of this product is its ability to be employed in a hybrid cloud replication mode in as little as four seconds.


Location: Downer’s Grove, Illinois

Ensono installs hybrid cloud environments into enterprise IT systems. The company has solutions for everything from managing public cloud services like AWS and Azure to securing private servers that run business-critical applications. Ensono installs hybrid clouds for well-known brands like Sonoco, Travelodge, the State of Kansas, and the Guinness Book of World Records.

Threat Stack

Location: Boston, Massachusetts

Threat Stack is a cloud infrastructure company helping hybrid clouds detect security threats with real-time alerting platforms. The platform constantly analyzes cloud data to spot potentially malicious anomalies. The platform also helps hybrid companies achieve compliance and deploy containerized projects securely. SproutSocial, greenhouse, Iora health, Toast, and Bluprint (formerly Craftsy) all trust Threat Stack to secure their clouds and maintain compliance standards.


Location: Boston, Massachusetts

How it’s using hybrid cloud computing: Turbonomic uses AI to tackle workload automation for the hybrid cloud. The company’s AI optimizes performance, compliance, and usage in real-time. Utilizing supply-and-demand techniques, Turbonomic optimizes a hybrid cloud for maximum data usage and migration. Lockheed Martin, Expedia, PWC, and JP Morgan are just a handful of the major global brands using Turbonomic to optimize their hybrid cloud infrastructures.


Location: Austin, Texas

How it’s using hybrid cloud computing: Caringo is a software provider that creates technology for accessing, storing, and distributing unstructured or file-based data on a cloud. The Caringo Swarm Hybrid Cloud converts files to formats used by major cloud service providers, then acts as a data backup, storage, and archival system. Caringo recently announced the Swarm Object Storage technology that delivers infrastructure data analysis across multiple British institutions, including the UK Space Agency and the Natural Environment Research Council. This new tool allows more data to be stored in a hybrid-like infrastructure, while also facilitating cross-faculty access to information based on credentials.

Unitas Global

Location: Los Angeles, California

How it’s using hybrid cloud computing: Unitas Global manages its end-to-end cloud computing solution called the Connected Hybrid Cloud. The hybrid cloud consists of private and public cloud, orchestration, monitoring, and management from the Unitas team. With the Unitas hybrid cloud, enterprises can flex their data resources, manage their cybersecurity efforts, and monitor performance from a single pane. Unitas was ranked 175th on Deloitte’s Technology Fast 500 due in large part to its growth in the hybrid cloud sector. The company has grown by more than 500% over the past three years.


Location: San Antonio, Texas


Location: San Francisco, California

How it’s using hybrid cloud computing: The Mesosphere DC/OS platform automates rollout and production operations for containers and data in a hybrid cloud. The platform lets businesses scale their applications across multiple public/private clouds and data centers. Additionally, IT administrators can manage multiple clusters on different clouds from a single DC/OS platform. Mesosphere ranked #32 overall and #3 for software companies on the 2023 Inc. 5000 list that ranks the nation’s fastest-growing private companies.

DXC Technology

Location: Arlington, Virginia


Location: San Francisco, California Scalr is a hybrid cloud management platform. The company helps enterprises restore cost accountability, facilitates workflow automation, and helps to control access to enhance cybersecurity protocol. The Scalr hybrid cloud management platform is trusted by well-known companies and organizations like Expedia, Samsung, NASA, Gannett, the FDA, and the National Cancer Institute. 

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Top 10 Drone Technology Solution Companies In India

Drones are no longer merely experimental gadgets employed in scientific laboratories; they are rapidly being utilized in a wide range of sectors, including Drone technology in agriculture, construction, and many others. The drone market in India is quickly expanding, with the Indian government’s Drone Rules 2023 providing additional incentives. The new regulations are intended to encourage the development of a local unmanned aerial vehicle (UAV) sector and reduce dependency on imports.

IdeaForge: Drones from IdeaForge may be utilized for several purposes, including border security and disaster management. Furthermore, the firm provides software solutions, such as a drone data management system, to assist users to manage their data more efficiently.

DJI India: DJI drones are well-known for their high-quality cameras, simplicity of operation, and dependability. They are appropriate for a wide range of sectors, from cinema to agriculture. DJI also provides a variety of software solutions, such as the DJI Flight Hub, which enables businesses to better manage their drone fleets.

Asteria Aerospace: Jio Platforms, a subsidiary of Reliance Industries, purchased a controlling share in the drone player in 2023. Understandably, a manufacturing behemoth employs Asteria’s technology to monitor its communication towers. Nonetheless, Asteria has larger intentions to sell Drone-as-a-Service to corporations other than the Reliance group.

Aarav Unmanned Systems: Aarav Unmanned Systems (AUS) is a technology firm that focuses on providing commercial drone applications to businesses. Surveying, mapping, industrial inspection, mining, roadways, and railways are among its drone technology solutions. It also provides software solutions, such as a drone data management system, to assist Drone technology solution companies in better managing their data.

Garuda Aerospace: Garuda Aerospace has received several honors for its creative solutions, including an NDRF Award for its goods and services. To battle foreign hostile drones, the anti-drone system utilizes several methods, including neutralization and detection systems.

Skylark Drones: This Bangalore-based drone player does not manufacture drones, but rather focuses on drone analytics and on-site intelligence that allows for more precise business decisions. It serves customers in areas such as mining, infrastructure, renewable energy, and agriculture.

Dhaksha Unmanned Systems (DUMS): Dhaksha Unmanned Systems, founded in 2023, provides drone-based solutions to a variety of industries, including agricultural, mining, defense, and surveillance. It provides both battery-powered and gasoline-powered farm drones as part of its diverse product line. Dare Ventures, a venture capital subsidiary of Coromandel International, has invested an undisclosed sum in the firm.

Quidich Innovation Labs: Dare Ventures, a venture capital subsidiary of Coromandel International, has invested an undisclosed sum in the firm. Because Coromandel is currently active in agro solutions, Dhaksha Unmanned Systems experience is expected to be utilized in launching the agritech Drone as a Service model.

 Aero360: Aero360, founded in 2023, is another prominent drone startup in India that specializes in the development of high-performance autonomous drones for surveillance, monitoring, and industrial surveys. In addition to drones, the firm provides industrial inspections, security, and surveillance. In the previous four years, it has completed over 50 projects across India.

 Avian Aerospace: It also offers Aerial Mapping, Drone Survey, and Inspection services. It claims to have executed over 85 projects to date and employs 15 people. One of Avian Aerospace’s distinguishing features is its emphasis on employing drones for monitoring the environment and conservation activities.

Top Cloud Computing Companies To Work For

Cloud computing is the cutting-edge technology of this era. Cloud computing is used for the delivery of different services through the internet on demand. These services include data storage, servers, databases, networking, software, etc.

Most of the major companies are moving towards the cloud. The reason behind migration to the cloud includes cost reduction, scalability, security, reliability, availability, increased collaboration, improved efficiency of the services, etc. So, the demand for the companies that provide cloud computing services is at its peak. Let’s see the top cloud computing companies you can work for.

Amazon Web Services (AWS)

Amazon is headquartered in Seattle, and they have many locations worldwide, including quite a few software development centers, data centers, etc. Amazon has offices in many countries like the US, India, South Africa, and Costa Rica, plus the remote working availability, so there is a tremendous opportunity to work at amazon. Amazon’s cloud computing services are generally known as Amazon web services, also known as AWS.

AWS’s main services include simple storage service(S3) – for storage purposes, elastic compute cloud (EC2) – for scalable computing, CloudFront – which speeds up the distribution of static and dynamic web content, etc. Apart from this, amazon also has many other cloud computing services like amazon bracket, AWS cloud map, AWS deep lens, Dynamo DB, AWS glue, Amazon healthlake, IOT roborunner, AWS lambda, etc.

Microsoft Azure

Microsoft Azure is generally referred to as the Azure. Microsoft operates its cloud computing services. Azure can be utilized at any scale, from a startup to a tech giant; because of the ease of transition, organizations with windows server deployments may find Azure the best fit for their needs.

Azure uses large-scale virtualization at Microsoft data centers worldwide, and it offers more than 600 services like compute services, identity, and access control services, mobile services, storage services, communication services, data management, media services, content delivery network(CDN), azure AI, Azure blockchain workbench, Azure orbital, etc.

Azure also offers some certifications courses, which include

Azure Fundamentals

Azure Developer Associate

Azure Administrator Associate

Azure Security Associate

Azure Solutions Architect Expert

Azure DevOps engineer Expert


It is an American cloud company that provides customer relationship management(CRM) software and applications, mainly focusing on sales, marketing automation, analytics, and application development. Salesforce’s impressive growth makes it the first cloud computing company to reach US$1 billion and the world’s largest enterprise software firm by 2023.

Salesforce offers six major types of clouds: Sales Cloud, Marketing Cloud, Commerce Cloud, Service Cloud, Experience Cloud, and Analytics Cloud. There are nine other types of cloud services also provided by salesforce: Integration Cloud, App Cloud, IoT Cloud, Manufacturing Cloud, Financial Service Cloud, Education Cloud, Nonprofit Cloud, Health Cloud, and Vaccine Cloud.


VMware is an American cloud computing and virtualization technology company. Vmware was first commercially successful company to virtualize x86 architecture. Vmware has its application in almost every industry, like technology, manufacturing, healthcare, business, construction, pharmaceutical, telecommunication, travel, retail, etc.

Their services include network automation, Carbon black container, NSX Advanced Load Balancer, NSX Distributed Firewall, Edge Monetization, Horizon Cloud, HCX Workload Mobility, Global Network Identities, etc.

Google Cloud Platform (GCP)

Most people know about google, and many tech people are interested in working at Google. Google is not just search engine; Google provides many other services; one of them is the google cloud platform which is a cloud service provided by Google.

GCP provides services like BigQuery, Dataflow, Cloud Composer, Cloud SQL, Cloud Spanner, Cloud Bigtable, Cloud SDK, Shielded Virtual Machine(VM), Cloud Run, AutoML, Cloud Natural Language, Vision AI, Video AI, Container Registry, and many more.

Google cloud platform also provides certification courses like

Cloud Architect

Cloud Developer

Cloud Security Engineer

Cloud Network Engineer

Cloud DevOps Engineer

Cloud Digital Leader


Hashicorp mainly focuses on the automation of infrastructure as a code service; however, it also offers other cloud computing services. They consist of different tools for different domains. For infrastructure, they have Packer, Terraform, security Vault, and Boundary for network consul; for applications, they have Nomad, Waypoint, Vagrant, and lot’s more.

IBM (International Business Machines) Cloud

IBM is a US-based cloud service provider. IBM is known for its research in the tech fields like quantum computing, hybrid cloud, artificial intelligence, and science. IBM cloud services are full-stack consisting of a huge collection of more than 170 products and cloud computing services for business-to-business (B2B) organizations.

IBM Cloud provides cloud computing services which include an Analytics Engine, Block Storage for Virtual Private Connection (VPC), Blockchain Platform, Cloud Foundry, Cloud HSM, Code Engine, Communication Monitoring, Container Security Services, Mass data Migration, etc.


Kamatera is a global cloud service platform provider. Kamatera offers fast, flexible, and reliable solutions for startups, software as a service(saas) developers, and web and app developers. As for uptime, Kamatera prides itself on its high reliability and availability.

Kamatera provides services like cloud servers, private cloud networks, firewalls, cloud block storage, cloud load balancers, cloud management, cloud migrations, cloud consulting, etc.

SAP Cloud Platform

SAP is a German multinational software company. The SAP cloud platform was built for the platform as a service for creating new applications and extensions of existing applications in a secure cloud computing environment.

The SAP cloud platform has ERP (Enterprise resource planning) services for small to midsize enterprises, CRM(Customer relationship management), Database, Data management, Analytics, Supply Chain, Network Management, IoT, etc.

Alibaba Cloud

Alibaba Cloud is a China-based cloud service provider. It is the largest cloud computing company in China and Asia Pacific region. They have 25 regional data centers globally.

Alibaba Cloud provides services in different technological domains, including elastic computing, networking, CDN (Content delivery network), database, storage, security, analytics, containers and middlewares, internet of things, media services, artificial intelligence, cloud communication, etc.

Top 6 Ways To Fix Mouse Scroll Not Working On Windows 11 Or 10

The most common reason behind the scroll wheel issue on your mouse is its depleted batteries (on the wireless mouse) or cracked mouse cable (on the wired mouse). You must check and ensure that the connecting mouse cable is completely intact and the batteries have enough juice to provide inputs to the connected Windows system. If the issue persists, you can try replacing your mouse batteries with a new one.

Another effective method to instantly fix the mouse scroll wheel issue on your Windows 11 or 10 system is to manually disconnect and then reconnect it again.

1. In the case of a wired mouse, plug out its USB connector from your system and then reconnect it to a different USB port.

2. Wait for a few seconds to let the Windows system install the appropriate drivers for using the connected mouse. Verify if the scroll wheel issue has been resolved.

4. Alternatively, you can also plug out the connector dongle for the wireless mouse and then plug it into a different USB port for reconnecting it to your Windows system.

A common reason behind the mouse wheel scrolling issue is the presence of dust and debris accumulated over time in the mouse wheel slot. This unnecessary accumulation hinders the movement of the scrolling wheel and can even damage it over course of time.

Sometimes the presence of an obsolete mouse driver can create the ‘mouse scroll not working’ issue on the Windows 11 or 10 systems. To resolve the same, you should use the Device Manager app to manually update the associated drivers. Here’s how:

1. Press the Windows key and search for the Device Manager app to open it.

3. Follow the on-screen instructions to update the mouse drivers online present on your Windows system.

1. Press the Windows key and search for Mouse Settings to configure it.

2. Head over to the Scrolling section on the right and increase the slider for the ‘Lines to Scroll at a time.

3. Roll the mouse wheel to verify if you can properly scroll the contents on your current screen.

4. Repeat step number 2 in case you are experiencing lags while scrolling the screen through your mouse wheel.

In addition to the settings app, you can also configure the wheel scroll settings for your mouse by accessing mouse properties. Here’s how you can achieve the same.

2. Type ‘ chúng tôi ‘ in the opened window and hit the enter key to open the Mouse Properties window.

3. Navigate to the Wheel tab and increase the count for Vertical and Horizontal Scrolling. Check if the mouse scrolling issue has been resolved.

If you still haven’t been able to fix the mouse scrolling issue after trying the above methods, then you should test it by connecting your mouse to a different Windows 11 or 10 system. In case the issue continues to happen, it might indicate a mouse hardware problem and you should consider buying a new one for yourself or using your phone as a remote mouse.

We hope that you’ve successfully fixed mouse scroll not working issues on your Windows 11 or 10 system using the methods listed above. If this troubleshooting guide has assisted you in fixing the same, then hit the Like button and share this with your friends who might be facing such issues. Subscribe to our Twitter handle (@gadgetstouse) for more tech updates.


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Companies Using Cloud Databases: Top Use Cases

These cloud database case studies demonstrate clearly why so many enterprises and other large-scale organizations are shifting some, or all, of their data to cloud databases.

Some benefits may seem clear — the cloud provides remote access to data, for example. Other benefits are often overlooked. 

Here are five examples of cloud database case studies from several industries to show the versatility cloud database solutions can provide:

Industry: Pharmacy


Microsoft Consulting Services, along with Tata Consultancy Services (TCS), partnered with Walgreens to create the Information, Data, and Insights (IDI) platform powered by Azure. Microsoft describes the platform as having an “event-based microservices architecture that processes the company’s two key prescription processes: prescription and pharmacy inventory processing and pharmacy operations processing.”

When patients or medical providers initiate the prescription fulfillment process, Azure Databricks and Azure Synapse Analytics move hundreds of related data points through the IDI. Pharmacists can access information through a centralized dashboard interface and request data visualizations.


Pharmacists gain real-time insights, and the system can scale as needed to meet current needs. During peak times, the platform can handle more than 40,000 transactions per second. Compared with Walgreens’ previous solution, the private cloud-based architecture saves an enormous amount of time on every transaction — prescription data that once took about 48 hours to reach its data warehouse can be handled by Walgreens within minutes. 

In a Microsoft case study, Lakshmi Nagaraj, managing partner at Tata Consultancy Services, says, “It is a great journey for TCS partnering with Walgreens and Microsoft to build a modern pharmacy platform with Azure, enabling intelligent data tools at the fingertips of the pharmacists to enable future growth.” 

Industry: Retail (shoes)


SAP worked with Allbirds to develop a cloud-based enterprise resource planning (ERP) infrastructure to consolidate and centralize global operations. The infrastructure includes legacy e-commerce and POS platforms powered by SAP. At this point, Allbirds holds 90% of its business technology in the cloud, within private and public cloud networks. 


Allbirds has been able to create immersive cross-channel experiences on their mobile and web platforms as well as in store due to better visibility into inventory. The private cloud-based system delivers real-time financial data, including up-to-the-minute sales and customer insights, which are used to create consistency across multiple sales channels and to streamline supply chains. The company has experienced better on-time delivery rates and fewer out-of-stock issues where inventory data was outdated. 

Industry: Transportation


Siemens Mobility is working with several European rail operators to modernize thousands of kilometers of rail traffic. Siemens’ train signal control system is intended to improve efficiency and utilization, but digitizing the routes was complex, given the extensive scope and scale of the project, which spans several European countries. 


Industry: Mining


MineSense is a data-based tool used by several of the world’s largest mining operations in Canada, Chile and Peru to more accurately dig for resources like iron, copper, zinc and nickel. The company uses thousands of Internet of Things (IoT) devices and terabytes of data to power its operations. Data received through these devices is used to optimize the use of power and water for extraction and to minimize waste, but the company needed a large-scale solution for managing all that data. 


Industry: Gaming


Online game publisher Gamepub was unhappy with the amount of downtime it had to tolerate in order to handle maintenance tasks. Every moment games in their catalog were inaccessible was directly related to a financial hit, and ultimately, the company felt it impacted customer loyalty and retention. “Gamers are disappointed even when there’s a short delay in access,” says Seokchan Sohn, Lead of System Team at Gamepub in the Microsoft case study. 


Gamepub’s move to Microsoft’s Azure Database for MySQL – Flexible Server has given the company much more control over how it handles game maintenance.

The company can control the timing for patches and upgrades and schedule maintenance to coincide with game update releases. Sohn says the company is able to reduce downtime by running certain disk management tasks online — for example, disk volume size changes and IOPS (input/output operations per second) optimization. Ultimately, Sohn says, the company was able to eliminate about two unnecessary maintenance periods per quarter. 

Cloud-based databases can significantly improve the way enterprises access and utilize data resources. Not only do these solutions reduce the amount of physical hardware space required to store and manage data, but they also offer benefits like reduced latency and the centralization of disparate data stores. 

Top Traffic Sources For Marketing Saas Companies

Most of these companies are dominating online, but where is all their traffic coming from?

Digital marketers, web specialists, and online-business owners alike have been seeking out digital solutions to serve their marketing needs for a long time now.

Today, I’ll be diving into how some of the top marketing SaaS companies drive online growth. Specifically, I’ll be examining their sources of traffic. What makes this study interesting is that it will challenge each company’s product offering.

Each of the 100 companies that I included falls into a certain category such as SEO, social media, content marketing, web analytics, etc.

Are these companies “eating their own dog food” or do they talk a big game about the benefits of their product without leveraging the “benefits” themselves?

Let’s break down how the study was done

First, I set out to collect 100 websites that fall into the marketing SaaS company category. Using both Alexa and Similar Web features, I was able to create a large list of various sites within this category. Then I cut the list down, allowing for several industries and a wide range of monthly traffic. At this point, I collected data for unique monthly traffic, traffic share (desktop or mobile), and traffic source. The traffic data included was based on the averages of the past three months.

Finally, I had a chance to examine the set of data in aggregate, along with breaking it up into segments and drawing comparisons.

Disclaimer: SimilarWeb (the source of traffic data), along with other traffic predictors, is not as accurate as we might hope it to be. Regardless, all the numbers you see in this study are from the same source, so we can at least assume that they’re on the same playing field.

What were the aggregate results?

As for an overall look at the results of the study, it’s quite obvious that direct, referral and organic search dominate as the top three sources of traffic.

It’s disappointing that so much of the traffic falls under direct. We can only assume that this is a combination of many different sources, such as the below:

Typing in a URL directly

Being referred from HTTPS to HTTP

Traffic from social media

This means our data is skewed, but that’s the reality of web traffic. We all know how much of a problem this is in Google Analytics.

Moving forward, we have a share of traffic data: Desktop vs. Mobile.

At first, I was surprised to see that desktop traffic was so much greater than mobile. However, it starts to make sense when you consider how these marketing tools are used. They tend to provide the best user experience on desktop.

Time to break down the data more

After an aggregate view of the data, I wanted to examine traffic sources based on the estimated monthly traffic provided by SimilarWeb.

I broke it up into three segments:




When the averages for each of the three segments were calculated, this was the result:

There are a few potential correlations here as we move from the lower-traffic sites to the higher-traffic sites:

Organic traffic declining

Referrals rising

Email traffic rising

Paid Search declining

Is this enough of an indication to make a decision on? Absolutely not.

With a data set this small, we are quite far from statistical significance. Regardless, we can still make inferences based on the present data, our knowledge of the SaaS market, and common sense.

For example, it may seem odd at first that organic search is declining. It’s not that it’s declining, but rather it’s becoming a smaller percentage of the large sites’ overall traffic.

Why would this happen?

These conglomerate sites have built up their reputation in the industry, earning backlinks and an authoritative presence. This means a lot more referrals.

However, this makes me wonder why they don’t have a large number of direct traffic, as I would assume that these are well known sites which people would directly enter.

Perhaps it has something to do with how convoluted this metric is.

Desktop or Mobile?

Here you can find the traffic share data based on the three segments of monthly traffic:

What’s interesting is that desktop percent usage decreases as mobile percent usage increases.

My only explanation for why this would happen is that the larger volume of data exposes the worldwide trend that is occurring with mobile.

The fact of the matter is that these large websites attract so much traffic, that their traffic is less targeted (relevant) simply because of the sheer amount of referrals and organic traffic that they drive.

Do marketing SaaS companies practice what they preach?

Now it’s time to break it down by SaaS offering.

Some of the major categories in this study include analytics, automation, email, social media, and SEO.

Below is the breakdown of these offerings.

I have put a gold star next to the respective traffic source that aligns with the type of Saas offering within the graph (ie. Social media tools has a star next to the social traffic source, SEO tools next to organic traffic, etc.).

As we could have guessed, social media tools lead in social traffic and email service providers lead in email traffic.

Unfortunate for the SEO category, it holds a close second to analytics tools!

How does this data serve us?

Many of the inferences we are making are pure conjecture.

Not only are we dealing with a  small data set, but the inaccuracy presented by traffic predictors isn’t very helpful, not to mention the amount of traffic that is categorized as “direct”.

Based on what we have analyzed here, some assumptions we can make:

The importance of tracking

The beauty of digital marketing is that we can track nearly everything.

This allows us to understand what’s performing well, what isn’t working, and where areas of opportunity exist. Instead of tolerating a large percentage of traffic that shows up simply as “direct” we can focus on adding tracking parameters to our URLs. Or we can leverage tools such as Simply Measured that allow us to understand other forms of dark traffic, like that from messaging apps.

Otherwise, how are we supposed to make informed decisions?

The power of search

You simply can’t deny the sheer power behind Google.

As expected, organic traffic (direct traffic aside) is the winner here. Both large and small websites are leveraging it to continuously bring in unique monthly visitors and fuel their pipeline.

Unfortunately, we often get caught up in what we see and hear, rather than what’s actually working behind the scenes.

For example, social media appears as a powerful force in our digital marketing repertoire, but how effective is it?

To an extent, it is powerful. But when we look at the amount of traffic it generates, it pales in comparison to organic search.

I’m by no means shaming social, it’s important. But we need to focus on the endgame of our online businesses and truly understand the value drivers that lead to revenue.

In the long term, inbound works

An integrated digital marketing strategy is important, we’re all aware of this.

However, when a business’ online presence is just getting off the ground, it doesn’t have the authority of a large, well-known site.

Inbound simply doesn’t work in the short term.

My point is that in the long run, an inbound strategy is effective because it focuses on compound growth, leveraging many channels to drive traffic chúng tôi may explain why marketing SaaS companies have a smaller percentage of traffic coming from paid search as they get larger.

Ask yourself the difficult questions

Which source is most of your web traffic attributed to? And is this “good”?

What’s the intent of the average visitor from this source? How can you measure this?

And lastly, how can you develop a plan that supports your integrated digital strategy and leverages the most profitable sources?

Those are some difficult questions, best of luck in your online efforts!

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