You are reading the article Tips For Creating A Successful Seo Mentorship updated in February 2024 on the website Bellydancehcm.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested March 2024 Tips For Creating A Successful Seo Mentorship
It’s no secret that most SEO professionals learn their craft through hands-on experience rather than any formal training program.
While working with your own clients or taking a quick online crash course can help you understand the basics, there’s nothing like having one-on-one support from someone who’s been there before you to show you the ropes.
SEO mentorships are one of the best ways for new digital marketers to learn from experts in the field.
Whether you’re looking for your first job or interested in improving your skills in a particular sub-niche of SEO, mentorships can help you level up quickly and build your professional network.
For mentors, having the opportunity to share your knowledge can feel empowering and affirming and build confidence in leadership skills.
So how do you go about creating a mutually beneficial SEO mentorship?
Let’s walk through some of the best ways to set yourself up for success, and a few common mistakes to avoid.Tips For Finding The Right SEO Mentor
As someone looking for an SEO mentorship, you should know exactly what you want to gain from the process before you can even think about reaching out to prospective mentors.1. Go In With A Clear Set of Goals
Work on a clearly defined list of measurable goals and outcomes that you would like to see achieved by the end of your mentorship.
This will look very different for someone new to the industry versus an experienced marketer looking to branch out into a new field.
On the other hand, having a handful of concrete goals around developing your technical SEO skills may be more valuable for a mid-career marketer making a career shift.
If you’re not sure what SMART (Specific, Measurable, Action-Oriented, Realistic and Time-bound) goals to make before you begin your search, make a note of the general outcomes you want from the mentorship.
Bring these to your first mentor meeting and make this a point to go over after your introductions.
With their experience, your mentor should be able to guide you as to the actionable goals to work toward.2. Spend Time Researching Possible Matches
You may already have a person in mind when it comes to thinking about who you would like your mentor to be.
But don’t put all of your eggs in one basket. If they decline, you will likely need a few alternatives to consider approaching instead.
Don’t be drawn in by a famous name alone.
Think carefully about the type of person you want to learn from, which should be influenced by your goals, career aspirations, and even your personality and background.
Ask yourself the hard questions:
How do I learn best?
How much time am I willing and able to commit to this relationship?
How will this individual help me get to where I want to be?
Has this person had success with mentoring someone before?
Is there something specific about this individual that resonates with me personally and could benefit my development?
Remember, just because someone has success in the SEO industry doesn’t mean they’re a good fit for your goals or personality.
Before asking about mentorship, it’s worth reaching out to the prospective mentor and getting to know them a little more.
Whether you take them for a coffee or meet over Zoom, an introduction and insight before asking about mentoring can help both parties see any professional chemistry.3. Set Clear Expectations
Before agreeing to a mentorship, both the mentor and mentee should be honest and upfront about each person’s expectations.
For mentees, it’s likely your goals and career aspirations will drive most of this conversation.
Come prepared with information about how often you would ideally like to meet and in what format (online, in-person, etc.), but be flexible around your mentor’s schedule.
For mentors, having your own expectations in place is just as important.
As an experienced SEO professional, you likely have a lot on your plate, so it’s important to know upfront what kind of time commitment your mentee will expect from you.
You should also ask questions about anything specific that your mentee wants to learn from you.
This will help you prepare information or examples from your own career experience ahead of your next meeting.
Mentors should also be prepared to give feedback to their mentees around goals or projects they’re working on.
This is a good conversation to have at the beginning of your mentorship. Gather details about how your mentee likes to receive feedback and how you can best support them in their learning and development.
It can be helpful to keep the expectations of both parties written in a shared document that both can reference throughout the mentorship.
While this doesn’t need to be a formal contract, it can be helpful to have something to check back to if necessary.4. Organize A Check-In Schedule
Once you’ve both agreed to work together in a mentor-mentee relationship, it’s time to solidify your plans.
Staying in frequent communication is the best way to build a strong connection, but it’s also easy to overstep boundaries (more on that in a moment).
Decide on the best time and method of communication that works for you both, including a regular time that you can meet for a more in-depth conversation.
Keep a schedule of check-ins, whether a call or Zoom, coffee meetup, or dinner.
This is the best way to ensure that everyone’s busy lives are accounted for while still fulfilling the expectations you agreed on.
Mentees should come prepared with an agenda sent to the mentor ahead of time with areas they’d like to discuss or review during your meeting.
Being prepared and organized is a clear signal that you appreciate and value your mentor’s time, along with helping you to stay on top of tracking your progress or addressing any issues that have come up since your last get-together.
Once your mentorship has come to an end, mentees should take the time to thank their mentor for their expertise, time, and guidance during the process.
A thank you card or heartfelt letter goes a long way.
For mentors, ask your mentee if they would like to continue an informal relationship with occasional check-ins or follow-ups if your schedule allows for it.
You’ve benefited from the mentorship, so be sure to let them know how much you appreciate their hard work and communication throughout the program.Common Mistakes In Mentorships
While every SEO mentorship will look different depending on the people involved, there are a few common errors that individuals new to the process tend to make.Constantly Sending Questions Or Requests To Your Mentor
Frequent communication is certainly a critical way to foster stronger professional relationships. Still, as a mentee, it’s important to respect that your mentor is also busy with their own job, life, and possibly other mentorships.
Show that you understand and value their time by being prepared for every meeting and keeping communications between meetings to a respectful minimum.
Ask yourself, “Can this wait until our next check-in?” before sending that text or email.Viewing Mentorship As A One-way Street
Every SEO mentorship should be mutually beneficial and a back-and-forth dialogue.
That means no egos or long monologues about accomplishments, on either side of the relationship!
Mentees should feel supported and encouraged throughout the mentorship process.
Mentors should also be sure to work on their own communication and leadership skills by asking questions to their mentees on how they can help them more effectively with constructive feedback rather than criticism.Telling Your Mentee All Of The Answers
When you’re an experienced SEO expert, it can be incredibly tempting to tell your mentee how to do everything.
You also need to remember that you’re not their boss, even if you’re taking a leadership role as a mentor.
Instead, work through any challenges that your mentee brings to you together, using your background to guide them but still allowing them to develop their own creative solutions.
As a mentor, you should also fully acknowledge when you don’t know something.
No one, including your mentee, expects you to know all of the answers to every question they might have.
Be honest when you’re unsure and see if there’s a way that you can find out before your next scheduled meeting.In Conclusion
An SEO mentorship can be a rewarding and career-changing experience for both the mentor and mentee.
Sharing knowledge about SEO is one of the best ways to grow your professional skill set, introduce talented new marketers to the field, and help make the whole industry a better and more diverse landscape.
Featured Image: Jirsak/Shutterstock
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The IT industry is booming. The desire to be one’s boss and to determine the direction of one’s activities is what drives many IT specialists and is the foundation on which a start-up is built. Before business ideas become a business concept and later a business, there are still some considerations to be made and preparations to be made. In the first place, there are considerations about the funding goal, the target group, the business model, and the form of founding.
If you want to earn your money in the IT industry, you are choosing an innovation-driven, forward-looking, and growing industry. These tips will help potential IT startup founders move from initial considerations to the planning phase and implementation.Think about the idea and get feedback
Certainly, there is a risk that an idea will be stolen and implemented by another potential founder. It is not important if your project is about software development of pokie games or cloud computing projects for the industry. But if you don’t talk about your thoughts, you won’t get feedback and you run a high risk of founding past the needs of the market. To get off to a successful start with the IT start-up from the beginning, the idea should not be quietly brought to maturity but presented to a broad target audience. Are the business model and the product well received? Then nothing stands in the way of founding a company.Make target group research
No company meets the tastes and demands of every possible customer. Who is the target group and what are their needs? A little field research pays off and prevents overlooking the most important link in the company, the customer, in your business planning. Concrete definitions and comprehensive knowledge of the professional status, hobbies and preferences of the target customers are a stable basis for the start-up and for the next step on the way to becoming an IT start-up.Try to take a perspective from the customer’s point of view
It is a fact that a large part of all decisions is made on an emotional basis. This also applies to the use of a service or the purchase of a product. What problem does the potential customer have and how can it be solved? How will his life change after the problem has been solved, and what added value will he benefit from? Ultimately, it is the task of the IT start-up to put itself in the customer’s shoes and, along the way, to find the right words and encourage the emotional decision.Take a look at the actual product Finding a suitable pricing model
The plausible presentation of the price is an important success multiplier. However, many founders are uncomfortable with naming the price. But here it is important to keep in mind that the cost indicated is an important decision criterion for the potential customer. To run a liquid start-up and at the same time choose a customer-friendly pricing model, there is a whole range of methods for determining prices.Think about how to attract customers
After all, hurdles have been overcome and the website is online, it’s all about visibility. If you can’t be found, you can’t sell services or attract customers. Even before the actual launch, founders should invest in targeted marketing and develop a sophisticated marketing strategy. A good ranking on Google and other search engines ensures that the first order is not long in coming.
However, anyone who wants to find a start-up in the industry of the future can implement their project in various ways. A guide on starting an IT company can be helpful in the initial phase. And passion for developing one’s ideas and a willingness to experiment are basics that are indispensable in IT. For funding your start-up, the desire to make decisions should be a matter of the heart. The desire for freedom and the willingness to do extra work are also basics without which starting your own business cannot be crowned with success. Add to this a high degree of personal responsibility and the ability to see mistakes not as a step backward, but as motivation for a new attempt, and nothing is standing in the way of founding an IT start-up.
Pinterest is a powerful yet highly underrated platform when it comes to generating traffic for bloggers and businesses alike.
While often associated with recipe articles, DIY how-tos, and travel blogs, Pinterest covers a wide range of topics and is a significant driver of organic traffic across many industries.
Boasting over 442 million active users per month, Pinterest presents an untapped opportunity for business owners and SEO professionals looking to boost their traffic numbers.
As a refreshing alternative to Google, Facebook, and Amazon, Pinterest provides ample room for creativity and storytelling while priding itself on being a unique platform where Pinners can discover new ideas, businesses, and blogs.
While it differs from Google or Bing, many time-honored SEO tactics still hold true.
In this guide, you’ll discover some tried-and-true Pinterest SEO tips, as well as some future-forward strategies to help you make the most of this dynamic platform.What Is Pinterest SEO?
Pinterest SEO involves optimizing your Pinterest profile and website in order to generate more organic (and, if you wish, paid) traffic from Pinterest.
The main ways in which Pinterest SEO differs from Google SEO is how target “keywords” are identified and then utilized to optimize one’s profile.
Additionally, the ranking factors on Pinterest relate more to engagement metrics and social shares than backlinks and technical SEO.
However, these remaining elements are often natural byproducts of great content.
With that in mind, below are 12 tips for optimizing your Pinterest profile for SEO success.1. Get Started with the Basics
Before we hop into the more exciting aspects of Pinterest SEO, first, some housekeeping.
You’ll need to ensure the following aspects are in place before you can start pinning:Create a Business Account
Start by creating your Pinterest Business account.
(If you already have a personal account, you can simply convert your personal account into a business account.)
This will give you access to Pinterest Analytics and the Pinterest Ads Manager.Choose an SEO-Friendly Username
Your username will be included in your profile’s URL, so it’s worth considering what your audience might be searching for.Optimize Your Profile
Fill in the “about you” section with relevant details and include a high-resolution company logo.
This will make it easier for people to locate and save your Pins.
You will also want to optimize this section with relevant keywords (more on this later).Create at Least One Board
To get started, you will need at least one “board.”
Consider the type of content you plan on posting when deciding what you want to name your board (for example: “Marketing Hacks” or “DIY SEO”).2. Prepare Your Website
As with many other platforms, you can take data from your website to feed more targeted Pinterest campaigns.
You can also send people through to your website, so it’s essential to link these two assets together.
This requires a few simple but fundamental steps.
Get all of these in place if you want to report accurately on your Pinterest SEO efforts.Add the Pinterest Tag
The Pinterest tag is a fundamental part of setting up an organic or paid campaign.
Set up conversion events on your website.
Segment your audience.
Report reliably on your profile’s performance.
A full guide can be found here and your Pinterest or agency team will be able to help you implement it.Add the Save Button
This one requires just a short piece of HTML code and will allow you to increase the reach of your campaigns beyond Pinterest.
Once installed, users can save images on your site or app to their boards.
There are two options: The button can appear automatically or when users hover over the top-left section of an image.
There is also a Pinterest Chrome extension that will allow visitors on your site to convert your images into Pins.Verify Your Site
A few easy steps will verify your website, which will add your profile picture to all of your Pins.
Again, this only requires the addition of a few lines of HTML code.3. Set Traffic & Conversion Goals for Your Business
Keep in mind that lead times on Pinterest can be much longer than you’re used to on Google or Facebook.
However, Pinterest still proves itself to be an effective lead generation tool.
In order to see success on this platform, you first need to determine what Pinterest means for your business and set appropriate goals.
How does Pinterest fit into your wider marketing strategy?
Does your target audience actively use Pinterest to find content like yours?
Once you’ve determined that Pinterest is the place for you, you can use the Pinterest tag to set up a wide variety of conversion events on your site.
Pinterest has a pretty detailed guide on creating conversion campaigns to aid in your lead generation efforts.
I recommend starting with metrics like impressions, traffic, and re-Pins before layering conversion goals on top of these.
You can gather a significant amount of data by simply following your traffic numbers and seeing what’s already working for your profile.
I also recommend that you avoid pushing overtly commercial messages until you’ve earned the trust of both Pinterest and your audience.
With Pinterest, slow and steady often wins the race.4. Conduct Keyword Research
While you may not be able to use your usual keyword research tools when it comes to Pinterest SEO, there is still a lot of validity in carrying out keyword research on Pinterest.
As a search engine, Pinterest curates their “feed” based on what a user is searching for and how those key terms are used in the Pins being shared by content creators.
These tips should help you uncover the right keywords for your Pins and boards.Use Guided Search
Guided search on Pinterest helps users narrow their focus and find more relevant results.
After searching for your target term, Pinterest automatically suggests semantically related modifiers.
These are a pretty good indicator of the most popular search queries for each topic.Test out Promoted Pins
The idea here is similar to how SEO professionals use AdWords to trial certain keywords to see how they perform before launching an entire SEO campaign.
Here, you can take your best-performing keywords on Google and use Promoted Pins to see if they’ll succeed on Pinterest.Explore Niche Topics
Fortunately, Pinterest already categorizes and sub-categorizes topics to make it easy to find keywords for your particular niche.
Your goal should be to explore all topics relevant to your business to see how ideas are categorized, as well as how your competitors are targeting specific keywords.5. Organize & Optimize Boards
Your keyword and consumer research for Pinterest should be a core consideration when you start to create boards.
Boards provide a great opportunity to tell Pinterest’s search engine how you categorize your products and/or organize your content, which will only aid visibility.
They are also the first thing users will see when they come to your profile, so you’ll want to make your board titles super clear and your images particularly eye-catching.
Below is an example of how I’ve organized my Pinterest boards based on the top search terms for my niche, including “Blogging 101,” “Work Online Jobs,” and “Blogs to Follow.”
I have also created custom board cover images to quickly identify what the boards are about.
While keyword optimization and board cover images are important parts of Pinterest SEO and engagement, boards need to be populated with high-quality Pins if you want to gain popularity.
You can’t skate by with poor content!6. Know the Anatomy of a Pin
Creating the perfect Pin takes finesse and a keen eye for what’s trending on the platform and in your industry as a whole.
In fact, I see Pin structure, fonts, sizes, wording, and images change all the time, you’ll need to stay on top of your game.
That said, there are still some clear rules of thumb that we should all follow when it comes to creating SEO-friendly Pins.Aim for Long Images
The optimal Pin size is 1,000px by 1,500px, or a ratio of 2:3.Use Eye-Catching Colors
Don’t let your Pins fade into the background.
Use high-contrast colors to catch users’ attention and stand out from the sea of competition.Include Enticing, Keyword-Rich Titles
Aim for “10 SEO Hacks for More Traffic,” not “SEO Tips” or something equally generic.7. Be Descriptive
As with your titles, it’s important to get descriptions right for SEO on Pinterest.
Including detailed descriptions (ideally with your target keywords), helps Pinterest locate and show your images in relevant searches.
Tell your audience how the content will benefit them, what they will learn, or, if you’re posting a product, an interesting fact that sets your product apart from your competitors.
A couple of sentences of around 100 characters in total is sufficient to provide some good detail.
You might also consider adding hashtags to your description to increase your visibility for these search terms.8. Schedule Pins with Tailwind
Tailwind is the #1 Pinterest scheduling app on the market and is a powerful (and affordable) tool when it comes to growing your Pinterest traffic.
With the desktop or mobile app, you can use Tailwind to your Pins to be re-Pinned on a regular basis to a variety of boards.
You can also select Pins from other creators to be shared to your boards in hopes of broadening your reach.
This app can save you hours of time compared to pinning manually.
Plus, the new addition of Tailwind Create allows you to transform your photos into personalized Pin designs so you can create, publish, and pin all in one place.9. Aim for Engagement
User engagement is super important on Pinterest.
This is due to the fact that more engagement can increase your Pin’s (and your profile’s) visibility in search, increasing your traffic, and, inevitably, your website conversions.
Use the following tips to improve your engagement and increase your search visibility:Link Your Pinterest Account to Your Other Social Media Accounts
This will increase awareness among your existing followers on other platforms.Invite Relevant Pinterest Influencers to Collaborate on a Board to Grow Your Own Following
If an influencer re-Pins one of your Pins, your content will be shown to a wider audience.Include Text as an Overlay on Your Images
As we can see for a search for “SEO,” Pins with a text overlay tend to rank well.Use a Website Like Canva to Create Multiple Pin Images
You can design different templates and test performance for each of your designs.Pin on a Consistent Basis
Buffer recommends pinning at least 5 times per day in order to see the widest reach.Follow Relevant Boards
Doing so will help you grow your network and push your Pins to a larger audience.Track Performance
Pinterest analytics will give you a lot of insight into how your profile is performing in organic search.10. Join Group Boards
Group boards are boards hosted by other creators who allow Pinners like you to pin your own content, plus the content of other members on the board.
Each group board is likely to have its own unique set of rules, but the general idea is that each member shares Pins from the other creators in order to broaden everyone’s reach.
Group boards are easy to identify by the fact that they will have multiple users associated with each board:
Once you have joined a few group boards, you can use a scheduling app like Tailwind to Pin your own content and re-Pin members’ content automatically.
This is a great way to double your traffic (or more).
Tailwind published a complete guide on how to find and join group boards, so I highly recommend following this resource if you’re struggling to find group boards on your own.11. Optimize for Visual Search
Pinterest’s Lens technology is a market leader in visual search.
By pointing a smartphone camera at a household item or piece of clothing, Pinterest can identify the object and suggest related Pins.
Lens is a fascinating piece of technology that’s skilled at understanding the components of an image in order to suggest other related posts.
With the ability to “read” an image, this technology encourages creators to think about aesthetics as well as keywords.
In creating your Pins, consider using high-quality images that are related to the content in your blog post or on your product page.
That way, you Pin could get shown to users who are searching for “Related Items,” even if you don’t include the actual search term in your text.12. Try Your Hand at Pinterest Ads
For better or for worse, nearly every other Pin today is a “promoted” Pin, which proves that many creators are paying to play.
Pinterest offers a variety of ad formats to choose from.
The most popular ones include:
Carousel: Users can scroll through multiple images.
Collections: Mix photos with product images.
Consider which ad format makes the most sense for your brand.
For example, if you’re an online clothing retailer, you’ll certainly want to have images and Shopping pins.
If you’re a YouTuber, promoting video clips may be the move.
Another idea is to create product demo videos and promote these on the platform.
In any case, you will want to test performance to determine what works best for your audience and brand.
Like Google SEO, Pinterest SEO shifts and changes all the time, so you’ll want to stay on top of current trends and monitor your analytics to fine-tune your personalized SEO strategy.
All screenshots taken by author, November 2023
SEO specialists and managers have the job of helping businesses rise through the organic search rankings, increasing traffic and conversions.
It’s an important job.
But it’s a job that’s greatly misunderstood, which means that there can be a few teething problems when adding one to your team.
To help build a successful relationship, we’ve compiled this useful list of how not to work with your SEO.
Ready? Let’s jump in.1. Don’t Ask for More Than You Pay For
If your list of job requests for an SEO looks like this:
“Do an SEO audit. Implement technical SEO strategies. Then, when that’s done, write 30 pieces of high-quality content for a brand new blog that you are going to design and run yourself.”
You’re asking far too much of your SEO.
It’s a fundamental lack of understanding about what an SEO actually does and what it is humanly possible to deliver.
This list of demands is like calling a plumber up to help you install a new sink, then sneakily asking if they wouldn’t mind also building a few cabinets, tiling your walls, and painting a mural on the wall.
Know what your SEO’s job role and specialty is.
If you ask too much of them, they won’t do it.
The same way that your plumber just isn’t going to finish your entire kitchen off for you.
No matter how much you pay them.2. Don’t Set Unrealistic Goals
“Let’s get to the top of the SERPs, ASAP!”
Don’t expect immediate results from your SEO.
As much as you might want to ranking first ASAP, it’s just not going to happen.
It can take at least 4-6 months before you see any real results from SEO work.
And even then, it might not be as good as you expect.
SEO is very slow.
If you need fast results, you should look to PPC managers.
Now, don’t get me wrong on this one.
This isn’t a get out of jail free card for SEOs to sit back and do no work under the guide that “SEO just takes time!”
It’s about being realistic.
You’re never going to instantly top the SERPs for a particular keyword.
But if they’re doing their jobs right, you should be climbing through the rankings nevertheless.3. Don’t Ask Them to Use Black Hat Tactics
Black hat SEO is using risky tactics to raise a website’s rankings.
They go against search engine guidelines and include tactics like keyword stuffing, bulk buying links, link farming, or sneaky redirects.
It’s also called “spamdexing”, which is defined as a deliberate manipulation of search engine indexes. Personally, I’m rather fond of that word.
Black hat tactics may work in the short term.
But they will damage your website’s reputation and make future SEO work much harder.
Especially if you get a manual action from Google.4. Don’t Focus on the Number of Backlinks
Backlinks are great for building your website authority and one of the most important ranking factors.
Link quantity doesn’t matter.
Link quality is what matters.
A good SEO isn’t going to buy links from low-ranking sites – or beg “easy” placements on websites where you can feel the manual penalty slinking its way through the screen.
When it comes to link building, you need to trust your SEO to get you quality links.
(Note: some SEOs don’t offer link building. Again, check their actual job role before you assign tasks).
This seems like a good place to remind you of our first point: link building will be a part of their job, but PR isn’t.
If PR isn’t part of their job, then don’t ask them to write your press releases for you.5. Don’t Ask Them If They’re Hungry When They Want to E-A-T
There’s one thing that search engines value above all else: quality.
Now, quality is a bit of a pesky word to define, particularly from Google’s crawlers. Which is why Google came up with the concept of E-A-T.
This is what it stands for:
Expertise. This is all about showing that you have the credentials, experience, and knowledge in your industry to be talking about your subject. Basically, it’s proving that you know what you’re talking about.
Authoritativeness. This is similar to the first point, but more about how others perceive your business and how well recognized your brand name is.
Trustworthiness. Search engines do not take lightly to you lying to your users. All the information you present needs to be factual, honest and trustworthy.
If your SEO is talking about E-A-T, don’t ask if they’re hungry. I’m sure they’re fine and don’t need a second helping of a terrible joke.6. Don’t Expect a Straightforward Answer
SEO is a notoriously complicated beast.
Because search engines like Google play their cards exceptionally close to their chest, not revealing much information about their algorithm to prevent people from cheating the system.
To top it off, they also push around 500-600 updates live each year.
Imagine keeping on top of all that.
Most of these will be small changes, but every now and again you get a core update that can rock the very foundations a company is built on.
If you ask your SEO a question, be prepared for them to give you the annoyingly, politician-esque answer of “it depends.”
In fairness, sometimes it does depend.
Sometimes they have no idea.
This is so common it’s practically become a meme.
It’s something that Stephen Kenwright has also poked fun at in this tweet:
— Ste at Home (@stekenwright) February 21, 2023
It’s an enjoyable table. Only, I can make this point without using comic sans.On a Serious Note…
Be kind to your SEOs.
We’ve poked fun at common SEO situations and problems here.
But in our particular climate, it’s important that we also find time to be kind and acknowledge the real-life struggles that people are facing.
Over half (52%) of all the workers in the UK technology industry have suffered from anxiety or depression.
In addition, people working in this industry are “just as stressed as health service workers and are up to five times more depressed than the UK average.”
This isn’t something that’s out in the open.
At Adzooma, we did our own research and found that 67.9% of people have stayed silent on mental health in the workplace. But even more shockingly, 83.3% of people plan to never tell their employer.
It just goes to show that you never really know what’s going on.
So, respect others and trust that they know their discipline.
Be kind and listen to your SEOs.
That’s how you’ll develop a beautiful and prosperous relationship built to last.
Infographic created by author, February 2023
blog / Career Top Tips for Successful Career Planning in 2023
Rewarding careers don’t happen by chance. It takes effort – to plan, prepare and perform. With so many of us in recent months simply doing our best to stay resilient and employed, it’s finally time to be more proactive. Seize control of our career choices, and take steps to make our professional lives as worthwhile as possible. If you’re ready to set and fulfill your professional goals, these simple top tips for successful career planning in 2023 will help. Let’s take this step-by-step:#1: Assess Yourself
Whether you’re hungry to make an immediate career move or gently preparing for what might come down the road, the first step is to make an honest judgment of your soft skills, personality strengths (and weaknesses), and technical competencies.
Ashwin Damera, co-founder of Emeritus, recommends a three-box framework to evaluate yourself and your potential in a changing job market.
1: Manage the present
2: Forget the past
3: Write the future
The first box contains your current accomplishments, personality traits, interests, and skills. What you’re doing today that’s good, useful, and marketable.
“Everybody has some superpower,” Damera says. “That’s your identity. That’s your strength. Play to it.”
Box 2 demands the unvarnished truth from you about skills or behaviors. Especially those that you might have leaned on in the past but will not find useful for your future. We all use legacy processes and relic thinking as a crutch. Primarily because it’s what we’ve always done. Box 2 allows you to let go of what’s not working now and pinpoint the traits that won’t work in the future. You cannot make yourself indispensable in the marketplace with obsolete ideas and skills.
Box 3 requires you to imagine the possibilities. What industry and what specific role aligns with your vision, values, goals, and competencies? This stage of your career planning requires you to be quite specific about the new skills you’ll need for your next career challenge.
When combined, the three boxes can help you chart a strong career path.#2: Evaluate the Market
A proactive career development plan requires short-term insights and long-term planning. You’ll need to do some research to identify the jobs of the future in your industry, or the field you’re interested in. Governments, think tanks, and consultancies expend considerable resources in forecasting the future of work. Put their research to good use by reviewing white papers and reports on the subject.
SHRM used US government labor analysis to identify the top 10 growth occupations by 2030, with major expansion expected in medical fields, marketing, software development, management analysis, and operations.
In addition to reviewing broad predictions, study the specifics of your particular line of work, or the one on your radar. Certain fields are in decline and others are growing, sometimes in the same ecosystem. For instance, traditional banking is in decline. FinTech is booming. Consider transferrable skills for the new iteration of your current job or in a different field altogether.
Box 3 of the framework invites you to consider every possibility. Using the finance example again, you might apply your knowledge to anything from peer-to-peer lending apps to financial journalism to blockchain regulation. Pivot anywhere your interests take you as you do a good assessment of yourself and the market. But ground your dreams by evaluating the longevity of potential careers in the field and what it will take for you to succeed.
Chaitanya Kalipatnapu, the other co-founder of Emeritus, recommends researching a variety of roles in growing industries, paying particular attention to fields educators are emphasizing. “There will be a lot more courses that we will be coming out within the fields of data sciences, AI, cloud computing, sustainability,” he said. “And there will be more emphasis on communication, collaboration, resilience, and wellness,” he says.#3: Identify the Gaps
Career planning often hinges on two gaps.
Your personal skills gap
: If there is white space between where you are and where you want to be, plan for a competency shift, training, certification, or proactive targeting of résumé-building experience. Look at this gap as an opportunity to re-create your career by
for the role you want.
A workforce skills gap
: In many industries, employers have a need but there are not enough trained workers to fill some positions. Herein lies opportunity.
The Manpower Group found 70% of employers globally faced difficulty in 2023 finding workers in high-demand areas such as manufacturing and production, IT, sales and marketing, and operations. While global trends are important, take a closer look at the skills status where you live and work:EU
8.6 million people have a
in the following categories: technological skills, digital citizenship skills, classical skillsUK
workers are under-skilled
in at least one STEM workplace skill.Asia
The continent will see 149 million
in technical and tech-enabled roles in software development, cloud, and cybersecurity by 2025 and not enough talent to fill them.Latin America
50% of companies say
job candidates lack the skills
their firms needAfrica
While the continent’s workforce will expand to more than the size of the workforce of the rest of the world combined by 2030, 87% of Africa’s CEOs are concerned about
the availability of critical employee skills
77% of manufacturers say they will have
difficulty attracting and retaining workers
in the coming years.
Once you understand the overall state of workforce readiness, get more granular by researching your specific field – for instance, find where the skill gap exists in technology, marketing, or health care. And when you find a juicy statistic – EMSI named DevSecOps as the top skill of 2023 with a 221% increase in job postings – dive deep into the long-term outlook for the role, the pay relative to similar occupations, and the path to achieve the role.
When you have identified jobs with a skills need (roles that are also interesting to you), it’s time to act.#4: Fill the Gaps
Conduct a personal gap analysis specific to the roles at the top of your list. As companies would do a SWOT analysis, you too can identify the skills a job requires and compare them to your actual skill set. This will help you narrow down your growth areas.
Luckily, most job postings over-explain the minutiae of a position, you’ll be able to understand the needs of the career and what you can deliver.
Ask yourself the following questions and chart your answers:
Do I have the right skills and training for this role?
Do I have the right work experience for this role?
Can my indirect skills and experience transfer to this role?
What additional training do I need to achieve this position?
In this final stage of your career planning – using all the three boxes – be systematic about pursuing your goal.
“Whether it’s coaching, reflection, reading a book, or taking a course,” Damera says, “you need to make sure you’re actually working on improving yourself across all three boxes.”
If your career plan reveals a need for education and certification, ask your organization about its employee training reimbursement program. Half the companies are willing to train and develop their staff to fill open positions. According to ManPower Group nearly 80% of employees who have access to company-paid training are happier in their jobs.
In 2023, it pays to seek the best in professional training courses with the skills you need. Additionally, Emeritus offers online courses and programs from the world’s best universities. Browse our selection of coding bootcamps and full stack development courses, to AI and machine learning courses, and many more. These market-relevant courses will help shape your skills for the workforce of today and the workplaces of the future.
By Leigh Brown Perkins
Every website existing on the web should use lot of resources besides human effort. For example, creating images and videos need special tools and investment of money and time from site owner. On this site we use many tools, some we had changed over the period of time but some are being used for years. We want to share such valuable resources so that a new blogger can choose correct resource for building a site.Choosing Premium Resources
We strongly recommend choosing a good and premium resource for your blog from the start. Otherwise, you will be stuck in the middle spending too much time in migration. Many bloggers also quit at this point as taking a website beyond certain level needs huge effort. Free resources, especially for WordPress, will not come with restrictions and will limit your ability to scale up your site. So, make sure to allocate some budget and go for premium items.Platforms – chúng tôi Weebly and Bootstrap
Our core interest is building sites on WordPress, Weebly and Bootstrap platforms. We have a dedicated testing and demo sites in order to create how-to articles and demonstration. All our WordPress content is stored and checked on the local environment using MAMP setup and we also use Local from Flywheel. Learn 500+ WordPress tutorial and 200+ Weebly tutorial to take your site to next level.SiteGround Cloud Hosting with Email
SiteGround Cloud Hosting PlansGoDaddy Domain
We bought this domain name on GoDaddy a decade back. There are no complains though they discarded their free webmail service. Nowadays, you have plenty of domain name registrars to get a cheap price. Note that SiteGround does not offer a free domain with Cloud hosting plans.Caching and Optimization
SiteGround comes with in-built caching, however, their SG Optimizer plugin lags many features like removing unused CSS. We use WP Rocket for page level caching, removing unused CSS and other optimizations. For removing scripts and bloat from WordPress, we use Perfmatters. This plugin is useful especially when you have heavy theme and plugins like WooCommerce. You can disable WooCommerce styles and scripts on all blogs posts with Perfmatters to speed up your site.
Note: If you are using multiple optimization plugins, make sure to disable the duplicate features and use them on one place.Theme and CDN
We use a premium Highend theme for more than 7 years. We are planning to change the theme as this theme is not updated with new features. From speed perspective, you can consider using the free GeneratePress or Astra theme with premium add-on. Cloudflare CDN and WAF works well to speed up and protect this site.Images & Videos – Techsmith
Snagit is the useful image processing tool from TechSmith having many features. We use it mainly for the following purposes:
Creating feature images and other images on this site.
Capture image on the screen or from the web.
Capture a short video capturing screen activities.
Camtasia is a top video processing tool from TechSmith to create effective videos. You can edit, trim, zoom and do many other simple tricks on the videos to make it more user friendly and sharable. Fuse is a free app from TechSmith used to easily share the photos on the iPhone to Snagit and Camtasia. Since all three tools Snagit, Camtasia and Fuse are from the same company, they work seamlessly without much effort.Code Editor – Brackets and VSC
Since we need to practice lot of CSS and HTML coding – one of the best editors available WAS Brackets from Adobe. Brackets with extract allows you to integrate the preview of your coding on Chrome browser. And on top of all it’s a free tool!!! Unfortunately, Brackets was discontinued in favor of Visual Studio Code editor from Microsoft. At this point, we use VSC and look for a simple alternative.FTP – FileZilla for Mac
FileZilla is the life saver for our site to backup and modify the WordPress files easily. We love to try new plugins and site modifications which most of the time will result in white screen of death. It is difficult to troubleshoot from the hosting account and we use FileZilla to reset the files quickly.
Also, from the backup point of view FileZilla on Mac works seamlessly to download the complete site to local environment. If you are new to FTP, learn how to use FileZilla.Devices for Technology Stuff
Using latest devices is always fun to learn new stuffs. For writing how-to and trouble shooting articles, we had/have the following devices.
iMac 24 inch desktop
MacBook Pro Retina
Huawei MatBook with Windows 11
Acer TravelMate with Windows 10
Windows 11 running in iMac with Parallels Desktop for Mac
We use all popular browsers like Chrome, Edge, Safari and Firefox.Other Resources
Besides the resources mentioned above there are additional resources like VPN without which we can’t run this website. These resources are bought from different vendors and evaluated time-to-time for the quality and pricing. At this point of time we use the followings:
ExpressVPN and Star VPN
Parallels Desktop for Mac
Microsoft 365 for Word, Outlook and other apps
Google AdSense for monetization
Google Analytics for monitoring traffic
Semrush for keyword research and tracking
WordPress plugins like Yoast SEO, Akismet, TablePress, WP Coupons, Ad Inserter, Redirection and Contact Form 7.Summary
In summary, its not an easy task to run a website both from money and time perspective. This is the reason you could see millions of sites started and dropped off in-between. We wish all the bloggers and webmasters to evaluate the need right at the beginning and choose the required tools from long-term thinking. Also, having right tools will save huge time, which can be spent on the core activity of site creation.
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