Trending November 2023 # The Top 10 Social Media Sites & Platforms # Suggested December 2023 # Top 12 Popular

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Social media is a pillar of many people’s daily lives.

There are 4.65 billion social media users on the planet. That’s 58.7% of the global population, many of whom are using social media as a primary source of information.

From news (and disinformation) to lifestyle tips, decision-making to product research, social media users can gather all the information they need, without ever leaving their platform of choice.

And it’s not just in the U.S. (though 84% of Americans use at least one social media network). China now has more than 1 billion social media users, despite still having roughly 415 million citizens without internet access.

For marketers, these are more than just eye-catching numbers – they’re potential customers. And if you have a proper social media strategy, they can become realized customers.

Unfortunately, it’s not just as easy as hanging out your shingle on Facebook and waiting for the business to come rolling in.

You have to have a strategy to raise brand awareness, connect with potential customers, and engage with your audience. And a key part of that is being in the right place.

For example, if you’re selling retirement homes, TikTok probably isn’t the place for you, as 47.4% of users are under 30.

Similarly, if you want to target native Chinese speakers, Facebook probably isn’t the right platform for you, as it only has 3.3 million users in China.

So, how do you choose where to spend your time (and potential ad spend)?

Unless your company has deep pockets and doesn’t care about results, a shotgun approach, where you try to target everyone, everywhere, at the same time isn’t effective.

You need to consider which channels are right for your audience.

Before you go all-in on one social media site, test several out. See if you’re getting the results you want, and then strategically choose which ones you want to double down on.

In this piece, we’ll look at some of the most popular social media platforms, give you a quick overview of them, and make suggestions about what type of business they might work for.

Top 10 Social Media Platforms Compared

MAU* Revenue Launched Headquarters 1 Facebook 2.9 billion $85.96 billion 2004 Menlo Park, CA 2 YouTube 2.2 billion $28.8 billion 2005 San Bruno, California 3 WhatsApp 2 billion $5.5 billion 2009 Menlo Park, California 4 Instagram 2 billion $24 billion 2010 Menlo Park, CA 5 TikTok 1 billion $11 billion 2023 Culver City, CA 6 Snapchat 538 million $1.06 billion 2011 Los Angeles, CA 7 Pinterest 444 million $575 million 2005 San Francisco, CA 8 Reddit 430 million $289.9 million 2010 San Francisco, CA 9 LinkedIn 250 million $12. 4 billion 2006 San Francisco, CA 10 Twitter 217 million $5.42 billion 2003 Mountain View, CA

*Number of monthly active users worldwide

The Top 10 Social Media Apps By Monthly Active Users

MAU* 1 Facebook 2.9 billion 2 YouTube 2.2 billion 3 WhatsApp 2 billion 4 Instagram 2 billion 5 TikTok 1 billion 6 Snapchat 538 million 7 Pinterest 444 million 8 Reddit 430 million 9 LinkedIn 250 million 10 Twitter 217 million

*Number of monthly active users worldwide

The Top 10 Social Media Sites And Platforms 1. Facebook

Headquarters: Menlo Park, CA

Launched: 2004

Monthly Active Users: 2.9 billion

Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes

Revenue: $86 billion (2023)

Facebook isn’t number one anymore. Sure, the platform that you connect with your mom, third-grade teacher, and neighbor is still there, and still as popular as ever (even more so, actually).

But now it’s Meta. Or at least the company that owns it, Instagram, and WhatsApp are now Meta, Inc.

The platform has seen a demographic shift, but it’s still the big dog on the social media block.

Some of the leading industries on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.

Consider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to up your engagement.

2. YouTube

Launched: 2005

Headquarters: San Bruno, California

Monthly Active Users: 2.2 billion

Revenue: $28.8 billion (2023)

Founders: Jawed Karim, Steve Chen, Chad Hurley

The original video social media platform, YouTube maintains dominance in that market. It is currently the second most used platform with 2.2 billion monthly active users.

The potential for reach on YouTube is unrivaled, with 81% of U.S. adults using the platform. The numbers can’t be ignored.

YouTube has a strong user base across all age groups. This includes the difficult-to-reach 65+ demographic, 49% of whom use the platform, second only to Facebook.

YouTube covers all genres from beauty, gaming, and education to DIY home improvements. This is the platform for most brands to invest in, with video being the growing medium for content marketing.

3. WhatsApp

Launched: 2009

Headquarters: Menlo Park, California

Monthly Active Users: 2 billion

Revenue: $5.5 billion (2023) estimated

Founders: Brian Acton, Jan Koum

WhatsApp remains the most popular social messaging app, way out in front of Facebook Messenger.

The closed messaging app might not seem the obvious choice for brands. But consider that SMS has a 98% open rate compared to 20% for email. It’s a captive audience. And, unlike SMS, WhatsApp messages are free to send.

If you use WhatsApp for customer service and retention, you probably already realize its potential for brands is huge and distinctly under-leveraged.

If you can crack WhatsApp, you’ll have a direct marketing channel to your audience.

4. Instagram

Headquarters: Menlo Park, CA

Launched: 2010

Monthly Active Users: 2 billion

Founders: Kevin Systrom, Mike Krieger

Revenue: $24 billion (2023)

Instagram is a social network where product-based businesses, influencers, and coaches can thrive.

Since introducing shoppable posts in 2023, the potential ROI for product-based businesses is higher than ever – not only can B2B’s connect with a massive audience, they can link the product information and sales straight from the Gram.

If your target demographic is under 35, Instagram is a gold mine: 67% of 18-24-year-olds use Instagram, with 67% of Generation Z and 58% of Millennials using the app daily.

Read more Instagram Statistics and Facts for 2023.

5. TikTok

Launched: 2023

Headquarters: Culver City, California

Monthly Active Users: 1 billion

Founders: ByteDance Ltd, Zhang Yiming, Toutiao

Revenue: $11 billion (2023)

TikTok bills itself as “the leading destination for short-form mobile video” with a company mission to inspire creativity and bring joy.

TikTok has certainly struck a chord as it’s the youngest app to market but has already seen incredible growth.

In 2023, after only one year, the app became the fastest growing app worldwide.

Despite attempts to ban TikTok in the U.S. and being banned in India, as of 2023, the app had been downloaded more than 3 billion times globally.

If you want to connect with Generation Z, TikTok is the platform to check out.

In the U.S., 25% of the audience is a teenager or younger. Those users are highly engaged, too; with an average user session of nearly 11 minutes, which is twice as long as Pinterest, the next closest app.

6. Snapchat

Headquarters: Los Angeles, CA

Launched: 2011

Monthly Active Users: 538 million

Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz

Revenue: $1.06 billion  (2023)

If your target demographic is young, you definitely want to get in on Snapchat.

The most active users on Snapchat are 13-year-olds, and they’re spending upwards of 30 minutes a day on the app.

Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers.

7. Reddit

Launched: 2005

Headquarters: San Francisco, CA

Monthly Active Users: 430 million

Founders: Steve Huffman, Alexis Ohanian, Aaron Swartz

Revenue: $289.9 million (2023)

Reddit heralds itself as “the front page of the internet,” and according to Alexa rankings, Reddit is one of the top 20 most-visited sites.

Reddit has a unique blend of content and community, with more than 2.8 million communities or subreddits, dedicated to every topic imaginable.

With so many niches, there’s a place for every brand and business – it’s a matter of finding the niches where your potential customers are active and diving in.

However, be warned: Reddit is a fickle place and won’t tolerate blatant self-promotion.

8. Pinterest

Launched: 2010

Headquarters: San Francisco, CA

Monthly Active Users: 444 million

Founders: Ben Silbermann, Paul Sciarra, Evan Sharp

Revenue: $574 million (2023)

Some of the most popular content on Pinterest includes fashion, food, decor, wedding, workout, and DIY-related pins.

In addition, anything with rich visuals can thrive on Pinterest.

Notably, 60% of Pinterest users are female. If you have a predominantly female audience, that’s a compelling reason to invest time in social media marketing on Pinterest.

That’s not to say that men aren’t on Pinterest – it has a male audience percentage of 40%.

9. Twitter

Headquarters: San Francisco, CA

Launched: 2006

Monthly Active Users: 217 million (2023)

Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass

Revenue: $1.2 billion (2023)

Unlike other social media platforms, Twitter saw a decrease in the number of users in the past year. This may be attributed to the banning of former president Donald Trump and fears of conservative censorship.

As of this writing, the site is in the process of completing a $44 billion sale to Tesla CEO Elon Musk. This announcement led to large fluctuations in follower numbers as the political makeup of the users changed, a process Twitter referred to as “organic” in nature.

In spite of a clear understanding of what the future holds for the platform, if your business is related to entertainment, sports, politics, tech, or marketing, you stand to earn tremendous engagement on this app.

On Twitter, brands have an opportunity to craft and hone their voice. There’s room to be clever and personable, while still being informative and helpful.

10. LinkedIn

Headquarters: Sunnyvale, CA

Launched: 2003

Monthly Active Users: 830 million (2023)

Founders: Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric Ly

Revenue: $8.05 billion (2023)

Within its massive network of professionals, you’ll find more than 61 million users in senior positions on LinkedIn.

If you’re looking for decision-makers who have the power to hire your company, stock your product, or partner with you, LinkedIn is the place to be.

Did you know that the average LinkedIn user has an income more than $2,000 above the national median? Or that 50 million people use it to search for jobs every week?

LinkedIn is a very focused social media platform, and because of that,  it has unlimited potential for connecting with an elite group of professionals who can make a difference for your business.

Which Platform(s) Should You Use?

Social media is everywhere. And everyone is using it, from your teenage neighbor who’s trying to go viral on TikTok with the latest dance, to your 86-year-old grandmother who’s using Facebook to track down long-lost friends.

But, not all platforms work for every business. So, if you were hoping you’d reach the end of this piece and there would be an easy answer as to which ones your company should be on, well, you’re out of luck.

That’s not to say there isn’t an answer, it’s just that every social media mix will be unique.

Different platforms have different functionality which often makes them more suitable for specific brands and industries.

Are you looking to boost customer engagement? Increase your reach? Create unforgettable brand experiences?

You need to figure out what you want to get out of your social media presence and then determine which strategy will help you achieve those goals.

Be selective, find the platform or platforms your audience is using, and then customize your campaign to reach them.

Featured Image: Paulo Bobita/Search Engine Journal

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Top 10 Social Media Marketing Courses In Nagpur

Are you searching for Social Media Marketing Courses in Nagpur? Do you want to learn how to enhance your search engine optimization and social media marketing abilities so that you can rank better in search engine results? To begin, you’ve arrived at the right place, at a relevant article.

We’ve included information on some of the top and most highly rated Social Media Marketing Courses in Nagpur, as well as curriculum, cost, and instructors.

But first, let’s take a look at why Social Media Marketing Courses in Nagpur is so popular before we look at the finest Social Media Marketing Courses in Nagpur

The use of social media and social networks to sell a company’s products and services is referred to as social media marketing (SMM). Companies may use social media marketing to communicate with existing consumers and reach out to new ones while also promoting their intended culture, mission, or tone. Marketers may measure the performance of their efforts with social media marketing’s purpose-built data analytics tools.

The way we operate as a society, particularly how we engage with one another, has altered as a result of social media. Businesses took note as platforms like Facebook, Twitter, and Instagram grew in popularity, and they began to employ social media marketing to promote their interests on these platforms. This is due to the fact that these websites have the ability to influence customer behaviour.

Social Media Marketing Is Built On Five Crucial Aspects:

Analytics and Reporting:

Knowing how far your postings travel is a key part of being on social media. Thus engagement and reach metrics are essential.

Publishing and Planning:

Companies should create plans for their content (e.g., will there be videos?). Photos? How many scripts will there be?) and when it will be released on the platform.



Goals, social media platforms to be used, and the sort of material to be shared are all part of the strategy phase.

Engagement and Listening:

Keeping track of what users, customers, and others have to say about postings, brands, and other corporate assets. This can need the use of a social media interaction tool.

Social media marketing initiatives have the benefit of simultaneously appealing to a large number of people. Customers, workers, bloggers, the media, the general public, and other stakeholders, such as third-party reviews or trade groups, are all possible targets for a campaign.

However, these initiatives may introduce challenges that businesses would not have faced otherwise. For example, whether the allegation is real or untrue, a viral video stating that a firm’s product causes people to become ill must be addressed by the company. Consumers may be less likely to purchase from a firm in the future, even if the message is clarified.

Let us now look at the demand for social media marketing related jobs in Nagpur.

Learn more about Digital Marketing Career in India 

Higher salary and more excellent work opportunities are two significant benefits of a digital marketing and social media marketing profession. 

Aside from that, digital marketing may be used in a variety of ways. The most straightforward and most dependable approach to reach a large audience is to use digital media to promote and brand a company.

Now, let’s look at the Top Social Media Marketing Courses in Nagpur that have been shortlisted.

1. Digital Scholar

Digital Scholar is a great digital marketing institute that provides agency-based digital marketing training. It has provided many students with a wide range of digital marketing abilities, and many students have established themselves in the field of digital marketing.

There is a wealth of knowledge accessible on digital marketing, and we need it conveyed succinctly and accurately.

Digital Scholar takes every attempt to give accurate information in a timely manner.

You might be wondering how we go about doing it. Our instructors, on the other hand, pioneer the way. Sorav Jain, an industry-leading specialist with a decade of expertise in the digital marketing business, will train you at Digital Scholar. Digital Scholar is a sibling company to his digital marketing agency. Digital Scholar provides agency-based learning to its students, which provides them with an incredible learning experience that will benefit them in a variety of ways.

Digital Scholar offers a fantastic faculty with a wealth of knowledge in the field of digital marketing. They have a wealth of knowledge to impart to the pupils, enhancing their learning experience.

Digital Scholar works with more than 300 national and international placement companies. This enables students to attend interviews at various national and international businesses and be put in prestigious positions. After all, everyone requires the appropriate direction and the correct guiding platform, and Digital Scholar ensures that its students have both.

Those who are currently working in the sector might expect a 100 percent wage increase by taking this course, which is astounding. One humorous aspect of this course is that it is open to everybody, including entrepreneurs, students, freelancers, homemakers, and others. Learning has no age limit, as this course clearly demonstrates.

Every student receives a guaranteed internship with Digital Scholar. Learning is a two-way street at Digital Scholar, and students get the opportunity to connect, discuss, and develop a thorough grasp of the digital marketing profession.

Digital Scholar’s digital marketing curriculum began as a traditional classroom setting, and they then began offering online programmes as well. Given the current epidemic, online classes appear to be a godsend.

This is excellent since Digital Scholar provides the greatest online training. This allows anyone from anywhere in the globe to master digital marketing at a high level. Digital Scholar makes every effort to make online learning as interesting, informative, and engaging as possible.

As a consequence, Digital Scholar offers some of the most incredible online digital marketing courses, which is impressive. This allows anyone from anywhere on the planet to become an expert in digital marketing. Digital Scholar makes every effort to make online learning as exciting, informative, and engaging as possible.

Students from all around the world, including Malaysia, Singapore, and other countries, have enrolled in Digital Scholar’s courses. Students from all around the world have learned a great deal about digital marketing. Digital marketing is a necessity of the hour, and everyone, regardless of their field of work, should be aware of it. Various significant elements of Digital Scholar’s Digital Marketing course are listed here.

Course Syllabus


Niche Discovery

Content Writing

WordPress Management

Search Engine Optimization

Facebook Advertisement

Search Engine Marketing

Email Marketing


Landing Page

LinkedIn Marketing

Social Media Management

Instagram For Business

Digital Design Mastery

Other Customized Modules Unique to Digital Scholar

Selling And Pitching Tips

International Freelancing

Making Money Online

Course Faculty

Train under the guidance of Sorav Jain, one of India’s leading Digital Marketing experts, and his team of experienced industry practitioners.

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Course Fees & Duration

The online course is 4 months long, where all the modules are covered extensively. The course fee is ₹75,000. Call us at +91 9361072918 for the offer price. Of this, Rs. 4,000 will be spent back on you for a domain, hosting, and marketing budgets for hands-on learning.

Last date of enrollment: 22nd July, 2023

Course Highlights

Study Under the Guidance of Sorav Jain

Live & Interactive Sessions

120+ hours of Learning

24+ Certifications

Guaranteed Paid Internship

100% Placement Assistance

Live Case Studies

Industry Connect

Access to Freelance Marketplace

14+ Advanced Modules

3 Specializations Modules

Ad Budget Allocation

Qualified Faculty Of Practitioners

Conducive Ambience

1-Year Access to Course Material

Updated Course

Feedback Session

24*7 Community Support

Certifications Offered

Digital Scholar Certification

Digital Scholar Module Specific Certifications (11)

Google Mobile Certification

Google My Business Certification

Google display ad Certification

HubSpot Certification

SEMrush Certification (6)

Email: [email protected]

Phone: +91 93610 72918


In Nagpur, NSDM is a well-known digital marketing training institution. They cover a wide range of digital marketing topics and are geared at conceptualizing, developing, promoting, implementing, and assessing the performance of an online firm.

NSDM has created unique “five moments of learning” methodologies involving five different phases to teach their pupils digital marketing and other vital social media marketing lessons.

NSDM has several branches across the country. Students have access to premium materials and possibilities for lifetime learning via their LMS platform throughout the course.

Course Syllabus

Comprehensive competition analysis

Content analysis

How do search engines work?

How to conduct an SEO audit?

In-depth keyword research and analysis

Introduction to SEO

Keyword mapping

Off-page SEO

On-page SEO

Traffic vs Hits

Types of keywords

Understanding search engine algorithms

Understanding web technologies

Website planning and analysis

What are search engines?

White hat vs black hat practices

Course Fees and Duration

This social media marketing course in nagpur is very flexible in terms of duration, taking place on weekdays and weekends as needed.. For Fees-related and other inquiries, we kindly request you to contact the below-given details.

Course Highlights

Live projects and case studies

Learning by doing approach

Learn from SEO experts

Global standard curriculum

Phone: 7276527456/880634015


IIDM comprises highly experienced specialists who will educate you with digital marketing in a fun and engaging way. It provides an excellent learning atmosphere. They proudly state that they provide 24/7 assistance to their students and clients, which aids in the development of positive relationships with both sides. 

They provide round-the-clock assistance and remote assistance, phone assistance, chat assistance, and email assistance. They provide one of the top social media marketing courses in Nagpur.

Course Syllabus

Affiliate & Content Marketing

Email Marketing Tactics

Introduction to Digital Marketing

Lead Generation & Nurturing

Marketing Fundamentals

Mobile Marketing

Online Reputation Management (ORM)

Photo Editing: Adobe Photoshop

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Web Analytics

WordPress – Blogging

Course Fees and Duration

Their course will last for 90 days. Classes are held every Monday, Wednesday, and Friday, as well as on weekends. By contacting them, you may learn about their cost structure.

Course Highlights  

100% Job Assistance

High emphasis on Live Projects and Case Studies

Internship for 3 months with certification

Interview Mastery Preparation

Skilled & Smart Trainers with 10+ years of industry experience

Phone: +91 7588877781

Address:  Second Floor, Surdham Apartment, Central Park Rd, Dhantoli, Nagpur, Maharashtra – 440012

Email: [email protected]

4. Netpreneur Institute of Digital Marketing Courses & Classes

Netpreneur has an excellent curriculum, and the instructors are top industry specialists that present one of the finest social media marketing courses in Nagpur. 

Course Syllabus


Facebook Marketing Masterclasses

Google Paid Campaigns


SEO (Search Engine Optimisation)

SMM (Social Media Marketing)

Web Development

Course Fees and Duration

A three-month digital marketing course is available. You may get more information about their fees by contacting them using the information provided below.

Course Highlights 

Promotions: Free as Well as Paid

A Promising Online Presence Across Different Social Mediums

Performance Tracking and Analytics 

Phone: +91 9370662177

Address: Plot No. 14, Ashtankar Bhavan 2nd Floor, Suyog Nagar, Nagpur, Maharashtra – 440015.

Email: [email protected]

5. Omega Institute 

Omega Institute is a digital marketing project for people who want to make a name for themselves. Omega Institute’s instruction focuses on the “abilities” component and attempting to instil the seeds of success in pupils. They provide one of the top digital marketing and social media marketing courses in Nagpur.

Course Syllabus 

Architectural Training

CAD Training

Digital Marketing Modules

Graphic Design Classes

Hardware & Networking

Information Technology (IT)

Programming + Development

Software Testing

Course Fees and Duration

A three-month digital marketing course is available. You may get more information about their costs by contacting them using the information provided below.

Course Highlights 

5 Days Free Demo Classes for Digital Marketing enthusiasts

A complete practical digital marketing course

Phone: +91 9130160158

Address: Plot No.213, Shri Sai Niwas, Opposite NMC Office, Opposite NMC Office, Gokulpeth Nagpur, Maharashtra – PIN: 440010.

6. Atlanta Computer Institute

Social Media Marketing and digital marketing courses are available in Nagpur at Atlanta Computer Institute for everyone, especially those seeking an MBA. This institute emphasizes the importance of digital education and offers one of Nagpur’s most comprehensive digital marketing degrees.

This institute’s faculty is extremely experienced and has worked with a variety of technologies. Mentors are available to you 24 hours a day, seven days a week. 

They also organize career development programmes and provide housing facilities for non-local students. The training is carried out in a methodical and well-organized manner here.

Course Syllabus 

Basics of Search Engine

Digital Marketing Keyword Research

Effective Email Marketing

Google Adsense

Google Adwords

Google Adwords

Google Analytics

In-Bound Marketing

Link Building across Digital mediums

On-Page SEO & Copywriting

SEM (Search Engine Marketing)

SEO (Search Engine Optimisation)

SMM (Social Media Marketing)

Social Media Marketing: Facebook, Instagram & Youtube

Tools in Webmastery

Course Fees and Duration

A two-month digital marketing course is available. You may get more information about their costs by contacting them using the information provided below.

Course Highlights 

Practical Projects 

Expert trainers

Heavy Focus on Live Assignments and Projects 

Phone: +91 9028157794  /  +91  9595321479

Address: 2nd Floor, Shivaji Complex, Near Coffee House & Bank of Baroda, W High Court Road, Opp. Titan Eye, Dharampeth, Nagpur, Maharashtra – 440010.

7. Digital Vidya

In 2009, this firm began conducting Social Media training seminars around India. After a successful trial phase, they decided to create a full-fledged accredited digital marketing course in 2013, which received great praise and propelled Digital Vidya to the forefront of online training in Asia.

Digital Vidya began delivering Data Science and Analytics training programmes in 2023, solidifying their reputation as forward-thinking thinkers and excellent educators.

Because of the excellent quality of their training and education, they’ve worked with Google, Microsoft, LinkedIn, Facebook, Vskills, and NASSCOM.

Course Syllabus

Social Media Marketing

The Future of SEO

Technical Website Optimization

Social, Local, Mobile (SoLoMo) SEO Strategies

SEO Tracking

SEO Site Audit

SEO Friendly Design & Architecture

SEO Career Paths

Periodic Table of SEO success factors

On-Page Best Practices


Keyword Research & Competitive Analysis

How Google Works – Basics of SEO

History of Search & Introduction to SEO

Evolution & Growth of Search Engines

Algorithm Updates

Course Fees and Duration

The Fast Track Training lasts around 4 months, followed by a 5-month Regular Track Training that costs INR 11500+GST in total.

Course Highlights

Research-Based Internship

Live Instructor-led Sessions

Lifetime access to Latest Content (Presentations & Videos)

Hands-on Projects and Assignments

24X7 Trainer’s Support on Discussion Forum

Phone: +91-80100-33033

8. Simplilearn

Simplilearn is a well-known online bootcamp and one of the world’s largest certification training firms. It works with businesses and people to fulfil their specific requirements, providing training and coaching to assist working professionals in achieving their goals. It is one of most efficient digital marketing and social media marketing courses in India.

Simply put, they specialize in providing training to help people get the skills they need to compete in the digital economy.

Course Syllabus

Social Media Markeing [SMM]

Types of SEO

SEO Introduction

On-page optimization

Off-page optimization

Local SEO

Keyword research and competitive Intelligence

How Search Engine works

Duplicate Content

Design and Architecture, and more

Course Fees and Duration

The Online Bootcamp curriculum costs around $ 20,999. This course offers 90 days of flexible online access and includes everything from the self-paced study course as well as live, online classroom training.

The cost of the self-paced learning course is around RS.15,999. This course is self-paced and offers lifelong access to high-quality e-learning content created by industry experts, as well as student assistance and support available 24 hours a day, seven days a week.

Course Highlights

You will have a 360 degree understanding of planning and marketing a website.

Learn google’s popular tools like keywords trends and google search console

20+ real-life industry-based projects

100% money-back guarantee

Phone: 1800-212-7688

9. Digital Platter

The digital platter is a well-known institute in Nagpur that provides excellent digital marketing training. The digital platter is well-known in Nagpur for providing complete and practical digital marketing training, and they provide both online and offline digital marketing training.

Course Syllabus

Social Media Marketing


Website development 

On-page Optimization

Off-page Optimization

Content marketing

Ads campaign and much more.

Course Fees and Duration

A three-month and a 6-month digital marketing course is available. You may get more information about their costs by contacting them using the information provided below.

Course Highlights

Updated course

Doubt sessions

Certified trainers

Phone:+91 7498315320

Address: Plot No 107, 2nd Floor, Wardha Road, Vivekanand Nagar, Nagpur 440015

10. Victorious Digital

Victorious Digital is a renowned Digital Marketing Training Institute situated in Pune. They provide 42 classes that will teach you all you need to know about digital marketing and social media marketing. They also use real-world projects to provide practical knowledge and, as a consequence, training.

According to their website, 2500 students have graduated from their school, and they provide 100 per cent career support to anybody searching for work in digital marketing.

Course Syllabus

Domain names and extensions

Google Algorithm

Google Analytics Tool

Keyword research

Off-page SEO

On-page SEO

Paid / spam blogging

Search engine and its basic

SEO Tools

Website wireframe and architecture

Course Fees and Duration

The duration of the course is around 25-30 hours. For Fees-related and other inquiries, we kindly request you to contact the below-given details.

Course Highlights 

Get 100% JOB Placements

Get DEMO Class Online

Become a Blogger, Freelancer, Trainer & Service Provider.

Phone: +91 9545022110

Top 10 Social Media Marketing Courses In Andheri

If you are looking for the best social media marketing courses in Andheri has, look no further as you have landed on the right page. We have made a list of the top 10 social media marketing courses that you can enroll in. 

Social media has made reaching customers more accessible than ever before. Companies, businesses, and even nonprofits are putting efforts on social media platforms to reach out to their customers. Social media marketing is an effective marketing strategy. 

Source: LinkedIn

Andheri is growing rapidly, and it’s an excellent place for students and professionals to get some of the greatest skilled-based training. These days, every firm wants to go online and use social media marketing, and they are hiring people who have good digital marketing skills.  There are hundreds of digital marketing institutes in Andheri, but a few have performed successfully and come highly recommended by pros.

Social media marketing courses will offer you a solid foundation in all of the fundamental disciplines of online marketing, but they will also help you develop several other personal assets that will help you achieve long-term professional success.

Here are the top social media marketing courses in Andheri has: 1. Digital Scholar

Digital Scholar is one of the most prestigious Digital Marketing Institutes in the country, offering a diverse selection of Digital Marketing courses to students from all walks of life. Digital Scholar is the place to go if you’re looking for social media marketing courses in Andheri, whether you’re a student or a businessperson.

EchoVME, a Chennai-based digital marketing agency founded by Sorav Jain, has a section called Digital Scholar. Sorav Jain is one of India’s most popular Instagram influencers, with over 230K followers.

Sorav Jain is a certified digital marketing consultant, speaker, author, and digital marketer by trade. He has also mentored and led over a million people in the marketing industry, many of whom have become experts in their fields.

The purpose of Digital Scholar is to give students an agency-style learning experience.  Every batch of students is divided into groups and is expected to use what they’ve learned in the agency.

The major purpose of Digital Scholar is to introduce students to a learning environment modeled after an agency. Each Digital Scholars Course batch has a maximum of 30 students, ensuring that the right combination of skills and knowledge is delivered. Each student’s needs are satisfied throughout the learning process.

Everyone, regardless of their location, can enroll in Digital Scholar’s online classes. Each topic is led by an expert in the online course, which is given as a live session. These educators are industry specialists who have developed their expertise in their respective industries. Aside from the regular meetings, there are special doubt-clearing sessions at the end of each module, where students can ask questions and get answers.

If you want to learn Digital Marketing from the Experts Trainer, then Digital Scholar’s online digital marketing course is the one-stop solution.

Course Syllabus

Social Media Management

Content Writing

Agency Management

Personal Branding

WordPress Management

Search Engine Optimization

Facebook & Instagram Ads

Search Engine Marketing

Sales Funnel


Email Marketing

LinkedIn Marketing

Orientation & Fundamentals of Marketing

International freelancing

Instagram Influencer Mastery

Course Highlights

Study Under the Guidance of Sorav Jain

24+ Certifications

Guaranteed Paid Internship

100% Placement Assistance

Live Case Studies

Industry Connect

Access to Freelance Marketplace

15+ Advanced Modules

Free Hosting for a Year

Ad Budget Allocation

Qualified Faculty Of Practitioners

Conducive Ambience

1-Year Access to Course Material

Updated Course

Course Faculty

Sorav Jain and Rishi Jain will be guiding the students throughout the course. They will be guiding along with their expert team.

Course Certificates

Google display ad certification

Google AdWord certification

Hubspot certification

Google Analytics certification

SEMrush certification

Digital Scholar certification

Google mobile certification

Course Duration and Fee

Three months with a fee of 41,500

Email ID: [email protected]

Phone No.: +91 93610 72918

2. Basecamp Digital

BaseCamp Digital was started with a single goal in mind. To make digital marketing training easier to understand without making it complicated. BaseCamp Digital, led by Pritesh Patel, a digital marketing expert with over 15 years of expertise in the field, wants to simplify digital marketing for professionals by using simple concepts and terminology.

The courses are designed to accommodate students with varying levels of experience. BaseCamp Digital has helped professionals get a stronger grip in the digital arena, from first-year students to CEOs.

Course Syllabus

What is social media?

Understanding the existing social media paradigms

How social media marketing is different from other forms of internet marketing?

Objectives of social media platforms

Facebook marketing

Instagram marketing

Youtube marketing

Pinterest marketing

Twitter marketing

Snapchat marketing

LinkedIn marketing


Course Highlights

Job assistance

Interactive session 

Practical training

Virtual sessions

Course Duration and Fee

To know about the fee structure and duration of the course, contact the institute.

Email id: [email protected]

Phone no.:+91 93243 67127

Address: 508 Metro Avenue, Next to WEH Metro Station, Andheri – East, Mumbai – 400099.

3. MCTA 

You do not have to be experts in the field or have prior knowledge. The course will take you through all the basics, and anyone interested in social media marketing can join the course. 

Course Syllabus

Basics of Social Media Marketing

Content Creation

Account Set-Up & Usage tips

Facebook, Twitter, LinkedIn & YouTube Advertising

Social Media Automation

Online Reputation Management (ORM)

Course Highlights

Job assistance

Practical training


Certificate after completion 

Course Duration and Fee

The course consists of 18 hours of intensive classroom training. For fee, details contact the institute. 

Email id: [email protected]

Phone no.: 8448440810 / 9807899899

Address: A1-301, Vertex Vikas Building, Next to Metro Station Gate Exit # 4, Court Lane Above A to Z Digital Prints, Opposite Railway Station, Andheri East, Mumbai, Maharashtra 400069

4. LIPS India

LIPS India is an educational project founded by a group of qualified IIT, IIM, and industry specialists. This program strives to close the gap between today’s educational system and the rapidly changing business landscape. There are three LIPS India locations in Pune, three in Mumbai, and one in Bangalore. The size of the batch will be 15-18 students so that the trainers can impart their knowledge and give equal attention to all students. 

Course Syllabus


Page Creation; Page Settings.

Business Manager; Adwords manager; Campaign-Goals.

Targeting options- demographics, work title- education; Audience creation- remarketing-email list; Lead gen campaign usings power editor; Ad copy and formats.


Hashtags; Handle.

Tweetdeck-trend tracking, competitor tracking, keyword analysis; Twitter Card; Open Graph.  


Channel; Video manager; Youtube SEO.

Annotations; Cards; Playlist creation;  tags,  


Company Page; Showcase Page; Paid campaign promotion.  

Social media analysis and monitoring

Hootsuite; Social mention; Sentiment analysis.

Trends; More Tools.

Live streaming

Google Business Page

Course Highlights

Experts teaching

Learn from google partners

Practical training

Live projects

Course Duration and Fee

To know about the fee and duration of the course, contact the institute with the information given below. 

Phone no.: +91-8424041117, +91-9833202320

Address: 604, Pearl Plaza (Sixth Floor), Opposite Andheri West Station, Next to New McDonald’s. Andheri West, Mumbai 400058

5. Operating Media

Operating media is another institute that offers top social media marketing courses in Andheri has. The training modules are created by industry experts, and the course is also taught by professionals who have experience in the field. They instruct the students with the latest techniques in the marketing world. To date, they have trained 7500 professionals and have successfully completed 1200 batches. Their students are placed in companies such as Flipkart, HCL, and IndiGo.

Course Syllabus

Introduction to social media

Features of social media

Organic and inorganic growth of your brand

Social media and traditional marketing

Platforms of social media

Design your creativity with DIY apps

List of DIY apps






Course Highlights

Job assistance

Practical training

Small batches

Flexible timings


Lifetime support

Course Duration and Fee

The fee for the course is 8,000 with 15 hours of training. Contact the institute to know more about the duration and fee. 

Phone no.:  +91 9326474007

Address: B-1, Shruti Sagar, Old Police Lane, Opposite Bus Depot, Andheri (E), Mumbai – 400069

6. North Storm Academy

North Storm Academy is an institute in Andheri that provides high-quality digital marketing courses to students and professionals in Mumbai, India, and the United Arab Emirates. The major goal is to prepare students for the future by assisting them in discovering their hidden potential while on a smooth digital journey with a reputable institute. 62000+ students have been trained over the years, and many corporate trainings have been held, but most importantly, students have inculcated the most crucial skill – the digital skill. It provides hands-on training to all students and runs one of the best digital marketing courses in Mumbai in the country.

Course Syllabus

Fundamentals of digital marketing

Advance social media marketing

Paid media- social media

Content marketing



Email  marketing

Affiliate marketing

Influencer marketing

Social media planning

Course Highlights

Online classes

Live projects and work with clients

Lifetime access to course materials

100% job assistance


Course Duration and Fee

The course is for three months. To know about the fee structure, contact the institute.

Email id: [email protected]

Phone no.:  +91-9076631638 / 9892414313

Address: North Storm HQ, 8th Floor, Dev Plaza, Opp. Shoppers Stop, Same building as Vijay Sales, Andheri West, Mumbai – 400056

7. Digital Trainee

This institute that offers the best social media marketing courses in Andheri has was started in 2023, and the goal of Digital Trainee is to train and develop aspiring digital marketing professionals and create a true “Digital India.”

Digital marketing is the future, and they believe that individuals have a high possibility of making it big in this industry. Digital Trainee believes that students or individuals simply require a strong will to succeed and the necessary skills. Digital Trainee ensures to impart the skills aspect of the training and aim to sow the seeds of success in them.

Course Syllabus

What is social media?


Benefits of SMM

Social media stats

Why SMM?

Social media strategy 

Impact of social media on SEO






Course Highlights

Live projects

Job assistance

100% practical training

Course Duration and Fee

To know about the duration of the course and the fee structure, contact the institute with the details given below.

Phone no.:   09921500480

Address: 203-A Wing, Vertex Vikas, Above Mitra Hospital, Beside Andheri East Metro Station Exit, Andheri East, Mumbai, Maharashtra-400069

8. Digital Marketing Training Institute (SOFTPRO)

DMTI is a division of SOFTPRO, an IT training institute. It aims to train the students so that they are industry-ready. They offer in-class training and online training. They offer a wide range of courses in digital marketing that students can choose from. They have trained more than 6,723 people and have conducted more than 200 batches. 

Course Syllabus

Types of social media

Key terms to understand

How Social Media influences audience & Google.

Developing unique content.

Integrating social media to websites and blogs

How to choose the right social media?






Marketing on Slideshare

Google plus


Course Highlights

Live projects

Practical training


You can grow your business with this course

Course Duration and Fee

For this social media marketing course in Andheri has, contact the institute to know about the fee structure and duration as they have different offers going on right now. 

Email id: ​​[email protected]

Phone no.:  9619626991 / 022-26700893

Address: Pearl Plaza, 7th Floor, Office No.704, Just outside Andheri west station.

9. Freelancers Academy

Freelancers Academy is a well-known Digital Training Institute in Andheri. Anuvaa, the company’s own digital marketing agency, is useful to students. Companies can hire competent and talented students directly from the institute. Practicals are incorporated into all of the modules as part of their teaching style, which will aid in understanding how to put theoretical information into practice. Students will also have the opportunity to work with clients from various industries. They provide both classroom and online instruction.

Course Syllabus

Search Engine Optimization

Search Engine Marketing

Social Media Marketing

Display Advertising

Google Analytics

Email Marketing

Mobile Marketing

Online Reputation Management

WordPress Creation

Google Analytics

Google my business 

App Store Optimization

LinkedIn, Facebook, Instagram Marketing

Social Media Automation

Social media marketing tools

Course Highlights


Placement assistance

Industry experts teaching

In-depth teaching

Case studies 

Course Duration and Fee

The duration of the social media marketing courses in Andheri has to offer is two months Classroom Training and +four months of live online projects and internships. You can contact the institute to understand the fee structure and for a better understanding of the duration. 

Email Id: [email protected]

Phone no:  +91 93727 62170 / +91-9819607019/+91 2241270531

Address: Shop No 5 , Corporate Point, Makwana Rd, Gamdevi, Marol, Andheri East, Mumbai, Maharashtra 400059

10. Digital Vidya

It is the leading training institute in the world. They have touched more than 55 countries and have trained more than 38000 students. It aims to turn students into professionals and help them enter the industry without hesitation. They hold online classes. 

Course Syllabus

Why care about Social Media?

Demystifying Community Building on Facebook

Creating Facebook Marketing Strategy

Live Facebook Community Building & Facebook Advertising


 LinkedIn for B2B Lead Generation & Personal Branding

Discussion on other Social Media Channels

Measuring ROI of Social Media

Planning & Creating Multi-channel Social Media Strategy

These are the modules. Each module has sub-topics or subsections and points which the teachers will cover. 

Course Highlights

Research-based internships

Live sessions with instructors

Hand on projects

24×7 Trainers support 

Lifetime access to content such as videos and presentations.

Course Duration and Fee

The course is a  self-study and a one-month instructor-led online training course. For more information, contact the institute.

Phone No.: +91-80100-33033 or +91-11-47597475

Address: ​​5th Floor, Quest Coworks, Technopolis Knowledge Park, Nelco Compound, Andheri East, Mumbai, Maharashtra 400093.

These are the best social media marketing courses in Andheri has to offer. Social media might be one of the bigger marketing platforms. Still, the rise of social media, such as Facebook and Instagram, and the upcoming of other social media platforms, such as Instagram Stories, Snapchat, and Pinterest, has changed the way businesses approach social media marketing. Gone are the days where you could just post content once or twice a day and expect it to do well. Marketing on social media has become more complex. Join these social media marketing courses in Andheri has to offer and become an expert at social media. 


Social Media Marketing Online Training Course

Social Media Marketing Learning Path Use a strategic, data-driven approach to improve the effectiveness of your social media marketing activities How will this Learning Path help me and my business?

This structured e-learning activity will help you or your team use a more structured approach to managing and optimizing social media as a strategic communications technique. Examples and benchmarks are discussed from the main social networks including Facebook, Instagram, LinkedIn and Twitter.

What is a Learning Path?

Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.

We appreciate finding time for skills development is a challenge, and so Learning Paths enables training to be bite-sized, engaging and results orientated since they integrate with our templates to plan, manage and optimize your marketing.

Unlike many online e-learning courses, each module is self-contained, so you can rapidly/quickly access guidance to improve the effectiveness of the marketing activities you are working on right now. Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.

As you work through each topic, we recommend and explain the most relevant member resources, so you can download templates to plan, manage and optimize improvements to your website.

Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)

Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.

Development Objective

Members who successfully complete this Learning Path have the ability to manage and optimize the strategic implementation of social media platforms for marketing communications.

Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.

Learning Objectives

Identify the benefits of a more planned approach to social media marketing then design and implement a social media plan.

Review the effectiveness of your social media marketing against benchmarks and other organizations then identify improvements to how your social media marketing is managed.

Structure a social media strategy to improve customer lifecycle communications that translates into practical actions and improves your goals.

Review the requirements and features of tools for social listening and put in place a reputation management process to respond to complaints or customer service requests.

Identify how to improve your approach to optimizing the effectiveness of your social platforms, both organic and paid, by reviewing your company page to enhance its effectiveness and defining methods to increase follower engagement through optimizing content for each social channel.

Understand different types of insights you can present in a monthly social media report including the business contribution of social media using reports available in Google Analytics including comparing the follower growth and engagement for your company pages on different social networks

How is the Learning Path structured?

The Learning Path is separated into these topics and modules:

Topic 1 – Discover social media opportunities

A planned approach to social media marketing

Audit social media marketing activities

Learn the latest social media developments

Set social media goals

Topic 2 – Planning and governance of social media

Create a social media strategy

Social listening

Customer service and success

Influencer marketing

Topic 3 – Practical social media marketing

Optimize your organic TikTok marketing

Optimize your organic Instagram marketing

Optimize your organic Facebook marketing

Optimize your organic LinkedIn marketing

Using social media to support a marketing campaign

Using social media to amplify linkbait

Optimizing paid social media activity

Reporting on social media effectiveness

Roles who will find this Learning Path useful

Company owners and directors working for smaller businesses

Digital marketing managers, marketing executives or specialists responsible for social media marketing

Consultants or agency account managers

Case Study: Managing Social Media Marketing In The Real World

How Vision Express developed their social media marketing strategy

In this case study, we talk to Kate Webb, the Online Marketing Manager at Vision Express. Kate talks about how they have developed a strategy and manage social media marketing across the Vision Express teams. Thanks for sharing your experiences, Kate!

The response to the growing popularity of social media

How big an impact has the increase in popularity of social media with consumers had on Vision Express?

It’s had quite an impact in terms of time and resource, especially in the early days.

As a company we’re relatively new to social media, we’ve only been active for just over eighteen months. We spent a lot of time during the first 3-6 months listening, watching and learning what consumers were saying about our brand/looking for from our brand, in order to decide on how we should communicate, and where – which platforms.

During this time we have seen both our follower/fan numbers grow, but more importantly the engagement with our customers is increasing and we feel that our customers are really starting to converse with us as a brand.

Since being involved in social media, we have seen an increase in the number of customers who mention us directly, or seek us out, rather than simply mentioning our brand name in passing conversation. To us this is an important development in building our customer relationship.

At Vision Express our social media activities are based on engaging with our existing customer base, we want to improve on relationships, or continue offline relationships, with our customers, online. In the optical industry we have a long purchase cycle, on average our customers come back to us every 2 years, so it is a long period during which to maintain our social media relationships.

“We have found that for probably about 1-2%, of our customer base, social media is their main point of contact with us. The type of communication varies between the different social media platforms, for example we find that Twitter is more of a customer service tool, whilst Facebook is a fun and engaging platform, suitable for promotional outreach”.

There is still progress to be made, especially since social media grows and platforms are developed/changed, but we’re confident we’re on the right track to providing the same high level of service, that our customers get in our stores, online.

Social media strategy

What do you see as the key parts of a social media strategy that require management?

I find that too often businesses think that social media is just about posting messages about the company on Twitter or Facebook, or getting an agency in to handle everything for them. But the key to making social media work, for me, is to have a strong strategy behind it, and to manage that strategy.

For me the key areas of focus in this strategy should be:

Brand/Business persona: I feel it’s key to define a persona or personality for your business and to identify how you want to position your brand on social media, is the brand/business fun/funky, calm/serious, sensitive/nurturing or brash/loud? You need flexibility to evolve this over time as your relationship with customers grows.

Goals/Objectives: It is important to ensure that your social media objectives or goals are aligned with that of your organisation. What is it that you want to achieve via social media. For Vision Express, our 3 critical goals are to:

• Add value and service to our online customers, via informative dialogue, responsive customer service and feedback. This also works as a 2-way path, in that we then pass onto our store network all/any feedback we have received from our online customers.

• Engage with our online customers, and build relationships with them. In order to do this effectively, we are working towards a one customer view database, which will enable us to match social media activity to in-store activity by our customers, thus enabling us to provide a tailored approach in our conversations.

• Build brand awareness and consumer knowledge about our service offering. We want our customers to understand our company, and to recognise our values, ethics and personality, online & offline.

Which Platforms?: There are hundreds of social media platforms that we could all be involved in, so it’s key to identify which platforms support your business objectives, and which ones you are going to get involved with. Otherwise resources and communication will simply be spread too thinly.

Analytics/Results: Be this sentiment or engagement levels, reporting on results/analytics needs to be regular, managed and analysed in order to adapt future strategy.

Prioritising different opportunities from social

How should a company assess the relevance of different social media opportunities to prioritise their focus?

Having clear objectives and a clear strategy will help. Enabling you, on a case by case basis, to identify what social media opportunities work for which promotion/aspect of the business.

It’s important for any business/brand not to spread their actions/activities too thinly, identify where the majority of your customers are and focus on engaging well with your customers on a few platforms.

As well as identifying which platforms to be active on, it’s important to also understand to what extent you work with these platforms, does your business need/require interactive apps or games? Or is simple communication the key to your social media engagement.

If through doing these engagement activities we acquire customers, then great, but this isn’t our primary focus.

Tackling social media listening

Listen, listen and listen some more. Social media isn’t about who shouts the loudest, it’s about engaging in conversation with your customers/prospective customers and about keeping them informed.

There are some free tools which you can use at the very beginning, such as Tweetdeck or Hootsuite, but bear in mind these are often limited to either 1 platform, or to scheduling outreach messages only.

If you are really serious about social media, and I think companies need to be these days, you need to enlist a social media monitoring platform, which will enable you to listen to what consumers are saying about your brand across micromedia (Twitter/Facebook), blogs and forums.

You won’t be able to respond to all consumer mentions, due to forum rules, but you can at least listen and feed this back into the business, so you can modify activities, or continue doing popular ones!

Start small, don’t overstretch your resources, and be realistic about the amount of time/resource and money social media can take up.

A few key things to remember are once you start talking, you need to continue the commitment to maintain the conversations, and ensure you gain inter-company awareness, there is nothing worse than talking to a customer via Twitter, and then having them go into store to be presented with “We’re on Twitter? I didn’t know that”.

You will also need to get to know your customers, the ideal solution here is to integrate social media activities into your core customer database, so you have one customer view, but this can take time, money and resource. In the interim, the better social media monitoring tools these days are offering engagement platforms, which allow you to add notes and assign tasks, so you can build up a reasonable knowledge of your social media customers.

How to manage social media?

Where do you think the responsibilities for managing social media marketing in a company should lie? How is it managed at Vision Express?

By spending our first 3 to 6 months listening to what our customers were saying about our brand/looking for from our brand, we managed to identify that our social media activities needed to be part of the whole business, not just an ‘add-on’ to our marketing activities.

It is important that social media activities have management ‘buy-in’ in any business. It needs to be integrated into core business activities if it is going to work properly.

To integrate these activities into different departments correctly requires management support, the management structure need to understand why/how/who social media impacts on and affects both internally and within our customer base.

As a result, so far, we’ve integrated social media into a couple of key departments within the business, with the Online Marketing team as social media ‘owners’, in that we will identify the next strategic steps, bring in agency support, provide understanding of new developments and report on analytics and progress.

To have social media as purely a marketing tool/activity, will restrict a business in providing the right level of customer care, and will lead to sporadic/untimely and unfocused outreach.

Talking: A Strategic Social Media Management Framework

Frameworks for managing social media marketing

When I first read Groundswell by Forrester, I really liked their social media management acronym POST. It gave you a simple framework to digest their approach to social, don’t just jump to the technology, look at your People, Objectives, then develop your Strategy and finally implement the Technology.

This inspired me to create my own acronym TALKING, a social media management framework to help shape and champion social media plans. I’ve used it with many different types of business since and it seems to give rise to good discussions around the main social media strategy and management issues.

7 elements of the TALKING framework to manage your social media marketing

1. Tribes

Define and build your segments and personas.

Linking to Seth Godins reference to people being part of tribes of like-minded people who are connected and share goals and interested – in this context I am talking about your segments and persons. It is the first step before you dive right into your strategy is to create your persona for your ideal customers.  Find the hooks, the pain points, the problems that they will have and think about how your product or service is going to solve that problem for them.

 2. Activities

Understand their social activities and footprints.

Once you have identified your personas you will have a better understanding of what they are doing online.

Do your target audience maintain a profile on networking sites like LinkedIn or Facebook (joiners), do they read blogs or watch videos (spectators), or post reviews (critics) are they creating content (creators), do they bother with social media at all?

3. Listening

Taking the time to understand the conversation landscape.

When you know where your tribes hang out, and you have a confident indication about which social media channels they are using, you need to start listening. If you jump right in and start talking at people with no thought to what content will hook or engage them, you are simply shouting at people who will ignore you and won’t be afraid to publicly tell you that you have missed the mark.

This is the time you want to find groups and see what the hot topics they are talking about. Do your homework; find out who are the influencers that you need to engage with. Don’t forget to listen to what your competition is saying on their channels. 

A tip at this stage is to use Google Trends to map out the hooks and pain points you identified in your personas and listening activity and map out a calendar or topics for your social media conversations.

If you have social monitoring tools (free or paid) set that up now and monitor the conversations based on your target keywords, brand names, and the issues/ paid points your target audience are interested in.

4. KPIs

Key Performance Indicators: measuring your efforts.

Social media can have a bad reputation about being fluffy and not a value driver for a business, but it can and should be measured.

You must demonstrate to the board that your efforts will make a difference to the bottom line, and the only way you can do that is to measure with metrics. Not sure what metrics to use? Don’t be fooled by vanity metrics, check out 19 social media metrics that really matter, according to Hootsuite.

5. Investment

Identify resources, technology and time to implement.

You have an idea what social media platform your target audience live, what they talk about, who sways influence, how you are going to measure it. Now you need to identify what your company needs to invest it to make it happen. Social media platforms may be ‘free’ to set up but many companies fail in their social media strategy by underestimating the resource’s needed overall.

Do you have a dedicated person who is going to monitor and reply to your tweets, who is going to write you blog posts? What is the process if someone posts something bad? What would your social media policy be?  Do members of the team need additional training and development? Will you outsource some campaigns to agencies?

6. Network

Discover and engage with influencers

Influencers…..they will be the ones who with one bad status update will convince a percentage of people in your target audience never to use you, and don’t just base it on number of followers, companies have been knocked down a peg or two by people with a few hundred followers.

7. Goals

Set SMART goals for your business

Your social media management framework should provide you with information to link back to company goals- are you doing this for awareness, sales, loyalty, retention?

Google Analytics provides a number of reports to help you analyse how much your social media efforts are impacting your goals and bottom line.

Found within the Acquisition/ Social section of the site, there are a good couple of reports to help you report and gain insights on:

Network referrals: how much traffic was sent to your site

Data Hub Activity: shows you the posts that took place whilst sharing content, great for understating trends.

Landing Pages: lets you the top landing pages from your social referrals.

Trackbacks: get data on what sources are providing you with traffic, great for finding potential influencers for your brand to work with.

Conversions: critical for your ROI reporting- how many goals were completed or assisted by social activity and can drill down by platform.

Plugins Users Flow: most websites now have social sharing plugins, this report will help you understand how people are interacting with your content for example some social sharing buttons may be working better than others, or content types e.g blogs may get more shares on Linkedin than Twitter.

I hope you find the TALKING social media management framework useful. For more on social media marketing management see our Social Media Marketing Learning Path for modules ranging from strategic planning to trends and tactics.

Also, don’t forget about our RACE Framework for omnichannel strategy and planning.

Core Module

Structure a plan using Smart Insights’ RACE

Part of the Digital marketing strategy and planning Toolkit

Learn how to structure a comprehensive omnichannel marketing plan, using Smart Insights’ RACE

Learn More

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