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Present with confidence and clarity, no matter your audience

Our role as marketers working across disciplines, departments and media means that we’re often required to present our plans to a range of different stakeholders. On most occasions, these may be simple status updates and email correspondence with direct colleagues or line managers.

However, there are also times when we may need to present to senior managers and leaders in order to obtain buy-in or support for a concept or big idea.

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Whilst it’s important to acknowledge that every senior stakeholder is different, there are some common characteristics to bear in mind:

Highly-focused – their attention will be concentrated on a specific number of objectives and projects.

Action-orientated – they’ll often have a clear ‘bias for action’, prioritizing the tasks and actions that are likely to drive the most effective results.

Time-poor – they may be very time-poor, running from one meeting to another and juggling multiple requests at a time.

It’s important to consider the above as you’ll notice that your presentation and communication style will need to be tailored accordingly based on your audience. Whenever you present, it’s likely you will need to speak to different stakeholders with varying needs for detail:

Senior stakeholders are unlikely to have the same amount of time, attention and awareness as direct colleagues and line managers and are, therefore, an audience worth thinking about carefully before starting any interaction.

Within this post I’m going to cover three broad areas to help you present ideas in the most effective way:

Set the agenda/ clarify objectives

Write a logical storyline

Deliver the presentation

1. Set the agenda/clarify objectives

Before you start building your presentation you need to be crystal clear very early on about your overarching objective. This will help set the context and narrative for everything that follows.

Remember: The objective of the communication is different from the subject:

The more passive, subject-orientated approach is often what’s communicated whereas a more direct, interactive approach is required to set the right expectations for the meeting.

Stop and think critically about the meeting objective and make it clear at all stages:

Before you develop presentation content

On the meeting notice

At the meeting itself

Most presentations are designed to drive some type of change so decide up front the route you’re looking to take:

All three routes are appropriate for developing presentations – there will be times when you require decision or action. Sometimes you will be looking to provide some critical information or update. Once you’re clear on the objective, however, the next step is to develop a strong, logical narrative.

2. Write a logical storyline

The decisions you make around the story you develop will be crucial for gaining the attention you need to meet your objective. Keep three things in mind when you build your storyline:

Put your audience front and centre

Study who they are and what topic/style appeals to them

Anticipate questions, objections, etc.

Make it easy for the audience to follow your storyline

Background (situation, complication), key question(s), answer

Answer order: reveal-first or reveal-last

Create 1-minute, 5-minute and 30-minute versions

Plan ample time to build and adjust your story

Draft your storyline early on in the project

Vet the storyline and findings with key stakeholders

 Consider how you will tailor your presentation to your audience’s expectations and needs:

Once you have established a clear picture of your audience, consider the way you will structure the flow of your presentation. There are typically two main approaches:

Answer first

Develop a hypothesis (a probable “answer”) from an early fact base and business judgment

Then test the hypothesis with facts and analysis

Diagnostic first

First, collect facts

Then infer the answer

There are pros and cons for both approaches:

There are six key steps to creating an ‘answer-first’ structure:

1. Situation

Describe the background to the problem.

2. Complications/ constraints

Define the major problems and constraints facing the analysis. What has changed?

3. Critical question

Formulate the primary question to be addressed by the analysis.

4. Hypothesis/ answer

Answer the question to resolve the complications.  Each hypothesis should be supported by a “logic tree”.

5. Primary assertions

Key assertions, which prove the hypothesis, should be mutually exclusive and collectively exhaustive. Each is supported by second level facts which verify the assertion.

6. Secondary assertions

Facts should verify the primary assertions and be explicit enough to translate into an effective presentation.

The hypothesis/answer is the cornerstone of the answer first ‘logic tree:

By using an ‘answer-first’ approach you can arrange your presentation in a clear, logical structure that builds out from an initial answer/ hypothesis. For example, imagine the following scenario:

An inductive, bottom-up ‘diagnostic-first’ approach may look something like the following:

Whilst this approach has many merits, it ultimately has no hierarchy of questions/issues and it’s difficult to prioritize analysis.

On the other hand, a deductive, top-down ‘answer-first’ approach enables you to effectively support a central hypothesis with a series of supporting assertions:

The primary and secondary assertions help justify the direction you’re proposing and adds additional credibility to your argument.

3. Deliver the presentation

The third and final stage is the delivery. After all the practice and prep this stage is crucial for landing the right messages in the right way. There are a few key points to keep in mind:

Practice your ‘movie pitch’

As referenced earlier on in the post, there is often a range of different stakeholders with varying needs for detail so be prepared to state your message at three different levels:

It’s sometimes useful to consider how movies are pitched to studio executives. They start with a top-line synopsis to grab attention before following up with more detail.

Set the context

Depending on what has or hasn’t been communicated in the past, it’s unlikely your audience will automatically remember what you told them last time. Depending on who’s in the room outline set the appropriate level of context:

What happened last time you met

What’s changed

Your objective for today

Remember: Your project isn’t always as important to them as it is to you so cover only the necessary details as headlines.

Choose your words wisely

Your choice of words can have a big impact on the message you want to deliver. Always be mindful of your audience and consider what will resonate most effectively. Some useful tips include:

Avoid jargon and acronyms unless they are universally understood.

Think about both how you speak and what you say.

Use ‘directive’ language and ‘active’ speech:


Presenting to different stakeholders, especially senior managers and leaders, is a great opportunity to align actions, sell in a concept or achieve buy-in for a big idea. Senior management are often very busy and time-poor so spend time early on in the process crafting a message that will resonate with your intended audience.

In summary, remember the following three steps:

Set the agenda

Write a logical storyline

Deliver effective and persuasive presentations

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Finding The Percent Of Total In Power Bi

In this article, we will review how to find the percent of the total calculation in Power BI.

Although you might have already learned this from the other modules, reviewing it would be beneficial for its common usage in various scenarios.

To show you a simple example, we will create a measure for Total Sales.

To create this measure, I will use the SUM function and then put in the Total Revenue column.

Then, I will drag Total Sales into the canvas and make an association with the Product Name dimension.

Then, we need to figure out the percent of sales of all the products under the Product Name column through the total.

To do this, we need to divide every single number in Total Sales by the total. The only way to achieve this is to change the context of the calculation so that the Product Name column would be ignored.

We will create a new measure called Every Sales, reference the Total Sales inside CALCULATE, and then use the ALL function with the Product Name column since it can remove filters from the dimension.

After dragging in the measure, you can see that every single row has the same result.

To get the percent of total, we will create a new measure called % of Total which uses the DIVIDE function to divide Total Sales by Every Sale, and then put in a zero as the optional alternate result.

We can now drag in our new measure and change the format to show percentages.

These two measures would not be necessary so we can remove them.

After removing those two intermediary calculations, this is how the table would finally appear.

To better visualize the percent of total table, we can select the stacked bar chart under Visualizations and then sort the results into a descending order.

Getting the percent of the total was very simple since all we had to do is to put in the correct dimensions then use the ALL function to remove the filters for that calculation.

In this section, we will discuss the context considerations surrounding percent of total in Power BI.

A lot of the results that you get from percent of total calculations heavily depend on the context where you place your formula.

For example, the context in this particular example is Product 7.

All of these percent of total results add up to 100% since we have removed the filters for Product Name inside the formula of Every Sale.

Because of this, we are able to do that intermediary calculation with DIVIDE wherein the sum of the total was used as the denominator.

However, the percent of total formula can return a different result depending on which context you put it into.

For example, I will copy and paste the table and then use Customer Names as the context for the calculation.

As a result, the percent of total in every row displays 100%.

This is because the % of Total measure does not work in this context since we need to remove the filters first.

However, if we put in the other dimensions, the Every Sales measure would not work since only the filter in Product Name is being removed in our formula.

To show you an example, the Every Sales measure here is still returning the values from the Total Sales of the customers.

If we want to get the percent of total per customer, we need to make changes in the Every Sales measure or change the table using a slicer.

By selecting a customer through a slicer, the table of results will now work since the percent of the total is now being filtered by a particular customer.

Instead of selecting one customer at a time, you can also change the slicer settings so that selecting multiple customers would also be possible.

Selecting multiple customers will still yield correct results since the Product Name context is properly used.

Simply changing the context or using slicers would enable you to efficiently retrieve desired results in various situations.

That is how you get the percent of total in Power BI and how using different contexts affect your calculations.

Understanding how context works is very important since you can get drastically different results by changing it as shown in our examples.

All the best,


How Can The Power Of Iot Enhance Telehealth Services?

IoT, or the Internet of Things, could make Telehealth even better. People are choosing to see their doctors online more and more. In the past few years, Telehealth, or providing health care services from a distance, has grown by leaps and bounds. Before the COVID-19 pandemic, less than 1% of all healthcare in the U.S. was done through Telehealth. Now, more than 70% of doctors say they are more likely to use it, and 75% say it helps them give better care. With the help of Telehealth, doctors and nurses can take care of a larger number of patients without being there in person. If IoT devices were used to provide this kind of virtual care, it could have even more benefits. Using IoT devices to give this virtual help could increase its benefits even more.

Benefits of Telehealth Services

We can already see how technology is changing healthcare by making it less reliant on humans (and therefore less prone to mistakes made by humans) and more focused on the patient. The main benefits of the Internet of Things for healthcare organizations are as follows −

Less Cost − By using IoT technologies and connected medical devices, costs will go down because doctors and nurses can keep an eye on their patients in real-time using.

Better patient experience − An improved patient experience is achieved when patients are linked to the healthcare system through the Internet of Things.

Decreasing wastages − Using the Internet of Things (IoT) for data gathering and process automation decreases errors, waste (such as unneeded tests and costly imaging), and system expenses (especially the ones related to the human factor).

Improved Treatment Outcomes − Healthcare solutions that use big data and are connected through cloud computing can give carers real-time data that they can use to make smart decisions and give treatments that are backed by evidence.

How does IoT help in Telehealth?

Those who live in remote areas, who are underserved, or who are unable to leave their homes due to illness. Especially, disabilities can benefit greatly from the convenience of telemedicine. It also facilitates access to subspecialty care, such as neurology, for those in need. Better access to tools and health data outside of traditional office visits can also boost care quality outside of medical facilities.

Patient monitor − One of the most important ways IoT can improve telehealth services is by letting doctors watch patients from afar. This gives doctors a better idea of a patient’s health without having to see them in person. This real-time remote monitoring could make it much easier for people to get health care. Providers can get information about their patients through a dashboard or clinical decision support system that puts all the information in one place and lets them see the status of their patients in almost real-time.

Planning for best security − Keeping patient identities and health information safe and secure is a real challenge for people in charge of health care. IoT uses both phone lines and internet connections to work, so it’s important for users to have safe connections. Both types of information are very sensitive, so security is very important while they are being stored and sent.

Reminders about Medications − On a less important note, IoT could remind people when they need to take their medicine. Some sensors could even tell if someone missed a dose and tell their primary care providers about it. Medical wearables could help patients remember when to take their medicines, so they don’t have to. They could tell people when to take a certain medicine and how much of it to take.

Infrastructure − For example, power points, cable access points, permission for device cabling, no connectivity barriers, and the right amount of space for installation should all be checked out ahead of time to prevent any more problems. Even though IoT doesn’t need complicated infrastructure to work, you should make sure there aren’t any problems at the last minute. You may also need a team of people who know about networking and can help you with everything from setting up devices to managing them.

How Powerful IoT and Telehealth Can Be?

It makes sense to use IoT in Telehealth. This technology is great for enabling and growing telemedicine services because it lets people connect from far away and collects data. Combining it with IoT devices will help it grow even more and start a new era of easy access to health care.


IoT might not only cut down on the number of people who need to go to the hospital, but it also lets doctors and nurses give effective care to patients both at home and in the hospital. It has a lot of potential for health care, especially Telehealth.

Arria Nlg: Connecting The Data World With The Power Of Language

Arria NLG has a unique approach towards the deployment of NLG. As there are so many markets and use cases where NLG can and will offer a huge value-addition, Arria NLG’s software design allows its customers to decide on where to implement NLG to meet their goals and challenges. The company’s “Studio” solution which can be deployed as a SaaS and on-premise solution has been designed for users within an organization to write and deploy their own narratives. Studio is supported by their SDK and also with the Microservices available on their NLG marketplace store. Arria also has a professional services division to help clients with their implementation.

The Foundation of Arria NLG

Arria NLG was set up to enable the use of NLG and was inspired by the history of the founders of the University of Aberdeen and their dedication to language. Arria’s mission is to democratize NLG technology making it easily available to everyone, everywhere. Arria’s journey dates back to 1495 when the University of Aberdeen was founded with a focus on language and the pursuit of truth in the service of others. Bishop Elphinstone believed in the Power of Language as we do today. His beliefs are what led to the creation of Natural Language Generation technology.

It was not until 2009 that the University identified the global potential of the breakthrough of their NLG software technologies and finally in 2013 commercialized the technology as we know it today, Arria NLG. The company brings the power of language to data, big data technology,and AI. At Arria, they are not just building a global commercial enterprise, but a scientific legacy.

About the Team

Stuart Petersen is the Chief Strategy Officer at Arria. The company is led by Co-Founder, Chair and CEO, Sharon Daniels as well as two leading experts in NLG technology, Chief Scientists and co-founders, Dr. Ehud Reiter and Dr. Yaji Sripada. Sharon has decades of experience in developing and implementing technology within global enterprises. Her background in business strategy, technology, and how to implement new transformative technical capabilities within complex commercial settings allows Arria NLG to meet and exceed its growth targets. Sharon is recognized globally as an industry leader. Notably, Sharon was also co-founder of Diligent Corporation which was acquired in May 2023 for US$624 million

Strong Leadership Position with Global Recognition

Arria’s patent portfolio protects its proprietary articulative analytic techniques and NLG Technologies. With these 13 core NLG patents (and many more pending), Arria maintains its commanding position in the NLG marketplace. This patent achievement allows Arria to maintain sole ownership of its core differentiators with the strength and scalability of pure computational linguistics. In addition, the technology suite ensures everyone has an NLG solution to fit their specific skill sets and needs (STUDIO, SDK and Microservices).

In 2023, Arria won the Best Innovation in NLP category at the Alconics awards, the world’s only independently-judged awards celebrating Artificial Intelligence for Business, which were announced at the AI Summit in London.

Also, in 2023, one of Arria’s customers, Urbs media in conjunction with the Press Association, received a 706k EURO grant from Google to fund its local news automation service (which is powered by Arria’s STUDIO technology). This is one of the largest grant allocated from Google’s Digital News Initiative (DNI) to date, which is focused on stimulating and supporting innovation in digital journalism across Europe.

Customer-Centric Solutions

Arria NLG offers a unique approach of providing solutions and services that directly give a user the power to cleanly and consistently capture and deploy human expertise and insight directly from the heart of the data, all in real-time. The company believes that the technology will really push big data even further into the mainstream.

Arria NLG does not know all the use cases where NLG can be deployed because when we look at everyday life, we can see so many areas and use cases where NLG can be deployed for the immense benefit to both people and business.

Challenges Executed by Arria NLG

Arria NLG’s story has been the traditional technology company in a technology paradigm that has been in its infancy, irrespective of how good that technology is and is now moving into the core adoption phase. Even though NLG has been around for some time now, the growth of big data and NLP (Natural Language Processing) has been the enabler for NLG to become embraced by businesses at scale. Arria feels that we are now at that adoption and growth phase of NLG.

NLG is an area where there are so many potential use cases within different industries such that a company can get lost in trying to meet all the requests coming in from these areas. Successful companies analyze, focus and execute on where there is the coalescence of repeatable opportunities with a large potential market audience and the application being able to meet those needs. At Arria, the company has striven to focus on where they believe the best markets and use cases are and stay focused on them.

Insights into the Future

The company foresee a huge adoption of NLG across many markets and use cases and the ones that we had not even thought were possible. NLG is being co-mingled with NLP to drive what is now being called “Augmented Analytics”. As Arria is providing “Studio” solution to their clients so that they have the ability themselves to build NLG into the core fabric of their business, the company truly believes that we have only started to scratch the importance of NLG and Arria is perfectly positioned to become the pervasive solution to one of the most pervasive technologies for many years to come.

Are You More Excited For House Of The Dragon Or The Rings Of Power?


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Amazon Prime Video

Amazon Prime Video offers access to thousands of movies and TV shows to stream. That includes great original shows and movies like The Boys and The Tomorrow War. You can also sign up for other premium services within Amazon Prime Video.

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A golden age of TV fantasy?


First off, let’s acknowledge that this is a truly wild time to be a fan of TV fantasy. When Game of Thrones premiered on HBO in 2011, it felt like a total game changer. Fantasy shows had existed before that, of course. Xena was a 90s mainstay. And there was Merlin in 2008. Starz even launched its own prestige fantasy drama ahead of Game of Thrones the same year with Camelot. There are plenty of other examples. But Thrones was event viewing. The Lord of the Rings and Harry Potter series had proven the potential of big-budget fantasy on the big screen, and Game of Thrones made a similar case for the genre on TV.

Since then, there’s been an explosion of prestige fantasy TV.

Strong legacies or excess baggage?


The Lord of the Rings and Game of Thrones are probably two of the first titles to come to most people’s minds when you mention fantasy. Along with titles like Harry Potter and The Chronicles of Narnia, they’re genre-defining behemoths.

That means there’s a built-in fanbase. Presumably, these shows will both do quite well. It also means there’s a lot to live up to.

See also: The best original streaming shows on every platform

The Lord of the Rings was a global phenomenon. The third film in the trilogy won Best Picture at the Oscars, and it is tied with Titanic and Ben-Hur for taking home the most Oscars overall in the Awards’ history, with 11 wins.

These two shows have a lot to live up to.

Game of Thrones was similarly impactful. HBO reported that with an average viewership of 18.6 million in 2014, the series surpassed the premium cable network’s own The Sopranos, a cornerstone of the prestige TV era. By its final season, that number would go up to 32.8 million.

There’s also reason to fear, though.

Check out: The best shows on HBO Max

Similarly, The Lord of the Rings lost at least a bit of pop cultural cache when The Hobbit prequel trilogy failed to achieve the kind of success that its predecessors had enjoyed.

Have recent flops dampened viewer excitement?

So, while both Game of Thrones and The Lord of the Rings have impressive legacies and existing fandoms, viewers are coming in with some potentially lowered expectations — or they’re potentially opting out altogether.

House of the Dragon vs The Lord of the Rings: The Rings of Power

So, what do you think? Are you excited about either or both of these new fantasy streaming shows? We’re dying to know what the hunger for these new titles is. 

Comparison Of Various Power Plants

A power plant converts one form of energy (for example, hydro, thermal, nuclear, etc.) to electrical energy. We can broadly classify the power plants as follows −

Thermal Power Plant

Hydroelectric Power Plant

Nuclear Power Plant

Diesel Power Plant

In addition, there can be other types of power plants such as Solar Power Plant and Wind Power Plant, but these type of power plants are so far insignificant in terms of capacity and utilization.

In this article, we will compare and contrast the different attributes of thermal, hydroelectric, nuclear, and diesel power plants

Thermal Power Plant

A Thermal Power Plant is a generating station which converts heat energy of coal combustion into electrical energy.

Site – Thermal power plants are located at a place where large amount of water and coal is available.

Source of Energy – Coal is used as the main source of energy, which has limited reserves in the nature.

Initial Cost – Initial cost is low.

Running Cost – Higher than that of the hydroelectric and nuclear power plants because it requires a large amount of coal.

Cleanliness – Less clean as smoke and fumes are produced.

Fuel Transportation Cost – Fuel transportation cost is maximum because large amount of coal is transported to the plant.

Hydroelectric Power Plant

A Hydroelectric Power Plant is a generating station which converts the potential energy of water at high level into electrical energy.

Site – Hydroelectric power plants are located in hilly areas, where a large reservoir can be obtained by constructing a dam.

Source of Energy – Water is the main source of energy which depends upon the rainfall.

Initial Cost – Initial cost is very high because it requires construction of dam and excavation work.

Running Cost – Lowest because no fuel is required.

Cleanliness – Most clean; it does not create any pollution.

Fuel Transportation Cost – Not applicable.

Nuclear Power Plant

A Nuclear Power Plant is a generating station which converts nuclear energy of radioactive substance into electrical energy.

Site – Nuclear power plants are located quite away from the populated areas to avoid radioactive pollution.

Source of Energy – Radioactive materials are the main source of energy and these are available in sufficient quantity because a small amount of nuclear material can produce huge power.

Initial Cost – Initial cost is highest since it requires a huge investment on building a nuclear reactor.

Running Cost – Lower than other power plants (except hydroelectric power plant) because a small amount of nuclear fuel can produce huge power.

Cleanliness – Less clean than hydroelectric and diesel power plants.

Fuel Transportation Cost – Minimum because small amount of nuclear fuel is required.

Diesel Power Plant

A Diesel Power Plant is a power station which converts chemical energy of diesel into electrical energy.

Site – Diesel power plants can be located at any place because they require less space and small quantity of water for the generation of power.

Source of Energy – Diesel oil is the main source of energy which has limited reserves.

Initial Cost – Initial cost is lowest as compared to all other power plants.

Running Cost – Highest among all plants due to high price of diesel.

Cleanliness – More clean than steam and nuclear power plants.

Fuel Transportation Cost – Higher than hydroelectric and nuclear power plants.

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