Trending February 2024 # The 2023 Lotus Evora Gt Has One Big Advantage Over The Evija Hypercar # Suggested March 2024 # Top 9 Popular

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That, of course, is because the Evija – the first of a new breed of Lotus, embracing electrification along with an altogether avant-garde design language – is a heady $2.15 million. In contrast, the 2023 Evora GT may not be quite as cutting-edge, but its $96,950 retail price seems positively affordable.

You’re still getting a lot of Lotus for your money, mind. The 2023 Evora GT replaces the Evora Sport 410 and Evora 400, and is the fastest and most powerful road-going Lotus for North America. It’ll do 188 mph, with 0-60 mph arriving in a mere 3.8 seconds.

To achieve that, it taps a supercharged 3.5-liter 6-cylinder engine. That’s good for 416 horsepower at 7,000 rpm, and 317 lb-ft of torque from 3,500 rpm. That’s assuming you’re rowing the cogs yourself, with Lotus’ esteemed six-speed manual gearbox. An automatic version of the Evora GT switches the stick shift out for lightweight aluminum paddles and keeps the 0-60 mph time, though overall torque drops to 332 lb-ft.

At its core, the 2023 Evora GT follows Lotus’ own automotive obsession of reducing weight to maximize performance. Check off all the lightweighting options – including a $10,000 Carbon Pack which swaps the food, tailgate, rear bumper, front access panel, and rear diffuser surround for the lighter material – together with ultra-trim wheels, and the coupe tips the scales at a mere 3,104 pounds. That’s 71 pounds less than the Evora 400 it replaces.

Weight is down, and so is downforce. Better airflow management above and below the car – including a new front lip, front wheel arch air louvers, and carbon fiber ducting behind each rear wheel – work with a new rear diffuser, for better downforce at both ends. There’s less drag along the sides, too, with the addition of curves to the lower A-panels. Overall, Lotus says, downforce has doubled compared to that of the Evora 400.

As for the wheels, 19-inchers are on the front and 20-inchers on the back. One inch wider rear wheels are available. Either way, you get AP Racing four-piston calipers both front and rear, with lightweight 2-piece cross-drilled and ventilated brake discs. Michelin Pilot Sport Cup 2 rubber is paired with Eibach ultra-light, low-sideload springs and Bilstein sports dampers as standard.

Inside, there’s black Alcantara on the dashboard, door panels, transmission tunnel, and center console. Leather is a $4,500 option. A magnesium steering wheel gets leather and Alcantara trim, while the instrumentation cover and Sparco race seat-backs are carbon fiber. A 7-inch infotainment touchscreen offers navigation, Apple CarPlay, and Android Auto as standard.

The dashboard is also where you’ll find the four ESP mode settings. Drive, Sport, Race, and Off offer a variety of engine and other tuning modes, including more throttle response and more traction slip in the Sport and Race modes.

While this isn’t some futuristic hybrid, it’s an example of why Lotus remains a fond favorite among keen drivers. Focus, engineering obsession, and the judicious application of technology only where it’s most valuable remain hallmarks of Lotus, and the 2023 Evora GT is no different. It’s available to order now, in both two-seat and 2+2 layouts.

[Updated to reflect that the Evija is all-electric not a hybrid]

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Ces 2023: All The Announcements In One Place

All the CES 2023 announcements so far

Lenovo

Lenovo always reveals a ton of new and upcoming products at CES, and 2023 was no exception. That included some new PC laptops, including some new high-end notebooks made for the growing hardcore gaming audience that also have  NVIDIA’s new GeForce RTX 20 Series discrete graphics for laptops. It also revealed a couple of nice gaming PC monitors, including a huge 43.4 inch screen.

The company also introduced the Lenovo Smart Clock, a small smart speaker with a 4-inch display that can also serve as your bedside alarm clock. You will use voice commands for the most part with this clock, powered by Google Assistant, which it comes out this spring for $79.99, which also makes it the cheapest Google Assistant smart display-based speaker you can get.

Lenovo also announced new Yoga PC products, including an all-in-one PC with a big 27-inch screen that’s made for digital artists. Finally, it announced two Smart Tab Android tablets that come with their own charging dock that doubles as a smart speaker as well. Both are due for release in March.

Sony

Sony had a strange CES 2023, eschewing its usual flurry of announcements for something of a victory lap.

The Japanese giant talked up the success of its audio division, its hit feature film Spider-Man: Into the Spider-Verse, and boasted to the world that it has now sold more than 91.6 million PS4 consoles worldwide.

Of course, there wasn’t any mention of Sony’s flagging smartphone division. In fact, the Xperia brand was entirely absent from the show for the first time in years. We did get a surprise appearance from singer/rapper Pharrell, so there’s that.

As for what products were announced, Sony revealed its first 8K TV sets, some new 4K TVs, and a whole bunch of audio products.

HTC

Nvidia

NVIDIA CEO Jensen Huang announced on stage at CES 2023 that more than 40 new laptops will arrive later this month packing the company’s new GeForce RTX 20 series discrete graphics processors.

While we already saw the RTX 2080m, RTX 2080 TI, the RTX 2070, and the Titan RTX in 2023, NVIDIA saved the least powerful member of the series — the RTX 2060 — until its CES 2023 keynote demo. The company showcased how ray tracing correctly renders reflections and refractions.

Huang demonstrated that the RTX 2060 can run Battlefield V at 60 frames per second using a 1440p resolution with ray tracing switched on. The GPU is expected to provide a huge boost for gaming laptop manufacturers and cut down on the bulky builds we’re used to seeing from the product category.

NVIDIA also revealed it’s working on drivers to support A-Sync monitors. NVIDIA’s intent is to bring G-Sync capabilities to these panels so gamers aren’t forced to purchase a new display. The company already tested 400 but for now only 12 qualify. NVIDIA will dub these supported panels as “G-Sync Compatible monitors.”

Intel

Intel’s CES 2023 press conference centered on its new Ice Lake laptop chips. The mobile chip range is Intel’s first “volume” 10nm PC processor for thin laptops, which should provide better battery life and less thermal-induced throttling.

Ice Lake uses Intel’s Sunny Cove micro-architecture, which allows for more tasks to be executed in parallel, and packs algorithms to reduce latency. The range also promises faster AI performance, Thunderbolt 3 integration, and Wi-Fi 6 support.

Intel also announced a 10nm Snow Ridge SoC for 5G base stations, and 10nm Cascade Lake Xeon and 10nm Lakefield processors.

If we had to summarize Intel’s CES 2023 in a word? That’d be ’10nm.’

Acer

Acer introduced the Chromebook 315 during CES 2023. Scheduled to arrive in Q1 2023, it will be the company’s first Chromebook based on an all-in-one “APU” processor manufactured by AMD. Acer typically guns for Intel-based processors in Chromebooks, but the company chose custom APUs for this model to better support Chrome- and Android-based apps. APUs (standing for “Accelerated Processing Unit”) combine a CPU and GPU in a single chip.

Acer also announced a new Windows 10 laptop, the Swift 7. The 14-inch 1,920 x 1,080 touchscreen notebook has very thin bezels, allowing it to have a 92 percent screen-to-body ratio. The body of the notebook is also very thin at just 9.95mm and is incredibly light at just 1.96 pounds, as it is made of magnesium-lithium and magnesium-aluminum alloys.

Asus

Buzzwords at CES 2023

While every company tried to push its own products as being innovative and original, we expected a few buzzwords to get repeated ad nauseam during CES 2023. We weren’t disappointed!

Here’s our list of the words we’ve gotten sick of hearing:

XR — As if VR (virtual reality), MR (mixed reality), and AR (augmented reality) weren’t already buzzwords, the new all-encompassing XR (extended reality) is starting to make the rounds.

AI — Even though AI has been a big buzzword in 2023, it will continue to be a hot topic in 2023, with more and more products having AI capabilities.

8K — Televisions and computer monitors will be at CES 2023, and some of them will have 8K resolutions. Now that 4K is more ubiquitous, companies are looking to 8K to entice consumers to upgrade their current displays.

IoT — IoT stands for “Internet of Things.” As smart home products become more accessible to everyday consumers, IoT is a big buzzword.

Big Data — Although this has been a buzzword for years now, it will continue being a buzzword in 2023 for sure.

What 2023 Has In Store For The Top 10 Cryptocurrencies?

The last couple of years has been working in favour of the cryptocurrency market so much so that the number of cryptocurrency investors has increased exponentially. However, the year 2023 has not given a promising start to the cryptocurrencies. Does that mean this year would not be fruitful for the digital currencies? Well, the cryptocurrency market is bound to fluctuate considering how volatile it is. Taking this into account, it wouldn’t be fair to call 2023 a year that won’t benefit cryptocurrency investors just because the start wasn’t much promising. As the cryptocurrency market has evolved with time, it makes every possible sense to predict how this year would turn out for the top 10 cryptocurrencies. As a matter of fact, a significant number of retailers are accepting cryptocurrencies as payments including Bitcoin. In some countries, athletes and politicians are receiving a part of their salary in one or multiple top 10 cryptocurrencies. This throws light on how widely are cryptocurrencies being accepted across the globe and that this year would see even more retailers coming forward to accepting cryptocurrency payments. The year 2023 saw a good number of cryptocurrency companies going public. On the same lines, it is highly likely that 2023 witnesses even more crypto companies going public. The valuation of these companies would also be exceptionally high, as industry experts believe. Yet another crucial aspect of cryptocurrencies that cannot go unnoticed in 2023 is that of regulation. Lawmakers across the globe are trying to figure out how to establish laws and guidelines to make cryptocurrency safer for investors and less appealing to cybercriminals. As the cryptocurrency market has served to be quite promising over the years and with investors making huge profits, it is evident that stricter regulation would not go well with the investors. Despite all this, one thing is for sure – regulation comes with hurdles. At the same time, it is very much possible that the very announcement of regulation affects the prices of cryptocurrencies in the already volatile market. There is one section of the society that believes regulation is a good thing for the industry. This is because a strict regulation would mean the removal of a significant roadblock for cryptocurrency. No matter what investors are in favour how we can expect some regulatory steps to be taken in 2023 as far as the cryptocurrency market is concerned.

NFTs, nonfungible tokens, created quite a buzz in 2023. The potential of NFTs is not just limited to eccentric digital artworks but also for digital land purchases in virtual worlds and for next-generation music ownership, licensing, and publishing. All this throws light on the very fact that the possibilities of NFTs are endless and that 2023 will see more of this coming. 

The last couple of years has been working in favour of the cryptocurrency market so much so that the number of cryptocurrency investors has increased exponentially. However, the year 2023 has not given a promising start to the cryptocurrencies. Does that mean this year would not be fruitful for the digital currencies? Well, the cryptocurrency market is bound to fluctuate considering how volatile it is. Taking this into account, it wouldn’t be fair to call 2023 a year that won’t benefit cryptocurrency investors just because the start wasn’t much promising. As the cryptocurrency market has evolved with time, it makes every possible sense to predict how this year would turn out for the top 10 cryptocurrencies. As a matter of fact, a significant number of retailers are accepting cryptocurrencies as payments including Bitcoin. In some countries, athletes and politicians are receiving a part of their salary in one or multiple top 10 cryptocurrencies. This throws light on how widely are cryptocurrencies being accepted across the globe and that this year would see even more retailers coming forward to accepting cryptocurrency payments. The year 2023 saw a good number of cryptocurrency companies going public. On the same lines, it is highly likely that 2023 witnesses even more crypto companies going public. The valuation of these companies would also be exceptionally high, as industry experts believe. Yet another crucial aspect of cryptocurrencies that cannot go unnoticed in 2023 is that of regulation. Lawmakers across the globe are trying to figure out how to establish laws and guidelines to make cryptocurrency safer for investors and less appealing to cybercriminals. As the cryptocurrency market has served to be quite promising over the years and with investors making huge profits, it is evident that stricter regulation would not go well with the investors. Despite all this, one thing is for sure – regulation comes with hurdles. At the same time, it is very much possible that the very announcement of regulation affects the prices of cryptocurrencies in the already volatile market. There is one section of the society that believes regulation is a good thing for the industry. This is because a strict regulation would mean the removal of a significant roadblock for cryptocurrency. No matter what investors are in favour how we can expect some regulatory steps to be taken in 2023 as far as the cryptocurrency market is chúng tôi scenario seems to have changed quite drastically from crypto enthusiasts being the ones mining bitcoin to the ones profiting from its success. What goes unnoticed in the midst of all this is that with massive corporate investments, the price of cryptocurrencies shoots up like never before. This further doubts how democratic the market truly is. With corporate investment in the cryptocurrency market likely to increase in 2023 and beyond, it is likely that the prices of cryptocurrencies rise to new heights. Well, let’s wait and find out what 2023 has in store for the top 10 cryptocurrencies.

Big Data Market 2023: Growing And Moving To The Cloud

The big data market is strong and thriving — although it isn’t always called “big data” these days.

The term “big data” first became part of the tech lexicon in the late 1990s, when people like John Mashey at SGI began using the phrase to describe the enormous and growing stores of enterprise data that were difficult to store and analyze using the technology available at the time.

In 2001, analyst Doug Laney suggested a definition of big data that included three Vs: volume, velocity and variety. Over the next few years, Laney’s definition became something of an industry standard, and some people added a fourth V — variability — to the definition.

In 2005, big data technology took a dramatic step forward when Yahoo debuted the Hadoop open source distributed data store. The project became the lynchpin for an entire ecosystem of commercial and open source data storage and analytics solutions.

In 2014, IDC and EMC released their most recent digital universe study, which revealed that the amount of data stored by the world’s digital systems is growing by 40 percent per year. The companies predicted that by 2023, the digital universe would include 44 zettabytes of information. That’s nearly as many bits as there are stars in the universe, and it’s enough information to fill a stack of 2014-era tablets stretching to the moon 6.6 times.

Today, big data certainly hasn’t become any smaller, but the size of growing data stores no longer gets as much attention as it once did. Instead, most organizations are focused on analytics, data science and machine learning. They have accepted that managing big data is simply a part of doing business; if they want to compete and succeed, they need to find ways to turn those big data stores into valuable insights.

Enterprise spending on big data technologies continues to climb as it has for the past decade. According to IDC, worldwide revenues for big data and business analytics are likely to grow from $150.8 billion in 2023 to $210 billion in 2023. That’s a compound annual growth rate of 11.9 percent.

“After years of traversing the adoption S-curve, big data and business analytics solutions have finally hit mainstream,” said Dan Vesset, an IDC group vice president. “BDA as an enabler of decision support and decision automation is now firmly on the radar of top executives. This category of solutions is also one of the key pillars of enabling digital transformation efforts across industries and business processes globally.”

And organizations are reporting that their big data initiatives are having a positive impact on their bottom line. In the NewVantage Partners Big Data Executive Survey, 80.7 percent of respondents said that their big data investments had been successful, and 48.4 percent said that they had realized measurable benefits as a result of their big data initiatives.

Those sorts of results are likely to encourage enterprises to continue investing in big data, but the types of big data solutions they are adopting are shifting. According to Forrester Research, “The shift to the cloud for big data is on. In fact, global spending on big data solutions via cloud subscriptions will grow almost 7.5 times faster than on-premise subscriptions.” The firm added, “Furthermore, public cloud was the number one technology priority for big data according to our 2024 and 2023 surveys of data analytics professionals.”

As the big data market has matured, vendors have developed a wide variety of different big data technologies to meet enterprises’ needs. This is a very broad market, but most big data solutions fall into one of the following categories:

Business intelligence (BI): Business intelligence solutions provide analytics and reporting capabilities on business data typically stored in a data warehouse. According to Gartner, the BI and analytics market is forecast to increase from $18.3 billion in 2023 to $22.8 billion in 2023. However, this is slower growth than in the past.

Data mining: Data mining is a broad category that encompasses a wide variety of techniques for finding patterns in big data. While many big data solutions still offer data mining capabilities, the term has fallen somewhat out of favor as vendors instead are using terms like “predictive analytics” and “machine learning” to describe their solutions.

Data integration: One of the big challenges with big data analytics is gathering all the relevant data from disparate sources and converting it into a format that allows for it to be analyzed easily. This had led to a whole crop of data integration solutions, which are sometimes also called ETL (short for “extract, transform, load”) solutions. According to Markets and Markets, data integration revenues could be worth $12.4 billion by 2023.

Data management: This category of solutions includes tools that help organizations integrate, clean, store, secure and assure the quality of their digital data. Markets and Markets predicted that this category of big data tools could generate $105.2 billion in revenue by 2023.

Open source technologies: Many of the most widely used big data technologies are available under open source licenses. In particular, technologies like Hadoop and Spark, which are managed by the Apache Foundation, have become very popular. Many vendors offer commercially supported versions of these open source big data technologies.

Data lakes: A data lake is a repository that ingests data from a wide variety of sources and stores it in its native format. This is a little different than a data warehouse, which stores data that has been cleaned and formatted for analytics. Data lakes are popular with organizations that want to perform analytics on both structured and unstructured data.

NoSQL databases: Unlike relational database management systems (RDBMSes), NoSQL databases don’t store information in traditional tables with rows and columns. Instead, they use other models, such as columns, documents or graphs for tracking data. Many enterprises use NoSQL databases for storing unstructured data for analytics.

Predictive analytics: Currently one of the most popular forms of big data analytics, predictive analytics looks at historical trends in order to offer a good estimate about what might happen in the future. Many modern predictive analytics solutions incorporate machine learning capabilities so that their forecasts become more accurate over time. A Zion Market Research report said spending on predictive analytics could climb from $3.49 billion in 2024 to $10.95 billion by 2023.

Prescriptive analytics: Prescriptive analytics goes a step farther than predictive analytics. In addition to telling organizations what is likely to happen in the future, these solutions also offer suggested courses of action in order to achieve desired results. Experts say few (if any) big data analytics solutions currently on the market have true prescriptive capabilities, but this is an area of intense research for vendors.

In-memory databases: In-memory technology makes big data analytics much, much faster. In any computer system, accessing data in memory (also sometimes called RAM) is much faster than accessing stored data on a hard drive or solid state drive. In-memory databases allow users to store vast quantities of data in memory, yielding dramatic speed boosts.

Artificial intelligence and machine learning: Many next-generation big data analytics tools incorporate machine learning, which is a subcategory of artificial intelligence (AI). Machine learning uses algorithms to help systems get better at tasks over time without explicit programming. This is one of the fastest-growing areas of the big data market.

Data science platforms: Many vendors have begun labelling their big data analytics solutions as “data science platforms.” Products in this category typically incorporate many different capabilities in a unified platform. Nearly all the products in this category have some analytics and machine learning features, and many also have data integration or data management features as well.

Given that the market includes so many different types of big data solutions, it should be no surprise that an extremely long list of companies offer big data products. The list below includes some of the best-known big data companies, but there are many others.

Advantage Goes To Retailers Who Connect With The Connected Consumer

As consumer connectivity becomes more pervasive and complex, innovative retailers have a great opportunity to widen their lead on their less tech-savvy competitors.

Whatever you sell, your customers are embracing ubiquitous networking. They are surrounding themselves with smart assistants, wearable technology and connected devices like the Samsung Family Hub refrigerator that enable them to use the internet without handling a dedicated computing device. There is uncertainty about which technologies will prevail, but there is no doubt that communication modes will continue to evolve year over year, particularly as 5G networking emerges.

Amidst so much change, it is beneficial to embrace first principles thinking, recently popularized by Elon Musk. This involves analyzing our challenges and opportunities with a clean slate, free from pre-existing ideas. If you were building a retail operation from the ground up today, how would you structure the customer experience? You might take some of the following approaches.

Outfit Store Associates With Smart Devices

The customer experience no longer begins in the store. Before your floor associate speaks with a customer, that person has likely already been on your website and may have purchase history that you’re capturing in a database and surfacing for your digital marketing team. But customer data can’t live in these silos forever. There’s an enormous amount of power in providing store associates with useful data about the customer’s historical (and even same-day) interactions with your brand.

Consider creating a 1:1 program for your stores where every associate gets a mobile device. Suddenly, every associate has rich data and powerful search capabilities in the palm of their hand, and a brand new hire can deliver answers with confidence as though they had worked in the store for years. Moreover, employees of all experience levels will have more targeted information to better lead the customer down the path to purchase without forcing them back to the beginning of their journey.

Reform the Checkout Process

The typical brick-and-mortar checkout experience was designed around cash transactions and did not really evolve when credit and debit cards became common. If you were building a retail experience from the ground up today, you wouldn’t design the entire process around a cash drawer and a queue.

Transform Retail Associate Performance

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A 1:1 device program gives you the opportunity to minimize the number of cash lanes needed while empowering floor associates not only to serve customers, but to take payments. This saves you money on cash lane scanners and computers while also giving the customer a more personalized experience, as the associate who helps them is also likely to complete their transaction.

Leverage the “Universal Platform”

The promise of IoT is yet to be fully realized, but thinking about how your marketing and sales strategy will take it into account as it evolves will ready your business for the years ahead.

Connect With the Connected Consumer

Mobility is the path forward in industries as varied as healthcare, transportation and public safety, and retail is no exception. At Samsung, we know retail, and we excel at innovation. In fact, we hold more U.S. patents than any other company. Please stop by Booth 2337 at NRF and find out how our technology and innovative strategies can transform your stores and create experiences that keep customers coming back for more.

Samsung retail solutions are reimagining how associates and consumers connect across channels. Get a look at some of the innovations leading the charge.

How Nfts Took Over The Grammys

NFTs have officially hit the music mainstream. 

First, we saw the announcement of Coachella’s debut NFT drop in February. A month later, we saw several NFT experiences hosted at SXSW, including a 64-artist NFT gallery and of course, Doodles.

Now, we’ve just seen NFTs represented at the music industry’s most prestigious awards show: the Grammys. In a recent announcement by the Recording Academy, Tezos-based NFT platform OneOf was revealed as the Grammys’ official NFT partner. This is just the first phase of the Recording Academy’s three-year plan to integrate NFTs into the overall Grammy experience. 

NFTs even received some primetime airtime during the telecast when host Trevor Noah referenced Bored Ape Yacht Club as he joked about how touring was impacted by the pandemic: “You know it’s been rough when your favorite artists go from trying to sell you music to trying to sell you pictures of digital monkeys.”

Here’s our recap of all the NFT-related action from a wild Grammys weekend in Las Vegas.

The Lead Up to the Grammys

Each artist saw featured drops on OneOf’s official website, beginning with LaRussa’s collection on March 15th, Oshea’s collection on the 22nd, and ending with ThankYouX’s collection on the 28th. The latter featured the Grammys’ signature gramophone immersed in the otherworldly 3D paintwork that ThankYouX is known for.

“If it ain’t broke, why fix it?” explains ThankYouX. “We decided well, why recreate the Grammy? Let’s use my art and overlay it instead. So what you see is the official fully 3D render of the Grammy overlayed with my art and then the one-of-one that you can get is several layers. I think that that just kind of speaks more to my NFT side of things and some speak to art music, tech. So there’s all these different layers that are being shown as you go.”

Buyers from these collections were treated to up to 51 unique NFTs with their purchase, as well as VIP access to several exclusive events at the Grammys.

The unveiling of these collections was also accompanied by an announcement by OneOf that each NFT buyer had a chance to win a golden ticket – an all-expenses-paid trip to the Grammys on April 3rd.

“The Recording Academy and the Grammys is the most significant institution in the music industry that brings support, education, and awareness to all artists, and it’s very important that OneOf partners with the Academy and the Grammys not only for this year, but for multiple years to bring NFT education to all artists and fans,” says Lin Dai, co-founder and CEO of OneOf.

Andre Oshea at the OneOf Grammys Afterparty. Courtesy of OneOf.

On the eve of the Grammys, OneOf sponsored Steve Aoki’s pool party at Wet Republic and hosted a reception at Resorts World Las Vegas with rapper G-Eazy who is set to drop his own NFT project entitled “The Geralds” on the platform. In an interview with nft now, G-Eazy explained that he has been curious about the NFT space for a while but wanted to learn as much as he could before taking the plunge and launching his own project: “You can’t talk to a culture you don’t belong to.”

“At the end of the day, this is another art form, another way of expressing yourself, another way of connecting,” G-Eazy says. “I’m the son of two visual artists. I grew up in museums and galleries. Music is my medium but it’s all interconnected.”

NFTs at the Grammys

On music’s biggest night, ThankYouX, Andre Oshea, and Emonee LaRussa walked their first Grammys red carpet, mingled with the stars, and opined on how much the moment meant for the NFT space.

“It’s a real big full-circle moment,” explains Oshea. “For a long time in my career, I actually spent it making music with the creative goal of winning a Grammy. When the opportunity presented itself, I felt like this was the equivalent for me.”

For ThankYouX, the Grammys collaboration was the culmination of years spent working in the music space as his career progressed from street art to fine art to NFTs – from DJing and designing merchandise for A-list artists to building a collector base that includes musicians like Paul McCartney.

“The Grammys are one of the most iconic logos and awards that you can recognize,” he said. I felt like it was an honor. This is my first official brand collaboration that I’ve done in NFT space, so I felt like this was the one that made sense.”

Emonee LaRussa at the OneOf Grammys Afterparty. Courtesy of OneOf.

LaRussa brought her mother as her date to the awards ceremony and described the NFT that she contributed to the project as one of her “proudest pieces to date.”

“How could I feel anything other than amazing? This is dope,” she gushed. “This is my dream. As a kid, I always wanted to be in the music industry, but I cannot sing. I’m not musically gifted at all, so making art was my way to get in, and the fact that I’ve been in the music industry for years… it just seemed like this unattainable goal.”

At OneOf’s Grammy afterparty at Hakkasan, NFTs continued to be the hot topic of conversation. VIPs wore badges adorned with QR codes that allowed them to claim free NFTs. Brazilian pop star Anitta and British group Jungle performed while celebrities like Mike Tyson enjoyed the ambiance. 

All in all, the stage was set for NFTs to continue their crossover into mainstream music culture when the Grammys return to their usual home — the newly rechristened chúng tôi Arena — in Los Angeles next year. Entering the second year of their three-year partnership, OneOf will also be there to help spread the word.

“The Grammys partnership and the Grammys NFT collection has already driven a massive amount of new users from around the world to our platform,” says Dai. “We are excited to build on this foundation for years to come.”

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