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Apple’s purported acquisition of Beats Electronics, LCC has set the tongues wagging as pundits race to offer their armchair analysis of the grand strategy behind Apple’s alleged $3.2 billion deal.

The latest in the Apple-Beats saga comes via the rather reliable Japanese blog Macotakara which earlier this morning asserted that Apple will use Beats to introduce support for high-resolution audio files in iTunes and the iOS Music app and also improve sound quality of its pricey pricey $79 In-Ear Headphones with Remote and Mic…

The Macotakara report [Google translate] also points us to a post by music blogger Robert Hutton who goes to great lengths to explain why high-resolution audio matters.

According to Hutton, Warner Music is readying a Super Deluxe version of Led Zeppelin’s three albums, remastered in the 24-bit 96kHz audio resolution which Apple devices and software currently do not support.

For several years, Apple have been insisting that labels provide files for iTunes in 24 bit format – preferably 96k or 192k sampling rate. So they have undeniably the biggest catalog of hi-res audio in the world.

And the Led Zeppelin remasters in high resolution will be the kick off event – to coincide with Led Zep in hi-res, Apple will flip the switch and launch their hi-res store via iTunes – and apparently, it will be priced a buck above the typical current file prices.

That’s right – Apple will launch hi-res iTunes in two months.

If that’s true, Apple could share the news at its summer developers conference that kicks off with a keynote on June 2.

Apple’s In-Ear Headphones with Remote and Mic.

Apple’s In-Ear Headphones with Remote and Mic.

Should the Beats buy get official, word on the street is that Dr. Dre and Jimmy Iovine will see their grand introductions as Apple executives at WWDC.

Rumors of high-fidelity music in the iTunes Store date back to 2011.

If Apple is about to upgrade sound quality on iTunes to the 24-bit format with 96k or 192k sampling rate, the size of music files could increase up to three times, turning a 100MB album download into a 300MB one.

Jimmy Iovine, a powerful music industry figure and one of the co-founders of Beats Electronics, LCC, was Steve Jobs’s friend and one of the early adopters of the digital music revolution spearheaded by iTunes a decade ago.

He persuaded Jobs to put the first iPod inside a music video by 50 Cent to help push the digital music player and also helped recruit music labels and artists to support the iTunes Store at its start.

Here’s an excerpt from a 2003 interview with Iovine:

I have a background as a recording engineer, so I think I understand what kids want, and when I saw the simplicity of the iTunes system, I said, wow, this is going to work. This is what they want, no muss, no fuss.

An outstanding music engineer who has helped produce a number of well-known acts throughout his rich career, Iovine would later criticize Apple’s music service and headphones for their sub-par sound quality.

“Apple got everything right except that ear bud,” he said last year, according to Bloomberg.

Dr. Dre, the other Beats co-founder, agrees:

“I spend months on a song and it sounds terrible,” said the musician.

Hopefully, Dr. Dre’s penchant for rich bass and impeccable sound quality will be put to good use by Apple because Apple’s in-ear headphones do sound terrible.

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Rumor: Apple, Nike Developing Sensor

File this one under the ‘Obvious’ (or is it?) tab. According to a new report Tuesday by Geektime, citing sources familiar with their plans, Apple and Nike have banded together to secretly engineer a new smartband said to have been scheduled for a major announcement this Fall.

Needless to say, Geekwire doesn’t have an established track record in terms of rumors so you need to take the story with a grain of salt. Of course, such a notion just makes lots of sense on many levels.

As a reminder, CNET learned last week that Nike is in the process of shuttering its wearable-hardware division that produces FuelBand-branded accessories. These things are worn on one’s wrist, track one’s health and fitness data and work in conjunction with a companion iPhone app.

The sportswear company reportedly let go the majority of the team responsible for the development of FuelBand hardware as it reportedly concentrates its efforts on a secretive collaboration with Apple…

Geekwire has learned from its sources in Cupertino that “a quiet collaboration with Apple” actually prompted Nike’s big reorganization moves.

While leaks regarding the new iPad and iPhone seem to hit the news stands every other day, another product which is currently in its final stages of development in Cupertino is the actual cause for a move by Nike a few days back that led to the dismissal of nearly a third of its digital division’s workforce responsible for the Nike FuelBand.

The report goes on to claim that the iWatch – as Apple’s rumored wearable devices has been nicknamed by the press – is actually a fitness band rather than an actual smartwatch.

Tim Cook wearing a Nike FuelBand.

Tim Cook wearing a Nike FuelBand.

Apple’s been working “for a long time” on this project, asserts Geekwire, adding that Tim Cook & Co. are shooting to launch the gizmo towards the end of 2014. Its many sensors, the story goes, can not only monitor the activity of the wearer, but also “operate other devices as a gestural controller”.

The following excerpt is interesting.

Nike knows something you don’t. Nike is being very secret about the whole matter but when Apple launches its new smart band later this year things will become clearer. Until then we can say that Nike will play a significant part in shaping the next Apple’s next product. 

The notion is echoed by GigaOm:

If Nike exits the physical wearable market, as now seems likely, Apple will be the primary sensor maker for Nike’s future wearable apps given the length and depth of the two companies’ close ties.

Although there are a handful of Nike apps available for Android, there is no app (on any other mobile platform aside from iOS) that supports NikeFuel, which Nike describes as the “heart of the Nike+ ecosystem.”

In many ways, this is the culmination of a process that’s been taking place between the two companies for the better part of a decade: Nike will design the fitness app experience, and the hardware will be made by Apple.

“The Nike+ FuelBand SE remains an important part of our business,” a company spokesperson told CNET last week. “We will continue to improve the Nike+ FuelBand App, launch new METALUXE colors, and we will sell and support the Nike+ FuelBand SE for the foreseeable future.”

Nika’s Move app got air time at the iPhone 5s introduction last Fall.

Nika’s Move app got air time at the iPhone 5s introduction last Fall.

A few things.

Apple and Nike are longtime partners, having created the Nike+iPod shoe-sensor package back in 2006. Nike+iPod gear and other Nike+ products are sold in Apple’s brick-and-mortar and online stores.

Nike will be publicly releasing an API for its Nike+ hardware this Fall, as part of the firm’s Fuel Lab initiative. Its Move app launched as an iOS exclusive, featuring support for the iPhone 5s’s M7 motion coprocessor.

Finally, Apple CEO Tim Cook has been sitting on the Nike board for the last nine years. Plus, he is a FuelBand fan and was spotted wearing the accessory at the iPad mini launch in October 2012.

Can you connect the dots?

How High Will They Build?

by Skidmore, Owings & Merrill, LLP

China’s tallest building, shown here under construction in the summer of 1996, will soon be dwarfed by a tower in Taiwan.

IN SEPTEMBER 2001, New York developer Donald Trump was dreaming of building the world’s tallest skyscraper, a 2,000-foot mega-tower that would return the record to America from Malaysia, where it had been lost, though not without controversy, to the twin Petronas Towers. Trump’s people met in Chicago with architects from the legendary firm Skidmore, Owings and Merrill, which had designed the magnificent John Hancock Center in that city, with its bridge-like exoskeletal steel ribs, and the Sears Tower, which had been dethroned by Petronas in 1996. What Trump and his collaborators imagined would have dwarfed them all: 200 stories, a stab at the heavens.

Then, news. During the Chicago meeting someone switched on a television. A plane had crashed into the World Trade Center in New York. “We watched as another plane hit, and then had to evacuate our building,” recalls architect Adrian Smith. “Later, Trump’s people called and said they didn’t want to build the tallest building anymore. They didn’t want to be a target.”

September 11 marked the end of an architectural era, if you believed the gloomy speculation. “Skyscrapers took a hit everywhere,” sighs Eugene Kohn, president of Kohn Pedersen Fox Associates (KPF), one of the world’s largest architectural firms. Critics of the WTC pointed out that buildings taller than 80 stories aren’t economically justifiable anyway. And how could the safety of occupants be guaranteed against devastating attack? As structural engineer Ron Klemencic notes: “It may be generations before America returns to skyscrapers.”

Not so fast.

Already there is talk of America reclaiming the crown, with several of the recent proposals for the World Trade Center site in Manhattan involving world-beating towers and structures. True, local economics, site-use concerns and, no doubt, fear mean those towers are unlikely to be built as high as proposed. But America isn’t where the race has been happening anyway. Petronas wasn’t an aberration; it signaled a new boom. If the 1930s were marked by the superb Chrysler Building and Empire State Building, and the 1970s by the businesslike Sears and WTC, then this 10 or 15 years — mid ’90s to, say, 2010 — marks the era of the Far East. Seven of the world’s 10 tallest buildings were completed in the late ’90s; eight of the top 10 are in Asia; Kuala Lumpur will pass the crown to Taipei later this year, and Taipei, likely, to Shanghai later this decade. Hong Kong, Seoul and Tokyo are also in the race. There’s no sign that terrorism, even post-Bali, will slow this down; some designers claim Asian towers are safer than the WTC was anyway.

in a typhoon region. Pressurized and double-decker elevators tackle the problem of speedily moving many people. Cold cathode fixtures and fiber-optic strands are incorporated into curtain walls to turn buildings into billboards for technology. And much is done with materials and building strategies to speed the construction process along.

THE CESAR PELLI-DESIGNED PETRONAS TOWERS confirmed how important the engineering and building of tall buildings is to Asian aspirations. Pelli’s pair of concrete rocket-shaped buildings in Kuala Lumpur are connected by an unusual sky-bridge and were a magnificent reply to the peninsular dominance of Singapore. “Those buildings put Malaysia on the map,” notes Kohn. The impact was enormous: The towers became instant icons in a city that not long before had been distinguished by low buildings from the Colonial era. All the better when the Council on Tall Buildings and Urban Habitat (CTBUH), the acknowledged arbitrator of height claims, decreed that, at 1,483 feet, the Petronas Towers beat the Sears Tower (1,450 feet) for the title of world’s tallest. It was a controversial decision, because if you look at scale drawings it’s clear that top-floor occupants of the Sears work at a considerably higher elevation than those in Petronas. “The question has always been, what constitutes a tall building,” says Klemencic, chair of the council, which decided that height would be measured from the ground to the architectural top of a building. Masts and antennas are disregarded, but pointy caps like those atop the Petronas are OK. “We felt, if the feature is an integral part of the design, it should be included,” says Klemencic. “Look at the Chrysler Building. Take away the crown and it’s no longer the Chrysler.”

China-Taiwan enmity dwarfs that of Malaysia and Singapore, so it’s hard to believe the nearly completed Taipei 101 will hold on to the crown for long. Shanghai already boasts the sleek 1,380-foot-tall Jin Mao Tower, the world’s fourth-largest building (counting the Petronas Towers as one and two) and the tallest in China. Even bigger will be the KPF-designed Shanghai World Financial Center next door. Only the foundation piles are in; construction stalled after the Asian financial crisis in 1997. Kohn says the project has restarted, with a redesign that will top Taipei 101. By how much? “That’s secret,” Kohn says, “but I guarantee it will be the tallest.” It will have strong competition: In January, a group of multinational companies announced their plan to add a 1,772-foot tower, by 2007, to a project already under way in Seoul.

Klemencic echoes the common wisdom about supertall towers: “The limitations are more financial and practical, how to move people up and down those great heights. Above 80 stories, the area you need to devote to vertical lift, like elevators, versus rentable space, just is not viable.”

But it’s not a fixed equation. Advances in materials and elevators make tall buildings more efficient. Shanghai’s Jin Mao, topped by the world’s highest hotel, uses high-speed elevators that race along at about 30 feet per second; faster elevators reduce the need for more elevator shafts. Double-decker elevators can be employed, stacked on the same shaft, with improvement in floor space efficiency. Meanwhile, materials have grown stronger and lighter.

If there is no structural limit, is there a safety limit? Typhoons, earthquakes, terrorist attacks — and fires caused by any of those — are real risks in Asia.

Mitigation of movement is a basic challenge in all tall-building design. Early high-rises were made stiff to resist wind, but the approach shifted long ago to buildings with give, incorporating tuned active and pendulum dampers that help absorb and counteract wind or seismic forces. The John Hancock Tower in Boston uses a big block of concrete floating in a bed of oil; computer-controlled hydraulics push it around to counter the building’s sway. Sydney’s Chifley Tower employs a pendulum, “a giant block of concrete hanging by wires,” Klemencic says. “It’s quite dramatic.” Taipei 101 will feature the world’s largest passive tuned mass damper, an 800-ton sphere 18 feet across that will swing like a pendulum from the 92nd floor in the view of restaurant-goers.

Fire may be a thornier problem than jolt and sway: It was fire that brought down the WTC, not the impact of the jetliners. Here KPF architect Eric Howeler argues that some Asian countries may lead the West in building codes and technological strategies. Basic construction is very different from that employed for the WTC in the 1960s. The New York towers were steel cages, with floors suspended from beams, and a post-collapse enquiry suggested that when fireproofing material on the steel blew off on impact, exposing beams directly to melting heat, it might have sped the collapse. A steel-concrete composite tower might be inherently safer.

Every 25 floors, Hong Kong buildings must have a refuge floor — empty and designed to resist smoke accumulation. Many stairwells are pressurized.

Atrium size is restricted. Water tanks on the roofs of tall buildings are sometimes engineered to let the water slosh about, doing double duty as wind dampers. Dedicated firemen’s lifts are required in many Asian cities. “In Hong Kong they are required to reach any floor in the building in an extremely short period of time, so they are profiled like a bullet to avoid drag, and travel as fast as 9 meters per second,” says Howeler.

“All this,” he adds, “existed before 9/11. After 9/11, a lot of studies were carried out to determine if changes were necessary.” Few were identified, but engineering responses to fire evolve. KPF decided to add a fifth stairwell to its planned Union Square because of evacuation concerns raised by harrowing stories from the WTC on September 11. At first the firm considered simply widening the stairwells, but realized that “a wider stair helps only if it is significantly wider, say, wider by an increment of a whole shoulder’s width.” Better five narrow stairwells than four that have been widened insufficiently for a crush.

Howeler agrees that Asian tower construction is safer than that of the 30-year-old WTC, but warns that terrorism by its nature is hard to plan for. “The forms that terrorism takes seem to evolve and mutate faster than the architectural means to guard against them.”

THE IDEA OF SUPERTALL TOWERS, vastly higher than anything now built, has long fascinated architects and urban planners. In 1956, Frank Lloyd Wright — who had decried skyscrapers in the ’30s and predicted the flight of people away from vertical cities — designed the Illinois Tower, a mile high, 528 stories in all, to be occupied by 100,000 people.

It was technically feasible, he said, but for the elevator problem. More recently, Tokyo mulled plans for Sky City 1,000 (3,281 feet, or 1,000 meters) and something called Mother (4,333 feet). Sir Norman Foster has sketched a pair of Millennium Towers: the 2,755-foot Tokyo version and another at 2,952 feet in Shanghai. (Foster’s proposal for a tower at New York’s WTC site would be, he said, “the tallest, the strongest, the greenest and the safest” ever built.) A pair of Bionic Towers proposed for Shanghai and Hong Kong by the firm Cervera & Pioz and Partners are each envisioned as a central 300-story skyscraper surrounded by a cluster of smaller buildings, a self-contained city with shops, apartments, cinemas and workspace for 100,000 people. This is offered as a response to the “superpopulation” problems of the future. The cost would be stratospheric — more than $14 billion, according to Chinese media. Pure fantasy? “We are considering it,” a Shanghai official told me during a recent visit to his planning office.

“But who wants to live in a building 1 mile high?” asks Mir M. Ali, an architecture professor at the University of Illinois and author of Art of the Skyscraper. He points to the claustrophobic social conditions of such a skyscraper, plus the diminishing pleasure of views when you are literally in the clouds. A more realistic height for the 21st century, he believes, is around 150 stories and 2,000 feet.

Architects like Pelli have already designed such towers. Likewise SOM’s Smith and KPF’s Kohn. All three were for Chicago. “Humanity has an obsession with building big,” says Pelli, whose Two International Finance Center will soon become Hong Kong’s tallest tower. “Part of it is the human element. That’s why a tall TV tower isn’t so important. When we see humans in a building, and know there are eyes up there, that’s the emotional connection. Tall has power.”


Apple Tablet Will Revolutionise Ebook Publishing

We’ve said it before, we’ll say it again, Apple has big plans for eBooks and its future Apple tablet will help kickstart yet another change in publishing, just as the Mac helped launch the notion of desktop publishing.

Perhaps a sign of what’s to come is visible in iTunes Extras/LP. These combine multiple assets and can be purchased from iTunes. They are designed to replicate the DVD or album experience, and while the jury’s out on their success in that, they clearly offer opportunities for the creation and distribution of engaging content.

Now Gizmodo tells us that Apple has been in talks with newspapers, magazines and book publishers, including the New York Times, McGraw Hill and Oberlin Press.

The entire vision relates to Apple’s future tablet, Gizmodo explains: “Several years ago, a modified version of OS X was presented to Steve Jobs, running on a multitouch tablet. When the question of “what would people do with this?” couldn’t be answered, they shelved it. Long having established music, movie and TV content, Apple is working hard to load up iTunes with print content from several major publishing houses across several media.”

The report continues to explain a meeting held on Apple’s Cupertino campus between Apple executives and senior figures from across the publishing industry. This followed an internal Apple competition the winning idea of which was textbook distribution through iTunes, a vision that’s already got strong foundations through iTunes U.

“Once people can flip between books, look up references online and switch to an audio reading, everything will change very quickly.”

Other recent activity came in the iTunes release of the Mayhem comic book in the iTunes LP format (iTunes Link). As John Fortt at Fortune noted, “Maybe the tools Apple created to digitize Gibson’s Mayhem comic will be part of an author’s kit with that oft-rumored Apple tablet?”

Being a big business for Apple doesn’t necessarily mean eBooks aren’t a potentially big business for its platforms. eBooks are the second-biggest content category on iTunes after games, so there’s a proper eBook gold rush surging up. It’s just that Apple doesn’t publish the books…but it does create the platform – particularly its mobile platforms.

Also bear in mind chúng tôi and its recent move to partner with Google to launch the world’s biggest online ebookstore – 40 times bigger than Waterstones it aims to offer over two million titles by the end of 2009, with one million titles available right now.

When it comes to the education markets, Apple already knows the score. “We teach teachers not just about Apple solutions, but also how to create content that’s suitable for digital learning,” Apple’s director of EMEA education markets, Herve Marchet, told Macworld UK. “If you want to play in the education market, you need to be a solutions provider. You aren’t just bringing in the machine, you must also offer appropriate software, content and models for best practise in content creation.”

And beyond Apple, Disney (a company which has, erm, Apple CEO Steve Jobs on its board) today launched Disney Digital Books, which it terms, “reading made magical”.

The eBook gold rush is now on….

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Nothing Beats Customized Search Marketing

As the search industry grows, more niche service organizations appear. These companies usually boast a tagline touting the fact that they “specialize in the search engine optimization of (insert industry here)”… Some companies even go so far as to provide complete web site platforms and content management systems for their clients.

Amazingly, these companies are successful.

It makes me wonder why companies would be willing to pay a premium to receive the same exact product that everyone else in their market has.

Invest in YOUR Search Marketing

Search marketing efforts are customized and planned to focus on your specific business goals. Your business is not the same as others in the industry — so why would you want to pay for the same products and services? How in the world can you differentiate yourself from the pack when you have the same web site, the same marketing and the same underlying systems?

YOUR search marketing needs to be unique. That’s not to say that a specialized firm cannot help you… But you must do your homework and review their existing clients’ sites and search marketing efforts. Too many similarities are not a good thing!

Template Based Optimization Kills!

While that headline might sound a bit harsh, I have found it to be true. Many niche companies out there who do little more than run your company name and other basic information through a series of templates. Those templates then dictate your page titles, navigational structures, META tags, etc.

Templates are great in certain situations. For example, if you run an eCommerce site with 2,000 products — it makes sense to have an optimized template that allows each product page to be optimized.

For smaller sites (under 100 pages), there’s little use for SEO templating. In fact, I’d go so far as to say that it is counterproductive. If your marketing firm can’t take the time to optimize one hundred pages for you, what good are they really?

Demand Customization

Many of these niche companies force search terms on you, telling you that they’re the best match for your business. While it could be true, ask for the supporting information to back this claim up.

Your search terms should cater to what you’re interested in, as well as what will work for your market. Niche firms should have a working knowledge of terms and engines to target — but your input should also shape the terms you measure success.

Get Involved Early and Often

As a bottom line, do not allow your firm to dictate what success will be measured by. Customized search marketing is not templated. It’s not off the shelf. And, it’s certainly not something that you shouldn’t have an impact on.

Get involved with your firm’s rep early and often to get a better understanding of what they’re doing to make YOUR business better. Too many people spend money on marketing systems and optimization plans that do little for them.

How To Introduce Your Business On Instagram: A Step

Are you looking to introduce your business on Instagram but you’re not sure how to?

Instagram is a great platform to promote your business for free.

Many businesses use Instagram to announce their product launches, sales, or even giveaways.

In addition, you can easily communicate with your customers on Instagram.

However, many businesses either underutilize Instagram or use it incorrectly which will result in minimal conversions.

Hence, in this guide, you’ll learn 5 steps to introduce your business on Instagram.

By the end of this guide, you should be able to apply the steps to successfully introduce your business on Instagram.

Table of Contents

Step #1: Optimize your profile

The first step to introduce your business on Instagram is to optimize your profile.

But what does “optimize your profile” mean?

Optimizing your profile means that your profile should be able to convey your business clearly whenever someone visits it.

You can accomplish this through your profile picture, bio, name, and category.

In other words, you should fill out your profile completely and not miss out on any fields.

To begin with, you should switch your account to a business one if you haven’t already.

Firstly, switch your account to a business one if you haven’t already.

After you switched your account to a business one, you get to choose a category for your account.

There are lots of categories to choose from—select the one that fits your business the most.

There are lots of categories on Instagram—choose the one that fits your business the most.

For example, if your business is a website, select “Website”. Next, use your business’s name as your Instagram username.

If the username that you want is unavailable, you can add “hq” or your domain’s extension (e.g. com, org, net) at the end of your username.

Using your business’s name as your username is important so that your customers can easily find it on Instagram.

Thirdly, you should use a logo for your profile picture.

If you don’t have a logo yet, you can use free logo makers online to make one.

This is to establish a solid brand so that people can easily recognize your business from your logo.

Make sure to fill out your bio as well. Add a short description or tagline about your business in your bio.

Step #2: Pick a theme

Now that you’ve optimized your profile, it’s time to hand-pick a theme.

Every successful Instagram business page has a consistent theme. When you’re picking a theme, ask yourself these questions.

What is the message that I want to convey from my pictures?

What color scheme should I use that best expresses my business?

It’s important to plan your theme before you start posting.

This is because once you start posting, it’s very hard to pivot your theme unless you archive/delete every one of your posts.

Always plan your feed’s theme (e.g. colors, filters) before you start posting.

Otherwise, it’s very hard to pivot your theme as you’ll probably have to archive/delete all your posts.

Many Instagram pages make this mistake and their feed is all over the place due to an inconsistent theme.

This is due to a lack of planning. If you have no idea where to start, you can try following the color scheme of your logo.

For example, if your logo is blue, you can post blue and white images on your feed.

This will ensure that you have a consistent color scheme throughout your feed.

But that doesn’t mean that you should strictly follow the colors on your logo for your images.

You can use other colors and filters to create a consistent theme as well.

Filters, for example, are a great way you can keep your feed consistent.

If you use the same filter for every post, your feed will stay pretty consistent even if you post images in various colors.

Step #3: Communicate via direct messages

Communicating with your customers on Instagram via direct messages is one of the most underrated marketing strategies.

If you were to communicate via email, it’s a slow, inconvenient, and formal process.

Moreover, the average email open rate is less than 20%.

Unlike an email, a direct message is faster, more convenient, and less formal.

Believe it or not, the average open rate of Instagram direct messages is over 80%!

That’s about a 60% higher open rate as compared to an email.

This is why using Instagram direct messages as a means of communication is a no-brainer.

In addition, you can use Instagram direct messages as customer service if you don’t have a live chat on your website.

Customers can communicate with you via Instagram direct messages which is a quick way to get their message across.

More than 1 billion people use Instagram every month, so communicating via Instagram direct messages is a seamless process.

There are multiple ways you can use Instagram direct messages for your business.

Another way you can use them for is to promote your product or service.

Whenever someone follows you, you can send them a quick direct message to thank them for the follow. At the same time, you can introduce your product or service.

The general idea is to send a direct message to someone that just followed you and introduce your business.

Whenever someone follows you, thank them for the follow, and use a call to action.

You should never be hesitant about sending a direct message to a potential customer on Instagram.

Moreover, whenever someone follows you, it’s a great opportunity for you to send them a direct message as it is less cold.

Step #4: Always engage

Engaging with your followers is a great way to establish rapport with them.

Following others back is important, especially if they are your customers.

Following others back and interacting with their posts is a great way to establish rapport with them.

After all, it doesn’t hurt to follow some people back. Don’t aim for a perfect “followers to following” ratio as it is very self-centered.

Having a perfect “followers to following” ratio might also hurt your engagement rate.

Let’s say that you’re following someone who is not following you back.

If you’ve been consistently liking their posts but they didn’t like any of yours back, you will be less inclined to interact with their posts.

Similarly, if you didn’t like any of your follower’s posts, they might end up unfollowing or muting your posts.

Consequently, if someone mutes your posts, it will negatively affect your engagement rate.

In order to mitigate this, be sure to reciprocate any likes you receive.

This shows that you care about your followers as you appreciate their engagement.

Step #5: Use Instagram stories/highlights

The final step to introduce your business on Instagram is to use stories and highlights.

You can use Instagram stories for promotional means and spark engagement.

You can use Instagram stories to promote your product/service or to spark engagement.

If you’re launching a product soon, you can use the countdown feature on your story to allow people to set a reminder.

For example, if you are launching a product soon, you can use use the countdown feature on your Instagram story.

That way, people can turn on a reminder for your product launch.

In addition, they can share the countdown with their story as well.

The general idea is to build up as much hype as possible on Instagram before the product launch.

On the other hand, if you want to spark engagement, you can add your post to your story immediately after posting it.

Adding a post to your story is a great way to increase your engagement rate.

You can do so by adding the post to your story immediately after posting it and adding a caption/sticker that prompts users to like your post.

For example, you can add a “heart” sticker right above the post on your story. This will prompt users to go to your post and like it.

Some people view Instagram stories more than posts so they might have missed your post on their feed.

Hence, they will be inclined to tap on the post on your story and like it.


Why should you introduce your business on Instagram?

Introducing your business on Instagram is a great way to drive traffic to your website.

If you utilize Instagram correctly, it can generate conversions for your business.

After all, it’s free promotion for your product or service.

In addition, Instagram allows you to have a closer connection with your customers.

Businesses utilize Instagram for multiple things—storytelling, behind-the-scenes, giveaways, and more.

There’s no better way to announce something than on social media platforms like Instagram.

For example, if you’re launching a product, you can post teasers to create hype on Instagram.

If your website is down, you can announce it on Instagram so your customers are well informed.

All in all, having an Instagram account for your business is not only for promotional means, but to keep your customers updated.

What should my first Instagram post be for business?

Your first Instagram post can be an introductory post about your business or a picture of your team.

For example, if you’ve just launched your product or service, you can post an image with the text, “We just launched!” as your first post.

You can even post a picture of yourself or your team if you don’t have any announcements to make.

Posting a picture of your team lets your customers know the face(s) behind the business.

That way, it’s more informal, and it makes your marketing more real.

However, you need to make sure that you have a theme in mind before you start posting.

For example, if your first post is an illustration, some of your future posts need to be illustrations as well.

On the other hand, if your first post is a picture of your team, you need to post pictures of people in some of your future posts too.

Think about the angle that you want to take for your Instagram feed.

At the end of the day, your first post is crucial as it sets the foundation for the rest of your posts.

What should my business post on Instagram?

There isn’t a one-size-fits-all approach for what to post on Instagram for your business.

This is because every business offers different kinds of products and services.

For example, if your business is selling food, you should post pictures of the food that you’re selling.

On the other hand, if you own an internet business, you can post all sorts of things depending on your niche.

Posting on Instagram as a business shouldn’t be restrictive, but you should stick with a consistent theme.

One big mistake businesses do is that they post random pictures on Instagram.

You should never post random pictures on Instagram as a business as it might confuse your customers.

Confusing your customers is the last thing that you’ll want to do as a business.

To mitigate this, make sure to have a prior theme in mind.


In this article, you’ve learned how to introduce your business on Instagram.

You can promote your product/service, post announcements, and more.

But properly introducing your business on Instagram can be challenging.

To recap, here are the main takeaways from this article:

Optimize your profile

Pick a theme for your feed

Market your business via direct messages

Always engage with your followers

Use Instagram stories for announcements

Now it’s your turn to start maximizing Instagram’s potential for your business.

Further Reading

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