Trending February 2024 # Review: Insta360 One Rs Twin Edition – The Ultimate Modular Action Cam # Suggested March 2024 # Top 10 Popular

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My first experience of using a 360-degree camera was a few years ago, the Insta360 ONE iPhone module. The Insta360 ONE RS Twin Edition is the company’s attempt to provide a complete action cam package, combining both 360-degree footage and conventional GoPro-style video in one modular system.

It’s a very neat approach, for not too much more than the cost of a single-camera GoPro Hero 10, and integrates extremely well with an iPhone app. You also get dedicated editing apps for both iOS and Mac …

The Insta360 ONE RS Twin Edition

Insta360 has a pretty confusing array of cameras (including the super-pocketable Insta360 GO 2 I tested recently), and brings out new ones at frequent intervals. Different packages and similar names add to the confusion, such as the ONE R and ONE RS.

The Insta360 ONE RS Twin Edition is a package that gets you:

The main unit (“brains” and display)

4K 60fps action camera lens

5.7K 360 camera lenses (two lenses facing in opposite directions)

Battery base

GoPro-compatible mounting bracket

Invisible selfie stick (which the companion apps edit out)

The look, and modules

With the 4K standard lens attached in the forward-facing position, the ONE RS looks fairly similar to a GoPro. The main distinguishing feature is the bright red battery base. Here you can see it with the 360-degree module alongside:

But the lens module can be reversed, so if you’re filming yourself, just pull it off, reverse it, and push it back into place. There are no latches, so it takes just seconds.

It’s equally quick to swap the standard 4K lens module for the 5.7K 360-degree one.

This is really two 180-degree lenses, back-to-back.

Swapping the battery pack is slightly fiddlier, as there is a small sliding latch to release it. But it’s still much easier than the normal action cam arrangement of a locking latch on the camera, and a second locking latch on the battery. Indeed, the external battery pack is one of my favorite elements of the modular design (shown here with a spare battery beneath it):

Whatever module configuration you have, the camera slides into the same mounting bracket – essentially an edges-only case – which has a standard GoPro mount. This makes it compatible with the vast range of GoPro and third-party mounting options available, and is especially useful if you’re upgrading from a GoPro, as all your accessories remain usable.

Because the 360 lens is vulnerable to damage, there’s a slide-on rubber protector that can be used whether or not the module is attached to the camera.

Finally, the kit comes with that Insta360 calls the Invisible Selfie Stick. While entirely visible in the plastic, the companion editing apps for both iPhone and Mac are configured to recognize and remove the stick from view, to give a floating drone-like look to the footage.

Specifications

Given that you’re effectively getting two cameras in one, there are separate specs for the 4K and 360 lens configurations.

4K configuration:

Dimensions: 70 mm x 49 mm x 33 mm

Weight: 126 g

Lens: 16 mm equivalent, f/2.4

Sensor: Half-inch

Max photo resolution: 8000 x 6000 (4:3) or 8000 x 4500 (16:9)

Photo format: JPG or RAW

Photo modes: Standard, HDR, Interval, Night Shot, Starlapse, Burst, PureShot

Max video resolution: 6016 x 2560 @ 25/24fps

Slo-mo: 60fps at 3840 x 2160, 100fps at 2720 x 1530, 200fps at 1080p (1920 x 1080)

Video format: MP4 at 100Mbps

Video modes: Standard Video, Slow Motion, Active HDR, Timelapse, TimeShift, Loop Recording, 6K Widescreen

Video stabilization: Yes (FlowState, in-camera or in-app)

Claimed battery life: 75 minutes

360 degree configuration:

Dimensions: 70 mm x 49mm x 43mm

Weight: 135 g

Lens: 7.2 mm equivalent, f/2

Sensor: Half-inch

Max photo resolution: 6080 x 3040 (2:1)

Photo format: INSP or RAW (DNG)

Photo modes: Standard, HDR, Interval, Night Shot, Starlapse, Burst, PureShot

Max video resolution: 5760 x 2880 @ 30/25/24fps

Slo-mo: 100fps at 3008 x 1504

Video format: INSV at 100Mbps

Video modes: Standard Video, HDR, Timelapse, TimeShift, Bullet Time, Loop Recording

Video stabilization: No

Claimed battery life: 82 minutes

In use

As is usual with today’s action cams, you can either use the camera in standalone mode or via an iPhone app.

The first decision you’ll need to make is whether you want to shoot conventional fixed-viewpoint 4K footage, or 360-degree video. That can be a tough call, because 4K gets you much higher (effective) resolution, while the 360 module gets you a less clear but more immersive experience.

If you opt for 360 footage, then you can later choose whether to edit and export as native 360 (spherical) video, or to reframe in edit. The latter is like you had infinite cameras shooting in different directions, with the ability to choose the viewpoint you want for each moment during the edit. The same resolution proviso applies: that claimed 5.7K resolution is across the whole field of view. However, as you are taking a smaller chunk of it for each view, this – happily – looks very much like 1080p footage.

The 4K module is pretty much standard, and I don’t have much to say about that beyond that it gives comparable results to GoPro, so this review is focused on the 360 cam.

Native 360 output

The first time I used it was when attending the opening of Apple Brompton Road, the fifth Apple Store in London, and the third flagship. Since I knew there would be plenty of standard video online, as half the people in the store were shooting with their iPhones, I opted to shoot 360-degree video to provide the most immersive experience possible.

I mentioned earlier that this did teach me a couple of lessons about shooting 360 video.

First, my assumption that it didn’t matter which way around I held the camera, since it is shooting all angles, isn’t quite correct. At least, not if you’re shooting native 360-degree footage, which lets the viewer choose the direction in which they look. (It’s not an issue if you’re going to reframe the video yourself.)

There is a front and a back to the camera, and while the viewer has full control of the direction in which they want to look, the default view is the front camera. Which I managed to hold backwards.

Second, the very wide angle view means that everything looks faster. So although I’m walking around the store at a normal speed, it kind of looks like I’m jogging around at great speed! Unless speed is a desired effect (which it will be for my next test of the camera), you really want to slow down.

With native 360 video, it’s the viewer who chooses the angle. Drag with your finger/mouse to look around. Alternatively, on an iPhone or iPad, you can turn the device instead. 

I would love it if the effective resolution were higher – looking more like 1080p – but I do think spherical video is an incredibly powerful tool to really give people a sense of being there.

Reframed video

For my second test, I wanted to edit the video conventionally, so that I was choosing the angles. For this test, I took a high-speed RIB (rigid inflatable boat) ride down the Thames. Tough work, but if not me, who?

The high-speed part of the run starts a little way east of Tower Bridge, and we turn around a little way past Canary Wharf. Since the mic in the fast-moving air mostly captured wind-noise, I did consider replacing it with a music track, but I think the wind-noise gives an accurate sense of the experience!

The camera has built-in Steady State Stabilization, which is on by default. This looks for things in the scene which should be steady – like the horizon or buildings – and aims to keep them smooth while allowing foreground movement.

This did a truly incredible job! The RIB ride was incredibly bumpy, but the stabilization keeps the riverside buildings static while allowing the boat movement to be seen. The Insta360 ONE RS has the best software stabilization I’ve seen, period.

Insta360 Studio editing app

Last time I tested a 360-degree cam, I did the editing in Final Cut Pro, but this time I opted to try Insta360 Studio, the company’s own editing app. This is free, but you do need to enter the serial number of your camera to activate it.

Editing in the app is an interesting experience. You place a keyframe marker on the timeline, then when you’re ready to switch to a new angle, drop a new marker, and manually drag to the new viewpoint. Unlike conventional editing, however, the app will smoothly transition between viewpoints instead of an instant switch.

This is deliciously easy to do, and I personally think the panning transitions work better than jump cuts, but there is a bit of trial-and-error involved to get the framing you want all the way through. For example, when we overtook a sightseeing boat, and again when we were playing in the wake of an Uber boat. But you can simply drag the markers back and forth as necessary, so it’s not difficult.

You can choose your aspect ratio, and also choose natural view or some special effects. The only effect I used was Tiny Planet for the opening and closing – everything else was Natural View.

I found smooth transitions work best, but I did throw in a couple of fast ones so you can see how that looks. This includes a “head over heels” shot, which made me dizzy.

Insta360 ONE RS: Pricing and conclusions

Pricing depends on the exact package you get. The Insta360 ONE RS Twin Edition package I tested costs just under $500 (or less on Amazon). Given that you’re getting both a 360-cam and a GoPro style cam, and both are excellent, I think that’s good value.

The 360-degree view is of course a distorted one. It’s not something you’d choose for every video for sure, which is why the twin-pack makes so much sense. But I don’t think you can beat 360-degree video for a real sense of being there.

In terms of choosing between native 360 – where the viewer chooses the angle – and reframed, where you do, I think this depends on the intended usage. Most of the time, I think reframed makes sense, as most video viewing is passive, and most video creators want to choose what the viewers see (or don’t see).

However, if your audience has a more active interest in the subject matter, then there’s a lot to be said for letting them choose what to look at. Given enough interest, they are likely to watch the video several times, looking at different things each time.

Short of one of those AI drones that automatically follows you, this is hands-down the best way to shoot action footage, and this is a superb camera kit with which to do it. Highly recommended.

The Insta360 ONE RS Twin Edition is available on Amazon, along with many other packages. It can also be found at Apple Stores.

FTC: We use income earning auto affiliate links. More.

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Moto G Turbo Edition Real Life Usage Review

Motorola Moto G Turbo Edition Full Specs

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Motorola Moto G Turbo Unboxing, Quick Review [Video]

What is Usage Review, Tests and Opinion?

This review is based on our quick tests and usage done with the phone, we try to push the device to its limits and find out the results which will matter if you plan to buy this phone. We hope this review helps you to get your queries answered about the device.

Box Contents

The box includes Handset, Turbo Charger, Earphone, User Manual and Warranty Card.

Performance App Launch Speed

We launched multiple apps in the background including some web pages, heavy games, and few apps. The launch speed was hardly affected even after launching so many apps, we noticed a minor lag in some cases but it was expected at some point.

Multitasking and RAM Management

Scrolling Speed

We went through a lot of news articles, Facebook feeds, heavy webpages  with a lot of media content including HD images and videos. The response was good even after 3-4 days of regular usage.

Heating Benchmark Scores

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Camera

The Motorola Moto G Turbo Edition comes with a 13 MP rear camera with CCT flash and autofocus, and a 5 MP front camera. Mostly all its competitors have the same camera configuration around this price range. It performs well in almost all the conditions except low-light conditions, and the autofocus speed is quick but it is not very accurate. Shutter speed is fast and pictures in natural light look very natural.

Camera UI

The camera UI is very basic and has almost no toggles on the viewfinder, except only the front and rear camera toggle and video recorder icon. Swiping from the left of the screen brings in the modes and other settings of the camera. Overall a good camera interface, only the tap to capture feature is a bit irritating some times.

Day Light Photo Quality

In day light, both the cameras perform well. The colour production and colour accuracy was very impressive, and details were also nicely captured. Overall, it sports an considerable camera that can capture some good images in bright conditions.

Low Light Photo Quality Selfie Quality

Selfies were also good but not the best we have seen so far, there are some much better front camera modules in the same range. Only the natural light selfies look bright and natural, otherwise the camera captures ordinary selfies.

Motorola Moto G Turbo Edition Camera Samples Video Quality

It can record video up to [email protected] and Slow motion videos too. The video recording in the phone is good, and the slow motion was something that was most impressive. Videos were sharp, clear and bright. If we consider the price, the video quality is among the top ranked phones of this range.

Battery Performance

Charging Time

The phone took less than 40 minutes to get to a full charge for us and even with notifications buzzing on the phone, the battery level has not dropped below 60 per cent. Based on our early impressions, we would say the battery on this phone is pretty reliable and will last you more than a day with moderate to heavy usage.

Screen on Time

We recorded around 4-4.5 hours of screen on time during our usage.

Battery Drop Rate And Heating

Looks and Design

The Canvas 5 again falls apart if compared to the competitors. Where most of the phones are having premium cases, Motorola sticks to a sturdy one. It looks the same as we saw in Moto G 3rd Generation. But Motorola again puts the right move forward by making it IP67 certified, which obviously makes it Water resistant up to 1 meter and 30 minutes and dust resistant as well.

Motorola Moto G Turbo Edition Photo Gallery Quality of material

The front of the device uses glass coating where the back cover is made up of rubber finished plastic with a grippy finish. The sides are made up of alloy which feels really solid and sturdy.

Ergonomics

With a 5 inch display, the Moto G Turbo weighs 155 grams and measure 142.1 x 72.4 x 11.6 mm. The dimensions of the phone are great and single handed usage is very easy. The weight is a little more than the phones which come with this screen size but it is again expected from a phone with such strength.

Display Clarity, Colors & Viewing Angles

Outdoor Visibility (Max brightness)

Visibility in outdoors is good, and adaptive brightness works pretty nicely and changes very smoothly with changing light conditions.

Custom User Interface

Like always, Motorola has used the same basic Android scheme on this device as well. Stock Android lovers will like the interface as usability is never an issue on such devices.

Sound Quality

The sound quality from the speaker is loud and clear. The placement of speaker is on the front of the phone which can be seen in all the Moto devices.

Call Quality

Call quality was fine, we did not face any issues at any point of time.

 Gaming Performance

Game Lag & Heating

While in the gameplay, we didn’t find a point to complain. We did not notice lags in the beginning of the game but when we continued gaming for 30 minutes without a pause, the game started to slow down at few places. These lags didn’t create any problem in the game, and the heating was also very normal. Playing games while charging may cause unusual heating in some cases as it.

Conclusion

Nextbase 612Gw Dash Cam Review: A Touchscreen, Stylish Design, And Features Galore

Everything about the 612GW. including the touchscreen and 4K UHD day video is top-notch. Everything that is, except the low-light video which is weak. With the headlights on, it’s fine, but you can say that of many dash cams. A great camera for many users, a non-starter for some.

Nextbase’s 612GW dash cam made quite the impression when I popped it out of the box. First off, it’s the only dedicated dash cam I’ve tried with a touch display. Touch makes using the camera super-easy. Eliminating the buttons lends a clean and uncluttered aspect to what is easily one of the more stylish dash cams to cross our portal.

The only negative is the low-light captures, which are some of the weaker I’ve seen recently when it comes to peripheral detail. 

Design and features

When it comes to looks, the 612GW is the real deal. The brushed aluminum case, the 3-inch, wide-aspect color touch display with a polarized glare reductions filter, and mount with integrated GPS are all attractive and very functional.

Nextbase

The 612GW is a cut above when it comes to appearance and styling. Though its lighter color will ward off heat, it also makes the camera more noticeable.

As I said up top, there aren’t the usual clusters of buttons, only power on/off on top and the protect video button on the right. There are three ports: the mini-USB power connector on top, the SD card slot on the left, and the mini-HDMI display output on the right side of the unit. As you can offload and watch video from the Nextbase phone app, that makes the 612GW one of the most versatile viewers around: direct USB connect, card reader, phone and direct output to displays.

Nextbase includes both suction and semi-permanent sticky mounts, which attach to the GPS unit via a variable-pressure (via a rotary nut) ball socket. Also bundled are auxiliary power to mini-USB, and mini-USB to Type A cables.

Nextbase

All the goodies in the box: suction mount, semi-permanent mount, power/USB cable, data USB cable.

The on-board camera is capable of taking 4K UHD (3840 by 2160) and 1440p video at 30 frames per second, as well as 1080p at 60 fps or 30 fps. Fair warning: The file sizes for 2160p are rather large—the company and I both recommend at least a 64GB SD card for the 4K UHD. The docs talk about a 7-lens system with a 150-degree field of view. I’ll take Nextbase’s word for the lens count. Whatever is being used, it’s quite good—probably the best optics I’ve seen in a dash cam outside of Thinkware’s.

The 612GW also has two parking modes: standard (for hardwired installations), and intelligent. The latter relies on the battery with the camera in standby mode and the g-sensor powered up. If the g-sensor detects an impact, it powers on the camera and records for five minutes. If not disturbed excessively, Nextbase claims up to several days of coverage. Vava’s Dash Cams are the only other cams I’m aware of that perform this trick. 

Nextbase

The 612GW display is nice and supports touch, but is perhaps not quite as high resolution as this picture would make it seem. 

Other features include time-lapse photos and registering the camera to a particular license plate number. As mentioned, there’s an app that provides a live view and the ability to view videos.

IDG

The Nextbase Cam Viewer software’s main screen with a live view and options.

Performance

By default, the 612GW saves both low- and high-resolution versions of every capture. The high-resolution day video was very nice indeed, with plenty of detail and a warm color palette.

IDG

We have zero complaints about the 612GW’s day video. This is the 2160p and the detail is a testament to superior optics. We still recommend 1080p which provides enough detail with 25% of 2160p’s file size.

The camera defaults to 4K UHD (3840 by 2160), and it does actually have the optics to  capture at least some of the extra detail that resolution is capable of. But file sizes are far larger than those of 1080p, and the 2160p gave my PC a slightly hard time during playback (Hint: You need a pretty modern GPU). I’m guessing that device playback has something to do with the low-resolution files. Sharp, detailed 2160p is a nice capability, but 1440p or 1080p might be a better bet for everyday use, despite the 64GB SD card Nextbase includes.

The 612GW’s night video when the headlights are on is also quite good. It’s the low-light captures (parked with the headlights off) that’s questionable. Though you can easily make out the wording on signs nearby, that’s only because of reflected street light. There was little detail in the darker areas, and adding brightness in post production, which increases detail with many cameras, resulted in a washed-out, grainy image. You can see it in the pictures below.  Feel free to download the image and try processing it yourself.

IDG

What can we say? This is the darkest video we’ve seen in a while, and far darker than the actual scene. We’ve seen much better from Sony EXMOR sensors, so it may be the extra resolution coming into play.  You can see details, but only where the streetlight directly above the car is reflected. 

IDG

This is a low-light night capture after the Nextbase-recommended firmware update—no improvement to speak of. For capturing a general picture of what’s going on all around you, the 612GW is weak, though details on surfaces reflecting light are clear. 

The kicker is, we’ve seen superb night and low-light video from the Sony EXMOR sensors. Nextbase explained to me that it has to do with the higher resolution. That may be, but it does limit the camera’s usefulness in some surveillance situations.

The 612GW runs only a tad warm, and is rated for operation between minus 40 degrees and 120 degrees Fahrenheit. It’s warrantied for a single year.

Great for day, keep your headlights on at night

For the most part, the 612GW is a fantastic dash cam. The touchscreen and extra-detailed 2160p video are certainly worthwhile design flourishes and best of breed. But the low-light captures will be an issue for some.

2024 Mazda6 Carbon Edition Review: Goodbyes Are Never Easy

2024 Mazda6 Carbon Edition Review: Goodbyes Are Never Easy

The market has spoken, and the 2023 Mazda6 must shoulder the consequences. This third-generation sedan has been around since 2012, but familiarity has hardly dulled its handsome styling. Graceful curves and tasteful applications of chrome combine with excellent 19-inch alloy wheels on this Carbon Edition model; there’s not really a bad angle, which is more than you can say for a lot of the sedan competition out there.

Mazda has big changes and tough decisions ahead, though, not to mention an arguably-overdue embrace of electrification. For the Mazda6, it means an end to sales of the sedan in the US beyond the 2023 model year.

Keen drivers knew, though, that the shapely sedan was even better from behind the wheel, and this 2023 Mazda6 Carbon Edition does nothing to disabuse that notion. Mazda has two engines, a base 2.5-liter inline-4 with 187 horsepower and 186 lb-ft of torque, which is perfectly satisfactory, and a much more entertaining 2.5-liter turbo-4. That nudges power to 250 horsepower and cranks torque up to a whopping 320 lb-ft when supplied with 93 octane gas.

Even on pedestrian 87 octane fuel, you’re still looking at a healthy 227 hp and 310 lb-ft. That’s a frankly lavish quantity of power for a car with a $32,800 (plus $945 destination) sticker.

You might suspect that Mazda’s six-speed automatic transmission would be the weak spot, down as it is on a ratio or three compared to what’s de rigueur elsewhere right now. Perhaps a seventh gear would make for even more sedate highway cruising, but I can’t say I missed it generally. Downshifts are prescient in their timeliness; upshifts slur away hardly noticeably.

The turbo-4 isn’t the most characterful engine in sound, but combined with Mazda’s excellent tuning and suspension setup you can’t fault the Mazda6’s performance. Handling is flat and even, composed even when pushed, and the steering shows the same consideration of weight and responsiveness that you’d find in an MX-5 Miata. Perhaps most impressive of all, Mazda doesn’t even need fancy adaptive suspension or similar trickery to do it: there’s a Sport mode, but it mainly just tweaks the shift patterns and throttle response.

Indeed that honesty holds throughout the rest of the Mazda6 experience. The cabin is restrained, with comfortable seats to offset the slightly firmer-than-average ride. A little extra rear legroom would be nice, but it’s still adult-scale back there, and there’s 14.7 cu-ft of trunk space plus a 60/40 split rear bench.

I like Mazda’s dashboard, too, which eschews gimmicks in favor of a more timeless design. Sensibly laid-out buttons, soft-touch plastics, and leather heated and cooled front seats in this Carbon Edition trim all punch above the sedan’s price. Android Auto and wireless Apple CarPlay are standard now, though the 8-inch touchscreen atop the dashboard looks a little small compared to what rivals are offering.

The fact that Mazda locks out the touch control while you’re moving, too – forcing you to use the knob in the center console instead – feels like a safety play that ignores the fact we’re all quicker with touchscreens these days anyway.

Adaptive cruise control, blind spot warnings, lane keep assist and lane departure warnings, rear cross traffic alerts, and emergency brake assistance are all standard on the Carbon Edition. So, too, are heated rear seats, a leather heated steering wheel, and dual-zone climate control.

There’s no hybrid option, however, nor an all-wheel drive version, and Mazda’s fuel economy is only reasonable. The EPA rates the Mazda6 for 23 mpg in the city, 31 mpg on the highway, and 26 mpg combined. You’ll get 30+ mpg from Honda’s Accord or Hyundai’s Sonata in their turbo forms, though admittedly you’ll sacrifice power in the process.

The Ultimate Guide To Digital Marketing

Do you want to reach your customers online? Digital marketing enables you to deliver marketing messaging to your ideal customers on a variety of platforms online.

In this guide, we’re going to look at the various aspects of digital marketing and how you can use them to drive qualified traffic to your business.

What Is Digital Marketing?

Digital marketing is the promotion of your business, brand, products, or services to your target audience on desktop, mobile, and smart TV screens. There are several types of digital marketing you can use, all of which we will discuss shortly.

But first, let’s talk about why you should invest in digital marketing.

Why Is Digital Marketing Important?

In the performance section of the CMO Survey, recipients were asked, “To what degree has the use of digital marketing contributed to your company’s performance during last year? (1=not at all, 7=very highly)”

The results?

“Across all sectors and firm sizes, this cannot be overstated with the average reporting a contribution of 5.5 (on a 7-point scale) to their companies’ success.”

The 2023 Gartner Digital Marketing Survey echoed a similar positive response about digital marketing performance, saying that “70% or more said their organizations had met or exceeded a range of 2023 goals, though that positive outlook may reflect performance against goals revised midyear versus set prior to the pandemic.”

How Does Traditional Marketing Compare To Digital Marketing?

Should your business invest in digital marketing over traditional marketing? Traditional marketing includes radio, non-digital billboards, print publications, and offline events.

According to the CMO Survey, digital marketing spend was expected to increase by 14.3% in 2023. Traditional marketing spend, on the other hand, was expected to decrease by 0.2%.

Marketing Charts published data from PwC’s annual Global Entertainment & Media Outlook report.

What Are The Different Types Of Digital Marketing?

Here are some of the various types of digital marketing businesses and brands use to reach more customers online.

Affiliate Marketing

According to a survey by PepperJam and Forrester, the top-ranked digital marketing channel for customer acquisition in 2023 was affiliate marketing.

This is a winning marketing strategy for businesses that want to transform customers and fans into referral partners who can increase the business’ revenue.

Find out more with the following resources:

Content Marketing

Content marketing allows businesses to communicate marketing messages through a variety of different formats.

Content marketing encompasses blog posts, knowledge base articles, support documentation, white papers, case studies, and similar content resources.

According to Statista, over 60% of B2B and 40% of B2C content marketing budgets were expected to increase in 2023. Further, 69% of companies said they would invest their budget in content creation and production.

A comprehensive content marketing strategy gives your email, search, and social media marketing departments assets to promote.

Learn more in the following resources:

Email Marketing

Email marketing allows businesses to reach people who have consented to receive marketing messages by email. Businesses can collect emails on their website, blog, and social media channels.

Research from Litmus has shown for every dollar spent on email marketing, brands can expect to receive $42 in return.

If you want to convert more of your website traffic, use email marketing to keep people’s attention on your brand until they are ready to make a purchase.

Learn more with the following resources:

Guerilla Marketing

Guerilla marketing allows businesses to gain free public relations for out-of-the-box, viral marketing campaigns that people want to talk about.

Many guerilla marketing campaigns happen offline, like flash mobs and large graffiti art walls.

Since people will talk and share the experience online, it becomes a part of your brand’s digital marketing strategy.

Influencer Marketing

Influencer marketing allows businesses to reach new audiences through popular social media users. Brands campaign with celebrities online to market products via sponsored and paid partnership posts.

A key finding from the State of Influencer Marketing is that “In 2023, sponsored posts received an average of 7,806 impressions (unique views). In 2023, sponsored posts averaged 4,827 impressions. A 57% increase [over 2023].”

Influencer marketing can play a vital role in increasing a brand’s visibility amongst a niche audience.

Learn how with the following resources:

Mobile Marketing

In SimpleTexting’s SMS marketing report, 62% of consumers surveyed said they opted into text message marketing from at least one business within the last year.

If you want to connect with consumers on their mobile devices, learn more about mobile marketing from the following resource.

Podcast Marketing

Podcast marketing allows businesses to reach audiences who listen to podcasts on Spotify, Apple, and other platforms.

In addition to gaining additional brand visibility, your business can use podcasts as assets to acquire links for search engine optimization purposes.

Find out how with the following podcast resources:

Public Relations

Public relations marketing allows businesses to gain visibility for their brand through the media. The goal of PR is to get journalists and influencers talking about your brand, products, and services.

The Global Public Relations Market Report predicts that the global PR market will grow from $88.13 billion in 2023 to $97.13 billion in 2023. The growth is linked to companies recovering from the effects of COVID-19.

When PR marketing is executed effectively, it works to supplement a brand’s social media presence and link-building efforts.

Learn more about PR from the following resources:

Search Engine Marketing

Search engine marketing allows businesses to reach people through search engines like Google, Bing, and Yahoo.

According to BrightEdge research, 68% of trackable traffic comes from organic (53%) and paid search (15%).

Organic search rankings, therefore, play a large role in generating qualified traffic for your website.

Learn more with the following resources.

Social Media Marketing

Social media marketing allows businesses to reach their customers on channels like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

We Are Social’s Digital Report for 2023 found that there are 4.2 billion people worldwide who actively use social media. Of those social media users, 27.5% use social media to research products to buy. 44.8% use social media to search for more information about brands.

With such a large portion of the global population on social media, most brands will be able to connect with their target audience through one or more social networking sites. Social media can also help you in your SEO efforts.

Learn how in the following resources:

Streaming TV Marketing

Streaming TV marketing allows businesses to reach consumers while they watch their favorite TV programs online. Thanks to digital streaming, ad platforms can offer specific targeting and results measurement.

According to We Are Social’s Digital Report for 2023, 70% of internet users aged 16 to 64 worldwide stream TV content via the internet.

Ready to reach the cord-cutters who switched from regular TV to digital streaming?

Learn more with the following resources:

Video Marketing

Video marketing allows businesses to reach their audiences with video content. In most cases, this is achieved via YouTube and other video hosting services.

In the State of Video Marketing report by Wyzowl, 78% of video marketers said that video helped increase sales. 83% of video marketers said video increases the average time spent on the site, and 86% said video increased their website traffic.

Use video to fill your content library, promote as a part of your link-building assets, and share as a part of your social media campaigns.

Learn more from the following resources:

Voice Marketing

Voice marketing allows businesses to reach people using voice-enabled services like Alexa (Amazon), Siri (Apple), and Google Assistant.

It also refers to marketing via live or prerecorded audio content on audio-only platforms like Spotify, Clubhouse, and Facebook Live Rooms.

The Narvar Consumer Report found that up to 45% of voice-enabled device owners use voice searches to shop.

Audio-only recordings can be used as additional content in your library, podcasts, and much more. Learn how with the following resources.

There is no perfect formula for digital marketing – your strategy will depend entirely on your unique customers, market space, competitors, products or services, and more.

Hopefully this gives you a good place to start building the digital marketing strategy that works for you!

Featured Image: Bloomicon/Shutterstock

Body Type Diet: The Ultimate Guide

Ectomorph

If you’re an ectomorph, you might wonder about the ideal diet for your body type. Ectomorphs have a thin body type and find it difficult to gain weight. They also have a fast metabolism, which makes it even more difficult to retain an ideal body weight.

There are a few things that ectomorphs should keep in mind when choosing a diet. First, ectomorphs need to make sure they’re eating enough calories. It’s easy for ectomorphs to undereat, which can lead to health problems down the road. Second, ectomorphs should focus on getting plenty of protein. Protein is essential for muscle growth, and ectomorphs need to pack on muscle mass with any possible means to achieve an ideal shape. Last but not least, ectomorphs should snack often. Since they have such high metabolisms, they need to eat more frequently than other body types in order to keep their energy levels up.

The bottom line is that there’s no “perfect” diet for ectomorphs. However, by following these guidelines, you can create a diet that will help you reach your goals and stay healthy at the same time.

Mesomorph

A mesomorph is an ectomorph with more muscle and less fat. A muscular build, broad shoulders, and a narrow waist characterize them. Mesomorphs are the body type most likely to be successful in bodybuilding.

Mesomorphs tend to have an easy time gaining and losing weight. They can put on muscle quickly, but they must be careful not to overdo it, as they can also put on fat easily. Mesomorphs should focus on moderate-intensity exercises and eat a balanced diet.

If you’re a mesomorph, you’re lucky — you have the ideal body type for bodybuilding. You have all the ingredients for success with your naturally muscular build and broad shoulders. But even though you may have an easier time than other body types when packing on muscle, you still need to be careful not to overdo it. You can easily put on too much fat if you’re not careful.

The key for mesomorphs is to find the right balance between exercise and diet. You need to exercise enough to stimulate muscle growth but not so much that you end up burning off all your hard-earned muscle. And while you may be able to get away with eating more calories than other body types, you still need to make sure that most of those calories are coming from healthy sources. A diet that’s too high in fat or sugar will sabotage your efforts in

Endomorph

If you’re an endomorph, you tend to have a higher body fat percentage and a larger build, and you might find it harder to lose weight and may struggle with cravings. While endomorphs can still enjoy a healthy diet, they need to keep certain things in mind.

Here are some tips for eating if you’re an endomorph

Limit your intake of simple carbohydrates like sugar and white flour. Simple carbs can lead to weight gain, so eating complex carbs like whole grains is best.

Increase your protein intake, which helps you feel fuller and longer and can help boost your metabolism. Lean meats, fish, tofu, and legumes can be promising to meet your protein requirement.

Watch your portion sizes. Endomorphs tend to gain weight easily, so it’s important to be mindful of how much you eat. Try using a smaller plate or bowl to help control portions.

Make sure to get enough exercise. Exercise helps boost metabolism and can help burn more calories throughout the day. If you have an Endomorphs body, you need moderate-intensity exercise for at least thirty minutes daily.

How to Determine Your Body Type

There are different ways to determine your body type; the most accurate way would be to consult a professional. However, there are also some DIY methods that you can use to get an idea of your body type.

One way to determine your body type is by looking at yourself in the mirror. Take a close look at your overall shape and size. Are you more round or more straight? Do you have a lot of curves, or are you more straight up and down? This can give you a good idea of which category you fall into.

Another way to determine your body type is by taking measurements of your waist, hips, and bust. Again, this will help you to figure out which category you fall into. Here are the general guidelines −

If your waist is larger than your hips and bust, you are pear-shaped.

If your hips are larger than your waist and bust, you are apple-shaped.

If your bust is larger than your waist and hips, you are hourglass-shaped.

The Best Diet for Your Body Type

If you’re anything like the average person, you’ve probably wondered at some point what the best diet for your body type is. And with all of the different diets, it could be difficult for a newbie to know where to start.

But don’t worry; we’ve got you covered. In this section, we’ll take a look at the different body types and what kind of diet is best for each one. So, without further ado, let’s get started.

Exercise for Your Body Type

If you want to maximize your workout results, it’s important to tailor it to your body type. Find out your type and how to work out for your body type below.

Ectomorphs

Ectomorphs are typically thin and have trouble gaining weight, and they may have a high metabolism and find it hard to put on muscle. When working out, ectomorphs should do more compound exercises to work on multiple muscle groups at once. They should also focus on gradually increasing their weight to avoid injury.

Endomorphs

Endomorphs are typically larger-boned and have more body fat than ectomorphs. They may find it difficult to lose weight, even with diet and exercise. When working out, endomorphs should focus on HIIT (High-Intensity Interval Training) workouts that help them burn fat. They should also focus on compound exercises that target multiple muscle groups at once.

Mesomorphs

Mesomorphs are in-between ectomorphs and endomorphs. They tend to be naturally muscular with a medium build. When working out, mesomorphs can benefit from both HIIT workouts and weightlifting workouts. They should mix up their routine to avoid plateauing.

Conclusion

We hope this guide to the body type diet has been helpful in introducing you to a new way of thinking about your health and nutrition. By taking into account your physical characteristics, lifestyle, and goals, the body type diet can be an effective tool for creating a sustainable healthy eating plan that works with your unique needs. It is important to remember that everyone’s journey will look different when it comes to finding success with their diets, so don’t get discouraged! Developing good habits takes time, but by following our tips and tricks, you can achieve great results in no time.

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