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A study has raised an interesting question: what should happen to our digital legacy: the data we leave behind after we die?
The question was prompted by the calculation that, before the end of the century, Facebook will have more dead users than living ones …
The Guardian reports on the study.
If Facebook continues to grow at its current rate, the site could have 4.9 billion deceased members by 2100, according to a study by Oxford researchers. Even if growth had stopped entirely last year, the study finds, Facebook would be looking at about 1.4 billion dead members by 2100. By 2070, in that scenario, the dead would already outnumber the living.
That raises questions about whether our digital legacy should be retained, and if so, for how long?
The Oxford study’s remarkable figures highlight the need for overarching changes, the researchers say. Is it time to appoint social media executors? Should we collect our passwords and include them in our wills? Should our Instagram accounts become part of the historical record – how else will future civilizations be made aware of our #squadgoals?
“Facebook should invite historians, archivists, archaeologists and ethicists to participate in the process of curating the vast volume of accumulated data that we leave behind,” Watson said. “This is not just about finding solutions that will be sustainable for the next couple of years, but possibly for many decades ahead.”
Facebook currently allows the account of a deceased person to be memorialized. Here’s how the social network describes this:
Memorialized accounts are a place for friends and family to gather and share memories after a person has passed away. Memorialized accounts have the following key features:
The word Remembering will be shown next to the person’s name on their profile.
Depending on the privacy settings of the account, friends can share memories on the memorialized timeline.
Content the person shared (example: photos, posts) stays on Facebook and is visible on Facebook to the audience it was shared with.
Additionally, you have the option of naming a ‘legacy contact’ for your account, such as a partner. They will then have the ability to exercise some control over the account.
A legacy contact can accept friend requests on behalf of a memorialized account, pin a tribute post to the profile and change the profile picture and cover photo. If the memorialized account has an area for tributes, a legacy contact will be able to decide who can see and who can post tributes.
But should such accounts remain online forever – for hundreds of years, if Facebook survives that long in some form or other? Or should there be some kind of automatic removal of the data at some stage?
And it’s not just Facebook, of course – there’s Twitter, Instagram, blog posts, you name it. Apple has already been involved in controversy over its own policies, which state that any rights to your content terminate as of your death (search for No Right of Survivorship). The only option offered is for all data to be deleted on presentation of someone’s death certificate.
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Now that we’ve officially hit 2023, much of the attention towards Apple has turned to the iPhone and what the company has in store for this new year. 2023 was more of an evolutionary year for the iPhone rather than revolutionary, but that’s not to say changes like the dual-camera design on the iPhone 7 Plus and Portrait Mode aren’t notable in their own right.
This year, however, it appears that Apple has a much bigger update planned for the iPhone lineup, with potential features including an all-new glass design, wireless charging, new screen sizes, and more. The rumors have caused many of us here at 9to5Mac to start wondering what exactly we’re most excited for come this fall….
Last week, Jordan broke down every rumor we’ve heard concerning the iPhone 8. The current consensus among reports is that we’ll see a new flagship iPhone 8 model, as well as updated iPhone 7 and iPhone 7 Plus models with the normal ‘s’ updates.
It’s said that the star of the show in 2023 will be a 5.8-inch iPhone 8 model with a host of new features, a new design, and more. The model is said to feature 5.2-inches of usable touch screen space, while the remaining .6-inches will curve around the edges of the device. This has been corroborated by several reports, all of which say that Apple plans to use a curved OLED display for the top-tier model.
In addition to the display upgrades, the new iPhone 8 is said to feature an all-glass design, similar to that of the iPhone 4 and iPhone 4S. It’s also been rumored that Apple will introduce new color options with the iPhone 8, such as red or Jet White.
Wireless charging, a feature that has been rumored for several years, now looks as if it might finally be coming to the iPhone in 2023. It’s been speculated that Apple’s implementation of wireless charging will be true, long-range charging rather than the inductive solution some Android manufacturers have implemented.
Another widely rumored feature is the removal of the physical Home button. Apple already took the first steps towards this change with the iPhone 7 and iPhone 7 Plus and their new solid state Home button. It’s been rumored, however, that the iPhone 8 will completely ditch the physical Home button in favor of a solution that can be embedded into the display itself in one way or another.
Augmented reality has also been rumored for the iPhone 8, but whether or not it will be ready for this year remains to be seen. Tim Cook has long touted the capabilities of the technology and it’s clear that Apple has a vested interest in the industry, but it’s unclear how much of that work will be present in the iPhone 8.
There have also been rumors of a new 5-inch iPhone coming in 2023, perhaps with a new vertical dual-camera design on the back. This model is expected to stick with the LCD display, as are the 4.7-inch and 5.5-inch models.
There are also, of course, the same iterative improvements we’ve come to expect with pretty much every iPhone refresh: speed bumps, camera improvements, iOS updates, and more. Maybe this year battery life will be a focus? You never know.
Personally, that top-tier iPhone 8 model is calling my name. I’ve long wanted Apple to switch to OLED displays and with the all-glass design and curved screen, it sounds like the perfect blend of design and comfort. Though, long-range wireless charging is also a feature that I think will really revolutionize the industry.
Interestingly, when we ran a similar poll in the lead up to the iPhone 7, the feature that excited users the most was a waterproof design.
As always, it’s important to note that these are simply rumors at this point. We won’t know for sure what Apple has planned for 2023 until it makes the announcements itself.
iPhone 8 concept images via ConceptsiPhone.
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This week, Search Engine Journal would like to recognize our digital marketing community in a unique way. There are many great digital marketers out there, but with Armed Forces Day on Saturday, I would like to acknowledge the digital marketers who have direct experience in the Armed Forces or who have family members with direct experience in the Armed Forces.
In particular, I asked these digital marketers one question: did your experience or the experience of your family members in the Armed Forces affect your digital marketing career and if so, how?
In this post, I would like to share the wonderful answers I received, and I would also like to honor all of those in the digital marketing world and beyond who have offered their services and their lives in the Armed Forces worldwide.
Angie Schottmuller, @aschottmuller, Growth Marketing Advisor of Interactive Artisan
“I originally wanted to be a doctor/veterinarian and served with the 452d Combat Support Hospital, US Army Reserves, NCOIC of Patient Administration, Sergeant (E-5). Near my 4th year in college, I changed to a business degree. My medical education and experience provided insight into physiology and psychology factors that I’ve uniquely woven into conversion optimization frameworks for persuasive design and content.”
Douglas Karr, @douglaskarr, CEO of DK New Media
“I was a Nuclear Electrician, so discipline, analysis, and troubleshooting were the foundation of my work every day. I brought that same tenacity to marketing strategies when my career shifted from connecting and analyzing data for machinery to human behavior. I’m a veteran of Desert Shield and Desert Storm.”
Susan Dolan, @GoogleExpertUK, Google Expert UK at SEO Web Marketing
“My Granddad, Frank Dolan, was an amazing, honest, strong man who was a boxer and fought Randolph Turpin during the war. When he was shot the Queen’s surgeon was flown to Balmoral to save him. My Granddad taught me fairness and to help your fellow man while standing up to people who do wrong in the world. Social Media is changing the world, and I so am proud to be part of it. His generation gave me liberty. God bless their souls.”
John Sparks, @IAmJohnSparks, CEO & Founder of Online ImageWorks
“Attitude & persistence are key in any effective social media strategy.”
Douglas Burdett, @ArtilleryMarket, Principal at Artillery
“Three things: 1) leadership, 2) creative problem solving, and 3) the ability to quickly learn and master technical subject matter (but then again, high explosives really make you pay attention to what you’re doing).”
Stephen Floyd, @Search_Evolve, Owner at Search Evolve
“As a war-time member of the United States Army Airborne Infantry, I learned to work as part of a team and to accomplish my mission no matter what. SEO has very much in common with warfare. For example, you must be prepared to fight the long fight; SEO is a marathon, not a sprint. In the Army we had air support, artillery, and infantry…in SEO we have onpage, links, and social. Also, in combat you must be able to adapt to change quickly…the same is true for SEO, Google changes it’s algorithms frequently, and those who fail to adapt will fail.”
Layne Harris, @hellroy, VP of Innovation Technology at 360i
“Exposure to different types of people and problem-solving opportunities.”
Steve Wiideman, @seosteve, President of Wiideman Consulting Group
“US Army Enlisted (PFC, 1-22 Infantry 1994-1998) I was part of Task Force 21 in 1995, training Infantry soldiers on how to use laptops and satellite technology to target enemies. I earned an Army Achievement Medal for field performance and helped our battalion offices earn a 98% efficiency in MARKS organization. Now I help a small army of SEO’s use digital to target competitors in search results. Beyond that fun similarity, the Army taught me how to face challenges rather than work around them, get through tedious tasks without complaining, and use integrity in every speech, pitch, and report.”
AJ Ghergich, @SEO, Founder of Ghergich & Co.
“My father was in the military and recently retired as a Lieutenant Colonel in the Army. We moved around about every 2 to 3 years and you learn to quickly get along with new people and appreciate the time you have with them. You also get a first-hand look at the insanely hard job the military does for us and the hardships that are put on their families when one or both parents is being deployed overseas. Growing up an Army Brat had a big impact on me, that I would not change for anything. I am proud of my father and thank him for his service and sacrifice.”
Chad Pollitt, @chadpollitt, VP of Audience, Co-Founder of Relevance
“My service in the US Army and a tour of duty in Iraq taught me life’s most valuable lesson — how to ‘Embrace the Suck.’ The details of which can be found here.
Aside from learning to embrace the suck, my tour of duty in OIF3 (2005) made me discover a love for writing. I read every book I could get my hands on and magazines cover to cover. In between I spent time writing to newspapers around the world about my thoughts while in Iraq. By the time I got home my articles were published dozens of times around the world.
Shortly afterward, I started blogging about my civilian passion — digital marketing. Ten years and nearly 900 articles later, I’m being featured in this article. Without my tour of duty I don’t think I would have ever started blogging. I owe my entire civilian career to Uncle Sam.”
Michael Donnelly, @MichaelDonnelly, SVP and Group Head of Global Digital Marketing at MasterCard
“I was given a long string of unrelated characters as a young Military Intelligence Officer before and during Desert Storm that allowed me to communicate with others on this thing called ARPANET which later became more commonly known as email on the Internet… I was fascinated and became hooked for life.”
Drew Sanocki, @drewsanocki, Founder of Nerd Marketing
“I was an intel officer, so it taught me how to conduct a great analysis.”
Ana Hoffman, @AnaTrafficCafe, Founder of Traffic Generation Café
“Traffic Generation Café wouldn’t have existed today but for my husband’s Air Force service.
As you may know, military personnel moves around every 2-3 years. When you are a military wife, you have to learn to do the following two things and do them very well: to stretch your budget (you know… too much month at the end of money?…) and to find a way to supplement it.
A traditional career is out of the question for most of us. But an online career, that goes where you go, that adapts to your lifestyle, that can be done in the middle of the night when everyone else is asleep. That’s how I ended up in online marketing and then blogging specifically.”
Kristi Hines, @kikolani, Freelance Writer
“My mom was a multichannel communications equipment operator in the Army. This made her eligible for company organized computer training and ultimately led her into a career in computer programming. As a result, I got my hands on a computer at the age of three and was programming in my teens. This eventually led me to web design, building a quasi-blog site as early as 2001, and ultimately into freelance writing and digital marketing today.”
Jason Wright, @marketingbydata, Owner of Marketing by Data
“As an airborne infantryman in the 82nd Airborne I learned to “shut up and suck it up.” Life is a marathon and you have to be able to endure the worst in order to enjoy the best.
The military gave me the confidence to believe that I can achieve anything. I learned how to lead a team and be accountable for our results.
‘Airborne All The Way!’”In Conclusion
Digital Asset Management (DAM) software is a business process management solution which provides you with a centralized online hub to create, manage, share, track and find digital assets
Now imagine if the Budweiser ad featured the wrong logo or an embarrassing typo pointing viewers to a competitor’s website. Fortunately, this didn’t happen, but it is every marketer’s nightmare.
A Super Bowl commercial is a digital asset, made up of other digital assets, including; the logo, font, images, music, video, and other elements. All of it must be carefully managed to help tell the brand story.
Every day, there are more and more digital assets being created. Trying to keep track of versions, licensing and stakeholder access is harder than ever – and the chances of (often costly) mistakes increase.
Digital Asset Management (DAM) software is a business process management solution which provides you with a centralized online hub to create, manage, share, track and find digital assets.
According to leading business software site Capterra,
“Digital asset management software (DAM) is designed to keep your media files safe and secure. Be it photographs, videos, logos, and more, these systems seek to keep your company’s branding materials cohesive and protected.”
A DAM streamlines management of all files including Microsoft Office documents, video, audio, design files, and presentations. Seamless integration of your DAM with your other systems ensures your DAM is not an island – but rather, it’s the single source of cohesion for your marketing stack.
With a constantly increasing number of digital files being created and used in a multi-channel environment, without a DAM it’s easy to feel perpetually disorganized and lose control of brand assets. Trying to keep track of asset licensing, staying on top of file versions and managing stakeholder access to assets without a robust system in place is both difficult and costly. Haphazard asset management can lead to a slew of problems which prevent your marketing team from providing inspiring, on-brand marketing.
With a DAM, your marketing team, designers, agency partners and other business stakeholders have uninterrupted access to your creative files. And at the same time, you have clear processes for your creative content.
The core of any Digital Asset Management system is the ability to easily search for your digital files according to metadata you assign by tagging with keywords and other descriptors. However this is just the start of how a DAM can make your life easy. Here are some DAM use cases:
Local area marketing
Manage creative jobs online
Order branded materialsBrandHub
With custom brand guideline pages displayed within your DAM, not only will your users be able to access brand assets such as logos, fonts, and images, but you can also put your brand guidelines online, making it easy to access and update. It’s the simple way to keep everyone on brand.Local area marketing
With web-to-print templates, adjusting creative content for local markets has never been easier. With easily-accessible locked InDesign templates your retailers, franchises, dealers or local markets can fine-tune specific areas of creative like location and price point. Templates link back to your DAM library so users can select their logos or images to include, if permitted. With no more clip-art surprises, you will have creative consistency across diverse markets and will save on agency fees for local customization.Creative approvals
Streamline your creative projects with workflow approvals. This means artwork is always approved by relevant stakeholders before it is distributed, and files with talent usage rights associated require download requests so you can capture how these file are used. With audit trails and alerts, creative approvals keep everyone on the same page for brand compliance.Manage creative jobs online Order branded materials
With a database of promotional materials, your team or sales force can easily view pricing of each item, request customizations and order with ease.
IntelligenceBank CEO Tessa Court attributes the growth in DAM usage to the clear ROI benefits, “Digital Asset Management saves up to two hours per day in marketing administration time and promotes creative quality”. Other benefits include that it; enables stakeholders to ‘self serve’, avoids duplication, ensures compliance, and promotes consistency.The ROI of DAM
To put it simply, Digital Asset Management makes your life easier by saving you up to two hours per day in marketing administration time. With a DAM system, you experience the following tangible returns on investment.
Save time searching for assets — instead of trawling through a chaotic shared drive or Dropbox, lightning-fast search means your stakeholders can instantly find the creative files they need
Enable your stakeholders to ‘self serve’ so the marketing department isn’t repeatedly sending out the same files
Template customization lets retail stores or dealers make limited adjustments to creative files, saving you thousands on artwork localization costs
Reduce courier costs by emailing links to large files to both registered and non-registered users
Avoid duplication of creative which is costly and time-consuming
Ensure creative assets are compliant with talent usage rights and copyright, so penalty fees are avoided.
Download the ‘What is Digital Asset Management?’ Whitepaper to learn about the many features and benefits of a DAM.
Thanks to Rob Weisz for sharing his thoughts and opinions in this post. Rob is the VP of Marketing at IntelligenceBank. He is an experienced marketing leader, having driven growth across a range of industries for more than 20 years in Australia, the US and UK.
Business expenses include the cost of goods sold along with the ordinary and necessary operational expenses associated with keeping a business running.
Separating business finances from personal finances helps you track your business expenses more effectively.
Tracking business expenses is essential for maintaining healthy cash flow and qualifying for tax deductions that could reduce your taxable income.
This article is for aspiring entrepreneurs and new small business owners who want to improve their accounting practices with careful expense tracking.
Keeping tabs on business finances – including tracking specific business-related expenses – is crucial to running a business. Proper accounting improves cash flow, the oxygen your business needs to survive. Additionally, careful expense tracking helps your company qualify for valuable tax deductions that reduce your adjusted gross income. Here’s what you need to know about business expenses and how to track them.What are business expenses?
Business expenses are expenditures directly related to starting a business and maintaining operations. Business expense examples include inventory purchases, payroll, salaries and office rent.
Business expenses fall into one of two categories:
Cost of goods sold (COGS)
“There are two types of business expenses: cost of goods sold, which are costs associated with making your product; and operating expenses, which include rent, salaries, business licenses and permits, and self-employment taxes,” explained Jeff Fazio, head of small business specialists at TD Bank.
Separating business expenses from personal expenses is crucial for proper small business tax management because business expenses can help you qualify for tax deductions. Tax deductions are applied to your taxable income, potentially lowering the overall rate you’ll pay.
“Business expenses are ordinary and necessary costs a business incurs to operate,” noted Nicholas Holmes, founder of Product Reviewer. “Businesses need to track and categorize their expenditures because some expenses can count as tax deductions, resulting in significant cost savings.”
Did You Know?
Tax deductions should not be confused with tax credits, such as research and development tax credits, which are applied directly to your tax bill, not your taxable income.
Check with your accountant about crazy but legal tax deductions. For example, limos, gym memberships, pets and even hair dye may qualify – under the right circumstances.
Check out our review of Zoho Books if you need an accounting solution for a very small business. If you need a more robust solution, read our in-depth review of QuickBooks Online – our choice as the best accounting software for small businesses.3. Manage your receipts.
In addition to digitally tracking expenses, take photos of physical receipts for cash payments or payments made on a personal credit card. For example, if an employee takes a client out for lunch and pays with their card, ask them to record the transaction by taking a photo of the receipt and sending it to you for your records.
Other physical receipts to track include car mileage, train tickets for commutes, internet bills and other reimbursement expenses.
Consider using receipt-tracking tools for your business. For example, the Expensify app can automatically read a photo of a receipt and convert it to a logged expense.What are the benefits of tracking business expenses?
Tracking business expenses has benefits beyond qualifying for tax deductions. Here are a few notable ones.1. Tracking business expenses helps you understand your business’s cash flow.
Business owners can more easily understand cash flow – an essential business survival factor – when they accurately track expenses.
“One of the primary reasons why most businesses fail is the mismanagement of the cash flows,” Holmes warned. “Owners can manage their cash flows through daily expense management so that expenses don’t outstrip the income at the end of the month.”2. Tracking business expenses demonstrates your business’s profitability.
Effectively tracking business expenses allows business owners to gauge how well their business is doing by illuminating its profit margin. Tracking can also provide a clear financial record to lenders, improving the chances that a business can secure the funding it needs to grow.
“The percentage of profit tells how much a company is generating money and helps attract the investors, funds the day-to-day activities and aids in getting financing,” Holmes explained. “Every business wants to be profitable at a glance, but many struggle to calculate it, as they don’t keep accurate records of their income and expenses.”3. Tracking business expenses identifies potential cost savings.
Good accounting software can help you separate unreimbursed expenses from deductible expenses, allowing you to tag specific line items by expense category. This includes tags like personal expenses, entertainment expenses, meal expenses, travel expenses and capital expenses. Separating expenses is helpful for reporting purposes at the end of the tax year and allows you to examine your business expenses on a granular level and determine where you might find cost savings.4. Tracking business expenses keeps you within your budget.
As a business owner, understanding your budget is crucial to making the right financial decisions. Tracking your expenses will give you further insight into how much money you’re spending, what you’re spending money on and whether your current budget needs adjusting.
For instance, perhaps your expenses are higher than anticipated. You might need to increase your budget or cut back on spending to ensure you stay within your budget. Either way, this knowledge helps keep you financially aware.5. Tracking business expenses improves employee satisfaction.
By tracking your business expenses, you can more quickly reimburse employees for out-of-pocket expenses like travel, commuting, meals, business supplies and training materials. Offering this reimbursement perk to employees can act as a recruitment and retention incentive. Employees will feel more valued and satisfied if their business expenses are covered.Tracking business expenses is crucial to success
If you are starting a business or looking to grow in the near future, you must track your business expenses meticulously and transparently. You’ll be able to reduce your taxable income and better manage your business.
When cash flow suffers, review your business expenses and find areas where you can cut expenses. Conversely, when your business is doing well, you can examine where you have opportunities to invest in growth.
Tracking business expenses can also help you demonstrate to lenders that your business is fiscally responsible and can be a trusted borrower when you need financing.
Sammi Caramela contributed to this article. Source interviews were conducted for a previous version of this article.
Today, marketers are focused on creating amazing content instead of a single keyword. In order to achieve this, they need to consider the context of the search query. According to Google, over 15% of its daily searches are for new terms, and with trillions of these being conducted each year, it means that there are a lot of new queries out there.
Due to the vast number of unique and diverse ways that people search for certain issues, LSI keywords have become a vital part of Google’s ranking factors. They can help boost your website’s search visibility and contextualize your content.What Are LSI Keywords?
Latent Semantic Indexing is a special type of SEO that involves ranking keywords that are related to your main keyword. When it comes to searching for terms, search engines look for terms that link together to provide meaning. If the words are frequently searched for and are popular, then search engines will consider that the content is relevant.
Not only are LSI keywords synonyms, but they also play an important role in determining the overall content of your web page.What is LSI Keywords Ranking?
When it comes to ranking web pages, search engines consider various factors. One of these is the relevance of the content of the page. They can identify redundant keyword stuffing if you repeatedly use the same keyword on your site.
In the past, if you repeatedly used the same keyword on a site, you might have been penalized by search engines. Today, search engines are more aware of this behavior and will not penalize you. Implementing LSI keywords can help improve the relevancy of your web pages and boost your ranking.How Do LSI Keywords Improve Your Rankings?
When it comes to searching for content, Google uses a variety of factors to determine which pages are relevant to a particular query. These include the primary keywords that are used in the search query and the topic of the page.
It’s also natural that some of the primary keywords that are used in the search query will be surrounded by other related and hyper-relevant terms. With the help of LSI keywords, Google can determine the quality and content of each page.LSI Keywords Protect your Website
One of the most important factors that you should consider when it comes to optimizing your website is the use of good LSI keywords. In order to avoid getting penalized for using too many keywords, it’s important that you find the right ones. LSI keywords tend to appear in deep and thorough content, which is exactly what Google wants.Target More Keywords
One of the most effective ways to boost website traffic is by using multiple LSI keywords. This strategy can help you create compelling and unique content that will attract more visitors and convert them into sales. You can also use these keywords to outrank your competitors and reach a larger audience.Catalyses Paid Search Advantages of LSI Keywords
In addition to searching for the main keyword, Google will also analyze your page for other related terms such as “email campaign,” “Mailchimp,” and “subscribers.” This method helps the search engine understand the overall topic of a page and its content at a deeper level. For instance, it doesn’t just look for the keyword “email,” but rather takes into account the various other related terms and their content.Google Comprehends Contexts as well
With the help of its algorithm, Google has been able to “read” web pages the same way a human would. It has also been able to categorize keywords according to the context of the text. For instance, it can now distinguish between figurative and literal expressions. According to Google, you should avoid including LSI keywords in your content if they’re not relevant.Google Generates Better and more Relevant Results
A recent study conducted by Google revealed that they can identify words that are commonly used in the pages that they inspect to improve the bots’ understanding of the main topics.Google Represents your Brand in a Better way
Their algorithm is also designed to help Google identify the various pages of your website that are related to your business. LSI keywords have become an integral part of the search engine’s algorithm.
The goal of Google is to provide the most relevant results possible for every search query. Even in the obscurest terms, this standard of quality is exceptional. Without semantic indexation, building the search engine would be impossible.Plugins to Find LSI Keywords
SEOPress − One of the best plugins currently available is SEOPress, which is a tool that allows you to manage various keywords and other related data.
SEOPressor − Another great tool is SEO Pressor, which allows users to enter up to three keywords in a search. It has various features, such as a warning system that will notify you if you overuse certain words.
EasyWPSEO Plugin − Another great tool is EasyWPSEO, which is a plug-in that provides LSI terms and HTML code for calculating various SEO factors.Conclusion
Google has made significant progress in machine learning and artificial intelligence. Unfortunately, it is frightening to see how far they have come. LSI keywords are becoming more important as search engine uses them to find content. This is why it’s important to learn how to leverage these terms in your marketing efforts.
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