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Despite a sub-£100 price tag, the Nothing Ear (Stick) offers a high-quality design and impressive audio performance, but this is paired with a few key issues.

The brand Nothing seems to have a very stylish chip on its shoulder when it comes to the world of modern consumer tech design. Through its smartphone, previous earbuds and its latest product, Nothing really wants you to know that it is different.

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And with this attention to design, it is no surprise that Nothing’s products stand out in a pretty crowded market. But are fancy features and aesthetic designs enough to secure your interest?

We spent some time using the brand’s latest product, a pair of earbuds titled the Nothing Ear (Stick) to see. They are affordable, encased in a truly unique charging case and offer a somewhat different take when it comes to fitting in your ear. But is that enough to make them worth your time?

Stepping into the future

Looking like an oversized lipstick case from the future, the Nothing Stick’s case takes a turn away from the AirPods-style housing most headphone providers have adopted. The earbuds are encased inside the tube, with a twisting mechanism revealing them to the world.

It is a satisfying experience, especially for those who can’t help but fidget and play with something.

The charging case is unique and its daring in a world of identical charging cases, but the innovation comes with one major inconvenience – dirt. A few days in and I could see flecks of dirt inside the case.

Because of the rotating design and the white lining inside, the Nothing Stick case collects dirt easily, even if you’re just sat at your desk. The rotating mechanism also makes it really hard to clean out. It’s not the end of the world but it does put a dampener on an otherwise brilliant case.

Unlike most earbuds, these do not feature rubber tips. This means a looser fit in your ear, and quite noticeably, absolutely no noise cancellation. The lack of noise cancellation is fine when you’re at home or in the office but you will find a lot of sound leaking in when you’re walking through the streets, sat on the bus or generally in a noisy place.

Equally, the lack of rubber tips means these earbuds sit loosely in your ears. This is going to be both a blessing and a curse, and it all comes down to the complete genetic gamble that is the shape of your ear.

If you’re lucky (like I was), the Nothing Stick will sit comfortably in your ear and will stay there through runs, walks and some light head bopping if the song justifies it. This loose fit and the lightweight nature of the earbuds meant that I could comfortably have them in for hours – a feat I can’t say for most earbuds these days.

However, a fair number of people have reported a loose fit with the earbuds easily falling out. I made some friends try the earbuds out and all but one of them experienced a comfortable fit.

Like most Bluetooth earbuds, there are touch controls available here, but they are pretty finicky. You activate controls by squeezing the arm of either earbud, which is surprisingly tricky to do smoothly. A single press will pause, play and answer/hang up calls. Double press to skip and triple press to go back.

How do they sound?

Nothing has created a unique look here, but let’s not judge a book by its cover, how do these buds sound? While they aren’t perfect, the sound performance of the Nothing Ear (Stick) is certainly impressive for the price.

With these earbuds, Nothing created something known as Bass Lock Technology. This, in theory, prevents sound leakage that would normally occur due to the open design. Through this technology, the software detects bass loss and attempts to equalise it.

When you’re in a quiet environment with not much background noise, this works quite well with the earbuds offering a solid punch of lows.

The many bass-heavy effects of Fred again’s Rumble are clearly identifiable and are saved from the muddied effect seen with some cheaper headphones.

Equally, the aggressive drums of Queens of the Stone Age’s Song For The Dead still punch through, and a play through of Sweet Dreams by Eurythmics isn’t dampened, still shining in all of its bassy glory.

However, this is only the story in quiet environments. On my daily bus ride home, songs were frequently being drowned out or muddied as the earbuds tried to compensate.

The grit of heavier songs like Nirvanas In Bloom become lost and quieter more subtle tracks such as Truman Sleeps by Philip Glass are completely drowned out, forcing you to ramp up the volume.

This is the trade-off that comes with the open-design of the headphones. They are lighter, and for some, will be a more comfortable fit. However, they also leak a lot of noise, making them a less enjoyable experience in loud places.

You can mess with the sound of the headphones through the Nothing X app. Like the headphones themselves, the app is more about looking nice than offering a lot of features, with the only important feature being the equaliser.

Through this, you can prioritise bass, mid or treble, or alternatively you can choose from a host of pre-made equalisations. For most of the period testing the headphones, I used the balanced sound option.

Verdict

For the £99 price tag, it is hard to argue with the value of the Nothing Ear (Stick). They offer a truly solid audio performance, and a playful design that is rare to see in headphones these days.

However, there are some key factors that will instantly make these the wrong earbuds for certain groups. The lack of noise-cancellation, the loose fit and the shorter battery life are all key factors to weigh into a purchase decision here.

Realistically, these earbuds are best used in certain situations. While working in the office or at home, I could have them in comfortably for hours, and the open-design meant I could hear the world around me. On my commute, and walking around town, I found myself really missing noise-cancellation.

Alternatives Sony WF-1000XM4

The Sony WF-1000XM4 are often touted as the best in-ear headphones on the market, but with claims like that, it is no surprise that they are also expensive.

They can often be found in sales just below £200, but at full price they cost £250.

That price tag secures you incredible audio, market-leading noise cancellation and a really solid battery life.

AirPods 3rd gen

If you are an Apple user, you will be best off going for a pair of earbuds from the brand directly. While they are more expensive, the 3rd generation AirPods are a great way to go.

In our Apple AirPods 3rd generation review, we were impressed by their brilliant audio performance, how comfortable they were over long periods, and the inclusion of spatial audio.

While they offer a similar fit to the Nothing Ear (Stick), the AirPods will fit a wider range of ears.

Samsung Galaxy Buds 2

For users of Samsung, there are plenty of alternative earbuds to choose from, but our recommendation would be the Samsung Galaxy Buds 2.

These earbuds offer active noise cancellation, blocking out most noise around you. That is paired with an impressive audio performance similar to a pair of AirPods.

However, with an IPX2 rating, you won’t want to get these too near to puddles of water.

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Google Chromecast Vs Roku Streaming Stick Comparison Review

Our Verdict

Both devices are pretty nifty in terms of turning your HDTV into a Smart TV. Right now, we’d suggest forking out an extra £20 and getting the Roku for more internet and local media streaming functionality. That said you can be sure Google is going to grow in app support for the Chromecast as time goes by, which will make its £30 price tag look incredibly appealing for the average user looking to get BBC iPlayer and Netflix on their TV without having to hook up their laptop each time.

If you don’t have a Smart TV and are unwilling to pay the vast amounts of money to upgrade to one, then you can turn your existing HDTV into a Smart TV from as little as £30-£50 with the Google Chromecast or a Roku Streaming Stick. Here’s where we find out which one is the best value in our Google Chromecast vs Roku Streaming Stick comparison review.

The way these two TV streaming sticks work are very similar, in that they are both essentially Wi-Fi dongles that plug into your TV’s HDMI port, and then bring a host of apps and online content straight to your TV. See Apple TV vs Chromecast review.

Google Chromecast vs Roku Streaming Stick comparison review: Price and availability in the UK

Roku announced the arrival of the Streaming Stick a short time ago, but unfortunately it will not be available to buy in the UK until late April. The Google Chromecast however is now available to buy in the UK and can be purchase via the Google Play Store and other usual retailers such as Currys, PC World and Amazon.

Neither device is particularly expensive, but the Google Chromecast is significantly the cheaper of the two, costing only £30 compared to the Roku Streaming Stick’s £50 price tag. See How to set up and use Chromecast.

It’s tough to declare a clear winner here as both devices are still in their infancy, and while the Chromecast offers a lot of promise, it is still lacking in terms of what it offers, when compared to the Roku Streaming Stick, thanks to the ground work done by previous Roku Devices. Our instinct tells us that spending £30 on a Google device that promises to bring Smart TV services to your regular HDTV is going to prove worthwhile in the long run, but for now the extra £20 for the Roku looks like a fair price bump. See What can you watch on Chromecast: why Chromecast is a game changer.

Google Chromecast vs Roku Streaming Stick comparison review: Streaming services provided

Price is obviously a major factor you should consider when deciding which of these two streaming stick you should buy, but what is probably more important, is what features the devices offer for the price.

On the face of it, these two TV streaming dongles do largely the same thing, and that is connect your TV to your local Wi-Fi network and enable playback from TV apps and local media.

The Roku Streaming Stick offers access to over 500 Smart TV services incliding Netflix, BBC iPlayer, NOW TV, 4oD, Demand 5, Sky News, Spotify, VEVO, Sky Store and Plex, to name but a few. Locally stored content can be streamed directly via the Roku app.

Unfortunately as Google Chromecast has only recently been launched, there are only a limited number of services available to UK users; these include: Netflix, BBC iPlayer, YouTube, Google Play Movies, TV & Music, Red Bull TV, VEVO, Plex and Real Cloud Player. This is a list that we expect to grow rapidly once video content providers catch up with the Google Chromecast stick.

In order to get video content from your mobile devices (smartphones and tablets) working wirelessly via the Chromecast dongle, you have to purchase either the AllCast Premium or Plex for Android apps. Both these apps cost £3 and work with Chromecast, however, from our experience the playback is a bit glitchy. We’d have loved to have seen an official Google Chromecast app that played local media content from a smartphone or tablet. This would have made it a real rival to the functionality of the much more expensive Apple TV, and also a more desirable streaming dongle all-round.

Google Chromecast vs Roku Streaming Stick comparison review: Controls

The major difference between these two streaming devices is that Roku Streaming Stick comes with a physical remote control plus iOS/Android app support. It uses an on-screen interface to browse content.

Meanwhile the Chromecast relies on devices such as Android smartphones and tablets to be controlled. It also supports iPhone, iOS, PC and Mac (via Chrome) and Chome OS devices. Instead of using an interface, you simply choose what content to view via the Chromecast on your device and hit play.

See all digital home review.

Google Chromecast vs Roku Streaming Stick comparison review: Design

There’s not a lot we can say here really. Both of these streaming dongles look pretty similar and ugly. The trouble with these devices is that the idea is for them to be hidden behind your TV, however they still need to be big enough for their Wi-Fi receivers to work properly. The result is the classic looking dongle. Pretty boring really.

Specs Google Chromecast: Specs

HDMI dongle, requires web connection, powered via microUSB

What Are The Possible Complications Of Ear Infections?

Probable Symptoms of Ear Infections

An ear infection, also known as acute otitis media, develops in the middle of the ear. Diseases generate inside the air-filled area inside the ear, and once you start feeling pain, you need to consult with doctors.

Children suffer from ear infections more than adults.

Kids will face ear pain, especially lying in bed.

They will feel huge pain while pulling their ears.

Kids may feel trouble while sleeping due to ear infection

Fussiness and loss of balance can also be a part of ear infections.

Headache, drainage, and loss of appetite are common symptoms of ear infections in kids. 

Like kids, adults can also suffer from ear infections and feel problems like ear pain, fluid from the ear, hearing trouble, etc.

Complications of Ear Infection

According to experts, frequent ear infections can heal independently, and it is not contagious. Superficial ear infections can get cured using over-the-counter medication or antibiotics. An ear infection is most common among children. Ear infection in children can lead to several complications. Let’s check some probable complications that kids can suffer from ear infections.

Hearing Loss

Grown-ups or children can face hearing loss if the infection is not cured completely. As per experts, hearing loss is often temporary and can be cured with proper medications. Research says that only 2 out of 10000 kids suffer permanent hearing loss due to a middle ear infection.

An ear infection is troublesome for young children who have just learned to speak. It can become more severe if kids suffer from an ear infection that affects both sides. Persisting hearing loss can stop children in their easy learning.

Brain Abscess

Brain Abscess is when pus assembles in the brain due to infection. The prime cause of brain abscesses is an infection due by bacteria and fungi. The probable reasons for Brain Abscesses are ear infection, sinusitis, pneumonia, head injury, dental problem, etc.

Once individuals start suffering from this disease, they can suffer from problems like

Headache

Alteration in the mental state

High temperature

Stiff neck and change in vision, etc.

Doctors usually suggest blood tests, CT scans, MRI, etc., diagnose the cause of brain abscesses and suggest the best remedies.

Mastoiditis Cracked Eardrum

Ear infection can build fluid inside the eardrum, and the eardrum can burst or get cracked. It can develop due to middle ear infection, Barotrauma, loud sound, use of small objects inside the ear, head trauma, etc.

A cracked eardrum can develop the problems like hearing loss, middle ear infection, cholesteatoma, etc. Experts suggest not using objects inside the ear and getting proper medication for middle ear infections. It is recommended to keep your ear safe from loud noise.

Meningitis

The protective membrane that covers the brain and the spinal cord can get inflamed due to infection, known as meningitis. Bacterial infection typically develops in this situation, but other diseases like cancer and consumption of different medications can sometimes develop this disease. Sometimes, a condition in the middle ear can cause meningitis; however, it is rare.

If meningitis is caused by ear or sinus infection, it is known as bacterial meningitis. Here the bacteria enter the bloodstream and roam through the brain & spine. Bacteria responsible for bacterial meningitis are Streptococcus pneumonia, Neisseria meningitides, Haemophilus influenza, Listeria monocytogenes, etc.

Facial Paralysis

Individuals can have facial paralysis due to swelling in the facial nerve. It can be caused due to damage to the part of the brain that sends signals to the facial nerve. This health hazard is also known as Bell’s palsy, and people can suffer from the problems mentioned below.

It can cause paralysis on one side of the face

Headache and loss of taste

You can also feel pain around the jaw

Remedies Ffor Ear Infection

Suffering from ear infections always requires proper medication, and here people need to consult with professionals for the best remedies. Experts often suggest some home remedies which can give you relief.

Tylenol and Advil are common over-the-counter medications that will heal you from ear infections. Parents need to consult with doctors before using any medications for them.

Another effective way to stay away from ear infections is a warm air compress. Warm air compress can help to reduce the pain. Saltwater gargling is another excellent remedy for ear infections and swelling. You can try this method daily two times.

Hydrogen peroxide can use to get relief from an ear infection. Experts suggest placing a few droplets of hydrogen peroxide inside the affected ear. It will help you to feel less pain. Hence, if you have been suffering from ear pain for over two days and fluid comes from the ear, you should visit ENT specialists immediately.

Conclusion

Suffering from an ear infection is not uncommon in kids; many times, adults can also suffer from viral infections in the ear. It is necessary to consult with professionals for the best remedies. It would help if you washed your hands to avoid germs, and your kids need to vaccinate immediately.

Nextbase 612Gw Dash Cam Review: A Touchscreen, Stylish Design, And Features Galore

Everything about the 612GW. including the touchscreen and 4K UHD day video is top-notch. Everything that is, except the low-light video which is weak. With the headlights on, it’s fine, but you can say that of many dash cams. A great camera for many users, a non-starter for some.

Nextbase’s 612GW dash cam made quite the impression when I popped it out of the box. First off, it’s the only dedicated dash cam I’ve tried with a touch display. Touch makes using the camera super-easy. Eliminating the buttons lends a clean and uncluttered aspect to what is easily one of the more stylish dash cams to cross our portal.

The only negative is the low-light captures, which are some of the weaker I’ve seen recently when it comes to peripheral detail. 

Design and features

When it comes to looks, the 612GW is the real deal. The brushed aluminum case, the 3-inch, wide-aspect color touch display with a polarized glare reductions filter, and mount with integrated GPS are all attractive and very functional.

Nextbase

The 612GW is a cut above when it comes to appearance and styling. Though its lighter color will ward off heat, it also makes the camera more noticeable.

As I said up top, there aren’t the usual clusters of buttons, only power on/off on top and the protect video button on the right. There are three ports: the mini-USB power connector on top, the SD card slot on the left, and the mini-HDMI display output on the right side of the unit. As you can offload and watch video from the Nextbase phone app, that makes the 612GW one of the most versatile viewers around: direct USB connect, card reader, phone and direct output to displays.

Nextbase includes both suction and semi-permanent sticky mounts, which attach to the GPS unit via a variable-pressure (via a rotary nut) ball socket. Also bundled are auxiliary power to mini-USB, and mini-USB to Type A cables.

Nextbase

All the goodies in the box: suction mount, semi-permanent mount, power/USB cable, data USB cable.

The on-board camera is capable of taking 4K UHD (3840 by 2160) and 1440p video at 30 frames per second, as well as 1080p at 60 fps or 30 fps. Fair warning: The file sizes for 2160p are rather large—the company and I both recommend at least a 64GB SD card for the 4K UHD. The docs talk about a 7-lens system with a 150-degree field of view. I’ll take Nextbase’s word for the lens count. Whatever is being used, it’s quite good—probably the best optics I’ve seen in a dash cam outside of Thinkware’s.

The 612GW also has two parking modes: standard (for hardwired installations), and intelligent. The latter relies on the battery with the camera in standby mode and the g-sensor powered up. If the g-sensor detects an impact, it powers on the camera and records for five minutes. If not disturbed excessively, Nextbase claims up to several days of coverage. Vava’s Dash Cams are the only other cams I’m aware of that perform this trick. 

Nextbase

The 612GW display is nice and supports touch, but is perhaps not quite as high resolution as this picture would make it seem. 

Other features include time-lapse photos and registering the camera to a particular license plate number. As mentioned, there’s an app that provides a live view and the ability to view videos.

IDG

The Nextbase Cam Viewer software’s main screen with a live view and options.

Performance

By default, the 612GW saves both low- and high-resolution versions of every capture. The high-resolution day video was very nice indeed, with plenty of detail and a warm color palette.

IDG

We have zero complaints about the 612GW’s day video. This is the 2160p and the detail is a testament to superior optics. We still recommend 1080p which provides enough detail with 25% of 2160p’s file size.

The camera defaults to 4K UHD (3840 by 2160), and it does actually have the optics to  capture at least some of the extra detail that resolution is capable of. But file sizes are far larger than those of 1080p, and the 2160p gave my PC a slightly hard time during playback (Hint: You need a pretty modern GPU). I’m guessing that device playback has something to do with the low-resolution files. Sharp, detailed 2160p is a nice capability, but 1440p or 1080p might be a better bet for everyday use, despite the 64GB SD card Nextbase includes.

The 612GW’s night video when the headlights are on is also quite good. It’s the low-light captures (parked with the headlights off) that’s questionable. Though you can easily make out the wording on signs nearby, that’s only because of reflected street light. There was little detail in the darker areas, and adding brightness in post production, which increases detail with many cameras, resulted in a washed-out, grainy image. You can see it in the pictures below.  Feel free to download the image and try processing it yourself.

IDG

What can we say? This is the darkest video we’ve seen in a while, and far darker than the actual scene. We’ve seen much better from Sony EXMOR sensors, so it may be the extra resolution coming into play.  You can see details, but only where the streetlight directly above the car is reflected. 

IDG

This is a low-light night capture after the Nextbase-recommended firmware update—no improvement to speak of. For capturing a general picture of what’s going on all around you, the 612GW is weak, though details on surfaces reflecting light are clear. 

The kicker is, we’ve seen superb night and low-light video from the Sony EXMOR sensors. Nextbase explained to me that it has to do with the higher resolution. That may be, but it does limit the camera’s usefulness in some surveillance situations.

The 612GW runs only a tad warm, and is rated for operation between minus 40 degrees and 120 degrees Fahrenheit. It’s warrantied for a single year.

Great for day, keep your headlights on at night

For the most part, the 612GW is a fantastic dash cam. The touchscreen and extra-detailed 2160p video are certainly worthwhile design flourishes and best of breed. But the low-light captures will be an issue for some.

Introducing The Revolutionary Upgrade: Nothing Os 2.0 For The Company’s Smartphones

A Brief History of Nothing OS

Nothing has had an interesting journey since its inception. Initially, with Nothing OS 1.0, the company operated with a small team of approximately five individuals. It also worked with a couple of external contractors who worked on developing the operating system. As a result, the OS had similarities to stock Android and offered few unique features. After the release of Phone (1), the company expanded its team to nearly 100 members. As a result of this team expansion, the company focused on enhancing and enriching Nothing OS with version 1.5. Now, the company is embarking on the next phase. This means it is introducing its very own Android system: Nothing OS.

In the conversation with Hoyss about his involvement with Nothing, he initially worked with Blloc on the Zero 18 device. At this point, he basically focused on simplicity. Following that, he contributed to the development of Ratio, a minimalist launcher available on the Google Play Store. Currently, Hoyss serves as the Software Creative Designer at Nothing. He has ambitious plans for incorporating significant changes.

Hoyss shared his story, mentioning his admiration for the original Phone (1) design. He expressed disappointment in the software not meeting his expectations. Consequently, he assembled a team of highly skilled designers from Blloc and joined Nothing to embark on the creation of a fresh visual identity for Nothing OS. There may be some visual similarities and shared vision between the two projects. Hoyss has however emphasized that Nothing OS is a distinct and unique product that aims to be both cutting-edge and tech-focused.

Therefore, when it comes to Nothing OS 2.0, the company aims to approach its appearance with a fresh perspective, essentially starting from scratch. This opportunity, coupled with the company’s momentum, allows them to reimagine the visual aspects. Hoyss introduced the concept of “functional aesthetics.” This draws upon data science principles to effectively present and simplify complex information for easy understanding.

Nothing OS 2.0 Focuses on the International Market

Currently, the concept of going international is highly important in the world of smart devices. It revolves around ensuring that technology supports users, rather than the other way around. Nothing’s focus is to ensure that its operating systems align with users’ intentions. Hoyss explains that Nothing wants users to be productive and have a pleasant experience while using their devices. The aim is to develop an operating system that is distinctly associated with the Nothing ecosystem and seamlessly complements the hardware.

Gizchina News of the week

Regarding the integration with Tesla, Hoyss explained that Nothing’s focus is more on a system level. They aim to bring forward the options that smartphones already offer out of the box. Which is enhancing the user experience. While he couldn’t disclose further details, he suggested envisioning Tesla integration as a user-friendly feature.

The Future Ahead for Nothing OS, 5 to 10 Years Later

Hoyss stressed that when it comes to the future of Nothing OS, the focus is on building stable and pleasing products. He also did not provide specific details about Nothing’s timeline or long-term goals. However, all indications show that the company has a clear plan for the future. Unfortunately, Hoyss couldn’t provide detailed information about the rollout of Nothing OS 2.0, except for the fact that there is a plan to release it during the summer. When asked about its compatibility with the Nothing Phone (1), he mentions that Nothing will address this topic “pretty soon, I believe.”

He also spoke about the collaboration with the existing team of developers at Nothing. A team which includes a mix of original OxygenOS developers and Blloc developers. He describes a dynamic office environment where hardware and software teams coexist on the same floor. This helps the company promote daily communication, and interaction. They discuss the idea behind their software and hardware development efforts.

When will Nothing Phone 2 Launch?

Nothing’s next smartphone, slated for release in July alongside Nothing OS 2.0, is just a month away. Although specific details about its appearance remain unknown, it is apparent that Nothing intends to take a bold approach to Android on its smartphones. According to Hoyss, he thinks Android’s significant weakness to be its “visual inconsistency,” although he quickly admits that the sheer size of Google makes it difficult to assign blame.

However, Hoyss clearly displays a deep thought of Android as a platform and shown confidence in the company he works with to design software. Excitement grows as we look forward to seeing the clear approach that Nothing will take with its next smartphone and the potential for significant improvements that it may bring.

Nothing Beats Customized Search Marketing

As the search industry grows, more niche service organizations appear. These companies usually boast a tagline touting the fact that they “specialize in the search engine optimization of (insert industry here)”… Some companies even go so far as to provide complete web site platforms and content management systems for their clients.

Amazingly, these companies are successful.

It makes me wonder why companies would be willing to pay a premium to receive the same exact product that everyone else in their market has.

Invest in YOUR Search Marketing

Search marketing efforts are customized and planned to focus on your specific business goals. Your business is not the same as others in the industry — so why would you want to pay for the same products and services? How in the world can you differentiate yourself from the pack when you have the same web site, the same marketing and the same underlying systems?

YOUR search marketing needs to be unique. That’s not to say that a specialized firm cannot help you… But you must do your homework and review their existing clients’ sites and search marketing efforts. Too many similarities are not a good thing!

Template Based Optimization Kills!

While that headline might sound a bit harsh, I have found it to be true. Many niche companies out there who do little more than run your company name and other basic information through a series of templates. Those templates then dictate your page titles, navigational structures, META tags, etc.

Templates are great in certain situations. For example, if you run an eCommerce site with 2,000 products — it makes sense to have an optimized template that allows each product page to be optimized.

For smaller sites (under 100 pages), there’s little use for SEO templating. In fact, I’d go so far as to say that it is counterproductive. If your marketing firm can’t take the time to optimize one hundred pages for you, what good are they really?

Demand Customization

Many of these niche companies force search terms on you, telling you that they’re the best match for your business. While it could be true, ask for the supporting information to back this claim up.

Your search terms should cater to what you’re interested in, as well as what will work for your market. Niche firms should have a working knowledge of terms and engines to target — but your input should also shape the terms you measure success.

Get Involved Early and Often

As a bottom line, do not allow your firm to dictate what success will be measured by. Customized search marketing is not templated. It’s not off the shelf. And, it’s certainly not something that you shouldn’t have an impact on.

Get involved with your firm’s rep early and often to get a better understanding of what they’re doing to make YOUR business better. Too many people spend money on marketing systems and optimization plans that do little for them.

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