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Google is rolling out a new feature in search results that may help people find more relevant content.

The quality of Google’s search results is a hotly debated topic, with many saying it’s getting worse.

Young internet users are even turning to unconventional alternatives, like TikTok, to find the information they need.

Is it possible that people find it challenging to discover relevant content in Google because they’re not entering the correct queries?

That’s a question that Google’s new search feature will answer.

Search Refinements In Google

Google is making it easy to instantly turn short search terms into more specific, long-tail keywords.

With the amount of content available on the web today, it can be difficult for Google to return what you’re looking for if you don’t provide enough details.

A query like “dinner ideas,” for example, will return a much more generic set of results compared to a query like “healthy dinner ideas for kids.”

Now, Google will suggest ways to narrow down your results by modifying the initial query.

In the example above, suggestions appear underneath the search bar.

Tap on one or more of Google’s search refinements to adjust your query.

Topics are dynamic and will change as you tap, allowing you to explore new content selections.

In a blog post, Google explains how it chooses topics:

“When you conduct a search, our systems automatically display relevant topics for you based on what we understand about how people search and from analyzing content across the web.

Both topics and filters are shown in the order that our systems automatically determine is most helpful for your specific query. If you don’t see a particular filter you want, you can find more using the “All filters” option, which is available at the end of the row.”

Google previewed this feature at its annual Search On conference in September. It is now rolling out to English language queries in mobile search results in the US.

What Does This Change Mean For Publishers & Marketers?

Google’s search refinements can potentially increase search volume for detailed queries.

That means you may start seeing an increase in traffic and impressions for pages targeting long-tail keywords.

Longer keywords with low monthly search volume may become more attractive to go after, leading to more competition.

From now on, if you’re targeting long-tail queries, it will be helpful to monitor them in the following ways:

SERPs: Monitor search results and watch for new competitors creeping up to take your positions.

Keyword Planner: Monitor monthly search volume and see if there’s any significant change month to month.

Analytics & Search Console: Watch for changes in traffic and impressions for pages targeting longer queries.

On-page Content: Review the pages targeting long queries to ensure your content is up to date and ready to be discovered by new searchers.

Changes in traffic and rankings starting around December 5 may also result from the December 2023 helpful content update.

Source: Google

Featured Image: Koshiro K/Shutterstock

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All You Need To Know About Google Maps New Feature For Covid

All You Need To Know About Google Maps New Feature for COVID-19

This Google Maps new feature is available on both Android and iOS and has been rolled out as quickly as all possible areas where the train and bus data was previously being tracked by Google. Some of the important new features included will be of great help to people who have to go out to work or buy out essentials.

Google Maps New Feature for COVID-19 New Feature 1: Provide timely and important alerts.

When a user will look for directions and services available under public transportation, he/she will get all the Covid-19 restrictions applied in the area of travel and also receive alerts from the local transit agencies. This update is currently rolled out in the United States, United Kingdom, Australia, France, Netherlands, Belgium and Spain. In the South Americas, this update is rolled out in Argentina, Brazil, Colombia and Mexico and in Asia this update has been released in India and Thailand.

New Feature 2: Provide Alerts and Guidelines for Medical and testing visits. New Feature 3: Avoid Crowds when using public transport.

As I mentioned earlier Social Distancing is an effective tools that human have against Covid-19 virus, the one place where we cannot avoid crowds is the public means of transportation. But with help from the latest Google Maps update, crowds can finally be avoided and proper Social distancing can be ensured. This data will help you to plan your trip as you can see at live data regarding at given places as well as predictions based on historical data.

New Feature 4: Other miscellaneous features.

The Google Maps new features also include other functions like Temperature, Accessibility, and Security on board, Women’s section, provisions for Wheelchair users and other facilities. Google is trying to help the travellers all over the world to travel safely and reduce the risk of Covid 19 Pandemic. Of course Google is seeking help from past riders and relying on the historical data it has collected depending if the location and internet services are turned on in a specific device.

Your Thoughts on All You Need To Know About Google Maps New Feature.

With the Google Maps new feature rolled out across the globe, users will have to just type the name of a train station or bus station on the Maps app and they will get complete details on arrival and departure times, crowd information and other restrictions in place. This will keep people at a distance from one, another, and reduce unnecessary travel.

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Dheeraj Manghnani

Dheeraj Manghnani is a tech writer who writes about anything that has tech into it. He has written over a 1000 blogs on tech news, product comparisons, error solving and product reviews.

Google Announces Home Activities Rich Results

Google has announced a new Rich Result that corresponds to home activity events. Home Activities rich results correspond to online events. Google will show Home Activities rich results when an appropriate search query triggers it.

Home Activities Rich Results

The new rich results are currently limited to fitness related searches. It’s only available on mobile devices at this time.

In order to be eligible for home activities, websites must add either Event or Video structured data.

Event structured data is appropriate for online events that are going to happen. Video structured data is appropriate for published videos.

According to the announcement:

Events must be virtual events, not physical events. In the Event structured data, make sure to:

Set eventAttendanceMode to OnlineEventAttendanceMode.

Use the VirtualLocation type for the location property.

Add the chúng tôi property.

Specify the correct timezone. Because there’s no physical location to verify the correct time, setting the right timezone is critical for online events.

For videos, focus on adding the description and duration properties, as these help Google understand what the video is about.

If your video is an upcoming live stream you can add both types of markup (Video and Event), but you don’t have to.

However, if you use Video markup for the live stream, we recommended adding the BroadcastEvent properties and following the LIVE badge guidelines.

Mark Events as Online Only

The events structured data is relevant to actual in-person events as well as virtual events. Because of Covid-19 and how users are consuming more video events from home, there are additional properties and types that need to be used.

Event organizers have to use the VirtualLocation type and also set the eventAttendanceMode property to OnlineEventAttendanceMode.

LIVE Badge Guidelines

Required properties are:

publication (date of live stream)




Home Activities Rich Results

Google is currently showing these rich results for fitness related activities only. The examples of search queries that trigger these rich results on a mobile device are “online exercise” and “yoga at home.”

Where these results are shown depends on the time zone indicated in the structured data.

Google did not indicate if they were going to expand this to other kinds of home activities beyond fitness.

This may be helpful for local gyms, martial arts schools, yoga studios, dance classes and any other fitness related online activities.


Read the official announcement here: Home Activities

Events Structured Data Requirements

This New Bike Helmet Can Automatically Call For Help If You Crash

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There are plenty of ways to fall off a bicycle. Here’s one scenario: a city rider hits an open car door and goes flying. Another? A mountain biker bumps into a rock at a bad angle, wipes out, and smashes their noggin on the trail. While these types of crashes are different, they share a stark similarity: both have the potential to knock you unconscious, or even kill you.

It’s accidents like these that a new sensor system from bike company Specialized is designed to detect. The gadget is roughly 1 by 1.5 inches in size, weighs less than an ounce, and attaches to the back of the helmet. If the onboard accelerometer and gyroscope detect a fall—maybe the whiplash of that car door impact, or the linear and rotational forces of a head strike on the ground—it uses its Bluetooth connection to your smartphone to initiate an alarm. If you don’t respond in time, it can email and text your emergency contacts, and will even give them a link to the location where you might be on the ground. Then, it’s up to those recipients to do something with that information.

“Hopefully they like you enough to take action on your behalf,” says Chris Zenthoefer, head of Specialized digital.

The sensor system, called ANGI, is in line with a larger trend: tech that watches out for you, and can take action for you if needed. A clear cousin of the helmet sensor is the latest Apple Watch, which packs in a “fall detection” feature. That wearable device also uses its onboard accelerometer and gyroscope, and the software is designed to notice if someone falls and becomes unresponsive while walking around their home, for example. Rather than just informing your emergency contacts, the Apple Watch goes one step further and contacts emergency services directly.

In both cases, the idea is that the technology is passive until you need it. With the Specialized helmet sensor, Zenthoefer says they wanted to make it simple to use. Safety is something of a “taboo subject in cycling,” he says, as people don’t want to think about the idea of being slammed by a car, or wiping out hard in the mountains. “The goal is to set up a lot of automated safety systems, so the rider doesn’t really have to think about it.” After all, if a safety feature is too annoying to engage—or worse, produces false positives too frequently—people just won’t use them.

The Specialized system is designed to capture three kinds of events that can happen to a cyclist’s head: one is a straightforward, linear impact—to imagine that type of force, picture an object dropped straight down on a helmet, as unlikely as that sounds. The second is a more common kind of impact, involving linear forces as well as rotational ones when you hit your head after falling off your bike—an issue that a helmet technology called MIPS is designed to mitigate. And the third is the whiplash of a crash where the head doesn’t even hit the ground.

The sensor is on the bottom left of the helmet. Specialized

While Apple designed the fall detection feature for its watches by gathering data from actual tumbles that happened to people who had the wearable on their wrists, Specialized developed the ANGI tech in a laboratory setting. Later, the bike company used field testers on cycles to ensure the system didn’t have false positives—they didn’t want the system to think a fall had happened when one hadn’t.

Garmin also offers a crash detection feature not on a helmet, but on some of their cycling computers, like the Edge 520. They call it “incident detection” and the sensor powering it is an accelerometer that can notice a change in speed.

The Specialized sensor comes on helmets from the bike company, and the companion app for the smartphone requires a $30 subscription after the first year; to engage the safety feature, a cyclist does have to fire up their smartphone app before the ride to let it know to keep an eye on them. Now if only people in parked cars would keep an eye out for cyclists before opening their doors.

What’s In A Serp? Google Search Results & Features You Need To Know

Google Search is constantly evolving to serve more useful results to searchers.

One of the more recent figures we have states that Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year.

The results of rigorous testing allow Google to determine the best search features to deliver search results in a format that is most useful to your query.

In this article, you’ll learn what a SERP is and the various search features that could affect the way your business appears to your target audience.

What Is A SERP?

SERP stands for search engine results page. This is the page that gives search engine users the best results for their queries.

Search engine results pages can vary from one search engine user to another based on a variety of factors including whether you are logged into your Google account, your location settings, your language preferences, and your search history.

The following is the SERP for SEO.

At the start of the search results, Google displays the approximate number of search results for the query and the time it takes to deliver the SERP.

In this case, there are approximately 828,000,000 webpages indexed for the keyword SEO, and results were delivered in 0.59 seconds.

Following the four Google Ads, you see the first organic listing that appears in this SERP for Google’s Search Engine Optimization Starter Guide.

After this organic listing, Google includes a People Also Ask section.

To the right of the Google Ads, organic listing, and People Also Ask section is Google’s knowledge panel for search engine optimization. Knowledge panels can vary based on the entity they describe.

In this case, the knowledge panel pulls the definition for SEO from Wikipedia, followed by related terms, SEO podcasts, and related terms people also search for.

The next portion of the SERP for SEO contains two more organic listings, followed by the local pack featuring SEO companies.

To the right, you can also see a continuation of the knowledge panel, which searches for the dictionary definition of SEO.

Following the local pack, Google displays the top news stories about SEO from the past 24 hours.

After another organic listing, Google places three videos from YouTube about SEO into the SERP, followed by another four organic listings.

Finally, Google has more organic results and related searches.

Instead, after a listing of related searches, the next page of search results will automatically appear as you scroll down.

In this case, the second SERP begins with a Google Ad.

SERP Features

In the first example of a SERP from chúng tôi for SEO, there are multiple search features beyond organic search results including Google Ads, People Also Ask, knowledge panels, top stories, and videos.

According to Semrush Sensor, most SERPs have at least one feature.

Let’s take a look at the SERP features most often seen on Google.


One of the top search features – found in over 66% of SERPs in the U.S. – is sitelinks.

Sitelinks are simply links that will allow search users to find specific content beyond the homepage.

In the following SERP for REI, you can see that REI has the first position in organic search.

Beneath their listing, Google displays a sitelink search box followed by four sitelinks to popular pages on their website.

Learn more about how to optimize your website for sitelinks.

People Also Ask

Another top search feature is the People Also Ask section. This feature can appear anywhere on a SERP.

It typically begins by displaying five of the top questions asked about a search query.

In the following SERP for [search engine], Google adds a People Also Ask section after the first organic search result.


In the following SERP for a current bestselling book, you can see the reviews feature in action on two of the top three organic listings.

Learn more about how you can optimize relevant pages on your website for reviews with the review snippet.


When Google anticipates that a search query would best be answered visually, they use the images feature. This feature can appear anywhere throughout the SERP.

In the following search for a [pumpkin plant], Google serves up a dozen photos of pumpkin plants.

To optimize your images for Google image search and the potential to appear in the images section of related SERPs, check out these 12 essential image optimization tips.


Similar to the image feature, the video feature of SERPs can appear anywhere throughout the page.

To appear in the videos section of SERPs, learn how to optimize your YouTube videos.

Knowledge Panels

Knowledge panels are automatically generated boxes of useful information, compiled from various sources around the internet by the Knowledge Graph. They generally appear on the right side of search results.

In the following SERP for [tennis], Google displays a knowledge panel with a summary of what tennis is and the most popular searches related to it.

Google offers specific directions on how to update the information contained in the Knowledge Graph.

Local Packs

When there are local results that match your search query, you may see them appear in a local pack.

Listings in a local pack typically appear with reviews, an address, and hours of operation.

According to the Local Pack-O-Meter, 35.7% of approximately 60 million search queries in the U.S. contained a local pack in March of 2023.

Over the past year, it has fluctuated from 33% to 33.9%.

If you have a local business, learn more about local SEO and why it matters for your SMB.

Featured Snippets

Featured snippets generally appear at the top of SERPs, offering a portion of content from one of the top organic search results for a particular query.

For example, a search for [how to change app icons] may generate a featured snippet with a video from YouTube that answers the query.

Featured snippets are typically labeled as such in the lower right corner beneath the snippet content.

Other formats of featured snippets include numbered or bulleted lists, like the results of [how to submit a book to a publisher].

In the above example, you can see that featured snippets sometimes fall below Google Ads for certain search queries.

In a search for [nft], the top result is a featured snippet in paragraph form.

In this search for the best list of restaurants from a specific source, the result is a featured snippet in a table format.

If you want your website to be the source of a featured snippet, follow this 12-step guide to optimizing your content for featured snippets.

Google Ads

Shopping Ads Carousels

Carousels generally appear at the top of SERPs, offering fast answers to the search query.

For example, a search for [dog breeds] results in a carousel of images with the most popular dog breeds that other Google users search for.

Instant Answers

Instant Answers is a search feature Google uses to display answers to a search user’s query at the top of the SERP.

For example, if you search for today’s temperature, you may get the following for your location.

If you are searching for showtimes for a specific movie, Google may display showtimes from the theaters closest to you.

If you need to convert currency at the current exchange rate, Google may be able to provide the answer in the SERP.

Scheduling a meeting across time zones? Google may calculate the difference between two locations as well as show the current times in both.

Not sure what a word means? Google may give you the definition, along with the origin and overall use over time.

Need help solving a math problem? Google may display the answer along with a fully functional calculator.

Google may also provide instant answers at the top of SERPs for the following types of queries.

Translating a word or phrase.

Calculating the number of days until a specific date or upcoming holiday.

Finding out the score of a recent sports game.

Determining the age of someone based on their birthdate.

Getting the dates to popular events, like conventions and festivals.

Seeing the current share price and market summary for popular stocks.

Top Stories

If a search query has related news stories, Google may display a section of top stories from media outlets.

Learn how to optimize your content for Google News so that your articles can appear in the top stories for related search queries.


A small percentage of SERPs will feature tweets relevant to the search query.

In the following search for Search Engine Journal, after the first organic search result and a people also ask section, the latest tweets from our official Twitter account appear.

Find out how you can use Twitter to increase your visibility in search results.


Google search users on mobile devices may see features that are only available on mobile.

Product Comparisons

Google has the ability to take product information and display it in search results for users looking to compare products.

In the following search for [iphone 12 vs iphone 12 pro], you can see a side-by-side list of the product images, reviews, price, and additional details.

Top Products

In the following search for mirrorless cameras, Google displays the top mirrorless cameras after organic search results and a People Also Ask section.

Google displays reviews from third-party sites, prices from multiple retailers, top insights from media outlets, and reviews from multiple retailers.


Google helps job seekers by aggregating jobs from various sources across the web and displaying them within SERPs for queries like [jobs near me].

Learn how to optimize your job postings to ensure they get noticed by Google.


Google continues to update its algorithm and search features to create a better experience for search users.

Always be on the lookout for new features appearing in SERPs for your targeted search queries.

Then, discover ways to optimize your webpages to appear in search features that will draw more attention to your brand in SERPs.

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Google Changes Eligibility For Fact Check Rich Results

Google updated the ClaimReview Structured Data to restrict how many fact checks on a page. This is a major change that could make thousands of pages ineligible for a fact check rich result.

ClaimReview Fact Check Rich Result

The ClaimReview chúng tôi structured data is added to web pages that fact check claims made on another website or in a video.

The use is intended for pages that are conducting fact checking reviews of claims that have been made.

The official chúng tôi specification for the ClaimReview structured data type is:

“A fact-checking review of claims made (or reported) in some creative work (referenced via itemReviewed).”

Using the ClaimReview structured data can make a web page eligible to be shown as a rich result in Google, typically as a summary of the review.

What Changed in ClaimReview Structured Data

The part that changed in the Technical Guidelines for ClaimReview structured data.

Google previously allowed publishers to have multiple fact checks on a single page. That means that a web page could contain multiple fact checks on different topics on a single page.

This is the previous guidance that was removed from Google’s Fact Check Structured Data Developer page:

“A single page can host multiple ClaimReview elements, each for a separate claim.”

This is the current guidance:

“To be eligible for the single fact check rich result, a page must only have one ClaimReview element. If you add multiple ClaimReview elements per page, the page won’t be eligible for the single fact check rich result.”

Mandating a single ClaimReview topic per page is a significant change that will affect all web pages containing multiple fact checks and associated structured data on a single web page.

Exception to Single Fact Check Rule

There is one exception to the rule. Google allows a web page to host multiple fact checks about the same topic from different reviewers on a single page.

This rule that existed in the old version of Google’s guidance and remains unchanged.

“If different reviewers on the page check the same fact, you can include a separate ClaimReview element for each reviewer’s analysis.”

Failure to Follow Directions May Result in Loss of Rich Results

Google’s new guidance says that a page must have a single ClaimReview structured data element per page, except for when multiple reviewers fact check the same topic.

That means that pages that are fact checking multiple claims may become ineligible for a rich result.

Google’s changelog notation for this change states:

“Removed guidance about hosting multiple factchecks per page.

To be eligible for the single fact check rich result, a page must only have one ClaimReview element.”

Publishers using ClaimReview structured data may find it prudent to review their structured data implementation to make sure that it conforms to Google’s new guidelines.


Google Developers Page for Fact Check Structured Data ClaimReview Structured Data Snapshot of Previous Version of Google ClaimReview Technical Guidelines

Google Search Central Documentation Changelog

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