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Our lives are as much online as offline, and the primary intermediary between the user and that Web world is the smartphone. A tiny device with a collection of applications lets us do anything – search for information, work, study, consume the content and produce it, sell, and buy. Focusing on smartphone users is inevitable for any business. And, if your business wants to make a success, you need to consider having a dedicated mobile application of your own.
The good news is, it is easy. Mobile app development is one of the most popular trends in the modern IT sphere. There are thousands of specialists, from individual freelancers to large companies that will create any tool for you. You might be a school asking how to build a language learning app, an online hobby shop, a pizzeria, or literature coach, etc. The promotion strategy won’t be complete without having a mobile app. You can check out chúng tôi they will tell you more about app development.
Why is it so helpful? A mobile application gives you everything you want from that business in one place. If you are using a smartphone, it is much more convenient than a website, even with a mobile version. So, it is not a question of whether you need a mobile application for your business. It is a question of where to get it and how much it will cost you. Indeed, how expensive can it be?Developing A Dedicated Mobile Application from Scratch: The Pricing Factors
Assume you want to enhance your business with the dedicated mobile app. First, you, most likely, conduct small research to evaluate the price you’d pay for that job. Here, the first question arises: the price may vary from $5,000 to $150,000. It’s a pretty big difference, isn’t it?
Briefly, $5,000 is not the price for a fully-functional small application. In most cases, it is for the minimum valuable product (MVP) that only has basic functionality for the target group to understand the customers’ reactions. For instance, if you want to make your own language app of medium complexity, it might cost you from $50,000 to $70,000.
The more functionality you need, the more it will cost. Apps like Duolingo require a lot of work from many professionals and a lot of time. These are the weightiest pricing factors, and there are several more that influence the final price most of all.The Platform
The world market of mobile devices is shared between Android and iOS. This or that OS may prevail in the market depending on the region, however, most popular modern applications have their versions in both App Store and Google Play. Even if you target the region where iPhone prevails, ignoring Android-based devices will be a huge miss.
This is the most critical factor in pricing. The more robust functionality you need, the more time and effort it requires. Consequently, it suggests additional costs. On the other hand, you may not expect success without it. You have plenty of competitors who invest in mobile app development too. Yours must overplay them, offering everything your users have already got used to, and killing features making them choose your offer.
Every feature must be tested thoroughly to make sure it won’t fail. When users see Duolingo leaderboards down, it definitely won’t make them happy, but Duolingo is an undoubted leader in this area. If you target the same sector, you can’t afford failures. The more complex and customized functionality you require, the more expenses it involves for the development, UI design, and testing.The Design Complexity
Design is a crucial factor in user experience success. Your application may have all the excellent features and can literally do anything, but it won’t matter if it is inconvenient for the user. If you are researching how to make a learning app, you need to ensure a handy and appealing design, where it will be easy to do the exercises, track the progress, use the networking options (if any), and do all other tasks easily.
Best 10 Email Marketing Tools in 2023The Backend and Hosting
The application infrastructure, data storage, manipulation, and hosting are vital for the correct work. By using such cloud platforms as Microsoft Azure or Amazon AWS, it is possible to cut costs because these services are provided at a reasonable price and also ensure excellent infrastructure and security for the application. Still, it also involves additional money to pay.
The Development Team
The price depends on the size of the team and the qualifications of its members. Besides, it depends on the developers’ geographical location. The hourly rates of experts from different areas vary according to their level of expertise. However, the software development area is truly borderless, and hiring experts abroad is a great option to save money as they deliver excellent quality with costs lower than in the USA or Canada.Conclusion
If you decide to create your own language app or any other digital tool to enhance your business opportunities, you will have to invest. It is impossible to develop an excellent product free of charge or at $5,000. Quality has its price. However, the benefits of having a mobile app representing your business for users are much superior to such expenses.
The pricing will always be individual, but the rules are the same: the more complex, polished, and beautiful your application must be, the more it may cost. But it is worth that.
You're reading Mobile Application Development: 5 Factors That Impact The Pricing
The user experience of your application can scare people, amuse them or convert them into loyal users over time. However, it seems that many applications have a “scary” UX based on the following statistics: one in four applications are abandoned after a single-use. Here are 6 frequently encountered UX errors that hinder its success from application creation.6 UX errors to avoid when creating a mobile application 1. “Fuzzy” permission requests
The in-app license applications are essential but immediately raised questions among your users, especially among young technophiles of the generation Z. They are more aware of the farms that companies make to their personal information and are therefore more sensitive to cold to accept that an application has access to their contacts, photos or social profiles.
To put in this “private world” without irritating, you should clearly tell your customers what this info will be utilized for.
But, be sure you actually want the permissions you’re asking and clarify your rationale with no technical terms. It is far better to supply a button directing the consumer to the telephone settings if one of the vital features isn’t activated.
Shazam approaches the petition for consent as a stock, obviously declaring to the consumer that without access into the mike, the program won’t be able to meet him. Nike+ straight asks the consumer to trigger his geographical location but still informs him this stimulation could be intriguing for him. Ultimately, WhatsApp utilizes a mix of both of these approaches and communicates its necessity to get the directory.2. Too many features
It’s normal to hear that consumers enjoy using a high number of functionalities inside precisely the exact same program. From a logical perspective, an individual could think that the more you will find, the longer the consumer feels happy and free.
The fact is rather different. Too many distinct attributes can get the user to become lost in navigation, to feel frustrated at not obtaining what they want to find and therefore connect your program with negative emotions.
For example, according to the Pareto principle, 20% of the actions you take each day count for 80% of your overall results.
When you apply this principle to UX when creating a Mobile Application, you realize that only a small part of your application is responsible for almost all of its success. So, focus on improving the existing features that your users appreciate the most, and leave out the addition of unnecessary features that will pollute the clarity of the application.3. Forget about micro-interactions
The micro-interactions are vital to the UX program but are usually neglected by the majority of cellular branding. A simple tap on a button, an icon which changes colour, personalized text including countless other examples, are “micro” chances for interaction between the program and the consumer.
Be cautious to the emotions felt from your own customers, attempt and humanize your vents and establish a first connection when compared with the software available on the industry.
Here are 3 examples of simple micro-interactions:
Greet users by name as soon as the application is opened.
Add animations to basic interface elements such as buttons, progress bars or input fields.
Disable sending push messages after a certain period of inactivity.4. Ineffective registration screens
One of the first experiences of the user when launching your application is undoubtedly the registration stage. Even if it has come this far, you cannot take its membership for granted.
If your prospects believe they will need to devote time to enroll from the beginning, anticipate their instinct to drive them to give up.
1 method to frighten your prospects off is to design a protracted form comprising many optional subjects. Really, each non-mandatory area additional raises the danger of losing the consumer. You have to be sure that this measure is performed as swiftly as possible so he can get the content of this program.
Additionally, remember that a few of your customers are surfing on devices with smaller displays. You may then imagine a very simple registration procedure (username/password) and ask the user to finish their info in an intra-application place or via email.
Airbnb offers a simplified registration form divided into 5 steps. Style and micro-interactions streamline the journey and make the process less tedious.5. Unsuitable onboarding
Onboarding is among the most affecting components in relation to UX and simple to establish. But you have to be aware of the various styles and utilize the one which will best fit your target.
Based upon your onboarding process, users might not hang and instantly have a poor impression of the remainder of the program. It’s not merely a matter of putting inserts on the left and right each display but of forcing the consumer to info when he can want it.
Attempt to anticipate their own expectations. By way of instance, if you discover that for a brief time that the consumer hasn’t acted with the port, send him aid or provide him to perform a particular action.
After picking from the three existing methods, you are able to test and fix your onboarding till it optimizes the retention of your customers and lessens the abandonment rate.6. Copy the UX of your competitors
Each program is unique and has its marketing message, its target, and its own value proposition.
What appears to utilize your competitors won’t always work for you.
Rather prefer to be inspired by what they do, understand their approach and tell you that they do not necessarily have the right answers. Try A / B testing to find out what works and what doesn’t.
Also read: The 15 Best E-Commerce Marketing ToolsConclusion
These UX errors are too often encountered in many Mobile Application. The goal is to learn to anticipate these concepts and include them directly in the process of creating a mobile application. Use them to stand out and offer your users an attractive, relevant and well-crafted application.
Game studios use AI in multiple ways to enrich their releases, and its use is only set to grow in the future.
AI has played a major role in pushing games to where they are currently. Game studios use AI in multiple ways to enrich their releases, and its use is only set to grow in the future. Here are 5 ways AI is changing game development.Pathfinding
Games these days have engaging storylines and sophisticated worlds as standard. Players expect highly textured environments that both entertain and challenge them. For instance, players routinely take in-game characters on long exploratory journeys, in a bid to explore the limits of the game’s universe.
the act of coding an in-game character’s navigation
, is an important game development task. Given the open nature of the average game’s universe these days, developers must take several factors into account when plotting a character’s path.
For instance, if a user decides to take their character exploring in the middle of a main quest or task, how will the character interact with other characters nearby? How will they navigate their terrain, and how will the status of the primary quest affect the path they will take between in-game waypoints?
AI models these complex scenarios and is embedded into most gaming engines. This way, the game’s logic changes in real-time and can accommodate almost any decisions the user makes. The result is an engaging experience that feels almost like the real world.Object Detection
While navigating an in-game universe, characters will
stumble upon in-game objects
. Users can detect objects pretty easily. For instance, a vehicle can be used to navigate from one point to another. However, the in-game character is just a piece of code and might struggle to identify every variation an object presents.
For instance, from a coding perspective, a fully functioning, pristine vehicle is different from a damaged one that can still travel short distances. A user might decide to “walk” to the next destination or use the damaged vehicle. To execute the latter task, the in-game character must identify the damaged vehicle as a candidate for a task and engage with it in an expected fashion.
If the character misidentifies the damaged vehicle as a tree and refuses to drive it, users will not hesitate to point out these flaws. AI is being used to create intelligent in-game characters that are more likely to correctly identify objects and their variations.Character Design
For instance, a character that can convincingly express just one emotion isn’t going to play a convincing role in a storyline with emotional depth. AI, in the form of deep learning algorithms, can now process in-game mechanics and display appropriate emotions. These algorithms also inform character actions, voices, and dialogue.
The result is
an immersive experience that gamers will never forget
.Engineering Complex Game Scenarios
Games are becoming more open-ended, with in-game character choices driving the narrative. Coding these possibilities beforehand, while anticipating how one choice affects another, is a highly complicated task. In most cases, it’s impossible to accurately predict which way the story ought to head.
AI is coming to the rescue and is playing a part in creating Finite State Machine (FSM) models for game development. FSM models allow developers to code multiple scenarios into a single package and let the game engine compute and choose the ideal path to take. Thus, developers can give gamers almost infinite freedom and let AI do the heavy lifting when processing in-game logic.Game Analytics
As game codebases grow more complex, reviewing code and fixing errors is a tough task. There are many nooks and crannies in games these days, and locating the source of an error is close to impossible, given the vast areas developers have to search.
AI is being used to conduct code tests quickly and isolate errors and potential breaks in code. These days, games are platform-agnostic. An error on desktop might not show up on mobile or vice-versa. Isolating platform-specific errors is a tough task, and AI is coming to the rescue.
Gaming analytics powered by AI isolate incidents and prevent faulty code releases. This gives developers timely alerts to act upon, and prevent major flaws in their releases.Many Applications
Technology is ever-evolving. People are making groundbreaking innovation and tackling world issues that are making our lives easier. In this article, we will discuss the
All the technology which we have mentioned in the article has the potential to change the world that we live in. It can revolutionaries how we travel, it can change our health care system and even how we work.Top 5 Upcoming Technology that may Change the World
So without any delay let’s get started.
The first technology that we have in our list is Quantum computer’s.
In the last few years, we have not only reduced the size of the computers. But we have also increased our computers’ computing power; for example, modern smartphone phones have 100 times more computation power than the military computer built 50 years ago.
Computers that we are using today have some limitations. The most common limitations facing computers are their speed, storage, and energy consumption issues. Computers take a lot of time to solve complexes mathematical equation. That’s why there is a need for such computers which are better in every field then the computers we are using today.
Companies like Google, IBM and Intel are using quantum physics principles to make such computers, which is why they are called Quantum Computer.
The simple working model of Quantum computers have been successfully made, and we are using them to solve some small calculations.
Also read: What Is Gaming In Metaverse? 7 Best Metaverse Games To Try (#1 is played by millions of YouTubers)
How do Quantum computers work?
The computers that we are using right now such as Desktops, Laptops, Smartphones or Tablets are also known as Binary Computers because all the functionalities of these gadgets are based on the binary number 1 and 0.
To perform calculations a binary computer uses a processor has a transistor, and every transistor can either be at on-state or at an off-state that means in yes or at no state. On stage representation, one and off stage represents zero. The 0 and 1 in the binary computer which is used to do computing are called bites.
On the other hand, Quantum computer uses quantum bites or Qubit to do computations. Qubit has some extra function which you don’t get in bites. In the case of the bite, information either exists in 0 or 1 but in Qubit, information can be at 0 and 1 stage simultaneously, which is why a Quantum computer can solve complex mathematical solutions so much faster.
Quantum computer can revolutionize the society we live in from Finance, Defense and health care, and I don’t know about you but of all the Top 5 Upcoming Technology That May Change The World in this list, I am eagerly waiting about this to become a reality someday.
You may have heard about AI or artificial intelligence and believe it or not, but we are currently using AI on your smartphones in software such as Google Maps and Google Voice assistance.
How does Artificial Intelligence work
AI and his ability to automate millions of jobs worldwide have consistently been in the headline in the past few years, yet many people are confused about what AI precisely is? How does it work? And what it means for our future?
To understand AI, It is helpful to first think about human intelligence.
We can break down Human intelligence into specific categories like, think of our five senses. We use them to perceive our world, for example, if you are sitting on a beach, you might see various similarly shaped and coloured objects that you recognized and lable them on the bases of what they are.
You may see some people in the distance laughing and conclude that they are having a good time. You may also feel a piece of trash under your foot and decide to throw it in a nearby dustbin.
In each of these examples, you use a different category of your intelligence to make conclusions and decisions based on your perception and thoughts.
Artificial intelligence also works similarly like this. AI is a subject within computer science that tries to replicate and improve human intelligence by mimicking it using a computer program.
Now think how you might create artificial intelligence using the example that we talked about. Could you train a robot to detect an object that it could perceive as trash and the collect it and put it into a trash can.
If you did, then you will be creating a robot that uses multiple forms of human intelligence such as patter recognition the robot seeing an object and recognizes it as trash or robot navigating the beach and avoiding objects to move towards trash.
Just like psychologists have broken down human intelligence into different categories, computer scientists have broken down artificial intelligence into different categories with each speciality of its own.
Advantages of Artificial Intelligence
Human beings cannot work 24×7 but an AI machine can work that much without taking any breaks.
Humans make mistakes, but on the other hand, the computer does not so if we use AI, there will be a reduction in error caused by humans.
AI is powering many inventions in almost every domain which will help humans solve complex problems.
AI can take faster decisions with great accuracy.
Self Driving Cars
You all know about self-driving cars and thanks to Tesla we now have self-driving vehicles on the road but what’s been done so far is only the tip of the iceberg.
Do you know that there are different levels on self-driving automation, and the goal of these companies is to achieve level 6 automation.
Automotive Companies are working hard to make a self-driving cars a reality and big companies like Mercedes and BMW have announced that they will launch self-driven cars in the market by the year 2024.
All self-driving cars would be electric which is good for the environment.
According to a study, an average metropolitan driver spends around 40 hours a year stuck in a traffic jam. Once a self-driving vehicle becomes reality traffic jams will disappear.
The number of road accident has reduced significantly since the 1970s, but still each year there are 1.35 million people killed in a road accident, and once self-driving cars are on the road number it is expected to reduce by 90%.
As self-driving technology is new and there are hundreds of components used in them such as camera, radars and sensors that the reason why the self-driving vehicles can cost more than a premium vehicle that we have now.
As self-driving cars are stuffed with electronic equipment, they are challenging to produce on a large scale.
How does Self Driving Cars Work
Self-driving cares use sensors like Sonar, Radar, Camera’s and LiDAR, which gives the car a 360° view.
Cameras record’s the surrounding of the self-driving cars and detected various signs on the road and the color on the traffic light, and then sends this optical information to the car’s processor.
Then self-driving cars use the radar and sonar to detect the other vehicle and their speeds and then send this information to the car’s processor.
LiDAR is considered to be the eyes of self-driving cars. It is placed at the top car. LiDAR rotates and sends laser pulses every second. Once the pulse gets reflected on the object, the LiDAR then makes a 3D image of the surrounding and sends that information to the processor.
Once the processor received all this information from the Radar, Sonar, Camera, and Lidar. It processes all that information together and then passes that data to the AI system of the car.
AI system is the car’s actual brain, and it controls the steering wheels, accelerator, and breaks of the vehicle.
Do you know what company and organization like Boeing, NASA and Volkswagen have in common?
Thay all have started using 3D printing into there work in some form or another.
You may think that 3D printing is a new technology, but the first 3D printer makes its first appearance in the early 1980s. Still, they were very expensive, difficult to use and generally inaccessible to people who lack specialized training.
Flims like Dark man and TV shows like Westworld even predicted the printing of human body parts.
3D printing is bringing many changes to several industries right now. Companies have started printing everything from fully functioning car parts to a fully functional human organ, like bladder and body parts.
3D printing is a process of making solid three dimensional objects from a digital file which is also called additive manufacturing. 3D printing centresaround layering materials like plastic composites or biomaterials to create that range in shapes, size, colours and rigidity.
With the help of 3D printing, manufacturers and enthusiasts can print aluminium parts, human tissue and carbon fibre tools.
There are currently nine basic types of 3D printing with SLA, FDM and SLS printing being the most common.
Prices of 3D printers have dropped from $10,000 to less than $1,000, allowing consumer-friendly 3D printing manufacturer to pave the way for accessible 3D printing.
Experts predict that the global printing market will reach 47 billion dollars by 2027.
3D printing gives manufacturers the ability to rapidly prototype and even rapidly manufacture crucial products or components. 3D printing also enables the user of complex shapes using fewer materials than traditional manufacturing methods.
3D printing has the potential to slash manufacturing time and costs and also has the potential to innovate in a vast number of manufacturing areas.
NASA and it’s affiliated like relativity space are not only usinging 3D printing for printing crucial rocket parts, but they also believe that additive manufacturing will help us colonize Mars and other planets.
Also read: Best Video Editing Tips for Beginners in 2023
Companies like New balance are looking to use additive manufacturing to improve their products and create custom apparel, which is all just a tip of the iceberg.
Some of the more apparent benefits of 3D printing include reduced costs, faster product development, precise prototyping, and improved customization.
In the coming future, you will see 3D printing used to produce an increasing variety of goods. 3D printing is a technology that will completely change the world that we live in.
In 2014 Elon Musk, mention this idea of this futurist transportation system of passengers pods travelling through tubes at a very high speed.
The idea of a Hyperloop has been around for a couple of years, and there are many companies which are working towards making this vision into reality.
Hyperloop uses two principles. Magnetic levitation and a low-pressure vacuum environment using these two principles we can make Hyperloop become a reality. It will be the fasted transportation mode by achieving the speed of more than 1000/KM an hour.
This similar technique is also being used in some the fastest train in the world, including the maglev train in Japan.
Virgin Hyperloop claims that the Hyperloop they are developing is 3x faster than a high-speed train and 10x faster than a regular train.
The Hyperloop is very eco friendly and can run on renewable energy because of magnet’s there is no need for fuels.
Hyperloop is so fast that you can get from Abu Dhabi to Sharjah in 10 minute. Taking this same route would take more than 1.5 hours and would be way more stressful.
Virginia hyperloop is the only company that has successfully tested Hyperloop with people inside. This test took place in a Virginia Hyperloop 500 meters test site in the middle of Nevada’s desert.
But before Hyperloop became a reality, there is a lot of bureaucracy to overcome before a working Hyperloop would be ready for everyday use.
The Hyperloop movement is here to stay, engineers worldwide are working on it to make a reality but once it becomes a reality then this technology that may change the world.Aryan Sharma
Aryan is a tech enthusiast who likes to write about TVs. He founded Mr TV Guru, a site that aims to help a consumer make a better decision while purchasing a new TV.
Mobile landing pages must perform at their absolute best.
Slow loading, clunky design, and poor user experience all drive down search rankings and conversions.
So who’s doing it right — and what can you learn from them to improve your own mobile landing page performance?
In this column, learn how to turn mobile landing pages into sales and lead generation machines.1. ASPCA Makes It Easy to Convert on Mobile
Creating a mobile web page that is easy for visitors to make a purchase seems like a no-brainer.
Designing a web page that is intuitive for users to navigate to the content they want is also important.
Many landing pages seem to be able to do one or the other but doing both can be tricky. This is especially true when the landing page is the home page, where it’s extra difficult to optimize for a sale.
The ASPCA home page is a great example of balancing the needs of site visitors while optimizing for conversions.
In the example below, the menu and search bar are tucked at the top of the page. But the donate button is front and center; it’s hard to miss.
The orange background immediately catches your eye and the one-word call to action, donate, is written in all caps.
The ASPCA mobile home page is a great example of making it super easy for a site visitor to perform a conversion action (donate) while also conveniently providing search and menu navigation.
It’s a perfect blend of serving the visitor and making it easy to check out with a donation.
Los Angeles, California based PPC expert Kenny Hyder offered this insight:
Remove any barrier to your add to cart process that isn’t necessary.
Also, as soon as a user adds to cart, you need to immediately give them the option to check out, and you need to make it even easier to pay.”Top Factors That Make It Easy to Buy
Remove barriers to add to cart.
Add to cart should trigger option to check out.
Payment process should be easy.2. Check Out Peacock’s Goal-Focused Landing Page
Back to the home page as a landing page — the best way to improve that scenario, apart from promoting a more appropriate inner page, is to make the home page clearly focus on a goal.
The Peacock TV landing page is a great example of how to handle a home page/landing page. One notable aspect of the Peacock TV landing page is its lack of clutter.
The next notable factor is how goal-oriented the page is above the fold.
There are two goals for the Peacock TV home page:
Join Peacock TV as a customer.
Log in to the service.
Nothing about multiple plans. Nothing about what shows they offer.
It’s a beautiful example of a goal-focused mobile landing page.
The prominent message on the page is:
“Watch Peacock for Free or Unlock Everything with Peacock Premium. Only $4.99/Month.”
There’s more that can be said about this home page but for right now, the key insight about that page is that it does not waste words or screen space.
“That’s an efficient use of real estate. On mobile, users are very familiar with both horizontal and vertical scroll. But scroll fatigue is still a real thing.
Use your mobile screen real estate wisely.”3. chúng tôi Easy Tap Targets on Pages That Look Like Apps
Another feature of great mobile landing pages is the ability for consumers to see where they need to tap to get what they want.
Easy tap targets contribute to the success of goal-focused landing pages and they make them easy to buy.
I asked Cindy Krum, founder of the online mobile benchmarking software MobileMoxie, about the chúng tôi landing page.
She agreed that it was ideal:
“Yes, make buttons bigger than your designer wants to. The design should feel more like an app, rather than a website that has been shrunk down to fit.”
That’s a great description of the chúng tôi landing page, which does indeed look like a mobile app and not a shrunken-down desktop site.4. Lyft Captures Attention with High Contrast Buttons
A call to action that contrasts with the rest of the page is an oldie but goodie. Buttons that called attention to themselves were well known by affiliate marketers for helping to drive conversions.
Snarky affiliate marketers in the early 2000s remarked that if you want the monkey to press the buy button, color it a garish yellow and make it as big as you can.
The same effect can be achieved by using buttons that scream for attention just with color choice. The actual color doesn’t matter as much as the contrast.
Read: Ugly Sites Sell
Colors can be categorized as cool and hot. If the page features predominantly cool colors, make the call to action a hot color (and vice versa).
This is important for buttons and encapsulated calls to action. An encapsulated call to action is one within a colored box that contrasts within its surroundings.5. Walmart’s Mobile Landing Page Has a Persistent Buy Button
As mentioned earlier, a key to improving conversions is to make it as easy as possible for a consumer to make a purchase.
But that’s not always easy to do on a mobile ecommerce site.
Many ecommerce sites force users to scroll past product images and dropdowns for making selections, then scroll a little more to find the button for making a purchase.
Walmart has a persistent buy button that stays glued to the bottom of the mobile screen.
A consumer can scroll up and down, making selections and viewing product images, and the Add to Cart button remains fixed to the bottom of the mobile screen.
Consumers don’t need to become frustrated scrolling around on a web page trying to figure out how to buy something. The buy button is always front and center.
This is a great solution for both the consumer and the store.
It’s surprising that more stores don’t do this. Adding a persistent button is simple to do with a minimal amount of CSS work.Mobile Landing Pages Can Be Conversion Machines
The mobile format at first seems like a limitation — but it’s not.
With the right keys, mobile can open doors to as many or more sales as what can be achieved on a desktop computer.
If there’s a single overarching key takeaway, it’s this — do not make landing pages that resemble scaled-down desktop sites. Create mobile landing pages that behave, resemble, and function more like mobile apps instead.
YouTube is improving the mobile viewing experience for users with the rollout of five new updates.
The updates to YouTube on mobile are designed around making better use of existing features and introducing a few new ones.
Better use of video chapters
A more streamlined player page
“With a global community of two billion people on YouTube, we’re always looking for ways to make it easier to watch and interact with your favorite videos.
Check out some of our favorite tips and tricks to get the most out of YouTube, including new updates you can try out starting today.”
Here’s more about the updates that are now available to all users.Video Chapters
In the new chapter list view users can see a complete list of all chapters in the video they’re currently watching.
Each chapter will have its own thumbnail previewing what’s included in it.
This is a welcome expansion to YouTube video chapters, which is a relatively new feature that was just introduced this past May.
Previously, chapters were only displayed in plain text in a video’s description section.
Now YouTube is taking the information about chapters from the description section and creating a more engaging way to interact with videos.
All creators can utilize YouTube video chapters simply by manually writing timestamps in the description section.
In order to make sure the feature works as shown, include at least three chapters per video with the first one starting at “0:00”.
Also make sure each chapter is at least 10 seconds in length.
Here’s an example of how a three-step how-to video might look when broken down into chapters:
10:15 – Conclusion
It’s worth noting that Google will also display video chapters in a similar fashion when surfacing YouTube videos in search results.Changes to the YouTube Player
YouTube is streamlining the player page with a few key changes:
Closed Captions button moved to the top
Autoplay toggle switch moved to the top
Small improvements like rearranged buttonsMore Gestures
YouTube is making it easier to enter and exit full screen mode. Now users can swipe up to enter full screen mode and swipe down to exit.
And users can quickly toggle between displaying elapsed time and time remaining in a video by tapping the timestamp.Suggested Actions
YouTube is starting to roll out suggested actions, which prompt users to rotate their phones or play a video in VR.
These suggestions will only be displayed when YouTube thinks it will improve the experience.
This feature will be further expanded on in the future.Bedtime Reminders
A new digital wellbeing tool will let users set reminders at specific times to stop watching videos and go to bed.
These features are available now on YouTube on mobile.
Source: YouTube Official Blog
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