Trending December 2023 # Level Up: 3 Tricks To Try When Your Content Marketing Plateaus # Suggested January 2024 # Top 20 Popular

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If you’ve been playing the SEO game for a year or more, odds are you’ve got the basics down by now. By “basics,” I mean stuff like:

Keyword research – You have a strategy when it comes to the topics you select and the keywords you target in your site content. This strategy is driven by actual keyword research, data, and trends, not guesswork.

On-page optimization – You employ sound title and URL structure, use meta tags wisely, optimize your images, utilize your keywords without stuffing, and so on.

Link building and social promotion – You “get your content out there,” via manual outreach (emailing potentially interested parties to alert them of your new content) and posting updates on Facebook, Twitter, LinkedIn and other social networks.

Commission an Infographic

Infographics – those big, (hopefully) beautiful, shareable images packed with (hopefully) data – aren’t the newest kid on the marketing block anymore, but they are still a good way to drive a large amount of traffic and links in a short amount of time, and are often your best bet at snagging links from big-deal domains like the New York Times.

Strong infographics are usually pretty resource-intensive, but the good news is that you can commission a design firm to do most of the work. (In the past, we have worked with Nowsourcing and Killer Infographics, in addition to producing our own graphics.)

Some tips for getting it right:

Choose a concept that’s tied to your brand – People will take your infographic more seriously if it’s on a topic that you’re uniquely positioned to cover. For example, we have always specialized in keywords (hence the name “WordStream”), and our infographic on the most expensive keywords in AdWords has been our most popular to date.

Consider your target pickups during the concept/research stage – If you know you want a link from, say, Mashable or Wired, do what you can to gear your angle toward those publications (hip and techy!). If you want links from more straight-laced news sites like the Wall Street Journal, focus on the value to business people.

Review and revise (and do it again) – Make sure your facts are double-checked, nothing is misspelled and so on before you “go to print.”

Devote significant time and manpower to pitching – Things rarely “go viral” without being forced to. Spend at least a day sending out pitch letters to news outlets and other sites that you want to publish the infographic. Do your research – target people who cover topics similar to what you’re pitching.

Implement Author Markup to Increase CTR

To implement author markup on your site/blog, you’ll need a Google+ profile and an author profile page on your own site for each writer that you want to feature, and you’ll need to link these pages together. Below is my Google profile page, which lists me as a contributor to the WordStream blog as well as Search Engine Journal:

Here are more tips from Google on getting your author information in the search results.

Syndicate Your Content for Passive Link Building

Controversy alert: Some marketers will tell you that syndication is a bad scene because it creates duplicate content. As always, YMMV: weigh your options carefully and perform tests when possible.

So far, we have found syndication to be a great way to passively build links (once you set up syndication by RSS, there is little to no additional effort involved) as well as referral traffic. Like guest blogging, it gets your message in front of people who might not otherwise have seen it.

If you want to explore syndication, be sure to choose reputable sites that will clearly credit you as the original source of the content and keep your links intact.

You're reading Level Up: 3 Tricks To Try When Your Content Marketing Plateaus

How To Maximise Your Content Marketing Potential

How to make content marketing generate results for your business by focusing on 5 success factors

Traditional marketing is self-centered. More often than not, it offers little more than a seductive image or a brief statement of your product’s qualities. On top of that, after decades of similar campaigns, consumers have grown adept at tuning out the noise.

Consistency Is Key

However, if you want to reap the benefits of an effective content bank, you’ll have to keep your output consistent. And I’m not just talking about maintaining the frequency of your posts. Here are five areas of consistency that will help you not only build a great bank of assets, but also build your audience:

Strategy: Everyone involved in your company needs to understand the mission and the specific objectives behind your content. When everybody is singing a different tune, things get chaotic. It’s especially important to have a coherent, consistent plan in the world of social media.

Message: Just like with your strategy, when you have multiple teams working in multiple markets and using multiple platforms, the message has to stay chúng tôi is a great example of this. As an enormous company, it has numerous blogs posts on a range of topics. Yet the message remains consistent across the board, providing technical know-how that’s trusted by millions.

Tone: With so many people producing content, you need to ensure the tone and voice are consistent.Virgin Atlantic’s blog is a good example of this. Its bloggers routinely post collections of photographs taken from Instagram that show the different sides of world — from Tokyo to Montreal. Different writers craft each piece, but the tone and format are almost identical. It’s through posts like these that Virgin Atlantic positions itself as a leading option for business and recreational travel.

Reporting: On the Virgin Atlantic blog, see those subheadings that list the “Tags” and “Topics” of the post? That metadata serves many purposes.

Inconsistency in metadata can create a real mess. Let’s say your team is creating content for specific geographic markets. Some team members are tagging content for “UK” while others tag “United Kingdom.” Then, your boss comes along and wants to know how much content has been created in the past six months for the U.K. This small inconsistency could add up to a big problem.

When your team stays consistent with taxonomies and metadata, reporting gets easier and more accurate. That accuracy is a vital part of understanding what content is working and what isn’t.

Publishing frequency: It’s no use publishing new content if it’s a rarity, but you shouldn’t bombard your Twitter followers with a tweet every 30 seconds, either. Find a balance, and stick to it. Two blog posts a week could be ideal, or you could aim for greater frequency. ShoreTel Sky publishes one article a day in the 200- to 400-word range and longer content on a monthly basis. It’s important to find the frequency that helps you maintain consistent quality.

How Do You Get the Whole Team on Board?

 Adopting new approaches can be challenging, but it’s important to help your team embrace the power of content. Start small. Prove the process and its benefits with a low-cost experiment, or think about investing in content marketing tools to smooth out the process.

If you’re still struggling to get everybody on board with the new approach, it might be time to offer incentives. These can be tough; different employees have different values, after all. If you put out a general incentive, it likely won’t be a universal win. Here are some options to explore:

Money: This may be obvious, but it will work well with small teams where people with different jobs create a good portion of the content. Pick a dollar amount, and offer it for each piece of content produced. Gift cards are an alternative.

A promotion: Frame the change as a step up the ladder. Let the excellent content producers move up and be a part of the new innovative process.

Profit sharing: Offer employees a chunk of the profits accrued from the new content marketing strategy. Rather than guarantee them a set amount for simply producing new content, push them to produce the best content they can. It’s good for both morale and business.Southwest Airlines runs a profit-sharing scheme, and it is the only airline to make a profit every year since its founding, is ranked by Fortune magazine as the second-best company to work for in America, and has the fewest customer complaints of any airline in the nation.

Skills: If you’re really committed to the transformation, some marketing positions may focus solely on content production. If hiring internally, employees will have to evolve to keep up with the company’s direction. Even if they don’t stick around, these are the same skills they’ll need to find work elsewhere.

Get the Most Out of Your Content Marketing

With consistent, motivated employees, you’re more than halfway to maximizing your content marketing potential. The next step is knowing your audience. If you don’t know whom you’re talking to, all you’ll do is create more noise.

Go through a persona development exercise. This will lay the foundation for your content moving forward. For Birchbox, it’s clear that its audience consists of people who are interested in beauty, while Virgin Atlantic’s audience is composed of world travelers.

You should aim to create a number of personas with clear pictures of what they care about and how you’ll communicate with them. This will inform the channels you use for your content marketing to maximize value.

It really does pay to have a dedicated team with a clear strategic focus, but how do you measure your efforts? How will you justify your activities, and how will you report value? Make sure you identify metrics and key performance indicators that will show the success of each initiative.

With a consistent approach, a motivated team, and a clear target audience, I promise you’ll soon see big results.

Brody Dorland is the co-founder of DivvyHQ, the ultimate content planning and production workflow tool for high-volume teams. Connect with him on Twitter.

Ai In Content Marketing: 3 Frequently Asked Questions

Artificial intelligence (AI) is one of the current “it” terms in marketing.

Every marketer is thinking about how to best use it and every technology provider is trying to push offerings that infuse it. And all for good reason.

While AI might be the hot ticket item everyone is clamoring to understand and use, it is neither a fad nor going away anytime soon.

What’s more, according to IDC, by 2023, 40 percent of all digital transformation initiatives – and 100 percent of IoT efforts – will be supported by AI capabilities.

Incorporating AI into the content marketing process is essential. Why?

Because AI has the power to transform customer experiences in multiple ways.

AI can:

Improve the content and creative process.

Help personalize experiences at scale.

Improve customer satisfaction through greater efficiencies.

And more.

Sephora is a great example of a company leveraging AI in innovative ways. Sephora offers customers a plethora of options, which is both great and overwhelming at times.

To help, Sephora created a chatbot that provides customers with beauty content they can peruse as well as product suggestions. It’s an innovative and simple use of AI.

There’s no question as to if marketers should start experimenting with AI; it’s a matter of how soon you can start.

To help you feel more comfortable getting started with AI, here are answers to a few of the top questions I get asked most frequently about AI in content marketing.

Question 1: Will AI Replace Me?

It’s no surprise that marketers are worried about AI taking over their jobs, especially with the increase in science fiction movies about robots taking over the world.

My take is that AI will act in service of marketers, not replace them.

Specifically, AI can help marketers:

Discover what’s hidden: There are vast amounts of data available that marketers can leverage to perfect customer experiences. AI helps make sense of this information at a deep level, from understanding the sentiment of documents or the quality of images. Harnessing the power of AI in content marketing can help identify and refine what’s needed in seconds instead of days.

Accelerate what’s slow: There are many tasks marketers do every day that are tedious and time-consuming. AI uses self-learning algorithms to speed these tasks up – driving greater efficiency and effectiveness. Asset tagging is a great example. This task sucks up a lot of time, but AI has the power to insert content-based metadata for thousands of images in seconds – a process that otherwise would have required hours.

Decide when something matters: AI can help marketers make quick decisions to ensure the best experiences are always delivered to customers. A prime example is content personalization. Marketers know that consumers want content and experiences tailored directly to their needs and interests, but it’s daunting. AI can help marketers do this at scale by automatically personalizing content at the individual level and determining which experience a customer should receive and when.

It’s important to remember that amazing customer experiences still require the human element that machines lack.

Just look at Pandora. It uses a combination of machine learning and human curators to bubble up the best recommendations possible for users.

Pandora’s head of research, Oscar Celma, said:

“The human curators can discover an artist, but the machine learning can prevent a ‘fake’ artist from being ingested into the music libraries. It can also find duplicates. Mostly, the process of human versus bot is about scale. Without machine learning, curators would not be able to make it all work.”

Moral of the story: AI and humans work better together.

Question 2: How Do I Need to Shift My Marketing Strategy to Incorporate AI?

Usually, after I establish that AI is meant to aid what marketers are doing rather than take over their roles, the next question I get is, “Well, how does this impact my marketing strategy? How should I shift what I’m doing now to see the most benefit?”

The truth is, there’s no set response to this question because it really depends on what your business priorities are.

In order to get the most benefit of AI-driven marketing, marketers need to fully understand what the business priorities are and then modify their roles and responsibilities to complement the work being done by AI.

There’s also potential that AI could uncover new opportunities for marketers to pursue.

In fact, according to Narrative Science, 61 percent of businesses that have an innovation strategy said they are using AI to identify opportunities in data that would otherwise be missed.

Question 3: How Will AI Actually Impact the End Result for the Consumer? Will They Be Able to Tell a Difference?

Customers won’t see an experience and automatically know AI assisted in creating it.

The difference they see will be evident in the rapidly delivered, personalized experiences they receive.

In a recent survey my team conducted at Adobe, 42 percent of consumers said they get annoyed when content isn’t relevant to them and two-thirds said if they encountered a situation like this, they wouldn’t make a purchase.

It’s clear that content speed and personalization can impact a customer’s experience, and ultimately a company’s bottom line.

AI also provides customers with a more seamless experience throughout their interactions with a brand.

It may begin with online content, but AI also helps ensure the personalization is transitioned to in-store experiences, experiences across different devices and more.

AI is critical to creating experiences that consumer love, even if they can’t directly see it.

What’s Ahead

AI is here to stay. The opportunities to leverage AI in content marketing are becoming more prevalent.

Right now, marketers are focused on using AI to improve efficiency and automating tasks, but it can be used for so much more. Think chatbots, copywriting, and curating only the best assets that drive engagement.

The possibilities are endless, but you need to get started sooner rather than later.

More AI & Marketing Resources:

3 Activities To Try With Your English Language Learners

Back-to-school is upon many of us, I say many of us because in Canada we don’t start school until September. However, many of my US colleagues are preparing to be back next week or are already back in the classroom!

The first week of school is often so crucial in developing the connection and the relationship that we constantly talk about, that is teacher-student relationship. On the first day, I like to get to know my students, their likes, interests, and hobbies as I know many teachers do. So as we introduce ourselves to each other, I ask them to share either a fun fact about themselves, something interesting they did over the break, or to share their favourite tv/movie.

Throughout icebreakers and introductions, I notice that my ELL students start to feel more comfortable, with more smiles, laughter, and side chatter when someone says something funny. This indicates to me that English Language Learners need that extra personal interaction with the teacher and class as a whole to feel comfortable to communicate.

Find Someone Who

This is probably the most popular activity for the start of the school year, and always fun to try out in your classroom. They are basically customized worksheets with your own questions that you find fitting for your age group. You create questions based on the tagline: find someone who – is a vegetarian, for example. Students will need to walk around the classroom and ask their classmates if they are a vegetarian. When this activity is happening the classroom often explodes with excitement that they often bring back with them once you reconvene together as a group.

Ask Me About

This activity gets a bit more on the personal level in that the conversation that comes out of the discussion amongst students is often deeper. In this activity, the teacher gives out cue cards to everyone. On the cards the students write 2-3 topics that they’re okay with discussing with their classmates. For example, ask me about: blogging, watching movies, and cooking Thai food. 

The conversations that come out of this activity are basic enough for ELL to understand and take part in, but they’re also deep enough to start forming their own relationships with other classmates. Working to build positive student-student relationships is also very important to foster in the classroom with ELLs, as these relationships impact their oral communication and social and interpersonal skills.

Ingredients of Me

This one is my favourite one, and I recently learned about it and shared it here. My friend and fellow educator Maha wrote about the procedure here.

This activity, while more on the individualistic side, really helped students see and figure out their interests, hobbies, and other things that consume their time throughout the day. It also allowed students to see commonalities between each other. This is of course beneficial to all students, but when ELLs see that they have many things in common with other classmates, especially classmates from different background than them, then it becomes especially important for them. One of the biggest challenges of being an ELL is feeling like an outsider. This activity allows students to reflect on their own interests, share it with others, and also to see how similar we all are.

How about you, what activities do you do with your ELLs at the start of the year?

How about you, what activities do you do with your ELLs at the start of the year?

How To Level Up On Steam Quick And Easy

Steam has created a great platform for showcasing players’ profiles. Leveling up allows you to personalize your account with various customization such as backdrops, a larger friend list, showcasing rare items, and many more.

Collect trading cards and craft them into badges or take part in Steam community events that will give you XP to level up your profile. If you want to level up fast, you also need to learn the tools of transactions.

What item to buy and what item to sell. Learning such tips will lead you ahead in leveling fast. 

How to Level Up on Steam? What Should I Do to Level Up?

You should craft badges a lot. Crafting badges will give you 100XP, and now you are 1 level up. 

You will require 1000 XP to reach level 10, which means ten badges to reach level 10. After that, the requirement of each level changes to 200 XP. 

Level XPBadges1 – 1010001010 -2023002023 -3030003030 – 4040004040 -50500050

How Do I Craft Badges?

To craft badges, you need trading cards. Trading cards are the game cards that are dropped by games. There are a total of five trading cards you need to collect in order to craft a single badge. Follow these guidelines to craft your trading cards. 

Use Trading Cards to Level Up.

There are two cards to craft: Regular and Foil. Don’t buy foil cards. They are expensive and can be identified by their silver background frame. Foil cards can only be crafted once, giving you 100 XP, whereas regular cards can be crafted up to five times. Giving you a total of 500 XP. So always keep regular duplicate cards.

How to Level Up Without Playing Games?

What If I don’t have any cards and don’t want to spend hours playing games. There are other alternatives to level up. After all, grinding on games to level up is a slow process, so Steam has made other options for you to level up without playing any games.

Here are some tools of transaction for you to trade, buy and sell items on Steam.

Steam Marketplace

You can buy and sell cards at Steam Marketplace. Search for any cards you want to buy but remember that you need to buy five of the same game cards to craft them into badges for 100 XP.  

If you don’t want to hassle much and want to go straight up buying bundles, is your solution. You can sort cards by their price and buy the cheapest of them all. 

How to Efficiently Buy and Sell. 

Below are the tips and tricks to keep in mind before buying and selling. Following these guidelines will effectively level up your steam profile. 

If you got any foil cards, you can sell them at a higher price and buy a bundle of regular cards.

Selling unwanted cards on the steam marketplace is also easy. You can mark your price and put them on the marketplace for people to view and buy them. 

You will receive three random items every time you craft a badge. You can sell those items and buy more cards to craft more badges from that money.

What Are Booster Packs?

Booster packs are like mystery chests which, upon opening them, will give you three random cards. Booster packs can be bought on Steam Marketplace or with gems. 

You can also turn unwanted and unsellable items into gems and use them to buy booster packs. However, it is a long process to collect gems and sometimes not worth it. According to the game’s popularity, booster packs may cost you from 400 to 1200 gems. 

Are there other Alternatives to Level up?

In fact, there are many ways you can level up your steam account. Below are the things you can do to level up fast.

Steam Community to earn XP.

Complete various tasks and achievements to earn a total of 500 XP.

Tasks such as buying the first game, crafting badges for the first time, Converting items into gems, and many more.

Collecting Games.

Steam also gives XP badges in the form of the number of games you have on your account. You can now earn XP by achieving a certain milestone set by Steam. Just having a game on your account will give you XP rewards. Collect as many free games as you can to collect XP. 

NameNumber of gamesXPOne-Stop shopper1 to 4100Selected Collector5 to 9125Adept Accumulator 10 to 24150Sharp-Eyed Stockpiler25 to 49200Collection Agent50 to 99250Power Play100 to 249325

Participating in Events.  

Events are held with game updates, tournaments, and many more. Participating in such events will give you event badges. Different event badges have different XP, with the lowest of 100XP. Steam sale events will be displayed on the front page of the Steam store. 

Years of Service.

Steam will also reward you with 50XP per year. There is a total of 14 badges you can earn. Every next year, you will earn an additional 50 XP.

Years of serviceXPYear 150Year 2100Year 3150Year 4200Year 5250Year 6300Year 7350Year 8400Year 9450

The Steam Sales.

Sales such as summer and winter sales, Halloween events, and Black Friday. Some last two days, such as Black Friday, whereas Summer and winter sales last up to two weeks. You can view steam sales on the Steam store page. There are five different badges, with each giving you 100XP. Complete each required task, and you will receive a total of 500 XP.

A Marketing Calendar Template To Plan Your Content For 2023

Setting yourself (and your organization) up for success means having a solid marketing plan.

You need a detailed strategy that identifies specific holidays and events you can leverage to maximize the impact of your brand.

But it’s so much work to create.

If only there were some incredible resources you could use. Like a ready-made calendar with all the holidays in one convenient, customizable, and easily referenceable table you could use to help you create your own 2023 marketing calendar…

Just think of how convenient it would be to identify National Weed Your Garden Day (June 13), Better Breakfast Month (September), or International Firefighters Day (May 4) with just a quick glance.

Maybe you didn’t even know holidays like NASCAR Day (May 19), World Tourism Day (September 27), and Meat Week (January 29-February 5) exist.

And you’re in luck – we’ve done all the work to create a marketing calendar template for you. And best of all, it’s free.

Free Marketing Calendar And Template For 2023

Some marketers are like the ant in Aesop’s famous fable, planning for the coming year to ensure they’re moving into a new year with a defined and well-thought-out strategy.

And then there are the grasshopper types, who will suddenly recall mid-Christmas break that they don’t have anything on the calendar for 2023.

No matter which one you are, we’re here to help.

2023 Marketing Calendar

Here is your marketing calendar for 2023. We’ve created a list of events, holidays, and celebrations, plus a handy template to help you market more effectively this year.

Much of the calendar is focused on the U.S. and Canada, with some major international and religious holidays.

Use the tab titled “All Holidays + Google Calendar” to Google Calendar.

Your 2023 Holiday Marketing Calendar

This calendar is separated by month, so you can jump to whichever month you need:


A new year means a new start.

Whether your goal is to stop smoking, lose those pounds you’ve accidentally packed on since Thanksgiving, or take a more positive view of the world, this is the time when it all starts.

And outside of new resolutions, you also have college football bowl games, the Sundance Film Festival, and National Hat Day to look forward to.

Monthly Observances

Weight Loss Awareness Month

National Blood Donor Month

National Thank You Month

National Hobby Month

National Hot Tea Month

Learn to Ski and Snowboard Month

National Slow Cooking Month

National Skating Mont

Weekly Observances

January 1-7 – Diet Resolution Week

January 1-7 – National Thank Your Customers Week

January 8-14 – Home Office Safety and Security Week

January 15-21 – Hunt For Happiness Week

January 16-22 – Sugar Awareness Week

January 22-28 – National School Choice Week

January 23-27 – Clean Out Your Inbox Week

January 29-February 4 – Meat Week


January 1 – New Year’s Day

January 1 – National Hangover Day

January 1 – Outback Bowl

January 1 – Rose Bowl

January 1 – NHL Winter Classic

January 2 – Science Fiction Day

January 3 – Festival of Sleep Day

January 4 – Trivia Day

January 5 – National Bird Day

January 5-8 – PGA Tournament of Champions

January 6 – National Bean Day

January 6 – Cuddle Up Day

January 7 – Orthodox Christmas

January 8 – Elvis’s Birthday

January 9 – College Football Playoff National Championship

January 10 – Golden Globes

January 10 – National Bittersweet Chocolate Day

January 10 – Houseplant Appreciation Day

January 10 – National Clean Off Your Desk Day

January 12 – Stick to Your New Year’s Resolution Day

January 13 – National Rubber Ducky Day

January 14 – Dress Up Your Pet Day

January 15 – National Hat Day

January 17 – Ditch New Year’s Resolutions Day

January 17 – Martin Luther King, Jr. Day

January 18 – Winnie the Pooh Day (Author A.A. Milne’s birthday)

January 19 – National Popcorn Day

January 19-29 – Sundance Film Festival

January 20 – Penguin Awareness Day

January 20 – National Cheese Lover’s Day

January 21 – National Hugging Day

January 22 – Chinese New Year

January 23 – National Pie Day

January 24 – Compliment Day

January 24 – National Peanut Butter Day

January 24 – Community Manager Appreciation Day #CMAD

January 25 – Opposite Day

January 26 – Spouse’s Day

January 27 – Chocolate Cake Day

January 27-29 – Winter X Games

January 28 – Data Privacy Day

January 29 – National Puzzle Day

January 31 – Backward Day

Popular Hashtags For January:
















Though it’s only 28 days long, February is jam-packed with events you can leverage for your marketing campaigns.

Spread the love on Valentine’s Day, celebrate the end of winter (or lament its continuation) on Groundhog Day, and do some good deeds for Random Acts of Kindness Week.

Need a few more ideas to flesh out your calendar? Scroll on.

Monthly Observances

Black History Month

American Heart Month

National Heart Month

National Weddings Month

National Cherry Month

Weekly Observances

February 5-11 – Children’s Authors and Illustration Week

February 9-15 – New York Fashion Week

February 12-18 – Freelance Writers Appreciation Week

February 12-18 – International Flirting Week

February 19-25 – National Pancake Week

February 14-21 – Condom Week

February 14-20 – Random Acts of Kindness Week


February 1 – National Freedom Day

February 2 – Groundhog Day

February 3 – Give Kids a Smile Day

February 3 – Bubble Gum Day

February 3 – Wear Red Day

February 4 – World Cancer Day

February 5 – World Nutella Day

February 5 – National Weatherperson’s Day

February 6 – National Chopsticks Day

February 7 – Send a Card to a Friend Day #SendACardToAFriendDay

February 8 – Boy Scout’s Day

February 9 – National Pizza Day

February 10 – Umbrella Day

February 11 – Make a Friend Day

February 12 – Lincoln’s Birthday

February 13 – Super Bowl Sunday

February 14 – Valentine’s Day

February 15 – Susan B. Anthony’s Birthday

February 15 – Singles Awareness Day

February 17 – Random Acts of Kindness Day

February 18 – Drink Wine Day

February 20 – Love Your Pet Day

February 20 – Presidents Day

February 21 – Fat Tuesday/Mardi Gras

February 22 – Ash Wednesday

February 22 – Washington’s Birthday

February 22 – Margarita Day

February 22 – Walk Your Dog Day

February 24 – National Tortilla Chip Day

February 26 – National Pistachio Day

February 28 – Floral Design Day

Popular Hashtags For February:












The beginning of spring, March Madness, and, of course, St. Patrick’s Day – who doesn’t love March?

Okay, that whole coming in like a lion thing is a little rough, but even on the coldest days, you can take heart that the worst is almost over.

Here are some holidays and events you can use to make your brand’s March a great one.

Monthly Observances

Women’s History Month

Nutrition Month

Peanut Month

Music in Our Schools Month

Craft Month

Irish Heritage Month

American Red Cross Month

March for Meals

The Great American Cleanup

Ramadan begins on March 22

Weekly Observances

March 6-12– Girl Scout Week

March 12-18 – Campfire Birthday Week

March 13-19 – National Sleep Awareness Week

March 27 – Apr 2 National Cleaning Week


March 1 – Peanut Butter Lover’s Day

March 2 – National Read Across America Day (Dr. Seuss Day)

March 3 – World Wildlife Day

March 4 – Grammar Day

March 4 – Day of Unplugging

March 4 – Employee Appreciation Day

March 6 – Dentist’s Day

March 6 – Oreo Day

March 7 – Cereal Day

March 8 – International Women’s Day

March 10 – Popcorn Lover’s Day

March 12 – Daylight Savings

March 12– Girl Scout Day

March 12 – 95th Academy Awards Ceremony

March 13 – National Good Samaritan Day

March 13 – Napping Day

March 14 – Pi Day

March 15 – The Ides of March

March 17 – St. Patrick’s Day

March 17 – World Sleep Day

March 18 – Awkward Moments Day

March 20 – First Day of Spring

March 21 – World Down Syndrome Day

March 21 – International Day for the Elimination of Racial Discrimination

March 22 – World Water Day

March 22 – Ag Day (Agriculture Day)

March 22 – American Diabetes Association Alert Day

March 22 – First day of Ramadan

March 23 – Puppy Day

March 26 – Purple Day for Epilepsy Awareness

March 26 – Earth Hour Day

March 29 – Mom & Pop Business Owners Day

March 30 – National Doctor’s Day

March 30 – Baseball Opening Day

March 31 – Crayon Day

March 31 – Transgender Day of Visibility

Popular Hashtags For March:




















Just listen to those birds singing and the bees humming – April is a time of natural rejuvenation.

Give your targets and customers a laugh with an April Fool’s prank, schedule an event around the Master’s tournament (or hit the links yourself), and show your love for our planet on Earth Day. Just don’t forget taxes are due on the 15th.

For more ideas, we’ve provided a list below.

Monthly Observances

Earth Month

National Volunteer Month

National Autism Awareness Month

Keep America Beautiful Month

National Garden Month

Stress Awareness Month

National Poetry Month

Ramadan ends on April 21

Weekly Observances

April 17-23 – National Volunteer Week

April 17-23 – Animal Cruelty/Human Violence Awareness Week

April 24-30 – Administrative Professionals Week

April 24-30 – National Princess Week

April 25-29 – Every Kid Healthy Week


April 1 – April Fool’s Day

April 2 – Palm Sunday

April 2 – Equal Pay Day

April 2 – World Autism Awareness Day

April 2 – National Peanut Butter and Jelly Day

April 3 – Don’t Go To Work Unless it’s Fun Day

April 3 – Find a Rainbow Day

April 4 – School Librarian Day

April 3-9 – Masters Tournament PGA

April 6 – National Walking Day

April 7 – Good Friday

April 7 – National Beer Day

April 7 – World Health Day

April 9 – Easter Sunday

April 9 – Winston Churchill Day

April 10 – Golfer’s Day

April 11 – National Pet Day

April 12 – National Grilled Cheese Day

April 15 – National Titanic Remembrance Day

April 15 – Tax Day

April 14-23 – Coachella Music Festival

April 17 – Boston Marathon

April 18 – Patriot’s Day

April 20 – Lookalike Day

April 21 – National High-Five Day

April 21 – Last day of Ramadan

April 22 – Earth Day

April 27 – Denim Day

April 27 – Administrative Professionals Day

April 28 – Take Your Daughter and/or Son to Work Day

April 28 – National Superhero Day

April 28 – Arbor Day

April 30 – National Honesty Day

April 30 – National Adopt a Shelter Pet Day

Popular Hashtags For April:


















School is winding down, temperatures are heating up, and barbecue grills are being lit – it can only mean the arrival of May.

Monthly Observances

ALS Awareness

Asthma Awareness

National Celiac Disease Awareness Month

Clean Air Month

Global Employee Health and Fitness Month

National Barbecue Month

National Bike Month

National Hamburger Month

National Salad Month

National Photo Month

Gifts from the Garden Month

Lupus Awareness Month

National Military Appreciation Month

Weekly Observances

May 1-7 – National Pet Week

May 1-7 – National Travel & Tourism Week

May 1-7 – Drinking Water Week

May 2-6 – Teacher Appreciation Week

May 6-12 – Nurse’s Week

May 8 – May 14 – Food Allergy Awareness Week


May 1 – May Day

May 1 – Mother Goose Day

May 3 – Thank A Teacher Day

May 3 – National Teacher’s Day

May 4 – Star Wars Day

May 4 – National Firefighters Day

May 5 – Cinco De Mayo

May 5 – World Password Day

May 6 – National Nurses Day

May 6 – Military Spouse Appreciation Day

May 6 – Kentucky Derby

May 8 – World Red Cross and Red Crescent Day

May 10 – National Receptionists Day

May 11 – Eat What You Want Day

May 14 – Mother’s Day

May 14 – World Fair Trade Day

May 15 – National Chocolate Chip Day

May 16 – Love a Tree Day

May 18-21 – PGA Championship

May 19 – NASCAR Day

May 20 – National Bike to Work Day

May 20 – Be a Millionaire Day

May 20 – Armed Forces Day

May 22 – Victoria Day (Canada)

May 25 – Red Nose Day

May 25 – Geek Pride Day

May 25 – National Wine Day

May 26 – Sally Ride Day

May 28 -June 11 – French Open

May 28 – Indianapolis 500

May 29 – Memorial Day

May 31 – World No-Tobacco Day

Popular Hashtags For May:




#StarWarsDay & #Maythe4thBeWithYou





#MemorialDay & #MDW



Summer, summer, summertime. June is the month when it finally starts to feel like summer.

Make your brand a must-have companion for planning a beachside vacation or hosting a cookout.

And don’t forget it’s also the month for LGBTQ+ Pride, Flag Day, and Father’s Day, along with all the other events listed here.

Monthly Observances

Men’s Health Month

National Safety Month

Acne Awareness Month

LGBTQ Pride Month

National Adopt a Cat Month

Aquarium Month

Candy Month

Weekly Observances

June 4-10 – Pet Appreciation Week

June 12-18 – Men’s Health Week

June 19-25 – National Camping Week

June 23-26 – Watermelon Seed Spitting Week


June 1 – Global Parents Day

June 2 – National Rocky Road Ice Cream Day

June 3 – National Donut Day

June 3 – Belmont Stakes

June 4 – Hug Your Cat Day

June 4 – National Cheese Day

June 5 – World Environment Day

June 7 – National Chocolate Ice Cream Day

June 8 – World Oceans Day

June 8 – National Best Friends Day

June 9 – Donald Duck Day

June 10 – Iced Tea Day

June 13-15 – Bonnaroo Music Festival

June 13 – National Weed Your Garden Day

June 14 – Flag Day

June 15-18 –U.S. Open PGA

June 18 – National Splurge Day

June 18 – World Juggler’s Day

June 19 – Father’s Day

June 21 – First Day of Summer / Summer Solstice

June 21 – National Selfie Day

June 22 – National Kissing Day

June 25 – National Take a Dog to Work Day

June 29 – Camera Day

June 30 – National Handshake Day

June 30 – Social Media Day

Popular Hashtags For June:








From pet safety tips for the Fourth of July to Amazon Prime Day, July presents lots of opportunities for savvy marketers.

So, celebrate your independence, gorge yourself on too many hotdogs, and celebrate your friends with one of many July-themed events.

Monthly Observances

Family Golf Month

Ice Cream Month

National Grilling Month

National Picnic Month

National Independent Retailer Month

National Blueberry Month

Weekly Observances

July 17-23 – Capture the Sunset Week


July 1 – National Postal Worker Day

July 1 – International Joke Day

July 1 – 23 – Tour de France

July 2 – World UFO Day

July 3-16 – Wimbledon

July 4 – Independence Day

July 4 – Nathan’s Hot Dog Eating Contest

July 5 – National Bikini Day

July 7 – World Chocolate Day

July 8 – National Video Games Day

July 11 – National 7-Eleven Day

July 12 – Pecan Pie Day

July 13 – Rock Worldwide Day

July 13 – French Fry Day

July 16 – World Snake Day

July 17 – World Emoji Day

July 17 – National Ice Cream Day

July 19 – National Daiquiri Day

July 20 – Hot Dog Day

July 20 – National Moon Day

July 21-25 – Summer X Games

July 24 – Amelia Earhart Day

July 24 – Parents’ Day

July 26 – Aunt and Uncle Day

July 28 – World Hepatitis Day

July 28-30 – World Lumberjack Championships

July 30 – Father-in-Law Day

July 30 – International Day of Friendship

July 30 – Friendship Day

Popular Hashtags For July:






August means the hottest days, back-to-school and the return of football.

Whether you’re celebrating the end of summer or trying to finish your tan in the dog days, August means lots of opportunities for fun.

Here are some holidays and celebrations you can use for your August marketing calendar:

Monthly Observances

Back to School Month

National Golf Month

National Breastfeeding Month

Family Fun Month

Peach Month

Weekly Observances

August 1-7 – International Clown Week

August 6-12 – National Farmers’ Market Week

August 14-20 – National Motorcycle Week (Always 2nd full week of August)

August 14-20 – Feeding Pets of the Homeless Week (Always 2nd full week of August)


August 1 – National Girlfriends Day

August 2 – National Ice Cream Sandwich Day

August 3 – Hall of Fame Game/ NFL Preseason begins

August 4 – National Chocolate Chip Cookie Day

August 5 – International Beer Day

August 8 – International Cat Day

August 9 – Book Lover’s Day

August 10 – National S’mores Day

August 11 – National Son and Daughter Day

August 12 – Middle Child’s Day

August 13 – Left-hander’s Day

August 16 – National Tell a Joke Day

August 18 – Bad Poetry Day

August 19 – World Photo Day

August 19 – World Humanitarian Day

August 20 – National Lemonade Day

August 21 – Senior Citizens Day

August 26 – National Dog Day

August 26 – Women’s Equality Day

August 30 – Frankenstein Day

August 31 – National Trail Mix Day

Popular Hashtags For August:











The heat has finally broken, and Autumn has started to roll in – what better reason for dancing in September?

There are a lot of popular holidays and events you can leverage for marketing this month, including the kickoff of Hispanic Heritage Month, Grandparents Day, and, of course, Labor Day.

And if you forget to include National Talk Like a Pirate Day in your marketing calendar, someone may make you walk the plank, matey.

Monthly Observances

Wilderness Month

National Preparedness Month

National Food Safety Education Month

Fruit and Veggies—More Matters Month

National Yoga Awareness Month

Whole Grains Month

Hispanic Heritage Month (September 15 – October 15)

Little League Month

Better Breakfast Month

Weekly Observances

September 10-16 – National Suicide Prevention Week

September 19-25 – Pollution Prevention Week

September 18-24 – National Indoor Plant Week

September 20-27 – National Dog Week


September 2 – World Beard Day

September 3 – International Bacon Day

September 4 – Labor Day

September 5 – Cheese Pizza Day

September 5 – International Day of Charity

September 6 – Read a Book Day

September 10– Grandparents Day

September 11 – 9/11

September 12 – Video Games Day

September 13 – Uncle Sam Day

September 15 – Greenpeace Day

September 15-17– Rosh Hashanah

September 16 – Constitution Day

September 17 – Citizenship Day

September 17 – Oktoberfest Begins

September 17 – Boys’ and Girls’ Club Day for Kids

September 18 – Wife Appreciation Day

September 19 – International Talk Like a Pirate

September 22–25 – Presidents Cup PGA

September 21 – International Day of Peace

September 22 – Car-free Day

September 22 – First Day of Fall

September 22 – Native American Day

September 23 – Checkers Day

September 27 – World Tourism Day

September 27– National Voter Registration Day

September 28 – World Rabies Day

September 28 – National Good Neighbor Day

September 29 – World Heart Day

September 30 – International Podcast Day

Popular Hashtags For September:














Get your trick-or-treat bags ready, fill up that pumpkin spice latte, and light up the bonfire – it’s October.

There’s so much more to this month than just Halloween. It also has Teacher’s Day, International Coffee Day, and the beginning of the World Series.

Take a look at some other marketing themes for this month:

Monthly Observances

Breast Cancer Awareness Month

Bully Prevention Month

Adopt a Shelter Dog Month

Halloween Safety Month

Financial Planning Month

National Pizza Month

Weekly Observances

October 2-8 – Great Books Week (always the first full week)

October 2-8 – National Work From Home Week (always the first full week)

October 16-22 – Mediation Week (third week in October)

October 16-22 – National Business Women’s Week (third week in October)

October 23-31 – National Red Ribbon Week


October 1 – Coffee Day

October 1 – World Vegetarian Day

October 2 – Name Your Car Day

October 2 – Brow Day

October 3 – Oktoberfest Ends

October 3 – National Techies Day

October 3 – National Boyfriends Day

October 4 – National Taco Day

October 4-5 – Yom Kippur

October 5 – World Teacher’s Day

October 7 – National Kale Day

October 7 – World Smile Day

October 9 – Leif Erikson Day

October 9 – Columbus Day

October 9 – Indigenous Peoples’ Day

October 9 – Thanksgiving Day (Canada)

October 10 – World Mental Health Day

October 11 – It’s My Party Day

October 14 – World Egg Day

October 15 – Sweetest Day

October 16 – World Food Day

October 16 – Boss’s Day

October 17 – Spirit Day (anti-bullying)

October 22 – Make a Difference Day

October 24 – United Nations Day

October 28 – MLB World Series begins

October 30 – Mischief Night

October 30 – Checklist Day

October 31 – Halloween

Popular Hashtags For October:













Smell that crisp air, take in the beauty of changing leaves, and warm up around the fire pit this November.

The month in which we all give thanks, it’s also Peanut Butter Lover’s Month and Movember.

Kick off your marketing calendar with a Day of the Dead celebration, honor those who served on Veteran’s Day, and get ready for the big sales on Black Friday and Cyber Monday.

Monthly Observances


National Healthy Skin Month

Gluten-Free Diet Awareness Month

National Adoption Month

National Gratitude Month

Peanut Butter Lovers’ Month

National Diabetes Awareness Month

Weekly Observances

November 7-13 – World Kindness Week (second week: Monday – Sunday)

November 13-19 – American Education Week

November 20-26 – Game and Puzzle Week


November 1 – Day of the Dead

November 1 – All Saint’s Day

November 1 – World Vegan Day

November 2 – Day of the Dead Ends

November 3 – Sandwich Day

November 4 – King Tut Day

November 6 – Daylight Savings Time ends

November 8 – Cappuccino Day

November 8 – STEM Day

November 10 – Marine Corps Birthday

November 11 – Veterans Day

November 12 – Chicken Soup for the Soul Day

November 13 – World Kindness Day

November 13 – Sadie Hawkins Day

November 14 – World Diabetes Day

November 15 – America Recycles Day

November 15 – National Entrepreneurs Day (third Tuesday of November)

November 16 – International Tolerance Day

November 17 – Homemade Bread Day

November 20 – Transgender Day Of Remembrance

November 23 – Thanksgiving Day

November 24 – Black Friday

November 25 – Small Business Saturday

November 27 – Cyber Monday

November 28 – Giving Tuesday

Popular Hashtags For November:














The end is in sight – you’ve made it to the last month of the year. But you know what that means, right? 2024 is right around the corner.

Send your year off in style with marketing campaigns dedicated to more than the holiday season. This is also the month featuring Nobel Prize Day, Bill of Rights Day, and the first day of winter.

And don’t forget to check back here for a handy guide to 2024 marketing content.

Monthly Observances

National Human Rights Month

Operation Santa Paws

Bingo Month

Weekly Observances

December 7 – December 15 – Chanukah

December 26 – January 1 – Kwanzaa


December 1 – World AIDS Day

December 1 – Rosa Parks Day

December 3 – International Day of Persons with Disabilities

December 4 – Cookie Day

December 6 – St. Nicholas Day

December 7 – Pearl Harbor Remembrance Day

December 9 – Christmas Card Day

December 10 – Nobel Prize Day

December 12 – Poinsettia Day

December 14 – Roast Chestnuts Day

December 15 – Bill of Rights Day

December 15 – National Ugly Christmas Sweater Day (Third Friday in December)

December 18 – Free Shipping Day

December 18 – Bake Cookies Day

December 20 – Go Caroling Day

December 21 – First Day of Winter / Winter Solstice

December 23 – Festivus

December 24 – Christmas Eve

December 25 – Christmas Day

December 26 – Kwanzaa

December 26 – Boxing Day

December 27 – National Fruitcake Day

December 31 – New Year’s Eve

Popular Hashtags For December:






Featured Image: Paulo Bobita/Search Engine Journal

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