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Last Updated on May 22, 2023

If you have day-to-day internet use for personal or professional uses, you require a fast internet connection speed. In the below article, we will discuss if 3Mbps is still fast enough to smoothly carry out any internet activity in today’s technological era.

3Mbps Overview    

A 3Mbps internet speed will not be enough, and it is slow to do even basic web browsing. It would still need to be more if you were using it on a single device without any bandwidth share. With a broadband plan like this, you will find that uploading and sending files will be arduous due to slow upload speeds too.

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Though you can still use it, it would cause serious disruptions due to a slower connection speed. It is best to have a 10Mbps internet connection speed for stable and tension-free internet usage.

However, internet users may find that 3Mbps could be enough to complete basic internet tasks without further disappointment. This includes basic internet browsing, using social media, sending emails without heavy attachments, sending invoices, sharing small files, etc.; you can still do it all with a 3Mbps internet speed. 

3Mbps for Working From Home

Suppose your work from home revolves around making continuous video conferences in Zoom etc., downloading or uploading large files, and sharing large files or documents. In that case, some might be possible with a 3 Mbps connection speed.

3Mbps for Gaming

Gamers will find that, when trying to play online they will not have a smooth experience, expect a lot of lag and high latency when connecting to servers. Additionally, downloading the large files associated with modern gaming will take an eternity. Even if you use an ethernet cable to establish a wired connection you will struggle to do pretty much anything with an internet speed of 3Mbps. If you are someone with 3Mbps download speeds then we suggest that you invest in an ethernet cable rather than using WiFi as this will guarantee that you get the best internet speed possible.

We suggest upgrading to a broadband plan with faster download and upload speeds. To have the best experience we recommend you invest in the best gaming router to reduce lag and keep your online gaming hassle-free,

3Mbps for Video Streaming

Streaming has become the main way to digest film and media. Streaming services such as Netflix say that for high definition content streaming 3Mbps will suffice. However, you will find that when multiple people are competing for such small bandwidth you will face constant buffering and may be forced to stream in standard definition.

3Mbps for Music Streaming

For music streaming, you will find that a speed of 3Mbps will be enough. Audio files are generally small so listening to music on Spotify or Apple Music should be a good experience. You may find that downloading whole albums in HD will be a chore.

3Mbps for Multi-device Usage

You will find that a 3Mbps internet speed will struggle to support multiple devices. There simply isn’t enough bandwidth for more than one device to adequately use. This will result in a lot of buffering or lag if multiple people are trying to stream or online game at the same time. For large households having an internet speed of 100Mbps or above is recommended. You will also need a router to help spread the signal, if you need recommendations check out our guide for the best routers for large homes.

Is 3Mbps Fast Enough for YouTube Videos?

There are no strict internet speed requirements set by YouTube for watching videos on it. Though, a 3Mbps can make you watch YouTube videos. However, more would be needed. Otherwise, it can result in slow buffering or video loading. A faster internet speed of at least 10Mbps, as a minimum, is mainly for watching HD videos.


Overall, 3Mbps is not a fast internet speed, it can result in a bad internet experience even in small households. Most internet service providers don’t offer plans with download speeds this slow, unless in more rural areas. Therefore, we recommend going for a higher fiber internet plan, like a 20 Mbps plan, as a minimum internet speed. 

Otherwise, it wouldn’t be any fun to use your 3Mbps plan for video calling, online gaming, HD video streaming or downloading, Netflix, YouTube, etc. As a result, you will feel exhausted and frustrated, especially when involved in some urgent personal work.

Gigabit internet is becoming more commonplace, so making the jump is recommended for achieving high-speed internet connections and future-proofing your household. If you don’t know where to start check out our guide on the best gigabit-ready routers.

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Adobe Creative Cloud Is Draining The Battery Too Fast

Adobe Creative Cloud is draining the battery too fast




Some users report that the battery drains quickly after installing Adobe Creative Cloud, and this can be normal after a fresh install.

If the problem persists, make sure you have the latest version of this great application.

Another good approach to the problem is to disable some syncs, and see if that helped fix the issue.

For more solutions to the Adobe Creative Cloud battery drain problem, check out this helpful guide below.

Those of you that are fans of Adobe products, such as Adobe Photoshop or Adobe Illustrator probably know what Adobe’s Creative Cloud is.

For those of you that don’t, Adobe Creative Cloud is a set of applications and services that gives you access to all of Adobe’s programs, some mobile apps, and even some cloud services.

It also acts as the basic launch platform for Adobe products. You can install, update, manage and uninstall programs from here.

However, Adobe Creative Cloud isn’t without its own fair share of issues. Users have been complaining about how Adobe Creative Cloud has a tendency to drain their battery very fast.

I just discovered today that my creative cloud is significantly draining my battery life.  Can someone please help me with tips to combat this problem?  I have a MacBook Pro 2014 13 inch.  Apple told me that the best they thought I could do was ‘pause file syncing’ unless I completely uninstall the application.  Can I download Photoshop, Lightroom, Premiere, and InDesign without the cloud?

Judging by how the issue is described, it could be linked to another problem that some users have encountered. This involves Creative Cloud taking up the majority of a CPU’s resources, even when idle.

If you want to fix Creative Cloud’s high CPU usage, we have some great solutions for you, so check them out.

What to do if A

dobe Creative Cloud is

draining the


1. Get the latest version of your Adobe products

Make sure you download and install the latest version of Adobe products. Improvements in battery life are constantly added, and the apps are optimized to use up fewer resources.

Updated software are also more secure and have fewer chances of crashes and errors, plus they may also come with new or improved features.

Just update your applications and check the battery status. You will definitely notice an improvement.

2. Disable font syncing and file syncing

Start Adobe Creative Cloud. (Launch it from the taskbar if it is already open)

Go to the Preferences Panel.

Open the Creative Cloud tab.

Navigate to Fonts.

Right under TYPEKIT ON/OFF, select Off.

Open the Files tab.

Right under SYNCKIT ON/OFF, select Off.

Confirm the changes.

Restart your PC for the changes to take effect.

3. Uninstall and reinstall Adobe Creative Cloud

Download the official Creative Cloud Uninstaller.

Unzip the archive.

Run the uninstaller.

Follow the on-screen instructions.

By following these steps you should be able to stop Creative Cloud from using too much battery.

4. Disable any antivirus programs when running Creative Cloud

Creative Cloud is known to raise suspicions in a lot of antivirus programs. Given the program’s already high battery usage, having an antivirus constantly monitoring it may not be a good idea.

As such, whenever you have Creative Cloud open, try to disable or turn off your antivirus completely.

If you follow these steps, you should be able to stop Adobe’s Creative Cloud from draining too much of your device’s battery.

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Why Is Your Apple Watch Dying So Fast? We’Ve Got Answers.

Kaitlyn Cimino / Android Authority

The Apple Watch is a stellar smartwatch, seamlessly melding style with functionality. While the Series 7 and Series 8 now feature faster-charging capabilities, one mark against the entire series remains the weak battery life. Apple claims that the watches should go for 18 hours between charges, but what should you do if your Apple Watch drains its battery too fast? We’ve got some answers below.

There could be multiple reasons why your Apple Watch is dying so fast. If it’s an older model, it may be due to the age of its components. Newer models could have a pairing or software update issue. Adjusting your settings can extend your Apple Watch’s battery life.


Why is my Apple Watch dying so quickly?

Tips for improving Apple Watch battery life

Why is my Apple Watch dying so quickly?

Kaitlyn Cimino / Android Authority

The Apple Watch is by no means the longest-lasting smartwatch, but if it drains within hours, there are bigger problems at play. There’s no single answer to this, but these problems are usually simple.

Software update

Apple suggests checking for new software upgrades regularly. We’d recommend only upgrading to the latest software a few days after release once it’s clear that the software is mainly bug-free. Keep abreast of software updates and the changelog for battery and efficiency improvements.

Pairing issues

Believe it or not, your Apple Watch will require more power if it struggles to hold a connection or is disconnected from your iPhone. Try re-pairing the watch with your phone if this seems to be an issue. Additionally, be sure to keep Bluetooth activated on your iPhone.


New devices don’t perform as well as when fresh out of the box. This is especially true for batteries. Depending on your Apple Watch’s age, the device’s battery might be nearing the end of its useful life. You can likely have it replaced by Apple, but upgrading to a newer Apple Watch is arguably more viable.

Atmospheric conditions

Batteries don’t operate well when they’re too hot or too cold. If you’re in a particularly frigid or hot region or keep your watch in direct sunlight, your climactic conditions could decrease your Apple Watch’s battery life. Apple suggests keeping the watch “in ambient temperatures between 32°F to 95°F (0°C and 35°C).”

Apple suggests switching off the heart rate monitor during workouts to maximize battery life. It’s an odd suggestion and will reduce the accuracy of your calorie counts, but it’s worth considering if you struggle to make it through a jog.

The display is among the biggest battery drains on modern devices, and that’s no less true on the Apple Watch. Consider decreasing the display’s brightness, disabling the always-on display, and decreasing the wake screen time.

Additionally, disabling the wrist-wake gesture will ensure your Apple Watch’s screen doesn’t randomly light up when unneeded.

On older watches, you should consider disabling watchOS animations. This will remove some eye candy, but it will put less stress on the watch’s hardware and battery.

You can also disable apps from running in the background to reduce power usage further.

Press the side button on the Apple Watch, then use the digital crown to scroll through apps. Select an app to close by swiping on it from right to left and hitting the red close button to kill it.

If none of these solutions fix your problem, your battery issue could be a symptom of a bigger hardware problem. Consider contacting Apple directly. We list other Apple Watch problems and solutions in our dedicated guide.


Apple Watch battery drain could be down to several factors. These may include the age of the device, the atmospheric conditions, the software your watch is running, and the activated settings.

You can check the overall health of your Apple Watch battery by opening the Settings app on your watch, selecting Battery, then tapping Battery Health.

If you own the Apple Watch Series 8 or Apple Watch SE 2, your battery should last for at least 18 hours between charges. The Apple Watch Ultra can go up to 36 hours on a single charge.

Inverse Fast Fourier Transform (Ifft)

The Inverse Fast Fourier Transform (IFFT) is an algorithm that is used to convert a frequency domain signal, obtained through the Fast Fourier Transform (FFT), back to its original time-domain representation. It is a widely used algorithm in various fields such as digital signal processing, image processing, and telecommunications. The IFFT is a powerful tool for analyzing signals and detecting patterns in complex data sets.

The FFT was first introduced in 1965 by Cooley and Tukey as a faster alternative to the Discrete Fourier Transform (DFT). The algorithm gained widespread use in the scientific community due to its ability to efficiently calculate Fourier Transforms of large datasets. The IFFT was later developed as the inverse of the FFT, allowing for the reconstruction of time-domain signals from their frequency domain representation.

Key concepts and principles

The IFFT is based on the principles of the Fourier Transform, which is a mathematical technique used to analyze signals and extract information about their frequency content. The Fourier Transform takes a time-domain signal, such as a waveform, and breaks it down into its individual frequency components. This frequency-domain representation can then be manipulated or analyzed before being transformed back into the time-domain using the IFFT.

The IFFT is an efficient algorithm that can compute the inverse transform of a signal in O(n log n) time, where n is the size of the input signal. The algorithm works by first reversing the order of the frequency-domain signal and then applying the FFT algorithm on it. This process results in a complex-valued time-domain signal that can be transformed into a real-valued signal by taking its magnitude.

Pseudocode and implementation details

The following pseudocode shows the basic steps involved in computing the IFFT:

function IFFT(signal): N = length(signal) if N == 1: return signal else: signal_even = IFFT(signal[0::2]) signal_odd = IFFT(signal[1::2]) factor = exp(-2*pi*j/N) signal_out = [0]*N for k in range(N//2): signal_out[k] = signal_even[k] + factor**k * signal_odd[k] signal_out[k + N//2] = signal_even[k] - factor**k * signal_odd[k] return signal_out

The algorithm recursively divides the input signal into two halves until the base case of a single sample is reached. The even and odd halves of the signal are transformed using the IFFT, and then combined using complex exponentials to form the final time-domain signal.

Implementation details may vary depending on the programming language and platform used.

Examples and use cases

One common use case for the IFFT is in audio processing, where it is used to filter noise from a signal. In this case, the frequency-domain representation of the signal can be analyzed to identify the frequencies of the noise components. These frequencies can then be removed from the signal by setting their coefficients in the frequency domain representation to zero, before transforming the signal back to the time-domain using the IFFT.

The IFFT is also used in image processing, where it is used to perform operations such as convolutions and filtering. In this context, the IFFT is used to transform the frequency-domain representation of an image, apply a filter or convolution kernel, and then transform the result back to the time-domain.

Related algorithms or variations

There are several related algorithms and variations of the IFFT that are used in signal processing and related fields. One common variation is the Cooley-Tukey FFT algorithm, which is used to compute the FFT of a signal in O(n log n) time. Another related algorithm is the Discrete Cosine Transform (DCT), which is used in image and audio compression algorithms such as JPEG and MP3.

Grammarly Review: Is It Really Worth Using In 2023?


Adrian Try

Effectiveness: Picks up most errors

Price: Premium plan starting $12 per month

Ease of Use: Pop-up suggestions, color-coded alerts

Support: Knowledgebase, ticketing system

Why Trust Me for This Grammarly Review?

I’ve always been good at proofreading, and when I was a student, I’d often submit a list of errors in the training manuals so they could be corrected for future classes. I worked as an editor for five years and never felt like I needed any help from an app.

But I’m highly aware that when reviewing my own work, I can allow mistakes to slip through more frequently. Perhaps that’s because I know what I meant to say. There’s also the issue of Australian spelling differing from US spelling.

When I started writing for SoftwareHow, I was always impressed with how many small errors J.P. picked up when editing my work. It turns out he was using Grammarly. He’s a good editor without the program, but even better with it.

So about a year ago, I started to use the free version of Grammarly. I don’t use it as I write—worrying about little mistakes at that stage will stall my momentum. Instead, I leave it until the final stage of my writing process, just before I submit my work.

I’ve been evaluating grammar checkers since the 1980s and never found them very helpful. Grammarly is the first one that I discovered that I actually find useful. Until now, I’ve only used the free version, but now that I’ve tasted the premium version while writing this review, I’m seriously considering subscribing.

Grammarly Review: What’s In It for You?

Grammarly is all about correcting and improving your writing, and I’ll list its features in the following six sections. In each subsection, I’ll explore what the app offers and then share my personal take.

1. Check Spelling and Grammar Online

It’s been quite stable for me over the last year. There were a few weeks when it would crash Google Docs (thankfully without data loss), but that problem has been resolved.

I generally write in US English, but quite often, my Australian spelling slips through anyway. Grammarly helps me pick up on this.

Better still is when Grammarly picks up spelling errors based on the context that other spell checkers may miss. Both “some” and “one” are in the English dictionary, but Grammarly understands that the right word for this sentence is “someone.”

The same with “scene.” It’s a valid word, but incorrect in context.

But not all of its suggestions are correct. Here it suggests I replace “plug in” with the noun “plugin.” But the original verb was actually right.

Grammarly’s real strength is identifying grammatical errors. In the following example, it realizes I’ve used the wrong case. “Jane finds the treasure” would be right, but the app realizes that “Mary and Jane” is plural, so I should use the word “find.”

I appreciate it when the app picks up more subtle errors, for example, using “less” when “fewer” is correct.

The app helps with punctuation, too. For example, it will tell me when I’ve used a comma that shouldn’t be there.

It tells me when I’ve missed a comma, too.

I know that not everyone uses the “Oxford” comma at the end of a list, but I’m glad the app made the suggestion. Grammarly can be quite opinionated! Just take the alerts as suggestions.

Besides Google Docs, the other place I most value Grammarly when I’m online is composing emails in a web interface such as Gmail. Not all emails need Grammarly—you don’t need perfect grammar in an informal email. But some emails are particularly important, and I appreciate that Grammarly is there when I need it.

My personal take: My primary use of Grammarly so far has been online: checking documents in Google Docs and emails in Gmail. Even when using the free plan, I’ve found the app incredibly helpful. When you subscribe to the Premium plan, the extra features will automatically appear, and we’ll explore those below.

2. Check Spelling and Grammar in Microsoft Office

You can use Grammarly in your desktop word processor, too, as long as you use Microsoft Office, and as long as you run Windows. Fortunately, that’s an app that a lot of people use, but I hope that they improve support for other desktop apps in the future. Mac support would be appreciated, as would support for other word processors like Pages and chúng tôi and writing apps like Scrivener and Ulysses.

Grammarly’s Office plugin allows you to use the app in Word documents and Outlook email. Grammarly icons will be available in the ribbon, and you will see suggestions at the right of the screen.

Image: Grammarly

If you use a different word processor, you’ll have to paste or import your text into Grammarly. You can use the web interface at chúng tôi or their Editor app for Windows or Mac (see below). Rich text is supported, so you won’t lose your formatting.

My personal take: Many people choose Microsoft Word as their word processor. If that’s you, and you’re a Windows user, you can use Grammarly from within the app. Unfortunately, if you use a different app, you’ll have to find a workaround. Typically, that involves copying or importing your text into Grammarly manually.

3. Check Spelling and Grammar on Mobile Devices

Grammarly is available as a keyboard on both iOS and Android. It’s not as pleasant an experience as with Grammarly’s other interfaces, but it’s not bad.

I find this the most convenient way to use Grammarly with Ulysses, my favorite writing app. I can’t use it from within the Mac version of the app, but all of my work is available synced to my iPad where I can use the Grammarly keyboard.

I copied the test document I used in Section 1 (above) from Google Docs into Ulysses and used the iOS Grammarly keyboard to check it. The keyboard section of my iPad displays a series of cards explaining each error and allowing me to make the correction with a single tap. I can swipe left or right to navigate the cards.

Like the web version, it identifies spelling mistakes based on context.

It recognizes a large number of proper nouns, including company names.

It identifies incorrect grammar.

It also identifies problems with punctuation.

If I use the Grammarly keyboard to type the document, it will make suggestions in real-time.

My personal take: By providing a mobile keyboard, Grammarly can work with all of your mobile apps, whether on iOS or Android.

4. Provide a Basic Word Processor

It seems that many users don’t just use Grammarly to check their writing, they use it to do their writing as well. Grammarly’s web and desktop apps offer basic word processing features. You need to be connected to the web to use the apps—they don’t have an offline mode at this time.

I’ve never used Grammarly’s editor before, so I downloaded it and installed it on my iMac, then logged into a premium account. It’s the first time I’ve tried the premium features, too. It’s a basic word processor that offers all of Grammarly’s features as you type. Rich text formatting is available, including bold, italics, underline, two levels of headings, links, and ordered and unordered lists.

The language can be easily switched between American, British, Canadian, and Australian English.

One unique feature is its goals. Writing apps like Scrivener and Ulysses help you track word count goals and deadlines, but Grammarly is different. It wants to know about the type of audience you are writing for, how formal the document should be, and its tone and intent. The app can then give you input on how to more effectively communicate your purpose to your intended audience.

The rest of the app’s features focus on Grammarly’s core strengths of correcting and improving your writing, and we’ll look at those below.

My personal take: Grammarly’s editor offers enough editing and formatting functionality for most writers. But the real reason to use the app is Grammarly’s unique correction and suggestion features, which we’ll look at next.

5. Suggest How to Improving Your Writing Style

I’m interested in Grammarly’s premium features, particularly those that promise to improve the readability of my writing. The app splits its suggestions (alerts) into four categories:

Correctness, marked in red,

Clarity, marked in blue,

Engagement, marked in green,

Delivery, marked in purple.

There are 88 red “Correctness” alerts for my document, indicating problems with spelling, grammar, and punctuation as we looked at in Section 1 above.

I receive high scores for “Clarity” and “Delivery,” but not “Engagement.” Grammarly finds the article “a bit bland.” I’m curious to see how it recommends I spice up the content, so I scroll down looking for suggestions marked in green.

The same goes for the word “normal,” though the suggested alternatives don’t seem any more engaging.

Grammarly doesn’t just look for words that are overused in general, it also considers words that are used repeatedly in the current document. It identifies that I’ve used “rating” frequently, and suggests using an alternative.

When checking for clarity, the app shows me where something can be said more simply, using fewer words.

It also warns when a sentence may be too long for the intended audience. It suggests that any unnecessary words be removed, or that you split the sentence in two.

My personal take: This has been my first real look at Grammarly’s premium features. I appreciate that it evaluates my document in several ways, and uses different colors to differentiate between the different types of suggestions. I found many of its recommendations useful. For example, when writing a lengthy article you may not notice that you’ve used a word too frequently, but Grammarly will let you know.

6. Check for Plagiarism

Grammarly detects plagiarism by comparing your document with billions of web pages and ProQuest’s academic databases. You get an alert when your text matches one of these sources. The feature was designed for students but is useful for any writer who wants to make sure their work is original. That’s especially important when publishing to the web, where takedown notices are a real risk.

To test this feature, I imported two long Word documents, one that contains several quotes, and one that doesn’t contain any. In both cases, the plagiarism check took less than half a minute. For the second document, I received a clean bill of health.

The other document had major plagiarism issues. It was found to be virtually identical to an article found on the web, but that turned out to be where my article was published on SoftwareHow. It’s not 100% identical because some changes were made before it was published.

Grammarly also correctly identified the sources of all seven quotes found in the article. Checking for plagiarism isn’t foolproof, however. I experimented by blatantly copying and pasting text directly from some websites, and Grammarly sometimes incorrectly assured me that my work was 100% original.

My personal take: In our current climate of copyright concerns and takedown notices, Grammarly’s plagiarism checker is an invaluable tool. While not foolproof, it will correctly identify most copyright infringements contained in the text.

Reasons Behind My Ratings

Here’s why I gave Grammarly the ratings as shown above.

Effectiveness: 4.5/5

Grammarly brings together a spell checker, grammar checker, writing coach, and plagiarism checker in one helpful app. Most of its suggestions are useful, accurate, and go beyond pointing out errors to improving your style and readability. However, I wish that more word processors and writing apps were supported.

Price: 3.5/5

Grammarly is a subscription service and an expensive one at that. While the free version is quite useful, writers who want to access all of its features need to pay $139.95/year. Some other grammar checkers are similarly priced, but this cost is more than a Microsoft Office 365 Business subscription. Many potential users may find that excessive.

Ease of Use: 4.5/5

Support: 4/5

Grammarly’s Support Page offers a comprehensive, searchable knowledge base that deals with billing and accounts, troubleshooting, and the use of the app. If further help is needed, you can submit a ticket. Phone and chat support are not available.


How many times have you pressed Send on an email or Publish on a blog post, and immediately noticed a mistake? Why couldn’t you see it earlier? Grammarly promises a fresh pair of eyes to look over your document and pick up on things you may have missed.

It’s much more than a basic spell-check. It will check for a range of English grammar and punctuation errors, taking context into consideration. For example, it will suggest you change “less errors” to “fewer errors,” pick up misspellings of company names and suggest readability improvements. It’s not perfect, but it is incredibly helpful. And you get much of that for free.

A premium version that’s even more helpful is available for $139.95/year (or $150/year/user for businesses). Here’s how the free and premium plans differ in five significant areas:

Correctness: The free plan corrects grammar, spelling, and punctuation. The premium plan also checks for consistency and fluency.

Clarity: The free plan checks for conciseness. The premium plan also checks readability.

Delivery: The free plan detects tone. The premium plan also detects confident writing, politeness, formality level, and inclusive writing.

Engagement: isn’t included in the free plan, but the premium plan checks for compelling vocabulary and lively sentence structure.

Plagiarism: is only checked for with the premium plan.

Unfortunately, Grammarly isn’t available everywhere you write. Still, most people will find a way of bringing it into their writing workflow. It runs in your web browser and works with Google Docs. It works with Microsoft Office on Windows (but not Mac), and Grammarly Editor apps are available for both Mac and Windows. Finally, a Grammarly keyboard for iOS and Android allows you to use it with all of your mobile apps.

It certainly won’t replace a human editor, and not all of its suggestions will be correct. But it’s likely to pick up errors you missed and make useful tips to improve your writing.

So, what’s your thought on this Grammarly review? Let us know.

Seo Shortcuts Take You Nowhere Fast

In our modern world, every second counts. How long does it take to get around the Starbucks drive-through? How fast can you text? How quickly does a webpage load? Google flat out tells you it took 0.25 seconds for them to pull 50,700,000 results that match your search query. Was that fast enough for you or could it be even quicker? Everyone is looking for ways to be more efficient because it means you can get more done in less time. Work smarter, not harder, right?

But what happens when we get so focused on speed that we start to blur the line between streamlining our approach and taking shortcuts to get things done?

I once had a client who got greedy with his content marketing and e-mail marketing campaigns. He had spent just under two years building up a decent sized list of loyal readers from his blog, who he then would send bi-weekly newsletters to. He decided that his list wasn’t growing fast enough and ended up purchasing a list of 100,000 e-mails from some company to augment his own list. Surely, with 100k new potential customers to connect with, he’d soon have more business on his hands than he could handle!

But you know what actually happened? Constant Contact disabled his account. They had received so many spam notifications regarding his newsletters, they had no choice but to shut him down. Just like that, his e-mail marketing campaign went up in smoke. He also lost all of his archived newsletters, which meant valuable links and aged content just disappeared overnight. He effectively hobbled a huge portion of his SEO, not to mention the damage it did to his online reputation – all because he tried to rush it!

When focusing so intently on time and ROI, it’s easy to lose the forest for the trees. All my client cared about was growing his subscriber list. Buying e-mails was the cheapest and quickest way to do so. However in his impatience, he didn’t stop to think about whether the people on this list would even want his newsletters or how unsuspecting receivers would react when his newsletter hit their inboxes.

As marketers, it’s easy to be tempted to take shortcuts when you’re under deadline. You have clients and management breathing down your neck to produce and somehow you have to make it happen. Unfortunately, SEO is not something you can rush. It’s so incredibly long term and dependent on numerous factors (many of which are outside of your control), that there’s no way to accurately predict when you’ll start seeing the results your clients/bosses are clamoring for.

But that’s not their problem, right? It’s your job to make SEO “happen,” so get to it!

Black Hat Temptation

That’s when the allure of black hat SEO is at its strongest. The beauty of black hat SEO is that is produces quick, measurable results that make you look good to your clients/boss. You can pull up the 2,500 links you created last month and everyone is happy. But where are those links really coming from? Probably a 100 different spam blogs, a dozen spun articles, a handful of link exchanges and so forth. None of those links provide any real, valuable link juice for your site and when those spam blogs get flagged and de-indexed by the search engines, your link portfolio goes with it.

Article spinning is another SEO shortcut that could land you in hot water down the line. Taking one article and submitting it to 50 different submission sites may be fast, but what good is it really doing for you? First off, the Google Panda update effectively declared war on article submission sites that indiscriminately publish low-quality and spammy content. Secondly, if you’re investing any time in a content marketing campaign and not producing valuable content designed to educate your target audience, why bother in the first place? It takes just as much time to write a spammy blog post as it does to write a useful one. If you’re going to write anything, make it work for you and get some get some life out of it! That’s being time efficient and effective.

I can understand the need to “produce” on a deadline. I can’t expect to walk into a client meeting with nothing to show them and think everyone is going to be okay with that. But I know that (and I spend a long time explaining this to my clients) SEO is NOT something you can rush or make happen. Pigeonholing your focus and expectations means you’re missing the broad picture of what SEO can and will do for your site. Taking shortcuts may get you there faster, but that doesn’t mean it did it better.

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