Trending December 2023 # How To Use Twitter Homepage For Your Business? # Suggested January 2024 # Top 18 Popular

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Introduction to Twitter Homepage

Digital marketing, conversion rate optimization, customer relationship management & others

Organizations nowadays especially hire employees to manage their social network accounts and keep the business digitally savvy. There are options for the audience/customers to contact the business directly, with their issues, expectations as well as feedback. The employees in this department make sure that they respond to customers queries within a specific period of time so that it makes the customer feel important and connected to the organization they have been loyal with for the associated time.

The best social network so far analyzed, based on its tools and options offered for business and its promotion and marketing is the Twitter homepage.

Twitter was founded in 2006 and is headquartered in San Francisco, California. Billions of users send over 500 million Tweets each day, giving businesses a great opportunity to reach the audience of new and existing customers globally. No matter what type of business, what scale and area of business you are, from a wholesaler to a freelancer, from a service provider to a software production company, Twitter homepage can be used to build and retain meaningful long-term connection with the targeted audience, further leading to implementation of plans and actions through the network of customers who are loyal to your business.

How to Use Twitter Homepage for your Business?

The use of the Twitter homepage for your business is as follows:

1. Marketing

ii. Monitor your brand on the twitter homepage: Using the aforementioned Twitter Search tool, you can search and track what people are saying about your company, products, competitors or any other hot words in your industry. Set up an RSS feed to receive all search results in Google Reader. If you find someone tweeting about your products or a person who is looking for a solution that your product provides, let them know!

During the event, people use the HashTag, denoted by ‘#’, while live-tweeting, or tweeting what they see/hear in real-time. The HashTag will collect the event tweets and build an online chat about that particular event.

People who are not at the event will see your HashTag and may even use it. A popular HashTag often creates excitement, and people can go to Twitter Search to follow the conversation around the event.

v. Use the Twitter homepage to promote new tools. Twitter users love new toys, especially if they create some sort of outcome, grade or analysis of the person using the tool. Make the results of your tool/grader as easy to Tweet as possible. Perhaps you could add a “Tweet this grade” function. Make sure your tool is the easiest to share!

2. Public relations

i. Develop relationships with reporters, bloggers, and other media people through twitter homepage. Reporters and social bloggers are very active in social networks, especially when gathering cues for stories.

ii. Watch for tweets about editorial opportunities. Because the nature of Twitter is very quick-response, it’s a great place for media people to look for last-minute, additional resources for their stories. Track the tweets by reporters or bloggers very closely, and scan for any possible opportunities. It’s a great idea to send reporters’ tips to other resources, showing help and improving relationships with media personnel, regardless of the company. The media person will be thankful for your help and more likely use you as a reference when the subject is applicable to you!

iii. Send direct messages (DMs) rather than an email. To send a direct message, you will be forced to frame a crisp and concise pitch that a reporter is more likely to read. Direct messages are less formal, and some media people prefer DMs over emails. It also saves you time.

Remember, you can only DM the ones who follow you back. However, don’t pitch too much; they could easily un-follow which makes it much more difficult for you to connect.

iv. Use Twitter to check in on your media person before PR pitching. Check to see what the person you’re about to pitch is up to before contacting them. In the event that the person is sick, having a bad day or away on travel—it may be best to contact him or her at another time.

3. Customer service

iii. Make sure that you follow back everyone who follows your Business Account. Although it’s acceptable to pick and choose whom you want to follow back in your personal account, there’s no reason to limit who your company follows. If you want, set up an auto-follow account with a third-party tool like TweetLater.

Also, the added benefit of following back everyone who follows your company account is the ability to DM you.

iv. Do not send an auto direct message whenever someone new follows you or your company. It’s easy to get into the trap of automating your Twitter homepage activity. Many people will set up an auto direct message (or auto DM) to be sent to every new follower. This looks artificial and could make you appear apathetic about building true relationships with your customers.

4. Record and scrutinize your campaigns

Now that you’ve integrated twitter homepage into different elements of your campaign, it’s important to find components that you can track to judge its effectiveness.

Track the following aspects in your campaign:

Reach: Constitutes the total number of followers. This number is your raw distribution power.

Rate of Response: Is the average number of replies per tweet. When you sent out a link or a question, how many people respond?

Branding and Exposure: How often are your company’s products or services referred. Use Twitter Search to track.

Influence: Is the overall effectiveness of your Twitter handle. Assess your followers and their influence.

Every tweet appears in your follower’s feeds.

You can tweet images and build a conversation around them and also old posts from your WordPress site.

You can follow potential clients and customers.

You can organize people into lists and conversations as well.

You can schedule your tweets (using the Buffer app) to go out at important times.

How To Schedule Tweets On Twitter For Free

So you want to schedule tweets on Twitter for free.

There are a ton of Twitter Schedulers, but most of them are paid tools.

But what if you want to schedule your tweets for free without paying for anything?

In this article, you’ll learn how to schedule tweets on Twitter for free without the need for a scheduling tool.

The best part is—you don’t need to use a third-party tool.

How to schedule tweets on Twitter for free

Twitter announced the launch of a tweet scheduler back on May 29, 2023 inside of the tweet composer.

Prior to the launch, if you wanted to schedule a tweet, you had to use a third-party tool to do so.

With the update, you can now schedule a tweet directly in the Twitter web app.

However, this is only available in the desktop version of Twitter.

If you’re using the Twitter app on your mobile device, you won’t be able to access the scheduler.

To bypass this, you can use Twitter on a browser (e.g. Safari, Chrome) on your mobile device.

The new scheduler allows users to compose a tweet, save it as a draft or schedule it for later.

It’s a seamless way to organize and send tweets in the future instead of coming up with one on the spot.

Surprisingly, not many users are aware of this feature because it’s still pretty new.

Here’s how to schedule tweets on Twitter for free:

1. Open Twitter on your desktop

Go to chúng tôi on a browser.

Firstly, open Twitter web on your desktop.

Go to chúng tôi on your computer or on your mobile device.

If you want to use Twitter’s scheduler on your mobile device, you cannot use the Twitter app.

This is because the Twitter app does not support the scheduler.

When you compose a tweet in the Twitter app, there’s no function to save it as a draft or schedule it.

However, the web app has these features.

Your drafts and scheduled tweets will only sync with the web version of Twitter, and not with the app.

Hence, you need to visit Twitter on a browser.

Next, you need to compose a new tweet and use the calendar icon to schedule it.

After you’re finished with composing the tweet, take a look at the bottom navigation bar of it.

There are five different icons on the bottom navigation bar—the image, gif, poll, emojis, and a calendar.

The icon that you want to use is the calendar icon.

3. Choose the date & time

Edit the date and time that you want to schedule your tweet.

The third step is to choose the date and time to schedule your tweet.

Under the “Date” form, choose the month, day, and year that you want to schedule your tweet.

You can schedule tweets up to a year ahead.

Next, choose the time that you want to schedule your tweet under “time”.

The last option is the time zone.

This is because the time zone will automatically be set based on your location.

So, before you schedule a tweet, make sure that the time you’re scheduling it is when your followers are the most active.

For example, if the majority of your followers are from the US, try scheduling the tweet at 9 am EST.

Use a time converter to check the 9 am EST time in your time zone.

Lastly, schedule the tweet based on the converted time.

Immediately after, you’ll see the message, “Your Tweet will be sent on Day, Date at Time”.

Congrats—you’ve learned how to schedule a tweet on Twitter for free!

You can repeat steps #1 to #4 again the next time you’re looking to schedule a tweet.

Can you schedule tweets for free?

Yes, you can schedule tweets on Twitter for free.

Twitter launched a scheduling tool back on May 29, 2023.

Users can now schedule tweets in the Twitter web app without the need for a third-party tool.

Can you schedule tweets on mobile?

You can only schedule tweets on the web version of Twitter.

The scheduling tool is not available on the Twitter app yet.

If you want to schedule tweets on mobile, you have to access Twitter on a browser.

Otherwise, you won’t be able to schedule tweets as it isn’t synced with the app.

How do you see your scheduled tweets?

To see your scheduled tweets, you need to use the web version of Twitter.

Here’s a step-by-step guide on how you can see your scheduled tweets:

You won’t be able to see your scheduled Tweets on the Twitter app as it isn’t synced.

Conclusion

Scheduling tweets on Twitter is important as you don’t have to think of what to tweet on the spot.

If you want to get your content flowing, scheduling tweets is a great way to accomplish it.

In social media, consistency is key to growing your followers and engagement.

When you post quality content, people will naturally start following and interacting with your posts.

On the other hand, someone who doesn’t post at all wouldn’t grow as much.

If an idea for a tweet pops up, you can schedule it instead of noting it down.

This will prevent you from forgetting to tweet it.

How To Put Your Company On Facebook, Linkedin, And Twitter

It’s telling that when the Google+ social network launched in June, businesses clamored to get on the service as quickly as possible. For most businesses, being active on social media is now a requirement. Although Google+ is still dragging its feet on creating pages for businesses, getting your company page started on Facebook, Linked In, and Twitter takes just minutes.

Choose a Name

When you try to register your business’s name on a social network, you may find that it’s already taken. Both Facebook and Twitter have an appeals process to which you can turn if your business name has been claimed, but they offer no guarantees. Businesses that have been through the appeals process say that Twitter tends to be a bit more generous than Facebook, which usually requires a trademark and a decent amount of poking and prodding before it allows you to have your name.

You can always ask the current owner to hand over the Facebook or Twitter page, but be prepared: The other party may want a payout in exchange for giving up the name. If all else fails you can register a slight variation on your business’s name, but make sure to remain consistent. Appearing under one company name on Facebook and another name on Twitter makes it hard for customers to find you.

Select an Image

Although you should try to keep your logo graphic as consistent as possible among Facebook, LinkedIn, and Twitter, you may need to make some tweaks. All three services will automatically resize images for you, but each one resizes to slightly different dimensions. For instance, Twitter pictures must be perfectly square and will show up at sizes as small as 25 by 25 pixels, and that can cause problems if your logo has different proportions.

As you can see, the text in the larger Daw Industries logo got cut off when I tried to upload it to Twitter. (That’s probably for the best, though, since the text was too small for anyone to read.) Instead of using this image, I uploaded a square version that contained just the globe part of the graphic.

Get Started on Facebook

Depending on what your company does and what you want to promote, you might choose the local business, brand, or corporation button. After you enter your company’s name and industry, Facebook will prompt you to upload a photo for your company. Facebook is unique in that it allows images of variable size. It’s still best to stick to an image with roughly square dimensions, however, as the profile photo will be the basis of your much smaller thumbnail image (which, like Twitter’s picture, is small and perfectly square).

While you’re on Facebook, you should also pick up the vanity URL for your business. Your best bet (if it’s available) is probably chúng tôi Once you’ve created your page, you can start sharing it with customers and friends. For more details on this process, see our guide, “How to Make a Facebook Page for Your Small Business.”

Get Started on LinkedIn

Creating a corporate page on LinkedIn is more complex than doing so on Facebook, but easy-to-follow instructions will keep you on track. One warning: To begin making a company page on LinkedIn, you’ll need an email address from a valid domain name attached to your company. Once you have that, it’s a simple matter of going to LinkedIn’s Add a Company page and following the on-screen directions.

LinkedIn’s interface isn’t quite as nice as Facebook’s, but the steps for creating a page are similar, if a bit more thorough. For instance, rather than asking for just one image, LinkedIn requests a perfectly square image for thumbnails and a second, “standard logo” image with dimensions of 100 by 60. Don’t worry if your image is too large; as long as it has the right proportions, LinkedIn will resize it.

Get Started on Twitter

Twitter doesn’t have specific corporate accounts, but you can easily grab a Twitter account for your company just by registering the name. All you need is an email address. Unlike with Facebook and LinkedIn, you don’t have to enter a lot of information for your Twitter account–just an image, a username, and a 140-character bio. Twitter also lets you customize the background. You can either use one of several preset themes or upload your own background image; be sure to use a subtle pattern instead of your logo, since Twitter will tile the image across the entire page.

That’s it: Your social media accounts are now up and running. Be sure to update the content regularly to attract and keep followers.

How To Use Sqlite To Store Data For Your Android App

Preparation Extending “SQLiteOpenHelper”

We create a class, called ExampleDBHelper, that extends SQLiteOpenHelper. We begin by defining the database, tables and columns as constants. This is always a good idea. If any of these names get changed, rather than hunting through the source for all occurrences, we simply change it once. Take special notice of the column called “_id” (PERSON_COLUMN_ID). This column has special significance which will be discussed below.

Code

public static final String DATABASE_NAME = "SQLiteExample.db"; private static final int DATABASE_VERSION = 1; public static final String PERSON_TABLE_NAME = "person"; public static final String PERSON_COLUMN_ID = "_id"; public static final String PERSON_COLUMN_NAME = "name"; public static final String PERSON_COLUMN_GENDER = "gender"; public static final String PERSON_COLUMN_AGE = "age";

In the constructor, we call SQLiteOpenHelper’s constructor, passing it the application context, the database name, an SQLiteDatabase.CursorFactory (we actually pass a null object here), and the database version. This constructor handles the creation or upgrade of the database. The database version should begin from 1, and increase linearly, whenever you modify the database schema.

Code

public ExampleDBHelper(Context context) { super(context, DATABASE_NAME , null, DATABASE_VERSION); }

The onCreate() is called whenever a new database is created. Here, you specify each table schema. In our example app, we have only one table.

Code

@Override public void onCreate(SQLiteDatabase db) { db.execSQL("CREATE TABLE " + PERSON_TABLE_NAME + "(" + PERSON_COLUMN_ID + " INTEGER PRIMARY KEY, " + PERSON_COLUMN_NAME + " TEXT, " + PERSON_COLUMN_GENDER + " TEXT, " + PERSON_COLUMN_AGE + " INTEGER)" ); }

The overridden onUpgrade() method is called whenever the database needs to be upgraded (i.e. when the version has changed). Here, you should drop and/or add tables, or migrate data to new tables, or whatever else needs to be done to move from the previous database schema to the new schema. In our example, we simply drop the existing “person” table, and then call onCreate() to recreate it. I doubt you would want to do this with real user data.

Code

@Override public void onUpgrade(SQLiteDatabase db, int oldVersion, int newVersion) { db.execSQL("DROP TABLE IF EXISTS " + PERSON_TABLE_NAME); onCreate(db); }

For the sample application, we want the ExampleDBHelper class to handle all data insertion, deletion, updates and views (basically all queries to the database must be through ExampleDBHelper). So we define appropriate methods for each of these scenarios.

To insert a new Person, we use the creatively named insertPerson() method. We use the SQLiteOpenHelper method getWritableDatabase() to get an SQLiteDatabase object reference to our already created database. The Person details are stored in a ContentValues object, with the appropriate column name as key, and corresponding data as value. We then call SQLiteDatabase’s insert method with the person table name, and the ContentValues object. NOTE that we left out the PERSON_COLUMN_ID column, which was specified as a primary key. It automatically increments.

Code

public boolean insertPerson(String name, String gender, int age) { SQLiteDatabase db = getWritableDatabase(); ContentValues contentValues = new ContentValues(); contentValues.put(PERSON_COLUMN_NAME, name); contentValues.put(PERSON_COLUMN_GENDER, gender); contentValues.put(PERSON_COLUMN_AGE, age); db.insert(PERSON_TABLE_NAME, null, contentValues); return true; SQLiteDatabase db = this.getWritableDatabase(); ContentValues contentValues = new ContentValues(); contentValues.put(PERSON_COLUMN_NAME, name); contentValues.put(PERSON_COLUMN_GENDER, gender); contentValues.put(PERSON_COLUMN_AGE, age); db.update(PERSON_TABLE_NAME, contentValues, PERSON_COLUMN_ID + " = ? ", new String[] { Integer.toString(id) } ); return true; SQLiteDatabase db = this.getReadableDatabase(); Cursor res = db.rawQuery( "SELECT * FROM " + PERSON_TABLE_NAME + " WHERE " + PERSON_COLUMN_ID + "=?", new String[] { Integer.toString(id) } ); return res; } public Cursor getAllPersons() { SQLiteDatabase db = this.getReadableDatabase(); Cursor res = db.rawQuery( "SELECT * FROM " + PERSON_TABLE_NAME, null ); return res; }

Deleting data is also pretty straightforward. SQLiteDatabase has a delete() method that takes the table name to delete from, and optional whereClause and whereArgs. NOTE: Be very careful when writing this, as passing null in the whereClause would delete all rows.

Code

public Integer deletePerson(Integer id) { SQLiteDatabase db = this.getWritableDatabase(); return db.delete(PERSON_TABLE_NAME, PERSON_COLUMN_ID + " = ? ", new String[] { Integer.toString(id) }); android:orientation="horizontal" android:layout_width="match_parent" <TextView android:id="@+id/personID" android:layout_width="wrap_content" android:layout_height="wrap_content" android:padding="@dimen/activity_vertical_margin" <TextView android:id="@+id/personName" android:layout_width="0dp" android:layout_height="wrap_content" android:layout_weight="1" android:padding="@dimen/activity_vertical_margin" The complete MainActivity code follows:

Code

public class MainActivity extends ActionBarActivity { public final static String KEY_EXTRA_CONTACT_ID = "KEY_EXTRA_CONTACT_ID"; private ListView listView; ExampleDBHelper dbHelper; @Override protected void onCreate(Bundle savedInstanceState) { super.onCreate(savedInstanceState); setContentView(R.layout.activity_main); Button button = (Button) findViewById(R.id.addNew); @Override Intent intent = new Intent(MainActivity.this, CreateOrEditActivity.class); intent.putExtra(KEY_EXTRA_CONTACT_ID, 0); startActivity(intent); } }); dbHelper = new ExampleDBHelper(this); final Cursor cursor = dbHelper.getAllPersons(); String [] columns = new String[] { ExampleDBHelper.PERSON_COLUMN_ID, ExampleDBHelper.PERSON_COLUMN_NAME }; int [] widgets = new int[] { R.id.personID, R.id.personName }; SimpleCursorAdapter cursorAdapter = new SimpleCursorAdapter(this, R.layout.person_info, cursor, columns, widgets, 0); listView = (ListView)findViewById(R.id.listView1); listView.setAdapter(cursorAdapter); @Override int position, long id) { Cursor itemCursor = (Cursor) MainActivity.this.listView.getItemAtPosition(position); int personID = itemCursor.getInt(itemCursor.getColumnIndex(ExampleDBHelper.PERSON_COLUMN_ID)); Intent intent = new Intent(getApplicationContext(), CreateOrEditActivity.class); intent.putExtra(KEY_EXTRA_CONTACT_ID, personID); startActivity(intent); } }); } }

CreateOrEditActivity is a little bit more involved. The Activity allows creating, editing and deleting persons. It also changes its UI based on what action is to be performed. Because of it’s length, we shall only show and discuss the parts relevant to database interaction.

In onCreate(), if we receive a personID, we call dbHelper.getPerson() with that ID, and then populate the fields with the person details:

Code

Cursor rs = dbHelper.getPerson(personID); rs.moveToFirst(); String personName = rs.getString(rs.getColumnIndex(ExampleDBHelper.PERSON_COLUMN_NAME)); String personGender = rs.getString(rs.getColumnIndex(ExampleDBHelper.PERSON_COLUMN_GENDER)); int personAge = rs.getInt(rs.getColumnIndex(ExampleDBHelper.PERSON_COLUMN_AGE)); if (!rs.isClosed()) { rs.close();

Code

case R.id.deleteButton: AlertDialog.Builder builder = new AlertDialog.Builder(this); builder.setMessage(R.string.deletePerson) dbHelper.deletePerson(personID); Toast.makeText(getApplicationContext(), "Deleted Successfully", Toast.LENGTH_SHORT).show(); Intent intent = new Intent(getApplicationContext(), MainActivity.class); intent.addFlags(Intent.FLAG_ACTIVITY_CLEAR_TOP); startActivity(intent); } }) } }); AlertDialog d = builder.create(); d.setTitle("Delete Person?"); d.show(); return;

Finally, we implemented a persistPerson() method that checks if we require a person creation or update.

Code

public void persistPerson() { if(dbHelper.updatePerson(personID, nameEditText.getText().toString(), genderEditText.getText().toString(), Integer.parseInt(ageEditText.getText().toString()))) { Toast.makeText(getApplicationContext(), "Person Update Successful", Toast.LENGTH_SHORT).show(); Intent intent = new Intent(getApplicationContext(), MainActivity.class); intent.addFlags(Intent.FLAG_ACTIVITY_CLEAR_TOP); startActivity(intent); } else { Toast.makeText(getApplicationContext(), "Person Update Failed", Toast.LENGTH_SHORT).show(); } } else { if(dbHelper.insertPerson(nameEditText.getText().toString(), genderEditText.getText().toString(), Integer.parseInt(ageEditText.getText().toString()))) { Toast.makeText(getApplicationContext(), "Person Inserted", Toast.LENGTH_SHORT).show(); } else{ Toast.makeText(getApplicationContext(), "Could not Insert person", Toast.LENGTH_SHORT).show(); } Intent intent = new Intent(getApplicationContext(), MainActivity.class); intent.addFlags(Intent.FLAG_ACTIVITY_CLEAR_TOP); startActivity(intent); } } Conclusion

Android Developer Newsletter

How Craigslist Is Killing Your Business

Back in 1995 Craig Newmark had a revolutionary idea. Why not use this new thing called the internet to launch an email distribution list? Inspired by friendly social sites like WELL, MindVox and Usene, Newman used his email list to inform people in the San Francisco Bay area about upcoming local events. Word of mouth quickly spread and the number of subscribers grew unexpectedly. Eventually, people began using the list for non-event postings. By 1996, chúng tôi went live.

Within its first 5 years, Craigslist expanded to 14 cities in North America. As more categories and cities were added, Newmark left his job as a software engineer to work at the site full-time. Today, Craigslist is in over 700 “cities” in 70 countries with over 50 billion page views per month, putting it in 37th place overall among web sites worldwide and 10th overall among web sites in the United States.

Throughout the years, people have found ridiculous bargains, employment, and a great way to get rid of items taking up space in their homes.

But, for all of its potential and good, is the site actually killing your business? Here’s how that may be the case.

Scams

The internet is no stranger to scams. It happens on a daily basis. For most of us, internet scams have become so frequent that we’re usually cautious when something sounds to good to be true. Unfortunately, when you visit a well-known site, you expect it to be scam-free. That’s not the case with Craigslist.

This type of scam can really damage your brand’s reputation. Instead of focusing on actual sales and improving you business, you could be forced to do damage control for months to repair your brand.

Lawsuits

Despite its appearance of being a “do-gooder” Craigslist has a nasty history of suing or issuing cease-and-desist letters to a number of startups. As noted on the New York Times technology blog in 2012, Craigslist “has dug an effective moat by cultivating an exaggerated image of ‘doing good’ that keeps its customers loyal, while behind the scenes, it bullies any rivals that come near and it stifles innovation”.

This means that any company wanting to improve on the Craigslist concept probably won’t have the opportunity. It seems that Newmark and company don’t want any competition. This doesn’t just harm innovating start-ups, it could also prevent future sales for your business.

Advertising

Image Credit: Samantha Marx

It’s no big secret that Craigslist has harmed local chúng tôi is because local newspapers have lost about $5 billion dollars in potential revenue from classifieds, according to a study in August 2013. Since newspapers can’t compete with the free postings on Craigslist, there was a 20 percent drop in ad rates. There are two reasons why this could be detrimental to your business.

In many cities, Craigslist doesn’t allow you to customize an ad that uses third-party HTML tags in listings. This means your ad will no longer stand out because it won’t have have brand recognition (no logos, for example), instead showing only low resolution images.

Why Buy Something New?

Yes, there has always been a way for people to save money by purchasing a used product. However, the popularity of Craigslist has made it much easier. Users have been able to find all sorts of items and services via Craigslist for years. They don’t have to go anywhere else to find an apartment, new kitchen table, working grill, or whatever else they may want or need. With an almost endless supply of listings, why purchase something new?

Obviously, Craigslist hasn’t closed the doors on every shop on ‘Main Street’, but it’s helped create a new type of economy: one where trades, barters, and selling used items to bargain hunters are the norm. This must have had an impact on local businesses who were profiting from good American throw-away mentality. It’s a brave new world of reselling, and that could weaken your sales.

Are there any other reasons that you can think of on how Craigslist is killing you business? If so, tell us how! Or, have you found Craigslist has helped your business?

Featured Image Credit: Wikipedia

How To Decide If An Lms Is The Right Fit For Your Business

Several business functions had to start working on the cloud overnight, all thanks to the International emergency that has confined everyone to their homes.

While many business functions were also disrupted, there were also those that were delayed owing to the absence of the right tools in place.

If you are reading this article, chances are, employee training was one such function in your case.

Whether you are a corporate training administrator or simply someone trying to do something productive with their time, if you have just started accumulating the tools you need to deploy online training, there are some pressing decisions to be made.

One such decision is choosing the right learning management system (LMS).

Choosing the wrong LMS can turn out to be a pricey disaster. For starters, LMS, even the affordable ones, are generally a large investment.

Moreover, the LMS plays a critical role in the development and deployment of your course content. Choosing a complex LMS can cause serious delays in the delivery of your course material.

Finally, the LMS is a significant part of the learner’s experience. Choosing a difficult to use LMS will have a negative influence over retention and engagement numbers.

Now that we have established that choosing an LMS is a decision that is best taken diligently, let’s look at what you must look for in your next LMS:

User-Friendliness

If you have read this far, you must have already understood the importance of user-friendliness. An intuitive user experience in an LMS allows learning administrators to use its features to their full capability, allowing them to create immersive learning experiences that leave a lasting impression.

At the same time, for learners, user-friendliness in an LMS allows them to focus on their course curriculum, instead of having to learn the ropes of the LMS beforehand.

This is crucial for businesses and course proprietors alike. For businesses, a complex LMS can mean spending paid manhours learning how the LMS functions. At the same time, for a course proprietor, a complex user experience can mean a poor customer experience, which can negatively affect their future enrollment numbers.

A good example of a LMS with an intuitive user interface is

Absorb LMS

. The LMS is supported by the same team that has developed the platform and they will be happy to help you customise the experience of the user interface and dashboards.

Essential Features

Modern learning management systems come loaded with a variety of features that allow course administrators and creators to make their course curriculum more engaging.

From the ability to break long-form lessons into bite sized micro-learning modules to gamification features and features that enable social learning, modern LMS are designed keeping the needs of a modern learner in mind.

With that said, the flexibility and utility of these features may vary between different learning management systems. Moreover, there might be cases where you make use of one particular feature or ability of an LMS, more than the others. For such cases, there are specialised learning management systems.

A great example of the same is the

Mindflash LMS

that specialises in helping learning administrators create immersive video courses.

Tracking And Reporting Abilities

From being able to track individual students’ progress to understanding how each student interacts with each lesson, modern LMS are capable of generating insightful reports that help you understand how to help your learners/students better.

However, not all LMS are made alike and similar, not all of them are equally capable at offering in-depth reports. For this reason, understanding the tracking and reporting capabilities of a prospective LMS becomes one of the most pressing considerations while making a purchase.

Conclusion

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