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Have you been in a situation where you always receive emails that you don’t want to receive? Even with the help of a good spam filter – you know, the kind that filters out the messages for natural male enhancement or claiming that you have won the Spanish National Lottery, there are still many other junk messages that that can get through and reach your inbox. Luckily, your Mail app (for Mac) has a solution ready and waiting for just this problem. Today we are going to learn how to filter your messages by creating flag and highlight rules for your messages. Using this method, you can then find the ones that you want to discard quickly and apply a specific action to them (like skipping the inbox and move to trash directly).Signing In
For the first time, it will take a while for it to load your mailbox and fetch the mails from the server.Creating A Rule
Now you can name your rule.
Select ALL from the first row of dropdown field.
In the second row, select “FROM”, “IS EQUAL TO” from the first two dropdown fields and enter the email address that you want to block in the third input field.
In the third row under the “Perform the following actions”, select “Mark as Flagged” to flag all the message from this sender.
Additionally, you can also get it to highlight the message by selecting the color from the “Set Color” field.
Now you can enjoy all of the sorting that you need to do with your inbox. Yes, you will need to make a new rule for each address you want to highlight or flag. On the bright side, it allows you to micro-manage and organize your incoming emails, so that is not a bad thing too.
Katie Gatto is a technology writer with seven years of experience, and a native Mac user. She has previously written for Apple related site such as Appletell and Mac Apper.
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Windows Mail Not Downloading Emails: 4 Solutions to Use Check easy-to-follow solutions to quickly resolve the problem
The Windows Mail app is a reliable client to access emails for every account, but it’s often found not downloading emails.
The problem usually arises due to issues with the Internet or incorrect sync settings.
To fix things, start by checking the Internet connectivity, server outage, and disabling third-party security software, amongst other solutions.
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The Mail app is the built-in email client for Windows developed by Microsoft and is used by many users. Mail is easy to use and much simpler than Outlook, but it often runs into issues. One such is when Windows Mail is not downloading emails.
If the Mail app is not working or downloading emails while there is no issue with the sent emails, it presents a major problem, one that needs to be rectified at the earliest. So, let’s find out all about the issue and the solutions that worked for other users.Why is Windows Mail not downloading emails?
Here are a few possible causes why the Mail app is not downloading emails:
Problems with the server: When you cannot download emails in the Mail app, it could be that the email provider’s server is facing an outage.
Running an outdated version: Even using an outdated version of the app can lead to various issues, including Windows Mail not downloading emails.
Firewall blocking the connection: In many cases, the built-in or third-party firewall was found to block connection attempts.
Issues with Internet connectivity: If the Internet keeps disconnecting or speed is slow, you will face trouble downloading or sending emails in Windows Mail.What can I do if Windows Mail is not downloading emails?
Before we start making slightly complex changes, here are a few quick things to do:
If these don’t work, move to the solutions listed next.1. Change the app settings
Expert tip:3. Whitelist Mail and Calendar in the firewall 4. Reset the app and add account via Advanced setup
A few users managed to fix things when Windows Mail was not downloading emails by adding an account via Advanced setup. Though slightly time-consuming, it works well in this case. Also, we recommend you reset the app beforehand to eliminate other issues.
One of these solutions would have fixed things, and the emails would start to download in Windows Mail automatically.
Those looking for an alternative can check our curated list of the best email clients for Windows.
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More organizations are moving and restructuring their technology ecosystems to facilitate seamless communication with services that are not hosted on their local network. All publicly accessible assets that customers and employees have access to when interacting with a business online, whether owned and controlled by a company or a third party, are part of the organization’s online ecosystem. This represents the external attack surface of your organization.
Organizations that place their cyber vulnerability and attack surface visibility, understand that their external attack surface needs to be managed as much as the internal attack surface. External attack surface management has become an industry standard and a necessity for a strong cyber security posture.Building Blocks of Your External Attack Surface
An organization’s external attack surface typically consists of all Internet-connected applications and services accessible over the Internet and is significantly different from all internally-connected applications and tools.
Organizations have many reasons for deploying Internet-connected applications. These applications and services may be a prerequisite for interacting with customers and partners. Otherwise, it might be a requirement for employees working from remote, office, locations. Examples of this are remote desktops and virtual private networks.
Examples of Internet-facing applications include web applications, APIs, SSH servers, VPN gateways, cloud services, Internet-facing firewalls, or other remote access capabilities intentionally or accidentally placed on Internet-facing servers. there is a service. Internet-connected assets can be on-premises, in the cloud, or on any combination of hosted, managed, or virtualized infrastructure.
Top 10 Programming Languages for Kids to learnIntroducing External Attack Surface Management
Simply put, external attack surface management (EASM) refers to the processes, technologies, and professional services used to identify these external-facing corporate assets and systems that may be vulnerable to cyber-attacks.
EASM solutions are typically used to automate the discovery of all downstream services your business is exposed to. In many cases, these can be third-party partners. Because they are potentially vulnerable to attack, they can pose real and significant risks to your organization.
External Attack Surface Management Best Practices
Protecting their external attack surface gives organizations control over their cybersecurity posture. To prevent network vulnerabilities from being exploited by malicious actors, you can follow these best practices:
Regularly scan your external facing applications and system services for security vulnerabilities. Automated EASM tools will allow security teams to analyze real-time reports and immediately address security issues that are discovered.
Limit an attacker’s level of access in a compromised application by applying the principle of least privilege to service accounts. Services and APIs can be implemented easily, developers do however need to take responsibility for the secure configuration of these services.
Regularly update your applications and machine software to the latest versions to prevent intruders. Security patches and updates for development platforms and libraries are made available to developers frequently. A responsible organization will always ensure that its tools and plugins are up to date. Not doing this might put both the organization and its partners and clients in danger.
Your online presence is dynamic and constantly changing. Partners and vendors change servers and update links, but organizations have no way of knowing when those changes will occur. By implementing an automated solution these external links can routinely be investigated. Your external attack surface will overlap with that of your partners. Online tools will go a long way in securing your organization.
Because of the potential damage, a cyberattack can pose, many organizations are incorporating EASM into their enterprise risk management efforts. As a result, rather than addressing the issues on an ad hoc basis, security teams are taking a more proactive approach to strategically managing known and unknown risks, vulnerabilities, and exposed assets.
If you’re active online, keeping your Gmail address hidden is quite difficult. Someone’s going to add you to their email blast list, or they’ll start emailing you directly. There also might be a time when you don’t want to receive emails from someone you’ve previously talked to.
While Gmail gives you an option to unsubscribe from newsletters, and it has a good spam filter, it’s messages like these that make it through the filter, and then end up in your primary inbox. But don’t worry, there’s a solution to this. All you have to do is block the email sender. Here’s how to block emails on Gmail.
Table of ContentsHow To Block Emails On Gmail Web
You can block emails directly from the email interface (just like you can on Instagram and Facebook). There’s no need to create a special filter to send an email address to the Spam folder. The block email feature in Gmail will do it for you.
Select the Block (Sender) option.How To Block Emails On Gmail On Mobile
The process of blocking emails on the Gmail app for iPhone and Android is very similar.
Open the Gmail app on your iPhone or Android smartphone and make sure you’re logged in with the right account.
Open the email you want to block.
Tap the Menu button from the top-right corner.
From the popup, tap the Block (Sender) button.
The sender will be blocked instantly (unlike Gmail for the web, you don’t need to confirm the action).
If you want to send the email to spam, you can tap the Report Spam button.How To Unblock An Email Sender
Want to receive emails from a blocked sender? You can reverse your decision and unblock an email sender at any time.
Here, go to the Filters and Blocked Addresses section.
If you want to unblock multiple addresses, select them, and then choose the Unblock Selected Addresses button.
From the popup, confirm your action using the Unblock button.
You won’t find the same option in the Gmail app for iPhone and Android. To unblock a sender on mobile, you’ll need to find an email from the sender. Then tap the Menu button from the email and choose the Unblock (Sender) option to unblock them.How To Unsubscribe On Gmail On The Web
If you’re receiving too many emails from a newsletter, you can unsubscribe from it instead of blocking the sender.
To do this using the Gmail web client, use the following steps.
Now you have successfully unsubscribed from the email and you won’t receive any new emails from the newsletter.How To Unsubscribe On The Gmail App
Similarly, you can unsubscribe using the Gmail app on your iPhone or Android smartphone as well.
Open the Gmail app on your iPhone or Android smartphone.
Open the email you want to unsubscribe from.
Tap the Menu button from the top toolbar (above the email interface).
Choose the Unsubscribe option.
From the popup, confirm by tapping the Unsubscribe button.
Now you have unsubscribed from the email and you won’t see any new updates from the newsletter.
While most email users find Gmail to be their go-to email service provider, most of us still maintain a Yahoo account since it’s been around longer than Gmail. Also, some users still prefer Yahoo’s interface simply because it’s what they’re used to.
If you use Yahoo Mail for most of your email correspondence, then there is a quicker, more compact way of tracking your emails within your browser. Fastest Notifier for Yahoo Mail is an add-on for Firefox that lets you check your Yahoo mail and receive Yahoo mail notifications from the browser’s add-on bar.
The add-on does not require a restart after installation, so you immediately see the Yahoo icon on the top-right corner of the browser. The number of unread emails appear in red on top of the icon.
You should then see your inbox, and unread messages will be listed on top of the page in bold letters.
You can batch edit messages and delete, move to another folder, or mark them as spam from the buttons located at the bottom of the inbox.
Note that opened email messages will be marked as read, and these changes will reflect on the notifier icon. A clear Yahoo icon (without red numbers) means that there are no new messages at the moment.
Other than accessing the Yahoo inbox, you can also access your Yahoo Contacts and Calendar from this tool.
Since this add-on has access to your Yahoo Contacts, you can use this to add recipients to your email.
Fastest Notifier for Yahoo, as the name implies, notifies you of new Yahoo email in a timely manner. It takes under a minute from the time an email is received to get notified using this add-on.
Surprisingly, the ability to compose a new message and reply to existing ones are added features that make the add-on even more useful. Due to the limited space provided when viewing and composing emails, this interface is suited more towards quick email scanning and writing short replies.
Nevertheless, for notification alone, this add-on does the job without the fuss of a lengthy set-up process. It’s fast and anyone can do it.
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While that kind of result is a little uncommon, split or A/B testing is undeniably beneficial to your website, your marketing, and your business. Whether you’re an SMB or an enterprise multinational, hypothesizing and testing simply makes you better.
You know you can test your landing pages, your email marketing, your PPC campaigns, your copy, your images, your design, and your colors. And as an added bonus, it doesn’t take long to master A/B testing and make it an everyday part of your business decisions and goals…even if you’re an absolute novice to start.
In fact, everyone is on the split test bandwagon. From the smallest of the SMBs to industry giants like Amazon and Walmart, there is no company or industry that doesn’t get actionable insight from it — from finance to SaaS, from bloggers to entrepreneurs, from A to Z.
And that, of course, includes those of you in the expanding e-commerce game.Split Testing and E-commerce
As a savvy and growth-minded e-retailer, you’re likely using A/B testing for a wide variety of purposes already.
When it comes to your retail platform, you can test and improve virtually every aspect:
Test your homepage: The inclusion of trust badges, navigation menu and links, layout, dropdown menus versus elaborate lists, slider versus static images, video, number of columns, subscription form, colors, and your call-to-action.
Test your product pages: Create a sense of urgency with flash sales, limited numbers, free shipping until X o’clock, include video reviews or tutorials, customer testimonials or reviews, high-quality photos and a 360-degree view, and the placement of those items. Beef up your copy, change the font, tweak the colors.
Test your checkout funnel: Add familiar trust seals, security promises, a money-back guarantee, eliminate steps, 1-page checkout versus 2-page checkout (or 3-page checkout), the order of checkout, requiring registration, and the details you ask for.
Test your category pages, your search results, and your thank-you page.
And that’s just the tip of the iceberg. An e-commerce store could literally test until the cows come home. There are dozens of things to hypothesize and optimize.
It works, and nearly everyone is doing it. 75% of the top 500 retailers online use it to improve their portal, ramp up their revenue, and better their customer experience.
Examples abound of retailers using split testing to improve conversions, sales, average order value, and more.
Are you in on that?Split Testing: A Quick Review
The basic idea of split or A/B testing is to compare the performance of two slightly different versions of the same page (or email, or ad).
You have the version you’re currently using (called the control) and the version you believe might do better because of the one thing you changed (called the variant). For a set period of time (the lower your traffic, the longer you’ll want to run the test), you send half of your traffic to A, and half to B. Then you compare their performance metrics.
But you don’t just change for the sake of change. You don’t test for the sake of testing. You want to have a data-backed hypothesis beforehand. The basic steps for a successful split test include:
Look at the existing data for the page, email, or ad under review. How is it performing?
Set a goal for it. You might want to increase the CVR, or decrease cart abandonment, or increase sign-ups, or lower the bounce rate.
Come up with a hypothesis for how to reach that goal. For example, you might believe that you’ll increase sales if the product page includes a video review.
Create a variation to test your hypothesis.
Run the test for an adequate length of time.
Analyze the two sets of data.
Implement the variation if it does better.
That’s it.Let’s Talk About Pricing
As a retailer — e-commerce or otherwise — setting your prices can be the most difficult part of your business.
Many business owners make the mistake of pricing too low, believing it’ll give a much-needed boost to sales. That could happen, but it can just as easily backfire and create the impression that your products are inferior quality, cheap, and likely to break, resulting in fewer sales.
On the other hand, you might try pricing higher than your competition to create the impression of high quality and luxury. Again, that could happen…but your customers might also see it as just more expensive without any additional value. Where does that leave you? You guessed it…fewer sales.
It’s a fine line.
The perfect price point needs a lot of data to inform it: production costs, operational costs, storage and shipping costs, as well as the prices of your direct and indirect competition.
You can keep one eye on them with a service like Prisync. It’ll collect and monitor your prices and inventory while comparing it against the latest data on your competitors. Users report an average profit margin increase of 20 percent using the platform.
While a tool like that can help, there’s another often-overlooked option to zero in on the perfect price: split testing.Split Testing and Your Prices
Pricing obviously affects your conversion (i.e. your sale) rate. Too high, too low, too many hidden fees, and on and on. It has to be “perfect.”
Your would-be customers want competitive pricing. In fact, 80% of them list it as an important feature when they’re making a purchase decision.
Prices rise, prices fall. They fluctuate based on supply and demand, the behavior of your competition, even the time of year.
Keep on top of it with a concrete split testing strategy.
Here are a few ideas and hypotheses to get you started on the path to price perfection.Charm Pricing
Hypothesis: Changing my prices to end in 99 will increase sales.
This tactic is the practice of ending prices with either 9, 95, or 99. You’ve probably noticed it on plenty of e-commerce websites and at other retailers.
Gumroad found that products with a .99 price outperformed those ending .00 across the board.
It usually works, but there’s a rather important caveat: the leftmost digit needs to come down by one.
This is called the Left Digit Effect. When we compare $3.00 to $2.99, our brain automatically registers the perceived cost of the first as three dollars, and the second as two dollars…despite the fact that the actual difference is only one cent.
Charm prices increased sales by an average of 24% in studies conducted by William Poundstone for his book Priceless. Will it work for you? There’s only one way to find out (hint: split test it).Prestige Pricing
Hypothesis: Rounding my prices to the nearest .00 will improve my conversion rate.
The opposite of charm pricing is known as prestige pricing. And it can work too…depending on the type of products you’re selling.
Most of our buying decisions are based on emotion first and logic second. But some items — say a new laptop or smartphone — depend a bit more on logic than others. We research, compare, check out features, read reviews, ask for recommendations, and so on. We want to get the best product for the best price (charm pricing works great here).
But other products are much more of an emotional purchase. Luxury goods fall into this category. We buy them not because we necessarily need them, but because they give us an emotional boost (make us feel good, elevate our status, and so forth). This is where prestige pricing can work marvels.
Our brains process prices ending in .00 more easily, and that allows us to stay focused on the emotional wallop that the purchase will bring us. We’re free to stay focused on the good feeling rather than bothering with “complicated” numbers. The price just feels good.
Check out luxury brands like Louis Vuitton and see for yourself.
Are your products under the luxury, emotional umbrella? Test prestige pricing to discover the answer.Anchor Pricing
Hypothesis: Listing the original price with the discounted price will result in more sales for my current promotion.
Anchoring is a common cognitive bias. When making a decision, we tend to rely heavily on the first piece of information we’re given.
That can work in your favor when pricing in general, and especially during sales and promotions. Web hosts — like Bluehost, pictured below with its “normally $XXX” pricing — do this all the time.
Because of the anchoring effect, we tend to think of the original (i.e. first) price as the true value of the product, so the discounted price seems like that much more of a deal. We all love a deal!
By including an original, list, or manufacturer’s suggested retail price, we set the perceived value of the item. Any price below that makes the decision to purchase very easy.
Experiment with placement, font, color, and size of the original and discounted prices for maximum effect.Installment Pricing
Hypothesis: If I break my prices into X equal payments rather than one large sum, more people will purchase.
You’ve seen this one on late-night infomercials and the shopping channel. Why? Because they know what motivates people to open their wallets.
Installment payments let even an expensive item seem very affordable. Instead of $750, it’s just ten easy payments of $75, or five of $150, or three of $250.
This is another strategy that leans on the anchor effect. The first — or in this case, full — price sets the perceived value, while the individual installment amount is a steal by comparison.
Some buyers are even willing to pay a higher price for the convenience of installment pricing. Will it amount to greater sales for you? Maybe, maybe not. But it can’t hurt to test and know for sure.Discount the “Right” Way
Hypothesis: Discounts expressed as a percent are more effective than those expressed as a dollar amount.
Everyone loves to save money. Sales, promos, discounts, and coupons work for that very reason.
But are all discounts created equal? Test and discover.
You can indicate a discount of a percent off, or by the dollar amount saved. One will likely be more effective at motivating people to buy than the other.
But which one will work for you?
Only a split test can tell you definitively, but as a rule of thumb, you want to express the discount in whatever way makes the number bigger. Oversimplified? Perhaps…but we love to save big.
If your product is less than $100, the percent off will be the bigger number. Which sounds better: Save $7, or 25% off? Both reflect the same discount on an item normally sold for $28, but I’d wager dollars to donuts that more people would respond to the 25% off label.
If your product is more than $100, do the opposite. The actual dollar amount saved will always be the more impressive figure. Save $75, or 33% off?
Split test to determine what your customers would rather see.Other Ways to Test Pricing
You don’t have to stop there. Test tax in versus tax out, volume discounts, combo pricing, higher pricing that includes shipping, lower pricing with shipping extra, and more.The Tools of the Trade
Now that you know what to test, you need to actually test it. There are many fine tools and services out there to make it fast, easy, and convenient, including:
Unbounce (landing page builder with A/B testing capabilities)
Visual Website Optimizer
In WordPress, you can opt for a simple plugin:
Over half of all e-commerce traffic is mobile traffic, so make sure your tool of choice is set up for mobile testing.
Want to test your intuition? Check out Behave (formerly called Which Test Won?) and test yourself against actual split test results. Can you pick the winners?
Ultimately, you don’t want to always be testing every little thing, but a few choice tests can deliver big results.
Big results are the name of the game. Big profit, big growth, big improvements.
And all from the little split test.
Have you tried split testing your prices yet? What tools and approach did you take? Let me know your thoughts on social media.
Featured Photo: Pixabay
In-post Photo #1: Maxime Lorant/Commons.wikimedia.org
All screenshots taken by Aaron Agius, March 2023
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