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Discussions on how to use hashtags to grow the business has been a long-tail mystery for very long.
Though there are multiple irrational mouths speaking over this context, is there really any answer exists to this mystery anywhere? If yes! What and where is that?
Having a bunch of inexact solutions and remedies for business growth, no one answers with concrete confidence for his technique.How my business can get affected by hashtags only?
Hashtags are a crucial member of the Instagram family. And they carry the potential to grab a lot of audience to your business account.
Thus, avoiding hashtags by not including them in the business marketing strategy would be a major loss.
A single hashtag like #fashion has more than 710 million followers. Therefore, we can assume the potency of the audience waiting to watch the content related to fashion.Basic hashtag tactics to grow the business 1. You can embed hashtags using social media aggregation tools
But What is embedding?
In general, ‘Embedding means to Integrate something’.
The process of attaching the content from another source to our source, through code, is embedding.
In the case, “if a hashtag feed from Instagram would be attached to a website through code, then it will be called Instagram hashtag feed embedding on a website”.
It is usually done to get the increase user engagement, by representing the user-generated content and grow the business by increasing sales.
Once you are confident enough for an Instagram hashtag feed from all aspects, create a hashtag feed first of all.
Embed Instagram hashtag feed on your business website with a code.
This process of embedding can take your business sales to reach big numbers.
With Instagram embedding, you will not only grow your business but also turn your Instagram account popular.
These tools are actually built to grow business and sales.
Even the marketers, event organizers, and entrepreneurs keep their eyes on such tools to raise their rate of user engagement.2. Use relevant hashtags only, not those which are just trending the most.
Using the relevant Instagram hashtags would get you a nearby audience. Having said that means the audience which is at least like to see your post or those who are anyhow related to.
As these are some of the most trending hashtags-
#fashion, #beautiful, #cute
Using them in a post related to ‘machinery’ would be merely justifying.
Note that, irrelevant use of hashtag could be harmful to your business growth as well as your Instagram account.
Also, keeping yourself updated with all the facts is crucial for business growth.
As sometimes, not doing something that we usually do, also becomes beneficial for our business growth. Like,
Related: – Twitter Launched its first Consumer Marketing Campaign in India Titled #WeTweet3. Avoid using banned hashtags.
Using banned hashtags can convert your account into a downrated account, that is colloquially called a shadowbanned account.
Instagram usually bans those hashtags which gradually starts leaving its relevance with its tagged posts.
It is seen very often that the most trending hashtags get banned, and users don’t realize this.
Being shadowbanned, even if you use a single banned hashtag unknowingly, Instagram will prevent your post to reach on any other hashtag feed as well, ultimately going towards loss in business.
Also, Stop using the most usual hashtags like pretty, beautiful, love and similar ones.
The reason behind this is, once you use the most popular hashtag like #love, your post might get a few initial engagements immediately, but would not stay long on the top.
How to identify if the hashtag is banned or not?
Using Instagram, if you could scroll down 20 rows or more, and do not find a note of “the content is currently hidden”, that hashtag must be an active hashtag, otherwise a banned one.
Do these irrational tactics really work?
Yes, they work.
It is not so, that the tactics outside are not getting better results after implementation. They are finding sound results.
It is just that there are many!
Many, with a subtle change in their approaches.
And the debate is all about ‘what is actually better and what to prefer’?Which one seems the best with proven results?
Embedding Instagram hashtags on a website is found to be the best technique, as far as the business is concerned.
Though the other techniques are doing well, they are good only for the growth of an Instagram account, but not the business so far.
Using hashtags whilst running a business in or through Instagram is very usual. And being just good in the usual thing would be insufficient with hundreds of competitors.
One must be extraordinary to meet the expectations.
Hashtags on Instagram can grow a business in an explosive manner, if used wisely, with keeping all the above-mentioned tactics in mind.Anne Griffin
I’m Anne Griffin and I’m a digital marketer and technical writer. I’m passionate about exploring and writing about innovation, technology, and digital marketing trends.
You're reading How To Use Instagram Hashtag Feed Or Explosive Business Growth
If you haven’t been paying much attention to your Facebook app of late, you may have missed a new feature that was seemingly added under the cover of darkness. Facebook’s new Explore Feed is a completely different take on the news feed we’re all used to, it’s also pretty hard to find if you don’t know where to look.
How to Find, Merge, and Delete Duplicate Contacts on macOS.
Everyone who uses Facebook is familiar with the current Newsfeed, which allows you to scroll through posts and shares from all your friends and Facebook pages you have liked. Unlike the standard news feed that you are used to, the new Facebook Explore Feed doesn’t contain any content from your friends or pages you have liked.
Instead, all the content shown on the Explore Feed is gathered from top posts all over the Facebook’s network, posts, articles, videos, memes, everything. There is a twist though, not everyone gets to see the exact same news feed, as Explore Feed content is tailored to your tastes. Similar tastes being content you’ve previously liked and content your friends have liked. This does get tiresome though, as it often traps users in a loop of the same old thing. For example, I liked a few PUBG videos and it took quite some time for Facebook to stop suggesting Player Unknown content. If you are an Instagram user, you will be even more familiar with the problem of similar content.
The original idea for the Facebook Explore Feed was to move all brand content from the main news feed into the Explore feed. (which would have been amazing!) However, in the test countries (Cambodia, Sri Lanka, Slovakia, Bolivia, Serbia, and Guatemala) Facebook found that there was a 60 to 80 percent drop in traffic to branded content. Which translates directly to a loss of revenue. As a result, the format was changed to what it is now.Where Do You Find the Facebook Explore Feed?
If you are using Facebook on a mobile device either Android or iOS, you can access Explore Feed by doing the following. First tap the Hamburger icon, then scroll down until you see the red Explore Feed Icon, once you find it tap it and you’re done. Now just scroll through the content.
If you are using Facebook on your computer, go to Explore located on the left-hand side of Facebook and expand the option to See More. (The area you normally go to, to find On This Day)As soon as you have done this, you will see the Facebook Explore icon.
Once you are on the Explore Feed page, you will most likely be surprised at the contents. The first time I accessed mine it contained stuff from a super broad range of topics, from memes to Archaeological finds and of course cat videos. Personally, I don’t think the Explore Feed is going to take off in its current format, it’s basically just a renamed Trending page. What’s your opinion?
One of the most popular applications in the world, Instagram has been at the forefront of the social world since its release in 2010. With more than one-billion users worldwide, Instagram has long been the place to share photos of anything and everything.
As a mobile-first application, Instagram has been slow to bring parity to its desktop experience. However, if you spend a lot of your time in front of a computer, Instagram on the desktop is a welcome break from long hours of work. Let’s take a look at all the ways to use Instagram on a computer.Browsing Instagram on Your Desktop
This is the easiest and most basic way to use Instagram. The biggest difference between Instagram on your phone and desktop is that the latter adds a two-column layout with a toolbar at the top. With more space to play with, Instagram ensures that you have more visibility into post text as well as stories.Post Photos and Stories to Instagram on Computer
By all accounts, Instagram wants your desktop application to be mostly a viewing tool and instead drives you to the mobile application to post new content. However, there have long been a number of workarounds with the most popular being the “User Agent” trick. This action “tricks” Instagram’s desktop site into thinking you are using a mobile page. This works across all major browsers including Safari, Chrome, Firefox, Edge and more.
For Mac users, changing the user agent in Safari is really simple.
3. Find the “Show Develop menu in menu bar” option at the bottom of the Advanced tab and make sure it is selected.
6. Safari now appears as a mobile device, and you will see the Instagram page change and a “+” button appear at the bottom of the page
7. While this functionality works well, there are some limitations, as the desktop will not allow you to add multiple pictures or videos.Post Photos and Stories to Instagram on Windows
The bottom of the screen now shows an option for “User Agent.” Uncheck the “Select automatically” box, then select any mobile browser. The full set of instructions for Firefox and Edge browsers are available right here.Sending a Direct Message
As you can see, it requires a little hack to use Instagram on a computer. Do you know that you can watch videos together with your Instagram friends? And if your Instagram is not working, we have some fixes here.
David is a freelance tech writer with over 15 years of experience in the tech industry. He loves all things Nintendo.
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Are you looking to introduce your business on Instagram but you’re not sure how to?
Instagram is a great platform to promote your business for free.
Many businesses use Instagram to announce their product launches, sales, or even giveaways.
In addition, you can easily communicate with your customers on Instagram.
However, many businesses either underutilize Instagram or use it incorrectly which will result in minimal conversions.
Hence, in this guide, you’ll learn 5 steps to introduce your business on Instagram.
By the end of this guide, you should be able to apply the steps to successfully introduce your business on Instagram.Table of Contents Step #1: Optimize your profile
The first step to introduce your business on Instagram is to optimize your profile.
But what does “optimize your profile” mean?
Optimizing your profile means that your profile should be able to convey your business clearly whenever someone visits it.
You can accomplish this through your profile picture, bio, name, and category.
In other words, you should fill out your profile completely and not miss out on any fields.
To begin with, you should switch your account to a business one if you haven’t already.
Firstly, switch your account to a business one if you haven’t already.
After you switched your account to a business one, you get to choose a category for your account.
There are lots of categories to choose from—select the one that fits your business the most.
There are lots of categories on Instagram—choose the one that fits your business the most.
For example, if your business is a website, select “Website”. Next, use your business’s name as your Instagram username.
If the username that you want is unavailable, you can add “hq” or your domain’s extension (e.g. com, org, net) at the end of your username.
Using your business’s name as your username is important so that your customers can easily find it on Instagram.
Thirdly, you should use a logo for your profile picture.
If you don’t have a logo yet, you can use free logo makers online to make one.
This is to establish a solid brand so that people can easily recognize your business from your logo.
Make sure to fill out your bio as well. Add a short description or tagline about your business in your bio.Step #2: Pick a theme
Now that you’ve optimized your profile, it’s time to hand-pick a theme.
Every successful Instagram business page has a consistent theme. When you’re picking a theme, ask yourself these questions.
What is the message that I want to convey from my pictures?
What color scheme should I use that best expresses my business?
It’s important to plan your theme before you start posting.
This is because once you start posting, it’s very hard to pivot your theme unless you archive/delete every one of your posts.
Always plan your feed’s theme (e.g. colors, filters) before you start posting.
Otherwise, it’s very hard to pivot your theme as you’ll probably have to archive/delete all your posts.
Many Instagram pages make this mistake and their feed is all over the place due to an inconsistent theme.
This is due to a lack of planning. If you have no idea where to start, you can try following the color scheme of your logo.
For example, if your logo is blue, you can post blue and white images on your feed.
This will ensure that you have a consistent color scheme throughout your feed.
But that doesn’t mean that you should strictly follow the colors on your logo for your images.
You can use other colors and filters to create a consistent theme as well.
Filters, for example, are a great way you can keep your feed consistent.
If you use the same filter for every post, your feed will stay pretty consistent even if you post images in various colors.Step #3: Communicate via direct messages
Communicating with your customers on Instagram via direct messages is one of the most underrated marketing strategies.
If you were to communicate via email, it’s a slow, inconvenient, and formal process.
Moreover, the average email open rate is less than 20%.
Unlike an email, a direct message is faster, more convenient, and less formal.
Believe it or not, the average open rate of Instagram direct messages is over 80%!
That’s about a 60% higher open rate as compared to an email.
This is why using Instagram direct messages as a means of communication is a no-brainer.
In addition, you can use Instagram direct messages as customer service if you don’t have a live chat on your website.
Customers can communicate with you via Instagram direct messages which is a quick way to get their message across.
More than 1 billion people use Instagram every month, so communicating via Instagram direct messages is a seamless process.
There are multiple ways you can use Instagram direct messages for your business.
Another way you can use them for is to promote your product or service.
Whenever someone follows you, you can send them a quick direct message to thank them for the follow. At the same time, you can introduce your product or service.
The general idea is to send a direct message to someone that just followed you and introduce your business.
Whenever someone follows you, thank them for the follow, and use a call to action.
You should never be hesitant about sending a direct message to a potential customer on Instagram.
Moreover, whenever someone follows you, it’s a great opportunity for you to send them a direct message as it is less cold.Step #4: Always engage
Engaging with your followers is a great way to establish rapport with them.
Following others back is important, especially if they are your customers.
Following others back and interacting with their posts is a great way to establish rapport with them.
After all, it doesn’t hurt to follow some people back. Don’t aim for a perfect “followers to following” ratio as it is very self-centered.
Having a perfect “followers to following” ratio might also hurt your engagement rate.
Let’s say that you’re following someone who is not following you back.
If you’ve been consistently liking their posts but they didn’t like any of yours back, you will be less inclined to interact with their posts.
Similarly, if you didn’t like any of your follower’s posts, they might end up unfollowing or muting your posts.
Consequently, if someone mutes your posts, it will negatively affect your engagement rate.
In order to mitigate this, be sure to reciprocate any likes you receive.
This shows that you care about your followers as you appreciate their engagement.Step #5: Use Instagram stories/highlights
The final step to introduce your business on Instagram is to use stories and highlights.
You can use Instagram stories for promotional means and spark engagement.
You can use Instagram stories to promote your product/service or to spark engagement.
If you’re launching a product soon, you can use the countdown feature on your story to allow people to set a reminder.
For example, if you are launching a product soon, you can use use the countdown feature on your Instagram story.
That way, people can turn on a reminder for your product launch.
In addition, they can share the countdown with their story as well.
The general idea is to build up as much hype as possible on Instagram before the product launch.
On the other hand, if you want to spark engagement, you can add your post to your story immediately after posting it.
Adding a post to your story is a great way to increase your engagement rate.
You can do so by adding the post to your story immediately after posting it and adding a caption/sticker that prompts users to like your post.
For example, you can add a “heart” sticker right above the post on your story. This will prompt users to go to your post and like it.
Some people view Instagram stories more than posts so they might have missed your post on their feed.
Hence, they will be inclined to tap on the post on your story and like it.FAQ Why should you introduce your business on Instagram?
Introducing your business on Instagram is a great way to drive traffic to your website.
If you utilize Instagram correctly, it can generate conversions for your business.
After all, it’s free promotion for your product or service.
In addition, Instagram allows you to have a closer connection with your customers.
Businesses utilize Instagram for multiple things—storytelling, behind-the-scenes, giveaways, and more.
There’s no better way to announce something than on social media platforms like Instagram.
For example, if you’re launching a product, you can post teasers to create hype on Instagram.
If your website is down, you can announce it on Instagram so your customers are well informed.
All in all, having an Instagram account for your business is not only for promotional means, but to keep your customers updated.What should my first Instagram post be for business?
Your first Instagram post can be an introductory post about your business or a picture of your team.
For example, if you’ve just launched your product or service, you can post an image with the text, “We just launched!” as your first post.
You can even post a picture of yourself or your team if you don’t have any announcements to make.
Posting a picture of your team lets your customers know the face(s) behind the business.
That way, it’s more informal, and it makes your marketing more real.
However, you need to make sure that you have a theme in mind before you start posting.
For example, if your first post is an illustration, some of your future posts need to be illustrations as well.
On the other hand, if your first post is a picture of your team, you need to post pictures of people in some of your future posts too.
Think about the angle that you want to take for your Instagram feed.
At the end of the day, your first post is crucial as it sets the foundation for the rest of your posts.What should my business post on Instagram?
There isn’t a one-size-fits-all approach for what to post on Instagram for your business.
This is because every business offers different kinds of products and services.
For example, if your business is selling food, you should post pictures of the food that you’re selling.
On the other hand, if you own an internet business, you can post all sorts of things depending on your niche.
Posting on Instagram as a business shouldn’t be restrictive, but you should stick with a consistent theme.
One big mistake businesses do is that they post random pictures on Instagram.
You should never post random pictures on Instagram as a business as it might confuse your customers.
Confusing your customers is the last thing that you’ll want to do as a business.
To mitigate this, make sure to have a prior theme in mind.Conclusion
In this article, you’ve learned how to introduce your business on Instagram.
You can promote your product/service, post announcements, and more.
But properly introducing your business on Instagram can be challenging.
To recap, here are the main takeaways from this article:
Optimize your profile
Pick a theme for your feed
Market your business via direct messages
Always engage with your followers
Use Instagram stories for announcements
Now it’s your turn to start maximizing Instagram’s potential for your business.Further Reading
Introduction to Twitter Homepage
Digital marketing, conversion rate optimization, customer relationship management & others
Organizations nowadays especially hire employees to manage their social network accounts and keep the business digitally savvy. There are options for the audience/customers to contact the business directly, with their issues, expectations as well as feedback. The employees in this department make sure that they respond to customers queries within a specific period of time so that it makes the customer feel important and connected to the organization they have been loyal with for the associated time.
The best social network so far analyzed, based on its tools and options offered for business and its promotion and marketing is the Twitter homepage.
Twitter was founded in 2006 and is headquartered in San Francisco, California. Billions of users send over 500 million Tweets each day, giving businesses a great opportunity to reach the audience of new and existing customers globally. No matter what type of business, what scale and area of business you are, from a wholesaler to a freelancer, from a service provider to a software production company, Twitter homepage can be used to build and retain meaningful long-term connection with the targeted audience, further leading to implementation of plans and actions through the network of customers who are loyal to your business.How to Use Twitter Homepage for your Business?
The use of the Twitter homepage for your business is as follows:1. Marketing
ii. Monitor your brand on the twitter homepage: Using the aforementioned Twitter Search tool, you can search and track what people are saying about your company, products, competitors or any other hot words in your industry. Set up an RSS feed to receive all search results in Google Reader. If you find someone tweeting about your products or a person who is looking for a solution that your product provides, let them know!
During the event, people use the HashTag, denoted by ‘#’, while live-tweeting, or tweeting what they see/hear in real-time. The HashTag will collect the event tweets and build an online chat about that particular event.
People who are not at the event will see your HashTag and may even use it. A popular HashTag often creates excitement, and people can go to Twitter Search to follow the conversation around the event.
v. Use the Twitter homepage to promote new tools. Twitter users love new toys, especially if they create some sort of outcome, grade or analysis of the person using the tool. Make the results of your tool/grader as easy to Tweet as possible. Perhaps you could add a “Tweet this grade” function. Make sure your tool is the easiest to share!2. Public relations
i. Develop relationships with reporters, bloggers, and other media people through twitter homepage. Reporters and social bloggers are very active in social networks, especially when gathering cues for stories.
ii. Watch for tweets about editorial opportunities. Because the nature of Twitter is very quick-response, it’s a great place for media people to look for last-minute, additional resources for their stories. Track the tweets by reporters or bloggers very closely, and scan for any possible opportunities. It’s a great idea to send reporters’ tips to other resources, showing help and improving relationships with media personnel, regardless of the company. The media person will be thankful for your help and more likely use you as a reference when the subject is applicable to you!
iii. Send direct messages (DMs) rather than an email. To send a direct message, you will be forced to frame a crisp and concise pitch that a reporter is more likely to read. Direct messages are less formal, and some media people prefer DMs over emails. It also saves you time.
Remember, you can only DM the ones who follow you back. However, don’t pitch too much; they could easily un-follow which makes it much more difficult for you to connect.
iv. Use Twitter to check in on your media person before PR pitching. Check to see what the person you’re about to pitch is up to before contacting them. In the event that the person is sick, having a bad day or away on travel—it may be best to contact him or her at another time.3. Customer service
iii. Make sure that you follow back everyone who follows your Business Account. Although it’s acceptable to pick and choose whom you want to follow back in your personal account, there’s no reason to limit who your company follows. If you want, set up an auto-follow account with a third-party tool like TweetLater.
Also, the added benefit of following back everyone who follows your company account is the ability to DM you.
iv. Do not send an auto direct message whenever someone new follows you or your company. It’s easy to get into the trap of automating your Twitter homepage activity. Many people will set up an auto direct message (or auto DM) to be sent to every new follower. This looks artificial and could make you appear apathetic about building true relationships with your customers.4. Record and scrutinize your campaigns
Now that you’ve integrated twitter homepage into different elements of your campaign, it’s important to find components that you can track to judge its effectiveness.
Track the following aspects in your campaign:
Reach: Constitutes the total number of followers. This number is your raw distribution power.
Rate of Response: Is the average number of replies per tweet. When you sent out a link or a question, how many people respond?
Branding and Exposure: How often are your company’s products or services referred. Use Twitter Search to track.
Influence: Is the overall effectiveness of your Twitter handle. Assess your followers and their influence.
Every tweet appears in your follower’s feeds.
You can tweet images and build a conversation around them and also old posts from your WordPress site.
You can follow potential clients and customers.
You can organize people into lists and conversations as well.
You can schedule your tweets (using the Buffer app) to go out at important times.Recommended Articles
This is a guide to Twitter Homepage. Here we discuss the introduction and how to use twitter homepage for your business? You can also look at the following articles to learn more –
Creating a consistent style, planning content, and knowing when to post is key. Follow more of these Instagram best practices and grow your account in 2023.
It seems like things never stop changing on Instagram. The network keeps adapting its features to compete in the increasingly crowded social media landscape. So, do the Instagram best practices that worked in 2023 still apply in 2023?
While the fundamentals of your Instagram marketing strategy should stay consistent, some of the tactics you need to achieve your goals are shifting. Keep reading for a list of best practices that will help you succeed on the platform in 2023 and beyond.
Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.25 Instagram best practices for 2023
Instagram marketing best practices1. Set clear goals
You’ve heard this from us before and you’ll hear it again. Every great social media marketing strategy begins with a solid set of clear, measurable goals.
Are you planning to use Instagram to build brand awareness? Drive product sales? Engage with your community? Maybe all of the above?
What you want to get out of Instagram will determine what you should put into it. Think about how the platform’s various surfaces – feed posts, Reels, Stories – can contribute to real business goals.2. Post at the right time
Hootsuite research shows that the best time to post photos on Instagram is 11 a.m. on Wednesdays. For Reels, it’s 9 a.m. and 12 p.m. Monday to Thursday. Keep in mind that the average Instagram business account posts 1.71 main feed posts per day.
That’s a good place for you to start. But to find the most effective time to post for your particular account, you’ll need to understand the Instagram habits of your particular audience.
Hootsuite Analytics provides a heatmap showing when your followers are most likely to be online. It also provides custom suggestions for the best time to post to your followers based on your chosen Instagram goals.
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This allows you to create quality content in dedicated blocks of time, which maximizes your creative resources. It also gives you the breathing room to edit and review your content thoroughly before it goes live.
Hootsuite helps you post consistently with no effort. It allows you to schedule your Instagram posts, Reels, and Stories alongside other social posts, so you can see the complete picture of your social posting schedule in one content calendar.
This also gives you a good overview and allows you to ensure you’ve planned the perfect mix of photos, videos, and carousel posts.4. Engage with your followers
Remember: Instagram is not a broadcasting service. It’s a social network. That means your followers expect two-way communication and a sense of community. If you want people to engage with your Instagram content, you’ve got to get engaged yourself.
Start free 30-day trial5. Tag your products
Nearly half of Instagram users shop the platform weekly.
Brands that tag their products in feed posts see 37% more sales on average. And brands that tag two or more posts per day see a 117% increase in transactions.
Source: Instagram6. Analyze and improve your results
We’ve already mentioned a few times that you’ll need to do some experimentation to learn what works best for your particular audience. That will continue to be an ongoing theme throughout this post.
To learn the results of your experiments, you need to use Instagram analytics. The native Instagram insights tool provides some good information to get you started. To take things up a notch and get a richly detailed picture of your results, it’s a good idea to incorporate professional analytics tools like Hootsuite.
The Instagram analytics within Hootsuite include downloadable and exportable charts and graphs that make it easy to understand what’s working and what’s not. You can also see how your Instagram efforts compare to those on other social media platforms.
One particularly useful tool in Hootsuite Analytics is the ability to compare the performance of Instagram Reels to TikToks. This can help you refine your short video strategy – not just within Instagram, but across platforms.
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Instagram Reels best practices7. Make (more) Reels
Not using Reels yet? It’s definitely time to start.
Instagram is leaning hard into video in general and Reels in particular. Reels already account for 20% of time spent on the platform. And Hootsuite research shows that Reels get up to 300% more engagement than regular Instagram videos. The Instagram algorithm loves Reels, too.
So, this is a simple but very important Instagram best practice. Just make (more) Reels.8. Show your human side 9. Make the most of the first 3 seconds
Capture attention right upfront with dynamic motion and teaser titles. (Just make sure you deliver on the promise of your title – watchbait is a big no-no.)
Show (and tell) people in the first three seconds what they’ll get out of your Reel and why they should keep watching. On that note…10. Add text to your Reels
Adding text to your Reels offers a number of benefits. First and foremost, it makes your content accessible to the deaf and hard-of-hearing community. It’s also important for the 20% of Reels views that happen with the sound turned off.
You can also add timed text to emphasize specific points in your video.11. Use trending audio
Incorporating trending audio into your Reels is a great way to boost your exposure. You can identify trending audio by the little arrow next to the name of the sound in any reel.
Tap on the audio to see how many reels have already been made with that sound. Your best chance for getting a boost is using trending audio that doesn’t yet have too many other competing Reels. Aim for 30K or fewer.
In this case, the track already has 285K Reels, so you might want to keep looking for one with less competition.
If you come across audio you love, you can save it for later by tapping the Save audio button. If you specifically want to use it for that trending boost, just be sure to check that it’s still trending when you’re ready to use it.12. Try a template
If you want to use multiple photos and/or video clips in your Reel, a template can be a great way to get started. Using a template automatically syncs your clips to the audio in the original Reel.
Instagram Stories best practices13. Use interactive stickers
Interactive features like the vote button, quiz button, and question button really let you get to know your audience. They also provide a great opportunity for getting your community involved and driving good engagement rates.
Try asking followers what kind of content they want to see from you. Or use the Question sticker to do a follower Q&A.14. Save your best Stories to highlights
Instagram Stories are a great way to experiment with new ideas and more casual content because they disappear after 24 hours.
But sometimes you want your Stories to stick around. For those occasions, there are Stories highlights.
Highlights live on your Instagram page above your grid. In addition to saving your best Stories, you can also use them to create space for extra information about your business or products.
For more ideas, check out our full blog post on how to use Instagram Stories.
Instagram post best practices15. Develop a consistent style
Your Instagram grid should have a visually consistent style, and viewers should be able to recognize one of your posts instantly when it appears in their feed.
One way to achieve this is to keep the colors you use in line with your brand style guide. Another is to use design tools with pre-built templates, like the Canva integration in Hootsuite Composer.16. Use the right hashtags
Social SEO may be reducing the importance of hashtags, but that doesn’t mean you can avoid them altogether.
In particular, using specific niche hashtags can help you connect with existing passionate communities on Instagram. And creating a brand hashtag can help you collect user-generated content and social proof.
Here’s everything you need to know about using hashtags on Instagram:17. Write catchy captions
Yes, it’s the quality of the image that will grab attention and stop the scroll. But you can’t ignore the power of captions on Instagram. Instagram captions help users connect with your brand and learn about what you stand for.
Writing great captions is also one of the best practices for Instagram posts because they help the Instagram algorithm understand what your post is about to help with Instagram SEO. Captions are one of the sources the algorithm checks for relevant keywords when someone searches for content on the platform.18. Use alt text
This is another quick thing you can do to make your content more accessible while also boosting your Instagram SEO ranking signals.
Alt text on Instagram works just like alt text on the web: it provides a text description of what’s in the image or photo.
Instagram uses artificial intelligence to create auto alt text for all posts, but you can customize the alt text yourself for better results.
Check out our detailed instructions for adding alt text to Instagram posts.19. Pin your best posts
The first three spots on your Instagram grid are prime real estate. Fortunately, you can now choose what appears there. You can pin up to three posts (or Reels) to the top row of your grid.
Try pinning your most popular posts, or your most timely. Have a promotion going on? Or a new product about to launch? Pinned posts keep users’ eyes on the prize.
You can also get creative with pinned posts, as Rocky Mountain Soap Company did to tease a new product launch:
Source: @rockymountainsoapco20. Experiment with ad placements
As with your organic strategy, you’ll need to do some testing to see which placements tend to work best for your audience and your goals. The important thing is not to get locked into one format and rely on it to serve your needs. Instagram is constantly changing, so it’s important to keep testing to see if the effectiveness of various formats ebbs and flows with time.21. Partner with creators 22. Unify your product catalog
Here’s how to get your product catalog set up:
The Shopify integration in Hootsuite makes this easy if you already have a Shopify store.
Instagram bio best practices23. Make it complete
You don’t have a ton of real estate in your Instagram bio – just 150 characters to tell users who you are and why they should stick around.
But you can bulk this up by completing all the fields available on your Instagram profile – like your profile picture, address, a link, and an account category. On that note…24. Choose the right account category
Using the correct category in your Instagram bio makes it easier for people to find you and understand what your brand is all about.
It’s also an important feature for enhanced tagging. If you collaborate with other brands or creators, enhanced tagging shows each account’s contribution to a post, including the account category.
Source: Instagram25. Get verified
To give more credibility to your account, think about getting that blue check and applying for Instagram verification. Instagram verification goes a long way in helping your business account look more professional while preventing impostors from stealing your thunder.
Find out how you can get verified.
For more Instagram bio tips (and even some templates), check out our full post on how to create the perfect Instagram bio. Or, get a quick overview in this video:
Save time managing your Instagram presence using Hootsuite. From a single dashboard, you can schedule and publish posts directly to Instagram (and other social networks), engage the audience and measure your performance. Try it free today.
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