Trending February 2024 # How To Use And Where To Find The Facebook Explore Feed. # Suggested March 2024 # Top 2 Popular

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If you haven’t been paying much attention to your Facebook app of late, you may have missed a new feature that was seemingly added under the cover of darkness. Facebook’s new Explore Feed is a completely different take on the news feed we’re all used to, it’s also pretty hard to find if you don’t know where to look.

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Everyone who uses Facebook is familiar with the current Newsfeed, which allows you to scroll through posts and shares from all your friends and Facebook pages you have liked. Unlike the standard news feed that you are used to, the new Facebook Explore Feed doesn’t contain any content from your friends or pages you have liked.

Instead, all the content shown on the Explore Feed is gathered from top posts all over the Facebook’s network, posts, articles, videos, memes, everything. There is a twist though, not everyone gets to see the exact same news feed, as Explore Feed content is tailored to your tastes. Similar tastes being content you’ve previously liked and content your friends have liked. This does get tiresome though, as it often traps users in a loop of the same old thing. For example, I liked a few PUBG videos and it took quite some time for Facebook to stop suggesting Player Unknown content. If you are an Instagram user, you will be even more familiar with the problem of similar content.

The original idea for the Facebook Explore Feed was to move all brand content from the main news feed into the Explore feed. (which would have been amazing!) However, in the test countries (Cambodia, Sri Lanka, Slovakia, Bolivia, Serbia, and Guatemala) Facebook found that there was a 60 to 80 percent drop in traffic to branded content. Which translates directly to a loss of revenue. As a result, the format was changed to what it is now.

Where Do You Find the Facebook Explore Feed?

If you are using Facebook on a mobile device either Android or iOS, you can access Explore Feed by doing the following. First tap the Hamburger icon, then scroll down until you see the red Explore Feed Icon, once you find it tap it and you’re done. Now just scroll through the content.

If you are using Facebook on your computer, go to Explore located on the left-hand side of Facebook and expand the option to See More. (The area you normally go to, to find On This Day)As soon as you have done this, you will see the Facebook Explore icon.

Once you are on the Explore Feed page, you will most likely be surprised at the contents. The first time I accessed mine it contained stuff from a super broad range of topics, from memes to Archaeological finds and of course cat videos. Personally, I don’t think the Explore Feed is going to take off in its current format, it’s basically just a renamed Trending page. What’s your opinion?

You're reading How To Use And Where To Find The Facebook Explore Feed.

How To Use Instagram Hashtag Feed Or Explosive Business Growth

Discussions on how to use hashtags to grow the business has been a long-tail mystery for very long.

Though there are multiple irrational mouths speaking over this context, is there really any answer exists to this mystery anywhere? If yes! What and where is that?

Having a bunch of inexact solutions and remedies for business growth, no one answers with concrete confidence for his technique.

How my business can get affected by hashtags only?

Hashtags are a crucial member of the Instagram family. And they carry the potential to grab a lot of audience to your business account.

Thus, avoiding hashtags by not including them in the business marketing strategy would be a major loss.

A single hashtag like #fashion has more than 710 million followers. Therefore, we can assume the potency of the audience waiting to watch the content related to fashion.

Basic hashtag tactics to grow the business 1. You can embed hashtags using social media aggregation tools

But What is embedding?

In general, ‘Embedding means to Integrate something’.

The process of attaching the content from another source to our source, through code, is embedding.

In the case, “if a hashtag feed from Instagram would be attached to a website through code, then it will be called Instagram hashtag feed embedding on a website”.

It is usually done to get the increase user engagement, by representing the user-generated content and grow the business by increasing sales.

Thus,

Once you are confident enough for an Instagram hashtag feed from all aspects, create a hashtag feed first of all.

Embed Instagram hashtag feed on your business website with a code.

This process of embedding can take your business sales to reach big numbers.

With Instagram embedding, you will not only grow your business but also turn your Instagram account popular.

These tools are actually built to grow business and sales.

Even the marketers, event organizers, and entrepreneurs keep their eyes on such tools to raise their rate of user engagement.

2. Use relevant hashtags only, not those which are just trending the most.

Using the relevant Instagram hashtags would get you a nearby audience. Having said that means the audience which is at least like to see your post or those who are anyhow related to.

As these are some of the most trending hashtags-

#fashion, #beautiful, #cute

Using them in a post related to ‘machinery’ would be merely justifying.

Note that, irrelevant use of hashtag could be harmful to your business growth as well as your Instagram account.

Also, keeping yourself updated with all the facts is crucial for business growth.

As sometimes, not doing something that we usually do, also becomes beneficial for our business growth. Like,

Related: – Twitter Launched its first Consumer Marketing Campaign in India Titled #WeTweet

3. Avoid using banned hashtags.

Using banned hashtags can convert your account into a downrated account, that is colloquially called a shadowbanned account.

Instagram usually bans those hashtags which gradually starts leaving its relevance with its tagged posts.

It is seen very often that the most trending hashtags get banned, and users don’t realize this.

Being shadowbanned, even if you use a single banned hashtag unknowingly, Instagram will prevent your post to reach on any other hashtag feed as well, ultimately going towards loss in business.

Also, Stop using the most usual hashtags like pretty, beautiful, love and similar ones.

The reason behind this is, once you use the most popular hashtag like #love, your post might get a few initial engagements immediately, but would not stay long on the top.

How to identify if the hashtag is banned or not?

Using Instagram, if you could scroll down 20 rows or more, and do not find a note of “the content is currently hidden”, that hashtag must be an active hashtag, otherwise a banned one.

Do these irrational tactics really work?

Yes, they work.

It is not so, that the tactics outside are not getting better results after implementation. They are finding sound results.

It is just that there are many!

Many, with a subtle change in their approaches.

And the debate is all about ‘what is actually better and what to prefer’?

Which one seems the best with proven results?

Embedding Instagram hashtags on a website is found to be the best technique, as far as the business is concerned.

Though the other techniques are doing well, they are good only for the growth of an Instagram account, but not the business so far.

Using hashtags whilst running a business in or through Instagram is very usual. And being just good in the usual thing would be insufficient with hundreds of competitors.

One must be extraordinary to meet the expectations.

Hashtags on Instagram can grow a business in an explosive manner, if used wisely, with keeping all the above-mentioned tactics in mind.

Anne Griffin

I’m Anne Griffin and I’m a digital marketer and technical writer. I’m passionate about exploring and writing about innovation, technology, and digital marketing trends.

20+ Animated Twitch Emotes (& Where To Find The Best Ones)

Looking for some fantastic-looking animated Twitch emotes templates to help get your viewers engaged during your live streams?

We’ve put together a great list of templates and animated emote design sources for you.

We’ve searched the web for the some amazing animated Twitch emotes and put them into a list to make it easy for you. 

Let’s get to the templates.

Canva Twitch emote templates

Although the tool technically doesn’t offer animated Twitch emote templates it is possible (and very easy) to create animated emotes with Canva.

The article that we linked to above shows you how to create static and animated emotes using Canva, either from scratch or using their pre-made templates.

Some of the templates on Canva are 100% free and some are available to Canva Pro users.

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Where to get the best animated Twitch emotes

Twitch emote templates on Placeit

You can also use other options to have your emotes and animated Twitch emotes created including using a Twitch emote maker, or hiring a designer to create some for you.

BTW – you can find some incredible emotes in this article: Free Twitch Emotes.

Here are some of the best options when it comes to getting static and animated Twitch emotes:

Wrapping things up..

There you have it, 20+ fantastic animated Twitch emotes and sets perfect for your Twitch streams. There’s also some great sites to find more Twitch emote designs if you didn’t find what you were looking for.

How To Use Tiktok Search To Find Content, Community, And Creators

TikTok has firmly cemented its place in our day-to-day as one of the fastest-growing social media networks.

It’s quickly become the go-to place for short-form video content and is ruffling enough feathers over at Meta to have Instagram rolling out changes to compete.

But there’s more to TikTok than cats riding on robot vacuums or trending dance moves.

Global brands have been quick to realize the power of the TikTok algorithm as a way to engage with audiences of all ages and leverage sales with influencer partnerships.

And with the average user spending over 90 minutes on the app daily, finding community through other creators has become an important part of TikTok’s appeal to its core audience.

How does this work for digital marketers, though?

Let’s take a look.

How TikTok Knows What You’re Looking For

Like any good search algorithm, TikTok gathers data about you to tailor your experience on the app.

Sounds and hashtags on videos, along with device and account settings like language, are also factored into the algorithm.

All of this data gets pulled together to generate a personalized “For You” page (FYP).

Generally, the videos you see here are a mix of people you follow and new-to-you creators that TikTok thinks you’ll like, based on what it knows about your past activity on the app.

Thematic content guides the algorithm, and the more content you see and interact with (including view time), the more related and adjacent content the app will show you.

Searching For Content

The search bar is the place to go if you’re looking to find content around a certain subject matter.

Here, you can be as specific as you like, whether hunting for a creator by their username or sticking to a broader topic, like a city name.

The most relevant results will show up first, along with some suggestions of other searches that you could make around that subject matter (similar to Google’s suggested search with the flair of “People also ask“).

Trader Joe’s recipes.

Trader Joe’s must-haves.

Trader Joe’s hashbrowns.

Trader Joe’s meals.

From there, you’ll make your selection and be taken to the “top” feed first – these are the most popular videos under that particular search.

To appear in this section, creators typically use the search phrase as a hashtag in their video captions to increase their chances of being found and text in the video while being thematically relevant.

Once they’ve gained popularity, TikTok will list them in the “top” results.

You can scroll across to “users” to find anyone with similar usernames to the query that you’ve searched, “sounds” that are related to that search, any “live” content, or related “hashtags” – all have a presence in the filtering tabs.

Under the “hashtags” section, the videos that started the tag will be displayed first, followed by the most popular videos under that hashtag.

Using the search option on TikTok is one of the best ways to find content creators and communities around the topics that interest you most.

The more specific you get in your search, the more targeted the content you’re shown will be.

What Does This Mean For Digital Marketers?

The search function is ideal for finding communities that center around your personal interests and/or brand affinity categories.

But it’s also a tool that savvy digital marketers can easily leverage to position their brands in front of both new and established audiences.

Trending Content

Thanks to the algorithm’s work, accounts with very few followers can gain traction more easily on TikTok than on more established platforms like Instagram or YouTube.

Jumping on trending songs or hashtags is an excellent way for brands to capitalize on already-popular content and increase social reach (just be wary of copyrighted music and be sure to follow FTC guidelines!).

Think of new ways that you can repurpose existing content that you have on other platforms and integrate them into your TikTok strategy.

Do your research to see what trending songs people use and how they use them in their videos.

Do you have something that could fit or be adapted into a new video using the same sound?

In fact, according to TikTok insight data, “40% of Millennial TikTok users on fashion journeys prefer brand content that is fun and entertaining. ”

If you’re willing to put some dollars behind your TikTok marketing, the search function is a useful way to help you find trending content that you can replicate for a paid campaign.

(Although trends often make for better organic content since they move so quickly on this platform)!

Note, this is not the time to try and repurpose your pre-roll or other highly produced ad spots. Even your social content from other channels will probably fall flat.

TikTok is a unique ecosystem and content type worth investing in on its own.

Influencer Partnerships

These tools are also good for finding influencers to work with on branded collaborations.

Thinking about the topic of your business is helpful here.

There may not be hundreds of influencers waiting to work with a dentist’s office, but if you offer teeth whitening or cosmetic procedures, beauty or wellness content creators are a good place to start.

Finding influencers to work with through the search tools is also a good way to find user-generated content (UGC) about your brand or topics related to what your brand offers.

UGC works well on almost every social platform, particularly on TikTok.

There is also a creator marketplace you can tap into if you’re just trying to get your program off the ground.

In Conclusion

There’s no question that TikTok is becoming widely used as a search engine for many people.

Though it has a reputation as a “young” app, TikTok is increasingly the go-to app for many demographics for finding creators, communities, new brands and products, and content they love.

It might seem like a shift away from the social marketing that we’re used to, and, in some ways, it is.

But there are opportunities for smart marketers to get their content in front of new people, and the sooner we start treating TikTok like a search engine, the further ahead your brand will be.

More resources:

Featured Image: Kaspars Grinvalds/Shutterstock

How To Use Facebook Messengers “My Day” The Snapchat Clone.

Back at the start of October Facebook launched its new “My Day” function to users in Poland, testing its new service on a smaller market, less dominated by Snapchat. Since then, however, it has slowly be released to more and more countries throughout Europe and the world in general.   

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Facebook’s “My Day” feature appears above your recent conversations when users open Messenger on their mobile device. It can actually be quite annoying, especially when swiping back in the direction of your most recent messages. If you swipe too hard or if you think you’re not at the top and swipe again with zest, it will automatically open “My Day”. Quite interesting also is the fact that Facebook hasn’t even tried to be discreet about stealing the concept from Snapchat. It looks almost exactly the same, just in Facebook’s traditional color tones.

Using Facebook Messengers “My Day” Function.

Firstly, you will need to make sure your app is up to date, if “My Day” has been released in your area the new function will automatically be enabled. (Unfortunately, you cannot opt out of the function once you have it. Installing an older version from an APK file is the only way to revert) Once you have opened the App, the best place to start is with who you will be showing your day to. In order to do this, you will have to go into Messenger options at the top left-hand corner of your screen, here scroll down to “My Day” and select either of the options.

After you have selected who is privileged and who is not, you can start messing around with all the Snapchat cloned features. Although there are no lenses, everything else works just like on Snapchat, you can add stickers, and share your current state of mind, using new pictures you take with the App or loading previous pictures you have taken in your camera roll.

Using the Interface of Messenger “My Day”

If you are currently using Snapchat or have in the past, everything about My Day is pretty straight forward. You can either swipe down from the top to open the function. (or more recently added use the BIG BLUE RING in the bottom middle of your screen) Then take a new picture with the camera, load a picture from somewhere else on your phone using the left -hand icon or using the Icon on the right, that looks like an animal paw, you can open up a place to write with text.

At the top, starting from left to right, you have the option to close My Day, an option to swap from the front camera to the back camera, stickers, text options and lastly something to draw in pretty colours with.

Once you have crafted the ultimate image to send, all you need to do is choose if you are posting to your day, which everyone you selected can view. Alternatively, you can un-select this and send it directly to anyone you like from your list by ticking the boxes next to their names.  

Overall, Messenger “My Day” feels like a beta version for the rest of the Snapchat features to slowly roll on in. It’s also rumored “My Day”  is Facebook’s way of creeping into emerging markets Snapchat doesn’t quite yet have a major foothold.

How To Use Facebook Reactions To Create Brand Affinity

Just over a year ago, Facebook released Reactions. Five new emojis joined the venerable Like button – Love, Haha, Wow, Sad, and Angry – with the aim of giving users a little more freedom to express their emotional responses to posts.

These cutesy characters gave material manifestation to an important truth about Facebook: the social network is powered by emotions. So this was a fitting upgrade.

The new Reactions were used more than 300 billion times in their first year. In fact, the humble Like has now taken a back seat to the other Reactions. According to Facebook, Reactions are a “stronger signal” of engagement with a post.

Facebook uses these signals from Reactions to shape our News Feeds. We can infer from this that more Reactions means greater visibility.

You have a new tool at your disposal to increase your reach and, more importantly, the level of affinity your customers feel toward your brand. You also have a year’s worth of data, which means you can shape your social media strategies from a position of strength.

Here’s a summary of what we’ve learned so far, as well as some practical tips to help you get the most out of Reactions and increase brand affinity.

For Every Action, A Reaction

If our strategy is simply to improve our reach by using Reactions, then we’ve already put the cart before the horse.

The clue is in the name; Reactions require stimuli. We need to begin with an analysis of what type of content will evoke the response we’re looking for.

Fortunately, a lot of great research has already been done on this topic.

A fascinating study (Measuring Emotional Contagion in Social Media), published in late 2024 by a team of French and Italian researchers, found that Twitter users engaged with content in very different ways, depending on their emotional state.

Users were segmented into two groups: low and high susceptibility to emotional contagion, meaning they were typically either unlikely or likely to demonstrate an overt reaction to content in their feed.

The results are clear: “the low- and high-susceptibility groups are, respectively, 1.6 times and 3.96 times more likely to adopt positive emotions, with respect to negative ones.” On Twitter, people are much more likely to share, and be affected by, positive content.

Now let’s apply this theory to Facebook Reactions.

Facebook substantiated these findings (albeit indirectly) by revealing that over half of those 300 billion Reactions were engagements using the Love emoji. This makes a lot of sense, intuitively.

People use social media to keep up to date with friends, to discover content, and increasingly to make purchases. It stands to reason that, within such a context, we’re more likely to share content we love than content that angers or saddens us.

So how do we create posts people will love?

You Can’t Hurry Love

If your goal is to create content – and a brand – people love, it’s going to take time.

Your creative must be poignant enough to make your audience stop and care.

This applies equally to publishers and retailers. In the case of the latter, the onus is on ensuring that the initial emotive engagement marries up to a smooth transaction journey.

The importance of posting at the right time can’t be understated either. People go to Facebook when something newsworthy is happening. At these times, hasty content production is essential for attracting a reaction.

Content that provokes an Angry or Sad reaction (news of a terror attack, for example) will require contextualization on Facebook’s part, too.

A reductive reading of the above may lead us to think that we should only post content that we know people will love, as this will give us a boost in News Feed coverage. However, if this is just a disingenuous attempt to trick Facebook into giving us more air time, it will be doomed to failure.

It is worth pausing to reflect on this for a moment. Comments are still a vital factor in Facebook’s News Feed algorithm. In fact, they are still suspected to outweigh Reactions, as it takes more active engagement from a user to respond than to react.

8 Tips To Increase Brand Affinity

This topic lends itself to a lot of theorizing. We still haven’t cracked emotion measurement, and we’re still some distance from doing so. That provides fertile ground for research and conjecture.

However, there are some practical tips we can all take on board today to help us attract an emotional response that will increase brand affinity:

To boost engagement rates, consider using polls on Facebook, with Reactions representing a vote for one of the options. Spotify Australia used this mechanism to great effect recently.

Use reactive content to tap into trending topics. This will get your content in front of people at a time when they are most likely to have an emotional response.

Plan ahead. Create content to capitalize on times when you’re likely to attract higher Reaction rates. The highest engagement rates seen so far were on Christmas Day 2024, so there is a lot of value in preparing for big events or holidays.

Controversial posts can attract significant engagement (both positive and negative). Just use this tactic with caution.

People are much more likely to engage with positive posts, but it has to be content that either evokes a strong emotion within us or will make us look good by sharing it. Otherwise, it will be ignored.

Consider Reactions a part of your strategy, as a naturally occurring byproduct of a strong content strategy. Asking for Reactions from an audience will quickly wear thin.

Reactions provide invaluable, instantaneous feedback. Gather this data, analyze it, and learn from it.

Looking Ahead

Nothing much has really changed for marketers. Our job is to engage an audience. That means forging emotional connections.

What we have now, thanks to Facebook Reactions, is a stronger indication of what works and what doesn’t, for which we should be grateful.

As an extension of this, brands that routinely attract a positive reaction may see a reduction in their CPM, as Reactions are indicative of popular, high-quality posts that resonate with Facebook’s users.

This still feels like a stop-gap measure, however. Facebook could roll out more sophisticated emotion-based targeting in the future. For now, what we know for sure is that attracting Reactions will improve our reach in Facebook’s News Feed.

Achieving this requires a thoughtful, comprehensive content strategy, something that piques the audience’s interest and stands out from the crowd — hopefully for positive reasons.

Get those actions right, and the Reactions will follow.

Image Credits

Featured image and in-article image from Chelsea Herbert

Screenshots taken by Clark Boyd, April 2023

Bar chart via Measuring Emotional Contagion in Social Media

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