Trending March 2024 # How To Search Facebook For People, Posts, Businesses, And More # Suggested April 2024 # Top 6 Popular

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How to Perform a Facebook Search on PC

How to Perform a Facebook Search on Android and iPhone

Open the Facebook mobile app.

Tap on the search button at the top, type your query and hit the Search icon.

    You will be greeted by relevant search results. Filter the results by Posts, People, Groups, Photos, etc., using the tabs at the top. Swipe left to view all of the available filters.

      Inside each filter, tap on the Options icon at the top-right corner to apply more filters based on each category.

      How to Search for Old Facebook Posts Using Filters

      You can use Facebook search to find your own previous posts, your friends’ posts, or posts of non-friends without scrolling.

      How to Search within Your Profile, Someone Else’s Profile, a Page, or Group

      Besides the above method, you can search for a post directly from your own profile, someone else’s profile, or within a group or page. This feature is available on both mobile and PC.

      How to Search for People on Facebook

      Different people will have the same name on Facebook, and it becomes difficult to find the person you are looking for. To make things easy, Facebook lets you find people based on their city, education, and work.

      How to Search for Photos and Videos on Facebook How to Search for Items within Facebook Marketplace

      Facebook Marketplace is a great place to buy things, especially when you know how to search correctly.

      How to Find Facebook Pages, Groups, and Places

      Similarly, if you are looking for a specific page, group, or place, you can narrow the search results using various available filters as shown below:

      Pages can be found by their location, verified badge, and category.

      Groups can be found by their city and type of group.

      Places filters are based on functionality, such as delivery, takeaway, location, price, status, visited by friends, etc.

      You can search for events based on their type, such as online or paid events, location, event date, family friendly, categories, and popularity with friends.

      How to Find Jobs on Facebook

      Sadly, Meta, who owns Facebook, has removed the native feature of finding job listings on Facebook. Only users based in the U.S. and Canada can create new job postings.

      How to Search Facebook for Events

      Events are quite popular on Facebook. You can easily find events in two ways.

      Method 1: Find Events Near Me

      In Facebook’s search, type “events near me.”

      The Events card will show up. Tap on it to view upcoming events.

        Use the filters and categories on the left and at the top to find the desired event.

        Method 2: Find an Event Using Its Name How to Manage and Clear Facebook Search History

        Facebook offers an easy way to clear the entire search history or even individual search queries.

        Clear Facebook Search History on PC Clear Facebook Search History on Android and iPhone

        On the mobile app, tap on the Search icon on Facebook’s home page.

        When the search screen appears, tap on the “X” icon to delete a recent search or press “See All” to view all of the search history records.

          Tap on “Clear All” to clear the entire history or remove individual items by using the “X” icon.

          Frequently Asked Questions

          Other ways to search Facebook include dedicated search engines for social media sites and social searcher.

          Can someone tell if you look at their Facebook profile or search for them?

          Luckily, no. Facebook will not inform the other person even if you search for them or look at their profile a thousand times. However, be cautious not to like a post accidentally on their profile.

          If you don’t want others to find your profile in their Facebook search, you can either lock it or make Facebook private. You can even deactivate your account if you want to stop using Facebook temporarily.

          Mehvish Mushtaq

          Mehvish is a tech lover from Kashmir. With a degree in computer engineering, she’s always been happy to help anyone who finds technology challenging. She’s been writing about technology for over six years, and her favorite topics include how-to guides, explainers, tips and tricks for Android, iOS/iPadOS, Windows, social media, and web apps.

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          You're reading How To Search Facebook For People, Posts, Businesses, And More

          How To Bulk Delete All Your Facebook Posts

          If you’ve had Facebook for a while, then you’ve probably built up a large archive of posts. What was considered “cool” to post in the past may now seem inappropriate. It isn’t just our friends and family that may look through these older posts. Employers actively look at social media profiles before they hire.

          While you should certainly boost your Facebook privacy settings to prevent this, you may want to consider a more drastic approach. One way to protect yourself is to bulk delete all Facebook posts on your profile, removing them from view permanently. If you want to delete all of your Facebook posts, here’s what you’ll need to do.

          Table of Contents

          How to Bulk Delete All Facebook Posts on PC or Mac

          One of the easiest ways to go through and delete all of the Facebook posts on your profile is to use the website interface on a PC or Mac. The Facebook website allows you to review and clear out your older Facebook posts, where you can either archive your posts to hide them from view or delete them entirely.

          If you’re worried about deleting your posts, don’t worry—Facebook uses a recycle bin system to give you an opportunity to change your mind. Posts placed in the Facebook recycle bin can be restored within 30 days. If you want to speed up their removal, however, you can delete Facebook posts immediately.

          In the Activity log menu, select the Manage activity option on the left.

          In the Manage Activity menu, make sure that the Your posts option is selected on the left. You can review each post manually and select the checkbox next to each post to select it for removal or, alternatively, select the All box to select all of your profile posts. 

          Once you’ve reviewed and selected the posts, you can choose to archive the posts or delete them. Archiving them will hide the posts so that only you can view them in the future, but they’ll remain on Facebook. Select Archive to do this, or press Recycle bin to prepare the posts for removal.

          If you archive the posts, select Archive in the left-hand menu to review them later. If you selected Delete, however, select Recycle bin from the menu list to remove them permanently. Select the posts you wish to delete, or select All to select them all, then select Delete to remove them permanently. 

          Once removed, Facebook posts can’t be retrieved—they’re gone forever. If you move posts to the Facebook recycle bin, but don’t delete them manually afterwards, you’ll still have 30 days to restore them or move them to your archive before Facebook deletes them automatically.

          How to Delete All Facebook Posts Using Your Mobile Device

          On your profile page, select the three-dots menu icon underneath your name. 

          In the Profile settings menu, select the Activity log option.

          Under the Your posts section of the Activity log menu, select the Manage Your Posts button.

          Like the Facebook website, you can select individual posts to delete or archive by selecting the checkbox next to each post. If you’d rather delete all of the posts, however, tap to select the All checkbox. Select either Archive or Recycle bin at the bottom to archive or prepare the posts for deletion.

          If you choose to delete the posts, you’ll need to confirm that you want to move them to the recycle bin, where they’ll remain for 30 days before being deleted. Select the Move to Recycle Bin option to confirm your choice.

          Return to the Activity log menu to review your choices. If you want to review posts you’ve archived, tap the Archive option. Otherwise, tap Recycle bin to review posts that you’ve moved for deletion.

          In the Recycle bin menu, you can review posts that you’ve scheduled for deletion. To delete them immediately, however, select the individual posts or select the All checkbox to select them all. Select Restore to restore them, Archive to move them to your archive, or Delete to delete them permanently.

          If you choose to delete your Facebook posts from the Facebook recycle bin, they can’t be retrieved and they’re lost forever. The same applies to any posts that remain in the recycle bin for 30 days or longer, as these posts will be removed at that point.

          If you want to keep any of the posts, use the Archive function instead. This restores the posts, but hides them from view. Only you can review posts that you’ve archived, ensuring that any embarrassing posts you’ve made in the past are hidden from friends, family, and potential employers.

          Better Privacy on Facebook

          If you’ve deleted all of your Facebook posts, you’ve taken one step closer to removing the influence of the controversial social media network from your life. You can also consider downloading and deleting your data from Facebook to ensure you have a full archive of the information the company has collected in the past.

          Facebook Lets Businesses Show Temporary Service Changes On Their Facebook Pages

          Businesses making temporary changes to their usual services can now prominently display those changes on their Facebook page.

          If a customer visits the Facebook page of their favorite restaurant, for example, they can quickly see if it’s still offering delivery and/or pickup service.

          If a business is simply closed for the time being, with no services being offered, that can be indicated as well.

          This capability is being added in response businesses being forced to close due to the COVID-19 outbreak.

          In an announcement, the company states:

          “To help businesses respond to the COVID-19 outbreak, we’re enabling businesses to announce temporary service changes on their Facebook Page and in searches on Facebook.

          Businesses that have changed how they operate, like fitness studios offering virtual classes or restaurants offering delivery instead of dine-in service, can easily indicate those changes to customers.”

          Here’s how to add temporary service changes to your Facebook page.

          Updating Temporary Service Changes

          From there, either indicate that the business is temporarily closed or choose from a selection of other options.

          If applicable, businesses can indicate they’re “Open with Service Changes” such as:

          Online Services

          Delivery

          Pickup

          Other Changes

          The “other changes” option should be used to indicate things such as special hours for the elderly, access to gift card purchases, or anything else that has changed in response to COVID-19.

          How Temporary Service Changes Appear on a Facebook Page

          Information about temporary service changes will appear on a business’s Facebook page, in the Facebook page preview, and in Facebook search results.

          This information will also be used to curate a list of local resources on Facebook.

          For example, in the Events section, you can find a featured list of businesses offering delivery, businesses offering online (virtual) services, and so on.

          Other New Features for Businesses on Facebook

          Gift Card Discovery

          Facebook has been updating its platform on a near-daily basis in response to the rapidly changing nature of the COVID-19 outbreak.

          As a way to support local businesses during this time, communities are encouraging customers to purchase gift cards that can be used when the business eventually reopens.

          Now, Facebook is shining a spotlight on gift cards with improved discovery features.

          Customers can discover the gift cards right on Facebook and purchase them immediately.

          First, businesses have to set up gift card purchasing with either Square or Kabbage and follow the provided instructions.

          Once set up, businesses can share links to their digital gift card purchase page in posts, stories, or anywhere else they choose.

          Facebook will also highlight gift cards in other areas of its platform, so customers can discover them even if they’re not following the business.

          Businesses can sign up for this new program here.

          Fundraisers

          Previously reserved for non-profit organizations and charities, local businesses can now create fundraisers on Facebook.

          As Facebook phrases it, this is as a way for customers to support struggling businesses and help them cover sudden expenses.

          A business fundraiser can be set up just like setting up any other kind of fundraiser on Facebook.

          During the setup process, indicate that you want to “Raise Money for a Personal Cause.”

          Then select “Business” as the category of fundraiser.

          Source: Facebook for Business

          Unlock More Facebook Audience Interest Suggestions

          Did you know that Facebook Ads Manager only shows you 10% of potential audience suggestions based on your interest keyword searches?

          An overview of what we’ll cover:

          Let’s dive in!

          View Limited Interests on the Ad Set Level

          In Facebook Ads Manager, you can search for audiences that you want to target based on their interests. At the ad set level, you would do this under Detailed Targeting.

          You can type in any keyword that you think may relate to the interests of your targeted audience.

          For example, we can search for fitness and get some recommendations auto-filled for me—but the list is still pretty short. There are only 25 suggestions, which is really not a lot.

          Obviously, there are way more Facebook interests that we’d like to target, but they don’t show up in the native user interface that Facebook offers when you’re creating your ad.

          Clearly, Facebook knows that these exist and has them in its platform, but it doesn’t show them to you because of the limited interface. However, you can still access these “hidden interests” by using the Facebook API.

          I’m going to show you exactly how you can access all the different interests related to your keyword that are hidden in the Facebook platform using its API.

          Build a FB Interest Query App with the FB API

          It’s possible that you’re not going to see any apps, which is completely normal if you’ve never been here before.

          You have a few options for selecting your app type. Because we’re using Ads Manager, the Business app type makes sense here for me.

          And with that, you’ve just created an app on Facebook!

          Find More Interests with the FB Graph API Explorer

          Next, we’ll use our app in the Facebook Graph API Explorer to find interests—way more than we could get through the Ad Set level in Facebook Ads Manager.

          To do this, go to Tools → Graph API Explorer in the Facebook App Dashboard.

          The Graph API Explorer can exchange information (both send and receive) with the Facebook platform.

          You can learn more details about how it works on the Facebook Developers Graph API guide, but the important thing to know is that this interface is your portal to all of the interests data that you could want.

          After a quick security check, you should get back a long code called an Access Token. This code is how we’ll access data through our app.

          In the Facebook Graph API Explorer, you can make any of three different requests: Get, Post, or Delete.

          We’ll only be making a Get request because we’re retrieving data from the Facebook API (and not giving it anything).

          If you have access to a Business Manager account, Ads account, or a Facebook page, you can retrieve this data using the API.

          For this example, let’s retrieve all interests that could be tied to the keyword “fitness.” In the query field, copy and paste the following code:

          search?type=adinterest&q=fitness&limit=1000000&locale=en_US

          With this code, we’re telling the API that the interest is “fitness,” and we’re giving it an absurdly high return limit just to make sure that we get every available result. 

          Then on the right, we’ll see all the different interests that could be tied with the keyword “fitness.” Tons more than the 25 results in the Ads Manager interface!

          Pull Interest Data from the FB API

          The next step is to extract all this data from the Facebook Graph API Explorer so that it can be viewed independently in your browser just as JavaScript.

          To do this, you’ll need two things. 

          The first is the exact subdomain that Facebook provides to developers to pull information from the API, and the second is a new version of your app Access Token that you can use for an extended period of time. 

          So in this example, we’d start with the following (excluding the token, which we’ll grab in a moment):

          But wait! Before you hit Enter, remember that you still need to add your token. It’s something that you always need to include when you’re making a Get request.

          We shouldn’t add the token we used earlier because it’s a short token. This means that it will expire soon, which would restrict our use of the tool in the future.

          In your browser, paste the extended access token at the end of the URL you copied earlier and hit Enter. This should pull up all the information you saw in the Graph API Explorer, but now you can get it as JavaScript in this tab. 

          Now, here’s where the magic happens—what you need to do is copy this exact Google Sheet here. 

          Why this Sheet instead of just writing up your own? Because we’ve added an extra Google Apps Script function to this sheet that lets you import JSON data.

          In other words, this Sheet will grab and organize all the Facebook interests data that you pulled into your browser from the Graph API Explorer.

          The script has a bunch of instructions and helpful info, but you’ll find that special function we added in lines 67 and 68. This is the code that will let you import JSON data directly into this Google Sheet.

          Since our Facebook interests data is just JavaScript on a web page, it’s easy to import as a JSON file.

          On your own copy of the Google Sheet, navigate to the sheet called Creds. In cell A1, you’ll find an equals sign followed by the search query URL with one key difference—we’ve added a variable in the middle that references a cell on Sheet1. You’ll see why this is important in a moment.

          For now, just copy and paste your extended access token after &access_token= and before the final quotation mark.

          For example, let’s try the keyword food. (Note that you may need to give the sheet a few seconds, especially if there is a lot of data!)

          Now we’re accessing the Facebook API with a different keyword.

          Let’s see the suggestions for the keyword sport.

          Here are the results again.

          You can replicate this process with any keyword or even strings of multiple keywords separated by a space.

          To use this tool to its fullest potential, it helps to have a brief understanding of how it works.

          The Creds sheet has a dynamic function (thanks to the equals sign) that returns data from the URL inside the quotes.

          What we’ve added in the URL is something that is a little bit special.

          In the middle of the function, we’ve replaced the keyword to query with the variable Sheet1!D2. This variable pulls whatever text is in cell D2 on Sheet1 and uses it as the keyword to query the Facebook API.

          Whenever you change the value or keyword in cell D2 of Sheet1, it automatically updates the URL function on the Creds sheet to include that new keyword.

          The new URL, which appears in Creds cell A1, comes with a new batch of data. This data is populated on Sheet1 by the function in Sheet1 cell B2, which is =Creds!A1.

          Remember the Google Apps Script we mentioned earlier? That script added a new function to our sheet called =ImportJSON. This function imports the JSON data from any URL called by the function.

          Sheet1 cell B4 uses that function to call the URL with all our Facebook interests data for the selected keyword.

          That’s how we’re able to grab tons of raw data from the Facebook API and import it into Google Sheets, where the data is easier to read and analyze. 

          💡 Top Tip: You can do even more analysis with the interests data in this Sheet! Check out our guide on Data Analysis with Google Sheets to learn some of Google Sheets’ built-in functionalities.

          FAQ How can I access hidden interests using the Facebook API?

          To access hidden interests, you need to create a Facebook app through the Facebook Developer platform. Once you have an app, you can use the Facebook Graph API Explorer to retrieve a comprehensive list of interests related to a keyword.

          How do I extract interest data from the Facebook Graph API Explorer?

          You need to use the Facebook Graph API Explorer to generate an Access Token for your app. Then, you can make a Get request using the API and retrieve the interest data. To extract the data, you’ll need to follow the instructions mentioned in the blog post.

          Why are there only limited suggestions visible in Facebook Ads Manager?

          Facebook Ads Manager only shows a small percentage (around 10%) of potential audience interest suggestions based on your keyword searches. It’s a limited interface that doesn’t display all the available interests.

          Summary

          Find interest groups that no one else has seen and build audiences that are even more targeted! Tools that bring you extra data give you a competitive edge as a digital marketer.

          How To Use Curl For Command Line Data Transfer And More

          If you’ve been following terminal-focused installation instructions for Linux applications for a while, you’ve probably come across the curl command at some point or another. cURL is a command-line tool for transferring data with URLs. One of the simplest uses is to download a file via the command line. This is deceptive, however, as cURL is an incredibly powerful tool that can do much more.

          What Is cURL?

          Originally written by Daniel Sternberg in 1996 to grab financial data from web servers and broadcast it to IRC channels, cURL has evolved to become a powerful tool for getting data without having to use a browser. If you’re always using the terminal, this will be one of the more important tools in your arsenal.

          In most Linux distributions, cURL is preinstalled in the system, and you can use it straight away. Even if it is not installed, it is also found in most repositories, so you can easily install it using the Software Center.

          For Windows, it does not have a “curl-like” command, and macOS has cURL preinstalled but doesn’t offer quite as many flags as the Linux version.

          Installation

          Before we proceed any further, we have to make sure that cURL is already installed on our system.

          Linux

          In Debian/Ubuntu-based distros, use the following command to install cURL:

          sudo

          apt

          install

          curl

          In Arch-based distros:

          sudo

          pacman

          -S

          curl

          In Fedora/CentOS/RHEL:

          sudo

          dnf

          install

          curl macOS

          For macOS, it is already preinstalled, so you don’t need to do anything.

          Windows

          For Windows 7/10/11, head over to the cURL download page and choose from either the 64-bit or 32-bit packages, according to the architecture you’re running. If you don’t know your architecture, 64-bit is a safe bet, as the vast majority of hardware made after 2006 is on it.

          Create a folder either directly on the system drive or in “C:Program Files” and call it “cURL.”

          Go back to the zip file you downloaded, open it, and find “curl.exe” inside the “bin” folder. Copy that to the cURL folder you created. The EXE you copied is completely self-contained and capable of running every permutation you can run on Linux.

          To make this command actually useful, we have to add it to the PATH variable in Windows so that it can run from the command prompt anywhere.

          Every flag in cURL that’s usable in Linux should work in the Windows version.

          Word to the wise: remember that the command prompt should never be confused with Windows Terminal. Windows Terminal comes with its own version of cURL included in the PowerShell that serves similar functionality but works entirely differently.

          Using cURL

          To get started, simply type curl chúng tôi in your terminal and press Enter.

          If you are not getting any output, it is because this site’s server is not configured to respond to random connection requests to its non-www domain. If you polled a server that doesn’t exist or isn’t online, you’d get an error message saying that cURL could not resolve the host.

          If all goes well, you should be staring at a gigantic wall of data. To make that data a bit more usable, we can tell cURL to put it into an HTML file:

          Similarly, you can use the -o flag to achieve the same result:

          When downloading large files, depending on your Internet speed, interruptions can be immensely irritating. Thankfully, cURL has a resume function. Passing the -C flag will take care of this issue in a jiffy.

          To show a real-world example, I interrupted a download of Debian’s testing release ISO on purpose by pressing Ctrl and C in the middle of grabbing it.

          For our next command, are attching the -C flag. For example,

          Downloading More than One File

          Because cURL doesn’t have the most intuitive way to download multiple files, there are two methods, each one with its own compromise.

          If the files you’re downloading are enumerated (e.g., file1, file2, and so on), you can use brackets to get the full range of files and “#” within the output you specify with the -o flag. To make this a bit less confusing, here’s an example:

          Download files that require authentication (for example, when grabbing from a private FTP server) with the -u flag. Every authentication request must be done with the username first and the password second, with a colon separating the two. Here’s an example to make things simple:

          Splitting and Merging Files

          If for any reason you wish to download a large file and split it into chunks, you can do so with cURL’s --range flag. With --range, you must specify the byte you want to start at up to the one you want to finish at. If you do not specify an end to the range, it will just download the rest of the file.

          In the command below, cURL will download the first 100 MB of Arch Linux’s installation image:

          To reunite these files, you’ll have to use the cat command if you’re on Linux or macOS like so:

          copy

          /

          b arch.part

          *

          chúng tôi Useful Features

          There are plenty of flags and uses for cURL:

          cURL vs. Wget

          Both released in the same year (1996), cURL and Wget are pretty much sister programs to the casual observer. Dive a little deeper, though, and you can see these two sisters have different purposes.

          Wget

          It’s fully built from the ground up to grab data from the Internet.

          Doesn’t need the -L or -o flags like cURL; just type wget [url] and go!

          Can download recursively to grab everything in a directory with the -r flag.

          Has all the functions a user needs for daily use and caters to everyday sysadmin tasks.

          (In Linux) Doesn’t need many dependencies; all of them should be available out of the box.

          cURL

          Expansive repertoire of flags and useful functions for remote retrieval.

          Supports local networking (LDAP) and network printers (Samba).

          Works well with gzip compression libraries.

          Depends on libcurl, which allows developers to write software or bash scripts that include cURL’s functionality.

          In short, Wget is the “everyman’s toolbox” for grabbing stuff from the Internet, while cURL expands on this with more granulated control for power users and system administrators.

          Frequently Asked Questions 1. I got a certificate error in Linux. How do I fix it?

          If you got an error that says something like “peer’s certificate issuer has been marked as not trusted,” the easiest way to fix this is by reinstalling the common certificates package in your distro.

          For Debian/Ubuntu-based systems:

          sudo

          apt

          reinstall ca-certificates

          For Fedora/CentOS/RHEL:

          dnf

          reinstall ca-certificates

          For Arch-based systems:

          pacman

          -S

          ca-certificates

          Note that in Arch you may want to clear your package cache using pacman -Scc before reinstalling the certificates package.

          If you still get this error, there may be something wrong on the server’s end.

          2. Is it safe to run cURL and bash commands together?

          It may look a bit scary, but if the people behind the application are trustworthy, it’s very unlikely you’ll break something. Malicious actors are everywhere and can infiltrate repositories like Arch’s AUR, so installing using curl in combination with root access commands isn’t generally more unsafe than doing so through your package manager.

          3. Can I use cURL with Tor?

          Yes! Start Tor Browser (or a standalone tor service) and use the --proxy flag. Tor gives you a local proxy you can use to mask your IP in other applications. Here’s an example of cURL used with Tor:

          Wrapping Up

          cURL has proven resilient amid the changing fabric of the Linux world, keeping its position as an important tool in the terminal user’s arsenal.

          If you are new to the command line, check out some of the most useful Linux commands. If you simply want to search the Web instead of downloading data from the Internet, you can browse on the terminal too.

          Miguel Leiva-Gomez

          Miguel has been a business growth and technology expert for more than a decade and has written software for even longer. From his little castle in Romania, he presents cold and analytical perspectives to things that affect the tech world.

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          How Small Businesses Can Use Marketing Data For Growth

          Over the last few years, there has been an unprecedented explosion of data. As a result of this, data analytics has become a growing field and many businesses are choosing to heavily invest in professionals of this industry to take their organizations to the next level.

          However, despite this growing interest in data, there is still a large disconnect between the sheer volume of data being created and the number of organizations making use of this data.

          Certain aspects of marketing data can provide valuable information to companies, such as campaign tracking or general web traffic, yet few small businesses make use of this information.

          Here, we’ll talk about how you can use marketing data to improve your marketing strategies and grow your business.

          Identify the Right Marketing Data

          One big reason that marketing data is not used effectively by many small businesses is due to a lack of understanding regarding the importance of that data. Data analytics isn’t a new field, yet many small business owners fail to see how they can access and use their marketing data.

          Related: Use data to create a content map that converts more customers.

          Some organizations today focus on older forms of data to pull consumer analytics from, but this data isn’t as representative as more modern data sources. Despite the fact that many businesses make use of the wrong data, the importance of targeting the right data is not commonly known.

          So, how can you find the right data to target? It’s essential to place an emphasis on the collection of data that deals with consumer traffic, conversion rates, and marketing growth.

          Image Source

          And, the type of data that you need to collect may vary by marketing type. For instance, the marketing data you collect from PPC campaigns could vary from your SEO metrics.

          Related: Find out the 29 marketing metrics you need to know to track every strategy.

          You can also look at the sources of data you can collect, including first-party data, which can help you boost your chances for marketing success.

          Focus on Marketing Data that Taps Into the Consumer Mindset

          Regardless of if you choose to invest in your own data analytics or outsource the job, understanding the consumer mindset is everything. Another reason small businesses overlook key data is that they retain the mindset of a seller. Put yourself in the shoes of a potential consumer and you’ll be able to identify more data points to target.

          Almost every customer has the option to leave a review after purchase, and reviews can provide valuable marketing data for your small business. But, you can also take it a step further and reach out to consumers for case studies, which can not only give you coveted marketing data to drive growth but can create validation for your business.

          Data shows that case studies are an extremely important part of the consideration stage in the buyer’s journey that can make or break a purchase decision.

          Image Source

          Adding this simple validation to your website can help convince potential customers that you are a reliable organization, while also helping you to build a connection with previous customers and have them potentially make another purchase, which is a big way that marketing data can help propel your business toward growth.

          Related: Own or run a finance business? Get data-backed finance marketing strategies built around consumer behavior.

          Determine the Best Way to Collect Marketing Data

          After determining and outlining the most important types of data for your organization, collecting said data is the next course of action. For small or even mid-sized businesses, this can seem like a tall order. Creating a new division within your organization dedicated to data collection and analytics can be expensive and time-consuming, which is why relying on third-party data analytics teams is typically a smarter move — especially for small businesses.

          After all, your entire organization doesn’t need to become an expert in data analytics if you choose to partner with experts in the field. Many marketing partners offer prominent features such as digital presence building and outreach marketing services from which they can collect and synthesize important marketing data in the form of reporting dashboards — or they can even tie the information into your CRM.

          Utilize Data to Create Personalized Campaigns

          Based on the data collected either by yourself or by your marketing agency, you can then personalize your outreach to customers. By personalizing your campaigns based on marketing data you can optimize each message sent to a customer and increase the odds of getting engagement.

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          Remember that personalization is one of the most important aspects of modern marketing and helps to build trust. And, personalization is only possible with accurate and complete marketing data.

          Get Started Analyzing Your Marketing Data

          As technology continues to develop, the data floating around the internet will inevitably increase. Taking the time to learn how to sift through that data and partnering with effective professionals can help accelerate your business growth faster than ever before.

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