Trending December 2023 # How To Identify A Possible Negative Seo Campaign # Suggested January 2024 # Top 12 Popular

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The first step in fighting a negative SEO campaign is just knowing that you’ve been hit with one.

Once you’ve identified that you’re the victim of a negative campaign, you can take steps to remedy the situation; it doesn’t have to be a death sentence for your business.

That being said, identifying a negative campaign may be harder than it seems.

This article will help you diagnose whether  your website has been affected by negative SEO so that you can spend more time on the bigger picture: fixing the problem.

What Is Negative SEO?

Negative SEO is defined as any action taken with the intent to negatively impact the search engine rankings of a specific URL.

Google claims that they have safeguards in place to identify and stop negative SEO campaigns, and thus they don’t really take responsibility for any negative tactics that might get around their safety net.

Instead, they encourage negative SEO victims to contact the webmaster of the site in question in order to resolve the issue.

Here is Google’s official statement on negative SEO.

Unfortunately, if someone really is trying to harm your site, chances are they’re not going to own up to it, or least of all change their practice, just because you contact them.

It’s worth a shot, but there are more effective steps to take.

How to Identify a Negative Campaign 1. Has There Been a Sudden Drop in Your Search Traffic?

If the answer is yes and you haven’t made any significant changes yourself, this could be a red flag.

Make sure you check the analytics of your site regularly so you can quickly identify a drop in search traffic before too much harm is done.

2. Has Google Sent You a Message Saying That You’re Taking Actions Against Their Guidelines?

This is a pretty straightforward way to see if someone is using negative SEO tactics against you.

If you get an error message from Google that looks like the following image, and you’re not the one making the errors, then probably someone has it in for you.

The following image specifies a penalty against links, but the error message you receive could be for any number of different manual penalties.

The message box in Google Search Console is one of the first places you’ll want to check if you think there’s something wrong with your site.

If it’s been hacked, Google wants you to know.

3. Has There Been a Drop in Your Individual Keyword Rankings?

Again, keeping track of your keyword rankings regularly is just good SEO practice, but it especially helps in case of a negative attack.

If one day you notice that one or more of your keywords have dropped significantly in rankings, there’s probably something wrong.

Hopefully you’re using a reliable rank tracking tool to keep track of your positioning so it will be easy to identify a major change.

4. Has There Been a Spike in Your Backlinks?

You should be monitoring your links the same way you monitor your keywords, and if you notice a spike in your backlinks over time, or a significant change in their quality, this could be a sign of a negative SEO campaign.

Using a tool that allows you to monitor a backlink campaign and will even email you if they notice a change in your links is important, so you should be able to identify any problems quickly and easily.

If you receive a notification saying that you’ve all of sudden received hundreds of new links, you definitely need to take action before those links damage your site.

5. Be Aware of Blocked Links Not Showing

There will be cases where tools won’t be able to help. Some websites block tools like Moz and Ahrefs from crawling their website.

If you’re only monitoring these types of resources you could still be neglecting hazardous links.

This is where Google Search Console and even Google Analytics can be helpful.

In Google Search Console, you will find a backlink report providing all of the links to your website that Google has discovered.

You will have to manually check links that look suspicious as you won’t get as much information as other tools.

With Google Analytics, you can check the referral traffic report to see what sites might be driving users to your website.

You can flag anything that seems out of the ordinary and manually check it to see if it’s possible from a negative SEO campaign against your website.

6. Has There Been a Decrease in Your Backlinks?

Also, pay attention to any drops in your backlink profile. Fluctuation is normal when it comes to links, but if you notice some valuable links that you’ve earned are dropping off it’s very important to investigate and find out why.

Negative SEO includes asking for links to be removed. If a link has been recently removed, quickly reach out to that website politely asking why.

If it’s because they were asked to remove it, you can now address the situation. You can also be proactive letting other websites that you have a relationship with know what is going so they can ignore such requests.

7. Is Your Content Showing up Everywhere?

Content scraping is taking your original content, word for word, and publishing on other websites. It’s an easy method for anyone wanting to attack you with negative SEO.

There are many benefits to syndicating content on high authority and relevant sites, if done correctly.

Google provides guidelines on how to make sure you aren’t hurting your own website. They recommend having a link back to the original article.

You can also ask for the website hosting your content to add noindex at the page level.

Why is this important?

Google warns they will choose which version to rank and provide to users in search results, which may or may not be your original content. So syndicate carefully.

That’s why as a negative SEO tactic, this can be very effective. Plastering your content all over the web will cause duplicate content and create the opportunity for other websites to outrank you.

If you notice a drop to a specific page on your website, using a tool like Copyscape will help identify any duplicates of your content that may be living on other websites.

8. Perform a Basic Audit of Your Site

If you haven’t noticed any major changes in any of the areas listed above (or even if you have) but you just have a feeling that something isn’t right, perform a basic audit of your site to see how it appears in Google.

Google should then return with a list of pages from your domain.

Use your best judgment to evaluate those pages and look for anything that seems off.

Do you recognize all the pages listed?

Are there any pages missing?

Have any of your pages been demoted in their rankings?

These are all helpful questions to be asking yourself.

If the answer to any of them is “yes”, then you could be the victim of a negative campaign.

Conclusion

Knowing you’ve been hit by negative SEO is the first step in remedying the problem.

A multitude of tools are available to help you both identify and solve negative SEO campaigns.

There’s no need to panic.

Be diligent in your website monitoring and security and you should have no problems (save some extra time spent and maybe a few headaches) dealing with negative penalties.

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All screenshots taken by author, February 2023

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How To Structure A Ppc Campaign In The Age Of Automation

Over the years, much has been written about how to structure a PPC campaign for maximum performance.

When I was recently asked to lead a panel on the topic, I covered some of the classic structures like single keyword ad groups, single product ad groups, etc.

But now that automation in PPC is much more prevalent, what are some new considerations for the perfect structure?

1. Automation Requires Consistent Structure

Maintaining a consistent structure has always been important to:

Make management easier.

Prevent yourself or your team from getting lost in bigger-sized Google Ads accounts.

But where humans can usually figure out where to find things in an inconsistent structure, the machines may have a much harder time.

Here’s an example.

One of our clients was using a combination of a few automations:

A script to ensure campaigns are staying within a target monthly budget.

An automated feed with inventory.

An automation that creates campaigns from the inventory feed.

One day, they noticed their budgets had been exceeded for Nissan vehicles.

After investigating, we found that the feed with inventory was sometimes putting the word Nissan in all caps and sometimes not.

As a result, the automation that created the campaigns had started creating two Nissan campaigns as you can see in the image below.

Automation can be broken when there are inconsistencies in account structure, like in this example where words are sometimes capitalized in different ways.

The automation that checks budgets had been set up to expect the brand to be proper cased: “Nissan” and so the campaign with upper casing “NISSAN” was causing extra budget to be spent.

Fixing this wasn’t rocket science but the issue could have been prevented if naming conventions had been more consistent.

When things are automated, the risk is that humans pay less attention and don’t catch simple mistakes like this before they cause an issue.

In other words, the problem is more likely to be discovered after it has caused overspend.

Whereas, in the past when campaigns were manually built, this issue would probably have been noticed by a person while they were creating the campaign by hand.

2. Automation Layering Is Necessary for Best Results

Taking a small detour from account structure, the previous example highlights another interesting aspect of modern PPC.

Multiple automations are necessary to get the best results.

While I described the three automations that worked hand in hand to turn product data into a budget controlled set of campaigns, I didn’t cover the fourth automation, the one that flagged the issue.

This automation monitors anomalies in costs. When a secondary campaign for Nissan vehicles was created with its own budget, costs rose dramatically from one day to the next.

This can be flagged automatically by an alert or script so that the human account manager can investigate what may be amiss.

As we deploy more automations that manage our PPC, it’s important to also have more automations that monitor what is happening and keep us abreast of the status.

While this can be helpful to discover new traffic and build more volume, it’s dangerous to run an account on autopilot in a world of close variants.

We either need to spend our time manually reviewing and vetting close variants or we should deploy automations that ensure they don’t drag down our performance.

Human management of close variant queries basically just means more time doing query management. One of my previous scripts can help you more quickly see the performance of the keyword and its related close variants side by side.

Staying on top of close variants in an automated fashion can take one of many forms.

For instance, we can rely on Smart Bidding to ensure that if there is a lower-performing close variant, it will automatically get a lower bid so we still meet our target CPA or ROAS.

Some of the close variants may have a similar meaning but have a different level of commerciality, requiring different bids to perform at the needed level.

In another form of automation layering with close variants, we could:

Take a script like the one that assists us with manual query analysis.

Add a few lines of code so that it automatically adds negative keywords when a close variant meets certain predefined criteria associated with low performance.

3. Automation Doesn’t Require You to Restructure

Getting back to account structure, there is a misconception that warrants addressing.

Advertisers sometimes change their account structure in the hopes of getting better performance after enabling automated bidding.

The idea is that Google’s machine learning will learn faster if the account structure is made less complex (i.e., keywords are combined into fewer ad groups and fewer campaigns).

It turns out that this restructuring is entirely unnecessary.

The simple explanation is that Google’s machine learning learns from every single query.

It uses the many signals (like time of day, device, user signals, etc.) to help it predict the likelihood that a particular query will lead to a specific conversion.

As you can probably guess, it’s the way you’ve set up conversions that matters much more.

That’s why it’s possible to turn Smart Bidding on and instantly get decent results because the machine has already learned what to expect from historical performance.

There’s nothing inherent in changing the account structure that helps the machine “learn” so if you see better performance after simplifying account structure, consider it may actually be due to another reason, such as:

You may have different settings in campaigns that before.

You’re looking at less granular data.

On the point of seeing better results because your data is less granular, this points to a common human error in analyzing data.

When you have one ad group that used to get three conversions in a month and then goes to two conversions the next month, that’s a big jump that will cause a big shift in the CPA.

But if you blend those numbers into all the data of the account where you have hundreds of conversions, that small change of 1 conversion in one ad group won’t show up as quite such a significant change.

4. Structure for Your Business Needs

So if you don’t have to restructure things to make automated bidding work better, then what is the right structure?

Just as it’s always been, this depends on your business.

For example, your budgets may dictate that you have to run different campaigns for different business lines. Or your profitability goals may require you to have several campaigns, each with a different target ROAS.

If you need a refresher on the right tROAS to hit break-even on a Google Ads campaign, here’s a graphic that shows how to calculate it.

So if you sell many products or have multiple services with different levels of profitability, you’ll need multiple campaigns, each with their own targets.

These strategies all have their merits and the key point is that if it’s worked for you so far, you don’t need to change it just because you want to start automating bids with Smart Bidding.

5. Set the Target You Need, Even If It’s a Big Change

If we’re going to have different campaigns for different target CPA or ROAS, why is it that Google says we shouldn’t change the target more than 20% at a time?

If the point of our structure is to support business goals, and if our business goal all of a sudden requires a drastically different target, perhaps due to a big sale, why shouldn’t we set the values we need.

Why would changing the tCPA all of a sudden interfere with that?

The answer is that it doesn’t.

However, what does happen is that a new target changes the CPCs that go into the auction.

The query mix changes!

And changes in query mix can be really difficult to analyze.

The specific problem in the case of a different query mix as a result of a big change in tCPA or tROAS is that new queries may perform very differently from the ones you’ve always appeared for.

It’s not actually broken, because if you analyze the queries you already appeared on before, those will most likely still be performing consistently.

It’s the new queries that have shifted the averages and make it seem like the system’s performance is different.

Aggressive query management through automation layering as described before can provide the answer in this case.

You can set the new target CPA your business really needs while using automated query management to keep the query mix relatively close to what it was before.

Conclusion

Advertisers need to be aware of some of the pitfalls of automation so that they don’t make decisions based on incomplete information.

Automation has caused account managers to be more likely to see mistakes in consistent structures after something has gone wrong rather than at the time the structure was created and before it caused an issue.

This can be fixed with better alerting, monitoring and auditing.

Automation doesn’t require simpler account structures. We still need to run the structures that make sense for our business.

If anything, we should devote more time to measuring conversions correctly rather than wrangling account structures into some weird shape we think will help the machines.

And finally, as we need to do more work to keep automation from the engines in check, we should consider how scripts, tools, and other automations that we control can help us offload some of that manual work so we can remain most active in what we do best – being strategic.

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Image Credits

In-Post Images: Created by author, February 2023

Is It Possible To Be A Happy Artist?…

Transcript:

There’s a myth that’s perpetuated among artists, which I’ve bought into myself earlier in life, that says in order to be a successful artist, you have to be miserable. Some people term it as you have to suffer for your art. By the mere fact I’ve called it a myth, should tell you that I don’t agree with this notion. But more importantly than that, how does one become successful and maintain happiness? Let’s explore together.

First off, I will admit, there are plenty of examples of successful artists that have been unhappy, which I use as an encompassing word for depression, alcoholism, drug addiction and other such negative states. People in this category include Charles Bukowski, Kurt Cobain, Charles Dickens, Vincent Van Gogh, Ernest Hemingway, Janet Jackson, Joan Miro, Edgar Allen Poe, Soren Kierkegaard, David Foster Wallace, Sylvia Plath and Stephen King, to name a few.

Stephen King is an interesting example, because he represents both sides of the coin. Early in Stephen King’s career, he drank and took drugs. During that time he turned out amazing work such as Carrie, It, The Shining and others. But he’s been sober now for decades and has continued to produce novel after novel of equal acclaim—works like Doctor Sleep, Green Mile, Under the Dome among them. 

The problem in society, or at least artistic circles, is that we don’t often focus on the people who don’t suffer. This is mainly because if somehow a person is happy and successful, it doesn’t make for a sexy PR narrative or audiences might shun them. “Why do you get it all, happiness and success?” someone might ask. But the two aren’t mutually exclusive. 

There’s an article from Psychology Today, which I’ve linked to in the description box, that shows that artists tend to be happier than most people. For me, the explanation is simple. When you engage in creative work, you get to release and express feelings and traumas. Art is literally therapeutic. Where I believe this notion breaks down for people is that, sure, mindless sketching or journaling is fun and all, but it doesn’t allow for “real” work to be produced. We buy into the adage that you have to suffer for your art. 

But it is a myth. (As a quick side note, the amount of limiting beliefs and myths we all buy into is mind boggling. Generally, I now tend to question everything and only accept so-called facts and teachings if they are fundamentally encouraging and rooted in positivity. More on this notion in a future episode though). 

The idea that you have to suffer for your art is completely false. You have to work, and work hard, but you don’t have to suffer. The creative act is one of the purest forms of human expression, which is what makes it therapeutic in the first place.

Now, there’s some people who will argue that if you’re happy all the time you can’t tap into the deep human emotion needed to create art in the first place. I call bullshit on this. As an artist, you should be a good observer of life around you and be able to tap into that. You should be able to get into the minds of your subjects without having to become that subject. That’s the real artistry. 

Secondly, I’m also not saying you’re always going to be happy. You will experience hardships in your life that can inform your art. But don’t go seeking them. But in general, you can be happy. 

How To Launch A National/International Google Ads Campaign The Right Way?

Launching a new campaign is exciting! It could mean testing a new platform, strategy, or market.

With that said, new campaigns are expensive.

They can be temperamental as they overcome learning periods.

Sometimes account managers will invest heavily, in the beginning, to bypass the learning period, meaning ROAS will be lower.

I fully empathize and sympathize with Alessandra from Milano, when she asks:

The short answer: Yes, start with one market and prove out your strategies, ROAS, and path to scale. All campaigns require at least 2-4 weeks to get ramped up. At that time, you can assess if you have a winning core strategy to apply to other markets.

Long answer: Read on!

National/International Campaigns Have Very Specific Rules of Engagement:

Accounting for market subtleties in how people search/think.

Market demand for different products/services.

Regulatory considerations.

It’s easy to fall into the trap of overcomplicating a campaign because it’s “enterprise.” What matters is that the fundamentals are sound.

The short answer: Yes, start with one market and prove out your strategies, ROAS, and path to scale.

Fundamentals: Campaign Settings, Budgets & More

A campaign succeeds or fails based on its settings. If you’re going to target more than one location in a single campaign, you invite the following pitfalls:

Budget allocation is driven by highest search volume instead of profitability.

Ad delivery could be off due to time-zones being locked in at the account level.

As a general rule, I prefer limiting campaigns to a single time-zone. This ensures ad scheduling (dayparting) is accurate, and budgets aren’t forced to accommodate too many markets.

Some brands will create an account per country (especially if an important currency isn’t available in a given country).

Depending on the brand, this is either a crucial step due to the volatile exchange rates, or an organizational choice.

On the other hand, some features (like household income and certain extensions) are only available in some countries.

Market Subtleties & Demand

Google Trends is one of my absolute favorite free keyword research tools.

It allows you to see volume and trends for keyword concepts by location over time.

A common mistake in new accounts is running proven campaigns in new markets without adjusting for how that market searches.

For example, comparing [dui lawyer] and [dui attorney] over the past 12 months, we see that each term has pockets of influence:

In B2B, these subtleties are even more important because auction prices tend to be expensive.

Take this [marketing software] vs [marketing tools] example:

Launching campaigns in different countries requires more than putting winning keywords in google translate.

Far too often, the meaning isn’t quite right and you’ll waste important marketing dollars.

Creative Choices Matter

Just because an ad rocks one market doesn’t mean it will perform in all.

I’m a big believer in leading with questions and using language that addresses the user.

While that works well in the US, it should not be applied wholesale without testing against other creative strategies.

My favorite example of cultural differences is Japan vs US take on landing page layout.

In the US, we gravitate towards cleaner design and expect the landing page to guide us to the conversion action.

In Japan, it’s ok for a page to be busier (especially if it makes room for more trust symbols).

Blindly applying either experience to the other market would fail.

Take the time to do a/b tests on creative and research design trends in the market you want to enter.

Regulatory Considerations

Digital marketing would be a lot simpler if we all lived under a single set of laws.

While different markets will have their own eligibility criteria, they are united in privacy protections. GDPR/CPPA compliance is crucial if you want to avoid the crippling violation fees.

This is especially important as the cookie depreciates and we’re increasingly reliant on email collection.

Landing page design/theory requires privacy policies to be a major component (as opposed to a throwaway footer).

Final Takeaways

Launching campaigns in new markets requires research and adaptation.

Rather than launching all markets at the same time, use the ramp-up period to do the leg work for an upcoming geo.

This way you can invest the (at least) 2-4 weeks your new campaign deserves.

Be sure your legwork includes:

Keyword research to account for different search patterns and trends.

Legal and compliance considerations per geo.

Have a question about PPC? Submit via this form or tweet me @navahf with the #AskPPC tag. See you next month!

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Featured Image credit: Paulo Bobita

How To Identify Rashes And Other Lupus Skin Symptoms?

Lupus rash can often come with other symptoms of lupus like fatigue, pain and swelling in the joints and swollen glands. There are different types of skin rashes which are associated with lupus. Let us understand what those are and how we can manage and treat these health conditions.

Symptoms of Skin Lupus

The symptoms of skin lupus can differ from mild to severe. Skin rashes are often painful and itchy. Some of the most common symptoms of skin lupus are as follows −

Red and scaly areas on skin: These areas can appear round like a coin or a disk. They usually have darker red rings or borders that may outline the scaly patches.

Skin rash across the cheeks and over the bridge of your nose which looks like a butterfly.

The cause of lupus may be a combination of genes, hormones and environmental factors. Researchers have found that women are more likely to get lupus and so they think that the female hormone estrogen plays a vital role in developing this disease. Additionally, skin lupus symptoms flare up during a woman’s menstrual cycle or pregnancy when the estrogen levels in the body are higher.

Lupus Rash

These rashes are usually inflamed, swollen, raised and red. A biopsy is one of the trusted diagnostic methods for this rash wherein your doctor will take a tissue sample and examine it under a microscope. Butterfly rash can be confused with eczema and biopsy can clarify the skin condition appropriately. Sunlight can worsen the rash as it is highly photosensitive.

Types of Lupus Skin Rashes

Lupus got its name from the facial rash when physician Rogerius Frugardi thought that this face rash resembled the markings of a wolf’s face or bite. He named this disease lupus which in Latin means wolf. Lupus skin rashes can be of different types. Let us understand them in detail.

Discoid Lupus (Circular Rash)

Discoid lupus is a type of chronic cutaneous lupus which develops round-shaped sores or lesions on the skin. These patches are often thick, raised and scaly. In people with darker skin these patches may look darker, while in people with white skin, they look pink. The circular rash can appear on the face, ears, scalp, hands and neck. It’s generally not itchy or painful and may cause pigment changes in the skin. Once it’s resolved, the rash may leave white or discoloured patches on the skin. Sometimes, it may also leave a visible scar on the skin.

Subacute Cutaneous Lupus

This type of lupus is extremely photosensitive and can be an indication of systemic lupus. There are two types of subacute cutaneous lupus lesions which are papulosquamous lesions and annular lesions. These skin rashes are not itchy or painful and rarely leave a scar behind. Papulosquamous lesions appear on the shoulders, back and chest and often look red and scaly, whereas annular lesions can look circular or ring-type. Annual lesions can be confused with a fungal infection and hence, getting a skin biopsy done can confirm if it is a fungal infection or skin lupus.

Changes Around Nails

You may experience two types of changes around the nails in skin lupus. The most common type of nail change is a peritubular capillary change which affects the tiny blood vessels around the nails. Hence, the skin appears dilated or broken near the surface. This rash looks like pink or red lines around the nails. The other type of nail change can be a rash or reddening of the skin and is called periungual rash or periungual erythema

Hair Loss with Systemic Lupus

Some people with active systemic lupus may experience hair loss or thinning of hair. However, there is usually no redness or scale on their scalps. Sometimes the hair can break off in the front or maybe you can witness new hair regrowing. This is termed ‘lupus hair’ and once the lupus is under control, the hair grows back normally.

If people get lesions on the scalp, it may result in hair loss. For instance, in discoid lupus, the lesions may form scars, and hair will not grow back. This happens because the hair follicles are also scarred and hair regrowth is restricted.

How to Prevent Lupus Rashes?

It’s not possible to prevent cutaneous (skin) lupus completely, but you can prevent the rashes from flaring up. To lower your risk of developing lupus skin rashes, you can adopt the following preventive measures −

Avoid exposure to sunlight when it is strongest. The UV rays are more between 10 am to 4 pm and may cause skin lupus.

Limit your indoor exposure to fluorescent light.

Protect your skin with sunscreen and choose clothing that can completely cover your skin. Generally, sunscreen with UVB and UVA protection can be helpful.

Wear a hat with a wide brim to protect yourself from sunlight

Sometimes, certain medications may also make you photosensitive. Speak to your doctor about the ongoing medicines and ensure that they are not making you photosensitive.

How to Treat Lupus Skin Rash?

Your healthcare provider may help you manage the symptoms of lupus skin rash with some lifestyle changes and medications. The lifestyle change may refer to limiting your exposure to sunlight and fluorescent light as lupus skin lesions are extremely sensitive to light. The doctor may suggest some medicines or injections that alleviate the symptoms of lupus skin rashes.

Corticosteroid medication − This medicine can be injected directly into the skin rash with a needle. It is a steroid injection which can reduce inflammation. However, you may need these injections every few weeks as the effect cannot be long-term.

Oral medications − Hydroxychloroquine drug has been used to treat systemic lupus for many years. This drug controls the immune response of your body. Another drug which can be prescribed is methotrexate which can suppress the immune system.

Topical medicines − You can buy some creams, lotions or ointments that can reduce skin inflammation. These topical medicines can be applied once or twice a day and may include corticosteroid creams and tacrolimus ointment (Protopic).

If your sunlight exposure is limited, you may experience vitamin D deficiency. You can consult your doctor and take some prescribed vitamin D supplements to maintain your Vitamin D levels. Alternatively, if you are currently taking any medicines or have a history of allergies, consult your doctor before taking any medication for skin lupus.

Conclusion

Lupus rash can cause red, scaly and irritating skin rashes. If these rashes are left untreated, they may cause long-term damage like permanent hair loss, skin discoloration and scarring. You can limit your exposure to direct sunlight and artificial fluorescent light to reduce the symptoms of skin lupus. Nevertheless, if you witness skin rashes frequently, consult your doctor immediately.

How To Identify If The Given Object Is Of A Polyline Instance Using Fabricjs?

We can create a Polyline object by creating an instance of fabric.Polyline. A polyline object can be characterised by a set of connected straight-line segments. Since it is one of the basic elements of FabricJS, we can also easily customize it by applying properties like angle, opacity, etc.

In order to identify if the given object is of a Polyline instance, we use the isType method. This method checks if the object is of the specified type and returns a true or false value depending on that.

Syntax isType(type: String): Boolean

Here, type is the parameter that accepts a String which specifies the type we want to check.

Example 1: Using isType Method

Let’s see a code example to see the logged output when the isType method is used. The isType method returns a true or false value depending on whether the type of the instance matches the type that we want to check or not. In this case, a true value is returned since the type matches.

var canvas = new fabric.Canvas(“canvas”); canvas.setWidth(document.body.scrollWidth); canvas.setHeight(250);

var polyline = new fabric.Polyline( [ { x: -20, y: -35 }, { x: 20, y: -35 }, { x: 40, y: 0 }, { x: 20, y: 35 }, { x: -20, y: 35 }, { x: -40, y: 0 }, ], { stroke: “red”, left: 100, top: 50, fill: “black”, strokeWidth: 2, } );

canvas.add(polyline);

console.log( “Is the specified type identical to a polyline instance? : “, polyline.isType(“polyline”) );

Example 2: Using isType Method with a Different Value

In this example, we have used the isType to check if the specified circle type is identical to a polyline instance. Here, a false value is returned since they are not identical.

var canvas = new fabric.Canvas(“canvas”); canvas.setWidth(document.body.scrollWidth); canvas.setHeight(250);

var polyline = new fabric.Polyline( [ { x: -20, y: -35 }, { x: 20, y: -35 }, { x: 40, y: 0 }, { x: 20, y: 35 }, { x: -20, y: 35 }, { x: -40, y: 0 }, ], { stroke: “red”, left: 100, top: 50, fill: “black”, strokeWidth: 2, } );

canvas.add(polyline);

console.log( “Is the specified type identical to a polyline instance? : “, polyline.isType(“circle”) );

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