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It is no secret that a site’s load time impacts its search ranking. SEOs everywhere have stressed page load time and page speed must be considered, and Google has even admitted that page speed does matter. CDNs play a huge part in optimizing page speed and many people aren’t familiar with CDNs or the process in which they can improve page speed.What is a Content Delivery Network?
Contact Delivery Networks (CDNs) are a system of servers distributed throughout the world delivering web pages, and other web content (like video streaming) based on the users geographical location. This means that large amounts of content can be delivered quickly and without any interruptions.
For instance, if your website is based in Los Angeles, the people who are accessing it in San Francisco will receive the content faster than people accessing it from Shanghai. The farther away the person accessing the website or application is, the longer the load time and the more frustrating the user experience becomes.
CDNs have been a hot topic for businesses wanting to expand by reaching Internet users globally. It gives businesses the opportunity to reach out to millions of web users anywhere in the world in just seconds. Being able to put your company out in front of as many people as possible and quickly should be a priority for any business looking to grow, and when it comes to SEO, it must be a priority.How do CDNs Work?
CDNs are made up of a network of servers referred to as “points of presence” or POPs. Each one of these servers (POPs) are spread out in locations all over the world. The CDN server that is located closest to where the user accesses it is called an “edge server.” When a user requests content from a website or application through a CDN, they will be connected to the closest edge server. This ensures the user will receive the best experience possible.
According to Incapsula, some of the benefits of using a CDN include:
Faster load times for content on your site (this is especially useful for increasing performance of your mobile site)
Image compression improves performance by reducing the size of images sent to the user
Session optimization reduces the number of open connections to your web server
Scaling quickly when there is increased or heavy traffic to your website
Ensuring the stability of your website by minimizing the risk of traffic spikes at point of origin
Better site performance and customer experience
CDNs allow you to cache (temporarily store) your websites content on a CDN so it is delivered from an edge server to the user faster than if it were to be delivered from the origin. This allows the content requested to travel from the nearest POP and back, instead of having to travel all the way from the website’s origin server and back.
Another benefit of using a CDN is that CDNs will remove and update (purge) your content regularly, to ensure the most relevant and current content is being delivered, even if the website content is cached. This process is referred to as content invalidation.How do CDNs Help SEO?
CDNs improve the speed and quality of content that is delivered to the user. CDNs should be seen as part of the solution for search ranking as it is applied to page speed and efficient content delivery, but it is not the only thing that needs to be done to increase search ranking. Think of CDNs as a way to improve upon the technical ranking factors for SEO.How CDNs Make Your Site Safer?
Having the site load from several servers and from several locations will not only improve your site’s health, but again it is a huge benefit for SEO by increasing the load time of your website.
The risk of attack on your site will also decrease, because of the multiple servers located in multiple geographical locations. Having multiple servers will also help prevent your website from crashing by dividing the load time up among the various servers.Should You be Using a CDN?
CDNs can benefit anyone with a website or mobile application that could be requested by multiple users at a time. CDNs are especially useful for websites that have a lot of content and varying content types, and complex websites with users from multiple geographical locations. Most importantly, CDNs will increase site load speed, which will increase your search ranking.
On the other hand, if you are going to implement a CDN, make sure that you implement it correctly. Contact a professional to help you implement your CDN, because an incorrectly implemented CDN can compromise your site’s SEO and usability.
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Mapping a Path to Better Oral Health Understanding social networks could help deliver better health information to those who need it most
Brenda Heaton and a team of BU researchers have created a map of social relationships between Boston public housing residents. They hope that this map will help them better understand how social networks can influence a person’s oral health. Photo by Jackie Ricciardi
Dentists aren’t the only people who influence how we take care of our teeth; our friends and family play a big role, too. That is the conclusion of Brenda Heaton, an assistant professor of health policy and health services research at Boston University’s Henry M. Goldman School of Dental Medicine, who presented her research on February 19, 2023, at the American Association for the Advancement of Science (AAAS) conference in Boston.
Heaton specializes in social epidemiology with a focus on oral health. In 2008, she, along with other members of BU’s Center for Research to Evaluate & Eliminate Dental Disparities, began a new line of research, focused on understanding oral health and disease among residents in Boston public housing. The majority of the work to date has focused on whether or not “motivational interviewing” can influence how women care for their children’s diet and oral health—specifically, the impact on kids with dental caries (also known as tooth decay). There is mounting evidence that one-on-one behavioral interventions, like motivational interviewing, may change short-term behavior, but the effects don’t last long. “We started to get a sense that there may be more influences that we need to acknowledge beyond just the individual,” says Heaton. She found that social networks—not Facebook and Twitter, but networks of friends, family, and acquaintances—may play an overlooked role in oral health care.
Some women Heaton interviewed “had been born and raised in the unit that they were living in, and were now raising their own child in that unit,” she says, “so we had grandmother, mother, and child in one unit.” Those close connections influenced how people behaved, and to make significant progress against diseases like tooth decay, Heaton had to tap into those networks herself.
That is not easy, but it is important, says Thomas Valente, a professor of preventive medicine at the University of Southern California and an expert in social networks in health care. People believe information more when it comes from someone they know or respect, and evidence suggests that people are more willing to trust people who are like them. All too often, says Valente, who was not involved in this study, health information is handed to a community by people on the outside, and it is less impactful. “It’s like West Side Story,” says Valente. “It’s like being a Shark and having a Jet come up to you and tell you to do something. It is just not going to happen.”
Heaton wants to spread resources about good oral health, not only to combat tooth decay but also because oral health is intertwined with other health concerns. “Sugar-sweetened beverage [consumption is] something that we are very interested in, not only because it is a huge risk factor for oral health outcomes, but it is also a huge risk factor for obesity and other obesity-related health conditions,” she says.
To understand the connections that already existed within the community, Heaton needed to draw a social map. Since 2008, her team has interviewed close to 200 women living in Boston public housing and identified nearly 1,000 individuals who were influential. Heaton is using those network maps to find similarities about how information flows through these communities.
The ultimate goal, she says, is to use the map to introduce health information and resources into a community in ways that change long-term behaviors.
The power of this approach is that it focuses on prevention rather than cures, says Heaton. It might take a village, but tooth decay “is an entirely preventable health outcome.”
Content research is essential to every SEO campaign. Great content research will help you define the keywords, find the content gaps, and create a better strategy to help you achieve better results. Using content research will help you to determine keywords better. You can also find competitor analysis, content gaps, find out which topics are already covered and what topics should be covered. You can find out what topics are most popular and know what is trending on the web. You can also check the key metrics and make better decisions. Here is a list of content research tools that will help you to create a better strategy and get better results1. Buzzsumo
Buzzsumo is a tool that helps you to research content that is trending. It will help analyze the content engagement across all social searches. It helps discover keywords, trending posts, most frequently asked questions and much more. It enables you to feed your social media domain or any other domain that you want to analyze on the website and track the social sharing and engagement of the content.2. Answer the public
Answer the public helps get instant and raw search insights from the customers. It enables you to create relevant content, monitor trends, finds hidden niches, carry out meaningful keyword research, and streamline content production.3. Google Trends
Google trends help to analyze the popularity of top search result queries across the globe. You can assort its region and language vice to infer the same.
It also helps compare the relative search volume of two or more items.4. Soovle
Soovle is basically a hub of keywords that are derived from multiple website sources. You can garner keyword ideas from various sources like Google, Yahoo, Bing, Youtube, Amazon and much more.5. Quora
Quora is a viral platform where you can find a plethora of people feeding in the most common questions that they want to be answered. This will give an idea of the content that is of interest to many people. This helps find the common questions that a multitude of people.6. Google keyword planner 7. SEMrush
SEMrush offers effective research solutions for SEO, content, PPC, social media and other competitive research. To gain marketing insights and to improve online visibility, SEMrush is effectively made use of.8.Portent’s content idea generator
From picking up compelling titles for blogs to preparing content with a flow, portent’s content idea generator can be effectively made use of to research for valuable content that engages a large audience.9. Google Analytics
Google Analytics is yet another tool like the Google webmaster, which will track the activities of the websites traffic like session duration, bounce rate, and information of the traffic range and much more. This is a valuable content research tool for SEO blogs.10. Reddit
Reddit is an international platform where people from all over the world discuss niches of topics. Be it any niche; you will be able to see opinions and stands of different topics, which will be a personal space for you to learning and unlearning of many things. This can be a good place for carrying out content research.11. Spezify
Spezify is a visual hub. Be it grabbing content, tweets, music or images; it has all that is trending in the store. Making use of Spezify you can deliver effective content for different domains.12. Ubersuggest
You can do a clear and thorough analysis of the competitor’s website by using the Ubersuggest. To create content using the right set of target keywords, Ubersuggest can be effectively used.13. Ahrefs
For common backlink building and SEO analysis, Ahrefs is used. Through this, effective analysis of well to do content and market analysis can drive better SEO results.14. Moz
Moz makes inbound marketing, link building and content marketing super effective. It is the backbone for a lot of SEO analysis.15. Marketmuse
MarketMuse makes use of AI and machine learning. It is to help build content strategies, accelerate content creation, and inform content decisions.16. LinkedIn
Talkwalker helps get real-time insights into the happenings in online media and gives valuable insights into various social channels.17. Awario
Awario is that tool that receives pieces of information about what is popularly being discussed on social media. The ideas generated from it help get ideas for creating trending content.
The above are a few examples of tools that provide effective solutions for carrying out content research for SEO. By making use of them, you can deliver effective and valuable content for a large audience.
When small business owners hear the word “video,” one of the first images that comes to mind is often a dollar sign. While not every business has the budget to book a full production crew, the good news is that in 2023, you don’t have to do that.
Here’s how a powerful smartphone with pro-grade shooting and editing capabilities — such as the Samsung Galaxy S10 or Note10 — gives your company the power to be creative anywhere, anytime, on the fly.How to Add Bokeh to Video With Live Focus Video
The content you share on social media can act as a portfolio of work for your business. Think about it: If you were booking a dinner reservation, wouldn’t you be interested in checking out a restaurant’s Instagram page to get a sense of its atmosphere, top dishes and signature cocktails? A recent study found 74 percent of consumers believe a connection exists between watching a video on social media and their buying decisions. Adding visual effects to your videos, such as a bokeh effect, is an excellent way to guide your audience’s eyes and draw attention to specific features.Control What Your Audience Can Hear With the Galaxy Note10 Zoom-in Mic
It may sound like a marketing buzzword, but authenticity in 2023 is more important than ever. According to a report from Stackla, 90 percent of millennials, 86 percent of Gen X and 80 percent of Baby Boomers admit that authenticity is a major factor when deciding which brands they support. Clean and minimalist content produced in real-time and hosted on platforms like Instagram Stories is a great way to resonate with your customers. However, this can be a challenge at live events and venues where constant noise and movement can distort the quality of your video. A feature like audio zoom can help you achieve better audio quality in these types of environments.Succeed on the Path to Mobility
Get your guide on how to optimize mobile workflows for small and midsize businesses. Download NowCatch All the Action Without the Shakes Using Super Steady Video
Super steady enables you to capture and correct content in motion. With the Galaxy Note10, small businesses can quickly begin to assemble a pro-grade production kit with just a few low-cost accessories. For example, while Super steady is great for handheld shots, a cheap tripod paired with the S Pen makes it easy to operate your camera, thanks to the S Pen’s remote control capabilities. While audio zoom helps you hone in on the sounds you want to capture in postproduction, investing in an affordable Bluetooth lavalier microphone can help you record closer audio while filming on the spot.Shoot, Edit and Share Like a Pro With Video Editor
After you’ve seen success with lo-fi video, you may opt to invest in a more high-quality video production. Fortunately, you don’t need fancy or expensive equipment to accomplish this. The Galaxy Note10 offers a variety of ways to cut, color and score your videos to add a professional finish to your video content. For a better look at what you’re doing, you can connect your phone to a monitor with Samsung DeX, and edit on a big screen with your mouse and keyboard.
No matter what your goals are, video content is an engaging way to make your small business seen and heard by a broader audience.
Discover more ways the Galaxy Note10 gives you the flexibility to be creative whenever your small business gets a spontaneous burst of inspiration.
Software company Moz is dropping its social media and content marketing tools in an effort to “double down” on core SEO products. The company stated it has not seen the growth it anticipated for Followerwonk and Moz Content, and therefore will no longer be investing in them.
”We’re focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. In the future, we’ll no longer offer Moz Content or Followerwonk.”
Moz, founded in 2004 as “SEOmoz”, was formerly a consulting firm before shifting toward developing SEO software in 2009. After a round of funding in 2012 the company acquired Followerwonk, which was around the time when it expanded its product offerings to include social media and content marketing software.
In May 2013, the company formally transitioned from “SEOmoz” to just “Moz”, stating it was no longer a purely SEO-based software company. That decision proved to last just a little over three years — here we are today in 2024, where Moz is once again focusing exclusively on SEO software.What This Means for Users
Moz says it will attempt to find a good home for Followerwonk, a service which is used by many but not a revenue driver for the company. Moz Content will be shut down completely, so users of that service would be wise to start looking for an alternative if need be.
With those products gone, Moz will ramp up investments in core SEO features with a particular focus on local search. Here’s what users can look forward to in the future:
”We’ve got updates planned for crawl and rank tracking that we think you’ll love. We know we’re behind in link technology right now, and we’re working on something ambitious.”
The company affirms its passion for developing search products and assures that its customers will see a continued investment in those features.What This Means for Moz
While the company hasn’t seen the growth it expected with Followerwonk and Moz Content, it is seeing increased interest in its SEO offerings. Moz says churn rates are as low as ever, and its average revenue per user is on the rise.
Reducing its line of product offerings and refocusing on SEO has led to Moz making the tough decision of asking 28% of its staff to leave. The company promises to assist its former employees with the transition in the form of severance, coaching, and helping them find new roles.The Reaction So Far
Sarah Bird of Moz says in response: “The Moz community is very special and its a privilege to host it here at Moz. Undoubtedly there will be a few hiccups as we go through this transition in the next couple weeks, but we are committed to nurturing the Moz community.”
The SEJ ThinkTank hosted our second live site audit webinar on March 4.
This time, we decided to cover just three sites (instead of four like we did in our first audit), which would allow the panel to spend more time drilling down into issues the sites might have.
This article will cover the tools and recommendations we covered.
The audit was moderated by SEJ’s Chief Social Media Strategist Brent Csutoras, and the SEJ panel included the expertise of our:
Executive Editor Kelsey Jones.
Lead News Writer Matt Southern.
Social Media Manager Debbie Miller.
For this audit, we choose two sites to audit. The team spent time before the audit researching the sites and noting recommendations:AllstateFoundation.org
This site was particularly interesting because we really enjoy working with nonprofits and this particular foundation is tied to such a big brand. The site owner said they have been performing their own site audits, but were looking for tips. A few of the issues noted by the panel included missing chúng tôi files, minimum social presence, and a lack of CTAs on the home page.MeasurIT
This Irish-based B2B company was chosen because many B2B businesses struggle with online marketing. The site owner was wondering if the website was providing enough information about their product Tideflex Duckbill Valves. A few recommendations from the panel included including a location page, moving the social buttons above the fold, and increasing activity on the blog.Wild Card Site: Olympus-Tours
One of the most exciting parts of doing the live site audit is our Wild Card site! This is a site that is chosen live from the webinar audience – which none of the panelist have looked at before. No prep, no rehearsals, just an audit in real-time!
Watch the full webinar here:Tools of the Trade
Through out the site audit, the panel mentioned several tools that can be used to check different aspects of your site.Screaming Frog
This is a free program allows you to swiftly analyze and audit your site from and onsite SEO perspective. Matt uses it to uncover a wide variety of SEO issues, including duplicate content, missing chúng tôi files, and missing H1 tags.Page Speed Insights
This Google Developer tool offers insights into how your website could run faster. This is another free tool that looks at how fast your site load on both mobile and desktop computers. It also rates your site’s problems in order of urgency.Mobile-Friendly Test
This is another free tool from the Google development team. This will look at how mobile friendly your site is, which will be a big deal in the coming year according to Matt (and Google!).
Visit our #SEJThinkTank archive to listen to other SEJ Marketing ThinkTank webinars.Join Us For Our Next Webinar! KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023
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