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They say when opposites attract, they create intense chemistry. Remember when Romeo met Juliet, when Harry met Sally, Beauty fell for a Beast, and how Tom and Jerry always went after each other? They are good apart but when they are together, they create magic.
When online stores and services began revolutionizing the way people do business, it is but expected from traditional businesses to sound the alarm. Come to think of it, why would anyone bother to brave traffic just to get a new pair of pants when it can be ordered online and delivered in the comfort of their homes? But as it turned out, tradition and technology should not be on different sides of the spectrum. They are opposites that when meshed together will create new trends and opportunities.
It seems more and more traditional business owners and marketers are seeing the need to join the digital marketing bandwagon. After all, their customers are probably all active on the web and any business strategy would tell you that you should be where your customers are.
A survey by Webs, a subsidiary of Vistaprint, revealed that 63% of small and traditional businesses are now going digital to market their products, while the rest plan to do the same. Most of them have launched their own websites with 80% of business owners turning themselves into webmasters and crafting a D-I-Y digital strategy.
However, there is still much work to be done. According to a study by Adobe, 40% of traditional marketers want to go digital but only 14% know how to do it. Indeed, how does one go around integrating offline with online marketing initiatives? How do you convert digital marketing efforts to actual in-store traffic and sales? Read on and prepare for a revolution (of benefits, that is).
Traditional vs. Digital: A Case of Push vs. PullTraditional marketing is good for brand recognition or increasing demographics. However, it mainly stops there. There is no brand engagement because the platform doesn’t allow it.
Making the upgrade: How to get startedTechnology is no longer just playing a supporting role in business growth and marketing. It is the lead innovator. Gartner, Inc. forecasts that a lack of digital business competence will cause 25% of businesses to lose competitive ranking by 2023 so it is time to ride the waves of integrated digital marketing.
For starters, do not think of ‘digital’ or ‘technology’ as a tool but a source of innovation and opportunities. This understanding must be shared with marketers and strategists. When building a team, do not think about titles in a traditional mindset. Think about roles, not ranks. This team should assess a business’ strengths, weaknesses, and potential digital opportunities through a digital marketing healthcheck.
Now, you are ready to map your digital strategy and create your own business model. This includes information on brands and products, choosing the online platform, going mobile, and creating content. Assess your target market and find out where they are: Facebook, Twitter, LinkedIn, etc. There is no need to be present in all platforms because it is impractical and poses a greater risk of mismanagement. Understand your customers’ preference (persona building) when choosing a channel and understand their needs and wants when publishing content. Multi-channel attribution is not about the number of platforms you are in but how you use each channel.
In every channel, make sure to publish great content and the Content Marketing Matrix is a good framework. In content marketing, you don’t go after promotion but engagement. It is possible to create content without mentioning the brand once but only what it stands for. Dynamic storytelling is key because it’s only through stories people love that they are able to relate and engage. Let the story evolve by allowing your followers to share theirs.
Marrying tradition and technology: How to get customers to walk into your storeThe common (unfounded) fear: If I make my products and services available online, wouldn’t that be suicide for my actual store?
Well, no – we all know the power of the internet and reach it can give us. Let’s take Instagram marketing for example. Since customers are visual, this photo-sharing platform is a good place to start. Starbucks was able to connect offline and online marketing by “regramming” posts with Starbucks hashtags. To engage the customers more, especially at the return of their famous red cups, Starbucks encouraged coffee-lovers to post a photo of their red cup and tag it with #redcupcontest. In short, they announced the promo online and invited customers to buy coffee at their store, post it, and win.
McDonald’s did the same with integrating offline with online experience. They launched Foursquare Day: asked customers to check in their stores, post it on Foursquare, and the first 100 gets a gift card. The in-store foot traffic was increased by 33%. The only cost for both McDonald’s and Starbucks are the gift cards, which of course are still related to their brand. This is an example of how to successfully connect your marketing efforts online and your offline store.
A small pizza parlor or a two-decade old coffee shop should not be contented with running a small operation and banking on length of time of doing business. Major brands haven’t stopped being major, so why should you? Running a digital strategy is content-driven and anchored on online tools, making it cost-effective and dynamic. Going digital is not something to be scared of. It is a wonderful opportunity to reach a wider demographics with nothing but information and creativity.
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Banks And Big Business Scramble For Their Own Digital Cash
Last week Reuters reported that several of the world’s biggest banks have invested $50 million to “create a digital cash system to settle financial transactions”. It’s an on-going project, according to the report, involving the likes UBS, Credit Suisse, Barclays, and Deutsche Bank.
Banks are being tight-lipped on the project, and it should be noted that Reuters’ report involved an unnamed source, but there was a confirmation from a Barclays’ spokeswoman that the bank is involved in the USC (utility settlement coin) project and that the research and development stage had come to an end.
Any mainstream interest in cryptocurrency and blockchain is always significant, of course. But should it determine whether we buy Bitcoin or other digital currencies? That is to say, should backers of crypto be worried that banks creating their own digital currency be worried that the likes of Bitcoin, Ripple, etc. will be shunted aside?
In truth, investors in cryptocurrencies shouldn’t worry too much, certainly in the short term. Financial institutions have been notoriously slow in not only embracing the possibilities of blockchain technology but in addressing the problems that they are trying to solve.
The new entity banks are reported to be creating to run the project, Fnality, is aimed at making clearing and settlement in financial markets more efficient. This is not a new issue, but something that has made financial transactions cumbersome for decades.
The point is, one could argue, that while financial institutions are addressing issues that have been around since the 1970s, those developing cryptocurrencies could be stealing a march on financial solutions for the 2023s. Banks will be looking for solutions to long-standing problems, whereas developers will be looking for solutions to problems that have not yet been pinpointed.
Yes, some investors will welcome mainstream embracing of crypto – in any form – as a positive sign, but it is the sense of ‘rule-breaking’ at the development level that has always made cryptocurrency an existing investment.
Facebook also interested in crypto
Banks, of course, are not alone in making a foray into the world of cryptocurrency. Facebook has also been upping its plans to create a digital currency. The so-called ‘Facecoin’ or, as has been reported, Project Libra, is creating quite the stir, albeit it is still shrouded in secrecy. Most observers believe it will be used to facilitate payments, and that it will be a stablecoin.
The speculation around Facebook’s digital coin has ramped up in recent weeks. And, as so often the case with anything to do with Mark Zuckerberg, a bit of hyperbole has infused the reporting. It’s been suggested that Facebook “has lit a fire’ under Bitcoin and crypto”, and that “it’s a catalyst for mainstream Bitcoin and cryptocurrency adoption” around the world.
Take all of this with a pinch of salt. At the same time as being told Facebook is creating a “rival to Bitcoin”, we are also told it’s a catalyst for Bitcoin adoption. The truth is that we do not know exactly what banks or Facebook or planning, nor what that impact will be further down the line.
Yet, through all of this increased speculation in the first half of 2023 of mainstream financial and tech giants exploring crypto, that has coincided with Bitcoin going on a tear throughout the year so far. For most investors, that’s the important thing, not the speculation on other projects.
How Much Should I Budget For Ecommerce, Seo And Ppc?
What are Ecommerce brands like yours spending on search engine marketing?
It is a question which all marketers have probably wondered at some point; How much marketing budget should be spent on SEO and PPC? It’s quite the balancing act, either risk spending too little and see no results, or spend too much and watch ROI tumble? We take a look at some industry benchmark data specifically for ecommerce brands and see how marketing practitioners are spending their budgets.
What are your goals?If your goals focus on an increase in brand awareness, or customer retention, then you might want to focus your budget towards social media and email marketing. So carefully consider the benefits across different channels that you can effectively use to meet your objectives before diving into budgeting!
Marketing budget benchmark dataOver 4000 ecommerce merchants including leading retailers within the IR500, responded to a survey by Marketing Sherpa following a research grant from Magento, the ecommerce software provider.
The eMarketing Sherpa eCommerce Benchmark Study found what percentage of their marketing budget eCommerce brands are spending per channel based on the company’s revenue.
Image source: Marketing Sherpa
Ecommerce brands spend 10-24% of their budget on SEOLow revenue companies with an average of $1 million turnover spend more than double the percentage of their budget on SEO (24%), compared to larger revenue brands with an average of $100 million turnover (10%).
It’s fair to say that most companies with a revenue in excess of $100 million have been established online for longer than companies with an average of $1 million in revenue. Therefore, this “doubling-down” on average SEO spend shown in this data reflects that new companies have to put in more budget to get SEO off the ground.
Long established companies with a bigger reputation will have already built more authority over time and therefore require a smaller percentage of their revenue to be spent on building links.
Ecommerce brands spend 29-57% of their budget on Paid SearchThis research shows that ecommerce companies with on average less than $1 million revenue spend the highest percentage of their marketing budget on the paid search channel, with 35% of marketing budget going on this channel.
Ecommerce brands spend 39-81% of their budget on SEO & PPC combinedThe research shows that companies with an average of $1 million in revenue spend the large majority (81%) of their marketing budget on SEO and PPC combined.
Larger brands with $100 million average turnover spend more than a third (39%) of their entire marketing budget on SEO and PPC combined.
What should I budget for ecommerce SEO & PPC?According to BRAD’s 2023 research of over 6,000 brands, the majority of marketing budgets are based on 2-15% of revenue, which means $1 million turnover companies are budgeting 81% of their revenue on SEO and PPC at $16,200 – $121,500 per year ($1,350 – $10,125 per month).
Corporate marketing budgets are typically a larger percentage of revenue with larger turnover companies spending 7-66% of turnover on marketing. Therefore $100 million turnover companies are budgeting 39% of their revenue on SEO and PPC at $2,730,000 – $25,740,000 per year ($227,500 – $2,145,000 per month).
What does your own data tell you?Although this research is incredibly insightful to understand what your competitors are doing and the ecommerce industry as a whole. The most important and relevant benchmarks are always your own. If you’re lucky enough to have one or more years’ worth of data with ecommerce tracking, this data is not to be ignored.
If your website is driving a good amount of revenue from a variety of channels, then shifting budgets between channels, especially SEO and PPC, should be very carefully monitored and tested.
As with all marketing activity the rule for budgeting for SEO and PPC is simple, plan, test, analyse and refine.
How Your Business Can Accept Apple Pay
Apple Pay is a fast, easy, secure digital payment method growing more popular with consumers and businesses. If you’re a small business interested in accepting Apple Pay, we’ll break down everything you need to know about its benefits and costs, how it works for your business, and how to start accepting Apple Pay.
Editor’s note: Looking for the right credit card processor for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.
If you don’t accept credit cards yet:
If your business doesn’t already accept credit cards or your current processor doesn’t support Apple Pay, follow these steps:
Find a credit card processor that supports Apple Pay. Most top card processors enable Apple Pay for their clients. Check out our review of Helcim, our Square review, our Chase Payment Solutions review, and our review of Stax to learn more about credit card processors that support Apple Pay.
Sign up for an account with your credit card processor. After selecting a credit card processor with the pricing and features you need, set up your account. Ensure Apple Pay is enabled.
Order NFC-enabled credit card readers. Obtain your NFC-enabled credit card readers and set up and test your system.
Train your staff on accepting Apple Pay. Your staff must instruct customers to hold their phones near the NFC reader to pay. Your team must also know how to select Apple Pay as the payment type in your POS system.
Post signage about accepting Apple Pay. Signs letting customers know your business accepts Apple Pay can help boost sales, especially among younger customers.
Tip
If you need to accept credit card payments using your phone, you must ensure your credit card processor provides mobile card readers and supports mobile payments. Many mobile card readers are also NFC-enabled, so you can also accept Apple Pay.
How does Apple Pay work for businesses?To implement Apple Pay, your business must already accept credit cards. You’ll need a credit card processor or facilitator to accept and process customer payments for online and in-person purchases made with Apple Pay. That processor or facilitator must also accept Apple Pay and enable Apple Pay on your account. For in-person payments, you’ll need a card reader that accepts NFC payments.
When a customer purchases using Apple Pay, the credit card processor or facilitator processes the transaction and deposits the money into your account, minus any fees.
Tip
If you’re looking for a payment facilitator, it’s easy to start accepting credit cards with PayPal, Square or Stripe.
Did You Know?
Online payment security tips include requiring two-factor authentication, verifying transactions and buying cyber-liability insurance.
How much does it cost to accept Apple Pay?There is no cost to the buyer to use Apple Pay to make purchases. However, your credit card processor or facilitator will charge your business a fee for each Apple Pay transaction, just as it would for every credit card transaction. The transaction fee is a percentage of the purchase total plus a flat per-transaction amount.
Credit card processors don’t charge any additional fees for Apple Pay transactions, so there are no additional costs related to accepting Apple Pay beyond their standard credit card processing fees.
Credit card processors and facilitators that accept Apple PayMany of the best credit card processors and facilitators accept Apple Pay. Here’s a breakdown of top processors and their associated fees.
Company
Apple Pay in-person transaction fee
Cost of NFC-enabled card reader
Facilitators
PayPal
2.7%
$59.99
Square
2.6% + $0.10
$49
Stripe
2.7% + $0.05
$59
Processors (may also charge monthly fees)
Merchant One
0.29% to 1.55%
Free for new customers
Clover
2.6% + $0.10
$9.95 per month
ProMerchant
Interchange + 0.5% + $0.15
Free for new customers
Tip
Read our review of Clover, our Merchant One review and our ProMerchant review to learn more about these credit card processors and their associated fees.
Common Pixel 6 And 6 Pro Problems And Their Solutions
Just when we thought Google finally managed to launch a new Pixel phone without any major issues, the internet has proven us wrong. The device started shipping on October 28, and just within a few weeks of time, Reddit and Google’s support forum is flooded with users reporting Pixel 6 issues. Whether you are still on the fence about buying the Pixel 6 yourself or facing these issues on your device, we have compiled a long list of the common Pixel 6 and 6 Pro problems along with their solutions.
Fix Common Pixel 6 Series Problems (November 2023)We have listed all the common Pixel 6 and 6 Pro problems along with their potential fixes. Feel free to use the table below to browse through all the problems or jump to a specific issue you are facing with your Pixel 6. We will regularly update this article to keep you informed about any new issues or fixes shared by Google.
Slow Fingerprint ScannerIf you feel your Pixel 6 or 6 Pro’s fingerprint scanner is slow and inconsistent, you are not alone. Google officially says it is due to enhanced security algorithms that are at play during the unlocking process. It is a common Pixel 6 series problem, and there are a few nifty methods to fix it. In case you encounter a laggy unlocking experience on your Pixel 6, the methods below should hopefully improve the situation.
Increase Touch Sensitivity to Speed Up Pixel 6 Fingerprint Scanner
Increasing touch sensitivity is believed to improve the reliability of Pixel 6’s fingerprint reader. Here’s how to do it:
2. Scroll down until you find the “Increase touch sensitivity” toggle under “Other display controls”. Enable this toggle to fix your Pixel 6’s slow fingerprint scanner.
Register Fingerprints in Different Pressure Levels and Lighting Conditions
For instance, if you applied light pressure when you first set up the fingerprint scanner, do a firm press to register the same finger the next time. Once you’ve done that, wait for the fingerprint scanner to malfunction and enroll a new fingerprint that works well in that condition. The idea here is to train the fingerprint reader in light and dark lighting conditions to improve efficiency. Meanwhile, Google recommends firmly pressing and holding the fingerprint scanner when unlocking the device in bright outdoor sunlight.
Use Certified Screen Protectors
A cheap screen protector may also impact the fingerprint scanner’s performance. Google recommends using screen protectors from ‘Made for Google’ certified brands, namely Zagg, Otterbox, and Panzerglass. You could also take a look at our roundups of the best Pixel 6 screen protectors and Pixel 6 Pro screen protectors to find one that works well with your device’s fingerprint scanner.
Dead Fingerprint ScannerIf you are facing this issue, perform a factory reset to immediately fix your Pixel 6 or 6 Pro. Given the severity of the issue, we could expect Google to release a fix in a future update.
Rapid Battery Drain IssueBattery drain is a widely reported problem in the Pixel 6 series. While some users are getting decent battery life, others aren’t. This is likely due to the fact that adaptive battery needs some time to learn your usage patterns. In fact, several users have noticed an improvement in battery life after using the device for a few days. While you give your new Pixel 6 time to adjust to your daily usage, you could try these nifty hacks to get the most use out of your handset on a single charge.
Turn off 5G To Reduce Battery Drain on Pixel 6 From Settings
Although Pixel 6 is a capable 5G phone, you are better off without 5G if you are in an area with weak 5G connectivity. In the process, you would also save some precious battery life. Check out the steps below to turn off 5G connectivity on the Pixel 6 series:
1. Open the Settings app and tap “Network & internet“. On the next page, tap on SIMs.
Use USSD Code to Turn off 5G
If you are not seeing the option to change the preferred network type in the Network & internet settings, follow the method below to turn off 5G using USSD code to fix the battery drain problem on your Pixel 6.
1. Open your phone’s dialer app and type the following USSD code.
*#*#4636#*#*2. You will now see a “Testing” screen. Here, tap on “Phone information”.
2. On the Phone Info screen, you will see key details about your device, including your IMEI number, phone number, and more. Tap on the ‘Set Preferred Network Type’ dropdown list option and choose a network type that doesn’t have “NR” in it. Although it won’t look scrollable, you can scroll down the list to find network types without “NR”.
Disable “Mobile data always active” Toggle to Improve Battery Life
Having said that, this option is not for everyone. You might run into issues related to calls and MMS, especially if you use Wi-Fi calling. If you face MMS-related issues after disabling the toggle, make sure you re-enable it.
Pixel 6 Ghost DialingIf you have been keeping up with the latest Pixel 6 news, you would know that Pixel 6 and 6 Pro are automatically calling random contacts. This is happening due to Google Assistant, and Google is already working on a fix. Meanwhile, you can disable Google Assistant on the lock screen to stop the device from pocket dialing your contacts. To fix this Pixel 6 problem, follow the steps below:
2. Here, tap on ‘Lock screen’ and then disable the “Assistant responses on lock screen” toggle on the next page. Google Assistant will no longer automatically call people on your Pixel 6 moving forward.
Nova Launcher Crash IssuesAre you facing crashes while using Nova launcher or other best Android launchers on your Pixel 6? As it turns out, there’s an easy fix for this issue.
As the Nova Launcher developers have pointed out on their official Twitter handle, all you have to do is remove all widgets from the home screen in Pixel and Nova launchers to fix the crashing problem. After removing these Android 12 widgets, reboot the phone, and you should no longer face launcher crashes. If that doesn’t fix the issue, you could try installing Nova launcher after removing all the widgets from Pixel Launcher’s home screen.
Inconsistent Adaptive BrightnessAdaptive brightness automatically adjusts the brightness based on ambient light conditions. However, the Pixel 6 series seems to be a hit or miss when it comes to the accuracy of adaptive brightness, as users complain about the display getting too dim at times. If you would like to manually control the brightness instead, turning off adaptive brightness from Settings will fix this common Pixel 6 problem.
Pixel 6 Overheating/ Throttling IssueThere’s no hiding the fact that users are facing overheating issues with the Pixel 6 and 6 Pro. Users report that the device gets noticeably warm even with regular browsing and using social media apps. Moreover, in our testing, we have discovered that the Pixel 6 is throttling performance at temperatures over 40-degrees. It is difficult to enjoy a simple game like Genshin Impact, PUBG Mobile, or other popular and best Android games.
The worst part is that there is no tangible fix for the Pixel 6 overheating problem. You could try simple fixes like switching off 5G whenever it is not in use, keeping the device away from direct sunlight, and killing resource-intensive apps when you are not using them.
Poor Video Call QualityAccording to multiple user reports, the output shown in the front camera viewfinder is grainy, resulting in an underwhelming video calling experience. It seems to be happening even on Google’s own video calling app Duo. That said, user reports on the Pixel Support page suggest that Google plans to fix this in a future software update. If you are facing this issue, you hopefully won’t have to wait too long for a fix.
Slow Charging SpeedsIf you have noticed slow charging issues on your Pixel 6 and 6 Pro, it is, unfortunately, a feature and not a bug. Although Google is urging customers to get a 30W charging brick, independent tests have found that the Pixel 6’s charging speed maxes out at 22W. This is a weird Pixel 6 problem with essentially no solution readily available at the moment.
As a workaround, Google recommends not cycling the power button and pressing and holding it instead to switch on the device. Google has promised to fix the display residual light issue with the December software update.
Turn off Game DashboardGame Dashboard is an excellent Android 12 feature that offers a variety of useful tools to improve your gaming experience. However, you might not find it useful if you are an occasional gamer. If you are annoyed by the Game Dashboard icon pop-up whenever you open one of the best casual Android games, you can choose to disable Game Dashboard.
Fix Assistant Voice TypingGboard’s Assistant voice typing is one of the highlights of Pixel 6 and 6 Pro. The feature offers a hands-free experience and lets you type, edit, and send messages with your voice. However, some users report that the feature is greyed out by default, and it is due to secondary language selection. You can fix this Pixel 6 problem using the steps below:
1. Open the Google app and tap your profile picture at the top-right corner. When the pop-up menu appears, tap on “Settings” and select “Google Assistant” on the next screen to browse Assistant settings.
2. From the Google Assistant settings page, tap on “Languages” to manage Assistant languages.
Media Auto Pause Bug Bonus: Check your Pixel 6 OrderGoogle seems to be facing a logistics problem while shipping the Pixel 6 and 6 Pro to customers. There are multiple reports on Reddit and Twitter from users suggesting that they got the wrong model and storage size. While some got lucky by receiving an upgraded model at no additional cost, others had to deal with customer support for replacements.
Hence, if you are planning to gift a Google Pixel 6 or 6 Pro to your loved ones during the holiday season, make sure to check what you have received from Google to avoid potentially awkward moments.
Find Solutions to Common Pixel 6 Problems
How To Connect Your Galaxy Nexus To Ubuntu And Enable File Transfer
Why is this so?Most older Android phones are using the USB block mode to connect to your computer. In this mode, the computer will see your phone’s SD card as a USB device and mounts it as one. The bad thing about this USB block mode is that once your SD card is mounted in the computer, it won’t be functional in the phone. Any app that depends on the SD card will fail to work during the time when your device is connected to the computer.
Ubuntu doesn’t come pre-installed with support for MTP, that’s why you can’t get your computer to see the phone after you have plugged it into the USB port.
gMTP is a simple MP3 and Media player client for MTP-based device. It provides a GUI for you to mount your Galaxy Nexus and transfer files in/out of it. We will need to compile some code in the process. Follow the steps below and you will be fine.
1. Open a terminal. Install libusb-dev
sudo
apt-get install
libusb-dev2. We are going to need a copy of the libmtp file. The version in the Ubuntu repo is outdated, so we need to download the latest version of libmtp here. (For your info, I am using libmtp-1.1.2.tar.gz).
3. Extract the libmtp file to your Home folder. Back to the terminal:
cd
libmtp-1.1.2 ./
configure--prefix
=/
usrmake
sudo
make
install
This will compile and install the libmtp file.
4. Lastly, install gMTP
sudo
apt-get install
gmtpNow, plug in your Galaxy Nexus and open gMTP. Press the Connect button. If successful, you should see the SD card folder of your Galaxy Nexus. You can now transfer files using the Add/Download button.
Note:
1. Even if it is connected in gMTP, your device won’t appear in the File Manager. You can manage your files transfer only in the gMTP GUI.
2. When attempting to download files from your phone, it will return an error saying the file is not found. This is because the default Download path has been to set to “/” (root) and you have no permission to write to the root folder. To change this, simply open the Preferences and change the Download path to “/home/username” or any other path that you desire.
That’s it.
Damien
Damien Oh started writing tech articles since 2007 and has over 10 years of experience in the tech industry. He is proficient in Windows, Linux, Mac, Android and iOS, and worked as a part time WordPress Developer. He is currently the owner and Editor-in-Chief of Make Tech Easier.
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