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By now, most of us are familiar with the concept of AI. As one of the most popular technologies making rounds today, AI is talked about pretty often in mainstream media. While most of us have already heard of a few interesting applications of AI in different fields, many aren’t aware that it has practical use in the world of entertainment! Entertainment and technology are closely intertwined, so when one changes, the other usually follows. With that in mind, here’s how AI is used to improve some everyday entertainment channels we all know and love.  

AI in Online Casinos

Online casinos have become a pretty popular alternative to brick-and-mortar ones in the past few years. These virtual entertainment spaces are filled to the brim with high-quality games, so not hard to see why so many people prefer them! From classic table games like Blackjack and Poker to tons of themed slots, online casinos have it all! So, if you’re looking for a

AI in Video Streaming

Whether it’s streaming services like Netflix and Amazon Prime or online platforms like YouTube, video streaming is easily one of the most popular ways people consume entertainment nowadays. These platforms are easy to love. They’re stocked with thousands of movies, TV shows, and even 

AI in Video Games

Gaming is one of the fastest-growing industries today. People love video games for a plethora of reasons, but one of the biggest ones is the sheer variety these games come in! Whether you’re into horror, action, fantasy, or even romance, there’s a video game out there for you. It’s safe to say that AI finds more than one purpose in the world of gaming. While there are many AI applications in this area, we’re going to focus on a specific one you might not have known about.

By now, most of us are familiar with the concept of AI. As one of the most popular technologies making rounds today, AI is talked about pretty often in mainstream media. While most of us have already heard of a few interesting applications of AI in different fields, many aren’t aware that it has practical use in the world of entertainment! Entertainment and technology are closely intertwined, so when one changes, the other usually follows. With that in mind, here’s how AI is used to improve some everyday entertainment channels we all know and love.Online casinos have become a pretty popular alternative to brick-and-mortar ones in the past few years. These virtual entertainment spaces are filled to the brim with high-quality games, so not hard to see why so many people prefer them! From classic table games like Blackjack and Poker to tons of themed slots, online casinos have it all! So, if you’re looking for a new casino to try your luck at, visiting one of these modern marvels is a great idea! If you’re wondering how AI fits into the online casino equation, the answer is pretty simple. Plenty of online casinos these days use AI to track player patterns. The AI gathers data about which games players prefer to spend time on, what type of gameplay is more entertaining, and how competitive games affect players. Naturally, this data is later used to develop new games tailored to what most players like. Knowing this, it’s easy to see why these places are gaining so much interest!Whether it’s streaming services like Netflix and Amazon Prime or online platforms like YouTube, video streaming is easily one of the most popular ways people consume entertainment nowadays. These platforms are easy to love. They’re stocked with thousands of movies, TV shows, and even shockingly niche content that most people would overlook. There’s something on them for everyone, and that’s exactly why they’ve seen a massive bout of growth in the past decade! AI is used somewhat heavily when video streaming is in question. Most notably, AI is used to help track the content people like so the platform can curate a personalized user experience tailored to their preferences. You’re probably already familiar with some of the AI features used here. In most cases, this includes video recommendations based on your viewing history and layouts that are easier to navigate.Gaming is one of the fastest-growing industries today. People love video games for a plethora of reasons, but one of the biggest ones is the sheer variety these games come in! Whether you’re into horror, action, fantasy, or even romance, there’s a video game out there for you. It’s safe to say that AI finds more than one purpose in the world of gaming. While there are many AI applications in this area, we’re going to focus on a specific one you might not have known about. In video games, AI is best used to make the games feel more natural. You might be a bit confused by this blanket statement, but here’s a basic explanation. AI, or a more rudimentary version of it, is heavily added to most non-playable characters in video games. Thanks to this, these characters can learn from your gameplay style and adjust theirs accordingly! Instead of following a single pattern that would make things boring, AI gives video game characters some personality

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How Can Ai Improve & Manage Vulnerability Scanning Operations?

You don’t have to be a security expert or even a business owner to know that cyber-attacks are some of the biggest threats to our modern, hyper-connected society. We live a big part of our lives online, and with the boom in e-commerce and e-services, most business operations happen online as well.

Plus, we store sensitive data, such as financial, personal, and healthcare information, in digital format. This has massive benefits for everyone involved but also comes with the curse of cybersecurity threats and risks.

This is why organizations and business owners often find themselves talking about cybersecurity strategies. Vulnerability scanning is an essential component of such strategies, but it’s not something a regular person can do right.

Still, with the help of cybersecurity specialists, you can make sure your business and its data are safe. Plus, it seems you can use AI technology to improve the process. Moving forward, we’ll dig deeper into vulnerability scanning and how AI can help.

What Is Vulnerability Scanning

At the base, vulnerability scanning can be defined as the process of using software tools to identify security issues in a given environment. These software tools are also called vulnerability scanners and already have a wide range of built-in automated tests (in the number of thousands).

The main purpose of a vulnerability scanner is to probe your systems’ defenses and gather useful information, such as outdated or non-patched software that could be exploited. Once the scanning is complete, you get a detailed report on potentially problematic areas that attackers may use to gain unauthorized access to your systems, steal sensitive information, or disrupt business operations.

Using this report, an organization can devise a plan to increase the level of cybersecurity and remediate any serious weaknesses before they become a problem. Since the level and type of cyber threats are always growing and changing, the process of scanning for vulnerabilities and fixing the ones you find (aka Vulnerability Management) is ongoing.

Who Should Be Concerned?

Cyber attacks can (and usually do) impact anyone, regardless of size and organization type. However, more often than not, iron-clad cyber security seems to be something only big guys need to worry about. After all, the cyberattacks we see in the media are all about some major corporations being hit.

However, this doesn’t mean small businesses aren’t being targeted. In fact, because small businesses tend to brush off the need for a proper-working cybersecurity system, cybercriminals have a better chance of launching a successful attack. And they know this!

So, the issue of Vulnerability Management cannot be taken lightly by anyone who uses online means of communication and business.

Where Can AI Technology Help?

The current vulnerability scanners and Vulnerability Management procedures are efficient, but they are not perfect. Also, if you want to understand how standard vulnerability scanning works, check out this comprehensive guide.

For instance, classic solutions are not always efficient with hybrid environments, which include mobile and IoT devices. Also, traditional vulnerability scanners tend to overlook more complex attacks, which include phishing or credential issues.

Furthermore, because classic solutions don’t create a list of priorities when it comes to vulnerabilities (from severe to get to it whenever), security professionals have to do extra work when creating the final report that lets organizations understand how to plan their defense.

But, with the use of AI and Machine Learning (ML) systems, vulnerability scanning and management could become much better. Here are a few examples that show how AI can help:

Better & Faster Data Analysis

AI and ML can perform data analyses in real-time, which means software tools powered by this technology will be able to prioritize vulnerabilities based on their severity a lot faster than any human specialist could.

Furthermore, AI-powered tools are a lot better at predicting risk factors that are usually indicators of more complex attack vectors, such as phishing or user-related weaknesses.

Better at Detecting Hidden Threats

However, traditional vulnerability scanners don’t account for user behavior, which means the weakest link is not even considered. AI-powered tools can fix this by using ML to analyze user behavior and detect anomalies.

Plus, with AI, you can easily create a list of assets that are crucial for the company (servers, cloud storage, tools, resources, and so on) and need better protection.

Fewer False Positives

Classic vulnerability scanning solutions work on the principle of “better safe than sorry,” so they’ll err on the side of caution when meeting something that could be considered a threat. However, this can (and usually does) result in a long list of false positives that need to be cleared by the security team before handing in the final report to the customer.

When AI technology is used, the system can detect whether or not an identified vulnerability is real (most of the time). This results in an easier-to-sort list of threats, which means less time spent looking for clues and less money spent on vulnerability scanning.

Key Takeaway

What Is& What Is It Used For?

What is chúng tôi & What is it Used For? Run an anti-malware program to remove the threat from your PC

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The chúng tôi file has been reported to be consuming a high amount of CPU resources by multiple users.

Read this guide to understand what this EXE file is and if it is an important system file or not.

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Many readers have reported that they are seeing the chúng tôi process on their Task Managers, which is consuming high memory. They are confused about whether they should keep it intact or not.

In this guide, we will give you all the details that you need to know about chúng tôi and whether this is harmful or important for your PC. Let us get right into it.

After reading several forums and going through various reports, we discovered that chúng tôi is a malicious process that runs on your PC because of a virus infection.

This file is noticeably created by the FORBOT-BJ WORM. This worm virus is meant to steal sensitive data from your computer.

The virus basically creates and edits the registry files and makes the chúng tôi process run automatically on Windows startup.

If it says Microsoft, then it could be a system file. However, in case it says Unable to verify or something else, then it is a sure-shot malicious file.

Software, especially cryptocurrency miner software can mask themselves as important system files and cause various issues on your computer after infecting them.

This chúng tôi file is also a part of malicious programs that can infect your sensitive files and lock them behind paywalls or steal them and send them to the attacker over the network.

Moreover, the chúng tôi file isn’t an important system file, and you can easily disable the process and it will cause no harm to your PC. So, you can remove it from your computer.

1. Run an antivirus scan

The best way to remove any virus or malware from your computer is to simply perform a virus scan and remove the detected problem.

For that, you can use the Windows Security tool that comes built-in with Windows OS. However, this isn’t as effective as dedicated antivirus software.

In such a case, we have listed some of the best anti-malware software and the best antivirus software that you can use and easily resolve such issues and keep your PC protected.

2. Clean the registry

Since this chúng tôi malicious file tweaks the registry and causes all sorts of damage to your computer, we would suggest you perform a registry cleanup.

For that purpose, you do not need to do anything manually. You can simply use some of the best registry cleaners that we have tested and get done with your job.

Using the registry cleaner, you will make sure that there are no traces of the chúng tôi file on your computer.

On the same note, you could use a standalone PC repair application that can fix Registry issues alongside corrupted registry files.

3. Perform a system restore

To make that process easy, we have a guide that explains how you can reinstall Windows with just 2 easy steps. This guide explains everything in detail and will help you remove the chúng tôi file from your PC.

You can also download the Windows 11 ISO and install it using bootable USB media. In order to learn how to create bootable media, we would suggest you check out our guide.

But before you do that, we would suggest you back up the data on your PC, so that none of your important data is lost when reinstalling or upgrading the PC.

That is it from us in this guide. You can also check our guide that explains what is the chúng tôi file and if you should delete it from your PC or not. We have also detailed whether or not you should keep the chúng tôi file on your computer or not.

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How To Use Culture To Improve Customer Lifetime Value

Only 34% of marketers report being comfortable with the idea of customer lifetime value, and even those who get it struggle to market across generations

“Know your audience” is Marketing 101, so why do so many marketing leaders miss the mark when appealing to their bases? Even when a brand is successful, it often struggles to maintain that appeal in the long run. Your brand’s customer lifetime value strategy is crucial, no matter what industry you’re in.

Unfortunately, only 34% of marketers report being comfortable with the idea of customer lifetime value, and even those who get it struggle to market across generations. They get lost in the myriad details of the marketing process without realizing it’s an audience’s culture — not one of the countless formulaic solutions that work only on paper — that maintains its loyalty.

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To be fair, the lifetime value of a customer is still a formula. Marketers still have to understand the numbers and analysis behind an effective strategy. They hit a roadblock, though, when they focus solely on the formula without asking themselves why it works.

An overlooked asset

When discussing customers, we’re talking about human beings — not just consumption habits. A person will choose a brand to reflect their identity. By choosing a particular brand, that person reaffirms both their own and their tribe’s perceptions about her desired identity.

These questions, of course, become difficult because you’re not trying to reach just one person. As consumers, we constantly share our opinions about brands with others. We persuade our friends to try products we like, we spread our love for favorite brands on social media and we certainly voice our disapproval of brands that fail to meet our expectations.

An effective customer lifetime value strategy, then, takes these entire social networks into account. For instance, Patagonia connects its brand with several environmental issues to appeal to its outdoorsy and passionate fanbase. The company even created an ad urging customers not to buy its luxury jackets and to swap clothing pieces they no longer needed.

On the surface, Patagonia was condemning a consumerist culture, and in doing so, it tapped into its audience’s environmentalist culture and convinced consumers that the company was doing the right thing. Suddenly, spending $150 on a fleece doesn’t seem so steep when it connects to a cause the customer believes in. And when customers support a cause, their interest is piqued for a lifetime.

Finding your approach

Each company has unique success stories because each target audience has its own set of passions and lifestyles. Learning from other brands is one thing, but understanding the value that your brand brings to your audience is what can separate you from the pack. Try out the following strategies to help you not only reach more consumers but to reel those consumers in for good:

1. Brainstorm on your audience’s evolution

It’s one thing to understand your customers’ culture; recognizing how that culture evolves over time is a bit more complicated. Adidas, for example, has connected with its customers on a deeper level by collaborating with Parley for the Oceans to develop shoe and clothing lines made from recycled oceanic waste.

The athletic apparel company gambled that its customers would prioritize sustainability over traditional production materials and won. In 2023 alone, Adidas sold one million pairs of shoes from the recycled materials and the company anticipates more than $1 billion dollars in revenue from this collaboration in the near future. Adidas’ decision to prioritize sustainability in order to follow its audience’s projected evolution made a big impact on its customer base.

Adapting to your base’s changing characteristics is essential to maintaining their loyalty indefinitely. That makes determining significant milestones in your demographic a perfect first step to solidifying a concrete strategy to enhance customer lifetime value.

Start a list with your marketing team to brainstorm how your customers have changed since your brand first caught their attention. Maybe your ideal patron is turning 50 and their kids are leaving for college. Your base in the ’80s might have been punk rockers, but when those customers have traded their leather jackets for leather briefcases, your message has to evolve as the audience’s identity evolves.

The best way to adapt to your audience’s evolving perceptions is by asking yourself and your team a series of questions. Questions such as “What are their hobbies, and why do they choose them?” and “How do they access our product?” will get you thinking about where your consumers are right now. This way, instead of waiting around for them to tell you they’ve changed, you’re taking the initiative and you’ll prove your devotion to them by making the first move.

2. Personalize your marketing messages

A word of caution: just because your primary customers are adopting new attitudes and behaviors doesn’t mean they are all the same. Even customers in the same age bracket will have varying characteristics, resulting in a diverse target market. Crafting a one-size-fits-all message, then, is a death sentence, as it won’t help you connect to the individual customer.

3. Be a self-proclaimed anthropologist

None of these strategies matters if you misinterpret your customers’ unique values, a mistake that happens when marketers spend all day plugging numbers into a computer. Sure, there are handy tools to analyze your target audience, but seeing as a mere 3% of marketers claim their data is fully optimized, a purely scientific approach won’t cut it. Ultimately, the key to developing a valuable customer lifetime value strategy is to engage with your consumers.

Like a dedicated anthropologist, go out and interact with potential brand loyalists. Dos Equis created this connection with its customers by realizing consumers should be defined by more than their immediate interest in the product. The Most Interesting Man in the World campaign acknowledged that consumers want a beer that makes them feel classy and unique. It wasn’t just marketing to college students who occasionally buy six-packs; it targeted an entire culture that longs to live an exciting life.

To dig into your customers’ real wants and needs, have a conversation with them and leave your biases and assumptions at the door. Afterward, start brainstorming from the beginning with your team. You’ll be amazed at how much more creative your ideas are when you get to know the people you’re selling to.

Final thoughts

Don’t be alarmed if all this sounds overwhelming. Redesigning your customer lifetime value strategy can be daunting given the complexity of consumers in every industry. But even if your approach has worked in the past, chances are it’ll soon be obsolete — if it’s not already. Cookie-cutter marketing methods produce average results at best. Understanding your customers’ culture and what makes them tick might just be the solution your company needs.

Amazon Prime Video Is The Netflix You Used To Know

Amazon Prime Video is the Netflix you used to know

Netflix isn’t what it used to be, at least if you’re located in the US. Sure, you could order DVDs and probably get just about anything you want, but that seems downright archaic and slow and you may not even own a DVD player at this point, never mind watching stuff on mobile. Netflix is rolling out a ton of original content and that’s great, but the licensed content library is more or less dwindling in equal measure. What happened to all the great movies and TV shows? They’re chilling on Amazon Prime Video.

Amazon Prime Video long languished behind the relatively burdensome annual Prime membership cost. The company removed that limitation in the recent past, though, introducing an $8.99/month rate if you’d rather subscribe to Prime Video on a monthly, rather than yearly, basis. Many people who avoided Prime Video because of the large initial cost have now taken interest in it, and for good reason.

Amazon Prime Video, in many ways, is similar to Netflix: you can install the app on many platforms and browse through streaming video content. It trumps Netflix in two big ways, though, and neither are insignificant.

First things first, you can find far more premium content streaming on Amazon Prime Video than on Netflix. I recently decided to binge watch The chúng tôi while it is available in its entirety on Prime Video, it’s not available to stream on Netflix. Feel like watching VEEP? Same deal, you can stream it on Prime Video but not Netflix. That’s just a small example, of course.

How about Suits? Amazon nabbed that as an exclusive last year, at least in the US (and since Netflix banned VPNs, that’s a big deal for some). Other shows Amazon Prime Video allows you to stream that Netflix doesn’t includes the notable The Wire, Downton Abbey, Band of Brothers, Boardwalk Empire, Vikings, The Pacific, True Blood, Orphan Black, Curb Your Enthusiasm, The Newsroom, Doctor Who, Mr. Selfridge, The Americans, Mr. Robot, and tons more. But you get the point.

The perks don’t stop there, though. If there’s something you really want to watch that’s not available to stream, you have one option on Netflix: get the DVD. With Amazon Prime, though, you can just pay for a digital copy or rent a digital copy, and then proceed to stream it immediately on whatever device you’d like.

Yes, you have to pay for it, but DVD rentals from Netflix aren’t free, either, so you’d have to rent multiple DVDs every month to make it more financially feasible. At the same time, you’d have to rip them to a video file to play them on mobile, and that kind of format shifting is a gray area legally, not to mention time consuming and annoying.

None of this is to pick on Netflix or to say it’s not a great service, because it is. It’s just that Netflix is increasingly becoming about Netflix’s own shows, and so those pining for the Netflix of old — the one that isn’t packed with garbage content and little else — need to look elsewhere. If you’ve never used Prime Video, sign up for a trial and give it a go. It may end up being exactly what you’re looking for.

What Is Snapchat My Ai Chatbot & How To Use It

The world is switching to Artificial Intelligence-powered (AI-powered) tools, and so are social media apps like Snapchat.

Yeah, you heard it right!

Snapchat, the popular photo messaging app, is set to launch its new My AI chatbot supported by Open AI’s ChatGPT. It is worth noting that Snapchat is the first social media platform to integrate an AI-powered chatbot for its users.

According to the reports, Snapchat will initially roll out My AI for Snapchat+ members in the United States. Keep reading to learn more about My AI.

What is Snapchat ‘My AI’ Chatbot Powered with ChatGPT:

My AI is Snapchat’s new experimental feature for Snapchat+ members. The feature is powered by artificial intelligence and acts as a companion while chatting with friends. Snap announced the launch of My AI in a recent blog post exclusively for its US-based Snapchat+ members.

The Chatbot can suggest gifts for your BFF, assist in planning trips, write poems, and even give dinner suggestions. The Chatbot is trained to have fun conversations in polite language, not including words that trigger violence or sexually explicit content. You can talk to My AI like a friend and share your likes and dislikes.

For a personalized experience, users can give My AI a custom name and add a personalized background.

How Does Snapchat ‘My AI’ Chatbot: Work

Snapchat My AI is a mobile-friendly chatbot that answers the user’s questions within the app. The feature acts as a companion while using the app. It provides suggestions or responds to your questions as ChatGPT does. My AI doesn’t support essays, so you may not get answers related to that using this feature.

Nevertheless, the app responds to your messages with artificial intelligence, and you can consider it as another hangout friend on Snapchat. It provides answers to various questions as you chat with your friends. However, since it’s a new feature, Snap suggests users not rely entirely on My AI.

Snap agrees that My AI is prone to errors, so the company has also requested that users provide feedback. Again, the best way to make this feature useful and relevant to users is by interacting with it consistently. The more you interact with My AI, the better responses you get!

How to Use Snapchat ‘My AI’ Chatbot

Snapchat My AI chatbot is exclusively available to Snapchat Plus members. So, you’ll see My AI on your device only if you are a Snapchat+ member. The feature will appear automatically in your chat feed. You can use My AI by swiping right from the Camera tab.

Alternatively, if you don’t have a Snapchat+ subscription, you can purchase it at $3.99 per month. The app allows users to access premium features via its one-week free trial.

Note that the company has released My AI for United States users. So, Snapchatters from other countries will have to wait until the feature is released in their countries.

How to Remove Snapchat ‘My AI’ From Your Chat Feed

If you are not interested in the My AI feature, you can disable it and remove it from your chat feed. Snapchat allows you to clear My AI conversations and remove My AI entirely from your chat feed. Here is how you can remove My AI from your chat feed:

Select Clear Conversations and hit the “X” button to disable My AI from your feed.

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Frequently Asked Questions

Does the Snapchat AI Chatbot Store Conversations?

Yes, Snapchat AI stores conversations. The conversations remain in the feed until you delete them. However, if you are concerned about your data privacy, you can remove My AI from Snapchat using the steps mentioned above. This will delete your conversations and remove My AI.

What Other Data Can It Access?

Conclusion – Snapchat’s My AI Chatbot

Snapchat’s My AI Chatbot is the latest feature of Snapchat. The feature has several pros and cons, but overall, My AI will improve the user’s experience on Snapchat. If you are a Snapchat+ user in the US, you can enjoy using this feature immediately. You can also provide your feedback to help Snapchat improve My AI.

Users from countries other than the US must wait until Snapchat rolls out this feature for other countries.

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