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Hotels are starting to pay attention to millennial trends in a new way, as this generation is quickly becoming the primary spender in the hospitality industry. According to a report by Sabre, North American millennials currently account for nearly half the online traffic of the sites they look at, and are generating 35 percent of the revenue. All signs point to this trend increasing in the coming years. According to the 3rd Annual Hipmunk Travel Habits Study, 72 percent of millennials expect to travel more for pleasure in 2023, and 80 percent expect to travel more for business.
In order to stay competitive and capture this blossoming market, hotels must understand how millennials make travel decisions, and then adapt their strategy, especially in terms of hospitality technology, to this generation. Since millennials are willing (and in many cases prefer) to stay in vacation rentals such as Airbnb, it is essential to give them a reason to choose a hotel over a rental.
What Factors Into Millennials’ Lodging Decisions?
Although they are known for being a thrifty generation, the Portrait of American Travelers from MMGY Global found that 45 percent of millennials are willing to pay more for true luxury when planning an elaborate stay. Alternatively, for regular travel, millennials look for a clean and efficient place to stay, according to an article in Mashable. In that article, Marriott CEO Arne Sorenson states that younger guests prefer items such as a full dresser, closet and desk to be removed for more space.
A recent Washington Post article pointed out another important consideration for millennials — community space to socialize with other guests. These spaces need to have the tech capabilities for fast (and free) Wi-Fi as well as charging capabilities. As the Mashable article notes, “They spend less time in rooms and like to socialize and work in vibrant lobbies with a sense of community.”
Not surprisingly, technology weighs heavily in millennials’ buying decisions. According to JLL, millennials want technology to be integrated into every aspect of their hotel experience, and look for perks like frequent Wi-Fi hotspots, mobile check-ins and keyless room entries. Sorenson also notes that a big television and fast Wi-Fi are important for this age group.
Using Hospitality Technology to Appeal to Millennials
In the rooms, hotels should upgrade their technology to include smart hospitality televisions that allow guests to stream content to in-room televisions, since many millennials bring their own content on devices. Additionally, hotels can cater to millennials by using energy-efficient in-room technology, including Internet of Things technology that customizes the environment to the guests’ lighting and temperature preferences.
Using technology throughout the hotel is another crucial component. Hotels should consider creating tech-enabled community spaces with plenty of outlets, smart televisions and space for bonding over technology. Since millennials are exceptionally reliant on their smartphones, hotels can use beacon technology to provide personalized information and offers to increase guest satisfaction and upsells.
Using new technology to appeal to millennials isn’t something that hotels can put on their “to be considered” list. While it’s important to create alternate paths for less tech-savvy guests, hotel trends must adapt to cater to this new generation of consumers in order for traditional hotels remain competitive in today’s market.
Learn about how digital hotel compendiums are helping hotels stay at forefront of innovative technology by streamlining their operations.
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Seven Virtualization Trends To Watch In 2008
Editor’s note: Amy Newman, the managing editor of ServerWatch, has covered virtualization since 2001.
With the number of days left in 2007 approaching single digits, it’s time to put this year to bed and look ahead to 2008. It would be hard to argue that 2007 was a watershed for virtualization technology. From chipmakers to ISVs, every IT demographic felt a virtual tug as the technology made its way into the mainstream.
Virtualization is even starting to impact which servers are leaving the factory. According to research firm IDC, third-quarter factory revenue in the worldwide server market grew 0.5 percent year-over-year, while the number of server units shipped grew 1.5 percent less than it did for the previous period in 2006. Is this an indicator of a bigger trend, as companies soup-up hardware to scale out an go virtual?
Perhaps. But there’s little doubt that in 2008 going virtual will bring sweeping changes to IT organizations and the data centers they support. Here are some trends to keep an eye on in the new year:
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MacDonald noted that managing the security in a virtualized environment is a lot like managing yet another operating system. Therefore be sure to keep the hypervisor patched, correctly configured and up to date.
In early 2007, “it’s all about the management,” was the mantra. By now, user enterprises and ISVs have drunk the Kool-Aid. Management options are out there — whether they’re being used properly is unclear, but they are available. In the latter half of 2007, attention moved to performance, integration and usability. In some cases enterprises are growing their own options. In other cases they are partnering. Last week, VMware, which traditionally has been a go-it-alone type of company, announced a partnership with SAP. Expect to see much more of such deal between the virtualization vendors and ISVs, as its less expensive and more efficient for all parties to do it this way.
As for who might be acquiring — watch the hardware side carefully. Theories about Intel, Sun Microsystems and IBM going on shopping sprees have surfaced in the blogosphere in recent months.
5. Microsoft Will Make Waves
Hyper-V will have an enormous and direct impact on the virtualization landscape in 2008. Sure, it isn’t expected to go gold until six months after Windows Server 2008 ships, but does that even matter in user communities that have largely accepted beta to be nearly as good as gold — especially from Microsoft, known for its constant patching and release packs.
More organizations deploy Microsoft than any other operating system. With Hyper-V a standard component, enterprises still on the virtual fence will be able to dip a toe in the water, easily and inexpensively.
This will make VMware and its ilk a tougher sell, especially if Microsoft truly plays nice with other operating systems. The value VMware and other competitors add will need to be enough to justify their price.
Consider last week’s product news from VMware, which unwrapped a new version of Virtual Infrastructure, and Virtual Iron, which took a new version of its software out of the bag. Both vendors emphasized storage, and the evidence of melding is pretty clear.
A recent survey from Xsigo Systems highlighted I/O problems that have been surfacing. As for automation, consider the price HP paid for Opsware this year and how quickly it integrated it into the organization.
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5 Digital Trends To Watch Out For In 2023
Every year brings with it new opportunities for digital success, and in this post, you will see my digital movers and shakers watch list for 2023.
The focus has been on the top search marketing and digital trends to keep a look out for so you can consider adding them into your marketing mix more effectively (or for the first time) as we move further into 2023.
Social Media Slows but Will Continue to GrowI feel like I am cheating slightly by adding this in, however, when looking at the dominant, unstoppable forces for 2023, I cannot omit social media. With new social media platforms entering the market and existing channels continuing to grow, this social media take over is far from over, although I expect the channel specific growth to slow somewhat.
Search Engine Journal’s Aki Libo-on wrote about this social media growth infographic that covers everything from active users and annual growth, through to user demographics and platform stats. Here’s a snippet from the infographic:
According to a recent report from Our Social Times:
Over a nine month period, the growth of Instagram far exceeded that of other social media platforms, including a growth spurt (between March and December 2014) where it surpassed the 300 million user mark and expanded its audience by approximately 50 percent
Facebook, surprisingly, had more video views in a single month that YouTube from desktops, however, the change in the Facebook video ‘auto play’ functionality likely had a direct impact on that
Snapchat is one of the fastest growing social media and messaging apps with six monthly growth in 2014 exceeding that of Facebook Messenger, Instagram, Pinterest, Vine, and many other alternatives
Low-Cost Marketing Will Expand—It’s Not All About EmailsWhen you think of low-cost marketing the first item that often springs to mind is email marketing. By 2023, I would imagine that a vast majority of businesses have trialed incorporating emails for newsletters, company updates, industry changes, promotions, exciting news and more. By comparison, a fewer percentage will have expanded this low-cost marketing scope to incorporate items like text marketing (also known as SMS marketing and mobile marketing), but there is a growing trend.
According to UK SMS providers, Textlocal’s M-Commerce’ white paper, a company who I work with,:
Almost 4 million men and women in the UK are keen to hear from retailers by text at least once per month.
When you begin to broaden the types of low-cost marketing and expand the areas within the marketing mix that to employ, you will be surprised by the responses gained, even from the same distribution lists. One of the factors for this is that people digest communication differently, so acknowledging that in the diversity of approaches to your target audience will improve key performance metrics like open rates, response rates, and more.
Digital Marketing Will Become Even More Integrated in 2023When you have distinct search marketing and digital expertise collaboratively working, you will be able to mitigate most of the drawbacks of one marketing channel with the benefits of another. From initial objective setting and strategy creation, through to identification of key results, metrics for defining success, and ultimately actions completed – many more businesses will be investing in integrated search marketing as 2023 progresses.
Below you can see an example of a digital integrated working model:
To support effective integrated working, companies will become more creative in their delivery approaches including internal staff interaction, as well as the working relationships with external service providers, changing the historical outsourcing approach to increase the external team mentality.
Omni-channel marketing (really another means to describe multi-channel marketing) was a quickly growing buzzword in 2023 (starting its growth in late 2013), and the trend is set to continue globally in 2023, too. Here is an example of what this trend looks like (you can see the Google Trend here):
Mobile Will be Included in Every Marketing StrategyThe growth of mobile search has been well documented and a recent study from Smart Insights tells us that this trend is going to remain active for some time to come. Mobile device targeting is not a new trend, but many businesses have not yet embraced it fully, or focused on the mobile opportunity enough to see it reach anywhere near its true ROI potential. A few key points from this recent study include the following.
Global mobile device users: Mobile users exceed desktop users on a global scale, this means that the opportunity to generate business value from effective mobile marketing has never been greater than it is right now. An increasing number of marketers are changing their approach to reflect this, and I see this continuing to build some momentum through 2023. There is some suggested plateauing of this, but I do not see 2023 being the time-frame in which this comes to fruition.
Internet access types: People are spending the majority of their daily internet viewing time using mobile devices, in fact, 51% of the total time spent in 2023 was with mobile phones and devices. When you consider the often intermittent mobile internet access (consider items like walking to and from locations, periods of working day downtime (breaks, etc.) and often quick internet access actions between tasks) this will shape many marketing approaches based on this and other behavioral identification too.
Data: It’s Getting Bigger and it’s Real TimeWhen looking at digital industry trends and key movers and shakers influencing approaches to service delivery, you cannot overlook the role of big data and real-time data. Marketers have access to more information than at any other stage of human existence, and the challenge for successful digital marketing in 2023 and beyond is making meaning from all this data.
Data fuels everything from content creation and insights, through to reporting and strategy refinement. If you are making any digital decisions without data, you are likely overlooking a wealth of extra opportunity.
Here’s an example of a deep data platform in action. This is the Apollo Insights platform with information from the agency I work for, Vertical Leap. The screenshot demonstrates agile dashboard functionality, pulling in unique data sets for generating insights from information:
What’s Next?The digital industry is always moving at a fast pace, and perhaps it is the speed of change that is the main constant.
While I am confident in my predictions for 2023 digital trends to watch out for, I am aware that there is so much more that can be added to my list. On this point, I would love to hear what you think about my predictions for digital trend movers and shakers in 2023, as well as your own predictions.
Looking forward to hearing your thoughts and feedback.
Image Credits
In-post Photo #3: Image by Lee Wilson
5 Healthcare Technology Trends To Watch At Himss 2023
Advocates. Superheroes. Defenders. Challengers. Guardians. If you work in healthcare and healthcare IT, are these the words you use to describe yourself? This year at Healthcare Information and Management Systems Society (HIMSS) 2023, organizers are encouraging the champions of healthcare to unite, drawing on heroic imagery as the theme of the conference. Conference leaders make the case that, yes, healthcare technology can be disruptive, paradigm-busting and bewildering — but ask providers to look past all that and accept the mission of superheroes: “Advance the safety, efficiency and quality of care, outcomes, health, and well-being for us all.” So much is happening where healthcare and technology intersect that it will require champions and superheroes to chart the path forward. Disruption, change and innovation are topics for the conference keynote sessions. These are exciting times in healthcare, and HIMSS 2023 aims to unite the champions of health to navigate these emerging trends. Whether you are attending HIMSS in person or joining the conversation on social media, follow these five trends during this year’s conference.
Nurse Communications Go MobilePerhaps no single group drives quality care like nursing staff. Nurses require the most up-to-date information to successfully manage patient care. They also play a critical role as conduit between patients and physicians. Mobile devices such as smartphones and tablets provide an ideal communications platform, but many hospitals are still relying on legacy technologies like pagers or comms badges. Smartphones and fully integrated clinical communications apps make the jobs of healthcare workers easier and result in higher quality care. Showcasing its solution at HIMSS, TigerConnect provides real-time communications software specifically for healthcare. The company’s platform provides a centralized solution to track patient status changes, expedite lab requests and results, speed up patient discharge and track the speed and logistics of therapies.
Cardiac ManagementIn the U.S., one in four deaths is attributable to cardiac disease, according to the CDC. Once a patient presents with a cardiac condition, regular monitoring and physician visits become standard. To more closely monitor these patients, some healthcare providers turn to remote monitoring using mobile devices as one option to manage and treat heart disease.
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New Approaches to Cognitive Skills Assessment Vision Enhancement InnovationsAccording to the National Foundation for the Blind, vision loss affects more than 25 million adult Americans. A number of innovative companies will be showcasing technology at HIMSS that helps enhance the lives of people with low vision. IrisVision has created an FDA registered Class-I medical device that works as a low vision aid. This tool pairs virtual reality technology from Samsung with software developed in collaboration with leading health experts. Another Samsung partner, Aira, offers a service that remotely connects blind and low-vision people with a professional agent via a smartphone app or their Horizon Smart Glasses paired with a Samsung Galaxy smartphone.
Remote Patient MonitoringEvery year, increasingly sophisticated telehealth devices enter the market. Remotely tracking, gathering and analyzing patient data allows care teams to spot potential problems with patients earlier than they could previously. With information delivered remotely, healthcare providers can interact with patients to modify care plans and intervene to head off the need for a hospital readmission. Remote patient monitoring solutions from companies like Ideal Life simplify the way patients, doctors and caregivers track, monitor and manage health conditions. Patients can engage without touching a computer. Doctors and nurses only need access to a web browser to analyze and retrieve patient information. If you’re attending HIMSS, drop by the Samsung Lounge in Room #224 H to see these innovative solutions and take a break from the expo floor.
Top Technology Trends For Cios To Watch In 2023 And Beyond
CIOs should ensure that they know the top technology trends for 2023 for enterprise
Associations have gone through a dramatic transformation, sped up by the real factors of the most recent two years. Chief information officers are confronting refocused essential drives that are moving away from addressing the requests connected with the pandemic. With the digital transformations that have bloomed in endeavors beginning around 2023, CIOs have turned into a vital piece of plans to manage a developing client base that is fundamentally more technically knowledgeable. Now is the time for these CIOs to evaluate their organizational priorities and focus on trends that can help maximize the growth and impact of their businesses. The 2023 trends poised to shape automation this year and beyond will focus on modernizing the variations of workspaces—remote, hybrid, and in-office.
Hybrid workplace enablement toolsThe benefit of the hybrid work model is that employees can choose to work wherever and whenever they please, meaning they can schedule time for learning and improvement more easily than if they were fully remote or office workers. Learning, training, and development don’t just happen inside training courses. As the impact of COVID-19 persists and hybrid work continues, new and better tools to enable the mixed environment may emerge and CIOs should keep a close on these tools.
The continuing data explosionPeople and businesses are generating more data than ever before. Organizations presently gather gigantic measures of buyer information from an assortment of sources. However, much of this data is not being tapped into, as it is locked away in unprocessed documents. Numerous associations are arriving at an intersection and should decide how to use each of their information to illuminate direction or face the gamble of falling behind their rivals. Automation and intelligent document processing (IDP) solutions can transform inaccessible, unstructured data into structured, actionable data to give companies the ability to glean more data-driven insights.
Widespread automation Smart space technologyThis will be augmented with smart space technologies that help in building intelligent physical spaces, such as manufacturing plants, retail stores, and sports stadiums. According to reports, 82 percent of IT leaders agree that implementing smart building technologies that benefit sustainability, decarbonization, and energy savings have become a top priority.
Collaborative data platformsThe ability to share data beyond organizational borders to create new insights is becoming increasingly important. The ability to create data ecosystems will be a top priority for enterprises in 2023. Secure, real-time cloud-based data exchanges, along with solution providers that enable collaboration based on data without the actual sharing of the granular data itself, are key enabling technologies here.
Blockchain applicationsThe enterprise use cases for open-source distributed databases and ledger technology are becoming clearer. The four most important uses cases cited by IT leaders according to the survey will be secure machine-to-machine interaction in the Internet of Things, shipment tracing and contactless digital transactions, keeping health and medical records secure in the cloud, and securing connecting parties within a specified ecosystem.
Generative AIThe world is abuzz with the promise of generative AI from natural-language generation models that can write computer code to algorithms that produce deepfakes. It’s not all hype. There are some meaty enterprise applications for generative AI, which is far more dynamic than the machine learning currently being used in most organizations.
Generative AI refers to the capability of artificial intelligence-enabled machines to use existing text, audio files, or images to create new content. In other words, it runs on algorithms that identify the underlying pattern of an input to generate similar plausible content.
Next-generation EDR5 Digital Signage Trends To Watch At Digital Signage Expo 2023
Visitors walking onto the exhibit hall floor at the Digital Signage Expo in Las Vegas this month will quickly sense that old barriers are lifting on how and where marketers and visual designers can create a display canvas.
Digital signage trends and technology developments mean there are now few restrictions on where signage can go, both indoors and outside, what shape it can take, or what it can do. New high brightness displays can overpower the sun at high noon. Transparent OLED technology can transform the very idea of window glass. Smart signs can mount and hang like framed paintings. And fine pixel direct-view LEDs and ultra-thin LCD frames are turning walls into digital canvases. In many respects, the only remaining barriers are creativity and budget.
Here are five digital signage trends you should watch out for if you’re going to the Digital Signage Expo, or reading about it as the show lights up in mid-March.
1. Transparent OLED
Transparent organic light-emitting diode (OLED) displays all but reinvent the idea of flat panel displays. Your parents’ television set had a giant light tube in the back that generated the image. Your flat panel TV at home now uses tiny backlight tubes or LED strips to illuminate the LCD image. OLED doesn’t need either, meaning the displays are impossibly thin and can be embedded in things like window glass.
At last month’s Integrated Systems Europe trade show in Amsterdam, Samsung demonstrated a four-pane interior window that suddenly came alive with full-motion graphics. Transparent OLED technology is expected to transform how we all think about things like glass divider walls in retail and office settings.
2. High-Bright Outdoor Signage
Mother Nature has for many years had the best of technologists trying to put marketing and messaging screens out in the elements, battling heat and cold and trying to overcome the brightness of the midday sun. It’s been possible to do it, but it’s taken a heavy and expensive investment in specialized engineering.
Now, a combination of experience and technology breakthroughs are starting to bring daylight-readable, nature-ready outdoor signage displays to the masses. Samsung has introduced a line of outdoor displays that are weather-sealed, ready to operate in anything from -30 to 50 degrees Celsius, and pushing out 2,500 nit brightness. The panels have the built-in smarts to crank up the brightness or dial it back based on time and ambient lighting conditions. With all the engineering integrated into the display module, outdoor sign and fixture companies to add digital to their capabilities, without having to invest in R&D.
3. Walls as Canvases
Digital Signage Expo visitors will start to see the first ripples of what will be a big wave in the next year or two of fine pixel pitch LED modules for indoor use. The direct-view LED displays of old were blocky, low-resolution units that only started to look good from long distances, like billboards on highways and scoreboards up high in stadiums. Today’s fine pixel pitch displays have the individual LEDs as close as 1.5 mm from each other, creating displays that look spectacular from just a few steps back.
The big attraction is shape, as these units stitch together like wall tiles, unconstrained by specified widths or heights. They can fill a wall, or a support column or a building’s bulkhead. With the combined portfolio of Samsung and our subsidiary PrismView, we’re able to offer direct-view LED modules from 1.5 pixel pitch (for indoor use) right up to 25 mm pixel pitch (for outdoors), with a full spectrum of options in-between.
New indoor LEDs also eliminate perceptible seams, though that’s also happening with more conventional LCD video wall displays. Today’s ultra-thin bezel video wall can be installed with a gap of just 1.4 mm (roughly the depth of a credit card) between upper and lower displays.
Between these two technologies, visual designers for everything from flagship retail stores to building lobbies and mass transport hubs are no longer constrained by the dimensions of the space, lighting conditions or worries about the unsightly grid lines of video walls of the past.
4. System on a Chip
Three years ago at the Digital Signage Expo, we debuted our Smart Signage Platform, a line of professional displays that featured system-on-a-chip (SoC) embedded computers built into the units, removing the need for and cost of an external digital signage player. Since then, the Smart Signage Platform has been expanded across virtually our entire range of digital signage displays, from tablet-sized to some of the largest panels on the market.
5. Office Communications
Not all big new things in digital signage come in equally big packages. One of the hot trends in digital signage in 2023 involves small screens installed at the doors of meeting and conference rooms. There are now dozens of software options for linking and synchronizing with workplace and hospitality calendar systems to push simple information to displays that indicate whether a room is booked or free, who booked it, and for how long.
Though seemingly pedestrian in a world of transparent OLEDs and fine pixel pitch LED walls, meeting room signs solve a nearly universal problem in the offices and corridors of just about any workplace. With Samsung’s smallest 10.1-inch smart signage displays, workers can use touchscreens to book a room on the spot.
Another office trend, multimedia-friendly e-boards are increasingly becoming an essential element of modern conference rooms as projectors are gradually phased out. E-boards allow facilitators and participants to enjoy a more seamless, interactive experience that is great for both classroom and boardroom settings.
The Broader Show
The Digital Signage Expo is an annual gathering of many of the top companies in the signage industry. There’s a lot to see, and much to learn, from scheduled talks to free workshops. It’s a hectic two days, but if your organization will be applying signage technologies in 2023 and beyond, there’s no more efficient place to get quickly up to speed.
Take your business’ messaging to the next level with Samsung’s line of high-brightness outdoor digital displays.
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