Trending February 2024 # Google Updates Video Seo Best Practices # Suggested March 2024 # Top 4 Popular

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Google’s video SEO best practices document has been updated with a section on how to optimize mature content for SafeSearch.

SafeSearch is a setting that Google users can apply to their account which specifies whether to show or block explicit images, videos, and websites in search results.

Google requests that site owners assist the search engine with understanding the nature of their site’s content. This ensures SafeSearch settings can be applied when appropriate.

Here are the guidelines that have been added to Google’s document.

Group Adult-Only Videos in Common Location Add Metadata to Adult Pages

One of the strongest signals Google uses to determine whether a page contains a content that should be filtered by SafeSearch is metadata.

Adult videos that have been marked up with the correct metadata can help Google understand whether a whole page or a select video should be filtered when SafeSearch is turned on.

In the absence of metadata, Google looks for signals generated using machine learning, as well as simpler signals such as where the video was used previously and the context in which the video was used.

Rather than relying on Google to figure things out on its own, it recommends site owners use metadata which looks like:

Google adds:

“Many users prefer not to have adult content included in their search results (especially if kids use the same device). When you provide one of these meta tags, it helps to provide a better user experience because users don’t see results which they don’t want to or expect to see.”

Credit for the discovery of these changes to Google’s best practices document goes to Brodie Clark:

Google just added a new section to their ‘video best practices’ doc. Not an industry I work with, but maybe of interest to some.

Optimising for SafeSearch:

— Brodie Clark (@brodieseo) June 5, 2023

Other Notes About Adult Content

This guidance on optimizing content for SafeSearch can assist Google with identifying adult videos from videos that are safe for all audiences.

While that is helpful, it’s worth noting that having any amount of adult content on a website will likely cause the entire site to get filtered by SafeSearch.

This was stated by Google’s John Mueller several months ago during a discussion about adult content and rich results.

When an entire site is filtered by SafeSearch then it is ineligible to serve rich results. Even a small amount of adult content can cause that to happen even if the majority of the site’s content is safe for all audiences.

To prevent an entire site from getting filtered by SafeSearch, Mueller recommends confining the adult content to a subdomain.

“It also happens the other way around where some sites might have classified sections which are for adults, and then if that section is embedded within the main website in a way that is hard to separate out, then we might say well we don’t know how much of this site should be filtered by safe search.

Maybe we’ll filter too much, maybe we won’t filter enough. On the other hand if you move that to a subdomain then it’s a lot easier to say oh this subdomain should be treated like this, and the other other subdomain should be treated differently.”

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Seo Best Practices When Using Gifs

From BuzzFeed listicles to Twitter clapbacks, GIFs (short for Graphics Interchange Format) are part of the language of the web.

If you search through Google images or through Giphy, one of the largest GIF aggregators, you can see a massive variety of GIFs on display from all over.

An animated GIF (pronounced both as “jif” and “gif”, and arguing about the pronunciation is a surefire way to start an argument online) is a type of media file that can be inserted into personal messages as well as public content online.

A quick Google search defines GIF as “a lossless format for image files that supports both animated and static images,” that rose in popularity during the 1980s.

GIFs can express emotions or scenarios in a more dynamic and entertaining format.

GIF History

Steve Wilhite at CompuServe built the GIF to save memory when displaying images.

Wilhite’s team figured out a way to serve these images using a compression algorithm and limiting the number of colors.

The algorithm worked by identifying repeating patterns, and it made GIFs great at creating high-performance photorealistic images.

Since multiple versions of the image are included in the file, you could string those images together to create a looping video.

The GIF had a storied history after that; Unisys Corp, the company that owned the GIF algorithm, started charging royalties for GIFs in 1995 – and the patent didn’t run out until 2003.

Google images came around in 2001, but didn’t get an explicit feature to search for GIFs until 2013.

In 2023, Google added shareable GIFs to search results.

How Does Google Crawl GIFs?

Google Image optimization techniques are the way to go to make sure your GIFs get crawled, parsed, and indexed.

Are GIFs Good for SEO?

GIFs can be shared, and a well-branded, shareable GIF can survive for a long time in the meme ecosystem.

People like GIFs, and using them can break up long articles, and add relatability to content.

Are GIFs Bad for SEO?

GIFs aren’t bad for SEO – as long as you present them correctly, and don’t let them slow down your site.

GIFs can be bad for SEO if you rely on them over text, or make them too heavy.

They can also be bad for accessibility – you have to make sure GIFs meet accessibility guidelines.

How to Fix Your GIFs

Customize your GIF filenames, use unique GIFs, and crucially, write good alt-text – for people, and for SEO.

You can add GIFs to your image sitemap to ensure Google knows exactly where they are.

Google says it’s good for images to be added to site maps using image tags.

Use descriptive filenames and alt text, and make sure the GIFs work with the surrounding text.

If you want your GIF to be indexed well in Google Images, you should optimize the GIF’s placement – near relevant text and to the top of the page.

Your GIFs should be fast, responsive, and should have good URL structures.

Let’s Get Meta on Metadata

Google wants to know what is playing behind this rich media file with proper alt tags, descriptive file names, relevant image contexts, image captions, and associated links.

In addition, following Google’s best practice guidelines to images is encouraged, but conflicts with some of what users have come to love about GIF content.

For example, Google’s best practice guidelines for publishing images including GIF files, says not to include on-image text, since it won’t get indexed. If it adds context, this context is likely to be lost.

You can get around this by adding descriptive captions. For example, gif description:[description of gif, words in the gif].

Users rely on limited alt descriptions and Google relies on those, file names, and surrounding page-context elements to find out what a GIF is about.

You can stay ahead of the GIF pack by making these elements good.

Your alt-text should flow with your content, with accessibility in mind, and Google will be able to pick up and use your GIFs.

GIF Performance & Core Web Vitals

GIFs can slow down the performance of the web pages they’re on.

With Google’s increasing focus on Core Web Vitals as a ranking factor, it’s important to keep pages speedy.

There are plenty of ways to improve performance.

How to Optimize Your GIFs

There are a couple of methods you can use to speed up your GIFs.

Lossy compression.

Lossless optimization.

You can use image compression sites, or Photoshop, to cleanly reduce the size of your GIFs and speed up your web page.

Lossy compression is the art of making your GIFs worse in a way people don’t notice to make them faster. The GIF quality will be worse, but your web page will be much faster.

Lossless optimization doesn’t remove any pixels, colors, or information. It’s not as speedy as files that have been lossy optimized though.

There are dozens of online tools that can help you compress your images.

You can also turn your GIF into an APNG file to keep more colors for a better file size.

Using better settings when saving GIFs in Photoshop can also create savings for site speed.

You can also convert your GIF to an HTML5 video.

The chúng tôi site has a full guide on converting GIFs to HTML5 videos.

You can convert GIFs to MP4 videos, then set them up in web videos; making sure they loop, play automatically, and that they’re silent (like GIFs).

Using a video also allows for better accessibility – WCAG guidelines on “Pause, Stop, Hide” require users to have a level of control over moving images.

This is more easily accomplished with video than with GIF.

Sounds Simple, But GIF-Go-Getters Beware

Let’s go back to how Googlebot crawls a website for a minute.

Remember that if there are too many forms of dynamic content on a website, the site could perform much slower than a site without these forms of content.

In other words, if a site was made up of thousands of GIFs it has the potential to have a slow loading time, regardless of how they are presented with metadata or otherwise.

Slow page load times can harm a website’s search engine rankings.

Website owners and operators have to balance the competing interests of users and search engines to keep page loading times low while offering a more entertaining and dynamic presentation of page content.

While page loading time can be affected by a number of onsite factors, the most common solution to the GIF-content conundrum is for developers to reduce the size of the images.

There are a few ways to reduce image sizes on a website, depending on how the site is built.

GZIP Compression

A technique for compressing or deflating images by up to 70% without compromising image quality.

This technique has to be implemented by your web host on their servers. You can use this test to see if your site has been“GZipped” by your web host.

Image Optimization

Desktop programs like Photoshop and web programs like chúng tôi can help to reduce image size, using the “Save for Web” feature.

The image quality will decrease alongside the image and, as a result, developers have to find the sweet spot between image size and quality.

Developers who rely on HTML to reduce image sizes (i.e., WordPress blogs) don’t actually create more room on the server.

Either way, you’re already doing your site and search engines a favor by opting for a GIF format over other larger image formats.

Accessible GIF Issues

Accessibility is a hot button issue, and it crosses over with SEO: good SEO practices tend to help accessibility, and vice versa.

WCAG compliance is important to ensure users can access your site comfortably.

The WCAG guidelines state:

“Moving, blinking, scrolling

For any moving, blinking or scrolling information that (1) starts automatically, (2) lasts more than five seconds, and (3) is presented in parallel with other content, there is a mechanism for the user to pause, stop, or hide it unless the movement, blinking, or scrolling is part of an activity where it is essential; and

Auto-updating

For any auto-updating information that (1) starts automatically and (2) is presented in parallel with other content, there is a mechanism for the user to pause…”

For GIFs, they suggest setting animated GIF images to stop blinking after a certain number of times, within 5 seconds.

Next-Gen Image Formats

Google has begun to promote next-Gen image formats.

One major one is WebP, which can significantly reduce the size of images while preserving their quality.

WebP is both lossless and lossy.

Closing in on GIF Content

When used effectively, GIF content has the potential to increase engagement on a particular post or piece of content.

GIFs are good for users and can increase traffic to your site as a result.

All of these factors work together to send an indirect thumbs-up to Google.

However, if you’ve gone GIF-crazy you have to make sure Google can still index your content as effectively as it could without the GIF content.

This can be achieved by giving Google as much information about the content as possible.

You also have to make sure the presence of GIFs on your site hasn’t slowed down your page loading times.

Moving images aren’t going anywhere.

Search marketers, get your GIF on, and deal with it.

More Resources:

11 Best Practices To Boost Landing Page Conversions With Video

When it comes to video content on landing pages, marketers tend to either totally crush it, or completely bomb.

Your landing page videos may fail for several reasons.

Typically, this is because the videos on landing pages are:

Too long.

On the wrong section of the landing page.

Missing a key component (like a call-to-action).

Don’t make these same mistakes!

This article will explain why landing page videos are so important, and share 11 landing page video best practices that will help increase conversions.

Why You Need a Landing Page Video

Ten years ago, having a landing page video was a high-end novelty.

In 2023, there’s no doubt having a landing page video means increasing your chance of converting.

In fact, having a landing page video can increase conversions by 80 percent (if you do it right).

According to a 2023 HubSpot survey, more than half of its respondents said video was the one element of content they wanted more of.

Video beat out ebooks, blog articles, and podcasts.

Why?

Well, a lot of us get lazy and just prefer watching videos over reading.

Forbes Insights found 60 percent of us would rather watch a video than read.

So it shouldn’t come as a surprise that people spend more time on landing pages with videos – and those videos help those consumers make purchase decisions.

In addition, 70 percent of marketing professionals now believe that video converts better than any other medium — one modern landing pages can no longer ignore.

Let’s dig into best practices around how you can cash in through your own landing page videos.

1. Your Videos Should Educate

If someone has already landed on your website, there’s a good chance they’re there to find out more about your product or brand.

It’s a golden chance to educate them on your product.

Having a video full of fluff is worse than not having one at all.

When Marcus Taylor, CEO of BrokerNotes and Leadformly, added video to their home page, they saw a steady increase in signups and a drop in churn as a result:

“16 percent of all visitors to the Leadformly site watch the video, which has increased not only on-site engagement but the number of paid signups we receive by 34%. Anecdotally, we’ve also seen a reduction in customers signing up to use Leadformly who didn’t understand the product or may not be a good fit, which consequently helps to reduce churn and supporting bad-fit customers.”

Think about your landing page video as an elevator pitch gone digital.

In under a minute or so, you should try and get across:

Who you are.

What you do and why you do it better than your competitors.

Why you are different.

How all of the above will help your prospect and solve their pains.

Sounds simple enough, right?

Hardly!

Condensing all that information into a 1-2 minute video is anything but easy.

Automated email follow-up software Rebump is an awesome example of educating prospects through a landing page video:

This video is exactly one minute long, it condenses all the awesome parts of the product in a short time frame and manages to be convincing at the same time.

All the ingredients for a great landing page video.

2. Your Videos Should Have One Clear Goal

Many landing page videos are a jumbled mess — trying to stuff six goals into a single landing page.

Don’t be that company.

Pick a clear goal for the video and weave it through the content.

Map out what you want your video to achieve.

Buy your product?

Sign up to your list?

Make that message loud and clear.

Here are some examples of common goals:

Buy directly from the landing page.

Download a lead magnet, tool, or app.

Share the content to their friends and audiences.

3. Put Your Video Above the Fold & Highlight it

To increase your conversion rate, place the video above the fold for maximum impact.

What is the fold?

It’s just a fancy way of saying the area of your landing page that’s visible without scrolling.

Artificial Intelligence platform Inbenta has had their landing page video firmly above their landing page fold since they began.

The company said the average conversion rate of their landing page was 1 percent, but prospects who viewed their landing page video converted at a whopping 15 percent.

The company also uses another technique with their video; it’s displayed in a video lightbox.

This technique has a proven track record of increasing conversions by another 20 percent over traditional video offerings.

4. Always Include a Strong CTA

Having an awesome landing page video without a clear call-to-action (CTA) is like throwing money down the drain.

With conversions, you really do have to lead the horse to water.

A strong, clear CTA should define the next step in converting your customer, so they don’t have to figure it out themselves.

Don’t include any other CTAs apart from downloading the ebook, either throughout the video or at the end of it.

Instead, preach your chosen CTA to your prospects.

A simple “Download My Ebook” CTA is strong and clear.

If you’ve done all the hard work of creating high-quality videos, you should really do the same with your CTAs.

It will give your audience a simpler path to begin their journey down your sales funnel.

Dollar Shave Club is known for their quirky marketing techniques, but their CTAs really are genius.

They’re a good example of having a product that doesn’t work to a timeline, so they need to try and sell it without being a sleazy second-hand car salesman.

No, it isn’t your average landing page video. (It’s even better!)

But there is one clear message — $1 razors every month.

And you need to sign-up to get them.

Enough said!

5. Keep It Short!

You know how we keep mentioning one-minute videos?

Well, the time frame you have to capture a chunk of your audience’s attention is actually only 10 seconds.

The remaining 70-80 percent will give you 30 seconds of their time, on average.

But the real crux is what happens if you cross that one-minute mark:

As you can see from the Wistia research above, prospects tend to drop off at the 60-second mark.

Videos that are 5 minutes or longer also have a steady retention rate, until about the 13-minute mark. By that point, though, you’ve already lost about 20 percent of viewers.

Some videos are geared to long-form education or product sales. Which is great as well, if your content is engaging.

Key takeaway: If your videos aren’t short, make your longer content worth watching.

6. Always Use a Strong Thumbnail

Your video thumbnail plays a crucial role, just like the feature image on your landing page.

Making sure your video’s thumbnail is enticing and highly relevant should be checked off your list before you ever upload it.

Remember, even if your video is highly relevant and compelling, if your thumbnail doesn’t communicate that — your visitors won’t play it.

What makes a good thumbnail?

A close-up of a person’s face (i.e., the video’s main character).

An image that portrays emotion.

Simple but strong text.

An image that actually reflects the content of the video.

Consistent style (like the example below).

Embedding your logo into the video may be a strategy worth considering if you change up your landing page video from time to time.

It creates consistency in your videos and thumbnails, which will carry across to your landing page – even when you update your video.

Your thumbnail can increase your video’s CTR by up to 15 percent, so you can’t afford to ignore them.

7. Always Use Closed Captions

Your landing page video should be easy to consume by everyone.

Closed captions are a tool that can help you make it more appetizing and allow users to view your video without thinking too hard.

Let’s say some of the terminologies in your video needs to be clarified, or you want to provide guidance and make sure viewers stick through the entire video.

Closed captions can help with both of these, and keep your video consistent throughout as well.

Some video file formats automatically support closed captions. For instance, an .srt movie file will allow you to edit your captions in your software before you upload it

Other file formats (e.g., .mov and .mp4) make it more difficult to add in closed captions.

Take this into account when making your video.

Using closed captions is a must.

For a more in-depth look into closed captions, check out this ultimate guide from Rev.

Bonus tip: Using closed captions can also significantly boost SEO. More on this shortly.

8. High-Quality Production Shows

This may seem obvious, but making sure your video is high-quality should be a top priority.

This doesn’t just mean the sharpness of the video itself.

Including a script, for example, can really help the entire production feel more high quality.

With the wealth of amazing video marketing equipment now available to us, people expect a quality experience.

Anything less and they’ll just leave your landing page.

If you are going to do your videos in-house, it’s worth investing in high-quality equipment.

Basic equipment includes:

A steady camera.

Microphone.

Box lights.

Editing software.

9. Autoplay vs. ‘Press Play’

While some guidelines say using autoplay is foolish, as it’s an interruption technique, it can also increase conversions.

So which is right for you?

The only way to figure that out is to test it yourself:

If you’re dead against auto-playing your landing page video, you still have a few options to increase your conversions.

Test out a silent, full-screen version of your video that acts as a background to your landing page instead.

Or, add a giant play button to your landing page video thumbnail just to really get your message across — that your video is a must-view.

10. Optimize Your Video for SEO

We all want to rank on the first page of Google.

You can re-use your landing page video content, add it to YouTube, and optimize it for SEO to do just that.

After all, a video is 52 times more likely to show up on page one of Google than a blog post, not to mention some people will actually use video search for content.

As video continues to grow as the widest source of consumed media, its importance to search engines and SEO is growing with it.

Google ranks content on how useful it’ll be to the searcher, so creating a video that solves a pain point is essential to ranking high.

Just follow these tips:

Only have one video per page, and tag/categorize them properly.

Use optimized metadata.

Have full transcriptions of your video and add them to the HTML of your landing page to boost your keyword search.

Host the video on your own domain.

Get YouTube’s help: not to host your core video, but to direct referral traffic to it through CTAs.

Give the option to embed your video to others. Any content sharing is a good thing for your brand.

Test your videos and keep an eye on them. Keep the ones that perform, and dump the ones that don’t.

11. Compress Your Files for Shorter Load Time

Marketers often shy away from placing videos on their landing pages as they think it’ll affect loading times.

The concern is real, as a slow-loading landing page can cost you customers.

If your landing page doesn’t load within two seconds, some of your prospects will have already left.

Video can massively slow down your landing page loading speed if you haven’t compressed the file properly.

Luckily, you can do this easily and for free.

Applications like Handbrake or VLC Media Player are super simple to use and will compress your video without stealing its quality:

How do you check your video isn’t hurting your landing page speed?

Use Google’s free speed test, which breaks down where your page is losing loading speed and why.

Increase Landing Page Conversions with Video

By now, you’ve probably realized having a landing page video isn’t really an option.

People simply want more video in their lives. And it’s easy to see why.

It’s bite-size information that’s easy to consume and, luckily for you, easier to turn into conversions.

Following best practices such as producing short, high-quality video will not only feed society’s digital appetite, but also increase your conversions.

More Resources:

Image Credits

All screenshots taken by author, December 2023

Seo Video Marketing: Defining Your Video Marketing Strategy

Five practical steps to improve your video SEO and align objectives with strategy and tactics

Whilst the creation of great content itself is essential, it’s equally important to ensure that the content can be found by your target audience. Search engine optimization is one of the most effective ways of boosting the discoverability of content and a topic covered in depth on Smart Insights previously. Whilst many SEO techniques can be applied to video, there are some differences and idiosyncrasies to bear in mind.

Within this post I’d like to highlight a few video SEO steps and techniques that can help your content to stand out and reach the right audiences:

Download our Premium Resource – Video and YouTube marketing guide

Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services.

Access the Video and YouTube marketing guide

Incorporating video into your marketing strategy is a big step for any sized business. Whether you’re integrating video content into your always-on activity or planning video marketing within a campaign, you want to be sure all your channels are working together efficiently and effectively.

That’s why we recommend applying the RACE Framework to structure your marketing planning in the context of your customers’ omnichannel journeys.

Structured across reach, act, convert, and engage, our framework empowers marketers to use data to track and measure their marketing channels and make smart decisions to win more customers.

Be clear on your objective

It’s important to be clear on why you are producing video content and how this aligns with your target audience. You may want to produce video to enhance your brand, become an authority on a particular subject or simply augment existing content:

Whatever route you choose will ultimately influence the proceeding steps in the content distribution process, with an emphasis on:

Research – the topic/ subject matter of the content and how this provides value and utility for the user

Creation – structure content effectively to attract, brand and connect with the user

Distribution – publish and share content on relevant platforms, incluuding YouTube, Facebook, Vimeo, Twitter, LinkedIn etc.

Activation – getting people to find and pay attention to the content through a combination of paid, owned and earned media

Video SEO is about making video content discoverable in the search engines of each of the main video platforms (Google, YouTube, Bing, Vimeo) and social channels (LinkedIn, Facebook, Twitter, Pinterest). There will be differences and nuances for each platform but there are broad steps and actions that can help optimize video across all.

Five practical steps to video SEO

Christopher Penn, co-founder of BrainTrust Insights and co-host of the long-term Marketing Over Coffee podcast recently published a webinar on video SEO that I would highly recommend. Within the webinar Chris highlights five pillars that marketers can use to frame their video SEO process:

1. Video

The quality of the content has to be high, not only in terms of production values but also theme and context so that it resonates with users.

Research

As with any other form of content production, good quality starts with good research and an understanding of what people are actually interested in watching.

Question and answer site Quora can provide a good starting point for qualitative insight into the natural language people are using about different topics, which can form the basis for further keyword research:

From here you can use more specific keyword research tools, such as Moz, SEMRush or Ubersuggest to dig into more detail and find the words and phrases that deliver a balance of strong search volume and competition:

Imagery and thumbnails

Once you’ve produced your video start looking at where the content will be distributed. Good quality imagery will help ‘sell’ your video content, grab people’s attention and generate CTR. Video imagery can be used for:

Thumbnails

End screens

Cards

90% of the best-performing videos on YouTube have custom thumbnails, so it’s important to create visually interesting thumbnails to attract more viewers and increase watch time:

Free tools such as Canva enable you to create a customized thumbnail quickly and easily using a screenshot or a specific image related to the video. This is a much better alternative than relying on the whatever YouTube decides to choose for you

2. Audio

In Christopher Penn’s webinar, he makes the point that great video starts with great audio and offers a revealing insight: whilst people will watch a poor video with good sound, they are less likely to tolerate video with no sound at all.

Leverage the power of sound Create separate audio files

YouTube and other platforms use machine learning and AI to create transcripts and closed captions from the video’s audio. Good quality sound = better quality transcripts, leading to stronger search engine optimization.

FFmpeg is a free, open source tool that can be used to convert video files into different audio formats that can be used to create a separate audio file for your video:

3. Text Keywords

The keyword research outlined in the first pillar above will highlight the keywords and phrases you should be using judiciously within the video’s metadata and supporting text. As with traditional SEO, don’t fall foul of keyword stuffing. Instead, use your target keywords naturally and consider the use of keyword variations and synonyms.

Titles, tags and descriptions

The title, tags and description will provide you with the best opportunity to leverage your target keywords and tells viewers what to expect from your video.

Titles:

Titles should offer context, and not be a stream of keywords. Use natural language that happens to contain keywords

Write titles that build curiosity and set expectations

Front load the most important video information and include keywords, e.g. what your video is about

Tags:

List tags in order of relevance and try to use the whole 270-character limit

Include a mix of both general and specific tags and ensure that at least one is your main target keyword

Use enough tags to thoroughly and accurately describe the video

Descriptions:

Feature one or two target keywords prominently at the beginning of your description

Describe your video using natural language and not just a stream of keywords. Brian Dean of Backlino recommends using 200+ word descriptions for each video because longer descriptions give platforms like YouTube a deeper understanding of your video’s topic

Transcripts and closed captions

Transcripts provide you with a great opportunity to help platforms understand what your video’s about and can also help content appear within ‘suggested videos’. Transcripts can be written manually but it can be far more efficient to use an AI tool to assist with this process.

There are a number of transcription services, including Amazon Transcribe, Watson Speech to Text and Google Speech-to-text API, as well new tools like Otter that convert audio files in text transcripts. One of the useful elements of Otter is that once converted, the transcripts include a breakdown of different speakers and timestamps, helpful for loading closed captions.

4. People

Great video is ultimately determined by how it’s received by the audience. A high level of engagement, interest and watch time will send a strong signal to search engines that the content is worth ranking and may also lead to appearances in ‘suggested videos’. Activate your content within the channels that matter.

Website

Use native video players to host your video on your website rather than uploading directly via your CMS. This will enable you to generate views and engagement on the video platforms:

Social media

Your social channels are likely to play a key role in your distribution/ promotion plan, although it’s worth taking time to identify what channels are most relevant for the content you’re publishing.

Advertising

Retargeting gives you a great opportunity to leverage insights from your existing website audience and reach out to new customer segments with customized video content, depending on the interests and behaviours they exhibited.

5. Measurement

Measuring performance is a key step in determining what did/ didn’t work and to identify what existing content needs to be optimised further and what new content should be created and published in the future.

Video platform analytics

Ensure that you have signed up and using your video platform’s analytics as these will provide a wealth of unique insights. YouTube’s Creator Studio, for example, gives you information about:

Watch time

View duration

Viewer retention

Subscribers

Demographics

Take particular interest in watch time and audience retention. This will give you an indication of how users are engaging with your video content and highlight what could be avoided or expanded on in the future.

Web analytics

Your own web analytics is important for understanding what impact your videos are having in terms of visitors and conversions to your website.

Google Analytics is probably the most common analytics platform and can give you very helpful insights related to:

Book your free 1-2-1 consultation call to discuss your options and identify opportunities for your business to grow through video, digital, or omnichannel RACE planning.

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Book your free 1-2-1 consultation to develop your new strategy with the RACE Framework

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Seo For Alternative Media (Flash, Video, Etc.)

Today, we’ll take a closer look at how you can improve rankings for pages and sites that rely on the use of alternative media.

Videos Need Offsite Optimization

Let’s say for example that you’re trying to optimize a site for instructional videos of some sort. While your site may sell full length videos and DVDs, you may wish to feature a small sample of the videos. Doing so will not only help your visitors to have a clearer understanding of the product — but it will engage them actively.

But how can you optimize videos? Well, in this example one of the first things you should do is upload your video to Google Videos and YouTube. Doing so will provide you with an opportunity to title the video, provide descriptions of the content, and tag the video with relevant keywords. Be sure to use your targeted search phrases in all of these elements.

Integrating Keywords and Text in Flash Media

When it comes to Flash files, there’s a major disconnect, right? Wrong! The spiders are slowly developing ways to parse out the contents of a Flash file — which translates into a great opportunity for you.

Whenever you are developing Flash media, be sure to include slides of that contain targeted, sensible and relevant materials to the content of the presentation itself. Don’t get too aggressive, but do be sure to include the general theme and some descriptions as to what’s going on.

The great thing about this is that while you can embed these tidbits of information into the Flash files themselves, your end user will not have to see them. Just be sure to work with your designers closely and don’t get too aggressive here. A little Flash based SEO can go a long, long way.

Fundamentals for Alternative Media

Whenever possible, provide an alternative to your users and to the search engines. If you have a site that relies on Flash for 90% of its media, content and presentation, than consider writing a “low-fi” version of the site. Spiders and humans will appreciate that a great deal.

Sujan Patel is Director of Search at Single Grain, which specializes in Search Engine Optimization and Social Media Marketing

Nginx Webserver Best Security Practices

NGINX is a free, open-source, high-performance HTTP server and a reverse proxy, also known as IMAP/POP3 proxy server. NGINX is famous for its high performance, stability, rich feature set, simple configuration, and low resource consumption. In this article, we will explain about ” Nginx WebServer Best Security Practices”.

sysctl.conf is a simple file containing sysctl values to be read in and set by sysctl. To open sysctl.conf, use the following command –

$ sudo vim /etc/sysctl.conf

The sample output should be like this –

## chúng tôi - Configuration file for setting system variables # See /etc/sysctl.d/ for additional system variables. # See chúng tôi (5) for information. # #kernel.printk = 3 4 1 3 ##############################################################3 # Functions previously found in netbase # # Turn on Source Address Verification in all interfaces to # prevent some spoofing attacks #net.ipv4.conf.default.rp_filter=1 ..........................................

To prevent a smurf attack, add the following line to sysctl.conf file.

net.ipv4.icmp_echo_ignore_broadcasts = 1

To turn on protection for bad icmp error messages, add the following line to sysctl.conf file.

net.ipv4.icmp_ignore_bogus_error_responses = 1

To turn on syncookies for SYN flood attack protection,add the following line to sysctl.conf file.

net.ipv4.tcp_syncookies = 1

To turn on and log spoofed, source routed, and redirect packets,add the following lines to sysctl.conf file.

net.ipv4.conf.all.log_martians = 1 net.ipv4.conf.default.log_martians = 1

To un-source routed packets,add the following line to sysctl.conf file.

net.ipv4.conf.all.accept_source_route = 0 net.ipv4.conf.default.accept_source_route = 0

To turn on reverse path filtering,add the following line to sysctl.conf file.

net.ipv4.conf.all.rp_filter = 1 net.ipv4.conf.default.rp_filter = 1

To identify alter the routing tables, add the following line to sysctl.conf file.

net.ipv4.conf.all.accept_redirects = 0 net.ipv4.conf.default.accept_redirects = 0 net.ipv4.conf.all.secure_redirects = 0 net.ipv4.conf.default.secure_redirects = 0

To turn on execshild, add the following line to sysctl.conf file.

kernel.exec-shield = 1 kernel.randomize_va_space = 1

To tune IPv6,add the following lines to sysctl.conf file.

net.ipv6.conf.default.router_solicitations = 0 net.ipv6.conf.default.accept_ra_rtr_pref = 0 net.ipv6.conf.default.accept_ra_pinfo = 0 net.ipv6.conf.default.accept_ra_defrtr = 0 net.ipv6.conf.default.autoconf = 0 net.ipv6.conf.default.dad_transmits = 0 net.ipv6.conf.default.max_addresses = 1

To optimize a port, use LBs and add the following line to sysctl.conf file.

fs.file-max = 65535

To allow more PIDs, add the following line to sysctl.conf file.

kernel.pid_max = 65536

To increase system IP port limits, add the following line to sysctl.conf file.

net.ipv4.ip_local_port_range = 2000 65000

To increase TCP max buffer size, set the table by using setsockopt(), and add the following line to sysctl.conf file.

net.ipv4.tcp_rmem = 4096 87380 8388608 net.ipv4.tcp_wmem = 4096 87380 8388608

To save and reload the above file, use the below command –

# sysctl -p

To turn off nginx version number displayed, add the following line to /etc/nginx/conf.d/default.conf file.

server_tokens off

To control the Buffer overflow attacks, add the following command to /etc/nginx/nginx.conf file.

## Start: Size Limits & Buffer Overflows ## client_body_buffer_size 1K; client_header_buffer_size 1k; client_max_body_size 1k; large_client_header_buffers 2 1k; ## END: Size Limits & Buffer Overflows ##

client_body_buffer_size 1k − This directive specifies the client request body buffer size.

client_header_buffer_size 1k − This Directive sets the headerbuffer size for the request header from client.

client_max_body_size 1k − It indicates by the line Content-Length in the header request.

large_client_header_buffers 2 1k − This directive assigns the maximum number and size of buffers for large headers to read from client request.

Nginx and PHP Security Tips

To add security tips in php, it should require a file called chúng tôi The sample of chúng tôi file should be like this –

[PHP] ;;;;;;;;;;;;;;;;;;; ; About chúng tôi ; ;;;;;;;;;;;;;;;;;;; ; PHP's initialization file, generally called chúng tôi is responsible for ; configuring many of the aspects of PHP's behavior. ; PHP attempts to find and load this configuration from a number of locations. ; The following is a summary of its search order: ; 1. SAPI module specific location. ; 2. The PHPRC environment variable. (As of PHP 5.2.0) ; 3. A number of predefined registry keys on Windows (As of PHP 5.2.0) ; 4. Current working directory (except CLI) ; 5. The web server's directory (for SAPI modules), or directory of PHP ; (otherwise in Windows) ; 6. The directory from the --with-config-file-path compile time option, or the ; Windows directory (C:windows or C:winnt) ; See the PHP docs for more specific information.

To disallow dangerous functions in PHP, add the following command to chúng tôi file.

disable_functions = phpinfo, system, mail, exec

To set the maximum execution time of each script, add the following command to chúng tôi file.

max_execution_time = 30

To set the maximum amount of time, each script may spend parsing request data. Add the following command to chúng tôi file.

max_input_time = 60

To set maximum amount of memory for a script to be consumed, add the following command to chúng tôi file.

memory_limit = 8M

To set the maximum size of POST data that PHP will accept, add the following command to chúng tôi file.

post_max_size = 8M

To set maximum allowed size for uploaded files,add the following command to chúng tôi file.

upload_max_filesize = 2M

Do not expose PHP error messages to external users,add the following command to chúng tôi file.

display_errors = Off

To turn on safe mode,add the following command to chúng tôi file.

safe_mode = On

To set limit external access to PHP environment,add the following command to chúng tôi file.

safe_mode_allowed_env_vars = PHP_

To see all log errors,add the following command to chúng tôi file.

log_errors = On

To set minimize allowable PHP post size,add the following command to chúng tôi file.

post_max_size = 1K

To enable SQL safe mode,add the following command to chúng tôi file.

sql.safe_mode = On

To avoid Opening remote files,add the following command to chúng tôi file.

allow_url_fopen = Off

To upgrade Nginx, use the following command –

$ sudo apt-get upgrade nginx

The sample output should be like this –

Reading package lists... Done Building dependency tree Reading state information... Done Calculating upgrade... Done The following packages were automatically installed and are no longer required: libhdb9-heimdal libkdc2-heimdal libntdb1 python-ntdb Use 'apt-get autoremove' to remove them. The following NEW packages will be installed: nginx nginx-common nginx-core 0 upgraded, 3 newly installed, 0 to remove and 0 not upgraded. Need to get 349 kB of archives. After this operation, 1,297 kB of additional disk space will be used. Do you want to continue? [Y/n] y .....................................................................

After this article, you will be able to understand what is Nginx WebServer and how to secure Nginx WebServer. In our next articles, we will come up with more Linux based tricks and tips. Keep reading!

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