Trending December 2023 # Google “Defend Your Net” Campaign In Germany Heats Up # Suggested January 2024 # Top 17 Popular

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The Federal Association of German Newspaper Publishers Association (BDZV) asked the ruling coalition in the country, the CDU, to draft a law that will require content aggregators to pay publishers for indexing headlines and snippets. To support the BDZV, the German Federal Ministry of Justice (Bundesjustizministerium) drafted the Leistungsschutzrecht für Presseverlag, widely known in the German media as “Lex Google.” It didn’t take long for Google to fight back:

“Nobody sees a real reason why this should be implemented,” Google’s North Europe Communications Chief Kay Oberbeck told DAPD earlier this year. “Such a law protects no one and hurts everyone—users, publishers, search engines, and the German economy.”

But Oberbeck’s public statement was not enough. Chancellor Angela Merkel and many other German lawmakers, continued to support the idea that Google should pay German newspaper and magazine publishers to display snippets of news in Web searches. The judgement day is near for Google, who might be forced to comply if the law passes.

To defend its position, Google finally took off the gloves this Tuesday, launching a powerful anti-Lex Google campaign, Defend Your Net (Verteidige Dein Netz). The campaign calls Google users in Germany to sign a petition against this law and to contact their authorized representatives in the Bundestag to express their concerns.

“Such a law would hit every Internet user in Germany,” Stefan Tweraser, country manager for Google Germany, said in a statement. “An ancillary copyright means less information for consumers and higher costs for companies.”

Google supports its position with more than an ad. The campaign is rich with arguments, all navigating around the proposed “Leistungsschutzrecht für Presseverlage”—intellectual property rights for the press law in Germany. Google lists 10 facts to convince users to support the campaign, most of them common sense:

Any publisher can block Google from indexing its pages with a simple line of text in the chúng tôi file.

Google services provide many German publisher sites around half of their readers.

Through AdSense, Google supports press publishers around the world to market their online sites. In 2011 alone, AdSense paid 7 billion dollars to Google publishing partners, including numerous press publishers.

Search engines may display spinets of articles legally, according to a Federal Court decision from 2003: “Paperboy”-Entscheidung des BGH (Urteil vom 17.7.2003 – I ZR 259/00).

Many German press publishers in the digital business are very successful.

Four million German jobs depend on the Internet. (Author note: That’s not to say that they depend on Google.)

“Lex Google” is rejected by large parts of the German society.

Many CDU opponents see the law as “an attack on the free market and economic architecture of the Internet.”

Compared with other countries, Germany lags behind Internet policy.

One day after launching the campaign, Google already reported about 25,000 signatures and counting. This finally made Chancellor Angela Merkel pay attention, but she continues to support the law.

CDU opposition members fear that, if the law passes, it will send a negative signal to investors, that Innovative online services are not desired in Germany. It will also cause a dangerous precedent, and possible consequences in other countries.

Similar measures are debated in countries like Italy, Switzerland, Austria, Portugal, and Spain, according to Christoph Keese, German journalist and lobbyist, senior vice president of Axel Springer, who tweets his concerns. Keese stated that Google uses market power as a weapon, putting its own commercial interests first. He is not the only supporter of the “Leistungsschutzrecht für Presseverlage” (LSR). Other German journalists have similar statements, some borderline ridiculous:

Gabor Steingart #Handelsblatt on #Google : “A similar business model was followed by a certain Count Dracula from Transylvania.”

Bundestag lawmakers recently received a letter signed jointly by 16 copyright law professors, the Max Planck Institute for Intellectual Property and Competition Law, and Grur. The letter warned that the law could cost many German jobs and have other unforeseen negative consequences.

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Amd Barcelona Arrives, The Processor War Heats Up

AMD Barcelona arrives, the processor war heats up

This moment was a long time coming. We’ve heard about the Barcelona line of processors from AMD for some time now, but the release date kept getting pushed further and further back due to unnamed “complications.” In a world where dual core has become the norm, AMD is pushing the envelope by providing us with four cores of processing. The new quad-core Barcelona Opteron processors are supposed to be faster, more efficient, and more powerful than anything that AMD has offered in a consumer-level desktop.

As you may already know, Intel released their version of the quad core processor back in November 2006, placing AMD nearly a full generation behind its primary competitor. Talk to any AMD representative, however, and they’ll tell you that they’re actually ahead of the game, not behind it. This is because the Intel quad-core processor really just pulls two dual core processors and melds them into a single package. By contrast, the AMD solution is that of a “native” quad-core design. They say that this design will outdo Intel not only in terms of performance, but also power efficiency.

John Fruehe, worldwide business development manager for AMD’s server and workstation division, said that “the fact that it has four cores is probably the most boring part.” He goes on to describe such features like the “new 2MB level 3 cache that all four cores can share, [and] each core continues to have its own independent level 2 cache, so that you get better performance.” This is all a part of the three-stage cache architecture. The L1, L2, and L3 cache are 64KB, 512KB, and 2MB respectively with the first two caches being core-specific. AMD feels that this design “is better suited for the coming age of virtualization.”

In many ways, Barcelona is not a wholly new architecture as much as it is an improvement over current designs. AMD took what they already had and made it better, rather than creating something completely new altogether. It will be interesting to see actual systems in action, comparing AMD’s quad-core solution against those offered by Intel, the company that still outsells AMD by a fairly significant margin.

In fact, on the same day that AMD finally announced the availability of the Barcelona microprocessors (today), Intel decided to rain on their parade by issuing a statement telling the world that Intel processors are selling better than ever and are doing much better than expected. Normally, this wouldn’t be a cause for alarm for AMD, but given that Intel wasn’t scheduled to make an earnings announcement until October 16th, it is clear that today’s statement was pure strategy. In it, Intel exclaims that demand for its products was “brisker than originally thought” and the margins would be higher than expected.

And the processor war continues. I’ve seen a lot more AMD-powered computers than I have in the past, so just based on my personal experience, I’d say that AMD is slowly taking away some market share from the giant Intel. Where do you stand? Are you an AMD aficionado, an Intel loyalist, or do you just grab whatever’s best at the time?

How To Set Up And Use A Passkey For Your Google Account

Passkeys, often used as part of multi-factor authentication (MFA) or two-factor authentication (2FA), are important because they provide an extra layer of security to your online accounts, making it much more difficult for unauthorized users to gain access. Even if someone were to learn your password, they would also need access to your passkey to log into your account. This passkey is typically something only you can access, such as a code sent to your phone, an authentication app, or a physical security key.

In terms of replacing passwords, passkeys are gaining popularity as part of passwordless authentication systems. In such systems, instead of a password, you use something you have (like your phone or a hardware token) or something you are (biometric data like a fingerprint or face recognition) to verify your identity. When you attempt to log in, a passkey is sent to your device, or your biometric data is checked, and only after this verification are you granted access.

What Is a Passkey?

A passkey is a new type of login credential that removes the need for passwords. It is a cryptographic key pair stored on the user’s device and used to authenticate the user to a website or app. Passkeys are more secure than passwords because they cannot be phished or stolen. They are also more convenient because users do not have to remember them.

Passkeys work by using a process called public-key cryptography. The user’s device generates a public key and a private key. The public key is sent to the website or app, while the private key is kept secret on the user’s device. When the user tries to log in, the website or app sends a challenge to the user’s device. The device uses the private key to generate a response to the challenge. If the answer is correct, the user is logged in.

Passkeys are more secure than passwords. They are not susceptible to phishing attacks or keyloggers.

Passkeys are more convenient than passwords. Users do not have to remember them.

The latest browsers and operating systems support passkeys.

If you want a more secure and convenient way to log in to websites and apps, you should consider using passkeys.

Requirements to Set up and Use a Passkey

Passkeys are a more secure and convenient way to log in to websites and apps. They replace passwords and are designed to make it easier for users to create and manage their login credentials. If you are trying to get ahead of the curve and want to set up and use a passkey on your Google account, there are some requirements that you need to be aware of.

Device Requirements: Passkeys are supported by the latest versions of Apple’s iOS, iPadOS, macOS, and tvOS, as well as devices running the latest versions of Google’s Chrome, Edge, and Firefox browsers.

Website or app requirements: Many websites and apps already support passkeys, and more are expected to add support in the coming months.

Biometric authentication requirements: Passkeys require a compatible biometric authentication method, such as a fingerprint sensor, facial recognition, or a PIN code.

Additional requirements: If you want to use a passkey on a phone to sign in to another computer (or another device), you’ll need Bluetooth enabled on both devices.

How to Set up a Passkey for Your Google Account

If you want to set up a Passkey for your Google account, Google has made the entire process extremely easy for you to do so. A Passkey is made available on any Android device signed into the same Google account by default. However, you can manually create a passkey on other devices, such as a FIDO2-supported security key or an iPhone.

Open the Chrome, Safari, or Microsoft Edge browser on your computer.

Navigate to chúng tôi .

Make sure you are signed into the correct Google account.

If creating a Passkey for a smartphone, open the camera app.

Follow the on-screen steps to finish the setup process.

After you confirm the passkey creation using the on-device biometrics, you’ll be taken back to the passkey landing page within your Google account settings. From here, you’ll see all the devices that can be used with passkeys.

How to Use Passkeys

Now that you’ve created a passkey for your Google account, you’ll likely want to know how to use it. Well, Google has simplified the process, as you don’t need to enter your password. Instead, here are the steps you’ll need to take if you want to use passkeys on your Google account.

Navigate to the website that you want to log into.

Select either Use a phone or tablet or USB security key, depending on the Passkey that you plan to use.

If using a phone or tablet, scan the QR code when prompted.

And after a moment or two, you’ll be signed in with your Google account! Several different websites and services already offer support for Passkeys. In addition to Google and Apple, some of the other websites that can make use of Passkeys include the likes of Best Buy, eBay, Cloudflare, PayPal, and more.

How To Remove a Passkey

From time to time, you might decide that you want to remove a passkey from your Google account. This could be because you don’t want an older phone or tablet to have the ability to be used as a passkey if you upgraded to a newer model. Thankfully, Google makes it easy to remove a passkey from your Google account.

Open the Chrome, Safari, or Microsoft Edge browser on your computer.

Navigate to chúng tôi .

Make sure you are signed into the correct Google account.

Scroll down until you reach the Passkeys you created section.

The steps to remove a Passkey are slightly different if you try removing an Android device. Android devices automatically generate and create passkeys for you to use when you sign in with your Google account. Here’s how to remove those passkeys:

Open the Chrome, Safari, or Microsoft Edge browser on your computer.

Navigate to chúng tôi .

Make sure you are signed into the correct Google account.

From the Your devices page, locate and select the device you want to remove.

Moving forward, the only way you’ll be able to use that same device as a passkey in the future is to sign back into your Google account.

How To Break Up With Google In 3 Easy Steps

Relationship building with a giant, remote, hugely powerful company. Who really wants to have to do that? Cultivating relationships with real live people is difficult enough. But every business that has a website is in constant relationship building mode with the giant, remote, hugely powerful company called Google. What does that tell you? It’s a pretty lopsided relationship. There’s Google, then there’s the rest of us. Google is not devoted to you. Not at all. So save your relationship building tactics for someone that cares! Break up and move on, right?

What’s the alternative? Bing? Yahoo? C’mon, you don’t want to settle for second best. Or third. Google is IT and you have to work on this relationship building and figure out how to make it work. Relationship building with Google is a necessary part of life for all businesses, large and small.

The thing is, Google has the power to break up with you! And they will if you don’t play by the rules. You do not want that! Once that relationship with Google is damaged, getting back in requires a whole new level of relationship building that is usually beyond the capabilities of an SEO amateur.

What could make Google break up with you? It’s pretty simple!

Play games – Google is allowed to play games but you are not. Don’t bother trying to get away with things that can cause a rift between you and Google. Not knowing the rules or saying Google’s rules are too vague…useless. Blaming your SEO provider doesn’t work either. It is incumbent upon you to know what your SEO provider is up to! I cannot say enough about the importance of transparency and accountability when it comes to SEO services. Look for an SEO provider that will write quality content, show you that content and verify publication of that content.

Shun Content Marketing – Google is often vague about what it wants but when it comes to content marketing, it is crystal clear. Content marketing, done well, is one of the best Google relationship building tactics there is! So do it well and do it often. If you aren’t capable of writing great content and following through with content placement, find someone to do it for you. If you have to pay someone to do it for you, it’s money well spent. Content Marketing is a necessary part of having a solid presence on the web.

Speaking of content marketing: On the agenda at the March 2013 SES conference in NYC: “Screw Link Building, it’s Called Relationship Building”

At first, I thought the session was about relationship building with Google but the synopsis of this session says nothing about Google. It’s about relationship building for guest blogging:

Guest blogging is a great way to get both links and content, but bloggers are inundated with emails for pitches. To find and reach prospects before your competitors do, stop focusing on the link and start focusing on the relationship.

While it’s true that relationship building for guest blogging is important, we must not discount the importance of quality, relevant link building. Link building is still critical for SEO. But what this means is getting a link from a guest blog does not have to be the only goal or even the primary goal. Content marketing can be a means to an end but most of the time, a blogger will give you a link to your website. Maybe not an anchor text link, but a link nevertheless. So work on your relationship building with relevant bloggers and website owners who can post your quality content. And when you do that, Google may give you a little love.

How To Launch A National/International Google Ads Campaign The Right Way?

Launching a new campaign is exciting! It could mean testing a new platform, strategy, or market.

With that said, new campaigns are expensive.

They can be temperamental as they overcome learning periods.

Sometimes account managers will invest heavily, in the beginning, to bypass the learning period, meaning ROAS will be lower.

I fully empathize and sympathize with Alessandra from Milano, when she asks:

The short answer: Yes, start with one market and prove out your strategies, ROAS, and path to scale. All campaigns require at least 2-4 weeks to get ramped up. At that time, you can assess if you have a winning core strategy to apply to other markets.

Long answer: Read on!

National/International Campaigns Have Very Specific Rules of Engagement:

Accounting for market subtleties in how people search/think.

Market demand for different products/services.

Regulatory considerations.

It’s easy to fall into the trap of overcomplicating a campaign because it’s “enterprise.” What matters is that the fundamentals are sound.

The short answer: Yes, start with one market and prove out your strategies, ROAS, and path to scale.

Fundamentals: Campaign Settings, Budgets & More

A campaign succeeds or fails based on its settings. If you’re going to target more than one location in a single campaign, you invite the following pitfalls:

Budget allocation is driven by highest search volume instead of profitability.

Ad delivery could be off due to time-zones being locked in at the account level.

As a general rule, I prefer limiting campaigns to a single time-zone. This ensures ad scheduling (dayparting) is accurate, and budgets aren’t forced to accommodate too many markets.

Some brands will create an account per country (especially if an important currency isn’t available in a given country).

Depending on the brand, this is either a crucial step due to the volatile exchange rates, or an organizational choice.

On the other hand, some features (like household income and certain extensions) are only available in some countries.

Market Subtleties & Demand

Google Trends is one of my absolute favorite free keyword research tools.

It allows you to see volume and trends for keyword concepts by location over time.

A common mistake in new accounts is running proven campaigns in new markets without adjusting for how that market searches.

For example, comparing [dui lawyer] and [dui attorney] over the past 12 months, we see that each term has pockets of influence:

In B2B, these subtleties are even more important because auction prices tend to be expensive.

Take this [marketing software] vs [marketing tools] example:

Launching campaigns in different countries requires more than putting winning keywords in google translate.

Far too often, the meaning isn’t quite right and you’ll waste important marketing dollars.

Creative Choices Matter

Just because an ad rocks one market doesn’t mean it will perform in all.

I’m a big believer in leading with questions and using language that addresses the user.

While that works well in the US, it should not be applied wholesale without testing against other creative strategies.

My favorite example of cultural differences is Japan vs US take on landing page layout.

In the US, we gravitate towards cleaner design and expect the landing page to guide us to the conversion action.

In Japan, it’s ok for a page to be busier (especially if it makes room for more trust symbols).

Blindly applying either experience to the other market would fail.

Take the time to do a/b tests on creative and research design trends in the market you want to enter.

Regulatory Considerations

Digital marketing would be a lot simpler if we all lived under a single set of laws.

While different markets will have their own eligibility criteria, they are united in privacy protections. GDPR/CPPA compliance is crucial if you want to avoid the crippling violation fees.

This is especially important as the cookie depreciates and we’re increasingly reliant on email collection.

Landing page design/theory requires privacy policies to be a major component (as opposed to a throwaway footer).

Final Takeaways

Launching campaigns in new markets requires research and adaptation.

Rather than launching all markets at the same time, use the ramp-up period to do the leg work for an upcoming geo.

This way you can invest the (at least) 2-4 weeks your new campaign deserves.

Be sure your legwork includes:

Keyword research to account for different search patterns and trends.

Legal and compliance considerations per geo.

Have a question about PPC? Submit via this form or tweet me @navahf with the #AskPPC tag. See you next month!

More Resources:

Featured Image credit: Paulo Bobita

Chatgpt Privacy Concerns Grow In Germany: What You Need To Know

Germany is considering banning ChatGPT due to privacy and personal information security concerns. The country’s data protection chief, Ulrich Kelber, has stated that Germany may follow Italy’s recent ban of the AI chatbot.

There has been growing concern in Germany regarding the privacy issues surrounding ChatGPT, an AI chatbot developed by OpenAI. The German commissioner for data protection, Ulrich Kelber, has expressed his concern and stated that German regulators communicated with their Italian counterparts after Italy banned the chatbot last week.

The ban in Italy came after their data protection authorities concluded that ChatGPT did not have a proper legal basis for collecting personal information about its users. This was due to a lack of age verification and other privacy issues. In response, privacy regulators in France, Ireland, and Sweden have contacted Italian counterparts to learn more about the basis of the ban. Additionally, the Canadian privacy commissioner has launched an investigation into ChatGPT.

The European consumer organization BEUC has also called for an investigation by the European Union into the risks of ChatGPT and similar chatbots. This has increased the scrutiny on OpenAI’s chatbot, which many companies use worldwide.

The German government has launched an investigation into a suspected breach of privacy rules by ChatGPT, which could result in a similar ban to that of Italy. However, unlike Italy, there is an issue of jurisdiction within Germany, as the ban would fall under each federal state.

The potential privacy concerns surrounding ChatGPT primarily stem from collecting and using personal information. While the AI chatbot is designed to assist with various tasks and answer questions, it also collects data from its interactions with users. This data could include sensitive business information, personal details such as names and email addresses, and potentially even more sensitive information if users share it during their interactions with the chatbot.

Beyond these concerns, there is also a lack of a proper legal basis for collecting personal information about users. This has been a key issue in the recent bans of ChatGPT in Italy and the potential ban in Germany. While the chatbot’s creators have stated that they are committed to protecting user privacy and complying with all relevant regulations, it remains to be seen how this will be addressed moving forward.

It’s important to note that these concerns are not unique to ChatGPT and apply to many AI chatbots and similar technologies. As such, the European consumer organization BEUC has called for an investigation into the risks of ChatGPT and similar chatbots for users. This highlights the need for continued scrutiny and oversight of AI technologies to ensure that they are developed and used responsibly and ethically.

Italy is currently the only Western country officially banned ChatGPT due to privacy concerns. However, it is worth noting that ChatGPT is not accessible in countries such as North Korea, Iran, China, Cuba, and Syria due to government restrictions on internet access and online content. It is possible that other countries may follow Italy’s lead in banning ChatGPT if similar privacy concerns arise in the future.

The future of ChatGPT in Europe is uncertain due to the increasing regulatory scrutiny and concerns about data privacy and security. Italy has already temporarily banned ChatGPT, and other European countries are closely monitoring the situation. For instance, France’s data regulator has received two complaints about ChatGPT, and privacy regulators in France and Ireland have contacted their Italian counterparts to learn more about the basis of the ban.

Germany’s commissioner for data protection has confirmed that the country could follow in Italy’s footsteps by blocking ChatGPT over data security concerns. However, there is an issue of jurisdiction within Germany, which could complicate the decision-making process. On the other hand, the privacy regulator in Sweden has no plans to ban ChatGPT nor is it in contact with the Italian watchdog.

Given the ongoing investigations and concerns about data privacy, it is unclear what the future holds for ChatGPT in Europe. It is possible that stricter regulations will be implemented, and ChatGPT may need to modify its data collection practices to comply with these regulations.

The privacy concerns surrounding ChatGPT have led to investigations and bans in multiple countries. As a result, OpenAI and other developers of chatbots need to prioritize privacy concerns and ensure that their systems have a proper legal basis for collecting personal information from users.