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Lo que lo hace “Pro” es que este último dron tiene una cámara mejorada con tres lentes, algo que DJI asegura que es una primicia mundial.
Además de la cámara Hasselblad cuatro tercios de 20 MP que comparte con el Mavic 3, se añaden dos teleobjetivos, un “telemedio” con una distancia focal de 70 mm (zoom óptico x3, 12 MP o 48 MP) y un objetivo más largo de 166 mm (x7), que es de 12 MP y tiene una apertura f/3,4, que es más luminosa que el teleobjetivo del Mavic 3.
El tiempo de vuelo se reduce ligeramente en comparación con el Mavic 3 a 43 minutos, pero hay la misma opción de detección de obstáculos y hasta 8 km de distancia de transmisión (15 kilómetros en Estados Unidos).
¿Cuándo sale a la venta el DJI Mavic 3 Pro?
Puede comprarse ya por anticipado
Saldrá a la venta en mayo
Como es habitual, DJI ha puesto su último dron a la venta en su página web, así como a través de los distribuidores autorizados.
De esta forma, el Mavic 3 Pro estará a la venta a partir del mes de mayo de 2023, aunque la compañía no ha dado una fecha exacta de su disponibilidad.
DJI
¿Qué precio tiene el dron DJI Mavic 3 Pro?El dron estará disponible en varios paquetes diferentes:
DJI Mavic 3 Pro (con DJI RC): 2.099 € / US$2,199
DJI Mavic 3 Pro Fly More Combo (con DJI RC): 2.799 € / US$2,999
DJI Mavic 3 Pro Fly More Combo (con DJI RC Pro): 3.499 € / US$3,889
DJI Mavic 3 Pro Cine Premium Combo: 4.599 € / US$4,799
El DJI RC es un mando con pantalla incorporada de manera que no tengas que recurrir al uso de tu teléfono o tablet. El RC Pro tiene la misma pantalla de 5,5″ que el RC, pero es más brillante (1.000 nits frente a 700) y tiene sticks de control de doble resorte y más puertos y botoneras.
El modelo Cine Premium se diferencia ligeramente de los demás en que tiene 1 TB de almacenamiento en local, cable de datos a velocidad de 10 Gbps, así como soporte para Apple ProRes.
Características del DJI Mavic 3 Pro
Vídeo 5.1 (hasta 50 fps), y 4K hasta 120 fps
Nuevo modo de color D-Log M de 10 bits
En su mayor parte, las características son las mismas que las del modelo Mavic 3. Es decir, detección omnidireccional para evitar obstáculos, OcuSync 3 para garantizar una transmisión y control de vídeo de hasta 15 km (1080p/60) de distancia, retorno a casa avanzado, vuelo a puntos de referencia y control de crucero.
DJI
La novedad es que ahora hay tres cámaras: gran angular, teleobjetivo medio y teleobjetivo. Esto facilita la captura de la perspectiva deseada sin necesidad de tener que volar demasiado cerca del sujeto.
Además de las cámaras, cuyas especificaciones completas encontrarás más abajo, DJI ha añadido un nuevo modo de color de 10 bits: D-Log M. Se trata de un modo HDR que supuestamente facilitará la posterior gradación del color de las imágenes. “Incluso en escenarios de alto contraste, como amaneceres y puestas de sol, [D-Log M] ofrece gradaciones de color naturales con detalles mejorados para una experiencia visual de espectro completo”.
Las cámaras con teleobjetivo principal y teleobjetivo medio lo admiten, pero no el teleobjetivo de 166 mm. Este tiene una apertura mayor (f/3,4) que el Mavic 3 y permite grabar hasta 4K a 60 fps. Oficialmente es óptico de x7, pero admite zoom híbrido de hasta x28. También vale la pena señalar que el teleobjetivo de 166 mm no es compatible con ActiveTrack 5.0 como las otras cámaras, pero se puede utilizar Spotlight y Point of Interest con ella.
A continuación, puedes observar una fotografía tomada con la cámara teleobjetivo media de x7 facilitada por DJI:
por defecto
DJI
La disminución del tiempo de vuelo se debe en gran parte al hecho de que el Mavic 3 Pro es un poco más pesado: 958 gramos (963 gr para el modelo Cine). Esto significa que entra en la categoría C2, no C1 como el Mavic 3. Eso significa que no puedes volarlo sobre zonas pobladas, pero puedes acercarte hasta 5 m en modo de baja velocidad. También necesitarás un Certificado de Competencia A2 para hacerlo volar.
Lista de especificaciones del DJI Mavic 3 Pro Artículos relacionadosYou're reading Dji Lanza El Mavic 3 Pro Con Triple Cámara
Dji Mini 3 Review: Palm
Pros
Portrait camera mode
Good photo & video quality
Long flight time
Cons
No front or rear obstacle sensors
Can’t track subjects, except in QuickShots
No Hyperlapse or slo-mo
Our VerdictThe Mini 3 loses quite a few of the Mini 3 Pro’s features, but is also quite a bit cheaper and is a good upgrade from the Mini 2. If you don’t care about the better video quality or vertical shooting, then save money and find a discounted Mini 2.
When DJI released the Mini 2 back in 2023, it addressed a lot of the criticisms levelled at the original Mini. But it still lacked some features that would have been desirable such as ActiveTrack, which allows the drone to follow a subject – a person or car, for example – while flying automatically.
Then, DJI launched the Mini 3 Pro which had all the bells and whistles, but came at a pretty steep cost.
Now, though, the company has added a more affordable option: the Mini 3.
It’s similar in many ways to the Mini 3 Pro, but also lacks some of its best features. And that’s understandable: there needs to be a reason to still buy the Pro.
The question is, should you buy a Mini 3 or not? And that’s a question you’ll be able to answer by the time you’ve read the rest of this review.
Features & design
Weighs <249g
Up to 38 minutes of flight time with ultra-light battery
Compatible with RC-N1 and DJI-RC remotes
Side by side, it’s not easy to see the differences between the Mini 3, its predecessor (the Mini 2) and its big brother, the Mini 3 Pro.
All have the same form factor with fold-up arms, a three-axis gimbal that keeps the camera steady and a battery that slots into the rear.
Jim Martin / Foundry
All weight less than the crucial 250g threshold, which means they’re exempt from registration in some parts of the world, and in those where it does still have to be registered, exempt from pilot exams.
You can fly all three drones much more freely than heavier ones, closer to people and buildings and over people.
It’s important to know and follow the rules in your area, though.
Jim Martin / Foundry
The Mini 3 uses the same batteries as the Pro but can fly for longer: up to 38 minutes when using the standard battery. In some places, including Australia, you can buy a ‘Plus’ battery that extends flying time to 1 minutes, but it’s heavier and means the Mini 3 no longer counts as a sub-249g drone.
Just like the Pro, you can fly it with the RC-N1 remote, which requires a smartphone, or the more expensive DJI RC, which has a built-in screen and doesn’t need a separate phone.
DJI also sells the Mini 3 on its own, if you happen to already have a compatible remote.
Missing featuresImportantly, the Mini 3 doesn’t have the obstacle sensors of the Pro, which means it’s much like the Mini 2 and won’t stop before crashing into a tree or anything else.
Jim Martin / Foundry
The other major difference is that it has no tracking capabilities, so cannot lock onto a subject and follow them like the Pro can.
It doesn’t have any automatic flying modes at all – no Hyperlapse or MasterShots – and can only perform a selection of what DJI calls QuickShots. These are automatic, and can circle around you, fly straight up, fly away from you, boomerang away and then back, and corkscrew around you.
These are handy for quick clips to share on social media, but for everything else, you’ll need to pilot and control where the camera points manually.
The Asteroid QuickShot mode, oddly, is not present, just as it isn’t on the Mini 2.
Another difference is that the Mini 3 uses the lesser O2 video transmission system. This provides a 720p video feed at 30 frames per second up to 10km away, though in many countries you must fly with the drone in line of sight, so these long ranges aren’t particularly relevant anyway.
And while the camera is the same as the Mini 3 Pro’s, its capabilities are curtailed.
Jim Martin / Foundry
There’s no option to record video in D-Cinelike, which Pros use so they can post-process footage, and no option to shoot at 10-bit.
PerformanceApart from obstacle avoidance, flying the Mini 3 is exactly the same as the Mini 3 Pro. It’s relatively quiet and hovers well when it has picked up a good number of satellites.
It’s just as quick and manoeuvrable, and has the same Cinematic, Normal and Sport modes, and the same wind resistance. You won’t want to fly it on very windy days, but for a lightweight drone, it handles even fairly strong winds well, and better than the Mini 2 does.
Jim Martin / Foundry
It’s reassuring, too that the return-to-home function will automatically kick in when there’s only just enough power to fly back to the home point, or if the signal from the remote control is ever lost. You can also engage it manually using a button on the remote, or in the app.
If you do lose track of it, or crash it and can’t see where it landed, the ‘find my drone’ function makes it beep fairly loudly to help you.
It’s useful for the same reason when taking portrait photos, too, although the automatic panorama creation on the Mini 2 means it can hold its own for vertical photos as it simply takes several and stitches them together, leading to even higher resolution.
Here are some photos I took on the Mini 3. It doesn’t allow you to access the full 48Mp mode, but you can shoot in JPEG + RAW simultaneously.
Jim Martin / Foundry
Jim Martin / Foundry
Jim Martin / Foundry
Jim Martin / Foundry
Unfortunately, the panorama modes didn’t work for me: all I found were the individual photos in a Panorama folder on the microSD card, but no actual panoramic photo. This seems to be down to testing using early software and hardware.
The camera has autofocus, but there’s a limit to how close it can focus. If you’re trying to take photos of people or objects up close, they could end up blurred. You can tap on the screen to focus on a specific area, but the remote has a half-press for focus lock as well.
With almost identical video specs to the Mini 2, you might wonder if there’s any point in spending more on the Mini 3 when the older, cheaper drone can also record 4K at 30fps, has the same maximum bitrate of 100Mbps, offers the same levels of digital zoom and records in the same H.264/MP4 format.
The difference is that the Mini 3’s camera has a larger sensor and a lens with a bigger f/1.7 aperture. What this means is it can capture more light than the Mini 2’s camera, which in turn means better quality video – cleaner, crisper and with better colours – and a similar increase in quality in low light, making night photos and videos sharper and more detailed.
I didn’t have a Mini 2 to capture any comparison photos, but here are a couple of photos taken at night on the Mini 3:
Jim Martin / Foundry
Jim Martin / Foundry
Plus, the Mini 3 can record HDR at its top resolution, but the Mini 2 doesn’t offer HDR at all.
Don’t forget, too, that the Mini 2 cannot shoot vertically like the Mini 3 can, and it’s worth noting that QuickShots are supported in the Mini 3’s vertical mode.
Another difference is that the Mini 3’s gimbal can rotate upwards by 60°, which is a lot more than the Mini 2’s 20°, and it can also move further in other directions, which means video is more stable even in higher winds.
The fact the Mini 3 removes these options means it’s much simpler to use: you just choose the resolution and frame rate and hit the record button. As a side note, it’s frustrating that the default video mode is 1080p, so the first thing you’ll want to do is adjust the settings when your first fly the Mini 3. The resolution for QuickShots needs to be set separately: you might otherwise assume you’d already done it, and wonder why they didn’t look as good as your regular 4K footage.
One thing I noticed when flying the Mini 3 at night was that the LEDs, which are only on the front arms, are almost invisible unless it’s facing you, and they flash so slowly that it can be quite difficult to keep tabs on it against a dark sky.
Price & availabilityYou can buy a Mini 3 for $469 / £439, which sounds cheap, but that’s the drone only, with no remote.
With the RC-N1 (the same remote you get with the Mini 2), it costs $559/£519, or $110/£100 more than the Mini 2.
You can instead opt for the DJI RC, below, which is very convenient compared to using your phone, but this costs $699/£669.
Jim Martin / Foundry
Then there are Fly More bundles, again with the option of both remote controls. These come with a total of three batteries, a charger that holds all three, plus a carry bag that holds the drone, remote and batteries.
With the RC-N1, that costs $718/£768, and with the DJI RC costs $858/£828.
You can buy all of these from DJI directly, but you’ll also find them at other retailers for exactly the same prices.
For alternative options, read our roundup of the best drones.
VerdictThe Mini 3 may be a relatively big improvement over the Mini 2, but it comes at a higher price. With the RC-N1 remote, it’s a lot more expensive, which will no doubt cause some to decide to save their money and opt for a Mini 2 instead.
It’s not clear how long DJI will keep the Mini 2 in its range, but at the time of writing, there were some tempting discounts on the Mini 2 and Mini 2 Fly More bundles that made it even more appealing.
It’ll be a while before there are any deals on the Mini 3 but if you want 4K HDR video, the ability to shoot vertically, and have longer flying time, all without paying an even higher price for a Mini 3 Pro, then DJI’s newest sub-250g drone offers a great all-round package.
Of course, if you can afford more, the Mini 3 Pro is a much more capable drone and is certainly worth it.
Oneplus Anuncia El Oneplus 11 Y Los Auriculares Buds Pro 2
En esta ocasión, el OnePlus 11 no viene solo, ya que como hemos podido ver, viene acompañado de la siguiente generación de auriculares inalámbricos equipados con ANC de la compañía, los OnePlus Buds Pro 2.
Móvil OnePlus 11 5GEl OnePlus 11 5G viene alimentado por el nuevo procesador Qualcomm Snapdragon 8 Gen 2, con lo que debería garantizar las mejoras prestaciones, tanto para el rendimiento de la CPU como de la GPU, si lo comparamos al Snapdragon 8+ Gen 1 presente en el OnePlus 10T.
El teléfono dispone de una pantalla AMOLED 2K A+ de 6,7 pulgadas que soporta una frecuencia de actualización de 120 Hz además de adoptar la tecnología de pantalla LTPO 3.0, lo cual es una buena noticia si pensamos en la eficiencia energética y la autonomía del móvil.
De hecho, ya vimos esta característica a lo largo del año 2023 en dispositivos como el Vivo X80 Pro, con lo que frente a lo que venía ofreciendo el OnePlus 10T, la pantalla del 11 5G supone un salto importante en calidad.
Al igual que con su predecesor, la compañía permite elegir un modelo con hasta 16 GB de RAM afirmando que también hay un sistema avanzado de gestión de la memoria RAM para garantizar un rendimiento superior en escenarios de juegos y en entornos multitarea.
En lo que al conjunto de cámaras se refiere, un apartado que se ha vuelto especialmente clave en cualquier teléfono móvil buque insignia moderno, OnePlus sigue contando con la colaboración de Hasselblad para revolucionar la fotografía y el vídeo.
Esto significa que el dispositivo sigue utilizando la tecnología Hasselblad que se encuentra en el 10T, además de tener un nuevo sensor de identificación de color de luz multiespectral de 13 canales, lo que agrega versatilidad a cada uno de los sensores.
OnePlus
La matriz principal está compuesta por un sensor IMX890 principal de 50 MP, un sensor IMX581 ultra ancho de 48 MP y un sensor IMX709 de retrato de 32 MP, que son mejoras significativas sobre el OnePlus 10T.
La duración de la batería tampoco debería ser un problema, ya que el OnePlus 11 5G viene con una celda cuya capacidad asciende a los 5000 mAh. Es posible recargarla de forma rápida mediante el sistema de carga SUPERVOOC de 100 W.
A pesar de que la fecha de su comercialización ya ha sido anunciada, seguimos esperando noticias sobre su precio final. Con suerte, no debería alejarse demasiado de los 649 dólares (₹ 44,999) del OnePlus 10T.
Auriculares OnePlus Buds Pro 2El nuevo móvil premium no llega solo, ya que la marca lo acompaña de los nuevos auriculares inalámbricos pertenecientes a la gama más profesional. Se trata de los OnePlus Buds Pro 2 y cuentan con un sistema de controlador dual MelodyBoost desarrollado junto a los especialistas daneses Dynaudio.
Estos cuentan con subwoofers de 11 mm para manejar las frecuencias más bajas, mientras que las unidades de tweeter de 6 mm se encargan de la mayoría de los sonidos medios y agudos.
Esto debería ayudar a aclarar las frecuencias frente a lo que ya fueron capaces de ofrecer los OnePlus Buds Pro originales con sus controladores individuales de 11 mm de diámetro.
OnePlus afirma que “la cúpula del woofer está equipada con un diafragma de polímero de cristal y un diseño de cúpula y borde separados para mejorar la conexión entre las frecuencias bajas, medias y altas”.
Los Buds también se benefician de un ecualizador predeterminado y tres personalizados: Bold, Serenade y Bass, por lo que deberías poder encontrar un perfil que se adapte mejor a tus necesidades y gustos de sonido.
OnePlus
Los usuarios de Android se alegrarán al saber que los nuevos botones también ofrecen audio espacial, lo que promete ofrecer tonos envolventes con amplios paisajes sonoros para música y cualquier otro audio que desees.
OnePlus añade que la fuerza de los sonidos estéreo se deben a un “algoritmo de mezcla ascendente estéreo de desarrollo propio”, que maneja todo el trabajo pesado técnico. También hay un seguimiento de la cabeza en tiempo real, gracias a un sensor IMU de seis ejes, que siempre debería mantenerse en medio de la acción auditiva.
Como era de esperar con el nombre Pro, estos también vienen con Cancelación de ruido adaptable inteligente (ANC) que puede atenuar hasta 48 dB de sonidos de tu entorno, para que puedas aislarte del mundo cuando quieras escuchar música.
También hay ‘Cancelación de ruido personalizada’ que analiza tu canal auditivo y verifica si hay fugas (es decir, sonido, nada más) y ofrece la forma de cancelación más adecuada que cree que necesitará para cada caso.
La conexión con el móvil se realiza a través de Bluetooth 5.3 LE y los Buds Pro 2 se pueden emparejar con dos dispositivos de manera simultánea. Con el estuche de carga, deberías conseguir 39 horas de reproducción antes de necesitar una fuente de energía.
Este es un aumento saludable con respecto a los de generación anterior, que solo podían manejar un tiempo máximo de 28 horas. No hay precios definitivos, pero a buen seguro que se mantendrán en los 149 € que cuestan los actuales.
Echa un vistazo a nuestro ranking especial de los mejores móviles OnePlus del año donde encontrarás los modelos más recientes de la marca.
Microsoft Surface Pro 3 Vs Surface Pro 2 Comparison Overview
Announced on Tuesday, the Surface Pro 3 went on pre-orders starting from the very next day and its large footprint makes it a perfect laptop replacement. Except for its size, how far is the tablet a worthy upgrade to the Surface Pro 2? Go through the comparison between two the second and third generation Surface Pro tablets to know the differences.
Display and ProcessorThe Surface Pro 3 is pretty large in size than its predecessor with a 12 inch diagonal ClearType FHD display boasting a unique 3:2 aspect ratio instead of the traditional 16:9 aspect ratio in the earlier models. The tablet packs in FHD resolution of 2160×1440 pixels that is termed “Pixels Free” by the vendor. In comparison, the Surface Pro 2 features a 10.6 inch display with a resolution of 1920×1080 pixels. Definitely, the latest offering is a better one with 38% increase in the screen size and 50% boast in the resolution.
In order to slim down the Surface Pro 3, the company appears to have ditched the internals. Well, the tablet is the thinnest ever Intel Core product and this applies even with the Type Cover attached to it. To achieve this, Microsoft has incorporated the powerful Intel Core i7 processor into the diminutive build. There are different variants of the Surface Pro 3 and they use Core i3, Core i5 or Core i7 processors under their hood.
Camera and Internal StorageThe cameras get a significant upgrade in the Surface Pro 3 as both the front and rear snapper are upgraded to 5 MP to enable high-resolution video calling and quality photo and video capturing. On the other hand, the Surface Pro 2 packs dual 1.2 MP cameras at the front and back for basic functionality.
Both the Surface Pro 3 and Surface Pro 2 come in four different configurations with varying internal storage options – 64 GB, 128 GB, 256 GB and 512 GB and there is a micro SD card slot for expansion as well. The same applies to the RAM capacity as both the tablets house either 4 GB or 8 GB of RAM with no different.
Battery and DesignWhile the Surface Pro 2 uses a 42 W-h battery that is claimed to deliver up to 7 hours of web browsing, the one used in the Surface Pro 3 remains unknown, but it is rated to provide up to 9 hours of web browsing. This is a solid 10 percent increase from that of the yesteryear mode.
Software and Features Key SpecsModel Microsoft Surface Pro 3 Microsoft Surface Pro 2
Display 12 inch, 2160×1440 10.6 inch, 1920×1080
Processor Intel Core i3/ Core i5/ Core i7 Intel Core i5
RAM 4 GB/ 8 GB 4 GB/ 8 GB
Internal Storage 64 GB/ 128 GB/ 256 GB/ 512 GB, Expandable 64 GB/ 128 GB/ 256 GB/ 512 GB, Expandable
OS Windows 8.1 Windows 8.1
Camera Front and rear cameras with 5 MP resolution and 1080p video recording Front and rear cameras with 1.2 MP resolution and 720p video recording
Battery 9 hours backup 7 hours backup
Price and ConclusionThe Surface Pro 3 pricing starts at $799 for the base Core i3 model with 64 GB of default storage space with 4 GB of RAM. It has to be noted that this latest model with significant improvements is priced cheaper than the Surface Pro 2 that is priced starting at $899 for the Core i5 model with 64 GB of native storage and 4 GB of RAM. However, Microsoft seems to have not considered that the laptop replacement to ship with a free Type Cover as the accessory is available for an additional cost of $129.Price and Conclusion
Pricing apart, the Surface Pro 3 with a larger and crispier display, thinner build and enhanced features could make it an efficient product in the market being a perfect laptop replacement. Moreover, the presence of the Core i7 processor is pretty much appealing as it will deliver great levels of productivity.
Triple Threat Optimization Techniques From Four Pros
Search engine marketers won’t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing pressure to account for conversions weighted against the oncoming era of consumer-driven, usability-level personalization is immense.
E-commerce websites have their own unique considerations when it comes to optimization – and also the most to lose. Sites containing thousands of products have to be easily indexed by Google, they have to make sure that the user has everything they need to trust and purchase from the site, and they have to prove that all of their hard efforts have led to well-earned conversions.
But you can’t please everyone…or can you?
I asked four e-commerce experts (with whom I have no affiliation) to pass down some best practices for optimizing within this complex landscape and to provide some clues on where we should be looking next.
These brand experts from Mexx, Frank&Oak, Linen Chest, and BonLook were kind enough to share their optimization strategies and insider tricks on the trade.
Johnny Russo, E-Commerce Director, Mexx What strategies do you use to drive traffic and sales to your website (search, social media, user experience, conversions)?Paid search has been a tremendous and consistent revenue driver for us, as has email. So those are definitely two channels we pay special and additional attention to, and make sure we test and adapt on a weekly basis. For email, segmentation is a huge part of that. Digital Marketers must leverage the amount of data we have. Some are doing it better than others.
Affiliate marketing is also a consistent revenue driver. We pay particular attention to which affiliates we partner with, and which affiliates participate in specific campaigns and exclusives with us.
Social media has definitely brought back some nice traffic levels to our site, but it’s not the revenue driver people hope it will be, at least not at this point in time. But we are completely fine with that, because we use it as a branding and engagement vehicle, rather than a sales driver.
We have done a lot of work on conversion optimization since the site was launched in October 2012. Things like improving the product detail page, adding our 1-800 number on our header and on every page, and changing up some steps in the checkout to make it more seamless and intuitive for the customer. We have seen a nice increase in conversion as a result. But we are not done yet.
We are also doing more and more offsite initiatives and partnerships that, thus far, have been quite fruitful for our online business. We hope to build on those.
What tools do you use offline and online to measure your marketing efforts? How do you track your campaign’s success?Currently, we are using Google Analytics to track our online efforts and conversions. We are testing other analytics tools to see what the extra benefit is between the free GA platform and a paid analytics platform like KissMetrics.
When we do multi-channel campaigns, we ensure dedicated codes (be it numeric, barcodes, or QR codes) are used to track the effectiveness of the campaign. We have preset targets and forecasts in place to measure against, and that helps determine whether we optimize a campaign, eliminate it, or run it in much the same way.
In your opinion, what are the basic components of a perfectly optimized product page?[pullquote]Each site, brand, and customer is unique, and testing can help perfect the product detail page.[/pullquote]A perfectly optimized product detail page should contain the following elements: a few front, back, and side shots of what you are selling, in my case for Mexx, it would be fashion items. Keep in mind that while images should be optimized for web (i.e. can’t be huge file formats or this will slow down page loading times), they still need to be sharp enough so the visitor can get an accurate presentation of what they are buying. I’ve seen a lot of blurry images after using zoom tools on a lot of e-commerce sites.
The product detail page should also obviously display current price or promo, shipping fees (don’t hide these or make it hard to find), return policies, size charts, color, style and fit descriptions, and easy to decipher call-to-actions.
Also, if there is a model showcasing the style or product, every effort should be made to display her/his measurement (i.e. 5’8’’) and which size she/he is wearing during the shoot (i.e. model is wearing size small). Perspective goes a long way when selling fashion online.
If you have the chance to use a testing tool, then you can begin testing different elements and designs against each other. There are definitely some best practices to follow, many which I listed above.
What challenges do you face while trying to optimize for search engines and driving users towards online conversions?The challenge for many online fashion players is that you’re optimizing for styles that may only be online for three months or less. So you spend considerable time and effort to optimize these pages to help drive traffic and conversions to them, but their shelf life is not like, say, a tablet or gadget that may sell on a site for 12-24 months.
Or, think about the book business, or books as a product in general. Some books can stay on a site forever, so they can build up reviews and strength on search engines. If you’re selling a fashionable fall sweater, for instance, and someone reviews it positively or negatively, well, what happens to that review when that sweater is sold out or goes offline?
Some marketers would also say the changing algorithms from Google are also a challenge. And while that may be true, that’s the fun part of being in digital marketing…it’s about constantly changing and adapting or you risk fading away, quickly.
What is your next marketing investment? If you had an unlimited marketing budget, what would your first initiatives be?Our next marketing investment will be to launch a new ESP/CRM platform.
Soon after launching our emailing platform, the hope is to launch a predictive marketing solution.
And if I had an unlimited budget, I would invest heavily in a mobile, shopable app, as well as a long-term omni-channel solution (i.e. ship to store, ship from store, and pickup in store). While omni-channel requires a significant up front investment, in the long-term, this can actually save costs for a company, not to mention increase conversions and revenue.
How has your industry evolved in the past five years? Do you see a difference in how your competitors deal with marketing initiatives?I think in the last five years, two major developments have happened in e-commerce.
Firstly, mobile phones and tablets have exploded onto the scene. At first, digital marketers had to be ready to optimize for the browsing experience. But now, we as e-commerce professionals and marketers have to optimize not just for browsing, but for buying. So if you think about this simplistically, marketers not only have to optimize a site and shopping experience for desktops, laptops, and various browsers and SEO tactics, but now we have to account for mobile, mobile search, tablets, apps, and still try to get a holistic view of the customer. That’s a lot of development, data, and user experience and QA testing, to be sure.
Secondly, I think Amazon has helped educate many hesitant or first-time online shoppers to hit the “checkout” button and trust an online site with payment info. I know in Canada, there was initially some trust issues, but now it seems like it’s almost second nature to exchange payment info online, and PayPal has also helped that adjustment. Amazon has also forced us e-commerce-focused digital marketers to up our game and evolve, in areas like internal search, email personalization, site personalization, and relevance.
The constantly changing and evolving e-com landscape makes all of this quite challenging, but super fun.
What strategies do you use to drive traffic and sales to your website (search, social media, user experience, conversions)? What tools do you use offline and online to measure your marketing efforts? How do you track your campaign’s success? In your opinion, what are the basic components of a perfectly optimized product page?A good product! And a transparent, easy user experience. We work hard to optimize our product pages so they are appealing to users while also driving revenue. A clean design is very important to us, but product pages must also make it seamless for users to purchase. We A/B test every time we change site content or navigation, updating only when results are better. From a SEO perspective, you have to correctly name and categorize your products so shoppers can easily find what they want.
What challenges do you face while trying to optimize for search engines and driving users towards online conversions? What is your next marketing investment? If you had an unlimited marketing budget, what would your first initiatives be?We are actively seeking and producing a lot of content. By content I mean articles, but also videos, music playlists (our Soundcloud channel is a huge win) with two objectives: giving our customers a 360-degree brand experience, and being discovered by people who don’t know us yet.
How has your industry evolved in the past 5 years? Do you see a difference in how your competitors deal with marketing initiatives? What strategies have you used to drive traffic and sales to your website (search engines, social media, user experience, conversions)?Regarding sales, Linen Chest has tried to go back and perfect the basics, while dabbling in a few other marketing initiatives to get more traffic. Our goal in recent months has been to do less, but to do it right. We are now converting at a higher level with existing customers coming to our site and with our search and referral traffic. We have used our resources to improve our SEO efforts. For example, within the social and blogging universe, we have started testing multiple retargeting campaigns.
Additionally, in order to improve conversions with our paid and organic traffic, we have gone back to our roots in testing-testing-testing while optimizing the areas that had the highest amount of missed opportunities. We have also focused efforts towards more efficient email marketing, which is where our highest conversion rates come from.
What tools do you use offline and online to measure your marketing efforts? How do you track your campaign’s success? In your opinion, what are the basic components of a perfectly optimized product page?There is no specific formula for this, and a lot depends on the commodity and categories but all in all, there is still a three-prong process to keep in mind.
Catching the client’s eyes is key: Getting to a product page is one thing (kind of like picking up an item from a rack or a display at a physical store) but what can we as marketers do to include all the information needed to have you place that item in your basket? Having large photos with digital enhancement features such as zoom, video, and multiple product angles help make the customer feel comfortable buying that item online
Include all the essentials above the fold: Including necessary product descriptions, price, promotions and any other relevant details is absolutely necessary. Make this information as clear as possible.
Call-to-action: An easily accessible “add to cart” button gives you the best chance to get that product in a basket and move on to the next part of the buying process.
Other factors to perfect product pages go beyond the consumers basic buying impulse (i.e. consider how to please the person who will read the ingredients of a product on the reverse of the box) such as more information, reviews, trust-factor ratings and/or recommended items that you can compare or pair with your product.
What challenges do you face while trying to optimize for search engines and driving users towards online conversions?We now have access to so much data that a big challenge we face is what to do with it. You can dream up any scenario and if your site is well configured and you have set-up the right tools, the amount of data available to play around with is mind numbing! Data collection has its purpose, but it will vary based upon a company’s unique goals. The important part is getting the right people in place who can translate this data into actionable insights.
Another challenge we face is staying on top of changes from evolving search engines. We too have to evolve, weed out efforts that aren’t working, learn and stay on course with our objectives by adapting to the circumstances and playing field. We plan to continue putting our resources towards the most profitable strategies, such as SEO, AdWords, and retargeting. We continue to rise to the challenge of optimizing and personalizing the search results and landing pages for each user.
What is your next marketing investment? If you had an unlimited marketing budget, what would your first initiatives be? How has your industry evolved in the past five years? Do you see a difference in how your competitors deal with marketing initiatives?Describing how the industry has changed in the last five years would take too long, because things change literally every 9-12 months. Sometimes these changes are minor, but over the course of many technology cycles it can mean constant catch up. Major changes in last five years have been mostly with data, social, and mobile – and entire books have been written about these particular areas.
Social has been a growing buzzword, but how to capitalize on it properly can be complex. Depending on your company’s goals, social can be used for a multitude of reasons, but converting directly from social to e-commerce is still a challenge no matter who you speak to.
We are also challenged by how to constantly adapt to the smaller and increasingly faster mobile environment. In some cases this means managing multiple websites on multiple platforms. Responsive design can address some of these challenges, but the needs of each consumer may be different – the trick is finding the right balance for your unique customers. Learn everything about your clients and your segments.
As you’re likely seeing within your inbox, daily emails with different messages based on marketing initiatives and actions are being sent from almost every major brand if you’ve shopped or interacted with them chúng tôi most important takeaway, even in the face of great change and competition, is to use and leverage your consumer data with the resources you have.
What strategies have you used to drive traffic and sales to your website (search engines, social media, user experience, conversions)?BonLook is a very fashion-forward brand that is exclusively online, so we try to market our products on a variety of sites that share our vision for fashion and style. We view our traffic generation efforts as a ‘community building’ effort, and we try to align our marketing efforts accordingly.
Our focus is making sure our name comes up for targeted groups of people we feel we can serve better than anyone else on the market. Whether it be on social media websites such as Facebook, Pinterest, Instagram, or Twitter, or through search, the focus has to stay on reaching the right customer for our products and services. Once we get people on our site, the focus shifts to offering our customers the best shopping experience possible.
It doesn’t stop there. Once the customer has purchased, we see them as the ultimate brand ambassador. For this reason, we make sure clients remain happy with their experience even after they made their purchase. We poll them shortly after the purchase to ensure everything is all right, and, if the pair is not to their liking, we ensure top quality service to process their returns or exchanges. We feel that keeping our community of shoppers happy is the best way to grow.
What tools do you use offline and online to measure your marketing efforts? How do you track your campaign’s success?We are big fans of Google Analytics, of course! Our IT team has put a lot of efforts to ensure we get as much information as possible on the shopping and browsing habits of our clientele. We also find using informal polling is a big help to discover a customer’s pain points. If you ask your clients plainly how they feel about you, you tend to get honest responses.
In your opinion, what are the basic components of a perfectly optimized product page?[pullquote]In our view, a perfectly optimized product page should keep the target customer in mind.[/pullquote]Not every product is the same, so it’s a bit hard to answer. In the case of glasses, we feel our customers are sharing their interrogations between the look of the product and the quality and safety of the item as well. Glasses are in a very special category, straddling the boundary between fashion accessory and medical device. You have to keep in mind that your customers want to look good, but also that they can see!
What challenges do you face while trying to optimize for search engines and driving users towards online conversions?Our main challenge is being a David in a space increasingly filled with Goliaths. BonLook’s approach has been targeted to a very specific audience from the start and the challenge to us has been to make our message reach the right people. As always in these matters, relevance is key. If you are relevant to your audience and you can deliver great products, amazing service and great overall value, you will succeed.
What is your next marketing investment? If you had an unlimited marketing budget, what would your first initiatives be? How has your industry evolved in the past five years? Do you see a difference in how your competitors deal with marketing initiatives?I think there has definitely been a great evolution in the space of online eyewear wear in the past five years. One of the main things we are seeing is that the intelligence around the marketing budget has increased dramatically. A lot of thought and considerations have to be put in to your marketing strategy if you wish to succeed. One way we are seeing this play out is that some single-brand eyewear stores are starting to run out of steam. Companies that have a clear vision and plan of what they are building are able to succeed, and that will continue to be the case.
A huge thank you to these experts from Mexx, Frank&Oak, Linen Chest, and BonLook for sharing some of their valuable knowledge and experience!
Featured Image: Bloomua via Shutterstock
Cómo Escuchar Música Gratis Con Alexa Y Amazon Echo
Aunque Spotify siempre ha tenido una modalidad de servicio gratuito, eso no era compatible con los altavoces inteligentes de Amazon, de manera que no podías aprovechar la circunstancia con tu dispositivo.
Ahora, las cosas han cambiado y ya puedes escuchar Spotify y el propio servicio de música gratuito con publicidad a través de dispositivos de Amazon. Apple Music permanecerá fuera de estas condiciones de Alexa, ya que los de Redmond afirman que nunca habrá un nivel gratuito de su servicio.
Más allá de los servicios de streaming, existen otras opciones para poder escuchar música gratis como puede ser a través de estaciones de radio o bien mediante podcasts. A continuación, te contamos los trucos para que Alexa reproduzca música gratis sin limitaciones.
Cómo vincular un servicio de música con AlexaEn esencia, es el mismo proceso que deberás utilizar para cualquiera de los servicios mencionados aquí.
Abre la aplicación Alexa y toca en ‘Más’.
Presiona en ‘Configuración’.
Desplázate hacia abajo y toca en ‘Música y podcasts’.
Toca sobre el servicio que deseas usar (variará según el país) y luego sigue las instrucciones para habilitar o iniciar el servicio.
Vincular un servicio generalmente implica tener que introducir tu nombre de usuario y contraseña, lo que significa que deberás tener una cuenta configurada previamente. Sin embargo, no todos los servicios requieren de una cuenta, como pasa con los reproductores de radio.
Spotify gratis en AlexaSi usas el nivel gratuito de Spotify, puedes vincularlo con tu cuenta de Amazon en la aplicación Alexa como hemos descrito anteriormente.
A diferencia de los clientes que pagan, los que tienen el plan gratuito no pueden solicitar ninguna canción que quieran. En su lugar, pueden pedirle a Alexa que reproduzca cualquier lista de reproducción que hayan creado previamente, así como las propias listas de reproducción de Spotify.
También puedes solicitar la lista de reproducción ‘Descubrimiento semanal’, que está personalizada para ti, según tus gustos musicales. Obviamente, su escucha se verá interrumpida por anuncios como si usaras la aplicación Spotify en el móvil, pero funciona.
Amazon Music gratis en AlexaAmazon, que no es especialmente conocido, tiene un nivel gratuito con publicidad de su servicio de música. Te da acceso a los 2 millones de canciones que tienen los suscriptores de Amazon Prime, pero al igual que Spotify, no puedes solicitar que Alexa reproduzca canciones concretas.
En su lugar, puedes escuchar listas de reproducción y estaciones con acceso ilimitado. Por ejemplo, podrías decir: “Alexa, reproduce la estación Alejandro Sanz”, “Alexa, reproduce la estación Top Pop” o “Alexa, reproduce la estación de los años 80”.
Si pagas por el servicio de Amazon Music Unlimited, obtendrás acceso al catálogo de 90 millones de canciones.
Amazon Music es el servicio de música predeterminado para Amazon Echo, por lo que no deberías necesitar usar la aplicación. Una vez que hayas configurado tu dispositivo Echo, Alexa debería cumplir con tus ordenes de reproducción.
De lo contrario, sigue los pasos anteriores y verifica en la sección ‘Servicios de Música y podcasts’ que Amazon Music esté configurado como el servicio predeterminado de música.
Consulta qué servicios de música en streaming ofrecen calidad Hifi hoy en día.
Podcasts de Apple gratis en AlexaComo mencionamos anteriormente, no hay un nivel gratuito de Apple Music, pero puedes escuchar Apple Podcasts en un Amazon Echo usando Alexa.
El proceso para configurarlo es el mismo que para un servicio de música, pero una vez que hayas vinculado tu cuenta, toca en ‘Servicios predeterminados’ en el menú ‘Música y podcast’ y toca en ‘Cambiar’. Ahora elige ‘Apple Podcasts’ de la lista.
En adelante, podrás decir: “Alexa, reproduce [nombre del podcast]” o “Alexa, reanuda mi podcast”. Ten en cuenta que Amazon Music también incluye podcasts y hay otras opciones como TuneIn.
Esta es la mejor relación de apps para escuchar podcasts.
Escuchar la radio en AlexaAunque la disponibilidad puede variar según el país en el que te encuentres, es probable que puedas escuchar la mayoría de las estaciones de radio que realizan una emisión por Internet.
En España, por ejemplo, encontrarás algunas de renombre como TuneIn, Global Player y Planet Radio. Estos se configuran de la misma manera que un servicio de transmisión de música, con la ventaja de que algunos no requieren de una cuenta para poder usarlos.
Reproduce música en tu Amazon Echo a través de BluetoothLa última opción para escuchar música gratis es usar tu altavoz Amazon Echo como altavoz Bluetooth.
Simplemente tendrás que decir “Alexa, empareja” e ir a la configuración de Bluetooth de tu teléfono y buscar tu altavoz Echo en la lista de dispositivos disponibles. Toca sobre él y aprueba la solicitud de emparejamiento.
Si esto no funciona por algún motivo, puedes usar la aplicación Alexa. Dirígete a dispositivos, toca en ‘Echo y Alexa’ de la parte superior, selecciona el Echo que deseas emparejar de la lista y, en la sección ‘Conexiones Bluetooth’, toca en ‘Conectar un dispositivo’.
El procedimiento varía si usas tu teléfono con el Bluetooth de tu automóvil, pero puedes decir “Alexa, desconecta” para detener la reproducción de audio desde tu teléfono. Verás que la conexión se restablece automáticamente cuando tu teléfono está dentro del alcance del Echo.
Si todavía no tienes un altavoz Echo en tu hogar, echa un vistazo a nuestro ranking de los mejores altavoces Amazon Echo del año. Verás lo mejor y más destacado de cada modelo y en qué caso debes comprarlo.
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