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While WordPress makes it easy to create a blog or website for everyone for free, it’s not always that easy and often webmasters end up making several mistakes

WordPress is one of the most trusted platforms for creating a website. Many people prefer this CMS when it comes to creating different types of websites, whether it’s a blog, Q&A website, portfolio website, or an e-commerce website. WordPress offers good features for building and customizing websites, making it an easy-to-use option.

While WordPress makes it easy to create a blog or website for everyone for free, it’s not always that easy and often webmasters end up making several mistakes. Due to these WordPress website mistakes, you can fail to get the desired results with your site. Even savvy WordPress users, who have been using it for years can make mistakes.

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The following Quick Win is for everyone wanting to boost their online presence and improve results from their content marketing strategy.

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Whether you hire a WordPress developer to build your site or create a site yourself, there are some big WordPress mistakes you need to avoid to get the best out of your site. Let’s take a look at the big mistakes that most webmasters make and how to fix them.

Not changing the database prefix

The prefix is a default name, which everyone knows and this puts your database at risk. For example, automated scripts target WordPress databases using these default table names. It makes it easier for hackers to attack a database. You can protect your database by changing the prefix, follow below steps.

Note: You should always make a complete backup of your site before making any database changes.

Login to cPanel then go to file manager.

Search for line:

$table_prefix = ‘wp_’;

Change the ‘wp_’ prefix with your own choice.

Now write command for all tables like:

Once you execute the queries for all tables their prefix will be changed.

You should also change the prefix for tables created by third-party plugins.

Customizing parent theme instead of the child theme

You have found the right theme for your website and after some customization, you integrate it into your site. But when you update your theme, all the customization you make are lost. Therefore, you should use a child theme instead and customize it to ensure that your customization isn’t lost after an update.

A child theme is put in a separate folder than its parent theme. Plus, it also includes its own ‘style.css’ and ‘functions.php’ files. You can modify layout and styling parameters, coding and scripts and other aspects of the theme using the relevant .php and .css files. After using a child theme when someone visits your site, the child theme is loaded first then the missing functions and styles are loaded from the parent theme.

Not turning off debug mode

Debug mode allows a developer to examine PHP warnings, errors and notices, which are raised when something goes wrong. They are very useful for debugging PHP code. While it is quite beneficial for a developer for debugging purposes, it shouldn’t be visible publicly as it may reveal scripts and private paths that should be hidden from the public. You can turn the debugging off by editing the chúng tôi file.

First, you need to open the chúng tôi file then look for the line:

define(‘WP_DEBUG’, true);

Set the following lines of code instead of the above code:

ini_set(‘display_errors’,’Off’);

ini_set(‘error_reporting’, E_ALL );

define(‘WP_DEBUG’, false);

define(‘WP_DEBUG_DISPLAY’, false);

After this, save the changes and upload the file on the server. You should now check that no errors, notices or warnings will appear on your site. This is an essential step to ensure that your site is secure and looks more professional.

Blocked search engine indexing

If your website isn’t indexed on search engines it won’t show up in the search results, which means it won’t be visible online. Essentially, your site won’t exist on the internet. Therefore, when you install WordPress, by default the site is allowed to be indexed on search engines.

However, often developers disable the feature to stop half-finished pages from being displayed in the search engine results pages. But, if this feature is still disabled after the work is over, the problem will arise. If you find that your website pages are not appearing on Google despite good SEO practices then check whether search engine indexing is disabled on your site.

Not turning off directory browsing

Directory browsing enables a person to browse the folder and its content that is present in your website root directory. If you don’t disable directory browsing, it can be used by a hacker to find vulnerabilities in your website and server. This will put your website at risk. In order to ensure the safety of your website, you must make sure to disable directory browsing.

Below is the process to disable directory browsing:

You can disable directory browsing with a single line of code. For this first go to the .htaccess file located in the root directory of your site using FTP client or any other browsing tool. If you don’t find the file then ensure that your FTP client is set to show hidden files. Download and edit this file using any editor like Notepad. At the bottom of the file simply add:

Options -Indexes

Then save the .htaccess file and upload on the server. That’s it!

Not using CDN

Performance is the most important factor in today’s web browsing environment. No one likes a website that takes too much time to load and often first-time WordPress users complain about their website speed.

One of the best ways to improve the speed of your site is by using content delivery network (CDN). The speed of a website has a direct impact on the user experience CDN speeds up the delivery of content to your users, which enhances the overall user experience. Adding CDN to your website can make it a lot faster, reducing the risk of users bouncing. This is great method to boost the speed of your website, which is loaded quickly in any part of the world.

Under this, the static part of your site is stored on a network of servers, which is globally distributed. With this, a visitor can access your website very quickly from any part of the world. It reduces page load time to a significant extent.

Not changing the default favicon

If you are wondering how to add the favicon for your WordPress site, then below are some simple steps to do this:

With the release of WordPress 4.3, now users don’t need to create a favicon explicitly, they can use WordPress customize options to create and add favicons.

Requirements: You can use popular image files like jpg, png, gif etc. Four different sizes of images are needed to display the icon on different platforms. But with WordPress, you only need an image at least 512×512 px and the four sizes are created by WP customizer.

From Customize screen, choose Side Identity where you will get Set Icon option.

Choose Set Icon and choose an image from the media library or upload a new one.

You will be needed to crop the image after this WordPress will generate the required image sizes need for different platforms as follows.

Browser favicon: 32x32px

iOS app icon: 180x180px

Android/Chrome app icon: 192x192px

For Windows desktop: 270x270px (medium-sized tiles)

Ignore WordPress updates

Many beginners and even experienced WordPress users do not install updates when they are available for the platform. Many users think that the update may cause errors or break their website. But, that is a misconception and you can update your website safely without any difficulty or breaking your site.

In fact, if you don’t update the site, you leave it vulnerable to security breaches due to outdated software. Besides WordPress, you may also get updates for your website themes and plugins, which come with improvements, bug fixes, new features and security patches.

Not setting permalink

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Wrapping up!

WordPress is an easy platform for non-technical users, and it is cost-effective as you can do a lot of thing without needing to pay a single penny. While most of the functionalities of WordPress are easy to deal with, often beginners make many mistakes that result in devastating effects.

Moreover, to get the most of your website, there are several things that you need to consider. In this post, we mentioned some of the big mistakes that webmasters make, as a user you should take care of those mistakes and avoid making them in your site.

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6 Of The Biggest Mistakes Teachers Make

This week’s prompt:

What do you think is the biggest mistake(s) teachers make?

I think the best way to go about answering this would be to reflect on many of the mistakes that I’ve made in my own practice.

1.  Feeling the need to be in control.

I know in my first year of teaching, I made such a concentrated effort to make sure everyone was following the rules all the time and that they would definitely know if they fell out of line.  If things got too loud, I felt I was losing control.  If students starting goofing around, I felt I was losing control.  If students didn’t turn in their work, I felt I was losing control.  I loved the feeling of being in control and feeling I had a handle on everything.  I figured if I was in control, it would be better for everyone.  I thought good teaching meant you did have control.

Since then, I embrace a little bit more chaos. I still am big on routines, procedures, consequences, and accountability, but I realized that the more freedom I give to students to direct themselves, the more they take that responsibility seriously.

2.  Taking themselves a bit too seriously

In the same vein, whenever students were goofing around, I had a pretty intense teacher face that said ‘I see what you’re doing and it’s absolutely unacceptable and needs to stop.’  This happened when my little 5th graders would giggle in line when walking through the halls, when there would be any off topic conversations during work time, or if someone said a joke in the middle of a lesson.

I find that laughing off many mild distractions is the quickest redirection.  I have a pretty witty 1st period this year and laugh more in that class than I really ever have.  I do like working with middle schoolers in that regard; I’ve found that they get my humor and I appreciate theirs more so than when I was working with 5th graders.  Laughing with students can also be really bonding.

3.  Worrying too much about being liked

This is always a little bit present; you generally want people to like you.  I think when you want to be liked, you’re unwilling to have hard conversations or appropriately redirect.  You lose your backbone and students begin to lose respect.  I never really consider student’s “friends” but I do have great relationships with many of them.  I try to work to be respected (and respectful) and worry less about if they like me in that moment or not.  The irony is that if you worry less about students liking you, then generally end up liking you more (as long as they sense that you respect them and like them).

4.  Focusing too much on the right answer and less on the process (in math)

I’ve written a lot about this but I used to really just engage a student about a problem if they got it wrong.  In the past couple of years, I started asking students ‘so walk me through what you did here.‘  I was curious about their process, sometimes discovering that they really didn’t know what was going on but were lucky enough to get the right answer.  I’ve also had kids share unique ways of solving problems that I wouldn’t have thought of.  I would not have known about if I didn’t press into their thinking.

Students would get frustrated and say ‘oh man I thought I got it wrong because you were asking me about it‘ to which I responded ‘and it forced you to really defend your thinking and convince me (and yourself) that you were on the right track mathematically.’

5.  Not taking time to reflect

My first three years of teaching were a bit frustrating for a variety of reasons, but partially because our team didn’t have great reflections on the activities we did that year.  We ended up making many of the same mistakes year after year.  We’d be in the midst of an activity saying ‘this happened last year and we never modified it!’

These past two years have been really beneficial in my practice to have a written document (and sometimes video) of what has worked and what hasn’t.  I’ve had a few ‘oh yeah!  I forgot that assignment was kind of a mess’ moments this year from reading my reflections last year.  I’m wondering how useful this year’s reflections will be since most of these are more thematic and not as many actual reflections on lessons.  Hm…

6.  Trying to be a purist of any pedagogy

Whenever I try a new method of teaching or classroom management, I tend to go all in.  I remember when I first started teaching, I used a classroom management technique called Whole Brain Teaching.  I remember feeling I had to do everything as prescribed by the WBT creators.  Some of it didn’t always make sense to me but I did it anyway.  Additionally, there’s a few quotes that I love when it comes to teaching an inquiry-based classroom.  They include:

1. Never say anything a kid can say (here),

and

2. Once you tell a student they have the right answer, most of their thinking on the problem will stop.

Taking these ideas to the extremes has led to some frustrating moments in class.  I’ve had students so close to an answer and continually making one small mistake.  I felt ‘unable’ to tell them what they’re doing wrong because I’m ‘robbing them of the ability to figure it out on their own.’  Many times that’s valuable.  Sometimes it’s annoying and unproductively frustrating for both parties.  Also, responding to students who ask ‘is this right‘ with ‘hm, what do you think’ can eventually lead to a lot of wasted time in class over concepts that students do understand.  It was kind of funny a few times when students in their frustration said ‘whatever, it’s right, I’m moving on.’

I’ve seen this with flipped classrooms as well, where teachers treat it as all-or-nothing.  I have about two lessons a year that are ‘flipped’ since it makes more sense for those lessons.

What mistakes do you see teachers making?

Top 10 Programming Languages That You Should Avoid In 2023

The top 10 Programming Languages that you should avoid in 2023 are outdated languages today

Who would deny that programming is one of the most sought after skills in today’s competitive world. This calls for having a sound knowledge of programming languages in order to carve a niche for yourself in the programming domain. There are countless programming languages out there. If you are planning to make a career in coding and are looking forward to upskilling yourself, you should be aware of which programming languages would become outdated in 2023. Well, don’t worry for we have got you covered. In this article, we will talk about top 10 outdated programming languages that you should avoid in 2023. Have a look!

CoffeeScript

Too good to be true, CoffeeScript is considered to be one of the lightest languages that has ever been designed. Major companies like dropbox, GitHub, etc., relied on this programming language to develop their browser-side code. Eventually, as days passed by, JavaScript was considered to be a better alternative.

Ruby

Ruby was one among the most preferred programming languages especially when it comes to building web applications, data processing, automation, etc. However, with the invention of Python, that is known for excellent readability and code security, Ruby has lost its charm. In the coming days, it is quite possible that Ruby would become outdated in 2023.

VBA

VBA was one of the most widely recognised and extensively used programming languages across the globe, at one point in time. However, things seem to have changed in a way that doesn’t favour VBA. Despite the fact that this programming language is based on .NET, it is no longer updated by Microsoft. This throws light on nothing but its obsolescence.

Scala

Scala boasts of a number of features, all making it an ideal programming language. The performance of this coding language was never the issue. What made Scala feature into the list of top 10 programming languages that will be outdated in 2023 is the very fact that majority of the developers were unaware of the features of Scala. Thereby, adding it in the list of dying programming languages

Objective C

Wondering what makes this programming language join the list of outdated ones? Well, the verbose nature, complex syntax, and outdated libraries are the reasons. All this has resulted in developers to switch to swift for the ease of code readability and application development.

Perl

When it comes to text manipulation, there cannot be a better programming language than Perl. It also boasts of simplicity and efficiency. Then, what holds it back? Well, Perl fails to support portability because of CPAN modules. Programs run slowly and must be interpreted each time any changes are made.

Haskell

All this while, this programming language has faced issues like no proper IDE support, complex syntax, and a steep learning curve. It is because of this that the developers have shifted to better alternatives, thereby adding Haskel to the list of outdated programming languages.

Fortran

Fortran is in the list of outdated programming languages for the sole reason that the developers soon had to migrate to other languages due to a lack of dynamic memory, reliability, and unsafe code prone to cyber threats.

Erlang

There was a time when programmers couldn’t think of a better coding language to rely on than Erlang for banking, e-commerce, computer systems development, and instant messaging services. However, because of its complex debugging procedures and critical deployment issues, it is not much in use these days and might become outdated in 2023.

Cobol

Top 10 Mistakes To Avoid In Sql Query

This article was published as a part of the Data Science Blogathon.

Introduction

We all make mistakes and learn from them. It is a good practice to make mistakes but not repeat them in the future. While learning, we often encounter mistakes and try to resolve them, but at the beginning, we need guidance on which process to follow and which not to follow.

This article will describe all the common mistakes we can avoid by practicing SQL often and how to resolve them.

Top SQL Mistakes to Avoid

Explanation of Data

SalesId: This column represents the sales ID of a particular product.

SalesAmount: This column represents the sales amount of that particular product.

SalesDate: This column represent when that sale was made with respect to date.

Let’s discuss some of the most common mistakes we do and see how to improve them for the proper execution.

One of the crucial points that should not be ignored at any cost is the order of execution of a particular query. The order needs to be in the below format, or the output won’t be the desired one, and sometimes it even creates an error in the query.

Getting the Data (From, Join)

Filtering the Row (Where)

Grouping (Group by)

Group Filter (Having)

Return Expressions (Select)

Order & Paging (Order by & Limit / Offset)

Save yourself the trouble by planning and executing the command for the big queries. The last thing you want to do is execute a big query with too many nested loops.

Always make a habit of planning and structuring the query format and even testing out the query with the sample data.

Choose the right data type

In general, selecting the right data type for each column in the table is crucial. However, it is possible that an overflow can happen and the situation might not look pretty. Also, data type conversion will increase the query execution time, so it is a good habit to try to avoid data type conversions in your query if possible.

Never use Select *

Using the select * query for all the columns in the data elevates the execution time period of the query, and it is an expensive operation for humongous data. Not to use select * is mainly for performance and security reasons. For the following example.

# Wrong way SELECT * FROM Sales

The proper way for output is to select the relevant columns from the output table and select the relevant columns from table. For the following example.

# Optimal way SELECT SalesID, SalesAmount FROM Sales

For example, if we want to get the sales id from the sales table, then we should select only the SalesID column instead of selecting all the columns using select *, which will help to execute the query fast. The above statement query defines each column, and it also limits the size of every record.

Don’t Use the Distinct

The Distinct statement finds the unique rows corresponding to the selected columns by dropping duplicated rows from the table. The distinct clause is a cumbersome operation with the time in SQL, but we have an easy option for the problem.

# Wrong Way SELECT count(distinct SalesID) FROM Sales

We can use group by instead of distinct in SQL query to make the process faster and smoother. For example, the below queries find the count unique SalesID from the Sales details table.

# Optimal Way SELECT count(*) FROM (SELECT SalesID FROM Sales group by SalesID) Preview your Result

Imagine running a massive query, a computationally heavy query that returns Millions (M) of rows, only to realize at the end that we are calculating the wrong way and it is not the desired output.

# Wrong Way SELECT SalesID, SalesAmount FROM Sales

To resolve this problem, we use TOP / LIMIT to preview the result first to ensure we have desired results and are not wasting our time on the problem.

# Optimial Way SELECT TOP 100 SalesID, SalesAmount FROM Sales Don’t use Having

We mostly use having clause to apply a filter on the aggregated columns having operations such as (sum, min, max, etc.) created using the group by operation. But sometimes, we use the ‘having’ clause instead of the ‘where’ clause to filter out the data from the table. For example, using having query.

# Wrong way SELECT count(SalesId), SalesAmount, SalesDate FROM Sales group by SalesDate having EmployeeID = 5

For example, to find the total sales by the total employees having employee id 5, let’s do while using group by for the result.

# Optimial Way SELECT count(SalesId), SalesAmount, SalesDate FROM Sales where EmployeeID = 5 group by SalesDate Be careful of Joins

For assumptions, there can be multiple departments in sales with no employees. Let’s write a query to find the count of the number of employees in a particular department.

SELECT s.SalesName, COUNT(*) as EmployeeCnt FROM SalesID s LEFT JOIN dept_emp de ON d.dept_no = de.dept_no GROUP BY d.dept_name

Notice that if we hadn’t done a left outer join on Dept_emp, it would’ve excluded the departments with no employees because there are no records with that dept_no in Dept_emp. On the other hand, if you don’t want to include those ghost departments in your result, then doing a left join would be redundant and wasteful.

Use

EXISTS

() Instead of COUNT()

Know the correct operator Precedence

The order of precedence matters a lot while executing the query when we have more than one table which is joined with the join operation or any other operation. If we do not follow the order of precedence from the operator, we will not get the desired output as the query reading will be different. For example, we want to get the details of every employee having their first name  “Ana” or “Joey”, with each having a salary of at least $10,000.

The correct query would look like this.

SELECT e.emp_no, e.first_name, e.last_name, s.salary FROM employees e JOIN salaries s ON e.emp_no = s.emp_no WHERE (e.first_name = "Ana" OR e.first_name = "Joey")

Because without the parentheses in the query, AND operators would be executed first. Then the result will be all the Ana, regardless of salaries, and all the Joey who make at least $10,000.

We saw how we can make silly mistakes while writing the query through the article.

We saw how to avoid this problem using the proper order of SQL query.

Moreover, we need to use the correct parentheses in the query as it determines the format.

Well, sometimes, we might forget how we need to write the SQL query for the required question. For example, while writing a query for joins misplace the query format or even not use the proper join format query.

 We even saw some simple query alternatives for a faster and better approach.

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Related

9 Social Media Mistakes Your Business Must Avoid

Social media has been a boon for businesses small and large, but it’s also becoming a minefield for those unable to manage the increasing complexities of the run-and-gun nature of the beast. On a seemingly daily basis, we suffer through one “Twitter disaster” or another. It’s becoming so commonplace that “Twitter disaster” really doesn’t deserve to be in quotes.

Damage can occur with incredible swiftness. Although tweets and Facebook posts can be deleted, evidence of their existence is invariably captured and collected for posterity within seconds of their going live. Say something wrong on a social network, and it will haunt you for life.

Don’t believe me? Check out these nine all-too-common reasons for failure, all of which involve real businesses being undone by a simple, wayward message on social media.

1. Hand the keys to someone not ready to drive

A sign of an intern gone wild?

It’s understandable that as a small-business owner you might not want to spend your days tending to the Twitter and Facebook pages. It’s a high-effort job that often has minimal bottom-line impact, so it’s very tempting to outsource the task to another company or hand it off to a low-level staffer.

Big mistake.

The Red Cross actually handled the affair well, playing it off as a harmless mistake. Chrysler, however, went with the unfortunate, knee-jerk response (before fessing up): blaming hackers.

Solution: Ensure that your authorized social media users are properly trained and don’t intermingle their personal accounts with corporate ones. Tools such as HootSuite can make managing multiple accounts easy, but they greatly increase the risk of making errors if your authorized tweeters are trigger-happy.

2. Fire the person in charge of social media

At least change your passwords before you fire the social media guru.

Eventually you’re going to have to fire someone. How you handle that termination may well determine the way your business will go from that point on—particularly if one of the people getting the axe has the keys to the social media accounts.

HMV, a global entertainment retailer, learned this lesson the hard way when it began a round of layoffs, resulting in a live-tweeting of the “mass execution” by its social media planner, who was among the fallen. It was sour grapes, to be sure, but the tweets also included allegations that the company’s management had used illegal interns.

Hey, business isn’t always pretty, and sometimes layoffs are the only option. But do yourself a favor and ensure that you’ve changed the passwords to key social media accounts before said layoffs take place. Managing the way such an event is presented to the world is a critical part of ensuring your company’s long-term survival.

3. Confuse a reply with a direct message on Twitter

Don’t act like a Weiner.

This one has actually been with us for decades. The original mistake got its start in email: accidentally “replying to all” instead of just to the original sender. Poof, your snarky remark about the president’s bad breath just went to the whole company.

We’ve all been there, but Twitter has compounded the problem. When you send an @ reply to a message instead of the DM you intended, it doesn’t just go to the whole company, it goes to the entire world…at least until you delete it.

Endless disasters have gone down this way. Charlie Sheen @’ed his phone number to the world. Economist Nouriel Roubini got in hot water when he unintentionally went public with an intended DM calling a reporter a loser.

Of course, the mother of all DM failures remains the tragic case of Congressman Anthony Weiner, who didn’t just send an easily forgotten lewd remark to the universe, but also accidentally distributed a picture of his nether regions.

There’s no tech fix for this mistake: Smart business owners know that the best practice is to never use social media for private messages at all.

4. Commit rank insensitivity

Oh, Kenneth.

Corporate America probably isn’t the best barometer for good taste, and when you add social media to the mix, things only get worse. Leapfrogging onto a trending hashtag (say, #Kardashian) is a popular tactic to nab a few extra followers, but if the topic is one of a sensitive nature, that tactic can backfire, badly.

In recent months, we’ve seen American Apparel and Gap get raked over the coals for suggesting that people do their shopping during Hurricane #Sandy, Celeb Boutique spanked for encouraging people to buy its #Aurora dress, and Kenneth Cole get beaten up for suggesting that riots in #Cairo were due to his new spring collection. (For Cole’s part, the obliviousness appears intentional. He was back at it again last month with a #gunreform tweet that was related to selling shoes.)

Sure, the Internet is hardly a place where common sense and good taste rule the day, but the hive loves nothing more than to jump on someone who tries to profit from the misery of others. Leveraging (or even mentioning) current events that involve human suffering (or death) simply shouldn’t be part of any business’s social media strategy, ever.

5. Fail to understand corporate confidentiality

Here’s a tip: If you’re the CFO of a public company, don’t attend a private board meeting and then tweet “Board meeting. Good numbers=Happy Board.” That’s exactly what Gene Morphis, CFO for women’s clothing retailer Francesca’s, did last year, promptly causing the company’s stock price to spike 15 percent. Such behavior is unfortunately illegal, a practice known as selective disclosure, in which private information is divulged to a few—in this case, Morphis’s 238 Twitter followers—instead of to the world at large. A later investigation (after Morphis got fired) revealed a long history of inappropriate sharing on Facebook and Twitter.

Thinking about going public someday? Make sure that you personally follow all of your financially oriented employees on social networks and conduct regular audits to keep tabs on what they’re telling the world.

6. Ask for potentially hostile users to chime in

It sure sounds like a good idea: Build some Twitter and Facebook juice by asking those who follow you to write something about your company on the network. Sadly, that concept often doesn’t work out—it doesn’t matter how many people love you, because plenty of people out there surely hate you just as much, and they follow your Twitter account, too.

Just ask McDonald’s, which created a hashtag (#McDstories) and encouraged its use among McFanatics to talk up the burger chain. Of course, the McTrolls got there first, with a flood of tweets like “Ordered a McDouble, something in the damn thing chipped my molar. #McDStories.” It’s a problem that keeps cropping up, with hashtag hijacks hitting Qantas’s #QantasLuxury and luxe UK retailer Waitrose with #WaitroseReasons.

The jury is out on whether trying to invent a hashtag is a smart idea, but remember that once you unleash it, you can’t undo it. Ensure that sentiment is squarely in your favor before trying this trick (and perhaps gaming the system a bit by offering a prize to your favorite tweeter).

7. Get political

Never mix chickens with politics.

But that didn’t stop Chick-fil-A president Dan Cathy from speaking publicly about his opposition to same-sex marriage last year, which culminated in a war of words across the social media landscape. Chick-fil-A eventually had to distance itself formally from political discourse, but the months-long siege against the company did its damage, with boycotts, lost partnerships, and general ill will that could have been avoided had Cathy simply shut his big mouth.

8. Fail to understand the mechanics of social media

Hashtags, @ replies, tagging—this stuff isn’t necessarily easy or intuitive, and it’s forgivable if you make a mistake once in awhile. That said, the stakes are higher when you’re using social media in a business setting, so it pays to get things right.

Case in point: CVS Pharmacy created a new Twitter account, @CVS_Cares, and asked customers to follow it and provide feedback to the company. The problem: @CVS_Cares was locked, so no one could see its tweets or even follow the account without requesting permission.

Related to item number 4, Entenmann’s found itself looking stupid when it tweeted “Who’s #notguilty about eating all the tasty treats they want?!” in the middle of the Casey Anthony trial. It’s hard to tell whether this post was an intentional attempt to irresponsibly jump on a popular hashtag or just plain stupidity. The company lobbied hard that it was the latter.

Who doesn’t love an all-caps cease-and-desist order?

9. Neglect social media security

When in doubt, claim you got hacked.

Although a lot of terrible social media behavior can be blamed on accidents or publicity stunts (including all those “accidental nudes” celebrities so commonly send out), some of this stuff really is due to hacker involvement. Social media security is a serious issue, and phishing attacks that attempt to abscond with your Twitter and Facebook credentials are unbearably common. Lock your business’s accounts up tight with strong passwords, and ensure that the only people who have access to the accounts are those who truly need it.

Avoid mistakes with commonsense preparation

Social media is a great communication tool for business—until the communication goes awry, and the mistake is there for everyone to see. Setting sensible ground rules and processes will minimize your risk. After all, you wouldn’t want to be the tenth business listed in this article.

These 6 Mistakes Every Small Business Must Keep Away From

Small businesses drive innovation and bridge critical gaps across virtually all industries. Semrush reports that small businesses create 1.5 million jobs, which accounts for 64% of all new jobs in America.

Each business owner will have a different purpose in entrepreneurship. Some are driven by passion, while others are motivated to make their own success.

Although the goals may be different, they are the same: Every entrepreneur wants success. According to the Bureau of Labor Statistics, only 20% of small businesses survive beyond their first year. Nearly two-thirds of them last for two years and a half for five.

Revenue is An Important Part of The DNA of A Small Business.

Many factors can lead to enterprises losing their footing before they get on the right track. But revenue is the most important. This is the engine that drives every other aspect of an operation.

Here are some key missteps that lead to insufficient revenue.

1. It is not Possible to Determine The Goals and Objectives

Small businesses are more likely to fall for the trap of not knowing what their goals or plans are. It’s hard to create strategies that result in revenue without this.

Small entrepreneurial ventures are at risk of becoming aimless if they don’t know the purpose of their activities. Plans for generating revenue are doomed to fail if they don’t have clear objectives and goals.

2. Ineffective Marketing Strategy

3. Online Visibility is Poor or Absent

A business without visibility is unlikely to survive in this world of survival of the fittest. A brand’s visibility is a measure of its success. With the continuing influence and impact of social media, there are many ways to drive it. You can use text, images, audio, or a combination of all three.

4. Do not Focus on Repeat Customers

5. Failure to Adopt A Modern Funnel System

6. Inadequately Honing The Price Strategy

Pricing is an important component of any business’ decision-making process. If you don’t know how to adjust it, you could end up doing serious damage. While there will be many factors that impact pricing, such as demand and supply, a sudden price increase won’t please customers and may cause them to look elsewhere. If you don’t adapt appropriately, it can lead to a high price.

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