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Since the launch of the Ordinals protocol by software engineer Casey Rodarmor on January 21, 2023, almost 2,000,000 “digital artifacts” have been created — ranging from memes to massive NFT projects like Taproot Wizards. But despite the explosive rise and frenzied media coverage of these seemingly new “Bitcoin NFTs,” developers have been focused on improving the protocol’s functionality since at least as early as 2012.

In short, there have always been ways to mint and launch assets on Bitcoin’s underlying blockchain. These tools began with things like Bitcoin Colored Coins and, later, platforms like Counterparty in 2014, which helped lay the foundation for tokenized assets like Spells of Genesis and Rare Pepes to emerge in 2024. 


Counterparty was founded in 2014 by Robert Dermody, Adam Krellenstein, and Evan Wagner. The protocol, including an inbuilt decentralized exchange, was created to extend Bitcoin’s functionality by figuratively “writing in the margins” of regular transactions.

While surpassed by Ethereum and other popular NFT chains in recent years, Counterparty still has an active community of supporters with close to 30,000 Twitter followers and over 100,000 assets —some of which are bridged to Ethereum through the Emblem Vault.

Credit: Rare Pepes

More importantly, Counterparty is best known as the original home for what eventually came to be known as the “CryptoArt movement” — a genre of organic, decentralized, and verifiably rare artwork and memes on Bitcoin largely catalyzed through assets like Rare Pepes — tokenized variations of the Pepe the Frog meme by Matt Furie, which still command significant sums on secondary markets. 

How does it work? 

Similar to how Ethereum token standards define how certain assets work on its protocol, Counterparty provides the infrastructure that outlines how people can create unique tokens on the Bitcoin blockchain. These assets aren’t limited to digital collectibles or tokens but anything with a proven rarity — even physical items. 

Counterparty is Bitcoin-native and can embed and use data from the Bitcoin protocol when executing contracts, so transacting on the platform looks just as it would when using BTC. Counterparty nodes simply interpret the data in these transactions based on specific rules. From there, the protocol creates its native ledger of related transactions that it has seen on the underlying Bitcoin network.

Another way to think about how transactions on Counterparty work is via the concept of Russian nesting dolls, whereby the Bitcoin transaction would contain a smaller Counterparty transaction inside of it. Added complexities aside, the transactions on Counterparty are the same as Bitcoin and, therefore, just as secure. 

That said, a notable difference between Bitcoin and Counterparty is the relationship between nodes. Unlike Bitcoin nodes, Counterparty nodes don’t communicate with each other and don’t offer a “peer-to-peer network.” While they all share the same code and receive the same transaction data, the primary role of Counterparty nodes is to connect to the Bitcoin software.

Once connected, the nodes download and decode data from each transaction while benefiting from Bitcoin’s security and computing power. In addition, as with gas on Ethereum, users still need to pay mining fees when transacting on Counterparty. 

How do dispensers work?

Buying and selling assets on Counterparty is often done via automatic dispensers, which work like digital vending machines. Anyone can create a dispenser and decide how much of a token or asset to sell, along with the price in BTC. 

Buying assets from these dispensers is akin to transferring tokens between digital wallets. Buyers just need to scan the dispenser’s QR code or enter its wallet address and then send the minimum required amount of BTC for the items they want to buy. The dispenser will then send the asset to the buyer’s wallet.

Dispensers are basic smart contracts with set rules that handle and distribute assets independently. To help mitigate scams, a warning sign will show next to an empty dispenser, informing prospective buyers not to send any BTC because the dispenser is closed.

What is XCP? 

Buying assets on Counterparty can also be done using the platform’s native XCP token. Unlike more conventional methods for launching tokens like crowd sales or initial coin offerings (ICOs), Counterparty used the proof-of-burn (PoB) consensus protocol to issue XCP in January 2014.

To better secure the network, miners burn some of their coins to acquire a virtual mining rig, granting them the ability and authority to mine blocks on the Counterparty network. The more coins a miner burns, the larger their virtual mining “platform” becomes.

The Counterparty team said it settled on PoB to keep the distribution of tokens as fair and decentralized as possible while avoiding potential legal issues. To generate XCP in the network, around 2,140 BTC—valued at over $2 million back then—were destroyed or “burned” by sending them to a provably unspendable Bitcoin address with no known private key, making them permanently lost. The XCP token is also used in various ways in the Counterparty protocol, like helping users create new assets, trade, and make bets. XCP trades on exchanges like Dex-Trade and Zaif, paired with either BTC or the Japanese yen.

Compared to more mainstream marketplaces like OpenSea, where one simply has to connect their MetaMask or Ethereum wallet, the user interface on Counterparty is not as streamlined and requires a few more steps to mint assets. Also, as with gas wars on Ethereum, dispensers can be front-run, with transactions being prioritized over others if people pay higher fees to miners. 


Extending on the concept that originated in 2012 is Ordinals. This platform allows people to inscribe messages or images onto the smallest divisible units of Bitcoin, known as Satoshis (named after the pseudonymous creator, Satoshi Nakamoto). These unique inscriptions can be shared, traded, and preserved directly on the Bitcoin blockchain. As of April 2023, over 1,900,000 Ordinals have been created.

Credit: Ordinal Punks

For those unfamiliar with the mechanics, each Bitcoin is broken into 100,000,000 units called satoshis (or sats) or 1/100,000,000 of a BTC. Launched on the Bitcoin mainnet, the Ordinals protocol allows people who operate Bitcoin nodes to inscribe each satoshi with data (stored in a Bitcoin transaction’s signature), thus creating what’s known as an Ordinal.

That data inscribed on Bitcoin can include smart contracts, which, in turn, enables NFTs. In other words, Ordinals are NFTs or digital artifacts like images, text, programs, and video games you can mint or inscribe directly onto the Bitcoin blockchain, unlike Counterparty, which functions more like a Layer-2 solution (not directly on the mainnet). Although the idea of inscriptions on Bitcoin isn’t anything new, it is largely possible thanks to the Taproot upgrade introduced on the Bitcoin network on November 14, 2023.  

How are Ordinals different from other NFTs?

Drawing parallels between Ordinals and NFTs can help demystify an inherently complex system, but it’s essential to recognize the subtle distinctions between them. NFTs on blockchains like Ethereum or Solana typically point to off-chain data on the Interplanetary File System (IPFS) — a decentralized storage solution akin to an external hard drive. This approach allows for dynamic metadata updates, making it suitable for projects that need to enhance image quality or alter the appearance of their NFTs over time. 

However, this ability to change NFT metadata is the setback that Ordinals Rodarmor was trying to improve with the new protocol. According to Rodarmor, NFTs are “incomplete” as they compromise integrity or security with off-chain or external data.

In comparison, Ordinals are “complete” as all the data is inscribed or stored directly on the Bitcoin blockchain. Hence the reason behind naming them “digital artifacts” rather than Bitcoin NFTs. Another difference is that while most NFTs have creator royalties imbued in the contract or attached to the asset, Ordinals do not. As stated by Rodarmor, an Ordinal “is intended to reflect what NFTs should be, sometimes are, and what inscriptions always are, by their very nature.”

How to create and trade Ordinals

While still burdened by a slight technical barrier, inscribing on Bitcoin is becoming easier. After setting up a wallet, some key methods include: 

Run a Bitcoin node and inscribe an Ordinal yourself.

Use a service like Gamma to inscribe an Ordinal without running your node.

The Satoshibles NFT collection team has created Ordinals Bot, which will inscribe an Ordinal on your behalf.

Typically, these services require users to supply a BTC address to receive the Ordinal, often using an Ordinal-compatible wallet like Sparrow. Users are then informed of the number of satoshis (smaller units of Bitcoin) needed to cover transaction and data fees, as well as a service fee. Payment can be made in BTC, and an address for payment will be provided. The cost of inscribing an Ordinal can vary from under $50 in BTC to several hundred dollars, depending on the file size. 

Users should be mindful that, unlike regular BTC transactions, which usually complete within minutes, the potentially risk-laden process of sending BTC for an Ordinal might take hours or even days to finalize.

However, the idea of filling Bitcoin blocks with JPEGs and videos — or even video games — isn’t sitting well with some in the Bitcoin community who have voiced concerns that putting NFTs directly on the Bitcoin network will drive up transaction costs.

Despite this divisiveness, Ordinals are another method for anyone to preserve their messages for posterity. Some technologists and developers have even started to find and inscribe satoshis with a specific historical date and inscribe unique messages on them with important historical data or facts that would be subverted through conventional mainstream media. 

Bitcoin Stamps

Bitcoin Stamps proposes a method of embedding base64-formatted image data using transaction outputs in a novel fashion. To put it more simply, Bitcoin Stamps are digital collectibles similar to ERC-1155 semi-fungible tokens stored on Bitcoin’s unspent transaction outputs (UTXOs) instead of witness data like Ordinals.

Credit: Bitcoin Stamps

Bitcoin Stamps abide by the following rules:

A Bitcoin Stamp has to be a numeric asset, like this: [A1997663462583877600]. 

How do Stamps differ from Ordinals?

There are several ways in which Stamps differ from Ordinals:

Storage: Bitcoin Stamps are stored on Bitcoin’s unspent transaction outputs (UTXOs), while Ordinals are stored in the witness data.

Protocol: Bitcoin Stamps use the Counterparty protocol, an open-source messaging protocol built on the Bitcoin blockchain, whereas Ordinals are not mentioned to use this protocol. Furthermore, Stamps is using Counterparty bare multi-sig transactions for minting Bitcoin Stamps, allowing users to securely send BTC to a script-linked address.

Minting cost: The cost of minting Bitcoin Stamps is approximately four times higher than inscribing Ordinals. However, Counterparty allows for more flexibility in minting larger quantities, which can lead to economies of scale.

Immutability: The encoded image data for Bitcoin Stamps live in the transaction outputs on the Bitcoin blockchain, requiring Bitcoin nodes to download all the data to maintain the blockchain. In contrast, Ordinals’ image data lives in witness data, creating an environment where the image data can be pruned.

Flexibility: Counterparty provides less user friction in minting a 1:1 or 1:100 at any given time, giving it more feature-rich capabilities for on-chain Bitcoin protocols than Ordinals.

Growth rate: Bitcoin Stamps have been growing faster than Ordinals, likely due to the flexibility of minting larger quantities.

To mint Bitcoin Stamps, an image is converted to text, encoded as a Base64 file, and broadcasted to the Bitcoin network using the Counterparty protocol. The data is then recompiled to recreate the original image.

Some controversy around Bitcoin Stamps revolves around data permanence, UTXO set bloating, and disagreement about using block space for digital artwork. But, as with Ordinals, despite these debates, the emergence of Bitcoin Stamps once again highlights the capabilities of the Bitcoin blockchain as builders continue to develop new applications and improve user experience.


Another platform that leverages the functionality of Ordinals is Nostr, a decentralized social network launched in 2023 by Bitcoin developer Joost Jager. Nostr enables users to post messages and content directly on the blockchain (using the Ordinals system) in a censorship-resistant manner, free from the constraints of any central authority or algorithmic censorship otherwise rampant on platforms like Twitter and Meta. 

While still growing in adoption, the importance of Nostr invariably lies in its ability to foster an environment where free speech and expression can thrive unimpeded by the whims of centralized powers. In a world where information is increasingly controlled and manipulated, Nostr offers a platform that upholds democracy, transparency, and autonomy, allowing users to engage in open discourse, share ideas, and collaborate without fear of censorship.

In other words, this decentralized approach — tapping into the censorship-resistant nature of the Bitcoin blockchain — can reshape the way we interact online, giving voice to the voiceless and paving the way for a more equitable digital landscape. 

A promising future

While lacking in comparative volume when compared with Ethereum, the steady rise of creativity and versatility on the Bitcoin blockchain means that developers and creators are offered a wider array of choices for free expression online. Moreover, being classified as a commodity by the U.S. Commodity Futures Trading Commission in September 2024 further bolsters Bitcoin’s role in championing freedom. This classification affords it greater autonomy and less stringent regulations than other cryptocurrencies deemed securities, enabling users to express themselves more openly through the network.

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What Is Bitcoin’s Lightning Network?

If you’ve tried to send a Bitcoin transaction at any time in the past few years, you’ve probably noticed that you have to wait quite a while for it to be confirmed, and you might even have gotten hit with an unpleasantly-high fee. That’s because the original Bitcoin network simply doesn’t have the capacity to process all the transactions people are making at once, which means everyone has to wait before theirs goes through.

The Lightning Network, though, could potentially change all that, enabling instant, almost-free Bitcoin transactions. If it takes off, Bitcoin’s scaling issues won’t be a problem anymore, and you’ll actually be able to use it to pay for your morning shot of caffeine.

What’s wrong with the original Bitcoin?

Imagine there’s a city where everyone’s money is stored as a balance number engraved on a cube that’s stored in a magically unchangeable tower built of cubes. Every time a balance changes because you sent or received money, the new number is verified, engraved onto a cube, and stored at the top of the tower.

The problem, though, is that on a busy day lots of people want to fit their transactions onto the limited surface area of the cube, and new cubes only appear roughly every ten minutes. All the transactions will eventually be stored in the magical tower, but depending on how busy that day is, it might take quite a while.

This scaling problem is what the Lightning Network is trying to fix. Visa claims it can process 65,000 transactions per second (though on average it’s around 1,700). Bitcoin, on the other hand, can handle a maximum of about seven per second.

That’s because every Bitcoin exchange from one address to another is put into a block full of transaction records, with a maximum size of 1 megabyte and an average of 10 minutes between every block. When there are too many transactions, not all of them can make it into the next block, so they all have to wait their turn.

Bitcoin Cash tried to solve this problem by creating a new version of Bitcoin with the block size increased to 8 megabytes. Its transactions-per-second still don’t rival processors like Visa or MasterCard yet, though.

An upgrade to the main Bitcoin blockchain called SegWit (Segregated Witness) originally intended to fix a transaction vulnerability but ended up actually decreasing the size of each transaction and enabling more of them to fit in each block.

The Lightning Network

The changes introduced by SegWit paved the way for the Lightning Network: a layer on top of Bitcoin that allows people to send money to each other many times without multiple Bitcoin transactions. Here’s how it works:

Alex and Roberta set up a Lightning channel and put some Bitcoin in it as a security deposit. (It can be lost if one of them tries to cheat!) This creates a transaction on the main Bitcoin chain.

Alex and Roberta can send Bitcoin back and forth in the channel as often as they want.

When they’re done, they close the channel, which then alerts the main blockchain to what has changed and creates a second and final transaction to settle the differences.

Lightning channels can link together to form a big network. If Alex’s friend, Cleopatra, wants to send money to Roberta, it can go from the Cleopatra-Alex channel to the Alex-Roberta channel.

If the city with a magical tower of blocks was working for you, here it is in those terms:

The citizens, recognizing the issue with their current system, tap into the tower’s magic to create links (pulsing with a strange, lightning-like energy) between themselves and people they need to pay.

At each end of the link is a portion of their balance from the tower. They can instantly send money back and forth along this link as many times as they like.

When they’re done, the link is absorbed into a block as a single transaction that adds to one citizen’s total account balance and subtracts from the other.

The links can only go between two citizens at a time, but these links can connect to each other and form networks, allowing transactions to travel from Citizen A to Citizen Z without opening a direct link.

Okay, that’s not exactly what happens, but you get the idea: Lightning lets lots of small transactions happen off the main chain, then lets the chain know the end results. Ultimately, there will be enough open channels that it will form a network that allows transactions to bounce through multiple nodes and still arrive at the destination. It’s not the simplest thing ever, but it means you’ll be able to send Bitcoin fast and cheaply, so that’s pretty cool!

Tip: You can speed up the Bitcoin process by creating a Bitcoin Lightning node in Linux.

How and why to use the Lightning Network

Lightning is still a work in progress, but it’s grown a lot since it first launched in 2023, and it’s going mainstream. Several wallets and at least one major exchange (Bitfinex, as of December 2023) support it, so if you want to use it, you’ll need to get set up with one of those. Eventually, Lightning may just become the default for every exchange and wallet, but until then a few good options include Breez Wallet, Wallet of Satoshi, and Peach.

Other cryptocurrencies, like Litecoin and Stellar, have also been building their own versions of Lightning, so second layers might end up being a fairly standard way for cryptocurrencies to work in the future. Along with faster, cheaper transactions, it’s technically more private than most one-layer cryptocurrencies out there, since many transactions will happen “off the record” and won’t be recorded to the main chain. There are definitely some issues to work through, but Lightning might just be the upgrade Bitcoin needs to jumpstart more mainstream use.

Image credits: BTC KeyChain, Node mesh chain keyword, ACINQ Lightning Network Explorer, Bitcoin Transaction with Wallets, Segwit, Bitcoin block data

Andrew Braun

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A Complete Guide To Django Validators

Introduction to Django Validators

Web development, programming languages, Software testing & others


Raise validationerror("")

The process of raising a validation error occurs through validators. You can achieve this by using the validation error exception, which you can raise at both the form level and the field level. Here using this will raise the error and display it on the console. Place the message to be raised between double quotes. The value within the double quotes will display as the error message. Methods like clean() or even clean_fieldname can raise these validation-based errors. You can use validation errors to check all fields across the forms section. The error message displayed on the screen from the syntax will greatly assist in determining the type of message being printed.

Create a Django Validator

Given below shows the creation of the Django validator:

1. Changes in chúng tôi file

As the syntax section mentions, the email field must be declared in the chúng tôi file. It is noticeable that the email field is declared as the age field in the model. In this case, the email field will be retrieved by default from the user table, which is an inbuilt table associated with four different fields. The fields are username, password, email, password confirmation, etc. These fields will be displayed using the form display used. The user table is an inbuilt table associated with four different fields.

from chúng tôi import models from django.contrib.auth.models import User # Model variables # Create your models here. class Bride(models.Model): Django_Validators_Example_name = models.CharField(max_length=200,null=True) Django_Validators_Example_thegai = models.CharField(max_length=200,null=True) Django_Validators_Example_State = models.CharField(max_length=50,null=True) Django_Validators_Example_District = models.CharField(max_length=50,null=True) Django_Validators_Example_Address = models.TextField(null=True) Django_Validators_Example_Phone = models.BigInteger_Example_Field(null=True) Django_Validators_Example_profession = models.CharField(max_length=200,null=True) Django_Validators_Example_salary = models.BigInteger_Example_Field(null=True) Django_Validators_Example_Under_Graduation_Degree = models.CharField(max_length=200,null=True) Django_Validators_Example_Under_Graduation_college = models.CharField(max_length=400,null=True) Django_Validators_Example_Post_Graduation_Degree = models.CharField(max_length=200,null=True) Django_Validators_Example_Post_Graduation_college = models.CharField(max_length=400,null=True) Django_Validators_Example_Rasi = models.CharField(max_length=200,null=True) Django_Validators_Example_Nakshatra = models.CharField(max_length=200,null=True) def __str__(self): return 2. Changes in chúng tôi file

Make sure you correctly set all the values and database connections in the chúng tôi file to ensure flexible execution of the project. In addition, appropriately declare the mentioned middleware items in the chúng tôi file as these middlewares are responsible for the application’s functioning during the processing of GET and PUT messages. Additionally, the templates used also need to fill so that the template processing happens in the background.

MIDDLEWARE = [ '', 'django.contrib.sessions.middleware.SessionMiddleware', 'django.middleware.csrf.CsrfViewMiddleware', 'django.contrib.auth.middleware.AuthenticationMiddleware', 'django.contrib.messages.middleware.MessageMiddleware', ] ROOT_URLCONF = 'Matrimony.urls' TEMPLATES = [ { 'BACKEND': 'django.template.backends.django.DjangoTemplates', 'DIRS': [Template_DIR,], 'APP_DIRS': True, 'OPTIONS': { 'render_dict_processors': [ 'django.template.render_dict_processors.debug', 'django.template.render_dict_processors.request', 'django.contrib.auth.render_dict_processors.auth', 'django.contrib.messages.render_dict_processors.messages', ], }, }, ] 3. Changes in the chúng tôi file

Add the signup page here using the URL function. Use the views.sign_up_request to render the sign-up page when necessary. The page named “registered” facilitates user registration.

from django.contrib import admin from chúng tôi import path from chúng tôi import url from matrimony_pages import views from chúng tôi import settings from django.conf.urls.static import static urlpatterns = [ url(r'^$',views.Welcome_page,name='Welcome_page'), url(r'Mainpage/',views.Main_page,name='Main_page'), url(r'form/',views.form_view,name='form_view'), url(r"signup/", views.Sign_up_request, name="register"), url(r"login/", views.login_request, name="login"), path(r'profile//',views.Integer_Field_Example_page,name='profile'), url(r'logout/',views.logout_request,name='logout'), url(r'reg/',views.Integer_Field_Example_reg_user,name='reg'), path(r'update//',views.form_update,name='update'), path('admin/',, ]+ static(settings.MEDIA_URL,document_root=settings.MEDIA_ROOT) 4. Changes in

The chúng tôi has the actual validations in place. The validations are implemented in the NewuserForm. This form serves as a signup request and includes validation rules for the email field. It verifies the input values and throws an error if the email field contains any unexpected values.

chúng tôi

from django import forms from .models import Bride from django.contrib.auth.forms import UserCreationForm from django.contrib.auth.models import User from django.core.exceptions import ValidationError # Create your forms here. Rasi_CHOICES =( ("1", "Mesham"), ("2", "Rishabam"), ("3", "Mithunam"), ("4", "Kadakam"), ("5", "Simmam"), ("6", "Kanni"), ("7", "Thulam"), ("8", "Viruchikam"), ("9", "Thanusu"), ("10", "Makaram"), ("10", "Kumbam"), ("10", "Meenam"), ) State_Choices = ( ("1", "Mesham"), ("1", "Mesham")) class Valueform(forms.ModelForm): Rasi = forms.ChoiceField(choices = Rasi_CHOICES) class Meta: model = Bride fields = "__all__" class NewUserForm(UserCreationForm): email = forms.EmailField(required=True,error_messages={'required': 'Please enter your name'}) def clean(self): cleaned_data = super(NewUserForm, self).clean() email_passed = cleaned_data.get("email") print("came here") raise forms.ValidationError("Sorry, the email submitted is invalid. All emails have to be registered on this domain only.") return email_passed class Meta: model = User fields = ("username", "email", "password1", "password2") def save(self, commit=True): user = super(NewUserForm, self).save(commit=False) = self.cleaned_data['email'] if commit: return user 5. Formulate an HTML file for displaying the signup form


{% block content %} {% csrf_token %} {{ Sign_up_form }} {% endblock %} function form1() { } function redirect1() { } function redirect2() { }


Conclusion – Django Validators

This article portrays how the email field can be docilely professed in a Django setup. The variations can be rendered to an html page with validation errors populated onto the screen when a bad value has been placed.

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A Guide To Senior Week 2024

A Guide to Senior Week 2024 Events to help the Class of 2024 graduate with a bang

Got your tickets? Senior Week, sponsored by the Student Activities Office, kicks off this Sunday, May 8, and concludes Thursday, May 12.

Four years really do go by in a flash. For most seniors, memories of freshman year move-in remain vivid. And now it’s time to pack up for good. You’ve toughed it out through years of midterms and finals, late nights at Mugar, and the snowiest winter in Boston history.

As the final days count down, celebrate all the hard work that’s brought you this far. In the lead-up to BU’s 143rd Commencement, Student Activities has put together a week of fun events on and off campus—everything from a sophisticated night of art and cocktails at a world-class museum to an afternoon of thrills at an amusement park. Tickets to events are going fast, so get them here while you can.

Check the BU Senior Week Facebook page or the University’s official senior class website for announcements about ticket availability, weather-related cancellations, or possible changes in venue.

Sunday, May 8 Six Flags New England

If being swung around a tower 400 feet above the ground at a speed reaching 40 miles per hour is your kind of fun, don’t miss this year’s pilgrimage to Six Flags New England. Featuring more than 20 adrenaline-pumping rides, including the aforementioned New England SkyScreamer, the tallest swing ride in the world, and the Goliath, a “super-coaster” that whirls you around a 102-foot vertical loop at 65 miles per hour, Six Flags is guaranteed to keep you entertained all afternoon long.

Tickets to Six Flags are $60.50 and include round-trip transportation, admission, and all the rides you can handle. Buses begin departing from the GSU Plaza, 775 Commonwealth Ave., at 9 a.m. and will begin returning to BU at 5 p.m., with the last bus departing at 6 p.m. sharp. The event is open to all BU students, who are invited to bring one guest. Dress is super casual. Six Flags New England is at 1623 Main St., Agawam, Mass. 

Monday, May 9 Foxwoods Resort & Casino

If a night of upscale entertainment is more your thing, consider this trip to Foxwoods Casino, New England’s largest. Hit the slots, get a strike at at the retro-chic bowling alley High Rollers, or show off your best dance moves at the venue’s Shrine Nightclub. Recharge at one of the casino’s many fine dining and casual restaurant options, from lavish brasserie Vue 24 to the Brooklyn-themed Junior’s, where you can get everything from bulging deli sandwiches to burgers to blintzes. We bet your night will be as much fun as getting a royal straight flush.

Tickets for the Foxwoods Resort & Casino trip are $30.50. Tickets include round-trip transportation, admission to an exclusive BU-only evening at Shrine Nightclub, and a game of bowling at High Rollers. You must be 21+ to enter the gaming floor and Shrine Nightclub. Dress: trendy upscale. The outing is for BU seniors only. Graduates can bring one guest. Buses begin departing BU at 4 p.m. and will begin returning from Foxwoods at 1 a.m., with the last bus departing at 1:30 a.m. sharp. Foxwoods Resort & Casino is at 350 Trolley Line Blvd., Mashantucket, Conn.

Senior Arts Reception

The BU Arts Initiative invites you to an evening of swanky mingling in the courtyard of the Isabella Stewart Gardner Museum, a 15th-century Venetian-style palace located in the heart of the Fenway. Enjoy cocktails, hors d’oeuvres, and conversation with your classmates while you admire the museum’s world-class art collection, featuring more than 2,500 paintings, tapestries, statuary, and more.

The Senior Arts Reception is from 6:30 p.m. to 8:30 p.m. at the Isabella Stewart Gardner Museum, 25 Evans Way, Boston. Tickets are $10.50 and include one drink. The event is open to BU seniors only.

Harbor Cruise

All aboard for a night of fun! Book your ticket for this year’s Harbor Cruise on the Provincetown II. Take in the stunning views of the city at sunset from Boston Harbor. Dance the night away to music from a live DJ and enjoy complimentary food. A bar will be available and is cash only. Note: this event is 21+ only.

The Harbor Cruise is from 7:30 p.m. to 11 p.m. on the Provincetown II, which is located at 200 Seaport Blvd., Boston. Tickets are $30.50. The boat begins boarding at 6:45 p.m. and leaves the dock at 7:30 p.m. You’ll return to dry land at 11:00 p.m. Dress: cute, but nautical. BU seniors only, 21+.

Wednesday, May 11 Senior Bash

The Senior Bash takes place from 9 p.m. to 1 a.m. at the 808 Gallery, 808 Commonwealth Ave. Admission is free, but students must RSVP through Eventbrite. BU seniors can bring one guest. This event is 18+ only.

Thursday, May 12 BU Beach Party

To stay up-to-date on graduation festivities, follow BU Senior Week on Facebook, @saoBU on Instagram, and the University’s official senior class website.

Be sure to check back with BU Today next Thursday, May 12, when we’ll have a complete roundup of Commencement weekend activities.

Kylie Obermeier can be reached at [email protected]; follow her on Twitter at @kyliekobermeier.

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How To Use A Fitbit: A Complete User’S Guide

Kaitlyn Cimino / Android Authority

When it comes to wearables, Fitbit is one of the most popular names in the market. Whether you own one of its fitness trackers or one of its high-end smartwatches, getting started is simple. Don’t worry about how to set up your Fitbit — we have all the steps you need to get the most from Fitbit’s most popular wearables.

This guide will cover Fitbit’s current wearable lineup, which includes the Fitbit Sense, Versa 3, Charge 5, Luxe, and Inspire 2.

See more: The best Fitbit fitness trackers and smartwatches

How to turn your Fitbit on and off

Kaitlyn Cimino / Android Authority

If you find yourself struggling to figure out how to turn off your Fitbit device, there’s a good chance it simply doesn’t. Not all Fitbit devices will turn off, as many power up when they are charged and don’t need to be messed with again. The devices that do turn off include the Fitbit Sense and Versa 3.

How to turn your Fitbit Sense or Versa 3 on and off

To turn on your device, press and hold the side button until it vibrates.

To turn off your device, open the Settings app, then scroll down and tap Shutdown. Tap Yes to confirm.

Once you have the Fitbit app downloaded, open it on your smartphone. If you already have a Fitbit account, log in using your credentials. If you don’t already have a Fitbit account, tap Join Fitbit and follow the on-screen prompts to create your account.

Tap the Today tab once you are logged in.

Tap the Account icon (your profile image in the top left corner), then tap Set up a Device.

Find and tap the device you would like to pair, then follow the on-screen instructions to pair your new device to your account.

Once you complete the pairing process, follow along with Fitbit’s on-screen prompts to learn more about your new device as well as the app itself.

How to sync your Fitbit

Kaitlyn Cimino / Android Authority

Once you link your device with your Fitbit account, the app will sync with your tracker periodically to update your latest stats. If you want to force a sync, pull down on your home screen in the Fitbit app.

How to update your Fitbit

Whether it’s been weeks or months since you initially set up your device, keep your Fitbit updated to optimize its resources and keep bugs in check. Before getting started, make sure you have the latest version of the app installed on your paired phone or tablet. Then, follow the directions below to update your device.

With your charged Fitbit device nearby, open the Fitbit app on your paired device and tap the Today tab. Tap the Account icon, then tap the image of your device.

If an update is available, you will see a pink Update button. Tap it and follow the on-screen prompts to begin the update, keeping your Fitbit close to your phone, tablet, or computer during the update.

How to factory reset your Fitbit Sense, Versa 3, Charge 5, Luxe, and Inspire 2

Kaitlyn Cimino / Android Authority

If you want to gift or sell your Fitbit device to someone else, clear your personal data before handing it off. Resetting your Fitbit to factory settings is easy and essential.

How to reset your Fitbit Sense or Fitbit Versa 3

Open the Settings app on your device.

Tap About Sense or About Versa 3, then tap Factory Reset.

How to reset your Fitbit Charge 5 or Luxe

Open the Settings app on your device.

Tap Device Info, then Clear User Data.

Swipe up, then press Hold 3 Sec for three seconds and release.

You will know your data is erased when your device vibrates, and you see the Fitbit logo.

How to reset your Fitbit Inspire 2

Open the Settings app on your device.

Tap Clear User Data. When prompted, press and hold your screen for three seconds, then release.

You will know your data is erased when your device vibrates, and you see your clock face.

How to restart your Fitbit Sense or Versa 3

If your device is unresponsive, connect it to its charging cable, then press and hold its button for 10 seconds until the Fitbit logo appears. Then, release the button.

How to restart your Fitbit Charge 5 or Luxe

Open the Settings app on your device and tap Restart Device, then confirm by tapping Restart again.

If your device is unresponsive, connect it to its charging cable. Locate the button on the flat end of the charger and press it three times, pausing briefly between each press. Wait 10 seconds for the Fitbit logo to appear.

How to restart your Fitbit Inspire 2

If your device is unresponsive, connect it to its charging cable. Press and hold the buttons on your tracker for five seconds, then release. You will know your tracker has restarted when it vibrates and you see a smiley face on your screen.

See also: How to reset almost every Fitbit device

How to charge your Fitbit Sense, Versa 3, Charge 5, Luxe, and Inspire 2

C. Scott Brown / Android Authority

Most Fitbits have noteworthy stats when it comes to battery life, but at some point, you’ll need to plug in. Some features, like updates or installing apps, may also require your Fitbit to have a certain amount of charge to set up. Follow the steps that apply to your device to keep tracking without running out of juice.

How to charge your Sense, Luxe, Versa 3, or Charge 5

Plug your charging cable into a UL-certified USB wall charger or the USB port on your computer.

Attach the opposite end of the charging cable to the back of your device. You will feel it connect magnetically. Make sure the charging cable pins align with the back of your device.

How to charge your Fitbit Inspire 2

Plug your charging cable into a UL-certified USB wall charger or the USB port on your computer.

Clip the opposite end of the charging cable to the port on the backside of your device. Make sure the pins on the charging clip lock securely with the contact points on the back of your device, pressing gently until the device snaps into place.

See also: Common Fitbit problems and how to fix them

How to personalize your Fitbit Sense, Versa 3, Charge 5, Luxe, and Inspire 2

Kaitlyn Cimino / Android Authority

Get the most out of your smartwatch or tracker by personalizing it to your needs. Once you set up the basics on your device, give your Fitbit a personal touch. Whether it’s a new replacement band or a fresh face, customizable features let you make your Fitbit truly your own.

How to change the clock face on your device

From the Today tab in the Fitbit app, tap the Account icon and then tap the image of your device.

Tap Clock Faces and scroll through the options available. When you find a face you would like to set on your device, tap it and then tap Select.

A note on changing the clock face on your Fitbit Sense and Fitbit Versa 3

Kaitlyn Cimino / Android Authority

On your Fitbit Sense or Fitbit Versa 3, you can have up to five faces saved and switch between them. To browse your saved clock faces, open the Clocks app and simply tap to select one. You can also access the available faces quickly by pressing and holding your current clock face.

Read also: How to change the time on your Fitbit device

To see your saved clock faces in the Fitbit app:

Open the Today tab and tap the Account icon.

Tap the image of your device, then tap Clock Faces.

On the device tab, you will find your saved clock faces under My Clocks. To switch to a saved clock face, tap the one you would like to use, then tap Select.

Some faces offer further customization options on this screen, or scroll down and tap Settings to find more options. You can also remove a clock face by tapping the face you no longer want, then scrolling down and tapping Remove clock face.

How to change bands on your Fitbit Sense, Versa 3, Charge 5, or Luxe

Turn the device over and locate the band latches.

One side at a time, press down on the flat button on the band to release the latch, then gently pull the band away from the device.

Repeat on the opposite side.

To attach a new band, press one end of the band into one side of the Fitbit until you feel it snap in place. Repeat with the opposite side and remaining band.

How to change bands on your Inspire 2

Turn the device over and locate the quick-release lever.

While pressing the lever inward toward the center of the band, gently pull the band away from the tracker.

Repeat on the opposite side.

To attach a new band, slide the pin on the opposite corner of the quick-release lever into the notch on the side of your tracker. While holding down the quick-release lever, slide the remaining corner into place and release the lever.

Don’t miss: The best replacement bands for every Fitbit model

How to add apps to the Fitbit Sense and Versa 3

Kaitlyn Cimino / Android Authority

Your Fitbit Sense and Versa 3 will come with a few apps preloaded, but there are plenty more available to turn your device into a harder working tool. While the selection is a bit behind competitors like the Apple Watch or Wear OS (apps like Nike Run Club are missing from Fitbit, for example), it’s worth exploring to find apps that will amp up your user experience. Browse and install apps to your device from your Fitbit app. To see what apps are installed at any time, just swipe left from the clock face on your device.

How to add apps to your Fitbit Sense and Versa 3

From the Today tab in the Fitbit app, tap the Account icon, then tap the image of your device.

Tap Apps, and scroll through the selection of apps available.

Once you find the app you would like to add, tap it, then tap Install.

How to remove apps from your Fitbit Sense and Versa 3

From the Today tab in the Fitbit app, tap the Account icon, then tap the image of your device.

Tap Apps, then tap on the tab with your device name.

Find and tap the app you would like to like to remove, then tap Uninstall. When you are prompted to confirm, tap Uninstall again.

Read more: The best Fitbit apps

How to add music to the Fitbit Sense and Versa 3

Kaitlyn Cimino / Android Authority

Few things compare to a solid workout playlist. A good beat or favorite jam can be vital in keeping up your energy when it comes to motivation. Luckily, some Fitbit devices like the Sense and Versa 3 offer music storage. These devices are compatible with Pandora, Deezer, and Spotify, as well as local music files. However, Spotify does not offer offline listening. Download your favorite music app following the directions above, or listen to your own music files in the Fitbit Music app.

How to add local music files to your Fitbit Sense or Versa 3

To add local music files to your device, visit chúng tôi download the Fitbit Connect app on your PC or Mac. Once you complete the installation process, follow the directions below.

On your watch, open the Music app, tap Transfer Music to switch on Wi-Fi, and make your watch discoverable to the app.

Tap the circle icon next to each playlist to begin transferring music to your Fitbit.

Importantly, Fitbit is culling its Connect app on October 13, 2023, which means transferring music from your PC to your smartwatch won’t be possible after then. There’s no clear alternative solution provided just yet, but we’ll be sure to update this section once more details are made available.

Don’t miss: The best workout earbuds

Open the Fitbit app and tap the Today tab, then tap the Account icon.

Scroll down and tap Activity & Wellness, then tap Daily Activity.

From this screen, tap to enter a value next to Steps, Distance, Calories Burned, Active Zone Minutes, Floors Climbed, Hourly Activity Goal, and Weekly Zone Minutes to set a goal for each.

Exercise: Most Fitbit devices will auto-detect compatible exercises and add them to your stats. You can also start and stop an exercise manually from many Fitbit devices. On the Fitbit Charge 5, Sense, and Versa 3, the Exercise app will open automatically and track your activity using GPS. To see which exercises are auto-detected and to manage your settings, follow the steps below.

Open the Fitbit app and tap the Today tab, then tap your Account icon.

Scroll down and tap Activity & Wellness, then tap Exercise.

Set a goal for how many days per week you would like to exercise by tapping the arrow below Goals. From this screen, you can also manage auto-detection for specific exercises.

Heart rate: Continuous heart rate tracking is available on many Fitbit devices. To see your heart rate details swipe up on your device. Additionally, a Fitbit Charge 5, Fitbit Sense, or Fitbit Versa 3 will alert you if a heart rate outside of your high or low thresholds is detected while you appear to be inactive. If you want to manage your notifications or set custom heart rate zones, you can do so in the Fitbit app.

Open the Fitbit app and tap the Today tab, then tap your Account icon.

Scroll down and tap Activity & Wellness, then tap Heart Settings.

Tap High & low heart rate to manage your resting heart rate thresholds and notifications. Tap Heart rate zones to set a custom max heart rate and heart rate range while exercising.

Sleep: All Fitbit devices detect and track sleep automatically when worn to bed. Sync your Fitbit in the morning to check out your sleep stats in the Fitbit app, including your Fitbit sleep score. On the Fitbit Sense and Versa 3, users can also enable snore and noise detection. Set up a sleep schedule, sleep goal, and manage your bedtime reminder in the Fitbit app.

Open the Fitbit app and tap the Today tab, then tap your Account icon.

Scroll down and tap Activity & Wellness, then tap Sleep.

Tap Time Asleep Goal, Betime, and Wake up time to set each according to your preferences. You can also tap the Reminder toggle and choose what time you would like your device to remind you to get ready for bed.

Menstrual health: Period tracking is another valuable tool available in the Fitbit app and on select Fitbit devices. To track your cycle, symptoms, and fertile window, enter your women’s health information in the Fitbit app.

Open the Fitbit app and tap the Today tab, then tap your Account icon.

Scroll down and tap Activity & Wellness, then tap Menstrual Health.

Follow the on-screen prompts to enter relevant information and get started.

Food and calorie tracking: Manually log food intake each day to track calories and achieve weight-related goals. Set up a Daily Calorie Goal in the Fitbit app to stay on target. You can also choose a water goal, weight goal, and body fat % goal from this location as well.

Open the Fitbit app and tap the Today tab, then tap your Account icon.

Scroll down and tap Activity & Wellness, then tap Nutrition & Weight.

Tap Food, and follow the on-screen prompts to set up your personal plan. Alternatively, you can set a daily calorie goal without a food plan if using an iPhone or iPad.

Read also: Everything you need to know about Fitbit female health tracking

How to set up and use calling features on your Fitbit device How to take on-wrist calls from your Fitbit Sense or Fitbit Versa 3

Using your device’s built-in speaker and microphone, you can take phone calls right on your wrist with a Fitbit Sense or Fitbit Versa 3. To set up calling features, follow the steps below and keep your paired phone nearby with the Fitbit app running in the background. Once you complete the setup process, accept incoming phone calls by tapping the green phone icon.

Open the Today tab on your paired phone and tap your Account icon, then tap the image of your device.

Tap On-Wrist Calls, then tap Start Setup.

On your paired phone, tap Settings, then tap Bluetooth. Depending on your device, you will see Sense Controls or Versa 3 Controls as an available device. Tap the applicable option, and a number will appear on your phone screen. Tap Pair on your watch when the same number appears there as well.

On your phone, tap Done to complete the setup for on-wrist phone calls.

Accepting and rejecting incoming calls from your Fitbit Charge 5

You can accept or reject incoming phone calls from your Charge 5 if the device is paired to an iPhone or Android 8 or later phone. With older versions of Android, you can only reject incoming calls.

To accept an incoming call, tap the checkmark or green phone on your screen. Doing so will answer the call on your nearby phone.

To reject an incoming call, tap the X icon or red phone on your tracker’s screen.

Messaging on your Fitbit device

From select apps, devices paired with an Android phone can respond to text messages and notifications with preset quick replies. To use this feature, you will need to have your paired Android phone nearby with the Fitbit app running in the background. Unfortunately, this feature is not available for iPhone users. Additionally, if you don’t see an option to reply to a given message, the feature is not available for that specific app.

When you receive a message, tap the notification on your device. To access recent messages, swipe down from your clock face.

Tap Reply and choose a preset quick reply, or tap the emoji icon to send an emoji.

More: How to receive messages and send replies from your Fitbit

How to use your Fitbit for digital payments

C. Scott Brown / Android Authority

How to set up and use Fitbit Pay on the Fitbit Sense, Versa 3, and Charge 5

Make a mid-run pitstop without your wallet. With Fitbit Pay, you can load a credit or debit card right onto your device and make purchases on the go. Digital payments are a simple no-touch way to always have funds on hand, and they’re easy to set up on Fitbits by following the steps below. Devices that support Fitbit Pay include the Fitbit Sense, Versa 3, and Charge 5. Many older Fitbit devices support the contactless payment system, too.

From the Today tab in the Fitbit app, tap the Account icon, then tap the image of your device.

Tap Wallet and follow the on-screen prompts to add a credit or debit card. You may be prompted to set a 4-digit PIN code on your device, and you will also need to have passcode protection enabled on your paired phone.

Once you add your card, follow the on-screen prompts to turn on notifications on your phone and finish setting up Fitbit pay.


There are several reasons why you might be facing initial setup issues. Try restarting both your phone and tracker, place your tracker on its charger during the process, and double-check that your phone is compatible with Fitbit devices here. If all else fails, browse our extensive list of Fitbit problems and solutions.

The Fitbit Versa 3 is the best Fitbit in terms of value, but the Fitbit Sense packs the most sensors of any device in the company’s lineup.

Find the best Fitbit replacement bands for the major models in our extensive Fitbit bands buyer’s guide.

If you’re looking for a smartwatch that excels as a smart companion and fitness tracker, the Galaxy Watch 4 is your ticket. If you’re seeking more granular fitness and health tracking smarts, consider a Garmin. Finally, if you’re an iPhone user, you can’t go wrong with the Apple Watch for its platform integration and build quality.

Yes, you can use a Fitbit smartwatch or tracker for weight loss. They feature exercise monitoring for a bevy of activities, as well as a food consumption and calorie intake log.

Setting up your Fitbit is easy, but it’s just the beginning. Once you’ve learned the basics, the only step left is to get moving. Put your device to work and start tracking your exercise, activity, and wellness stats. Take it for a spin and bring music and Fitbit Pay on your next run. Between the features on your device and the additional resources on the Fitbit app, you now have plenty of tools to help you on your health and fitness journey.

A Beginner’s Guide To Effective Youtube Seo

We all know that YouTube is the number one avenue for video marketing nowadays. Its rise to prominence has been so monumental that being a YouTuber is a legitimate career nowadays! As always, there’s a lot of work that goes on behind the scenes for a successful YouTube channel. Most importantly, successful YouTube channels need a solid SEO strategy to hit the ground running and gain engagement. Even for veteran SEO analysts, YouTube SEO is untested waters because it is significantly different from conventional SEO practices. Therefore, staying in the loop about the SEO best practices for YouTube is instrumental in elevating your channel to the big leagues. 

The Basics

The world of YouTube can be daunting for new entrants into the field. That’s why we’ve put together a walkthrough for you to learn the ropes of YouTube SEO basics. Right off the bat, you must know what YouTube’s algorithm works slightly differently from that of Google. As you may already know, learning digital marketing fundamentals of the algorithm is step 1 of planning your SEO strategy. But before we get into that, let’s get a better understanding of some YouTube jargon that explains how to rank a YouTube video.

The Talk Of The Trade Thumbnails Viewer Retention

The measure of how many viewers stay and watch your video. It tells YouTube exactly how great your video is. 

Watch Time

It is the cumulative time spent by users watching your channel’s content. Again, this is yet another way for YouTube to assess your channel’s quality and popularity.

Focus Keywords

These are the currency of knowing how to rank your video on YouTube. These are the keywords you want to target when you’re planning the SEO ranking for a video. 

But above all this, the golden word for YouTube SEO is engagement. If you want more views and subscribers, you want a strategy that’s geared around creating more engaging content for your viewers.

The Groundwork

To work on your YouTube SEO, you need to have videos on your channel first. That’s where our SEO journey begins, as always. The key to optimizing the content you post on your YouTube channel is maximizing the value you offer to prospective viewers. Once you know the niche your YouTube channel occupies, it’s time to capitalize on the core points that your target audience will want to see. How does one go about learning what kind of content the YouTube algorithm likes? Let’s look into that before we get into the SEO best practices for YouTube!

Algorithm Analysis

Let’s take a page out of YouTube’s guidelines book here. According to YouTube, here is a list of factors that decide how well your video will do on the platform:

-Query Relevancy

-Title and Description Keywords 

-Engagement Metrics (Comments, Likes, Shares)

-On-page aspects

-In-video aspects

In a nutshell, this is the checklist that you have to keep in mind when you plan your SEO strategies for YouTube. Now, there are plenty of bases to cover when you start your YouTube game. Where can we begin cracking the code to YouTube SEO? How about we start with square one in the SEO best practices for YouTube guidebook? The very first aspect that viewers notice: the video listing!

At First Glance

The first things that people see when they search for your YouTube niche are the title and the thumbnail. These seemingly small and unassuming elements can go a long way in getting more views to your videos. 

Last but not least, don’t forget to account for the initial words of the description that comes with your YouTube video! On browser sessions, this snippet of text will also be visible in the search window. Therefore, start your description texts strong and inform the audience right from the get-go!

The Keywords

One of the SEO best practices for YouTube is concise keyword research. As you might expect, there are great tools out there to help you with keyword research. Some are free; some are freemium. However, the most straightforward keyword research tool at your disposal is right there on the search bar. All you have to do is type the keyword you’re targeting, and you’ll have an insight into the most popular keywords at the moment. On YouTube, it’s all about the here and now. If something is going on in the world, the right time to post a video about it is now. Tomorrow, it will be yesterday’s news. So make haste and capitalise on the current trends!

Watch What You Post

YouTube SEO isn’t just about the accompaniments that come with your video. It’s also about what you put in the video itself. Yes, YouTube closely watches what’s inside every video too, so you can’t cheese the system by just focusing on titles and keywords. Here are a few guidelines to set you on the right track of knowing how to rank a YouTube video. 

Video length

As a rule of thumb, YouTube likes longer videos. For a ballpark estimate, you can keep your video around 12-20 minutes for optimum rankings. The SEO benefit from this is that longer videos = longer watch time, on average at least. Beyond this, you’ll also be getting the direct use of more ad revenue on longer videos, so there’s that!

Content Cards

The text you put inside a video also matters. Here, the trick is to insert your target keywords seamlessly into the video content. Traditionally, the best place to put those keywords is the opening and end cards, because that’s where the viewers usually congregate. 


Remember, your video isn’t just a standalone piece. It’s a part of the YouTube SEO puzzle. Therefore, you must make an effort to interlink everything within your video content. Have a call-out to a link in the description to redirect traffic to that section. Most importantly, don’t forget to sign off with a compelling CTA that convinces people to hit that subscribe button! You will also want to pepper keywords inside the description of the video, to boost your rankings further. 

Though not a part of the video itself, the tags you use are just as crucial to your rankings. For those who don’t know, tags are the three hashtags you usually see on a YouTube video’s title. You only get three, but if you use them wisely, your video can gain a lot more traction! If you need help, look at what other people in your same niche are using as tags. It can’t hurt to have a leg up over the competition!

The Scripts

These factors sound simple on paper. However, you will learn how to rank a YouTube video only through practice! So don’t hesitate to take the plunge and start orchestrating a YouTube video according to the best practices for YouTube!

The Stats Equation

Like it or not, YouTube search rankings are all about the numbers game! In that regard, YouTube’s Google Analytics is your best friend. However, there are more layers to the YouTube SEO equation than that. Let’s get acquainted with the specifics of YouTube SEO!

The Toolbox

You have to understand that knowing the analytics of your videos requires a 360-degree approach from all fronts. Most budding Youtubers usually only observe the metrics such as the CTR and overall watch time. However, it pays to take note of every single metric that the dashboard shows you. Meet the YouTube analytics tool, which is a companion piece to the more popular Google Analytics. How can it help you elevate your YouTube channel? Let’s find out!

YouTube Analytics

Nothing helps you better on the SEO best practices for YouTube than YouTube Analytics itself. This nifty tool is your gateway to understanding your audience better. For starters, let’s get you acquainted with some of the basic statistics that you should observe on this platform. 


What age range your audience occupies. This statistic also tells you the type of people who flock to watch your content. Consequently, you can know your target audience better and tailor your content and approach accordingly. 

Channel Traffic

This metric is yet another vital factor to consider when you’re assessing your channel’s performance. The traffic statistic gives you an idea about where your audience is landing on your channel and videos. If you know where they come from, it’s a piece of cake to explore and optimise your channel to drive maximum traffic to your page and videos!

One metric that is an absolute godsend in terms of channel growth assessment is the V/S ratio. YouTube analytics can show you with precision which video viewers are subscribers. This metric is so precise that it can show you which video got you the subscription for a particular user! If your viewers are higher than your subscribers, then you’re falling behind in the department of converting views to subscriptions. Au contraire, if your subscribers are the only views you’re getting, it is an early sign that your channel is beginning to stagnate. Keep a close eye on this statistic to keep your channel flying high!

Google Analytics rounds out this kit by providing additional insights into how your YouTube presence ranks from a search perspective. If you want to know how to rank a YouTube video, however, you might be needing even more firepower in the insights department. 

Starting The Journey

As a parting note, we’ve got a few tips for you to prep you for your YouTube journey. These tips may be simple, but they go a long way! and need to focus on new digital marketing techniques that help in increasing your channel branding

– Share your videos on your other platforms. It keeps the traffic flow healthy and your YouTube channel active!

– Give shoutouts to your previous videos to give them a little boost in traction.

– Use your Community Page to interact with your audience directly through polls and the like.

– Last but not least, keep your content consistent and keep your audience engaged!

The SEO best practices for YouTube may seem like a daunting prospect to learn, but it’s straightforward when you know the ropes and takes the plunge! Are you ready to start your journey as a YouTuber?

FAQ How to optimize videos for YouTube Search?

The best way to optimize your videos for YouTube Search is to note the keywords in the search bar and tailor your title and thumbnail accordingly.

What is an easy way to optimize my YouTube channel in 2023?

Pay close attention to YouTube analytics and channel performance. Know where your audience is coming from and which videos are popular among them.

Does YouTube help with SEO?

YouTube can actually be an integral cog in the SEO machine if you play your cards right. It can be a significant source of organic traffic for your brand online.

How can I rank YouTube videos in 2023?

Knowing how to rank YouTube videos in 2023 is a matter of knowing the trends and driving more traffic to your channel through cross-promotion.

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