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Who is a Business Analyst?

Business Analysts (BA) document the systems and processes of companies to pinpoint areas that require enhancement. They also utilize data analytics to close the divide between IT and business and streamline operations to generate value at every stage of production. Consequently, they provide sustainable business solutions by examining the details of crucial business operations, assessing stakeholder relationships, and detecting efficiency problems in operations.

Skills You Need to Start Your Career as a Business Analyst

A junior business analyst requires the following skills to excel at their jobs:

Hard Skills Requirements Documentation

A junior business analyst essentially assists senior analysts in executing their job. Their role, therefore, is to succinctly describe clients’ needs for a project. This entails documenting and maintaining meticulous descriptions of business requirements. Minute observations from junior analysts enable project managers and senior analysts to avoid loopholes in the requirements, thus preventing future complications. To perform this role well, junior business analysts should be adept at:

Streamlining project goals

Aligning client needs with business objectives

Reducing organizational clutter 

Simplifying cross-team communication 

ALSO READ: 10 Most Popular Business Analysis Techniques Used by Professionals

Knowledge of Process Improvement

Junior analysts will be better equipped to analyze business requirements if they have a thorough understanding of the different processes involved in the production chain. However, the processes are different for different sectors and require domain-specific knowledge. Here is how junior analysts can help with the production and operations processes:

Suggest data-driven recommendations on improving production processes after consulting with senior business analysts

Provide a structured framework for managing a project

Provide a realistic idea of different business requirements

Help strategize the five phases of the business lifecycle—launch, growth, shake-out, maturity, and decline

Delegate responsibilities to professionals from different domains

Knowledge of SQL and Statistical Analysis

The business analysis deals with data-driven recommendations to improve current business processes. This means that a  junior business analyst should know the basics of SQL such as handling relational databases and undertaking statistical analysis. Moreover, SQL, being an indispensable part of relational databases, helps access large amounts of data at its original location. It is also a favorite among data analysts because of the easily understandable syntax. On the other hand, statistical analysis helps businesses identify patterns from consumer data, and understand their needs. It is also extremely important for finding potential markets and predicting sales. 

Business Intelligence (BI) Tools

An accurate understanding of clients’ needs

Getting directly actionable insights

Data is highly sophisticated and efficient

Boosts production operations

Promotes a strong understanding of current business goals among the stakeholders

ALSO READ: Business Intelligence vs. Business Analytics: How to Distinguish Easily

IT Knowledge

A junior business analyst functions as a liaison between development teams and their business counterparts, as their technical expertise is wide and diverse. A junior business analyst must thus master the following:

Data analytics: Understand the applications of four types of data analysis 

Programming: Master the basics of R, Python, or C++

Machine learning: Learn the basic applications of supervised and unsupervised machine learning, and reinforcement learning

MS Office Suite: Knowledge of Word, Excel, and PowerPoint is a must

Database Design

Intelligent database designs determine the efficiency of storing and retrieving information from the central database. Therefore, a junior analyst’s importance lies in improving the scalability of databases and preventing data redundancy or inconsistencies.  

Soft Skills Creative Problem-Solving

A junior business analyst may not take the final call on company decisions, but they do juggle decisions on daily minor operations. These decisions are governed by conditions specific to the situation, project scope, and stakeholders’ needs. Thus, the growth of a creative problem-solving mindset is important to reframe strategies daily. This is how you can enhance that skill:

Empathize with the speakers narrating their problems through active listening

Reframe problems into answerable questions 

Use a successful framework to prioritize needs

Strong Analytical Skills

Analytical skills refer to the ability to investigate a problem with a logical, unbiased approach. Further, it is often related to critical thinking and can be enhanced as follows:

Introspecting on past decisions

Observing more by reading between the lines

Developing the art of learning

Mastering problem-solving as a discipline

Studying decision-making styles of successful leaders


Research is one of the most indispensable soft skills for a junior business analyst. First, it portrays you as a good problem solver to your employers. Secondly, good research skills ensure you get closer to the challenge at hand, find unique approaches to solve said problems, and drive home effective solutions. 

What do Junior Business Analysts do?

Investigate business functions and optimize operations

Relay data stories to nontechnical stakeholders

Verify and optimize workflows and production processes

Assist senior analysts in integrating modern technology and improving existing business processes

Support the collection, analysis, cleaning, and classification of company data

ALSO READ: Learn How to Earn a Lucrative Salary as a Business Analyst

Career Scope as a Business Analyst How to Become a Junior Business Analyst?

Explore the fundamentals of business analysis

Make an informed decision about the domain of your choice

Pursue a Bachelor’s Degree in Business Administration, Economics, Finance, or any related field

Develop business analysis skills

Understand the basics of stakeholder analysis

Gain actual working experience through internships

Acquire an online certificate for business analysis

Apply for jobs or start as a freelance consultant

FAQs for Junior Business Analysts 1. What is the Role of a Junior Business Analyst?

Data gathering and documentation

Requirements gathering

Operations gap analysis

Recommending data-driven solutions

Testing as well as appropriate communication

2. What Skills are Required for a Junior Business Analyst?

Data science skills

Documentation skills

Knowledge of BI tools, SQL, and statistical analysis

Knowledge of IT

Analytical thinking

Business domain knowledge

3. How do Junior Business Analysts Contribute to Process Improvement?

Investigate inefficiencies by studying stakeholder data

Analyze process data 

Recommend changes in production and operations

Support change implementation

Monitor the performance of new processes

4. What are the Responsibilities of a Junior Business Analyst in Operations Analysis?

Collecting operational data

Analyzing and identifying operational issues

Monitoring reports on production

Assisting the senior management with comprehensive reports on operations analysis

5. What Career Advancement Opportunities are Available for Junior Business Analysts?

Project manager

Senior analyst

Data analyst

Product manager

Business systems analyst


Kickstart Your Career as a Business Analyst with Emeritus

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Hard Skills Vs Soft Skills

Introduction to Hard Skills vs Soft Skills

You very well understand that skill is an innate or acquired ability to perform a task with expertise. We have different tasks to perform throughout our lives; we need to acquire different types of Hard Skills vs Soft Skills to meet our needs and requirements of the specific task.

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Let us now check out the different types of Hard Skills vs Soft Skills through the story of Peter.

Once, a huge merchant ship harbored on a port for trading. Despite the best efforts of numerous expert engineers and technicians, including top technicians deployed at the port for ship maintenance, the ship’s engine would not start, and the cause of the problem could not be determined.

Some local townspeople hired to load and unload the ships suggested to the captain that he should try the service of one of their local man, Peter, an old fisherman who also fixed fishing boats around the town. In a hurry to depart, the captain instructed Peter to be brought aboard the ship at their earliest convenience.

The captain’s desperation dissipated now that the ship had returned to life. He hesitated to pay a massive amount for tapping an engine with a small hammer. Since Peter had a huge fan following in the town, he could not offend him by refusing to pay the bill.

He came up with a brilliant idea and asked Peter politely to break up the charges and provide him with an itemized bill instead.

Without blinking for a second, Peter took back a scrap of the bill and added above $6000,

Tapping with hammer = $ 2.00

Knowing where to tap = $ 5998

Total = $ 6000

Peter’s skill for repairing ship engines was complex, which is required for a job. Being confident and walking in to fix a ship that experts had failed to repair was his life skill. People in the town vouching, trusting, and promoting him was his social skill. Using his creativity to itemize the bill was his soft skill. Thanks to Peter, now you must clearly understand different skills and their usefulness in our lives.

Now let us move ahead and explore Hard Skills vs Soft Skills, determining how important they are for our career development.

The article on Hard Skills vs Soft Skills is structured as below:

Hard Skills vs Soft Skills Infographics

Below infographics on Hard Skills vs Soft Skills throws light on major points of differences between the two skills.

What are Hard Skills?

Your workplace or business demands hard skills for performing specific tasks. They are teachable skills that can be tangible and measured with tests, exams, and interviews. For a person to acquire a complex skill, specific prerequisites should be met by them. For example, to be a surgeon, that particular individual should possess an above-average IQ (Intelligence Quotient). Your hard skills are often centered on the logical or left side of your brain.

A few examples of hard skills are:



Mathematics and Science skills




Operating certain machines

What are Soft Skills?

Soft skills are psychological and emotional competencies enabling a person to deal effectively with challenges in personal or professional life. Compared to hard skills, soft skills are not prerequisites for acquiring them and are not job specific. They promote the social, physical, and mental well-being of a person. They are also referred to as life skills.

Soft skills are closely linked to one’s Emotional Quotient (EQ) and are primarily based on the right side of the brain. Since they are interpersonal and people skills, though we can recognize a soft skill, it takes work to measure it.

The top ten soft skills or life skills identified by WHO are:

Decision making


Creative thinking

Critical thinking

Effective communication

Interpersonal relationship skills



Coping with emotions

Coping with stress

Which are important Hard Skills vs Soft Skills?

There is no competition between hard skills vs soft skills. They are both essential and play important roles in your career development. You may set up an interview with an employer with the strength of complex skills, but your soft skills will play an essential role in your being hired.

Again, your soft skills will play a massive part as you adapt to your new role, interact with colleagues, and handle challenges cropping up in your working environment. Your job performance relies heavily on your hard skills, which are necessary for carrying out the tasks assigned to you efficiently according to your job role. Your soft skills will show that you use your hard skills effectively for success.

Why do we Neglect Soft Skills?

Recently there has been a lot of stress on soft skills, even in schools and colleges, besides corporates or workplaces. Candidates work hard to acquire complex skills for higher pay but often ignore their soft skills. Since there is no certificate for good communication skills or the ability to cope with stress, we take such skills for granted.

Recently there has been a lot of stress on soft skills, even in schools and colleges, besides corporates or workplaces. Candidates work hard to acquire complex skills for higher pay but often ignore their soft skills. Since there is no certificate for good communication skills or the ability to cope with stress, we take such skills for granted.

Though hard skills remain the same in every company you work for, the soft skills requirement may change depending on the culture, nature, and professional attitude of the people you work with. It is common for people to undervalue the significance of soft skills, as it can be challenging to identify the specific skills required for a given situation.

Hard skills can be listed on a resume and cover letter for a job application. This makes it very lucrative for candidates. Though they mention soft skills in the CV, they know they are personal skills, making it challenging for the employer to quantify them. Hence, they need to pay more attention to this skill set and realize that they will be evaluated by how they interact and relate to the interviewer during an interview.

Neglecting your soft skills will be one of the biggest career blunders you will be committing since soft skills will help you to translate your hard skills, knowledge, and abilities into actual talents. You will have the edge over others by knowing what to do, how, and when to do it.

Careers and Skill Priorities

Even though we stress a lot today about the importance of soft skills, there is no doubt that there are specific careers where you may succeed with good hard skills, even if your soft skills are questionable. Physicists and Mathematicians are excellent examples of this category. Many top scientists, including Albert Einstein, needed to gain social and life skills, yet it did not affect their achievements. We will never know whether such scientists would have achieved more or less if they had soft skills and socialized quite often.

The Italian Renaissance painter Michelangelo had poor soft skills, avoided socializing, and neglected his hygiene. That, however, did not stop him from being a great artist of all time.

Careers in Mathematics, Physics, or mechanics may require fewer soft skills than hard skills. In some situations, the presence of other people may even hinder the work, one of the reasons why some people like to work alone.

Even though teachers, lawyers, or accountants need good hard skills, they can only be successful in their careers with soft skills. Though they need thorough knowledge about their subject matter, they will only make much progress if they build a good rapport with their clients. They need excellent communication, relationship, and social skills for success.

Marketing and sales, business, PRO, front desk management, and many more similar jobs are careers that need high soft skills and just little hard skills. Even though knowledge about the product is necessary, success in such careers depends on soft skills like communication, negotiation, persuasion, identifying potentials, and cracking and closing deals.

The Right Time to Learn

While there is often an emphasis on children acquiring hard skills at an early age, it is actually more important to focus on developing soft skills during the early stages of life. For example – even though it is easy for an adult to learn mathematics at any stage of life, it will not be as easy to change how he or she communicates so easily.

Soft skills play a crucial role in shaping an individual’s personality, as they become deeply ingrained and challenging to modify once developed. Soft skills, when taught to children, would help them acquire hard skills much more easily. They would also develop into individuals with a more positive attitude, self-confidence, leadership quality, good teamwork, decision-making ability, and creativity, further enhancing their hard skill acquisition throughout life.

Acquiring soft skills will also promote the mental well-being of an individual, bringing down incidences of unwanted and unhealthy coping mechanisms like living in denial, substance abuse to manage stress or grief, and violent behavior, to name just a few.

With the changing lifestyles, young people today lack the necessary soft skills to manage their lives effectively. The cultural and traditional mechanisms that subtly passed on soft skills to youngsters are now obsolete. Many schools worldwide have adopted soft skills/ life skills programs in their curriculum to deal with this social problem facing our generation.

What do Employers Look for?

Realizing the importance of soft skills, today, more and more employers are looking for candidates with both skill sets – hard skills vs soft skills for their companies. During the interview, they often observe how the applicant is dressed, how he/she walks in, shakes hands with the people present, introduces himself, communicates, and makes eye contact. All these will have a significant impact on the outcome of the interview.

Smart employers have realized that it is easy to teach simple hard skills to their employers, like typing or computer programming, whereas it is either impossible or tough to teach soft skills.

People do not change overnight, and learning soft skills is making a complete personality makeover. It is never too late to learn. If you have ignored your soft skills so far, take the initiative and start today. Begin with decision-making and goal setting, with the decision being that you will improve your soft skill and the goal being which areas you will touch in a year.


As mentioned, there is no competition between your hard and soft skills; they are crucial in determining your value to an employer. Just because soft skills are not tangible and measurable, do not make a list of skills from the internet to add to your resume. You should learn to identify your soft skills or lack thereof to make progress.

Do not use vague words which do not mean anything. If you believe in and specify your hard skills in a resume, do the same for your soft skills. If you mention that you have good command over a language, make sure you do. Your interviewer may check it out for you during the interview process. If found you have made false claims, the whole integrity of your resume will be lost.

Another challenge you will face is identifying your soft skill. You know your hard skills, but are you even aware of your soft skills? You may have to take some tests or conduct self-evaluation with feedback from friends and others to know your strong and weak soft skills. Emphasize your strong points while trying to improve over the weaker ones.

Recommended Articles

This is a guide to Hard Skills vs Soft Skills. Here we discuss the introduction, infographics, and what are important hard Skills or Soft Skills. You can also look at the following articles to learn more –

5 Steps To Becoming A Geat Team Leader

It’s been a while now since we all have some stability and great news in our lives. The never-ending challenges put upon us all due to the lack of finances, resources and so on make every day appear to be an uphill battle at work and at home. These types of scenarios are not new to our world. Many generations before us have lived through similar or worse predicaments and have always come out stronger in the end. We still need to get through our day, be our best and continue to believe that there is some sort of relief coming our way sooner versus later.

Being a leader, whether you are actually responsible for a team or just want to make a positive impact on your day and the day of those around you, means finding a way to rally the troops and redirect everyone’s attention from the negative and to the positive. In fact, great leadership comes in all shapes, sizes, steps on the ladder and so on. As 2009 crawls to a close and 2010 rises with a little more hope as a better year, there are some ways that you can lead your team, your manager and your co-workers to ban together and push through to the greener grass.

Five Ways to Be Great

Get Together – Having regular meetings is only useful if the meetings are well run and serve a purpose. Otherwise, they are a time waster. If you are setting a meeting in place, there needs to be a start and end time and people need to adhere to it. An agenda should be distributed before the meeting so attendees are well-prepared for what is being discussed and, if possible, come equipped with answers and useful information. Agenda items should include amount of time allotted for that particular discussion and someone should be held accountable for keeping track of the time. It’s also beneficial if someone takes notes of table discussions for a separate meeting.

Being proactive about the meeting ahead of time and keeping things under control during the meeting will lead to an increase in productivity and morale.

Rule – Set up simple rules about how decisions should be made. This inspires the best in all of us. By nature, humans want to do the right thing and to be able to take direction and run with it is an empowering experience. If you take the time to set rules in place that ultimately make everyone’s life easier, you are doing a great service to your business or organization. Make sure you include the team in dreaming up and signing off on these rules. It is important to collaborate and to define what is needed and how it works best for everyone. You’ll also find people more vested in the process if they were one of the decision-makers on making decisions.

Examine – Examining and analyzing what has worked in the past helps you make smart decisions in the future. You want to repeat successful steps, not failures. Taking the time to review and report about what worked after each project should be shared as a “lessons learned” document for all to learn and grow from. I like to refer to this process as “reflect and act.” The template is simple. Record three things you learned by doing specific activities. Then identify three things you plan to do differently based on what you learned from doing those activities. Finally, identify three skills you want to improve because of what you learned while performing these activities.

Aim High, Think Big –We all need to be practical from time to time but this is an era where we can dream big and take risks. Keeping your mind open to new ideas, alternative solutions and other problem solving skills will benefit everyone on the team or teams working together towards a shared goal. Keep track of ideas in one place so others can build upon it when possible. No idea is a bad one.

Transform – Transformation is an exciting opportunity for some and a scary place for others. The trick is to get everyone on the same page with the same level of confidence in the new direction so it is a positive experience for all. This takes patience, understanding and a lot of empathy to convince others less comfortable with change to get on board. Try positioning any new rules or direction as the baby steps taken towards the 2010 goals and strategies.

Remember, people are a bit more open to change and new paths as the new year begins and this is a great time to start that ball rolling.

Michelle LaBrosse is the founder Cheetah Learning and an international expert on accelerated learning and project management. In 2006, The Project Management Institute selected Michelle as one of the 25 Most Influential Women in project management in the World, and only one of two women selected from the training and education industry.

Top 10 Important Security Tips For Web Developers In 2023

The top important security tips for web developers in 2023 ensure network security as well as operating system security

Intro: With increasing demand and changing requirements, web developers are facing challenges that are frequently overlooked. Security is a major offender, an important component of development, with the basic security rules being not followed, security flaws emerge in apps. To keep the website secure, major security tips for web developers have to be adhered to.

With the growing popularity of web-based applications, there is more emphasis on network security and operating system security. Web apps transmit sensitive data which are obliged to be protected and secured. Since web security is critical, businesses risk the spread and escalation of malware, and attacks on other websites, networks, and IT infrastructures, if they do not implement a proactive security strategy. Regardless of industry, having a quality enterprise security plan ensures the safety of both your business and web app. Avoid the risk of web security attacks and implement these top 10 security tips for web developers in 2023:

Use Encryption for Confidential User Data

Implement Logging

Applications are an easy target for malicious actors immediately after launch. Initially, trials must be made public. After which, all security-related events have to be logged to trace the malicious actor’s actions. To allow for forensic analysis, those logs must be kept securely for a set period. Logs should be protected against unauthorized access, especially from tampering.

Maintain Software and System Updates

To reduce the possibility of hacking, the website’s software should be updated and upgraded to the recent version since hackers seek the path of least resistance. To reduce risks associated, software must be thoroughly patched and updated. Further, uninstall any software that is no longer used.

Validation for Input Data from Both Sides

Cyber attackers create special data to send through channels used for application interaction. Users may execute code on the server side or in the browsers of the clients causing a data breach. To prevent web application threats and attacks, web application software development implements input data validation. It should be performed on both the client and server sides.

Prepare a Backup and Recovery Plan

Backups become important, especially in case of data corruption. Running backup recovery tests regularly is important to ensure that the data is usable. Making data accessible to users is part of the General Data Protection Regulation requirement.

Implement a Strict Passcode Strategy for User Authentication

To protect users’ data, the implementation of multi-factor authentication is important. Password protection is the first consideration for secure website development. Hackers may employ sophisticated software to brute force passwords. To prevent attacks, complex passwords are required. There must be numbers, special symbols, and capital letters. This is the first step towards improving the security of your website or online service, as well as web development security.

Monitor for Anomalies

Alerting mechanism is employed in every operating IT system to detect potential breaches and to notify application maintenance. This means if an alert is sent, the company can investigate and modify security rules to protect against the newly discovered threat.

Use a Reputable VPN

A dependable and reputable VPN help customer protect their data by also ensuring web application security. Hackers hack or plant malware by obtaining IP addresses. Web developers use a VPN along with protecting other assets. Further, using a VPN to mask IP addresses reduces risks faced by users’ data.

Malware or External Attacks

Users are given the right they require in IT systems or web applications, rather than giving all users the same level of access. Because inexperienced users make security mistakes. This ensures the system’s security by avoiding external threats to the data.

Employ a Web Development Firm

9 Social Media Mistakes Your Business Must Avoid

Social media has been a boon for businesses small and large, but it’s also becoming a minefield for those unable to manage the increasing complexities of the run-and-gun nature of the beast. On a seemingly daily basis, we suffer through one “Twitter disaster” or another. It’s becoming so commonplace that “Twitter disaster” really doesn’t deserve to be in quotes.

Damage can occur with incredible swiftness. Although tweets and Facebook posts can be deleted, evidence of their existence is invariably captured and collected for posterity within seconds of their going live. Say something wrong on a social network, and it will haunt you for life.

Don’t believe me? Check out these nine all-too-common reasons for failure, all of which involve real businesses being undone by a simple, wayward message on social media.

1. Hand the keys to someone not ready to drive

A sign of an intern gone wild?

It’s understandable that as a small-business owner you might not want to spend your days tending to the Twitter and Facebook pages. It’s a high-effort job that often has minimal bottom-line impact, so it’s very tempting to outsource the task to another company or hand it off to a low-level staffer.

Big mistake.

The Red Cross actually handled the affair well, playing it off as a harmless mistake. Chrysler, however, went with the unfortunate, knee-jerk response (before fessing up): blaming hackers.

Solution: Ensure that your authorized social media users are properly trained and don’t intermingle their personal accounts with corporate ones. Tools such as HootSuite can make managing multiple accounts easy, but they greatly increase the risk of making errors if your authorized tweeters are trigger-happy.

2. Fire the person in charge of social media

At least change your passwords before you fire the social media guru.

Eventually you’re going to have to fire someone. How you handle that termination may well determine the way your business will go from that point on—particularly if one of the people getting the axe has the keys to the social media accounts.

HMV, a global entertainment retailer, learned this lesson the hard way when it began a round of layoffs, resulting in a live-tweeting of the “mass execution” by its social media planner, who was among the fallen. It was sour grapes, to be sure, but the tweets also included allegations that the company’s management had used illegal interns.

Hey, business isn’t always pretty, and sometimes layoffs are the only option. But do yourself a favor and ensure that you’ve changed the passwords to key social media accounts before said layoffs take place. Managing the way such an event is presented to the world is a critical part of ensuring your company’s long-term survival.

3. Confuse a reply with a direct message on Twitter

Don’t act like a Weiner.

This one has actually been with us for decades. The original mistake got its start in email: accidentally “replying to all” instead of just to the original sender. Poof, your snarky remark about the president’s bad breath just went to the whole company.

We’ve all been there, but Twitter has compounded the problem. When you send an @ reply to a message instead of the DM you intended, it doesn’t just go to the whole company, it goes to the entire world…at least until you delete it.

Endless disasters have gone down this way. Charlie Sheen @’ed his phone number to the world. Economist Nouriel Roubini got in hot water when he unintentionally went public with an intended DM calling a reporter a loser.

Of course, the mother of all DM failures remains the tragic case of Congressman Anthony Weiner, who didn’t just send an easily forgotten lewd remark to the universe, but also accidentally distributed a picture of his nether regions.

There’s no tech fix for this mistake: Smart business owners know that the best practice is to never use social media for private messages at all.

4. Commit rank insensitivity

Oh, Kenneth.

Corporate America probably isn’t the best barometer for good taste, and when you add social media to the mix, things only get worse. Leapfrogging onto a trending hashtag (say, #Kardashian) is a popular tactic to nab a few extra followers, but if the topic is one of a sensitive nature, that tactic can backfire, badly.

In recent months, we’ve seen American Apparel and Gap get raked over the coals for suggesting that people do their shopping during Hurricane #Sandy, Celeb Boutique spanked for encouraging people to buy its #Aurora dress, and Kenneth Cole get beaten up for suggesting that riots in #Cairo were due to his new spring collection. (For Cole’s part, the obliviousness appears intentional. He was back at it again last month with a #gunreform tweet that was related to selling shoes.)

Sure, the Internet is hardly a place where common sense and good taste rule the day, but the hive loves nothing more than to jump on someone who tries to profit from the misery of others. Leveraging (or even mentioning) current events that involve human suffering (or death) simply shouldn’t be part of any business’s social media strategy, ever.

5. Fail to understand corporate confidentiality

Here’s a tip: If you’re the CFO of a public company, don’t attend a private board meeting and then tweet “Board meeting. Good numbers=Happy Board.” That’s exactly what Gene Morphis, CFO for women’s clothing retailer Francesca’s, did last year, promptly causing the company’s stock price to spike 15 percent. Such behavior is unfortunately illegal, a practice known as selective disclosure, in which private information is divulged to a few—in this case, Morphis’s 238 Twitter followers—instead of to the world at large. A later investigation (after Morphis got fired) revealed a long history of inappropriate sharing on Facebook and Twitter.

Thinking about going public someday? Make sure that you personally follow all of your financially oriented employees on social networks and conduct regular audits to keep tabs on what they’re telling the world.

6. Ask for potentially hostile users to chime in

It sure sounds like a good idea: Build some Twitter and Facebook juice by asking those who follow you to write something about your company on the network. Sadly, that concept often doesn’t work out—it doesn’t matter how many people love you, because plenty of people out there surely hate you just as much, and they follow your Twitter account, too.

Just ask McDonald’s, which created a hashtag (#McDstories) and encouraged its use among McFanatics to talk up the burger chain. Of course, the McTrolls got there first, with a flood of tweets like “Ordered a McDouble, something in the damn thing chipped my molar. #McDStories.” It’s a problem that keeps cropping up, with hashtag hijacks hitting Qantas’s #QantasLuxury and luxe UK retailer Waitrose with #WaitroseReasons.

The jury is out on whether trying to invent a hashtag is a smart idea, but remember that once you unleash it, you can’t undo it. Ensure that sentiment is squarely in your favor before trying this trick (and perhaps gaming the system a bit by offering a prize to your favorite tweeter).

7. Get political

Never mix chickens with politics.

But that didn’t stop Chick-fil-A president Dan Cathy from speaking publicly about his opposition to same-sex marriage last year, which culminated in a war of words across the social media landscape. Chick-fil-A eventually had to distance itself formally from political discourse, but the months-long siege against the company did its damage, with boycotts, lost partnerships, and general ill will that could have been avoided had Cathy simply shut his big mouth.

8. Fail to understand the mechanics of social media

Hashtags, @ replies, tagging—this stuff isn’t necessarily easy or intuitive, and it’s forgivable if you make a mistake once in awhile. That said, the stakes are higher when you’re using social media in a business setting, so it pays to get things right.

Case in point: CVS Pharmacy created a new Twitter account, @CVS_Cares, and asked customers to follow it and provide feedback to the company. The problem: @CVS_Cares was locked, so no one could see its tweets or even follow the account without requesting permission.

Related to item number 4, Entenmann’s found itself looking stupid when it tweeted “Who’s #notguilty about eating all the tasty treats they want?!” in the middle of the Casey Anthony trial. It’s hard to tell whether this post was an intentional attempt to irresponsibly jump on a popular hashtag or just plain stupidity. The company lobbied hard that it was the latter.

Who doesn’t love an all-caps cease-and-desist order?

9. Neglect social media security

When in doubt, claim you got hacked.

Although a lot of terrible social media behavior can be blamed on accidents or publicity stunts (including all those “accidental nudes” celebrities so commonly send out), some of this stuff really is due to hacker involvement. Social media security is a serious issue, and phishing attacks that attempt to abscond with your Twitter and Facebook credentials are unbearably common. Lock your business’s accounts up tight with strong passwords, and ensure that the only people who have access to the accounts are those who truly need it.

Avoid mistakes with commonsense preparation

Social media is a great communication tool for business—until the communication goes awry, and the mistake is there for everyone to see. Setting sensible ground rules and processes will minimize your risk. After all, you wouldn’t want to be the tenth business listed in this article.

Common Skills Required For Ai Jobs

Unlock Your Potential: Master the Essential Skills for AI Jobs! Programming Languages, Deep Learning, Problem-solving & More. Join the AI Revolution Now! #AIJobs #CareerBoost

Programming Languages, Machine Learning Algorithms, Deep Learning and Neural Networks, Data Engineering, Natural Language Processing (NLP), Image Recognition, Problem-solving, Mathematics, Analytical Skills, Communication Skills, Domain Knowledge, Continuous Learning, Ethical Considerations, Creativity and Innovation, and Teamwork and Collaboration are the crucial skills that can propel you towards success in the dynamic realm of AI.

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By developing proficiency in these areas, staying curious, and embracing continuous learning, you will position yourself as a sought-after AI professional ready to tackle complex challenges and shape the future of this ever-evolving field. Let’s embark on this exhilarating journey of mastering the skills that power the realm of AI.

To become an expert in AI, it’s important to grow your experience with programming languages such as Python or R. These languages are widely used in AI and provide robust libraries and frameworks that facilitate machine learning, deep learning, and data processing tasks. Python, in particular, is highly popular due to its simplicity and versatility in handling AI algorithms and data manipulation.

Machine learning is a subset of AI that involves training algorithms to make predictions or decisions based on data. It forms the foundation of many AI applications. Therefore, having a strong understanding of machine learning algorithms is essential for AI jobs. You should be familiar with algorithms such as linear regression, decision trees, support vector machines, and neural networks.

Deep learning, a subset of machine learning, focuses on training artificial neural networks to recognize patterns in data. Neural networks are inspired by the structure and functioning of the human brain and have proven to be incredibly powerful in solving complex problems such as image and speech recognition. Knowledge of deep learning and neural networks is vital for AI jobs involving large and complex datasets.

Data engineering plays a critical role in AI projects as it involves designing, building, and maintaining the infrastructure required to store and process large amounts of data. AI professionals must have a strong grasp of data engineering principles, including data storage, preprocessing, and integration techniques. Proficiency in tools like Apache Hadoop, Apache Spark, and SQL databases is valuable in managing and manipulating data effectively.

NLP is a field of AI that focuses on enabling computers to understand and interpret human language. It involves techniques such as sentiment analysis, text classification, and language generation. Knowledge of NLP is crucial for AI jobs that involve working with text data. Understanding concepts like tokenization, word embeddings, and language models will enhance your ability to develop AI applications for tasks like chatbots, language translation, and text summarization.

Image recognition is another significant area within AI that aims to enable computers to recognize and interpret images. It finds applications in fields like autonomous vehicles, healthcare, and surveillance. Knowing image recognition techniques, including convolutional neural networks (CNNs) and image processing algorithms, is essential for AI jobs that involve working with image data.

AI professionals must possess excellent problem-solving skills and analytical thinking to tackle complex and often ambiguous problems. The ability to break down a problem into smaller components, analyze data, and devise creative solutions is highly valued in the field. Problem-solving skills are essential for algorithm design, model optimization, and troubleshooting tasks.

Proficiency in mathematics is fundamental for AI professionals. Pros in the AI field need to call on extensive knowledge of various mathematical fields, including linear algebra, calculus, probability theory, and statistics. These mathematical foundations provide the framework for understanding and developing AI algorithms, optimization techniques, and statistical analysis.

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AI projects involve a lot of data analysis, statistical modeling, and making predictions. As an AI professional, you must analyse data, identify patterns and trends, and draw meaningful insights. Applying appropriate statistical techniques, performing hypothesis testing, and evaluating model performance is crucial in AI jobs.

Effective communication is essential for AI professionals to collaborate with team members, present findings to stakeholders, and explain complex concepts to non-technical audiences. Strong verbal and written communication skills will help you convey your ideas, share results, and provide recommendations clearly and understandably.

AI is constantly evolving, with new algorithms, techniques, and tools being developed regularly. To stay ahead in AI jobs, you must be passionate about continuous learning. Keeping up with the latest research papers, attending conferences, participating in online courses, and experimenting with new technologies will help you stay updated and enhance your skills.

As AI technology becomes more prevalent, ethical considerations surrounding privacy, bias, and fairness are gaining prominence. AI professionals need to be aware of these ethical implications and strive to develop AI solutions that are transparent, unbiased, and respect user privacy. Understanding the ethical frameworks and guidelines for AI development and deployment is crucial for responsible AI practices.

AI jobs often require creative thinking and the ability to develop innovative solutions. Thinking outside the box and exploring new approaches can lead to breakthroughs in AI applications. Embracing creativity and being open to exploring unconventional ideas will set you apart in AI.

AI projects are typically collaborative endeavors involving cross-functional teams comprising data scientists, engineers, domain experts, and business stakeholders. Collaborating effectively, sharing knowledge, and contributing to team goals is vital in AI jobs. Strong teamwork skills, including active listening, empathy, and working well in diverse teams, will contribute to project success.

Developing and honing these skills will enhance your prospects in AI jobs and help you thrive in this rapidly evolving field. Remember that practice, hands-on experience, and continuous learning are key to mastering these skills and staying relevant in the dynamic world of AI.

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