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The internet has been abuzz over the past few days over speculation that Apple demanded an iPhone dictionary app both censor itself and be classified 17+ under the App Store’s new age restriction guidelines.  Prime among their complaint about the Ninjawords dictionary app was that it gave access to “vulgar words”, which Apple’s app approval team highlighted in their feedback; the list was criticised for being relatively generic, and present in just about every dictionary.  According to Apple’s Phil Schiller, however, it wasn’t so much the words they mentioned, but the “offensive urban slang” – and, since Ninjawords is based on an editable wiki dictionary, the possibility for more such slang – the app also gave access to.

Full statement from Schiller after the cut

Schiller also took issue with the suggestion that Apple had demanded the developer censor its app, whereas in fact it was the app reviewer team’s preference that they re-submit it – unchanged – when Apple’s parental control systems came into affect.  Unfortunately that launch date was not public knowledge at the time, and so developer Matchstick chose to cut out the offensive terms and re-submit.

Phil Schiller’s statement:

When I read your column last night about the Ninjawords dictionary application I immediately investigated it with our App Store review team to learn the facts of what happened.

Let me start with the most important points – Apple did not censor the content in this developer’s application and Apple did not reject this developer’s application for including references to common swear words. You accused Apple of both in your story and the fact is that we did neither.

Ninjawords is an application which uses content from the chúng tôi online wiki-based dictionary to provide a nice fast dictionary application on the web and on the iPhone. Contrary to what you reported, the Ninjawords application was not rejected in the App Store review process for including common “swear” words. In fact anyone can easily see that Apple has previously approved other dictionary applications in the App Store that include all of the “swear” words that you gave as examples in your story.

The issue that the App Store reviewers did find with the Ninjawords application is that it provided access to other more vulgar terms than those found in traditional and common dictionaries, words that many reasonable people might find upsetting or objectionable. A quick search on chúng tôi easily turns up a number of offensive “urban slang” terms that you won’t find in popular dictionaries such as one that you referenced, the New Oxford American Dictionary included in Mac OS X. Apple rejected the initial submission of Ninjawords for this reason, provided the Ninjawords developer with information about some of the vulgar terms, and suggested to the developer that they resubmit the application for approval once parental controls were implemented on the iPhone.

The Ninjawords developer then decided to filter some offensive terms in the Ninjawords application and resubmit it for approval for distribution in the App Store before parental controls were implemented. Apple did not ask the developer to censor any content in Ninjawords, the developer decided to do that themselves in order to get to market faster. Even though the developer chose to censor some terms, there still remained enough vulgar terms that it required a parental control rating of 17+.

You are correct that the Ninjawords application should not have needed to be censored while also receiving a 17+ rating, but that was a result of the developers’ actions, not Apple’s. I believe that the Apple app review team’s original recommendation to the developer to submit the Ninjawords application, without censoring it, to the App Store once parental controls was implemented would have been the best course of action for all; chúng tôi is an open, ever-changing resource and filtering the content does not seem reasonable or necessary.

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Apple Introduces Iphone 6 And Apple Watch

As rumored, Apple today took the wraps off two new iPhones during a streamed media presentation in Cupertino, Calif.

The iPhone 6 and iPhone 6 Plus boast a new Retina HD screens. “Not any display would do,” said Schiller. Compared to the 4-inch screen on the iPhone 5S, the iPhone 6 sports a 4.7-inch display with a resolution of 1334 pixels by 750 pixels.

The larger, phablet-sized iPhone 6 Plus has a 5.5-inch screen with a resolution of 1920 pixels by 1080 pixels, which translates into over 2 million pixels, 185 percent more than the iPhone 5S, noted Schiller. Both models feature a glass front that curves slightly around the edge.

Highlights include iOS 8, an updated 8 megapixel iSight camera and a faster A8 64-bit processor with 2 billion transistors that is “50 times faster than the original iPhone,” said Schiller. Connectivity is enhanced with a 150 Mbps LTE and a Wi-Fi Calling feature that “seamlessly” hands off to cellular networks. In the U.S., T-Mobile will support Wi-Fi calling.

Eddie Cue, senior vice president of Internet Software and Services at Apple, later showed off the company’s mobile payments solution, Apple Wallet. A combination of near-field communication (NFC) technology, Touch ID, a Secure Element chip and specialized software, the Apple Wallet integrates with Passbook to enable secure payments with retailers and select e-commerce apps.

Cue assured that his company will respect the privacy of Apple Wallet users. “The transaction is between you, the merchant and your bank,” he said.

The iPhone 6 and iPhone 6 Plus go on sale on Sept. 19. iPhone 6 prices start at the $199 for the 16 GB model and top out at $399 for the 128 GB version. The 5.5-inch iPhone 6 Plus prices start at $299. Preorders for both models start on Sept. 12.

Apple Watch

The event’s “one more thing” was the long-rumored iWatch, or as the company is branding it, the Apple Watch. Available in two sizes, the wearable “works seamlessly with iPhone,” said Cook. It also serves as a “comprehensive health and fitness device,” he added.

Apple Watch pushed the company to explore new interface and device interaction models. “What we didn’t do is take the iPhone and shrink the user interface,” said Cook.

The touch-capable, sapphire-enhanced display is complemented with a “digital crown” that contains infrared LEDs. Users can press and twist the dial to zoom and otherwise navigate the Apple Watch UI. A rear sensor monitors a user’s heart rate. It also features integration with Apple Pay for mobile payments.

To get developers on board, Apple is making available a software development kit (SDK) called WatchKit to extend iPhone apps to the device. Apple watch requires the iPhone, said Cook, before revealing that the smartwatch is backward compatible with iPhone models stretching back to the iPhone 5.

Apple’s wearable will be available in three versions, the base Apple Watch, the Sport and the 18 karat gold Edition. A range of interchangeable watch bands, from leather to sweat-resistant plastic to an array of metals, add an additional touch of personalization.

Prices start at $349. Apple Watch is scheduled to ship in early 2024.

Pedro Hernandez is a contributing editor at InfoStor. Follow him on Twitter @ecoINSITE.

Rumor: Apple, Nike Developing Sensor

File this one under the ‘Obvious’ (or is it?) tab. According to a new report Tuesday by Geektime, citing sources familiar with their plans, Apple and Nike have banded together to secretly engineer a new smartband said to have been scheduled for a major announcement this Fall.

Needless to say, Geekwire doesn’t have an established track record in terms of rumors so you need to take the story with a grain of salt. Of course, such a notion just makes lots of sense on many levels.

As a reminder, CNET learned last week that Nike is in the process of shuttering its wearable-hardware division that produces FuelBand-branded accessories. These things are worn on one’s wrist, track one’s health and fitness data and work in conjunction with a companion iPhone app.

The sportswear company reportedly let go the majority of the team responsible for the development of FuelBand hardware as it reportedly concentrates its efforts on a secretive collaboration with Apple…

Geekwire has learned from its sources in Cupertino that “a quiet collaboration with Apple” actually prompted Nike’s big reorganization moves.

While leaks regarding the new iPad and iPhone seem to hit the news stands every other day, another product which is currently in its final stages of development in Cupertino is the actual cause for a move by Nike a few days back that led to the dismissal of nearly a third of its digital division’s workforce responsible for the Nike FuelBand.

The report goes on to claim that the iWatch – as Apple’s rumored wearable devices has been nicknamed by the press – is actually a fitness band rather than an actual smartwatch.

Tim Cook wearing a Nike FuelBand.

Tim Cook wearing a Nike FuelBand.

Apple’s been working “for a long time” on this project, asserts Geekwire, adding that Tim Cook & Co. are shooting to launch the gizmo towards the end of 2014. Its many sensors, the story goes, can not only monitor the activity of the wearer, but also “operate other devices as a gestural controller”.

The following excerpt is interesting.

Nike knows something you don’t. Nike is being very secret about the whole matter but when Apple launches its new smart band later this year things will become clearer. Until then we can say that Nike will play a significant part in shaping the next Apple’s next product. 

The notion is echoed by GigaOm:

If Nike exits the physical wearable market, as now seems likely, Apple will be the primary sensor maker for Nike’s future wearable apps given the length and depth of the two companies’ close ties.

Although there are a handful of Nike apps available for Android, there is no app (on any other mobile platform aside from iOS) that supports NikeFuel, which Nike describes as the “heart of the Nike+ ecosystem.”

In many ways, this is the culmination of a process that’s been taking place between the two companies for the better part of a decade: Nike will design the fitness app experience, and the hardware will be made by Apple.

“The Nike+ FuelBand SE remains an important part of our business,” a company spokesperson told CNET last week. “We will continue to improve the Nike+ FuelBand App, launch new METALUXE colors, and we will sell and support the Nike+ FuelBand SE for the foreseeable future.”

Nika’s Move app got air time at the iPhone 5s introduction last Fall.

Nika’s Move app got air time at the iPhone 5s introduction last Fall.

A few things.

Apple and Nike are longtime partners, having created the Nike+iPod shoe-sensor package back in 2006. Nike+iPod gear and other Nike+ products are sold in Apple’s brick-and-mortar and online stores.

Nike will be publicly releasing an API for its Nike+ hardware this Fall, as part of the firm’s Fuel Lab initiative. Its Move app launched as an iOS exclusive, featuring support for the iPhone 5s’s M7 motion coprocessor.

Finally, Apple CEO Tim Cook has been sitting on the Nike board for the last nine years. Plus, he is a FuelBand fan and was spotted wearing the accessory at the iPad mini launch in October 2012.

Can you connect the dots?

The Best Apple Macbook Accessories

The best MacBook accessories:

Editor’s note: We will update our list of the best MacBook accessories as new accessories launch.

1. Apple AirPods

They’re not the best-sounding true wireless earbuds, but the Apple AirPods are known for their convenience with Apple products. Once you pair them to an iCloud-connected Apple device, all your other Apple devices automatically pair with the AirPods. Airpods are almost quintessential to the Apple ecosystem and are one of the best MacBook accessories out there.

2. Samsung T5 Portable SSD

MacBooks start at 256GB of storage, so a drive with some extra space on it is one of the best accessories for MacBooks.

Thanks to Samsung’s V-NAND flash memory and USB-C, the T5 Portable SSD provides transfer speeds of up to 540MB/s. Even better, the external SSD delivers the speeds mentioned above while weighing only 1.8 ounces and coming in at 0.41-inches thick.

T5 Portable SSD storage sizes include 250GB, 500GB, 1TB, and 2TB, though we recommend getting at least 500GB of storage. Prices start at $89.99 for the 500GB model and go up to $279.99 for the 2TB model.

3. SanDisk Ultra Dual Drive USB-C

If getting an external HDD or SSD is too much money for your wallet, take a look at the affordable SanDisk Ultra Dual Drive flash drive.

4. Satechi Aluminum Multi-Port Adapter V2

An all-USB-C life isn’t yet as glamorous as Apple claims it to be. After all, people still have use for the SD card slot, regular USB ports, and HDMI. That’s where the Satechi Aluminum Multi-Port Adapter V2 comes in, which restores many of the ports you lost by going with the newer MacBooks.

The adapter features three USB 3.0 ports, separate slots for microSD and SD cards, a USB-C port for pass-through charging, an HDMI port, and even a gigabit Ethernet port. The HDMI port supports output up to 4K resolution at 30Hz. Finally, the USB-C port supports up to 60W of output. 

The Satechi Aluminum Multi-Port Adapter V2 is available for $79.99.

5. Anker Powercore III Elite bundle

Amazon

Anker’s charging products are incredibly high quality. This charging bundle scores you an 87w wall charging brick and a 65w power bank with 4 ports so your devices will never run out of juice. Those wattages are more than enough for a MacBook air and even for some MacBook Pros.  

6. Amazon Basics Felt Laptop Sleeve

For those who don’t like their laptops enclosed in a plastic case, the next best option for protection is a laptop sleeve. Laptop sleeves are generally inexpensive, with one of the better options coming from Amazon’s Amazon Basics accessory line.

As the name implies, the Amazon Basics Felt Laptop Sleeve features a felt exterior. There’s also a velcro closure and soft suede interior to keep the laptop safe and secure. As a nice bonus, there’s a second pocket to put away essential accessories, such as pens and a small notebook.

The Amazon Basics Felt Laptop Sleeve comes in 11-, 13-, and 15.4-inch sizes. Pricing starts at $9.80 for the 11-inch version and goes up to $14.39 for the 15.4-inch version.

8. Anker PowerLine+ II USB-C to Lightning

Weirdly, Apple has stubbornly stuck with Lightning for the iPhones, yet its latest MacBooks only have USB-C ports. One of the best MacBook accessories will be one that can charge your iPhone on the go. The Anker PowerLine+ USB-C to Lightning cable is a great fit for that. 

The cable measures six feet in length and supports Apple’s 29W, 30W, 61W, and 87W USB-C power adapters. The MFi certification means the cable shouldn’t give you any issues when connected to an iPhone. Finally, the double-braided cable can supposedly withstand 30,000 bends. Talk about durability, huh?

9. Rain Design mStand

Some folks, including myself, sit in front of a computer all day to get their work done. If you’re one of those people, give your neck a break and pick up the Rain Design mStand laptop stand.

The mStand raises your MacBook 5.9 inches off your desk. That way, you’re not hunched over or looking down at your screen all day. The single-piece aluminum design means you don’t have to worry about durability, while the two-inch hole in the back allows for some cable management.

10. Logitech K780

The new MacBooks’ butterfly keyboards are generally OK, but they can be a bit uncomfortable for longer typing sessions. That’s where the Logitech K780 wireless keyboard comes in to alleviate any discomfort.

Apple Reports Third Quarter Results

Apple Reports Third Quarter Results

Well, it’s about that time of the year. And, while Apple’s busy releasing all sorts of hit products like the iPad and iPhone 4, it’s about time to figure out how much they’ve actually made over the last few months. Today, Apple finally unveiled their official third quarter results, which equals one full quarter with the iPad out in the world. And, believe us when we say that the iPad’s made a big dent in the market (and a very good bulge in Apple’s wallet).

Apple managed to sell 3.47 million Macs in this quarter, which is a 33 percent increase versus last year. And that also means that it’s a new quarterly record for the Cupertino-based company, too. As for iPhones, they sold 8.4 million of those, which is a 61 percent increase over last year. 9.41 million iPods were sold in the quarter, and that marks an 8 percent decline from last year.

However, the heavy hitter is the new one on the stage. The iPad, which Apple began selling this quarter, managed to fly off the shelves, reaching 3.27 million customers since its debut. “It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4,” said Steve Jobs, Apple’s CEO. “iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.”

Press Release:

Apple Reports Third Quarter Results

All-Time Record Revenue Earnings Increase 78 Percent

“It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4,” said Steve Jobs, Apple’s CEO. “iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.”

“We’re really pleased to have generated over $4 billion of cash during the quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the fourth fiscal quarter of 2010, we expect revenue of about $18 billion and we expect diluted earnings per share of about $3.44”

Apple will provide live streaming of its Q3 2010 financial results conference call beginning at 2:00 p.m. PDT on July 20, 2010 at chúng tôi This webcast will also be available for replay for approximately two weeks thereafter.

More information on potential factors that could affect the Company’s financial results is included from time to time in the Company’s public reports filed with the SEC, including the Company’s Form 10-K, as amended, for the fiscal year ended September 26, 2009, its Forms 10-Q for the quarters ended December 26, 2009 and March 27, 2010, and its Form 10-Q for the quarter ended June 26, 2010 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

© 2010 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Emc, Apple And Customer Loyalty

I spent much of last week at EMC’s annual analyst event, and much of the breaking news this week appears to be on speculation surrounding Apple pulling out of MacWorld. The problem for Apple is the increasing belief that Steve Jobs will soon be departing the company. At Apple, quality appears to be driven largely from Steve Jobs’s desk and EMC’s CEO, Joe Tucci, appears to have a similar view, but he has tied the result to a quality process that could pass to his successor.

In Apple’s case there is a strong belief that much of what Apple now is will be lost when Jobs eventually departs, with board members suggesting in the past that the firm would immediately lose billions in value.

But quality not only defines these two companies, which are vastly different, it likely will play a major role in 2009 as individuals and companies eliminate redundant vendors to contain chúng tôi vendors more likely to be eliminated are the ones that didn’t create and nurture loyalty and thought high quality scores were enough.

Both Jobs and Tucci naturally don’t trust quality scores and Apple has historically, and EMC has recently, moved to drive much more aggressively toward building customer loyalty as the primary metric to be measured. That helps both firms focus on what is important to their customers not – as others often seem to – on things that often seem to only be important to product managers and internal staff.

Because I think it will be a critical differentiator between firms in 2009, let’s talk about why quality metrics are crap and why everyone should be focused instead on customer loyalty.

Quality vs. Loyalty

The problem with quality is that it is subjective. Back in the 90s I did surveys on Sony and Dell. Sony by any measure had one of the highest quality products in the market, Dell one of the lowest in terms of breakage rates. Yet, based on customer feedback, you would have thought the opposite were true.

This is because, at the time, Dell had invested in a market leading service and support organization and Sony had chúng tôi meant that Dell touched their customers more often and built relationships with them while Sony didn’t touch their customers very often at all and, when they did, the experience was so bad as to almost assure the customer would never buy Sony again.

While people and companies generally don’t compare products, they all know the experience they get and they connect the contact with their vendor to their perception of the chúng tôi that contact is powerful and positive, regardless of product quality, they build loyalty. If it isn’t, regardless of quality, they are likely to stray. Now granted, if the product is truly crap it doesn’t matter how good the support organization is, the vendor is going to go broke and the customer is going to move on.

But the lesson here, and this is often very hard for an engineer to understand, is that quality is a perception and the perception of quality can be significantly enhanced or damaged by how well the customer is chúng tôi fact if you look at much of the difference between a high quality car brand like Lexus and a value brand like Scion you see that the product quality is actually very similar – the experience is the differentiator and the Lexus dealership experience is vastly richer than the Scion one.Though both work to increase loyalty in different ways.

Apple Quality

Steve Jobs drives a very high perception of quality. He uses rich materials in his products; he sells the products though his own stores and online shops as often as possible, and he generally is the guy that initially presents these products to the chúng tôi is known to spend hours or days getting the presentation of a product exactly right just so the first impression a potential buyer gets is one of high quality and lust.

His commercials present his products in a favorable light while pointing out, and sometimes creating, flaws in Windows, all to create and drive the impression that quality with Apple products is chúng tôi when he knew, as is highlighted in the book Inside Steve’s Brain, the products clearly weren’t when he took over Apple, he focused like a laser on controlling the perception of the offerings and making sure people saw them as high quality.

Apple Watch Not Connecting To Wi

We can’t deny the fact that the Apple Watch is an impeccable result of tech-perfection. However, it is always relied on numerous third-party-reasons to perform seamlessly. One such reason is ‘Connectivity.’ ‘Connecting to Wi-Fi’ error can be called one of the most common reasons hindering our gadget’s performance. Understanding that there can be different explanations behind it, finding the root cause can prove tedious. Let’s try to learn more about the error and explore possibilities to rectify them.

Why Won’t My Apple Watch Connect to the Wi-Fi?

It’s difficult to point out the exact reason behind the Wi-Fi network error on your Apple Watch. But such an issue may occur if,

Your Apple Watch isn’t updated to the latest watchOS.

The Wi-Fi network you’re trying to connect has poor connectivity strength.

There’s a problem with your Wi-Fi router or modem.

How to Fix Wi-Fi Issues on Apple Watch

Can you relate to any of these errors? If not, don’t worry, we would suggest you try the error-fixers mentioned below one after another. We are pretty sure that one of these will surely help you get over the Wi-Fi not working stage.

1. Compatible Wi-Fi for Apple Watch

It may sound weird, but your Apple Watch can only connect to an 802.11b/g/n 2.4GHz Wi-Fi Network. If the network you’re trying to connect doesn’t match these standards, your watch might not connect and report an error.

2. Turn Off Mirror iPhone Feature

When Mirror iPhone is enabled, and both your Apple Watch and iPhone are in Bluetooth range, turning on Airplane Mode on one device will make another to follow the same. So if your iPhone is on Airplane Mode, your Apple Watch should have it enabled. And that might be the reason you’re not able to connect to Wi-Fi. To turn this feature off,

Launch the Watch app on your iPhone.

Go to the General section.

Select Airplane Mode.

Toggle off Mirror iPhone.

After disabling it, try connecting to the Wi-Fi network.

3. Turn Wi-Fi OFF/ON 

Switching Wi-Fi on and off is the quickest way to fix this issue. At some point, it may seem silly, but doing it actually removes minor issues in the Wi-Fi system and freshen your watch’s ability to perform wireless functions.

After turning it off, then on, try connecting to a network and check if it’s working.

4. Forget a Wi-Fi Network and reconnect

To do so on your Apple Watch,

Swipe up on the watch face.

Press and hold the Wi-Fi icon.

Tap on the Wi-Fi network you’re trying to connect.

Scroll down and tap Forget This Network.

Tap Forget to confirm.

Now, turn Wi-Fi off, then on again.

Tap on the same network to reconnect.

Enter the security password using your iPhone’s keyboard or gestures on your watch.

Check if you’re able to connect. If not, try another hack!

5. Restart Apple Watch and iPhone

Restarting both devices should fix the issue.

Press and hold the side button of your device screen.

Slide to power off the watch.

Hold down the side button again to switch on.

If still not working, move to another workaround.

6. Enable or Disable Airplane Mode

Turning on the Airplane mode is an effective way to troubleshoot minor software issues and network errors on your device. And it can also fix the Wi-Fi connection error.

Open the Settings app on your watch.

Tap Airplane Mode.

Toggle on Airplane Mode.

Now that it is on, restart your Apple Watch.

Visit the same Airplane Mode settings and toggle it off.

Press the Digital Crown to get back to the main screen.

Now, switch on Wi-Fi and connect to the Wi-Fi network. If not working, you should try your hands on another workaround.

7. Reset Your Apple Watch

If your watch still doesn’t connect to Wi-Fi after resetting your modem and trying all the workarounds, you can go ahead with this step. Before proceeding, make sure you’ve backed up all your watch data.

Open the Settings app on your watch.

Go to General.

Scroll down and tap Reset.

Tap Erase All Content and Settings.

Tap Erase All to confirm.

This can also be done from the Watch app on your iPhone. Launch the Watch app → My Watch → General → Reset settings → Tap Erase Apple Watch Content and Settings.

Let your Apple Watch complete the resetting process and restore the factory default settings. When it’s done, restart your Apple Watch and pair it with your iPhone. Once set up and paired, try connecting to Wi-Fi and check if it’s working.

Signing Off

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