Trending March 2024 # Apple Clinics To Offer ‘World’s Best Healthcare’ To Employees, Act As Test # Suggested April 2024 # Top 10 Popular

You are reading the article Apple Clinics To Offer ‘World’s Best Healthcare’ To Employees, Act As Test updated in March 2024 on the website We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested April 2024 Apple Clinics To Offer ‘World’s Best Healthcare’ To Employees, Act As Test

Apple is launching medical clinics intended to offer employees and their families the ‘world’s best healthcare.’ The clinics are branded as AC Wellness, but job listings describe the company as a wholly-owned subsidiary of Apple.

While Apple is recruiting for just two clinics so far, one of them based at the Apple Park campus, a job listing states that the aim is to create ‘multiple, stunning state-of-the-art medical centers’ …

CNBC spotted the chúng tôi website, which describes the mission of the clinics to potential employees.

AC Wellness Network believes that having trusting, accessible relationships with our patients, enabled by technology, promotes high-quality care and a unique patient experience.

This is fostered by an environment of continuous learning and teamwork, which in turn allows us to work with our patients to achieve exceptional health outcomes. The centers offer a unique concierge-like healthcare experience for employees and their dependents. Candidates must have an appreciation for the patient experience and passion for wellness and population health — integrating best clinical practices and technology in a manner that drives patient engagement.

CNBC notes that LinkedIn reveals that work on the clinics has been underway for at least five months.

A LinkedIn search reveals that at least former Stanford Health Care employees have been affiliated with AC Wellness for at least five months, although there’s no mention of Apple on the people’s profiles. Several of the job listings on Apple’s site as of February 27, however, describe AC Wellness as a “subsidiary of Apple, Inc.”

The website says that it is launching in the spring of this year.

Job listings

Ten different roles are listed in the careers section of the site:

Health Partner

Health Partner (Behavioral Health)

Clinical Exercise Coach

Primary Care Physician

Acute Care Physician

Care Navigator (which appears to be a single point of contact for patients)


Medical Assistant

Nurse Coordinator

Nurse Practitioner

Having high-quality healthcare for employees makes sense, especially when it includes the kind of preventative measures CNBC notes.

It’s far cheaper to prevent disease than treat people who are already sick. Health problems result in 69 million workers reporting missed days each year, reducing economic output by $260 billion per year, according to the U.S. Centers for Disease Control and Prevention.

Aside from the typical roles involved with a primary care clinic, Apple is also looking to hire “designers” who will help implement a program focused on preventing disease and promoting healthy behavior.

Having an on-site clinic at Apple Park will additionally mean less employee time lost to doctor’s appointments.

CNBC reports that the clinics will also be used to trial consumer offerings in the health field.

Sources said the company will leverage its medical clinics as a way to test out its growing range of health services and products, which it is starting to roll out to consumers at large.

Apple is not the only company aiming to take a more direct role in employee healthcare. Amazon, Berkshire Hathaway and JPMorgan last month announced a partnership to create an independent non-profit organization to provide healthcare to their employees. The aim is to cut health costs and improve services for employees.

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Instagram To Act As A Free Platform To Showcase Eth, Sol, Etc As Nfts

Instagram will soon introduce ETH, SOL, and other cryptos to offer NFT facilities to its users.

NFTs have become a major part of the crypto market. Investors are joining the NFT market to make sure that they not only invest in digital assets to generate monetary gains but also has invested in assets like NFTs to possess cultural and artistic possessions, digitally. Capitalizing on this trend is Meta’s Instagram platform which recently announced that it will be integrating NFTs from other non-fungible platforms like Solana, Ethereum, and Polygon. Initially, the platform will allow its users in the US to display their minted NFTs for free. Along with this, Meta also plans on adding a new feature to the app, called the MetaMask which will prove to be a tool for the ownership of NFTs. With the help of this feature, NFT artists and creators can tag other artists that contributed to their piece, attracting more audiences to Instagram and also encouraging the adoption of blockchain technology. Instagram’s ingress towards NFTs is not as much surprising as you might think. In December, a top executive from Instagram mentioned that the platform actively supports NFTs and hinted that the company was planning on entering the market quite soon. Meta is also planning on integrating NFTs as Facebook group memberships. The members will also be able to create their own coins. This increased corporate interest in NFTs is greatly benefitting investors. Also, the rising interest in the metaverse and Web 3.0 is changing the dimensions of all social media platforms. Meanwhile, the NFT market is struggling to retain its market dominance amid the dwindling cryptocurrency prices, increased involvement of big tech companies in the market is making it quite easier for NFT creators to stay relevant and create spectacular pieces amid drastic financial situations in the digital asset market.  

More Trending Stories 

NFTs have become a major part of the crypto market. Investors are joining the NFT market to make sure that they not only invest in digital assets to generate monetary gains but also has invested in assets like NFTs to possess cultural and artistic possessions, digitally. Capitalizing on this trend is Meta’s Instagram platform which recently announced that it will be integrating NFTs from other non-fungible platforms like Solana, Ethereum, and Polygon. Initially, the platform will allow its users in the US to display their minted NFTs for free. Along with this, Meta also plans on adding a new feature to the app, called the MetaMask which will prove to be a tool for the ownership of NFTs. With the help of this feature, NFT artists and creators can tag other artists that contributed to their piece, attracting more audiences to Instagram and also encouraging the adoption of blockchain technology. Instagram’s ingress towards NFTs is not as much surprising as you might think. In December, a top executive from Instagram mentioned that the platform actively supports NFTs and hinted that the company was planning on entering the market quite soon. Meta is also planning on integrating NFTs as Facebook group memberships. The members will also be able to create their own coins. This increased corporate interest in NFTs is greatly benefitting investors. Also, the rising interest in the metaverse and Web 3.0 is changing the dimensions of all social media platforms. Meanwhile, the NFT market is struggling to retain its market dominance amid the dwindling cryptocurrency prices, increased involvement of big tech companies in the market is making it quite easier for NFT creators to stay relevant and create spectacular pieces amid drastic financial situations in the digital asset market.

How To Ensure Your Employees Don’T Burn Out

You may have heard one of your employees say they felt “burned out,” or you might have even felt that way yourself. While you may be tempted to dismiss employees who complain about burnout as whiners or not being tough enough, burnout is a legitimate problem that has lasting repercussions for both the individual employee and the company. When an employee experiences burnout, it is a red flag that something in the company needs to be addressed. 

Here’s how to spot this phenomenon in your company and what to do about it when it occurs.

What is burnout?

Employee burnout is classified by the World Health Organization as an occupational phenomenon, not a medical condition. In other words, although it does have potentially serious physical and mental health implications, it is brought on by the work environment. 

Specifically, burnout is created by chronic workplace stress that the employee cannot manage successfully. All of the following characterize workplace burnout: 

Feeling exhausted and having low energy

Feeling mentally disengaged 

Having negative feelings toward your job and/or employer

Being less productive in your work 

All jobs are stressful at times, and not everyone who feels stress at work is experiencing burnout. Burnout occurs when workplace stress is long-lasting — not a temporary situation — with little relief, and when it causes a mental separation between the employee and the job. 

Burnout can be caused by a variety of factors, including a demanding and non-empathetic boss, lack of recognition at work, feeling as if your work and efforts do not make a difference and long hours with high stress. 

Workplace burnout was prevalent during the pandemic, especially among healthcare professionals who felt helpless in the face of overwhelming tasks, short staffing, limited medical supplies and long hours, and a situation in which many patients died despite their best efforts. However, burnout in the past several years is not just limited to the healthcare field. According to the American Psychological Association, almost three in five employees reported negative consequences of work-related stress, including lack of interest, motivation or energy (26%) and lack of effort at work (19%). 

Did You Know?

A Gallup-Workhumanreport found that 25% of employees say they are burned out at work “very often” or “always.”


According to a Deloitte survey of professionals on burnout, the biggest causes of burnout are lack of support or recognition from leadership (31%), having unrealistic deadlines or expectations (30%) and consistently having to work long hours or on weekends (29%).

How can you prevent and manage employee burnout?

Although employees will have a different sensitivity to the dysfunctional factors that lead to burnout, they can contribute to an unpleasant and unproductive work environment for everyone. It, therefore, makes sense to create a more positive work environment in the following ways. 

Recognize employee efforts and achievements regularly 

One of the most significant factors leading to burnout is feeling unappreciated. If an employee is putting in the effort, managers should recognize that effort regularly. This makes the employee feel valued and reinforces the idea that their work matters. 

How often should you recognize employees? Employees surveyed by Gallup/Workhuman said the frequency should be a few times a month (28%), or a week (24%), or daily (17%). Sadly, 29% get recognized only a few times a year, 11% get recognized less than once a year and 8% of employees surveyed said they never receive recognition.


When managers recognize employee contributions a few times a month or more, the company experiences positive effects on engagement, culture, well-being and turnover intention.

Set clear job expectations

If employees are unclear about their responsibilities and authority, they won’t be comfortable in their jobs and won’t be able to perform their duties confidently. Have written job descriptions and relevant job training. Let employees know upfront what they have the authority to do and what tasks fall within their job. If they are expected to interact with other employees to get or hand off work products, let them know who these individuals are and what to do if there is a problem.

Give agency

While not all employees can be the manager, it is important to give employees some authority to solve problems, especially once they have experience in their position. Trusting employees to handle problems not only improves their job satisfaction, but can also have positive customer outcomes. Be sure to let them know the limits of their authority and what to do when the problem exceeds these limits. When an employee solves a thorny issue, be sure to give them recognition.

Keep an eye on the workplace dynamics

Sometimes, burnout is caused by dysfunctional workplace dynamics, where a manager is abrasive, unreasonable or plays favorites. Or there could be one or more employees who are rude, discriminatory or abusive. Visit each department to see and assess the workplace dynamics for yourself. Allow employees to report sensitive problems to someone other than their direct report. If you find that a manager or employee is not acting acceptably, take action by discussing the problem with them, enforcing disciplinary action or firing them. When you hire managers, tell them about your expectations for proper workplace behavior and management style.

Mix it up 

Employees will get bored and begin to disengage if a job is too monotonous. Likewise, jobs that are too chaotic will be overwhelming to employees. When possible, give employees a variety of tasks or rotate them into different responsibilities.

Have reasonable workload and hours

Each employee should only have as much work as one person can reasonably handle. Although you may have busier times when employees may be required to work more, these should be relatively short periods. Otherwise, you should hire more people to handle the workload. If you are in a crunch and need an employee to put in significantly more time and effort, give them some additional compensation as a way of saying “thank you.” Using top employee scheduling software can also prevent short staffing.

If you are actively looking for signs of burnout among your employees and creating a positive work environment, you can avoid its negative impacts on both your employees and your bottom line. 

10 Marketing Trends To Act On In 2023

How to integrate digital media and technology to increase the contribution of digital marketing

Please see our latest 2023 marketing trends posts for our most recent insights.

I feel fortunate to have followed some of the amazing major changes in digital marketing and technology over the last 15 or 20 years. I’m sure you will have enjoyed living through, following and acting on these changes too. Looking back, we’ve seen a phenomenal growth in the importance of organic, then paid search, then social media and more recently, incredible worldwide growth in mobile and particularly smartphone usage.

As well as this article, to help Smart Insights members, we also have a more detailed free download of the marketing megatrends, which are 9 digital marketing and martech megatrends that will help give you an edge in 2023.

Download Free resource –Integrated marketing megatrends

Learn about the 10 megatrends that have already helped leading companies future-proof their strategies by ensuring all aspects of marketing are integrated.

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Looking forward, in this article, I’m going to review 10 new trends which I believe, based on my experience consulting and training, are relevant for marketers across businesses of a range of sizes. But, first, I’m interested to know what you think will be important to you and your business in 2023.

Which marketing trend will be most important to you and your business in 2023?

We have asked this question over the past few years and it’s been really interesting to see what ‘rocks your digital world’ since there are some common themes amongst the top 3 and some activities surprisingly low. The question we asked was around the most important commercial trends. We had around 850 votes from marketers in different types of business from around the world. Thank you if you voted! Here’s what you thought:

By asking for just one technique from many, this helps shows the top 3, 5 or 10 top-level trends. There are a clear top three techniques, each over 10%, but with a long tail of many other techniques showing the potential for optimising different areas of digital marketing. Let’s take a look at the top three…

It’s no surprise to see content marketing ‘top of the pile’ since this has been in the top three for each of the years we have run this poll. We see content marketing as the ‘engagement’ fuel that powers all digital communications from search to social to email marketing to creating website experiences which convert. Our content marketing toolkit is popular since members want to learn a more planned approach to mapping content against personas across the customer journey.

More of a surprise is that Big Data is in second position. I think this is because marketers are aware of the potential of using data as what we call ‘actionable insight’. To help the decision on which technique to choose, we expanded upon the short labels you see in some polls to help scope the response more carefully. ‘Big Data’ is a nebulous term, but when we expanded the definition to include insight and predictive analytics, it shows the value of the specific marketing techniques for Big Data and this help explains why this is in position number two.

In third position is Artificial Intelligence and Machine Learning. We added this to the poll this year with the interest in it and it’s ‘straight in at number three’! It’s good to see the interest in these techniques which we have been covering a lot on the blog and in our member resources this year. In trend 8 we show how different AI techniques can be mapped against the customer lifecycle.

Here is the full listing of digital marketing techniques:

The ten marketing trends to act on in 2023

If you look at the 14 themes that we covered last year, none of these top-level marketing techniques are especially new, so it’s difficult to describe them as new trends or innovations. However, techniques like Big Data and analytics, Content Marketing and Email/Marketing Automation have continued to grow in importance and will be used by many businesses.

So in my look at the trends this year, I’ll be looking at integration as the theme. In our research on managing digital marketing (another free member download) you can see that only 6% of companies thought their integration process was completely optimised, yet many are actively working on integration.

Integrated marketing communications or IMC isn’t a concept you see written about much on blogs or social media since it’s high-level with everyone getting excited at the latest minor innovations from the frightful 5 – at the time of writing we’re getting excited about the Animojis in iPhone X for example. Fun, but they’re not going to help deliver the most relevant message and offer for an individual, which is the aim of IMC.

So, let’s take a look at the 10 trends. You’ll notice that in a lot of these predictions, I’ll refer to Artificial Intelligence and Machine Learning. It’s what I see as the biggest trend to consider in the year ahead. There has been a lot of hype around it in 2023 and we’re starting to understand the opportunities. In 2023 it will become more about selecting solutions and implementation.

Trend 1. Integrating Marketing Activities Into the Customer Lifecycle

Given the way the complexity of marketing and digital marketing has increased, techniques like customer journey mapping for different personas are increasing in importance to help define the most relevant communications and experiences for different touchpoints in the customer journey.

To support this, the way I like to think about how to improve the effectiveness of digital marketing is to think from the customers’ viewpoint of the communications opportunity available through the customer lifecycle for different types of business.

We define lifecycle marketing as:

Creating a managed communications or contact strategy to prioritise and integrate the full range of marketing communications channels and experiences to support prospects and customers on their path-to-purchase using techniques such as persuasive personalised messaging and re-targeting.

We designed this mind-tool to help members think through all the potential touchpoints across paid, owned and earned media. Then you can perform a ‘gap analysis’ of the use and effectiveness of lifecycle comms you are using against those you could be using to increase the relevance and response of communications.

Trend 2. Integrating personalization into the user journey / customer experience

To increase relevance and response of comms, website personalization has been widely used within transactional ecommerce sectors like retail, travel and financial services for a long time now.

More recently, lower cost options have become available with different types of solutions. There are many forms of web personalization varying from those integrated into content or commerce management systems; those integrated into analytics solutions or standalone Software as a Service (SaaS) personalization options that integrate with your CMS and analytics. A useful method to review your use of personalization at the top-level is this experience personalization pyramid:

The three levels shown in the chart are:

1. Optimization. Structured experiments. AKA AB Testing or Multivariate testing. Google Optimize is an example of one of these services that launched in 2023.

Each one still requires separate manual rules and creative to be set up. So returns for this approach eventually diminish after the maximum sustainable number of audience segments has been reached.

3. 1-to-1 Personalization. Using Artificial Intelligence (AI) technology to deliver an individualized experience to each customer. 1-to-1 employs some of the same principles as optimization and segmentation, but by offering a solution to their two greatest limitations-delayed results and inability to scale-it represents a fundamentally different approach.

So, the main trend within personalization is increased use of artificial intelligence rather than manual rules. Plus, we can also expect to see Website personalization services being adopted across more sectors than the transactional sectors it has become popular within.

Trend 3. Integrating machine learning into marketing automation

Personalization can also be applied across the lifecycle in email comms.  Yet, our research on email marketing shows that despite the widespread use of email and marketing automation systems, many companies don’t manage to put in place a full lifecycle contact system like that shown in the lifecycle visual above.

We assessed segmentation and targeting of emails based on the number of criteria that are used from none at all up to dynamic content.

The findings from our State of Email marketing report are shocking: Half (50%) don’t use any targeting whatsoever, less than a third (29%) use basic segmentation for targeting and less than 15% use segmentation and personalization rules to reach specific audiences within their database. This means that they may be missing out on opportunities for automated emails with dynamic content for welcome and nurture of prospects and customers.

Although email marketing automation is another technique where artificial intelligence and machine learning is being applied more often. Using machine learning offers opportunities to automate targeting as it does for web personalization. However, personalization is potentially more difficult since emails, by their nature, have more complex creative. This data suggests to me that many businesses aren’t ready for AI and machine learning within email marketing and they need to deploy fundamental triggered automation features first.

Trend 4. Integrating social messaging apps into communications

The increasing use of messaging apps is a trend we have mentioned in previous trends round-ups. According to the latest Ofcom Communications Market research more than half of the total mobile audience used Facebook Messenger (61%) and half used WhatsApp (50%). Both properties are owned by Facebook. The Snapchat mobile app had a reach of 28%, with 10.1 million unique visitors.

We’ve been looking at some early adopters of marketing applications of these social messaging apps on Smart Insights. Examples include using Pizza Express using Messenger for booking tables and IKEA for customer research.

Trend 5. Integrating video into the customer journey

Video is also increasing in popularity fuelled by social . This breakdown of Google popularity shows the dominance of YouTube. We used to say that YouTube was the second biggest search engine, but this data shows that it is now more popular than Google Search based on number of users in a given month (this research also from the comScore panel via Ofcom).

Augmented and Virtual Reality are closely related to video engagement, but although we’ve been tracking these, we have seen fewer examples and case studies this year. So, do let us know of any examples.

Trend 6. Integrating content marketing into the customer journey using a customer engagement strategy

Video is just one type of content, albeit important. In previous polls about the technique that will give the biggest uplift in future, content marketing has been popular, in the top one or two in the list.

The trend I’m seeing here is that businesses are getting serious about treating content as a strategic resource, that means developing a customer engagement strategy using different media as shown in the lifecycle diagrams above, and at a practical level, developing content for different audiences using techniques like Personas and Content mapping. Our research shows that these customer-centric analysis techniques are growing in importance, which has to be a good thing for consumers and businesses!

Recommended resource: Content Marketing Strategy guide

Trend 7. Integrating search marketing into your content marketing activities

If we look at the top digital sales channels, search marketing is dominant. Social media is far behind in most sectors, despite its ongoing popularity with consumers. We now know that in many sectors social media can be a great tool for engaging audiences with a brand and improving favourability and awareness, but it typically doesn’t drive lead volume or sales. So I haven’t given social media it’s own section, although integrating it with other channels like web, search and email marketing remains relevant. See our recap of SMW London for the latest social media trends.

However, within search marketing there is today relatively little innovation that we get to hear about compared to the past. Looking at natural search shows that the Moz algorithm change history has no entries since the non-specific ‘Fred’ update in March, whereas in previous years it would have had 5+ with new updates to Panda and Penguin. This is partly down to Google sharing less, with Matt Cutts no longer actively evangelising, although updates are available from John Mueller in their Search team.

Within organic search, one trend I think marketers should be aware of is the changing face of the SERPs as shown by the Mozcast SERPs features update which shows the types of links within a bundle of top 10k keywords they monitor.

It shows the importance of techniques such as Knowledge Panels (important for brands and local businesses); Related questions; featured / rich snippets / quick answers and reviews. We have found that the way these vary across the top 3 to 5 positions can make a big difference in the volume of visits from informational searches.

Trend 8. Integrating marketing technology

If you follow applications of marketing technology you have almost certainly seen Scott Brinker’s Martech landscape which has grown to over 5,000 vendors this year.

Our own digital marketing tools wheel seeks to simplify this, but has over 30 categories of insights and automation tools which shows the challenge of integrating marketing technology. The trend here is that there is no let up in tools offering innovative methods to analyse or automate. Our final two categories highlights some of these.

Given the plethora of martech, the most apt definition seems:

‘very large amount of something, especially a larger amount than you need, want, or can deal with’

You might expect there would be a trend to increasing use of marketing clouds, but our research suggests there isn’t widespread adoption of these.

As we have mentioned throughout this article, machine learning and AI is one of the biggest trends here, see this article and infographic for AI marketing applications across the lifecycle.

Trend 9. Integrating different data sources Trend 10. Integrating digital marketing insights sources

Our digital marketing tools wheel contains many free and paid sources of insight about your digital marketing. Here, I’m talking specifically about services which help you stay up-to-date. We’re avid users of these services since they help us keep readers up-to-date via our own blog, twice weekly newsletters and monthly What’s Hot feature.

In a recent article on keeping marketing teams up-to-date, Mark Kelly explains that we recommend using Feedly as a way of aggregating primary marketing news sources via RSS. Plus, I recommend taking a look at Zest which is a Google Chrome extension, new in 2023, which I and the team at Smart Insights use and is well worth checking out. Its curated content is specifically designed for and updated by marketers. Like Feedly, you can use it to review the most useful content recommended by ‘the crowd’, in this case ‘your tribe’ of marketers.

Summary presentation

To give you a different format to view some of the visuals, take a look at this Slideshare

It all adds up to digital transformation

So, those are the 10 trends summarizing how businesses are looking to manage the opportunity of digital media, technology and data by integrating it into their marketing. This brings us to our final trend, digital transformation. Our Managing Digital marketing research shows how many businesses are active in transformation projects.

You can see that over one-quarter (30%) of businesses already have a transformation programme in place, with many businesses looking to launch their digital transformation programme imminently. A significant proportion of organizations have no intention to implement a programme, perhaps because they feel it is inappropriate for their type of business, for example, startups and smaller businesses or businesses who are online pure plays.

If you’re considering launching a transformation programme, see our toolkit for Business members to Managing a Digital Transformation programme.

Download Member Resource – Managing Digital Transformation Guide

Create a roadmap to implement digital transformation.

Access the Managing digital transformation guide

Breakthrough For One Of The World’s Biggest Killers— As New Vaccine Shows Early Promise

Researchers on Monday announced promising results for a tuberculosis vaccine that can be freeze-dried and safely stored at higher temperatures for months, hailing a major breakthrough in the fight against one of humanity’s biggest killers and a major step towards overcoming one of the big barriers to vaccine distribution in poorer parts of the world.

Scientists announced promising early results for a tuberculosis vaccine. Image: Getty

Key Facts

The temperature-stable vaccine was tested in 45 healthy adults, half of whom were given a different vaccine formula that isn’t stable at higher temperatures and developed by scientists at the Access to Advanced Health Institute (AAHI) in Seattle (formerly the Infectious Disease Research Institute).

The freeze-dried formula, which was stable at temperatures of almost 100F (37C) for three months, was mixed with water just before injection. Volunteers were monitored for six months after receiving two shots given 56 days apart.

The new shot was safe, well-tolerated and successfully elicited measurable cellular and antibody responses, according to trial results published in Nature Communications.

The temperature-stable vaccine also generated higher antibody levels in the blood—a sign, but not proof, of protection—compared to the non-stable shot, the researchers found, noting that the finding is not enough to determine which provides the most protection against TB.

Though further research is needed to test the vaccine, the researchers said the findings are “proof-of-concept” that a vaccine can be freeze-dried and made temperature-stable without dampening safety or its ability to provoke an immune response.

The shot could one day provide an alternative to BCG, the only vaccine licensed against tuberculosis, which is freeze-dried, temperature sensitive, “readily destroyed by sunlight.” It must be reconstituted with a specific liquid that cannot be frozen, conditions that prove challenging to maintain in many, often poorer, parts of the world.

Big Number

1.6 million people. That’s how many died from TB in 2023, according to the World Health Organization. TB has been the leading infectious killer for years after HIV/AIDS, though Covid-19 has overtaken it in recent years. The disease sickened an estimated 10.6 million people in 2023.

Key Background

Tuberculosis is a bacterial infection that often attacks the lungs. It is spread from person to person through the air, such as when someone with TB coughs or sneezes. It has been documented in humans for thousands of years—albeit under different names, including consumption, phthisis and the White Plague—and is one of humanity’s leading killers. It is curable and preventable, though emerging antibiotic resistance could jeopardise this. Vaccination and public health efforts in wealthy countries mean the disease now overwhelmingly affects poorer nations. Health organisations like the WHO and the Bill and Melinda Gates Foundation have made tackling TB a key priority. Only one vaccine is used to protect against TB—the Bacille Calmette-Guérin, or BCG, vaccine—and it has been in use for more than 100 years.

AAHI chief executive Corey Casper said challenges in keeping shots cold worldwide have stymied efforts to distribute vaccines equally. The development is “a major achievement towards our mission of bringing vaccines to people who most need them, regardless of geography,” Casper added.

What We Don’t Know

The study, supported by the National Institutes of Health, came from a Phase 1 clinical trial. Phase 1 trials are among the most preliminary clinical trials used to evaluate new vaccines and medicines, they typically involve only a small number of people and only test for safety, not efficacy. More comprehensive trials will follow to test how effective the shot is in practice and see whether any other concerns emerge in practice among a larger group of people. Such trials can take years and the majority of drugs tested do not make it to market.

What To Watch For

Further studies are going to be needed to make sure the temperature-stable shot can be effectively and affordably scaled up to make it a viable competitor to other shots on the market, the researchers said. The temperature-stable vaccine will cost approximately $0.15 more per dose than its unstable equivalent, the researchers estimate. However, the higher cost could be overcome by savings and reduced wastage from its less-stringent storage requirements, and they added the technique underpinning its production is already used for many other vaccines already on the market.

This story was first published on chúng tôi

5 Healthcare Technology Trends To Watch At Himss 2023

Advocates. Superheroes. Defenders. Challengers. Guardians. If you work in healthcare and healthcare IT, are these the words you use to describe yourself? This year at Healthcare Information and Management Systems Society (HIMSS) 2023, organizers are encouraging the champions of healthcare to unite, drawing on heroic imagery as the theme of the conference. Conference leaders make the case that, yes, healthcare technology can be disruptive, paradigm-busting and bewildering — but ask providers to look past all that and accept the mission of superheroes: “Advance the safety, efficiency and quality of care, outcomes, health, and well-being for us all.” So much is happening where healthcare and technology intersect that it will require champions and superheroes to chart the path forward. Disruption, change and innovation are topics for the conference keynote sessions. These are exciting times in healthcare, and HIMSS 2023 aims to unite the champions of health to navigate these emerging trends. Whether you are attending HIMSS in person or joining the conversation on social media, follow these five trends during this year’s conference.

Nurse Communications Go Mobile

Perhaps no single group drives quality care like nursing staff. Nurses require the most up-to-date information to successfully manage patient care. They also play a critical role as conduit between patients and physicians. Mobile devices such as smartphones and tablets provide an ideal communications platform, but many hospitals are still relying on legacy technologies like pagers or comms badges. Smartphones and fully integrated clinical communications apps make the jobs of healthcare workers easier and result in higher quality care. Showcasing its solution at HIMSS, TigerConnect provides real-time communications software specifically for healthcare. The company’s platform provides a centralized solution to track patient status changes, expedite lab requests and results, speed up patient discharge and track the speed and logistics of therapies.

Cardiac Management

In the U.S., one in four deaths is attributable to cardiac disease, according to the CDC. Once a patient presents with a cardiac condition, regular monitoring and physician visits become standard. To more closely monitor these patients, some healthcare providers turn to remote monitoring using mobile devices as one option to manage and treat heart disease.

How to Create a Mobile-First Hospital

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New Approaches to Cognitive Skills Assessment Vision Enhancement Innovations

According to the National Foundation for the Blind, vision loss affects more than 25 million adult Americans. A number of innovative companies will be showcasing technology at HIMSS that helps enhance the lives of people with low vision. IrisVision has created an FDA registered Class-I medical device that works as a low vision aid. This tool pairs virtual reality technology from Samsung with software developed in collaboration with leading health experts. Another Samsung partner, Aira, offers a service that remotely connects blind and low-vision people with a professional agent via a smartphone app or their Horizon Smart Glasses paired with a Samsung Galaxy smartphone.

Remote Patient Monitoring

Every year, increasingly sophisticated telehealth devices enter the market. Remotely tracking, gathering and analyzing patient data allows care teams to spot potential problems with patients earlier than they could previously. With information delivered remotely, healthcare providers can interact with patients to modify care plans and intervene to head off the need for a hospital readmission. Remote patient monitoring solutions from companies like Ideal Life simplify the way patients, doctors and caregivers track, monitor and manage health conditions. Patients can engage without touching a computer. Doctors and nurses only need access to a web browser to analyze and retrieve patient information. If you’re attending HIMSS, drop by the Samsung Lounge in Room #224 H to see these innovative solutions and take a break from the expo floor.

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