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Apple snapped up Israeli startup Anobit, a fabless designer of flash memory controllers, in December 2011 for a reported $390 million. It was a typical acqui-hire, a talent-related acquisition, that brought Anobit’s engineers under Apple’s wing to improve the efficiency of flash storage in its products.
For the first time since the transaction, former Anobit CEO Ariel Maislos, who left Apple last month for personal reasons, has shared a few juicy details on what it’s like to be working for the man and how Apple goes about its engineering process…
Writer David Shamah of ZDNet sat down with Ariel to talk Apple and the differences between the iPhone maker and chip giant Intel. “They say that Intel is full of paranoids”, he says, “but at Apple, ‘they’ really are after you”.
I guess by ‘they’ he means the Apple Gestapo, an internal swat team of sorts that spies on employees and raids their computers randomly to find who’s leaking confidential information to the press.
Ariel founded Anobit along with three other engineers. It took the four men a year and a half “to figure out the solutions” that promise to extend the lifespan of flash storage used in consumer electronics. And no, they didn’t sell out to Apple just because they were looking for a particular landmark or exit – the founders had enough money to keep feeding the monster.
Instead, he says, they had already had a close working relationship with Apple so the co-operation gradually progressed up to the point where the two companies started talking about a potential acqui-hire.
When you are working in the flash memory industry, it’s kind of hard not to come across Apple at some point, as a partner or a customer – and they were a very big customer. We developed a very good relationship with them, and a mutual appreciation developed between both companies.
But make no mistake, working for the man presented an entirely new set of challenges:
At Apple, you have to run ahead just to stay in place, and there are very high expectations of everyone. Apple expects everything you do to be amazing.
Contrast this to Intel, an early investor in Anobit, where engineers are given assignments and are “rewarded for ingenuity”. At Apple, on the other hand, engineers “will be at the top of their game”.
That is not the case at Intel, where no one expects you to be ‘amazing’. At Apple, on the other hand, no one can imagine a future in which the company fails.
He suspects Apple’s near-death experience in the late 1990s is still defining its corporate culture today.
“It’s a company that is extremely focused on its goals”, he says. “Working there was an amazing experience”.
The results of these cultural differences are painfully obvious.
While Intel is struggling in mobile, Apple came out of nowhere to design its own mobile chips. Apple’s A-series of processors marry CPU blueprints from ARM Holdings to graphics technology from Imagination Technologies, both UK-based fabless semiconductor makers.
But Apple isn’t resting on its laurels.
As part of the recent management shake-up, CEO Tim Cook gave members of the leadership team broader responsibilities. Un-retired SVP Bob Mansfield,who previously headed only Mac engineering, has been assigned to lead a newly formed group called Technologies, which combines all of Apple’s wireless and semiconductor teams across the company in one organization.
According to Apple, its semiconductor arm has “ambitious plans for the future” and if Bloomberg is right, Mansfield in his new capacity is now researching as we speak whether Apple could replace in a few years time Intel’s chips with Apple-branded processors for Macs.
One thing is certain, though.
Apple’s been actively seeking and acquiring fabless chip makers for some time and now has more than a thousand chip experts working on site. It’ll be interesting seeing whether Cook & Co. stop there or tap Apple’s $120+ billion cash hoard to invest in expensive chip fabrication facilities.
It would be a risky gamble that might cost the company dearly.
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Mwc 2023: Everything Announced At The Show
AnnouncementsMany companies, including Samsung, Xiaomi, and vivo didn’t wait for the official beginning of Mobile World Congress 2023 to start showing off the goods. These were announced just before the show and for most of them, we had full reviews prepared in time for the start of MWC. We’ve updated this post to include all of the major announcements at MWC, with a full list of links to everything else at the very bottom.
Samsung at MWC 2023HMD Global announced nearly half a dozen phones just prior to MWC 2023. The Nokia 9 PureView has an astonishing five camera sensors on the back of the phone, the first phone in the world to have that feature. In addition, there were four mid-range, budget phones to help fill out the lineup. The four other devices include the Nokia 1 Plus, the Nokia 4.2, the Nokia 3.2, and the Nokia 210. The Nokia 210 is a feature phone and the others have potential to make a splash in the mid-range market. However, the Nokia 9 PureView is the big story here.
Nokia 9 PureView price, availability, and release date
Everything we know about the other four Nokia phones that were announced
HUAWEI at MWC 2023HUAWEI also made quite the splash just before MWC 2023 with its own folding phone. The HUAWEI Mate X features a folding display while also remaining surprisingly thin when folded out to its full screen. It also comes with a 4,500mAh battery, an 8-inch display, and a neat little grip to tuck the fold into when folded closed. It’s going to retail for around $2,600, giving it the distinction of the most expensive smartphone announced so far at MWC 2023. It’s a strong player in the market, even if its plastic screen will never be protected from the elements, as is par for the course with Chinese foldables right now.
Hands-on with the HUAWEI Mate X
Sony at MWC 2023
Sony Xperia 1, 10, and 10 Plus hands-on: embracing the super tall display
Sony Xperia 1, 10 and 10 Plus specs: a whole new Sony
Xiaomi at MWC 2023Xiaomi was among the first to announce new devices just ahead of MWC 2023. That’s a bit unfortunate for them because the phones they announced are quite good, but have been overshadowed a bit by huge folding phone announcements from Samsung and HUAWEI. The Xiaomi Mi 9 is an above average phone with high-end specs at a decent price. Meanwhile, the Mi Mix 3 5G represents Xiaomi’s first jump in to the 5G world. Not one phone in any of its iterations cost more than $629. That’s pretty impressive. We actually got our hands on the Xiaomi Mi 9 much earlier than its announcement, so we went ahead and just did a full review of that phone. You can find the video linked above and the article below.
Xiaomi Mi Mix 3 5G announcement and specs
Xiaomi Mi 9 review
vivo at MWC 2023vivo also hit the ground running by announcing a new phone before MWC 2023. The vivo V15 Pro includes a pop-up selfie camera, eye-catching (and nearly no bezel) design, an in-display fingerprint reader, and some decent specs and features. We were able to procure this one before its official announcement so we went ahead and reviewed the phone. It did pretty well. The camera could have been a little better and the phone inexplicably uses a micro USB charging port instead of a USB-C. We have our review video linked up at the top and the written version linked just below.
vivo V15 Pro review
nubia at MWC 2023While other companies are focused on introducing standard-looking handsets with flexible displays, nubia has announced a smartwatch-phone called the nubia Alpha. The wearable is equipped with cellular capabilities, a 5MP camera, comes running Qualcomm’s Snapdragon Wear 2100 chipset, and features a flexible OLED display.
A Bluetooth-only model will be available in Europe and North America in April for 449 euros (~$510), while an eSIM version will start at 549 euros (~$623) when it becomes available in Q3 2023.
nubia Alpha announcement
Hands-on: The nubia Alpha is so weird it’s cool
OnePlus at MWC 2023It seems every company is releasing either a foldable phone or a 5G phone (or both) at MWC. OnePlus isn’t one to be left out in the cold, as the company just (sort of) revealed the OnePlus 5G smartphone for the first time.
OnePlus has confirmed that the 5G smartphone will launch “before the end of May,” and will initially be available in the U.K., exclusively via the wireless carrier EE.
OnePlus 5G smartphone first look
HTC at MWC 2023Just like almost every other company at MWC, HTCdecided to jump into the 5G market. But instead of announcing a new smartphone, it unveiled a 5G Hub / smart display.
The 5G Hub is a weird cross between a chunkier Google Home Hub and a boring old Wi-Fi hotspot. HTCsays the “first-of-its-kind” 5G Hub will bring 4K video streaming, low-latency gaming, and 5G mobile hotspot functionality to the home, at work, and on-the-go.
The 5G Hub is scheduled for launch in early Q2 2023 through U.S. carrier Sprint, as well as global network partners including EE and Three (U.K.), Telstra (Australia), Deutsche Telekom (Germany), and Sunrise (Switzerland). There is currently no word on pricing.
HTC 5G Hub announcement
Sprint and Google Fi at MWC 2023As expected, Sprint used MWC to announce its plans for 5G in 2023. While some of its competition is focusing on MMwave, Sprint will utilize the 2.5GHz spectrum to build its 5G network. This is different than what T-Mobile and Verizon are doing, but it does allow Sprint to reach speeds much faster than LTE.
Sprint plans to cover over 1,000 square miles with its 5G network. Atlanta, Chicago, Dallas, and Kansas City will see 5G starting in May. Houston, Los Angeles, New York City, Phoenix, and Washington D.C. will follow later this year. Currently, the devices that will work on the network are the Samsung Galaxy S10 5G and LG V50 ThinQ 5G. Additionally, it will offer a 5G hub/hotspot from HTC.
As an MVNO of Sprint, Google Fi will be gaining 5G capabilities as soon as the network is rolled out. There has been no word on when or what 5G-capable phones will be sold through Fi, but at least it’s good to hear that Sprint will share the new service.
Sprint and Google Fi announcement
Apple Jab At Google Likely At Wwdc
Apple is expected to reveal its homegrown replacement for the Google Maps application, built into iOS 6, as a highlight of the Worldwide Developers Conference opening Monday.
Attendees are also likely to get a peek at that next-generation iOS, which will reportedly launch in the fall for select devices, including a brand new iPhone handset.
Apple’s anticipated break from Google Maps would be yet another sign of the growing battle between Apple and Google for domination in the mobile space.
Since the original iPhone was introduced in 2007, Google Maps has supplied the iPhone’s built-in mapping and location capabilities. But Apple is reportedly looking to control its own mapping functions as location-based services and features become baked into more mobile apps.
Location on the iPhone is big and promises to get bigger as people increasingly consult their smartphones for local restaurant reviews, finding the nearest car mechanic, tourism tips, and movie times.
Map BuildingApple is wary of leaving such a key component for the iPhone in the hands of one of its biggest rivals and is getting ready to dump Google Maps, The Wall Street Journal reports. Over the past three years Apple has purchased three mapping companies: Placebase, Poly9, and C3 Technologies. Apple in 2010 also revealed in a letter to Congress that it was working on a traffic conditions service for the iPhone — something Google Maps already offers Android users.
Apple in fall 2011 replaced the iPhone’s Google-made geocoder — a piece of software that turns longitude and latitude into a point on a map — with its own technology, according to the Journal.
Then, in early 2012, the first fruits of Apple’s homegrown map effort turned up in iPhoto for iOS.
What Will Google Do?As for Google, critics believe the company will suffer if its business relationship with Apple disintegrates. Many Apple watchers believe the iPhone maker is trying to wean its mobile users off other Google services in iOS. Apple’s digital voice assistant, Siri, for example could encourage more people to give up using Google search — the default search engine for the Safari browser on iOS. Siri can supply data from a variety of sources such as Yelp for local information and Wolfram Alpha for facts and figures.
The majority of Google’s mobile traffic comes from the iPhone, the Journal reports. So if fewer iPhone users turn to Google for information, that means the search giant will see less potential ad revenue and user data from mobile users, an ever-expanding user base hungry for online information.
One thing that Apple probably won’t, or at least can’t, replace is the iOS app for Google-owned YouTube. There simply isn’t a credible replacement for the most popular video site on the Web.
Will You Switch?But will iPhone users accept Apple’s homegrown alternative? Google Maps is very popular thanks to features such as Place Pages with local business information and Street View’s immersive 360-degree photos of locations around the world.
And Google Maps promises to only get better. Google on Wednesday revealed new improvements to Google Maps including 3D flyovers and offline maps access. Google Maps will also be getting more Street View images using a special camera that can be carried by a person on foot, adding to Google’s existing Street View images taken by a fleet of cars and special tricycles.
If Apple does dump Google Maps, the company may also choose not to make a lot of noise about it. Apple may opt instead to discuss potential new features of the iOS Maps app or perhaps a new look, while avoiding issues surrounding its business relationship with Google.
Regardless, many critics and pundits will be waiting to see if Apple on Monday offers a glimpse of what the Maps application will look like in the next version of iOS.
Connect with Ian Paul (@ianpaul) on Twitter and Google+, and with Today@PCWorld on Twitter for the latest tech news and analysis.
Pcworld Founder And Idg Chairman Patrick J. Mcgovern Dies At 76
Editor’s note: Pat McGovern was a generous man who made a point of meeting and learning about every single PCWorld employee. His influence and good humor will be sorely missed.
International Data Group (IDG) announced Thursday with great sadness that its Founder and Chairman, Patrick J. McGovern, died March 19, 2014, at Stanford Hospital in Palo Alto, California.
“IDG has lost a true visionary, and the IT community has lost one of its most exceptional citizens,” said newly elected IDG board chairman, Walter Boyd. “Pat’s foremost desire was for IDG to make the world a better place through the medium of information technology. He created a unique workplace where we have the outstanding leadership team in place to ensure that the company he created will continue to grow and prosper.”
A career dedicated to information on information technologyPatrick Joseph McGovern, known as “Pat,” was born Aug. 11, 1937, in Queens, New York, and spent the majority of his childhood in Philadelphia, Pennsylvania. His career in publishing began while he was a student at MIT, when he applied for a part-time editorial job at Computers and Automation—the first U.S. computer magazine. After his graduation from MIT in 1959 with a degree in biophysics, he was promptly named Associate Editor and became Associate Publisher.
In 1964, with the computer industry still in its infancy, McGovern founded International Data Corporation (IDC), now an IDG subsidiary, to provide the industry with timely and reliable statistics on information technology markets. Three years later, McGovern launched Computerworld, a weekly print publication dedicated to keeping computer buyers apprised of industry and product news. Computerworld became IDG’s flagship publication, and in 1972, McGovern began exporting the Computerworld concept, launching Shukan Computer in Japan.
Over a span of 50 years, McGovern oversaw IDG’s launch of more than 300 magazines and newspapers and championed the expansion of IDG’s network to include more than 460 websites, 200 mobile apps and 700 events worldwide. Today, IDG brands are found in 97 countries and include PCWorld, Macworld, TechHive, Greenbot, CIO, CSO, Computerworld, GamePro, IDC, IDG Connect, IDG TechNetwork, IDG World Expo, InfoWorld, and Network World.
Invested in ChinaIn 1980, McGovern established one of the first joint ventures between a U.S. company and one in the People’s Republic of China, and in 1992, McGovern established IDG Technology Ventures, one of the first venture capital firms in China. In recognition of his great contribution to China’s information industry and venture capital field, McGovern was awarded the International Investment Achievement Award at the CCTV 2007 China Economic Leadership Award ceremony in Beijing. This was the first time the award was given to a foreign investor. The award ceremony was broadcast live nationwide on China Central Television (CCTV). McGovern made 130 trips to China in his lifetime.
A passion for brain researchPat McGovern standing in front of the McGovern Institute.
On Feb. 28, 2000, MIT created the McGovern Institute for Brain Research, made possible by a total $350 million gift from McGovern and his wife, Lore Harp McGovern, one of the largest philanthropic gifts in the history of higher education. The McGoverns envisioned an institute whose ultimate goal would be to understand the human brain in health and disease. Nobel laureate and professor of biology at MIT, Phillip A. Sharp, was named founding director, and Robert Desimone succeeded Sharp as director in 2004. In the fall of 2005, the McGovern Institute moved into spacious facilities in MIT’s Brain and Cognitive Sciences Complex in Cambridge, Massachusetts. In 2011, plans were announced to strengthen the institute’s collaborations with colleagues in China through the establishment of three new IDG-McGovern Institutes at Tsinghua University, Peking University and Beijing Normal University.
“Pat and Lore inspired all of us with their passion to understand the brain and help people suffering from brain disorders,” said Desimone. “Their gift enabled many new students and faculty to start research careers, and they personally cheered everyone on with each important discovery. With three new IDG-McGovern Institutes in China, Pat realized his dream of an international effort to develop cures for diseases that affect so many people, and he will be greatly missed.”
A lifetime of recognitionIn 2008, McGovern received the Robert L. Krakoff Lifetime Achievement Award from American Business Media. In 2005, McGovern received the Magazine Publishers of America’s Lifetime Achievement Award. His other industry awards include the 2004 Lifetime Achievement Award from the American Society of Business Publications Editors and the Top Innovator in Business Publishing Award from BtoB Media Business magazine.
Additional honors included The James Smithsonian Bicentennial Medal from the Smithsonian Institution, The Entrepreneur of the Year from Ernst & Young and the Entrepreneurial Leadership Award from the MIT Enterprise Forum of Cambridge, Inc. He was a fellow of the American Academy of Arts and Sciences, a Member of the Corporation at MIT, Board Chair of the McGovern Institute for Brain Research at MIT and Director of the Whitehead Institute for Biomedical Research.
Committed to IDG’s future successIDG will remain a privately held company overseen by its current Board of Directors. Walter Boyd, former IDG President, has been elected Chairman of the IDG Board of Directors. Ted Bloom, IDG’s current CFO, has been named President and will continue as CFO of IDG. Kirk Campbell, President and CEO of IDC, and Michael Friedenberg, CEO of IDG Communications Worldwide, will continue to lead their respective organizations.
“Pat always believed that each of IDG’s business units should run like independently managed companies, and that structure and process will continue,” said Bloom. “The best way we can all honor Pat is for us to continue being successful with the structure he set up 50 years ago.”
Memorial service and remembrancesMcGovern is survived by his wife Lore, his son Patrick McGovern and wife Raquel, his daughter Elizabeth McGovern and husband Scott Early, his stepdaughter Michelle Bethel and husband Erik, and his stepdaughter Dina Jackson and husband Edward, as well as nine grandchildren.
Information about a memorial service will be forthcoming.
Apple Iphone 12 Buyer’S Guide: Everything You Need To Know
Apple iPhone 12 series at a glance
Robert Triggs / Android Authority
The iPhone now comes in four models. In order from least expensive to most expensive, they are the iPhone 12 Mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max. Screen sizes vary across models, as do colors, camera configurations, and storage allotments.
All the phones offer 5G connectivity and are available from more than 100 carriers across 30 regions. The company made a big deal about the possibilities of 5G during the launch event.
The iPhone 12 Pro and the iPhone 12 Pro Max are the way to go if you want the best experience, as David found when he reviewed these phones. The iPhone 12 Pro is $150 more than the iPhone 12, but features like the extra 2GB of RAM, 4K 60fps Dolby Vision video, extra camera sensor, LIDAR sensor, and better build quality are worth the surcharge.
On the other hand, the iPhone 12 Pro Max is for anyone who wants a huge display and fantastic battery life. It also has a different camera set up than the 12 Pro, with a much bigger primary camera sensor. However, Android Authority’s Rob Triggs didn’t find a significant quality difference between the two in his camera shootout. The display and battery life are undoubtedly the bigger attractions here.
What other reviewers are saying about the iPhone 12 seriesWe also summarize what reviewers from other publications say about the iPhone 12 series to give you a complete overview of the phones.
Anand Tech’s Andrei Frumusanu says that in terms of design, “the new iPhone 12 series are definitely a breath of fresh air for Apple’s device lineup.” In his review of the iPhone 12 and 12 Pro, he also mentions that the iPhone 12 offers a lot more value than its Pro sibling. “You’re still getting an excellent screen, the same performance, almost identical battery life, and otherwise identical everyday camera experience for $200 less,” he says.
On the other hand, Tech Crunch’s Matthew Panzarino says that the iPhone 12 Mini is the most attractive choice in the lineup and isn’t just for those that want a small phone. He says that the “iPhone 12 Mini has no appreciable compromises in feature set from the iPhone 12,” and offers a lot more bang for your buck. You might want the Pro iterations for camera performance, but the Mini is definitely up to the task for everything else.
Video quality on all these iPhones is stellar, but the iPhone 12 Pro Max is nothing short of amazing. 4k 60p video looks super clean from the large main sensor. It is incredibly stable, with true-to-life colors.
The iPhone 12 Pro and Pro Max can also shoot Dolby Vision HDR video. HDR video can get much brighter while retaining detail in the highlights. Videos will also look much more similar to what our eyes see in real life as the color range is wider. Unfortunately, there aren’t many monitors that playback Dolby Vision HDR, but you’ll definitely notice the difference if you can compare it with a standard recording.
Read next: iPhone 12 Pro Max vs OnePlus 9 Pro camera shootout
Apple iPhone 13 Mini
The small boi gets a second edition.
The smallest of the iPhone 13 models delivers all the basic power of the vanilla iPhone 13 but in a very compact form factor.
See price at Best Buy
See price at Verizon
See price at AT&T
Apple iPhone 13
The vanilla model with all the basics.
The standard iPhone 13 features a similar camera array as last year’s iPhone 12 but has some new design elements, such as a reduced notch.
See price at Best Buy
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$100.00
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$100.00
Apple iPhone 13 Pro
An extra camera lens and other perks up the ante for this model.
If you need something more capable than the vanilla iPhone 13, but don’t want an increase in size, this is the model for you.
See price at Best Buy
See price at Verizon
See price at AT&T
Apple iPhone 13 Pro Max
The largest of the 2023 models with all the features in tow.
The biggest and best iPhone 13 brings all the bells and whistles. Not only does it have the largest display, but it also has the longest battery life, and every new iPhone feature Apple has up its sleeve.
See price at Best Buy
See price at Verizon
See price at AT&T
Where to buy the Apple iPhone 12Apple iPhones are generally widely available from a range of retailers. First and foremost, you can order directly from chúng tôi Apple is offering the phones from carriers and unlocked and will ship directly to your house if you wish. Alternatively, you can order for in-store pickup.
Apple also offers the phone via other retailers, including Best Buy. Ordering from Best Buy requires a carrier activation when you checkout, so keep that in mind before placing your order. Pricing depends on your carrier of choice.
If you’d rather buy directly from a carrier, you have that option. AT&T, T-Mobile, and Verizon Wireless all offer the iPhone 12 family with various deals in place.
Top Apple iPhone 12 questions and answers
David Imel / Android Authority
Yes, the entire iPhone 12 series supports 5G. That means different things for different carriers and countries, though. In the United States, all models will support both mmWave and Sub-6 5G connections.
Sadly, no. Apple has carried forward its proprietary Lightning port yet another year.
No, none of the Apple iPhone 12 phones include a headphone jack. Apple hasn’t supported headphone jacks on its phones for years, and that’s not about to change.
Yes! They all include the new MagSafe feature with up to 15W wireless charging. They also can be wirelessly charged with normal methods. It will be a slower charge than you’d see with the MagSafe, though.
Sort of. The new iPhones support one physical SIM card and one eSIM card. However, eSIM support is still spotty across carriers.
No, the Apple iPhone 12 does not have a memory card slot. No iPhone has ever had one.
The iPhone 12 and iPhone 12 Mini come with 4GB of RAM. You also get the option of either 64, 128, or 256GB of internal storage. The Pro-level iPhones come with 6GB of RAM and the option of 128, 256, or 512GB of internal storage.
Yes, the iPhone 12 has two speakers (earpiece/bottom-firing) that generate high-quality stereo sound.
This depends on the model. The iPhone 12 Mini and iPhone 12 will come in: black, white, red, green, and blue. The iPhone 12 Pro and the Apple iPhone 12 Pro Max will come in: silver, gold, Graphite, and Pacific Blue.
Help other readers out by answering these questions about the Apple iPhone 12 series!
Year In Review: Everything Apple Released Across 2023
2023 was a huge year for Apple across the board. It marked the introduction of three new iPhone models, a range of new Macs, an all-new Apple Watch, and much more.
As has become the normal, Apple spread its releases across the entire year in 2023, introducing new products in pretty much every quarter.
As it continues to expand into new product categories, keeping track of when Apple releases certain products and software updates can be tricky, but that’s what we’re here for. Read on as we break down everything Apple released in 2023…
JanuaryApple started the year off relatively quiet – as is normally the case. January saw a few software releases, but no new hardware as the AirPods came out just the month before.
Most notably, January marked the release of iOS 10.2.1. At the time, the update seemed minuscule like any other bug fix update, but we’ve since learned that it was the first iOS release to include Apple’s feature that slows older iPhones in an effort to account for battery wear.
Elsewhere, January saw the release of watchOS 3.1.13, tvOS 10.1.1, and macOS 10.12.13.
Apple’s January releases:
FebruaryContinuing its slow start to the year, Apple was just as quiet in February. We did, however, see one new hardware product in the form of the W1-equipped BeatsX. These headphones were originally slated to be released in the Fall of 2023, but Apple ultimately pushed them into 2023 to iron out some last-minute bugs.
After a slow first two months of the year, however, March saw Apple come out of its shell…
Apple’s February releases:
MarchWhile we didn’t get an Apple Special Event in March like some had anticipated, the company did release a wide-range of new products. First and foremost, March saw the release of the Product RED iPhone 7 and iPhone 7 Plus – the first ever RED iPhone.
That same day, Apple upped the storage in the iPhone SE and iPad mini 4, while it also discounted the iPad mini 2. We also saw 6 new iPhone case colors and new Apple Watch bands, including the new Woven Nylon style band.
Furthermore, Apple released an all new 9.7-inch iPad at just $329. This iPad went on to receive wide praise from reviewers, including our own Jeff Benjamin.
Last but not least, March saw the release of iOS 10.3, which brought Find My AirPods, Apple File System, CarPlay updates, and much more. There were also watchOS, macOS, and tvOS updates.
Apple’s March releases:
April + MayApple went quiet again in April and May, as is usually the case ahead of a monster WWDC event the following month. This year, May brought some minor software releases, but not much more.
Apple’s April + May releases:
June2023 marked one of the most jam-packed WWDCs of all time. While the event has generally been software focused, Apple this year used the stage to introduce not only new software, but also a range of new hardware products.
Apple offered the first public demonstration of the HomePod at WWDC, showing how it’s more than just a smart speaker and packs killer sound quality inside. The company also teased the iMac Pro, which it touted as it’s most powerful Mac ever.
For the rest of the Mac line, Apple introduced new Kaby Lake-powered MacBook Pros and iMacs. The iMac also gained USB-C connectivity and a new, brighter display panel. The MacBook Air, which was largely running on fumes, also saw a small spec bump to give it a bit more internal power.
June was a big month for Apple with WWDC, and the software it demoed largely paved the way for the rest of the year…
Apple’s June releases:
July + AugustAfter a monstrous June and WWDC, Apple once again went quiet throughout July and August. The company released iOS 10.3.3, which included some sweet new iPad Pro wallpapers. watchOS 3.2.3, tvOS 10.2.2, and macOS 10.12.6 were also all released in July.
As for new hardware, Apple and Beats did release some fresh new colors of the Beats Solo 3 headphones, which do pack Apple’s killer W1 chip.
Much of the news cycle in August was focused on iPhone rumors, with countless leaks and reports offering details on the looming iPhone X and iPhone 8.
A quiet end to the summer, however, meant Apple was ready to come out firing on all cylinders for the remainder of the year.
Apple’s July + August releases:
SeptemberWe kicked off September with Apple’s ‘Let meet at our place’ iPhone X and iPhone 8 event. Despite the company leaking many of its announcements ahead of time, there was still insane excitement surrounding the event.
Apple’s September event was the first to take place at the all-new Steve Jobs Theater, where Tim Cook took the stage and offered a touching tribute to the late Apple founder.
Apple’s event was just as packed as Steve Jobs Theater. First and foremost, the company announced the all-new Apple Watch Series 3 with support for LTE connectivity. Apple also officially unveiled the Apple TV 4K, bringing support for HDR and 4K quality video.
The star(s) of the show, however, were the three new iPhones – the iPhone 8, the iPhone 8 Plus, and the iPhone X. The first two were made available in September, and the third the following month.
Apple also released all-new software for the iPhone & iPad, Mac, Apple Watch, and Apple TV in September.
Aside from the major hardware releases, September also saw the release of new iPhone cases, new Apple Watch bands, and an updated version of the Beats urBeats with Lightning connectivity.
Last but not least, Beats and Apple also released the Beats Studio 3 with Apple’s W1 chip inside.
Apple’s September releases:
OctoberApple followed up a massive September with a relatively quiet October, only releasing a handful of software updates. iOS saw the release of iOS 11.0.2, iOS 11.0.3, and iOS 11.1.
iOS 11.1 included hundreds of new emoji, something sure to make everyone update immediately, as well as other bug fixes and performance improvements. watchOS 4.1, meanwhile, was much more notable and included Apple Music support and Radio streaming without a paired iPhone.
Apple’s releases in October:
NovemberIn the first week of November, Apple officially released the all-new iPhone X to customers. After opening pre-orders in October, the iPhone X went up for sale on November 3rd around the world. The highly anticipated flagship quickly sold out, but stock improved dramatically by the end of the month and in time for the holiday shopping season.
Apple also officially kicked off its Heart Study initiative in partnership with Stanford, which aims to detect potentially serious heart conditions such as atrial fibrillation.
Apple’s November releases:
DecemberApple’s December months are usually pretty quiet, but that wasn’t the case this year. December marked the release of the all-new iMac Pro, which starts at $4,999 and includes all-new space gray accessories.
iOS 11.2 was also released in December, bringing Apple Pay Cash to the masses, as well as bug fixes.
One of the most popular software releases of the year also came in December: Amazon Prime Video for Apple TV. After a two-year long feud between Amazon and Apple, the app finally launched to the public in December as the differences were put to rest.
Apple’s December releases:
Wrap upIt’s hard to deny that Apple had a killer 2023. It wasn’t perfect by any stretch of the imagination, specifically on the software side of things, but the company released major new iterations of nearly all of its hardware lines to glowing praise.
Unfortunately, Apple did delay the release of the HomePod until 2023 – but at least that gives us something to look forward to during the upcoming dreary winter months. We also have the AirPower charging mat on the horizon.
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