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Amazon Prime Day was a complete bust… or was it?
Now that the dust has settled from Amazon Prime Day, it’s clear that the Seattle-based online retailer wasn’t just using overblown hyperbole to get rid of some of its online inventory. It also didn’t miscalculate. Rather, the response was more likely exactly what Amazon expected. As we previously reported, there were some great deals to be found, but for the most part, Prime Day was ridiculed for featuring discounts on seemingly random or even off-the-wall crazy items.
Of course, that only garnered more media attention. And yes, it helped the company get rid of some of its more eclectic inventory. But in all likelihood, it was even more calculated than that. Imagine for a moment if Prime Day were filled with nothing but stellar deals on the sexy big-ticket items. $100 off video game consoles, 50%+ savings on laptops, deeply discounted furniture, etc.
Instead, casual users found themselves heading to all sorts of unusual products, if nothing else than for the amusement of seeing what everyone was complaining about.
And as we all know, the Amazon website is built like a casino — all the company needs to do is get you in, and at least some fraction of people will look around and suddenly get lost until they realize they just blew some of their money.
And for the lucky people who stalked the stagnated offers throughout the day, they got some genuinely great deals. For everyone else, Prime Day turned into some kind of buzzworthy gag that encouraged even the less-interested crowd to dig in and browse through all of the available deals.
Sure, they probably started off looking at the shoehorns and lime-colored tennis shoes, but could have very well ended up coming across something they actually needed as well. These customers might not have even bothered to check the Prime Day deals if there wasn’t so much social media curiosity about it. And those are exactly the kinds of customers Amazon wanted to attract.
Some of the analysis of Prime Day sharply criticized Amazon’s strategy that ranged from calling it a miscalculation all the way to a complete failure, as if some random teenage blogger really believed he understood Amazon’s business goals better than the six-figure-salary managers who meticulously orchestrated the whole thing.
When questioned about the criticism, Amazon offered no sympathy at all and instead proclaimed that the day was a complete success. The fact that the online giant did not even give credence to the complaints proves that the reactions were exactly what it expected.
And in all honesty, how many people are never going to shop from Amazon again as a result of #PrimeFail? At the end of the day, Amazon is still the best online retailer in the world. And if it tries to promote “Prime Day” again next year, will it be a flop? Considering this year went perfectly according to plan, probably not.
You're reading Amazon Prime Day Was A Complete Bust… Or Was It?
This year’s event is being held four months earlier than last year’s October one, and it means Prime Day will take place in the final weeks of Australia’s end of financial year sales. But that just means there will be more deals to choose from, since more products are likely to be on sale concurrently across the two sales events.What is Amazon Prime Day?
It’s a sales event by the e-commerce retailer Amazon. The event has been around since 2023. If you already know about Prime Day and you’re Australian, then you’re in the minority since a recent survey by digital marketing firm Criteo shows only 27% of Australians are familiar with it. Despite this statistic, Prime Day has become one of the biggest sales events in world, especially in the US where it rakes in billions of dollars each year. In fact, it’s only second to Black Friday in terms of revenue.What do I need to do to access the sales?
Dreamstime: Daniel DraghiciIs it worth it?
The inaugural Amazon Prime Day wasn’t as well received as expected, with some shoppers disappointed with the selection of products on sale and others citing lacklustre deals, but since then Amazon has refined its sales pitch, promising more deals and heftier discounts for members on the day sales launch.
Some early bargains appearing online look promising – we’re seeing headphones, smartwatches and TVs with discounts ranging from 5-57% off the retail price, some of which amount to hundreds of dollars off the purchase price. If you compare the cost of an Amazon subscription of $6.99 a month to your prospective savings after shopping Amazon Prime Day, it’s likely you will offset more than a full year’s subscription fee with just one purchase.
Dreamstime: Daria Nipot
If you’re unsure if a Prime account is for you but you don’t want to miss out on the bargains, Amazon is offering a 30 day free trial to its subscription, so if you’re looking for a way to get amongst the bargains without having to pay a cent, that could be a perfect option.
Here, we’ve compiled a few early bargains to get you going, but bear in mind that these could be a fraction of the deals you’re likely to see on the actual day.Smartwatches
The Amazon Prime Day sales usually have plenty of discounted smartwatches from leading brands like Huawei, Garmin, Samsung and Fitbit. Getting a smartwatch for a health kick makes a lot of sense right now in the middle of winter, and can be all the impetus you need to get active when the weather makes it extra tough. Selected smartwatch deals include:
Garmin Swim 2, GPS Swimming Smartwatch, now AU$360, down from AU$399 (Save $39)
Huawei Watch GT 2, now AU$199, down from AU$399 (Save $200)
Huawei Watch GT 2e, now AU$179, down from AU$369 (Save $190)
Samsung Galaxy Watch3, now AU$459, down from AU$699 (Save $240)
Fitbit Sense Advanced Health Watch, now AU$348, down from AU$449 (Save $101)
Samsung Galaxy Watch Active2, now AU$288, down from AU$306 (Save $18)
Samsung Galaxy Watch Active, now AU$249, down from AU$349 (Save $100)
Ticwatch Pro 2023 Smartwatch, now AU$349, down from $436 (Save $87)
Garmin Instinct Solar Rugged Outdoor GPS Watch, now AU$480, down from AU$699 (Save $219)TVs
While there aren’t a great many early deals going on TVs for Amazon Prime Day, it’s a no brainer that come the 21st, we can expect more deals to drop. Look out for price slashing on lesser known brands, especially in the 50-65-inch 4K category which offers some of the best value in TVs this year. Selected deals on TVs include:
TEAC 65-Inch 4K UHD Smart LED TV, now AU$649, down from AU$999 (Save $350)
Sony 49-Inch X7000G 4K Smart TV, now AU$888, down from AU$995 (Save $107)
TEAC 58-Inch 4K UHD Smart TV, now AU$799, down from AU$649 (Save $150) .
Blaupunkt 42-Inch Full HD Android TV, now AU$329, down from AU$499 (Save $170)Gaming, computer and peripheral deals
Nikon Z 6 II Mirrorless + Nikkor Z camera, now $3,394, down from $4,599 (Save $1,205)
Nikon Z 5 + Nikkor Z camera, now $1,719, down from AU$2,699 (Save $980)
PlayStation 4 Slim 500GB, now AU$379, down from AU$440 (Save $60)
DualSense Wireless Controller for PlayStation 5, now AU$87, down from $110 (Save $23)
ARCHERAX20 TP-LINK Ax1800 Dual Band WiFi 6 Router, now AU$163, down from AU$220 (Save $56)
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Amazon Prime Day opened doors to endless marketing boosts for the second time this year.
Refersion’s Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for Amazon Prime Day within and outside of Amazon.
Even for businesses not on Amazon, there are chances to leverage the new October Prime Day, which is on its way to becoming as large of a holiday shopping day as Black Friday.
This is the first time they’ve done the two prime days. The first one is in July, so it’s the beginning of Q3, and now they’re doing one at the beginning of Q4. It shows you that there’s enough demand out there and there’s enough inventory too. Now that supply chains have gone back to normal, shipping prices have gone way back to earth, and frankly, many brands are sitting on a lot of inventory. The timing for Amazon could not be more perfect –Raj Nijjer, 9:04
Amazon is probably one of the most efficient machines out there. I think from that perspective, it works, and that’s why you see conversion rates that are six to seven times the B2C website –Raj Nijjer, 31:46
I also think you’re going to have a generation going away that knows what Black Friday is. When was the last time, probably five or ten years ago, people lined up outside a store to go shopping? Black Friday it’s become an online event. As that generation fizzles and goes away, the concept of Black Friday may not even exist anymore. –Loren Baker, 31:59
[40:03] – How to use Refersion as an Amazon affiliate, associate, or seller.
It can’t be like B2C versus Marketplace. It has to be like B2C and Marketplace. –Raj Nijjer, 17:24
It’s the promise that Amazon makes. It’s fulfillment, shipping, and payment. It’s all systems and operations, but it’s like magic to you as a consumer. –Raj Nijjer, 16:15
If you’re worried like, oh my God, I don’t want to put my brand on Amazon, more than likely, your competitors are already on there. They’re on there all right, and they’re already selling and finding success. They’ve registered in the brand registry, which gives them protection and product protection. But they also get a slew of selling and marketing tools because you have complete control over your listing. –Raj Nijjer, 23:13
Connect with Raj Nijjer:
Connect with Loren Baker, Founder of Search Engine Journal:
Last Updated on October 11, 2023
We’ll be finding you the best Amazon Prime Early Access 4K TV deals during this two-day event. We’ve already found some top 4K TV deals for you in the meantime (detailed below). However, return here come October 11 for Early Access-specific deals.
Do you know what brand of TV you want, and what features? If not, check out our TV articles and guides to help you decide.
Work out what and how many inputs and outputs you need, which smart features you need and your budget. Then you can move quickly when you spot that deal that’s good to miss.
Speaking of good deals, Amazon says you can save 80% on its 55in Fire TV Omni-series smart televisions. How’s that for a good start to the Early Access event?
You’ll need to be an Amazon Prime member to access the event, but don’t worry if you’re not. You can sign up to be a member in no time or take out a free one-month trial.
Amazon Prime 30-day FREE trialBest 4K TV deals 2023
SAMSUNG UN55TU7000 55 inches 4K Ultra HD Smart LED TV, $700.80 (save $78)
32-Inch Samsung QN32Q60AA QLED HDR 4K UHD Smart TV, $447.99 (save $50)
SAMSUNG 32″ M70B Series 4K UHD USB-C Smart Monitor & Streaming TV, $369.99 (save $30)Amazon Prime Early Access TV deals
More Deals Coming Soon!
You’ll find the best Amazon Prime Early Access deals right here come October 11, so visit here throughout the event.When will TV Prime Early Access deals start in 2023?
The two-day event starts on October 11 and goes on right through October 12. Amazon says it’ll drop new deals every 30 minutes, so on PC Guide’s posts during the Early Access event.How to get the best Prime Early Access TV deals in 2023?
Read our TV guides to research TVs that are worth your attention and money. We’ll also post some great TV deals here to save you time and hopefully some money.
You should decide which 4K TVs interest you and determine how much they normally cost. Then you can compare offers and see if that TV deal is good for you.Is Amazon Prime Early Access good for 4K TV deals?
It’s an excellent event if you want an Amazon Fire TV Omni Series 55-inch 4K Smart TV with hands-free Alexa. Amazon says there’ll be 80% off its price. There’ll also be 70% off a Hisense 50-inch U6 Series 4K Quantum Dot QLED Fire TV. We’re sure other 4K TV deals will drop too.What should I look for in a 4K TV?
That depends, but a general answer is that you want one with a high-quality display, lots of inputs, decent speakers and popular streaming services. You should view the series/class of TV you’re interested in to see if its panel is good enough for you.
Other questions to ask yourself are as follows. How much room do you have for the TV? What resolution do you need? What and how many inputs do you need it to have? Do you want satellite inputs as well as regular RF inputs? Crucially, how much do you have to spend?
Use PC Guide’s TV posts to research the TVs that meet your needs then find deals to save you money.Can I really get a great 4K TV deal with Amazon Prime Early Access?
If you want an Omni-series Fire TV, then yes, it is. Amazon says there’ll be 80% off the price of a 55-inch Fire TV Omni Series 4K Smart TV. There’ll also be 70% off a Hisense 50-inch U6 Series 4K Quantum Dot QLED Fire TV.
Amazon Prime Video is the Netflix you used to know
Netflix isn’t what it used to be, at least if you’re located in the US. Sure, you could order DVDs and probably get just about anything you want, but that seems downright archaic and slow and you may not even own a DVD player at this point, never mind watching stuff on mobile. Netflix is rolling out a ton of original content and that’s great, but the licensed content library is more or less dwindling in equal measure. What happened to all the great movies and TV shows? They’re chilling on Amazon Prime Video.
Amazon Prime Video long languished behind the relatively burdensome annual Prime membership cost. The company removed that limitation in the recent past, though, introducing an $8.99/month rate if you’d rather subscribe to Prime Video on a monthly, rather than yearly, basis. Many people who avoided Prime Video because of the large initial cost have now taken interest in it, and for good reason.
Amazon Prime Video, in many ways, is similar to Netflix: you can install the app on many platforms and browse through streaming video content. It trumps Netflix in two big ways, though, and neither are insignificant.
First things first, you can find far more premium content streaming on Amazon Prime Video than on Netflix. I recently decided to binge watch The chúng tôi while it is available in its entirety on Prime Video, it’s not available to stream on Netflix. Feel like watching VEEP? Same deal, you can stream it on Prime Video but not Netflix. That’s just a small example, of course.
How about Suits? Amazon nabbed that as an exclusive last year, at least in the US (and since Netflix banned VPNs, that’s a big deal for some). Other shows Amazon Prime Video allows you to stream that Netflix doesn’t includes the notable The Wire, Downton Abbey, Band of Brothers, Boardwalk Empire, Vikings, The Pacific, True Blood, Orphan Black, Curb Your Enthusiasm, The Newsroom, Doctor Who, Mr. Selfridge, The Americans, Mr. Robot, and tons more. But you get the point.
The perks don’t stop there, though. If there’s something you really want to watch that’s not available to stream, you have one option on Netflix: get the DVD. With Amazon Prime, though, you can just pay for a digital copy or rent a digital copy, and then proceed to stream it immediately on whatever device you’d like.
Yes, you have to pay for it, but DVD rentals from Netflix aren’t free, either, so you’d have to rent multiple DVDs every month to make it more financially feasible. At the same time, you’d have to rip them to a video file to play them on mobile, and that kind of format shifting is a gray area legally, not to mention time consuming and annoying.
None of this is to pick on Netflix or to say it’s not a great service, because it is. It’s just that Netflix is increasingly becoming about Netflix’s own shows, and so those pining for the Netflix of old — the one that isn’t packed with garbage content and little else — need to look elsewhere. If you’ve never used Prime Video, sign up for a trial and give it a go. It may end up being exactly what you’re looking for.
Last Updated on July 11, 2023
With Prime Day just around the corner, we have found an amazing early Prime Day deal that we think you wouldn’t want to miss out on.
Save $800 NOW!
Razer Blade 15 Gaming Laptop
Razer Blade 15 Gaming Laptop: NVIDIA GeForce RTX 3080 Ti – 12th Gen Intel 14-Core i9 CPU – 15.6” 4K UHD 144Hz – 32GB DDR5
RAM, 1TB PCIe SSD – Windows 11 – CNC Aluminum – Chroma RGB – Thunderbolt 4
deal @ amazon
*Prices are subject to change. PC Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more
Right now, the Razer Blade 15 Gaming Laptop is $800 off at Amazon. That’s a solid 20% discount on one of the best gaming laptops out there.
Let’s go over the key features of this laptop to understand why this deal is the perfect opportunity to upgrade your gaming laptop.
NVIDIA RTX 3080 Ti: The laptop also packs an RTX 3080 Ti to offer mouth-watering framerates for the latest and greatest games. It has 16GB GDDR6 RAM, 10240 CUDA cores, and an overall top-tier spec sheet.
4K 144Hz display: It wouldn’t be a true gaming laptop without an equally impressive display. Well, the 15.6” 4K 144Hz display is definitely spectacular. You can have the smoothest possible gaming experience at an immersive resolution.
1TB storage: To store all your favorite games, the laptop packs a 1TB SSD that offers both high capacity and fast speeds, so you don’t have to waste your time at the loading screens.
32GB DDR5 RAM: Keeping up with the high-end theme, the Razer Blade 15 Gaming Laptop also has 32GB of DDR5 RAM running at 4800 MHz. The 32GB RAM perfectly complements the rest of the specs to offer jaw-dropping gaming performance.
Razer Chroma: As with most Razer products, the Blade 15 laptop also features Razer Chroma on the keyboard. You can even customize the RGB effects of each individual key, a tempting feature for all RGB lovers.What we think
With a solid $800 discount, you get plenty of performance packed into the beautiful Razer Blade 15 Gaming Laptop. From an i9-12900H to the RTX 3080 Ti, the laptop has every gaming-centric spec you would expect, including a beautiful and smooth 4K 144Hz display. With this deal, you can play your favorite games on the go without running short on FPS.Best Prime Day deals on gaming laptops
Save 19% ahead of Prime Day
Alienware M15 R7 gaming laptop
15.6-inch 240Hz 2ms QHD, Intel Core i9-12900H, 32GB DDR5 RAM, 1TB SSD, NVIDIA Geforce RTX 3080 Graphics, Killer AX 1675i with Dell services, Windows 11
Home – Dark
Deal @ Amazon
Save $81 NOW!
Lenovo – 2023 – IdeaPad Gaming 3
Laptop Computer – 15.6″ FHD Display -120Hz – AMD Ryzen 5 5600H – 8GB RAM – 256GB Storage – NVIDIA GeForce GTX 1650 – Windows
Deal @ Amazon
Save 19% NOW!
ASUS ROG Strix Scar 15 (300Hz FHD, RTX 3080, Ryzen 9 5900HX)
ASUS ROG Strix Scar 15 Gaming Laptop, 15.6″ 300Hz IPS Type FHD Display, NVIDIA GeForce RTX 3080, AMD Ryzen 9 5900HX, 16GB DDR4, 1TB SSD,
Opti-Mechanical Per-Key RGB Keyboard, Windows 11, G533QS-DS94
*Prices are subject to change. PC Guide is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more
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