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Setting yourself (and your organization) up for success means having a solid marketing plan.

You need a detailed strategy that identifies specific holidays and events you can leverage to maximize the impact of your brand.

But it’s so much work to create.

If only there were some incredible resources you could use. Like a ready-made calendar with all the holidays in one convenient, customizable, and easily referenceable table you could use to help you create your own 2023 marketing calendar…

Just think of how convenient it would be to identify National Weed Your Garden Day (June 13), Better Breakfast Month (September), or International Firefighters Day (May 4) with just a quick glance.

Maybe you didn’t even know holidays like NASCAR Day (May 19), World Tourism Day (September 27), and Meat Week (January 29-February 5) exist.

And you’re in luck – we’ve done all the work to create a marketing calendar template for you. And best of all, it’s free.

Free Marketing Calendar And Template For 2023

Some marketers are like the ant in Aesop’s famous fable, planning for the coming year to ensure they’re moving into a new year with a defined and well-thought-out strategy.

And then there are the grasshopper types, who will suddenly recall mid-Christmas break that they don’t have anything on the calendar for 2023.

No matter which one you are, we’re here to help.

2023 Marketing Calendar

Here is your marketing calendar for 2023. We’ve created a list of events, holidays, and celebrations, plus a handy template to help you market more effectively this year.

Much of the calendar is focused on the U.S. and Canada, with some major international and religious holidays.

Use the tab titled “All Holidays + Google Calendar” to Google Calendar.

Your 2023 Holiday Marketing Calendar

This calendar is separated by month, so you can jump to whichever month you need:

January

A new year means a new start.

Whether your goal is to stop smoking, lose those pounds you’ve accidentally packed on since Thanksgiving, or take a more positive view of the world, this is the time when it all starts.

And outside of new resolutions, you also have college football bowl games, the Sundance Film Festival, and National Hat Day to look forward to.

Monthly Observances

Weight Loss Awareness Month

National Blood Donor Month

National Thank You Month

National Hobby Month

National Hot Tea Month

Learn to Ski and Snowboard Month

National Slow Cooking Month

National Skating Mont

Weekly Observances

January 1-7 – Diet Resolution Week

January 1-7 – National Thank Your Customers Week

January 8-14 – Home Office Safety and Security Week

January 15-21 – Hunt For Happiness Week

January 16-22 – Sugar Awareness Week

January 22-28 – National School Choice Week

January 23-27 – Clean Out Your Inbox Week

January 29-February 4 – Meat Week

Days

January 1 – New Year’s Day

January 1 – National Hangover Day

January 1 – Outback Bowl

January 1 – Rose Bowl

January 1 – NHL Winter Classic

January 2 – Science Fiction Day

January 3 – Festival of Sleep Day

January 4 – Trivia Day

January 5 – National Bird Day

January 5-8 – PGA Tournament of Champions

January 6 – National Bean Day

January 6 – Cuddle Up Day

January 7 – Orthodox Christmas

January 8 – Elvis’s Birthday

January 9 – College Football Playoff National Championship

January 10 – Golden Globes

January 10 – National Bittersweet Chocolate Day

January 10 – Houseplant Appreciation Day

January 10 – National Clean Off Your Desk Day

January 12 – Stick to Your New Year’s Resolution Day

January 13 – National Rubber Ducky Day

January 14 – Dress Up Your Pet Day

January 15 – National Hat Day

January 17 – Ditch New Year’s Resolutions Day

January 17 – Martin Luther King, Jr. Day

January 18 – Winnie the Pooh Day (Author A.A. Milne’s birthday)

January 19 – National Popcorn Day

January 19-29 – Sundance Film Festival

January 20 – Penguin Awareness Day

January 20 – National Cheese Lover’s Day

January 21 – National Hugging Day

January 22 – Chinese New Year

January 23 – National Pie Day

January 24 – Compliment Day

January 24 – National Peanut Butter Day

January 24 – Community Manager Appreciation Day #CMAD

January 25 – Opposite Day

January 26 – Spouse’s Day

January 27 – Chocolate Cake Day

January 27-29 – Winter X Games

January 28 – Data Privacy Day

January 29 – National Puzzle Day

January 31 – Backward Day

Popular Hashtags For January:

#NewYearsDay

#ScienceFictionDay

#NationalTriviaDay

#NationalBirdDay

#NationalStickerDay

#GetToKnowYourCustomersDay

#CheeseLoversDay

#MLKDay

#NationalHuggingDay

#PieDay

#NationalComplimentDay

#OppositeDay

#CMAD

#PrivacyAware

February

Though it’s only 28 days long, February is jam-packed with events you can leverage for your marketing campaigns.

Spread the love on Valentine’s Day, celebrate the end of winter (or lament its continuation) on Groundhog Day, and do some good deeds for Random Acts of Kindness Week.

Need a few more ideas to flesh out your calendar? Scroll on.

Monthly Observances

Black History Month

American Heart Month

National Heart Month

National Weddings Month

National Cherry Month

Weekly Observances

February 5-11 – Children’s Authors and Illustration Week

February 9-15 – New York Fashion Week

February 12-18 – Freelance Writers Appreciation Week

February 12-18 – International Flirting Week

February 19-25 – National Pancake Week

February 14-21 – Condom Week

February 14-20 – Random Acts of Kindness Week

Days

February 1 – National Freedom Day

February 2 – Groundhog Day

February 3 – Give Kids a Smile Day

February 3 – Bubble Gum Day

February 3 – Wear Red Day

February 4 – World Cancer Day

February 5 – World Nutella Day

February 5 – National Weatherperson’s Day

February 6 – National Chopsticks Day

February 7 – Send a Card to a Friend Day #SendACardToAFriendDay

February 8 – Boy Scout’s Day

February 9 – National Pizza Day

February 10 – Umbrella Day

February 11 – Make a Friend Day

February 12 – Lincoln’s Birthday

February 13 – Super Bowl Sunday

February 14 – Valentine’s Day

February 15 – Susan B. Anthony’s Birthday

February 15 – Singles Awareness Day

February 17 – Random Acts of Kindness Day

February 18 – Drink Wine Day

February 20 – Love Your Pet Day

February 20 – Presidents Day

February 21 – Fat Tuesday/Mardi Gras

February 22 – Ash Wednesday

February 22 – Washington’s Birthday

February 22 – Margarita Day

February 22 – Walk Your Dog Day

February 24 – National Tortilla Chip Day

February 26 – National Pistachio Day

February 28 – Floral Design Day

Popular Hashtags For February:

#GroundhogDay

#WorldCancerDay

#NationalWeatherpersonsDay

#SendACardToAFriendDay

#BoyScoutsDay

#NationalPizzaDay

#ValentinesDay

#RandomActsOfKindnessDay

#PresidentsDay

#LoveYourPetDay

March

The beginning of spring, March Madness, and, of course, St. Patrick’s Day – who doesn’t love March?

Okay, that whole coming in like a lion thing is a little rough, but even on the coldest days, you can take heart that the worst is almost over.

Here are some holidays and events you can use to make your brand’s March a great one.

Monthly Observances

Women’s History Month

Nutrition Month

Peanut Month

Music in Our Schools Month

Craft Month

Irish Heritage Month

American Red Cross Month

March for Meals

The Great American Cleanup

Ramadan begins on March 22

Weekly Observances

March 6-12– Girl Scout Week

March 12-18 – Campfire Birthday Week

March 13-19 – National Sleep Awareness Week

March 27 – Apr 2 National Cleaning Week

Days

March 1 – Peanut Butter Lover’s Day

March 2 – National Read Across America Day (Dr. Seuss Day)

March 3 – World Wildlife Day

March 4 – Grammar Day

March 4 – Day of Unplugging

March 4 – Employee Appreciation Day

March 6 – Dentist’s Day

March 6 – Oreo Day

March 7 – Cereal Day

March 8 – International Women’s Day

March 10 – Popcorn Lover’s Day

March 12 – Daylight Savings

March 12– Girl Scout Day

March 12 – 95th Academy Awards Ceremony

March 13 – National Good Samaritan Day

March 13 – Napping Day

March 14 – Pi Day

March 15 – The Ides of March

March 17 – St. Patrick’s Day

March 17 – World Sleep Day

March 18 – Awkward Moments Day

March 20 – First Day of Spring

March 21 – World Down Syndrome Day

March 21 – International Day for the Elimination of Racial Discrimination

March 22 – World Water Day

March 22 – Ag Day (Agriculture Day)

March 22 – American Diabetes Association Alert Day

March 22 – First day of Ramadan

March 23 – Puppy Day

March 26 – Purple Day for Epilepsy Awareness

March 26 – Earth Hour Day

March 29 – Mom & Pop Business Owners Day

March 30 – National Doctor’s Day

March 30 – Baseball Opening Day

March 31 – Crayon Day

March 31 – Transgender Day of Visibility

Popular Hashtags For March:

#PeanutButterLoversDay

#EmployeeAppreciationDay

#ReadAcrossAmerica

#DrSeuss

#WorldWildlifeDay

#NationalGrammarDay

#BeBoldForChange

#DaylightSavings

#PiDay

#StPatricksDay

#FirstDayofSpring

#WorldWaterDay

#NationalPuppyDay

#PurpleDay

#AmericanDiabetesAssociationAlertDay

#NationalDoctorsDay

#EarthHour

#TDOV

April

Just listen to those birds singing and the bees humming – April is a time of natural rejuvenation.

Give your targets and customers a laugh with an April Fool’s prank, schedule an event around the Master’s tournament (or hit the links yourself), and show your love for our planet on Earth Day. Just don’t forget taxes are due on the 15th.

For more ideas, we’ve provided a list below.

Monthly Observances

Earth Month

National Volunteer Month

National Autism Awareness Month

Keep America Beautiful Month

National Garden Month

Stress Awareness Month

National Poetry Month

Ramadan ends on April 21

Weekly Observances

April 17-23 – National Volunteer Week

April 17-23 – Animal Cruelty/Human Violence Awareness Week

April 24-30 – Administrative Professionals Week

April 24-30 – National Princess Week

April 25-29 – Every Kid Healthy Week

Days

April 1 – April Fool’s Day

April 2 – Palm Sunday

April 2 – Equal Pay Day

April 2 – World Autism Awareness Day

April 2 – National Peanut Butter and Jelly Day

April 3 – Don’t Go To Work Unless it’s Fun Day

April 3 – Find a Rainbow Day

April 4 – School Librarian Day

April 3-9 – Masters Tournament PGA

April 6 – National Walking Day

April 7 – Good Friday

April 7 – National Beer Day

April 7 – World Health Day

April 9 – Easter Sunday

April 9 – Winston Churchill Day

April 10 – Golfer’s Day

April 11 – National Pet Day

April 12 – National Grilled Cheese Day

April 15 – National Titanic Remembrance Day

April 15 – Tax Day

April 14-23 – Coachella Music Festival

April 17 – Boston Marathon

April 18 – Patriot’s Day

April 20 – Lookalike Day

April 21 – National High-Five Day

April 21 – Last day of Ramadan

April 22 – Earth Day

April 27 – Denim Day

April 27 – Administrative Professionals Day

April 28 – Take Your Daughter and/or Son to Work Day

April 28 – National Superhero Day

April 28 – Arbor Day

April 30 – National Honesty Day

April 30 – National Adopt a Shelter Pet Day

Popular Hashtags For April:

#AprilFools

#WAAD

#FindARainbowDay

#NationalWalkingDay

#LetsTalk

#EqualPayDay

#TaxDay

#NH5D

#NationalLookAlikeDay

#AdministrativeProfessionalsDay

#DenimDay

#EndMalariaForGood

#COUNTONME

#ArborDay

#NationalHonestyDay

#AdoptAShelterPetDay

May

School is winding down, temperatures are heating up, and barbecue grills are being lit – it can only mean the arrival of May.

Monthly Observances

ALS Awareness

Asthma Awareness

National Celiac Disease Awareness Month

Clean Air Month

Global Employee Health and Fitness Month

National Barbecue Month

National Bike Month

National Hamburger Month

National Salad Month

National Photo Month

Gifts from the Garden Month

Lupus Awareness Month

National Military Appreciation Month

Weekly Observances

May 1-7 – National Pet Week

May 1-7 – National Travel & Tourism Week

May 1-7 – Drinking Water Week

May 2-6 – Teacher Appreciation Week

May 6-12 – Nurse’s Week

May 8 – May 14 – Food Allergy Awareness Week

Days

May 1 – May Day

May 1 – Mother Goose Day

May 3 – Thank A Teacher Day

May 3 – National Teacher’s Day

May 4 – Star Wars Day

May 4 – National Firefighters Day

May 5 – Cinco De Mayo

May 5 – World Password Day

May 6 – National Nurses Day

May 6 – Military Spouse Appreciation Day

May 6 – Kentucky Derby

May 8 – World Red Cross and Red Crescent Day

May 10 – National Receptionists Day

May 11 – Eat What You Want Day

May 14 – Mother’s Day

May 14 – World Fair Trade Day

May 15 – National Chocolate Chip Day

May 16 – Love a Tree Day

May 18-21 – PGA Championship

May 19 – NASCAR Day

May 20 – National Bike to Work Day

May 20 – Be a Millionaire Day

May 20 – Armed Forces Day

May 22 – Victoria Day (Canada)

May 25 – Red Nose Day

May 25 – Geek Pride Day

May 25 – National Wine Day

May 26 – Sally Ride Day

May 28 -June 11 – French Open

May 28 – Indianapolis 500

May 29 – Memorial Day

May 31 – World No-Tobacco Day

Popular Hashtags For May:

#RedNoseDay

#MayDay

#WorldPasswordDay

#StarWarsDay & #Maythe4thBeWithYou

#InternationalFirefightersDay

#CincoDeMayo

#MothersDay

#BTWD

#MemorialDay & #MDW

#NoTobacco

June

Summer, summer, summertime. June is the month when it finally starts to feel like summer.

Make your brand a must-have companion for planning a beachside vacation or hosting a cookout.

And don’t forget it’s also the month for LGBTQ+ Pride, Flag Day, and Father’s Day, along with all the other events listed here.

Monthly Observances

Men’s Health Month

National Safety Month

Acne Awareness Month

LGBTQ Pride Month

National Adopt a Cat Month

Aquarium Month

Candy Month

Weekly Observances

June 4-10 – Pet Appreciation Week

June 12-18 – Men’s Health Week

June 19-25 – National Camping Week

June 23-26 – Watermelon Seed Spitting Week

Days

June 1 – Global Parents Day

June 2 – National Rocky Road Ice Cream Day

June 3 – National Donut Day

June 3 – Belmont Stakes

June 4 – Hug Your Cat Day

June 4 – National Cheese Day

June 5 – World Environment Day

June 7 – National Chocolate Ice Cream Day

June 8 – World Oceans Day

June 8 – National Best Friends Day

June 9 – Donald Duck Day

June 10 – Iced Tea Day

June 13-15 – Bonnaroo Music Festival

June 13 – National Weed Your Garden Day

June 14 – Flag Day

June 15-18 –U.S. Open PGA

June 18 – National Splurge Day

June 18 – World Juggler’s Day

June 19 – Father’s Day

June 21 – First Day of Summer / Summer Solstice

June 21 – National Selfie Day

June 22 – National Kissing Day

June 25 – National Take a Dog to Work Day

June 29 – Camera Day

June 30 – National Handshake Day

June 30 – Social Media Day

Popular Hashtags For June:

#NationalDonutDay

#FathersDay

#NationalSelfieDay

#TakeYourDogToWorkDay

#HandshakeDay

#SMDay

July

From pet safety tips for the Fourth of July to Amazon Prime Day, July presents lots of opportunities for savvy marketers.

So, celebrate your independence, gorge yourself on too many hotdogs, and celebrate your friends with one of many July-themed events.

Monthly Observances

Family Golf Month

Ice Cream Month

National Grilling Month

National Picnic Month

National Independent Retailer Month

National Blueberry Month

Weekly Observances

July 17-23 – Capture the Sunset Week

Days

July 1 – National Postal Worker Day

July 1 – International Joke Day

July 1 – 23 – Tour de France

July 2 – World UFO Day

July 3-16 – Wimbledon

July 4 – Independence Day

July 4 – Nathan’s Hot Dog Eating Contest

July 5 – National Bikini Day

July 7 – World Chocolate Day

July 8 – National Video Games Day

July 11 – National 7-Eleven Day

July 12 – Pecan Pie Day

July 13 – Rock Worldwide Day

July 13 – French Fry Day

July 16 – World Snake Day

July 17 – World Emoji Day

July 17 – National Ice Cream Day

July 19 – National Daiquiri Day

July 20 – Hot Dog Day

July 20 – National Moon Day

July 21-25 – Summer X Games

July 24 – Amelia Earhart Day

July 24 – Parents’ Day

July 26 – Aunt and Uncle Day

July 28 – World Hepatitis Day

July 28-30 – World Lumberjack Championships

July 30 – Father-in-Law Day

July 30 – International Day of Friendship

July 30 – Friendship Day

Popular Hashtags For July:

#NationalPostalWorkerDay

#WorldUFODay

#WorldEmojiDay

#DayOfFriendship

August

August means the hottest days, back-to-school and the return of football.

Whether you’re celebrating the end of summer or trying to finish your tan in the dog days, August means lots of opportunities for fun.

Here are some holidays and celebrations you can use for your August marketing calendar:

Monthly Observances

Back to School Month

National Golf Month

National Breastfeeding Month

Family Fun Month

Peach Month

Weekly Observances

August 1-7 – International Clown Week

August 6-12 – National Farmers’ Market Week

August 14-20 – National Motorcycle Week (Always 2nd full week of August)

August 14-20 – Feeding Pets of the Homeless Week (Always 2nd full week of August)

Days

August 1 – National Girlfriends Day

August 2 – National Ice Cream Sandwich Day

August 3 – Hall of Fame Game/ NFL Preseason begins

August 4 – National Chocolate Chip Cookie Day

August 5 – International Beer Day

August 8 – International Cat Day

August 9 – Book Lover’s Day

August 10 – National S’mores Day

August 11 – National Son and Daughter Day

August 12 – Middle Child’s Day

August 13 – Left-hander’s Day

August 16 – National Tell a Joke Day

August 18 – Bad Poetry Day

August 19 – World Photo Day

August 19 – World Humanitarian Day

August 20 – National Lemonade Day

August 21 – Senior Citizens Day

August 26 – National Dog Day

August 26 – Women’s Equality Day

August 30 – Frankenstein Day

August 31 – National Trail Mix Day

Popular Hashtags For August:

#InternationalCatDay

#NationalBookLoversDay

#WorldElephantDay

#LefthandersDay

#WorldPhotoDay

#WorldHumanitarianDay

#NationalLemonadeDay

#NationalDogDay

#WomensEqualityDay

September

The heat has finally broken, and Autumn has started to roll in – what better reason for dancing in September?

There are a lot of popular holidays and events you can leverage for marketing this month, including the kickoff of Hispanic Heritage Month, Grandparents Day, and, of course, Labor Day.

And if you forget to include National Talk Like a Pirate Day in your marketing calendar, someone may make you walk the plank, matey.

Monthly Observances

Wilderness Month

National Preparedness Month

National Food Safety Education Month

Fruit and Veggies—More Matters Month

National Yoga Awareness Month

Whole Grains Month

Hispanic Heritage Month (September 15 – October 15)

Little League Month

Better Breakfast Month

Weekly Observances

September 10-16 – National Suicide Prevention Week

September 19-25 – Pollution Prevention Week

September 18-24 – National Indoor Plant Week

September 20-27 – National Dog Week

Days

September 2 – World Beard Day

September 3 – International Bacon Day

September 4 – Labor Day

September 5 – Cheese Pizza Day

September 5 – International Day of Charity

September 6 – Read a Book Day

September 10– Grandparents Day

September 11 – 9/11

September 12 – Video Games Day

September 13 – Uncle Sam Day

September 15 – Greenpeace Day

September 15-17– Rosh Hashanah

September 16 – Constitution Day

September 17 – Citizenship Day

September 17 – Oktoberfest Begins

September 17 – Boys’ and Girls’ Club Day for Kids

September 18 – Wife Appreciation Day

September 19 – International Talk Like a Pirate

September 22–25 – Presidents Cup PGA

September 21 – International Day of Peace

September 22 – Car-free Day

September 22 – First Day of Fall

September 22 – Native American Day

September 23 – Checkers Day

September 27 – World Tourism Day

September 27– National Voter Registration Day

September 28 – World Rabies Day

September 28 – National Good Neighbor Day

September 29 – World Heart Day

September 30 – International Podcast Day

Popular Hashtags For September:

#LaborDay

#NationalWildlifeDay

#CharityDay

#ReadABookDay

#911Day

#NationalVideoGamesDay

#TalkLikeAPirateDay

#PeaceDay

#CarFreeDay

#WorldRabiesDay

#GoodNeighborDay

#InternationalPodcastDay

October

Get your trick-or-treat bags ready, fill up that pumpkin spice latte, and light up the bonfire – it’s October.

There’s so much more to this month than just Halloween. It also has Teacher’s Day, International Coffee Day, and the beginning of the World Series.

Take a look at some other marketing themes for this month:

Monthly Observances

Breast Cancer Awareness Month

Bully Prevention Month

Adopt a Shelter Dog Month

Halloween Safety Month

Financial Planning Month

National Pizza Month

Weekly Observances

October 2-8 – Great Books Week (always the first full week)

October 2-8 – National Work From Home Week (always the first full week)

October 16-22 – Mediation Week (third week in October)

October 16-22 – National Business Women’s Week (third week in October)

October 23-31 – National Red Ribbon Week

Days

October 1 – Coffee Day

October 1 – World Vegetarian Day

October 2 – Name Your Car Day

October 2 – Brow Day

October 3 – Oktoberfest Ends

October 3 – National Techies Day

October 3 – National Boyfriends Day

October 4 – National Taco Day

October 4-5 – Yom Kippur

October 5 – World Teacher’s Day

October 7 – National Kale Day

October 7 – World Smile Day

October 9 – Leif Erikson Day

October 9 – Columbus Day

October 9 – Indigenous Peoples’ Day

October 9 – Thanksgiving Day (Canada)

October 10 – World Mental Health Day

October 11 – It’s My Party Day

October 14 – World Egg Day

October 15 – Sweetest Day

October 16 – World Food Day

October 16 – Boss’s Day

October 17 – Spirit Day (anti-bullying)

October 22 – Make a Difference Day

October 24 – United Nations Day

October 28 – MLB World Series begins

October 30 – Mischief Night

October 30 – Checklist Day

October 31 – Halloween

Popular Hashtags For October:

#InternationalCoffeeDay

#TechiesDay

#NationalTacoDay

#WorldSmileDay

#WorldTeachersDay

#WorldHabitatDay

#WorldMentalHealthDay

#BossesDay

#UNDay

#ChecklistDay

#Halloween

November

Smell that crisp air, take in the beauty of changing leaves, and warm up around the fire pit this November.

The month in which we all give thanks, it’s also Peanut Butter Lover’s Month and Movember.

Kick off your marketing calendar with a Day of the Dead celebration, honor those who served on Veteran’s Day, and get ready for the big sales on Black Friday and Cyber Monday.

Monthly Observances

Movember

National Healthy Skin Month

Gluten-Free Diet Awareness Month

National Adoption Month

National Gratitude Month

Peanut Butter Lovers’ Month

National Diabetes Awareness Month

Weekly Observances

November 7-13 – World Kindness Week (second week: Monday – Sunday)

November 13-19 – American Education Week

November 20-26 – Game and Puzzle Week

Days

November 1 – Day of the Dead

November 1 – All Saint’s Day

November 1 – World Vegan Day

November 2 – Day of the Dead Ends

November 3 – Sandwich Day

November 4 – King Tut Day

November 6 – Daylight Savings Time ends

November 8 – Cappuccino Day

November 8 – STEM Day

November 10 – Marine Corps Birthday

November 11 – Veterans Day

November 12 – Chicken Soup for the Soul Day

November 13 – World Kindness Day

November 13 – Sadie Hawkins Day

November 14 – World Diabetes Day

November 15 – America Recycles Day

November 15 – National Entrepreneurs Day (third Tuesday of November)

November 16 – International Tolerance Day

November 17 – Homemade Bread Day

November 20 – Transgender Day Of Remembrance

November 23 – Thanksgiving Day

November 24 – Black Friday

November 25 – Small Business Saturday

November 27 – Cyber Monday

November 28 – Giving Tuesday

Popular Hashtags For November:

#WorldVeganDay

#NationalSandwichDay

#DaylightSavings

#CappuccinoDay

#STEMDay

#VeteransDay

#WKD

#WDD

#BeRecycled

#EntrepreneursDay

#Thanksgiving

#ShopSmall

December

The end is in sight – you’ve made it to the last month of the year. But you know what that means, right? 2024 is right around the corner.

Send your year off in style with marketing campaigns dedicated to more than the holiday season. This is also the month featuring Nobel Prize Day, Bill of Rights Day, and the first day of winter.

And don’t forget to check back here for a handy guide to 2024 marketing content.

Monthly Observances

National Human Rights Month

Operation Santa Paws

Bingo Month

Weekly Observances

December 7 – December 15 – Chanukah

December 26 – January 1 – Kwanzaa

Days

December 1 – World AIDS Day

December 1 – Rosa Parks Day

December 3 – International Day of Persons with Disabilities

December 4 – Cookie Day

December 6 – St. Nicholas Day

December 7 – Pearl Harbor Remembrance Day

December 9 – Christmas Card Day

December 10 – Nobel Prize Day

December 12 – Poinsettia Day

December 14 – Roast Chestnuts Day

December 15 – Bill of Rights Day

December 15 – National Ugly Christmas Sweater Day (Third Friday in December)

December 18 – Free Shipping Day

December 18 – Bake Cookies Day

December 20 – Go Caroling Day

December 21 – First Day of Winter / Winter Solstice

December 23 – Festivus

December 24 – Christmas Eve

December 25 – Christmas Day

December 26 – Kwanzaa

December 26 – Boxing Day

December 27 – National Fruitcake Day

December 31 – New Year’s Eve

Popular Hashtags For December:

#IDPWD

#NationalCookieDay

#NobelPrize

#WinterSolstice

#NYE

Featured Image: Paulo Bobita/Search Engine Journal

You're reading A Marketing Calendar Template To Plan Your Content For 2023

How To Maximise Your Content Marketing Potential

How to make content marketing generate results for your business by focusing on 5 success factors

Traditional marketing is self-centered. More often than not, it offers little more than a seductive image or a brief statement of your product’s qualities. On top of that, after decades of similar campaigns, consumers have grown adept at tuning out the noise.

Consistency Is Key

However, if you want to reap the benefits of an effective content bank, you’ll have to keep your output consistent. And I’m not just talking about maintaining the frequency of your posts. Here are five areas of consistency that will help you not only build a great bank of assets, but also build your audience:

Strategy: Everyone involved in your company needs to understand the mission and the specific objectives behind your content. When everybody is singing a different tune, things get chaotic. It’s especially important to have a coherent, consistent plan in the world of social media.

Message: Just like with your strategy, when you have multiple teams working in multiple markets and using multiple platforms, the message has to stay chúng tôi is a great example of this. As an enormous company, it has numerous blogs posts on a range of topics. Yet the message remains consistent across the board, providing technical know-how that’s trusted by millions.

Tone: With so many people producing content, you need to ensure the tone and voice are consistent.Virgin Atlantic’s blog is a good example of this. Its bloggers routinely post collections of photographs taken from Instagram that show the different sides of world — from Tokyo to Montreal. Different writers craft each piece, but the tone and format are almost identical. It’s through posts like these that Virgin Atlantic positions itself as a leading option for business and recreational travel.

Reporting: On the Virgin Atlantic blog, see those subheadings that list the “Tags” and “Topics” of the post? That metadata serves many purposes.

Inconsistency in metadata can create a real mess. Let’s say your team is creating content for specific geographic markets. Some team members are tagging content for “UK” while others tag “United Kingdom.” Then, your boss comes along and wants to know how much content has been created in the past six months for the U.K. This small inconsistency could add up to a big problem.

When your team stays consistent with taxonomies and metadata, reporting gets easier and more accurate. That accuracy is a vital part of understanding what content is working and what isn’t.

Publishing frequency: It’s no use publishing new content if it’s a rarity, but you shouldn’t bombard your Twitter followers with a tweet every 30 seconds, either. Find a balance, and stick to it. Two blog posts a week could be ideal, or you could aim for greater frequency. ShoreTel Sky publishes one article a day in the 200- to 400-word range and longer content on a monthly basis. It’s important to find the frequency that helps you maintain consistent quality.

How Do You Get the Whole Team on Board?

 Adopting new approaches can be challenging, but it’s important to help your team embrace the power of content. Start small. Prove the process and its benefits with a low-cost experiment, or think about investing in content marketing tools to smooth out the process.

If you’re still struggling to get everybody on board with the new approach, it might be time to offer incentives. These can be tough; different employees have different values, after all. If you put out a general incentive, it likely won’t be a universal win. Here are some options to explore:

Money: This may be obvious, but it will work well with small teams where people with different jobs create a good portion of the content. Pick a dollar amount, and offer it for each piece of content produced. Gift cards are an alternative.

A promotion: Frame the change as a step up the ladder. Let the excellent content producers move up and be a part of the new innovative process.

Profit sharing: Offer employees a chunk of the profits accrued from the new content marketing strategy. Rather than guarantee them a set amount for simply producing new content, push them to produce the best content they can. It’s good for both morale and business.Southwest Airlines runs a profit-sharing scheme, and it is the only airline to make a profit every year since its founding, is ranked by Fortune magazine as the second-best company to work for in America, and has the fewest customer complaints of any airline in the nation.

Skills: If you’re really committed to the transformation, some marketing positions may focus solely on content production. If hiring internally, employees will have to evolve to keep up with the company’s direction. Even if they don’t stick around, these are the same skills they’ll need to find work elsewhere.

Get the Most Out of Your Content Marketing

With consistent, motivated employees, you’re more than halfway to maximizing your content marketing potential. The next step is knowing your audience. If you don’t know whom you’re talking to, all you’ll do is create more noise.

Go through a persona development exercise. This will lay the foundation for your content moving forward. For Birchbox, it’s clear that its audience consists of people who are interested in beauty, while Virgin Atlantic’s audience is composed of world travelers.

You should aim to create a number of personas with clear pictures of what they care about and how you’ll communicate with them. This will inform the channels you use for your content marketing to maximize value.

It really does pay to have a dedicated team with a clear strategic focus, but how do you measure your efforts? How will you justify your activities, and how will you report value? Make sure you identify metrics and key performance indicators that will show the success of each initiative.

With a consistent approach, a motivated team, and a clear target audience, I promise you’ll soon see big results.

Brody Dorland is the co-founder of DivvyHQ, the ultimate content planning and production workflow tool for high-volume teams. Connect with him on Twitter.

Best Content Marketing Strategies To Watch In 2023

Content marketing is a crucial development strategy for all businesses in 2023. With content marketing, you can help address crowd issues, fabricate trust, improve your change rate and draw in with target clients. Numerous buyers expect the brands they follow to convey superior grade, accommodating data, and if businesses do exactly that, they can hope to be essential for dynamic excursions.

What Is Content Marketing?

As I would like to think, Coca-Cola’s “Offer a Coke” crusade is probably the best illustration of content marketing somewhat recently. Coca-Cola made content that empowered purchasers “to discover bottles with names that held individual significance to them, share them with loved ones, at that point tweet about their encounters utilizing the hashtag #ShareaCoke.”

Content marketing isn’t about your brand; it’s about the crowd and what they care about. Spotlight your procedure on giving something that no one else does, and on hoisting your brand from an item or administration to something individuals backer and embrace.

Instructive articles, how-to recordings, online courses and digital books are altogether mainstream content marketing procedures to respond to client questions and give a reaction that no one else can offer.

Content Marketing in 2023

Here are a few systems that I’ve seen are driving the path in content marketing in 2023.

Live Video

Live video viewership became because of the Covid-19 pandemic, and it probably isn’t disappearing in 2023. As per one study of 1,000 grown-ups, 80% would prefer to watch a brand’s live video than read a blog. Also, one investigation found that “shoppers are 39% bound to share content if it’s conveyed by means of video.”

AI-Powered Content

Man-made consciousness can take information and make outlines, inscriptions and surprisingly full-length articles or blog entries.

The innovation is getting all the more openly available and looks set to take off in 2023. For instance, a characteristic language age programming called Quill has been utilized to produce new stories, reports and features for at any rate a couple of years now. At that point there’s the GPT-3 content generator.

OpenAI delivered projected valuing plans for its API, which gives admittance to the GPT-3, back in the fall. It works by breaking down a colossal measure of content and realizing what letters or words will in general follow one another. A year ago, Reddit was taking a gander at how the program may assist with content balance.

Also read: How To Make 5K Dollars In A Month? 20+ Easy Ways To Make $5,000 Fast + Tips!

Content in the Buyer Journey

Numerous customers expect a prompt answer right now they need to know, do and purchase. Content marketing can help satisfy that need. You can utilize a portable first methodology that incorporates applications, warnings and marketing.

Likewise, guarantee that you comprehend purchaser brain research and ideas like Maslow’s chain of importance of requirements to help you shape your content and connect with your crowd.

Podcasts

Also read: Top 10 IoT Mobile App Development Trends to Expect in 2023

Summary

Content marketing is a ceaselessly developing field. Notwithstanding the techniques referenced above, new innovations, for example, virtual, increased and blended the truth are probably going to begin changing the game soon. Advertisers are continually searching for exceptional approaches to stand apart from the rivalry, and great content is among the best procedures for doing exactly that.

Marketing Action Plan To Survive In A Global Recession

What needs to go into a marketing communications action plan to survive a recession?

By May, we saw many countries moving from lockdown to re-opening some businesses, with new measures in place. But this wasn’t enough.

By mid-June, the impending global recession had been confirmed, the worst economic hit since WWII. This forecast by the World Bank demonstrates a GDP drop in 2023 for all regions, Latin America and the Caribbean being hit the worst and East Asia Pacific the least.

To help consider the priorities and options from a marketing perspective we have published this free recession marketing action plan guide to help marketers consider their next steps. In this article I review some of the main considerations.

Download our Free Resource – Creating a marketing action plan for a recession

With changes in consumer in consumer spending, it becomes vital to rapidly think through new alternative approaches to prioritize marketing activities with the biggest potential. That’s where this guide aims to help, by presenting a checklist of 45 ideas to review.

Access the

The huge pressure of responding to a recession on marketing budgets, campaigns, and marketers

The CMO COVID-19 special report confirmed that 84% of marketers confirm they have ‘improvised to generate new marketing strategies during the pandemic’, with 42% shifting resources to new products or offerings as plans take a back seat.

Your recession-beating marketing action plan

Anyway, you will be painfully aware of this already, so let’s get to it. I’ve structured these ideas for you to review using the ‘plan’ part of our RACE marketing planning system.

RACE is designed to be relevant to most businesses for who digital multichannel communications are important, including both businesses that sell online and those that use digital channels to create awareness and brand preference which encourages people to work offline. It’s not designed for these times (what is?), but it does give a structure to consider ideas.

We’ll look at different ideas across the customer lifecycle shown below:

I was prompted to write this article and the accompanying guide since I was talking earlier in the week to a group of small business owners and marketers in the tourism and hospitality sector in the south of England.

Tourism destinations and their accommodation, entertainment and venues, will obviously be one of the hardest-hit sectors in the current market. In some industries, like aviation, it’s unfortunately inevitable that some staff may need to be put on unpaid leave and marketing campaigns curtailed. But for others, where there is still consumer demand, new approaches can be considered.

Does this sound overdramatic? Maybe it’s because I’m writing about this sector, who are in a battle for survival (their words). However, all industries can benefit from considering low cost and no cost inbound marketing techniques.

About these data-driven tools and techniques

We created Smart Insights to help share marketing best practices. Two key pillars of our approach are to encourage marketers to use a more planned approach to their marketing and to harness the power of analysis to test, learn and refine your approach – it’s why we’re called Smart Insights.

Download our Free Resource – Creating a marketing action plan for a recession

With changes in consumer in consumer spending, it becomes vital to rapidly think through new alternative approaches to prioritize marketing activities with the biggest potential. That’s where this guide aims to help, by presenting a checklist of ideas to review.

Access the

Both of these techniques have the benefit that they’re free, all that’s needed is a change of mindset and changing your allocation of time through planning to focus more time on planning, testing and improving.

We know from our research that many businesses and particularly smaller businesses don’t tend to plan. It’s arguably less necessary, but now short, focused plans are more important than ever. If this is your situation, it’s really a change of mindset

Plan – defining your marketing strategy and action plans 1. Create action plans to prioritize your resources

Our Managing digital marketing in 2023 research shows that many businesses don’t naturally plan.

This chart shows that around half of companies don’t have a dedicated digital marketing strategy and this was similar for the businesses in the workshop. Many didn’t have any formal marketing plan.

In any recession, a plan becomes even more important since you will have to revise your forecasts and really prioritize the most effective techniques. Larger businesses may develop business continuity plans, but for smaller businesses, having more flexible actionable plans are important. In this article, I’m going to cover a lot of practical ideas and hopefully, they will prompt some ideas with you that you can test, but they need to be scheduled in.

In the workshop, I talked about our recommended 90-day planning technique which will help you plan and monitor all the tests you select across RACE. For example, in one quarter you may test your home page effectiveness, in another, update your navigation.

Outpace your competition in a challenging SME market

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2. Sort your analytics!

You can’t start your analysis and data-driven marketing without this. By sort, I mean customize your analytics so you can tell whether interactions with your website are really generating value for the business and you. In the workshop we talked about setting up the right types of goals and putting values against them, which is more challenging when you’re not selling online, but perfectly possible. By defining value for your goals you will then be able to much better understand the effectiveness of your content in achieving goals (though Page Value) and the effectiveness of your media investments (through Goal value per visit).

For example, Google’s Demo account data shows how Page Value provides a good way of comparing different page types to see how they support conversion – here they vary quite widely. You can work on pages that are less effective.

We also discussed the need to use Google Tag Manager, concluding that it’s not essential for small businesses, but valuable if you are going to set up more complex goals and remarketing lists.

3. Get the balance between campaign and always-on activities right

In smaller businesses, there is a natural tendency to focus on campaign activities to generate awareness and demand. Thinking longer-term and moving from campaign to always-on marketing activities that support the long-term growth of the brand makes sense in the face of declining budgets.

The latest E-Consultancy COVID-19 stats roundup reports that UK retail footfall continues to rise in August, but remains 32% lower year-on-year. Much of this footfall seems to come from purchasing ‘essential items’ shopping (70% of UK shoppers made a trip out to do so during 12-16 August). Whereas fewer UK shoppers are regularly going out and about for non-essential items (25% of UK shoppers during the same period).

This graph from the Office for National Statistics shows how high-demand products have fluctuated in price over this time period.

To succeed in digital marketing also means tapping into existing demand as people search for your types of services or review alternative providers in listings. Gaining good ratings and visibility in Trip Advisor is important in the tourism sector, of course. Always-on also involves using automated marketing activities for email marketing and retargeting, which we’ll come back to.

Use tools like Google Trends, Keyword planner and Google Search Console to see the latest changes in behaviour.

4. Review the gaps in your always-on marketing.

The visual above shows ALL the activities you could potentially deploy to integrate your paid, owned and earned media activities. Very often there are gaps in what could be used, as this example shows. Perhaps you could improve your middle or bottom of funnel content, or you could improve your email welcomes, we’ll return to these also.

5. Review your STP

Segmentation stands for Segmentation, Targeting, Positioning. it’s well-known as being at the heart of focusing your marketing appeal on key audiences you’re targeting. You can read more in our free marketing models download.

In times of recessions, the balance between different audiences and markets may change. An obvious example in destination marketing, is that there will be more local companies.

6. Refine your personas

Effective marketing should always start with the customer and understanding customer preferences and perceptions – and how they change through time. Personas are a great way to share your understanding of customers. So put more time into creating effective persona – our persona template gives a framework for the essential information in the ‘perfect persona’. Including content mapping is an essential way to make your personas more actionable as we’ll show with the example in the ‘ACT’ section.

7. Positioning – re-examine the strengths of your brand

Introducing research about how companies use digital media and technology, Philip Alford who invited me to speak for businesses who were members of the local tourism association, starting the day by stressing that you have to start with your brand and how the customer perceives it alongside other businesses.

8. Improve your Digital value proposition (DVP)

In my books, dating way back to 2000, I recommended marketers review their ‘OVP’ or Online Value Proposition as part of their strategy. Clearly a website needs to communicate the core brand offering and brand personality, but digital gives great opportunities to add value to an audience and so develop brand preference and support purchase intent.

In the workshop, we looked at how this destination had thought through its DVP, by providing lots of options under it’s ‘Visit Us’, this is often just a single page.

In another example, this wedding venue has multiple pages describing its wedding options. By creating more detailed content and then interlinking it can help the offer become more appealing. Plus it has the benefit of making the site more effective in organic search when people are searching for this content. Simply put, the more content you develop that meets consumers’ interests, the more visits and higher conversion you should see.

9. Understand changed customer preferences

Personas should be based on research, but they may not reflect changing concerns of the time, so look to use published research or conduct your own research to see how consumer spending power has changed.

For example, the shift value attributed to e-commerce in all persona types during the pandemic has had huge repercussions for both online and the high street.

While online sales fell back 7% in July, they still very much dominate retail landscape, with online shopping 50% up on figures from February. As physical stores began to open again, July saw an overall year on year increase for retail of 3%, but for some retailers this is not enough.

10. Benchmark communications against competitors

A simple, practical tip. Keep a closer eye on your competitors than ever. In the panel, I explained how I keep an eye on our competitors and publishers we follow using Twitter lists which can then be followed as streams in Hootsuite. It’s a geeky tip, but Matt, one of the panellists, used exactly this technique in Tweetdeck to track communications for their clubs and restaurants and then compare and improve them relative to competitors.

We also recommend setting up Talkwalker or Mention as simple free brand alerts that is more powerful than the better known Google alerts.

11. Update your brand tone-of-voice

Speaking with a common, appealing voice can be difficult across all of the different channels, so developing a common agreed approach for people writing across. See these brand tone-of-voice examples for quick ways to reconsider your approach.

12. Smarter discounting

This technique can be applied in many sectors that need to be reconsidered during times of recession since consumers have less cash and competitors may offer deeper discounts. We discussed options for testing discounts for tourist attractions and bars and clubs and doing it in a creative way. For example testing 10, 20, even 30% discount, what works best in the customer journey. We noted that it wouldn’t work for some price points and some audiences. This is where being creative comes in since.

13. Review your martech stack

The research we discussed looked at what could be included in our martech stack. See our essential digital marketing tools and free guide for examples of types of tools you can need. As one example, I asked how many people were AB testing their website pages. While some people were testing their email creative using AB testing, few had used Google Optimize to test. This is a tool that is relatively simple, so you can get started with limited agency support.

I’d also say that using multiple cloud-based marketing tools can be expensive – some estimates put it at 15 to 25% of the marketing budget. There are potential savings here, either by consolidation to a single marketing cloud solution or stopping using tools you don’t use so much.

14. Review your marketing resourcing

Many businesses will be looking at the cost vs benefit of how they use consultants and agencies. Many of the businesses I spoke to, were using consultants as specialists who knew the intricacies of digital and had set them up.

15. Encourage learning

Consider the skills gaps within your team – which are most needed to prioritize. One Business Member we’re working with has recently conducted this and have concluded that it’s the fundamentals of copywriting and proofing that is the number one.

Smart Insights are all about online learning of digital marketing using relevant examples and plans, not just showing the features of systems. Through this blog, we offer many free resources or you can try our list of free online training marketing courses to improve your digital marketing skills.

Download our Free Resource – Creating a marketing action plan for a recession

With changes in consumer in consumer spending, it becomes vital to rapidly think through new alternative approaches to prioritize marketing activities with the biggest potential. That’s where this guide aims to help, by presenting a checklist of 45 ideas to review.

Access the

Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings

But how do you reach your target audience, especially with your uniquely competitive search results and strict industry regulations for legal businesses?

When it comes to serving legal information to users, Google holds websites like yours to a higher standard of quality and accuracy – there are many considerations to take when creating online content.

As a business that targets clients during some of the most stressful situations of their lives, how do you reach them while they’re actively searching for answers?

How do you create the helpful, informative content they’re looking for without violating the latest search engine policies?

Key Insights:

How to succeed in highly competitive search results with content.

How to create a content marketing strategy when people have high-stakes questions.

How to build high-quality content assets.

Legal Content Doesn’t Have To Be Boring

Creating exciting and engaging content for fields in a more serious line of work can be challenging – but it doesn’t have to be.

There are some simple steps you can take to improve your law firm’s content strategy and inspire potential clients to reach out.

It’s time for marketers to reinvent the way they look at creating content for a “boring” niche.

Want to learn how to think outside the box and produce compelling messaging that will resonate with your target audience?

This guide has everything you need to know about taking complex legal material and making it more engaging for potential clients.

Local SEO For Law Firms

When marketing for law firms, it’s important to get in front of the right users in the right stage of their journey – and that requires a hyper-targeted approach.

Local SEO tactics can be very effective in narrowing down competitive search results for users.

If you want to rank higher on Google, you’ll want to show up in the most relevant results, targeting local searchers.

This ebook will show you how to optimize your law firm’s website and business listings to rank better for local SEO.

Want to learn more about content marketing for legal businesses?

Download your copy and discover how an effective content strategy can make all the difference for your firm!

How To Add The 2023 World Cup Schedule To Your Calendar

Kick-off for the 2023 FIFA World Cup of football will be on Sunday, November 20th, with the hosting country of Qatar playing Ecuador in the opening match. With dozens of games happening over the course of a month, it can be difficult to track the different fixtures, kick-off times, and venues.

For that reason, subscribing to a calendar of the event might be a good idea. In this post, I will show you how to add the 2023 World Cup schedule to your calendar.

Why add the FIFA World Cup schedule to your calendar

While you can certainly rely on various apps to keep tabs on the competition, I have found that the best way to follow the days and times of the various games is to subscribe to a calendar of the event.

This way, you can quickly see what teams are playing on any given day, and find out what time the games are scheduled for in your timezone. For such a competition, timezone support is essential because nobody wants to have to deal with trying to figure out what 4pm in Al Khor equals to in Los Angeles.

The calendar that I have selected for you does offer timezone support, meaning each game will be displayed in your local time in your calendar.

This calendar is also automatically updated as teams move forward in the competition. This means that when France ends up first of its group and moves towards the quarter finals, semi finals, and ultimately the final game, the calendar will update in the background to always provide up-to-date information. Yes, I called it. France will get to the Finals. And win! But I digress.

Also read: How to watch or stream the 2023 FIFA World Cup

How to get the World Cup schedule on your calendar

There are so many devices out there that can subscribe to a calendar that it is impossible to show a detailed tutorial for each of them. That said, the concept is virtually the same whether you use an iPhone, an Android device, an iPad, a Mac, or a PC. For that reason, I will only show you how to get the FIFA World Cup schedule on your iPhone or on your Mac’s Calendar app.

Add World Cup schedule on your iPhone, iPad, or other device

These are instructions to add the FIFA 2023 World Cup calendar to your iPhone, iPad, or any other mobile device. This will add the calendar locally on your device, and it can also sync with your other devices. More on that below.

1) On your iPhone or iPad, visit the FIFA Football (soccer) World Cup 2023 Qatar – Fixture calendar page. Tap on the blue Subscribe to Calendar button.

2) When asked whether you want to subscribe to the calendar, tap Subscribe.

3) On the next screen you can customize the name of the calendar, and the account it is added to. I suggest using iCloud so it syncs with your other Apple devices. You can also change the color of the calendar (select green for obvious reasons), disable event alerts and more. When you’re done tweaking the settings to your liking, tap Add in the upper right corner of the screen.

Launch the Calendar app on your iPhone or iPad, where all the events are listed. If you go to November, you should see all fixtures populated into your calendar app of choice. If you don’t see any fixture, make sure the calendar you added is indeed enabled in your Calendar app.

See World Cup fixtures on your Mac calendar

1) On your Mac, go to the FIFA Football (soccer) World Cup 2023 Qatar – Fixture calendar page.

4) This is where you can customize this calendar subscription a bit. You can for example:

Change the name of the calendar

Select a color for the events labels (green is best, of course)

Select the location of the calendar, either On My Mac if you want the calendar to only appear on your Mac, or iCloud if you want this calendar to sync with your other Apple devices (recommended)

Show or remove event alerts and attachments. I like to keep both so that I can receive an alert before a game is about to start.

Change the auto-refresh rate of the calendar. Every day seems to be an appropriate refresh rate.

Choose to ignore alerts or not.

5) Just like that, you have the full calendar of the competition on your Mac.

If you selected iCloud as the location of your calendar, it will sync across your Apple devices.

What team(s) will you be rooting for during this World Cup? I’m sure you’ll have guessed what my team is by now…

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