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Board members need effective board reports in order to make good decisions. Board reports are a crucial part of good governance.
Good board reports are clear and concise. A good report should give the board the ability to discharge its duties without ambiguity.Key takeaways
Reports are crucial to the effective running of the board
They should allow for effective decision making around what to do next
Poorly integrated systems can often affect board reporting
Reports give board members the opportunity to hear from different stakeholders
What does good board reporting look like?
Good reports will provide board members with information that they can rely on when it comes to making their decisions.
The creation of board reports is vital to the working of the board and good reports should be able to integrate both financial and non-financial reporting. They should also allow for trend analysis and projections.
Boards today are increasingly evaluating information around different issues such as ESG from multiple stakeholders.
The financial information used in board reports should be relevant, material, comparable, reliable, and understandable.Stay compliant, stay competitive
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By centralising such information systems, it becomes easier for a business to integrate information from multiple sources in order to aid in reporting to the board.
One problem with board reports is that they can too often be more backward looking than is necessary and this may not be helpful when it comes to allowing the board to plan its strategy going forward.
Those compiling reports should also look for opportunities to provide a narrative around the numbers when it comes to financial information.
The different types of board reports
There can be a CEO board report or a HR board report. The CEO report can provide a breakdown of the financials along with the achievement of particular objectives.
On the other hand the HR report may discuss hiring efforts and employee turnover, diversity and inclusion and employee engagement.
Reports should cover recent, current, and upcoming projects along with a financial review and recommendations.
In addition to the above, board reports should also give information on sales, marketing, finance, and production and should relay data in an engaging way.
The features of a good board report is that it is clear, relevant, provides comparable data, and is delivered in a timely manner.
To be most effective, reports should cover recent current and upcoming projects along with a financial review and recommendations.
They should either reassure the board when everything is on track or alert them if there are any risks on the horizon.
Many reports however, are filled with too much detail before they get to the point that board members need to know. So, it is important to be concise.
A board report template
In order to write good board reports it may be useful to start with a strong template, since this provides structure and consistency in branding.
The formatting of reports should be consistent, and there should be a clear objective in mind for the report. In addition, a mix of both visual and text based information can be helpful for busy board members.
In addition to all of that, a summary can be helpful to directors who want to get a quick overview of the situation.
So, understanding what is needed when it comes to creating reports for the board is important since these will be delivered to board members prior to meetings and are essential components in the effectiveness of these meetings.
Such reports provide the context for discussing how the company is performing and so takeaways and recommendations should also be included.
There may be a need for different kinds of reports depending on the sort of topics that are up for discussion at meetings.
It is best to avoid information overload and to stick to concise and clear formatting.
Reports should provide a clear analysis of the situation and focus on future actions and they should be distributed in a timely fashion.
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It’s a fact that in most countries there are more unpaid than paid non-executive director roles. The unpaid ones tend to be on the boards of charities, sports bodies, community groups or even state funded organisations. There are, for example, over one million non-executive directors on the boards of charities in the UK.
The more glamorous and higher paid roles for board members will be on the boards of PLCs, financial services organisations or large private companies. The less glamorous roles – but higher risk ones – will be on the boards of start-ups who do not have the revenue to pay non-executive directors.
The road to becoming a paid non-executive director (NED) role will be challenging, as inevitably the standard sought will be higher from boards who will be able to pick and choose. Most boards are cautious and conservative, preferring experience (sometimes many years of the same experience) which, while safe, may not be the right thing to do for the organisation as it seeks innovation and fresh air in the boardroom.
However, globalisation, digitisation, cyber security, and new tech based business models will provide opportunities for a younger generation of competent non-executive directors.
With this is mind, here is a six step guide you need to take to land a paid board position.1. Assess your own potential
This means, what have you got to offer today? What can you bring to the table in terms of skills and experience? Carrying out a SWOT on yourself would be a good first step. Enlist the help of a friend who might be more objective to help. Does this process highlight any gaps that may need to be closed such as a relevant governance qualification.
Read more: The skills you need for the boardroom2. Position yourself in the market
A good understanding of the market you are after will help in this process. Find out what are the emerging needs on the boards in your target sectors and how you can position yourself to avail of these opportunities. Knowing how to become a paid board member is rooted in understanding how boards work, what boards require and what skills you can bring to the table.
Read more: Learn how boards work and what they require3. Build a market profile
Update your CV and LinkedIn profile so that they are appropriate for the target sectors you are after. Most recruiters will go to your LinkedIn profile first, so make sure you have a good professional photo, that your relevant experience is concise and to the point and it contains the key search words that will bring you to the attention of a recruiter.
Read more: How to prepare your LinkedIn for board roles4. Harvest your network
We all have networks, school, university, business school, sport, professional associations, trade bodies etc. Sit down and work out who in these networks can help you to reach your goal. Networking is about giving too, so play the long game here. Be visible, write blogs, do webinars, speak at conferences, become an influencer. Your ultimate goal will be to be the go-to person in your various networks.
Read more: How to find board roles5. Develop a plan
Set out a step-by-step approach for what you want to achieve, and in what timeframe. Be realistic as it’s a very competitive market.
Read more: How to find a role as a non-executive board member6. Start now, not tomorrow
The earlier you start the better. Getting a paid role will take you longer than you think.
Here’s a free eBook to help you with your journey to the boardroom.
And if you are serious about joining a board or becoming a paid non-executive director you should download the course brochure for the professional Diploma in Corporate Governance.
Setting yourself (and your organization) up for success means having a solid marketing plan.
You need a detailed strategy that identifies specific holidays and events you can leverage to maximize the impact of your brand.
But it’s so much work to create.
If only there were some incredible resources you could use. Like a ready-made calendar with all the holidays in one convenient, customizable, and easily referenceable table you could use to help you create your own 2023 marketing calendar…
Just think of how convenient it would be to identify National Weed Your Garden Day (June 13), Better Breakfast Month (September), or International Firefighters Day (May 4) with just a quick glance.
Maybe you didn’t even know holidays like NASCAR Day (May 19), World Tourism Day (September 27), and Meat Week (January 29-February 5) exist.
And you’re in luck – we’ve done all the work to create a marketing calendar template for you. And best of all, it’s free.Free Marketing Calendar And Template For 2023
Some marketers are like the ant in Aesop’s famous fable, planning for the coming year to ensure they’re moving into a new year with a defined and well-thought-out strategy.
And then there are the grasshopper types, who will suddenly recall mid-Christmas break that they don’t have anything on the calendar for 2023.
No matter which one you are, we’re here to help.2023 Marketing Calendar
Here is your marketing calendar for 2023. We’ve created a list of events, holidays, and celebrations, plus a handy template to help you market more effectively this year.
Much of the calendar is focused on the U.S. and Canada, with some major international and religious holidays.
Use the tab titled “All Holidays + Google Calendar” to Google Calendar.Your 2023 Holiday Marketing Calendar
This calendar is separated by month, so you can jump to whichever month you need:January
A new year means a new start.
Whether your goal is to stop smoking, lose those pounds you’ve accidentally packed on since Thanksgiving, or take a more positive view of the world, this is the time when it all starts.
And outside of new resolutions, you also have college football bowl games, the Sundance Film Festival, and National Hat Day to look forward to.
Weight Loss Awareness Month
National Blood Donor Month
National Thank You Month
National Hobby Month
National Hot Tea Month
Learn to Ski and Snowboard Month
National Slow Cooking Month
National Skating Mont
January 1-7 – Diet Resolution Week
January 1-7 – National Thank Your Customers Week
January 8-14 – Home Office Safety and Security Week
January 15-21 – Hunt For Happiness Week
January 16-22 – Sugar Awareness Week
January 22-28 – National School Choice Week
January 23-27 – Clean Out Your Inbox Week
January 29-February 4 – Meat Week
January 1 – New Year’s Day
January 1 – National Hangover Day
January 1 – Outback Bowl
January 1 – Rose Bowl
January 1 – NHL Winter Classic
January 2 – Science Fiction Day
January 3 – Festival of Sleep Day
January 4 – Trivia Day
January 5 – National Bird Day
January 5-8 – PGA Tournament of Champions
January 6 – National Bean Day
January 6 – Cuddle Up Day
January 7 – Orthodox Christmas
January 8 – Elvis’s Birthday
January 9 – College Football Playoff National Championship
January 10 – Golden Globes
January 10 – National Bittersweet Chocolate Day
January 10 – Houseplant Appreciation Day
January 10 – National Clean Off Your Desk Day
January 12 – Stick to Your New Year’s Resolution Day
January 13 – National Rubber Ducky Day
January 14 – Dress Up Your Pet Day
January 15 – National Hat Day
January 17 – Ditch New Year’s Resolutions Day
January 17 – Martin Luther King, Jr. Day
January 18 – Winnie the Pooh Day (Author A.A. Milne’s birthday)
January 19 – National Popcorn Day
January 19-29 – Sundance Film Festival
January 20 – Penguin Awareness Day
January 20 – National Cheese Lover’s Day
January 21 – National Hugging Day
January 22 – Chinese New Year
January 23 – National Pie Day
January 24 – Compliment Day
January 24 – National Peanut Butter Day
January 24 – Community Manager Appreciation Day #CMAD
January 25 – Opposite Day
January 26 – Spouse’s Day
January 27 – Chocolate Cake Day
January 27-29 – Winter X Games
January 28 – Data Privacy Day
January 29 – National Puzzle Day
January 31 – Backward Day
Popular Hashtags For January:
Though it’s only 28 days long, February is jam-packed with events you can leverage for your marketing campaigns.
Spread the love on Valentine’s Day, celebrate the end of winter (or lament its continuation) on Groundhog Day, and do some good deeds for Random Acts of Kindness Week.
Need a few more ideas to flesh out your calendar? Scroll on.
Black History Month
American Heart Month
National Heart Month
National Weddings Month
National Cherry Month
February 5-11 – Children’s Authors and Illustration Week
February 9-15 – New York Fashion Week
February 12-18 – Freelance Writers Appreciation Week
February 12-18 – International Flirting Week
February 19-25 – National Pancake Week
February 14-21 – Condom Week
February 14-20 – Random Acts of Kindness Week
February 1 – National Freedom Day
February 2 – Groundhog Day
February 3 – Give Kids a Smile Day
February 3 – Bubble Gum Day
February 3 – Wear Red Day
February 4 – World Cancer Day
February 5 – World Nutella Day
February 5 – National Weatherperson’s Day
February 6 – National Chopsticks Day
February 7 – Send a Card to a Friend Day #SendACardToAFriendDay
February 8 – Boy Scout’s Day
February 9 – National Pizza Day
February 10 – Umbrella Day
February 11 – Make a Friend Day
February 12 – Lincoln’s Birthday
February 13 – Super Bowl Sunday
February 14 – Valentine’s Day
February 15 – Susan B. Anthony’s Birthday
February 15 – Singles Awareness Day
February 17 – Random Acts of Kindness Day
February 18 – Drink Wine Day
February 20 – Love Your Pet Day
February 20 – Presidents Day
February 21 – Fat Tuesday/Mardi Gras
February 22 – Ash Wednesday
February 22 – Washington’s Birthday
February 22 – Margarita Day
February 22 – Walk Your Dog Day
February 24 – National Tortilla Chip Day
February 26 – National Pistachio Day
February 28 – Floral Design Day
Popular Hashtags For February:
The beginning of spring, March Madness, and, of course, St. Patrick’s Day – who doesn’t love March?
Okay, that whole coming in like a lion thing is a little rough, but even on the coldest days, you can take heart that the worst is almost over.
Here are some holidays and events you can use to make your brand’s March a great one.
Women’s History Month
Music in Our Schools Month
Irish Heritage Month
American Red Cross Month
March for Meals
The Great American Cleanup
Ramadan begins on March 22
March 6-12– Girl Scout Week
March 12-18 – Campfire Birthday Week
March 13-19 – National Sleep Awareness Week
March 27 – Apr 2 National Cleaning Week
March 1 – Peanut Butter Lover’s Day
March 2 – National Read Across America Day (Dr. Seuss Day)
March 3 – World Wildlife Day
March 4 – Grammar Day
March 4 – Day of Unplugging
March 4 – Employee Appreciation Day
March 6 – Dentist’s Day
March 6 – Oreo Day
March 7 – Cereal Day
March 8 – International Women’s Day
March 10 – Popcorn Lover’s Day
March 12 – Daylight Savings
March 12– Girl Scout Day
March 12 – 95th Academy Awards Ceremony
March 13 – National Good Samaritan Day
March 13 – Napping Day
March 14 – Pi Day
March 15 – The Ides of March
March 17 – St. Patrick’s Day
March 17 – World Sleep Day
March 18 – Awkward Moments Day
March 20 – First Day of Spring
March 21 – World Down Syndrome Day
March 21 – International Day for the Elimination of Racial Discrimination
March 22 – World Water Day
March 22 – Ag Day (Agriculture Day)
March 22 – American Diabetes Association Alert Day
March 22 – First day of Ramadan
March 23 – Puppy Day
March 26 – Purple Day for Epilepsy Awareness
March 26 – Earth Hour Day
March 29 – Mom & Pop Business Owners Day
March 30 – National Doctor’s Day
March 30 – Baseball Opening Day
March 31 – Crayon Day
March 31 – Transgender Day of Visibility
Popular Hashtags For March:
Just listen to those birds singing and the bees humming – April is a time of natural rejuvenation.
Give your targets and customers a laugh with an April Fool’s prank, schedule an event around the Master’s tournament (or hit the links yourself), and show your love for our planet on Earth Day. Just don’t forget taxes are due on the 15th.
For more ideas, we’ve provided a list below.
National Volunteer Month
National Autism Awareness Month
Keep America Beautiful Month
National Garden Month
Stress Awareness Month
National Poetry Month
Ramadan ends on April 21
April 17-23 – National Volunteer Week
April 17-23 – Animal Cruelty/Human Violence Awareness Week
April 24-30 – Administrative Professionals Week
April 24-30 – National Princess Week
April 25-29 – Every Kid Healthy Week
April 1 – April Fool’s Day
April 2 – Palm Sunday
April 2 – Equal Pay Day
April 2 – World Autism Awareness Day
April 2 – National Peanut Butter and Jelly Day
April 3 – Don’t Go To Work Unless it’s Fun Day
April 3 – Find a Rainbow Day
April 4 – School Librarian Day
April 3-9 – Masters Tournament PGA
April 6 – National Walking Day
April 7 – Good Friday
April 7 – National Beer Day
April 7 – World Health Day
April 9 – Easter Sunday
April 9 – Winston Churchill Day
April 10 – Golfer’s Day
April 11 – National Pet Day
April 12 – National Grilled Cheese Day
April 15 – National Titanic Remembrance Day
April 15 – Tax Day
April 14-23 – Coachella Music Festival
April 17 – Boston Marathon
April 18 – Patriot’s Day
April 20 – Lookalike Day
April 21 – National High-Five Day
April 21 – Last day of Ramadan
April 22 – Earth Day
April 27 – Denim Day
April 27 – Administrative Professionals Day
April 28 – Take Your Daughter and/or Son to Work Day
April 28 – National Superhero Day
April 28 – Arbor Day
April 30 – National Honesty Day
April 30 – National Adopt a Shelter Pet Day
Popular Hashtags For April:
School is winding down, temperatures are heating up, and barbecue grills are being lit – it can only mean the arrival of May.
National Celiac Disease Awareness Month
Clean Air Month
Global Employee Health and Fitness Month
National Barbecue Month
National Bike Month
National Hamburger Month
National Salad Month
National Photo Month
Gifts from the Garden Month
Lupus Awareness Month
National Military Appreciation Month
May 1-7 – National Pet Week
May 1-7 – National Travel & Tourism Week
May 1-7 – Drinking Water Week
May 2-6 – Teacher Appreciation Week
May 6-12 – Nurse’s Week
May 8 – May 14 – Food Allergy Awareness Week
May 1 – May Day
May 1 – Mother Goose Day
May 3 – Thank A Teacher Day
May 3 – National Teacher’s Day
May 4 – Star Wars Day
May 4 – National Firefighters Day
May 5 – Cinco De Mayo
May 5 – World Password Day
May 6 – National Nurses Day
May 6 – Military Spouse Appreciation Day
May 6 – Kentucky Derby
May 8 – World Red Cross and Red Crescent Day
May 10 – National Receptionists Day
May 11 – Eat What You Want Day
May 14 – Mother’s Day
May 14 – World Fair Trade Day
May 15 – National Chocolate Chip Day
May 16 – Love a Tree Day
May 18-21 – PGA Championship
May 19 – NASCAR Day
May 20 – National Bike to Work Day
May 20 – Be a Millionaire Day
May 20 – Armed Forces Day
May 22 – Victoria Day (Canada)
May 25 – Red Nose Day
May 25 – Geek Pride Day
May 25 – National Wine Day
May 26 – Sally Ride Day
May 28 -June 11 – French Open
May 28 – Indianapolis 500
May 29 – Memorial Day
May 31 – World No-Tobacco Day
Popular Hashtags For May:
#StarWarsDay & #Maythe4thBeWithYou
#MemorialDay & #MDW
Summer, summer, summertime. June is the month when it finally starts to feel like summer.
Make your brand a must-have companion for planning a beachside vacation or hosting a cookout.
And don’t forget it’s also the month for LGBTQ+ Pride, Flag Day, and Father’s Day, along with all the other events listed here.
Men’s Health Month
National Safety Month
Acne Awareness Month
LGBTQ Pride Month
National Adopt a Cat Month
June 4-10 – Pet Appreciation Week
June 12-18 – Men’s Health Week
June 19-25 – National Camping Week
June 23-26 – Watermelon Seed Spitting Week
June 1 – Global Parents Day
June 2 – National Rocky Road Ice Cream Day
June 3 – National Donut Day
June 3 – Belmont Stakes
June 4 – Hug Your Cat Day
June 4 – National Cheese Day
June 5 – World Environment Day
June 7 – National Chocolate Ice Cream Day
June 8 – World Oceans Day
June 8 – National Best Friends Day
June 9 – Donald Duck Day
June 10 – Iced Tea Day
June 13-15 – Bonnaroo Music Festival
June 13 – National Weed Your Garden Day
June 14 – Flag Day
June 15-18 –U.S. Open PGA
June 18 – National Splurge Day
June 18 – World Juggler’s Day
June 19 – Father’s Day
June 21 – First Day of Summer / Summer Solstice
June 21 – National Selfie Day
June 22 – National Kissing Day
June 25 – National Take a Dog to Work Day
June 29 – Camera Day
June 30 – National Handshake Day
June 30 – Social Media Day
Popular Hashtags For June:
From pet safety tips for the Fourth of July to Amazon Prime Day, July presents lots of opportunities for savvy marketers.
So, celebrate your independence, gorge yourself on too many hotdogs, and celebrate your friends with one of many July-themed events.
Family Golf Month
Ice Cream Month
National Grilling Month
National Picnic Month
National Independent Retailer Month
National Blueberry Month
July 17-23 – Capture the Sunset Week
July 1 – National Postal Worker Day
July 1 – International Joke Day
July 1 – 23 – Tour de France
July 2 – World UFO Day
July 3-16 – Wimbledon
July 4 – Independence Day
July 4 – Nathan’s Hot Dog Eating Contest
July 5 – National Bikini Day
July 7 – World Chocolate Day
July 8 – National Video Games Day
July 11 – National 7-Eleven Day
July 12 – Pecan Pie Day
July 13 – Rock Worldwide Day
July 13 – French Fry Day
July 16 – World Snake Day
July 17 – World Emoji Day
July 17 – National Ice Cream Day
July 19 – National Daiquiri Day
July 20 – Hot Dog Day
July 20 – National Moon Day
July 21-25 – Summer X Games
July 24 – Amelia Earhart Day
July 24 – Parents’ Day
July 26 – Aunt and Uncle Day
July 28 – World Hepatitis Day
July 28-30 – World Lumberjack Championships
July 30 – Father-in-Law Day
July 30 – International Day of Friendship
July 30 – Friendship Day
Popular Hashtags For July:
August means the hottest days, back-to-school and the return of football.
Whether you’re celebrating the end of summer or trying to finish your tan in the dog days, August means lots of opportunities for fun.
Here are some holidays and celebrations you can use for your August marketing calendar:
Back to School Month
National Golf Month
National Breastfeeding Month
Family Fun Month
August 1-7 – International Clown Week
August 6-12 – National Farmers’ Market Week
August 14-20 – National Motorcycle Week (Always 2nd full week of August)
August 14-20 – Feeding Pets of the Homeless Week (Always 2nd full week of August)
August 1 – National Girlfriends Day
August 2 – National Ice Cream Sandwich Day
August 3 – Hall of Fame Game/ NFL Preseason begins
August 4 – National Chocolate Chip Cookie Day
August 5 – International Beer Day
August 8 – International Cat Day
August 9 – Book Lover’s Day
August 10 – National S’mores Day
August 11 – National Son and Daughter Day
August 12 – Middle Child’s Day
August 13 – Left-hander’s Day
August 16 – National Tell a Joke Day
August 18 – Bad Poetry Day
August 19 – World Photo Day
August 19 – World Humanitarian Day
August 20 – National Lemonade Day
August 21 – Senior Citizens Day
August 26 – National Dog Day
August 26 – Women’s Equality Day
August 30 – Frankenstein Day
August 31 – National Trail Mix Day
Popular Hashtags For August:
The heat has finally broken, and Autumn has started to roll in – what better reason for dancing in September?
There are a lot of popular holidays and events you can leverage for marketing this month, including the kickoff of Hispanic Heritage Month, Grandparents Day, and, of course, Labor Day.
And if you forget to include National Talk Like a Pirate Day in your marketing calendar, someone may make you walk the plank, matey.
National Preparedness Month
National Food Safety Education Month
Fruit and Veggies—More Matters Month
National Yoga Awareness Month
Whole Grains Month
Hispanic Heritage Month (September 15 – October 15)
Little League Month
Better Breakfast Month
September 10-16 – National Suicide Prevention Week
September 19-25 – Pollution Prevention Week
September 18-24 – National Indoor Plant Week
September 20-27 – National Dog Week
September 2 – World Beard Day
September 3 – International Bacon Day
September 4 – Labor Day
September 5 – Cheese Pizza Day
September 5 – International Day of Charity
September 6 – Read a Book Day
September 10– Grandparents Day
September 11 – 9/11
September 12 – Video Games Day
September 13 – Uncle Sam Day
September 15 – Greenpeace Day
September 15-17– Rosh Hashanah
September 16 – Constitution Day
September 17 – Citizenship Day
September 17 – Oktoberfest Begins
September 17 – Boys’ and Girls’ Club Day for Kids
September 18 – Wife Appreciation Day
September 19 – International Talk Like a Pirate
September 22–25 – Presidents Cup PGA
September 21 – International Day of Peace
September 22 – Car-free Day
September 22 – First Day of Fall
September 22 – Native American Day
September 23 – Checkers Day
September 27 – World Tourism Day
September 27– National Voter Registration Day
September 28 – World Rabies Day
September 28 – National Good Neighbor Day
September 29 – World Heart Day
September 30 – International Podcast Day
Popular Hashtags For September:
Get your trick-or-treat bags ready, fill up that pumpkin spice latte, and light up the bonfire – it’s October.
There’s so much more to this month than just Halloween. It also has Teacher’s Day, International Coffee Day, and the beginning of the World Series.
Take a look at some other marketing themes for this month:
Breast Cancer Awareness Month
Bully Prevention Month
Adopt a Shelter Dog Month
Halloween Safety Month
Financial Planning Month
National Pizza Month
October 2-8 – Great Books Week (always the first full week)
October 2-8 – National Work From Home Week (always the first full week)
October 16-22 – Mediation Week (third week in October)
October 16-22 – National Business Women’s Week (third week in October)
October 23-31 – National Red Ribbon Week
October 1 – Coffee Day
October 1 – World Vegetarian Day
October 2 – Name Your Car Day
October 2 – Brow Day
October 3 – Oktoberfest Ends
October 3 – National Techies Day
October 3 – National Boyfriends Day
October 4 – National Taco Day
October 4-5 – Yom Kippur
October 5 – World Teacher’s Day
October 7 – National Kale Day
October 7 – World Smile Day
October 9 – Leif Erikson Day
October 9 – Columbus Day
October 9 – Indigenous Peoples’ Day
October 9 – Thanksgiving Day (Canada)
October 10 – World Mental Health Day
October 11 – It’s My Party Day
October 14 – World Egg Day
October 15 – Sweetest Day
October 16 – World Food Day
October 16 – Boss’s Day
October 17 – Spirit Day (anti-bullying)
October 22 – Make a Difference Day
October 24 – United Nations Day
October 28 – MLB World Series begins
October 30 – Mischief Night
October 30 – Checklist Day
October 31 – Halloween
Popular Hashtags For October:
Smell that crisp air, take in the beauty of changing leaves, and warm up around the fire pit this November.
The month in which we all give thanks, it’s also Peanut Butter Lover’s Month and Movember.
Kick off your marketing calendar with a Day of the Dead celebration, honor those who served on Veteran’s Day, and get ready for the big sales on Black Friday and Cyber Monday.
National Healthy Skin Month
Gluten-Free Diet Awareness Month
National Adoption Month
National Gratitude Month
Peanut Butter Lovers’ Month
National Diabetes Awareness Month
November 7-13 – World Kindness Week (second week: Monday – Sunday)
November 13-19 – American Education Week
November 20-26 – Game and Puzzle Week
November 1 – Day of the Dead
November 1 – All Saint’s Day
November 1 – World Vegan Day
November 2 – Day of the Dead Ends
November 3 – Sandwich Day
November 4 – King Tut Day
November 6 – Daylight Savings Time ends
November 8 – Cappuccino Day
November 8 – STEM Day
November 10 – Marine Corps Birthday
November 11 – Veterans Day
November 12 – Chicken Soup for the Soul Day
November 13 – World Kindness Day
November 13 – Sadie Hawkins Day
November 14 – World Diabetes Day
November 15 – America Recycles Day
November 15 – National Entrepreneurs Day (third Tuesday of November)
November 16 – International Tolerance Day
November 17 – Homemade Bread Day
November 20 – Transgender Day Of Remembrance
November 23 – Thanksgiving Day
November 24 – Black Friday
November 25 – Small Business Saturday
November 27 – Cyber Monday
November 28 – Giving Tuesday
Popular Hashtags For November:
The end is in sight – you’ve made it to the last month of the year. But you know what that means, right? 2024 is right around the corner.
Send your year off in style with marketing campaigns dedicated to more than the holiday season. This is also the month featuring Nobel Prize Day, Bill of Rights Day, and the first day of winter.
And don’t forget to check back here for a handy guide to 2024 marketing content.
National Human Rights Month
Operation Santa Paws
December 7 – December 15 – Chanukah
December 26 – January 1 – Kwanzaa
December 1 – World AIDS Day
December 1 – Rosa Parks Day
December 3 – International Day of Persons with Disabilities
December 4 – Cookie Day
December 6 – St. Nicholas Day
December 7 – Pearl Harbor Remembrance Day
December 9 – Christmas Card Day
December 10 – Nobel Prize Day
December 12 – Poinsettia Day
December 14 – Roast Chestnuts Day
December 15 – Bill of Rights Day
December 15 – National Ugly Christmas Sweater Day (Third Friday in December)
December 18 – Free Shipping Day
December 18 – Bake Cookies Day
December 20 – Go Caroling Day
December 21 – First Day of Winter / Winter Solstice
December 23 – Festivus
December 24 – Christmas Eve
December 25 – Christmas Day
December 26 – Kwanzaa
December 26 – Boxing Day
December 27 – National Fruitcake Day
December 31 – New Year’s Eve
Popular Hashtags For December:
Featured Image: Paulo Bobita/Search Engine Journal
Bootstrap 5 was released as a final public version. This essentially means you should prepare migrating from previous version and use the new version for building any new websites. Whether you are migrating or starting a new site, you should first learn the bare minimum or starter template. In this tutorial we will explain how to create base Bootstrap 5 starter template for starting your projects with simple examples.Using Bootstrap 5 Starter Template
Downloading Bootstrap source files
Hosting Bootstrap 5 files on your server
Using Bootstrap 5 starter template with CDN links
Customizing Bootstrap 5 components
Taking starter template further
Using bundled script file in version 5
Including Bootstrap icons
Using static site generators1. Downloading Bootstrap 5 Source Files
You can learn more about getting Bootstrap files in getting started with Bootstrap article.2. Using Bootstrap Files on Your Own Server
Bootstrap 5 Files
There are multiple CSS versions available in the downloaded source file:
Default and minified CSS files which you can use with any project
Grid only version
Reboot only version
On a production server, you can use the minified version “bootstrap.min.css” for all your needs. The source map files help to map between the source and the precompiled minified versions. You don’t need to use reboot, grid and map files for regular usage on the sites.
Note: When you only use “bootstrap.min.css” file on your site, some browsers like Safari will show error or warning in developer console that source map file is missing. In order to fix the error, open the Bootstrap CSS file and remove the last line “/*# sourceMappingURL=bootstrap.min.css.map */“.
Bootstrap 5 JS Files
With the above understanding the source files will have the following structure containing lot of CSS and JS files.
bootstrap/ ├── css/ │ ├── bootstrap-grid.css │ ├── bootstrap-grid.css.map │ ├── bootstrap-grid.min.css │ ├── bootstrap-grid.min.css.map │ ├── bootstrap-grid.rtl.css │ ├── bootstrap-grid.rtl.css.map │ ├── bootstrap-grid.rtl.min.css │ ├── bootstrap-grid.rtl.min.css.map │ ├── bootstrap-reboot.css │ ├── bootstrap-reboot.css.map │ ├── bootstrap-reboot.min.css │ ├── bootstrap-reboot.min.css.map │ ├── bootstrap-reboot.rtl.css │ ├── bootstrap-reboot.rtl.css.map │ ├── bootstrap-reboot.rtl.min.css │ ├── bootstrap-reboot.rtl.min.css.map │ ├── bootstrap-utilities.css │ ├── bootstrap-utilities.css.map │ ├── bootstrap-utilities.min.css │ ├── bootstrap-utilities.min.css.map │ ├── bootstrap-utilities.rtl.css │ ├── bootstrap-utilities.rtl.css.map │ ├── bootstrap-utilities.rtl.min.css │ ├── bootstrap-utilities.rtl.min.css.map │ ├── bootstrap.css │ ├── bootstrap.css.map │ ├── bootstrap.min.css │ ├── bootstrap.min.css.map │ ├── bootstrap.rtl.css │ ├── bootstrap.rtl.css.map │ ├── bootstrap.rtl.min.css │ └── bootstrap.rtl.min.css.map └── js/ ├── bootstrap.bundle.js ├── bootstrap.bundle.js.map ├── bootstrap.bundle.min.js ├── bootstrap.bundle.min.js.map ├── bootstrap.esm.js ├── bootstrap.esm.js.map ├── bootstrap.esm.min.js ├── bootstrap.esm.min.js.map ├── bootstrap.js ├── bootstrap.js.map ├── bootstrap.min.js └── bootstrap.min.js.map
The basic starter template should look like below when you host the above files on your server:
Add Your Content Here
Remember, if you are not using the bundled JS file then you need to include separate JS and popper script files. If you have noticed properly, there are many additional tags and scripts in the starter template.
Note we have used “assets/css/bootstrap.min.css” and “assets/js/bootstrap.bundle.min.js” as file paths. It is a good habit to keep all CSS and JS files in separate folder so that it is easy to manage. This essentially means you should create corresponding folders on your server and upload the Bootstrap CSS and JS files manually. Also keep the images in separate “images” folder and HTML files on the root of your site. So the entire structure should look something like below on your server:
Bootstrap 5 Theme File Structure
The “Theme Folder” in the above example is your site’s root folder which should be your domain or subdomain or subdirectory.3. Using Starter Template with CDN
Hosting all needed files on your server is the correct way but it will impact the loading speed and hosting capacity. So, we recommend to use CDN links for CSS and JS files instead of hosting them on your own server. This will ensure the fast delivery of those static files and improve the page loading speed. Below is a Bootstrap 5 starter template with CDN links for CSS and scripts. You can simply add content on the body section to start building your site or theme. Earlier, Bootstrap 4 version was from Bootstrap CDN network and the latest version 5 is from jsDelivr.4. Customizing Bootstrap Source Files
Using the complete template files are not required in all cases. For example, when you want to use only Bootstrap buttons then you can only use the appropriate styles for the buttons. Bootstrap offers a customizer for the previous version 3.4 where you can choose what components are required and generate the precompiled files.
Customizing Bootstrap Files
At this moment there is no detailed customizer available for Bootstrap 5 version. However, you can refer the official documentation site for getting more details on customizing Bootstrap 5.
5. Taking Starter Template Further
Now that you have your final starter template either hosted on your server or using CDN links. The next step is to add content and start building your site. Below is one simple example in which we have created different contextual buttons using default Bootstrap button classes.
The output should look like below on the browser:
Ideally there is no need of using jQuery, popper and Bootstrap script files for creating simple buttons which are controlled through CSS. We have shown the example for the sake of completeness of the starter template. Also when you add more components, the bundled script file should be included.6. Using Bootstrap Bundled Script Version
As explained above, Bootstrap 5 has a bundled script file combining “bootstrap.min.js” and “popper.min.js“. So if you want to use the bundled version then modify the starter template like below using “bootstrap.bundle.min.js” file.
Add Your Content Here7. Including Bootstrap Icons in Template
Bootstrap version 5 comes with 1300+ free SVG icons that you can easily include in your websites. It helps to eliminate the dependency of external icons like Font Awesome icons. There are multiple ways to include the icons in your starter template and the best option is to use CDN CSS like below. We have shown an example icon in the body section with alert component. You can get the complete list of CSS classes for the icons here.8. Using Static Site Generators
It is easy to create a static website using Bootstrap starter template, but modifying multiple static files on a bigger site will consume lot of time. A single webpage contains different sections like header, main content, footer and sidebar. All sections other than the main content are used site wide with the same information. Static generators use the concept of partials by having the base templates for each of the sections like header, footer and sidebar. Finally all these base templates are assembled with the main body content on each pages separately.
This article was published as a part of the Data Science Blogathon.Introduction
A private blockchain is an excellent if you want multiple organizations to share a platform for cross-technology solutions? A consortium blockchain e best fit as its features make it exceptional between public and private blockchains.
A consortium blockchain is a group of multiple financi nsaction will be valid if 8 nodes sign the block.
Further, in this article, you’ll learn about the consortium blockchain’s features, drawbacks, and real-life implications. Also, you’ll know the difference between consortium, public and private blockchains.What is a Consortium Blockchain?
In a consortium blockchain, nodes from multiple organizations or enterprises govern the network with far more privacy. They collaborate to share and change information through this platform to maintain workflow, scalability, and accountability. As a type of blockchain, a consortium mirror some features of a private and public blockchain, like privacy and scalability.
Still, it maintains a difference by reducing the network load where a controlled number of nodes contributes; its voting base system through a few known participants is a
The principal aim of a consortium blockchain is to help institutes resolve challenges and find solutions applicable through this platform. A few of the well-known consortium blockchains are CORDA and Quorum.
Figure 1. Consortium BlockchainWhat are the Features of Consortium Blockchain?
The consortium blockchain helps transfer the data, but it’s separate from crypto creation and manageme that’s the department of a public blockchain. Where is consortium best? It’s best for collaboration between the organizations. Here are some essential characteristics of it:
Rules and Regulations
The consortium is specially designed for multiple companies and organizations, so regulations are far more critical to keep the juices flowing. Here, nodes have to work under the rules of this network. That helps to build a team environment and increase efficiency at an expedited pace.
Fast Pace Transaction
Consortium blockchain owns few participants. That’s why nodes from different organizations produce less competition for transaction verification. Controlled user groups also help to reach a consensus fast. All these factors contribute well to faster transactions.
Secrecy of Data
Apart from reduced network load, fewer nodes also underpin data privacy. Unlike private blockchains, here, datasets are exposed to a limited group of people. This system leverages the security and originality of data in the blocks. Only some nodes’ c
Figure 2. Features of Consortium Blockchain
Change of Data
In a public blockchain, a change of data is nearly impossible. A massive number of users contribute to the reason. While in the consortium, fewer users can change the data through the co y decision.
No Criminal Act
As a federated blockchain is entwined with a few known members, it eliminates the risk of criminal or illegal acts because most anonymous users are notorious for hogging up the processes in a network. Everyone knows each other in this chain, creating an environment of checks and balances that minimizes the probability of illegal activity, making this platform a safe option for enterprises.
Zero Chance of 51% Act
51% of the user’s attacks can be dreadful for the blockchain platform. A private blockchain is more prone to this issue as more than half of the members of single organizations can collaborate and override or even make reverse transactions.
However, the consortium is far from this issue because of the proper authentication of every transaction by specified nodes from multiple enterprises. The reason is that collaborating with various companies to 51% for doing something fishy in the network is challenging.
Figure 3. Speed Transaction in chain
Low Energy Consumption
Federated blockchain is designed for users’ needs. Therefore, it requires less energy for consensus, transaction verification, and document validation. However, data mining sucks immense computing power, which means burdensome energy bills, and that’s the case with a public blockchain.
If it continues, the energy supply will become insufficient to satisfy the mining needs. Federated blockchain offers a solution to this problem by using less complex algorithms in its processes, all to lessen energy consumption.
Reduced Transactional Costs
Consortium blockchain providers offer this platform to users with low transactional costs. Unlike a public blockchain, where more users can expand the transactional costs, in the federated network, transactional fees remain the same irrespective of the number of users. Indeed, this chain is far cheaper for enterprises than traditional banking schemes.
In the consortium blockchain, you will face scalability issues at a minimized level. Why though? Well, this chain has controlled nodes for validation. Hence, it’s a cool feature of a consortium where selected nodes manage the network efficiently, lowing the probability of slow network output and delayed transactions. As a permission blockchain, federated elevates a better user experience with a timesaving feature.
What are the Drawbacks of Consortium Blockchain?
The centralized network structure of a consortium facilitates vicious players to disobey the network rules.
The upgrading of such a platform is not easy because of the increased number of members, as this process requires each network member’s permission.
The consortium’s effectiveness is still under development.
A corporation among the enterprises can help the field’s development. However, the probability of such a corporation is less here.
Apart from solutions like R3’s Corda, Quorum of JP Morgan, and Hyperledger in a consortium, a unified framework is yet to be established.
Building such a platform takes much work, requiring different organizations to sit at one table for communication protocols.Use Cases of Consortium Blockchain
The consortium is a dynamic innovation that provokes many industries to get their feet wet. Here are some sectors where this technology fits right.
Figure 4. use of consortium blockchain in different sectorsLogistics
As a complex operation, logistics involves the management of articles from their origin to their destination source, all to help companies and customers. The consortium can make this process easy by putting all the supply chain participants on one network. It will help keep a clean track of logistics from its provenance point to the complete shipping process.Finance & Banking
This industry deals with issuing and trading assets, including KYC. In a consortium, all the banks put their info on datasets in one place. Whenever a bank needs to verify or access the creditor’s info, this distributed ledger will be there to help. A datolite analysis shows that consortium is the most favorable option for cross sectors implementation.Health & Insurance
If you opt for health insurance as security, you can claim it whenever you spend in the hospital. To speed up the process and timesaving factor, hospitals, and insurance companies can collaborate to exchange money and information through the consortium.Difference Between Public Blockchain, Consortium Blockchain, and Private Blockchain
Figure 5. Difference between public blockchain, private blockchain, and consortium blockchain
Time for Transaction
Control & Authority
No single entity or authority controls a public blockchain, forming a decentralized network. In contrast, in a private blockchain, the members of a single organization control the network, making it a centralized ecosystem. While in the consortium, multiple organizations or enterprises combine to control and manage a platform. That means this network is partially decentralized with sprinkles of centralization.
Being highly decentralized, the data tempering in a public blockchain is impossible. While in a private blockchain, users of a single organization can read or write the data over a digital ledger through consensus agreement. For the consortium, nodes from multiple organizations can change the data through a voting system.
Resources & Costs
Unlike a public blockchain, consortium and private use fewer resources to set up a platform; for this purpose, in the initial stages, they demand investment that will pay off in the longer run. Also, the algorithm used in public blockchain for consensus sucks a lot of power, leading to high costs. Consensus algorithms are less power-hungry and cost-effective in private and consortium blockchains.Conclusion
Here are some critical takeaways from this article.
Consortium blockchain facilitates multiple private organizations to bind and reap results, such as saving time and reducing operational costs.
Speedy transactions and scalability make this platform ideal for companies with common objectives.
Uses cases of this chain are health and insurance, logistics, and supply chain, as these are deemed as top industries for this platform.
The platform’s data is only shared with a controlled number of participants, a check and balance to lessen the likelihood of corruption.
The media shown in this article is not owned by Analytics Vidhya and is used at the Author’s discretion.
This article was published as a part of the Data Science Blogathon.Introduction
Do you know that data is the ultimate goal for every organization, and hence actually I believe that it is the ruler? Without data, nothing can be achieved. From a business perspective to solving problems for end-to-end applications we require data.
This data needs to be in order to derive some purpose from it. Because forms of data can be texts, images, videos, infographics, gifs, etc. Some data are structured while most of them are unstructured. Collection, analysis, and prediction are the necessary steps that are to take into consideration with this data.
Image SourceNow, what exactly are Data Science and Machine learning?
I’ll just define it for you in a simple way. All the context related to this can be similar if you search somewhere else. So data science is the science of deriving insights from data for the purpose of gaining the most important and relevant source of information. And with a reliable source of information making predictions by the use of machine learning. So I guess you might have very well understood this definition. Now my point here is that with data science you can bring meaningful insights.Why there is a need for data science and machine learning?
Data has been there for a very long time. During earlier times analysis of data was done by statisticians and analysts. Analysis of data was done primarily to get the summary and what were the causes. Mathematics was also the core subject of interest when used for this work.How data science and machine learning solutions?
Data science uses statistical methods, maths, and programming techniques to solve these problems. The programming techniques are extensively used for analysis, visualizing, and making predictions. So you see it does all the work of a statistician, programmer, and maths. The study of all these major areas makes the best way of dealing with such big data. Machine learning is integrated by making models from various algorithms.
This is done for model building in data science which helps for future predictions. These predictions depend upon the new data which is given to the model without explicitly telling it what to do. The model understands it and then gives us the output or solution. For example, banks use machine learning algorithms to detect if there is a fraud transaction or not. Or if this customer will default in paying his credit card dues.
Cancer detection in the health care industry uses data science and machine learning to detect if patients are prone to cancer or not. So there are a lot of examples around us where companies are widely using this. Online food delivery companies like zomato or swiggy use for recommending us food to order based on what have we ordered in the past. This type of machine learning algorithm is a recommendation system. They are also used by YouTube, Spotify, Amazon, etc.The Data science life cycle.
There are various steps involved in solving business problems with data science.
1. Data acquisition – this process involves the collection of data. Depends on are objectives or what is the problem that needs to be solved. By this means, we tend to gather the required data.
2. Data pre-processing – this stage involves processing data in a structured format for ease of use. Unstructured data cannot be used for any analysis because it will give wrong business solutions and can have a bad impact on consumers.
3.Exploratory data analysis (EDA) – it is one of the most important stages where all the summarizations of data by statistics and math’s. Identifying the target(output) variable and predictor(independent) variables. Visualization of data and then sorting all the necessary data that will be used for predictions. Programming plays a vital role in this. A data scientist spends almost 75% of their time on this to understand their data very well. Further in this stage data is divided into training and test data.
4. Model building – After EDA we select the most appropriate methods to build our model. This is done with the use of machine learning algorithms. Selection of algorithms like regression, classification, or clustering. As machine learning algorithms are of 3 types. Supervised learning, unsupervised learning, and reinforcement learning. There are different sets of algorithms for all these types. Selecting them depends mainly on what is a problem are we trying to solve.
5. Evaluation of model – model evaluation is done to see how efficient our model is doing on the test data. Minimizing errors and also tuning of the model.
6. Deployment of model – model deployment is done as now it is fit to cater to all the future data for making predictions.
Note: There are re-evaluation techniques involved even after deployment to keep our model up-to-date.How all this is done?
Data science tools and frameworks are specifically used for this process. Some popular tools like jupyter, tableau, tensor flow. Programming languages such as Python and R are important to do these tasks. To know and learn any one language is sufficient. Python and R are widely used for data science because there are additional libraries that make it easy for any data science project. I prefer Python as it is open-source, easy to learn, and has huge community support across the world. Statistics, math, and linear algebra are some core subjects you need to understand before getting involved in any data science or machine learning project.
In the future, these sources of data will keep on expanding and there will be a need to harvest all of these. An important part or information to get from this data will only derive the need for data scientists and machine learning engineers.
Mohammed Nabeel Qureshi
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