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What are lookalike & Custom audiences?

A lookalike audience is a list of users whose features and Facebook profiles are similar to the ones of users you have in another list.

A custom audience is a list of users you generate manually, via a page or via the installation of cookies on your website.

For instance, a custom audience could be the custom audience you created with the email IDs of your subscribers. You can then create a lookalike audience including users whose FB profiles are similar to your subscribers’.

Here are 10 ways you can use them to build powerful campaigns on Facebook:

1. Create a Custom Audience for Website Remarketing

Log in your FB account and go to the ad manager

Open up the FB editor (you need to use Google Chrome for best performance)

Make sure to be working in the proper account

You will now need to generate the remarketing code and install it on your website

2. Create a Lookalike Audience for Website Remarketing

In order to do that, please follow these steps:

Log in your FB account and go to the ad manager

Open up the FB editor (you need to use Google Chrome for best performance)

Make sure to be working in the proper account

You will now select the source list (the remarketing list we set up at point 1), specify a target market, and tell Facebook to look for users by similarity (and not reach)

Your remarketing list will start populating relatively soon and you will be able to use it as a custom target for your campaign.

3. Create a Lookalike Audience for Your Page Likes

You can be sure that you are targeting people that are more likely to enjoy your day to day content

4. Create a Lookalike Audience for Your Conversions

Wouldn’t it be great to have a list of potential users that have similar features to the ones that already converted on your site? Luckily, this is already possible.

The first step is to to install a working conversion code. In order to do that you need to:

Log in your Facebook account and go to the ad manager

Open up the Facebook editor (you need to use Google Chrome for best performance)

Make sure to be working in the proper account

You will now be able to create a conversion pixel and name it

Once completed, just make sure to install the conversion pixel in your thank you page and you will be able to create custom lookalike Audiences based on users that are similar to your converting customers. The process will be the same as the one we just outlined in the previous lookalike lists.

5. Create Your Own Custom Audience

It might be that you already have a list of users in the form of email addresses that you would like to target via Facebook. If so, you have the possibility to import them in your power editor and use them as a potential target market.

Here is how to do that:

Log in your Facebook account and go to the ad manager

Open up the Facebook editor (you need to use Google Chrome for best performance)

Make sure to be working in the proper account

6. Create Lookalike Lists from Your Own Custom Audience

Log in your Facebook account and go to the ad manager

Open up the Facebook editor (you need to use Google Chrome for best performance)

Make sure to be working in the proper account

7. Create Lookalike Lists by Reach

The process of creating a lookalike list by reach is the same as the lookalike list by similarity. The main difference is due to the fact that while you select the source of your list you need to specify the fact that you want to optimize for “reach”:

In Conclusion

Screenshots taken in May 2014

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7 Ways To Get 5

Reviews and testimonials are crucial aspects of any business. Before investing money in a product or service, customers like to see if they’re partnering with the right business, and quality reviews play a vital role. Notice that emphasis on quality…

Not exactly a quality review.

And one of the top places people look for reviews is on Google. Not only does your business need more Google reviews to thrive, but you want loyal customers to leave quality reviews to give a complete view of what your business has to offer.

As a consumer, you’re probably already familiar with just how important Google reviews can be. For instance, when you want to buy a laptop and are confused about some options, what do you do? You probably read the reviews online to ensure you’re buying the right device for your needs.

In this post, we’ll talk about all things Google reviews to help you improve the quality of your online reputation, including:

The benefits of getting more Google reviews for your business.

How to get Google reviews for your business.

Google review FAQ’s.

Table of contents

Let’s get started!

Why is getting more Google reviews important?

Google is one of the most influential sources on the internet to look for social proof around a business and to determine whether or not a customer wants to move forward.

In fact, 90% of consumers look at Google before visiting or buying from a business.

Here are some ways Google reviews can help your business:

1. They build trust for your business

Customers will only buy from you if they trust you’re the perfect solution to their problem. Be it a product or service–trust and transparency play an essential role in influencing the buyer’s journey. Not only that, but 93% of people read online reviews before making a purchase.

Customer reviews on Google can help potential customers gather more information about the effectiveness of your product, the kind of customer service you provide, and if you’re the right fit for their requirements.

Customers trust reviews and honest feedback given by other customers more than claims by the brand itself because reviews are seen as impartial and, therefore, more trustworthy.

Positive reviews on Google and how you respond to them can help build consumer trust in your brand.

2. Google reviews can increase online visibility through SEO

For example, if you’re a digital marketing agency and have optimized your listing for local SEO, you can get found easily.

And, good Google reviews can increase your chances of showing up for relevant local searches–especially those with “best” in the query. For example, when someone searches for “best dealership near me,” Google will only show Google Business Profile listings with a star rating of 4.0 or above.

This means if you have a high star rating, your listing could show on the search results page above traditional organic listings which can drive more traffic to your website.

3. Reviews can help convince and convert more customers

For brick-and-mortar businesses, having a good number of Google reviews can increase customer visits to your location and increase conversions. The reviews set an automatic sales funnel for your business where the customer reviews do the trust-building and your website does the persuasion.

Related: Check out online review stats that show the importance of Google reviews. 

How to get more reviews on Google

Here are seven ways to get more Google reviews for your business.

1. Ask for Google reviews

The number one way to get more reviews is to ASK. And, not just some customers, but every customer.

So, once you’ve finished working with a customer or are in the middle of a project with a client, ask them to leave you a review.


But remember, it’s imperative to ask for a review at the right time. And the best time is when your customer is happy.

Here are some best practices to ask for a Google review:

Tell them the exact steps to follow to leave a review.

Provide them with a direct link to your Google Business Profile.

Share some examples of your top reviews so they can get an idea of what others have said about your business.

If applicable, give your client a review on their GMB listing or LinkedIn profile to reciprocate.

Asking is an easy step to make, but many businesses are afraid of asking for a review in the fear that they might get a negative one or the customer may not prefer giving one. However, you need to take a leap of faith. (Plus, 70% of people will leave a review if asked!)

2. Add a review link to your website or thank-you email

Make it easier for your customers to leave you a Google review by adding a review link on your website or sending a custom link via email. It makes the process easier because now the customer needs to fill in the details without doing any hard work.


To generate a custom Google review link, follow these steps:

Sign in to your Google Business Profile account.

Select the location or business you want to manage.

Share with your customers.

Use this link on your website as a pop-up or in your targeted email while you’re thanking the customer or sending them the invoice. The idea is to make it easier for them to follow along so they leave your business a Google review.

Related: Get free email templates to help you ask for reviews. 

3. Provide excellent customer service

A sure-shot way to land more Google reviews is to provide great customer service, which compels them to leave you a review voluntarily. One of the most significant aspects of a business is that you can completely turn it around based on how you treat your customers.

If you build a relationship with them, provide exceptional services, and express gratitude for them being your customer, you win.

Here are some ways to better meet your customer needs:

Go beyond traditional support and provide personalized help.

Take feedback from your customers regularly and work on it.

Identify things you can do better for an improved customer experience.

Train your team members to be polite and empathetic.

Make it easy for customers to get in contact with you.

Humanize your business by extending personal support and offering exceptional services to your customers. Once this happens, you won’t have to worry about asking for reviews.

4. Respond to your existing Google reviews

If your customers are taking out the time to leave you a review, you must reply to them. Inevitably, no business gets only positive reviews. There will be negative reviews, as well. However, the key is to respond to both of them with politeness and gratitude.

For negative reviews, many businesses don’t reply. However, your response to those reviews is essential because that shows how much you value your customers and how seriously you take feedback.

When you get a negative review, consider the following best practices:

Apologize for their experience.

Understand the situation by getting in touch with them personally.

Ask them what happened and how can you improve it.

Offer them an incentive that makes up for the negative review or service.

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When you get a positive review, thank them.

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However, there are times you may need to delete a Google review if you feel it violates Google’s terms.

5. Share your positive reviews

Any positive Google reviews your business receives should be celebrated! Be sure you share positive reviews on your business’s website and social media platforms to help remind other customers to leave their feedback.

Not only will this help highlight any great Google reviews you get, but it can also entice other customers to follow suit and leave even more feedback. Not every potential customer may make it to your Google listing initially, so promoting your positive Google reviews across other marketing channels will broaden the awareness of your Google presence.

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6. Invest in review generation tools

If you’ve tried multiple methods of getting reviews from your customers online and still haven’t managed to score a greater number, don’t worry. There’s another comparatively simpler way to do that–a review generation tool.

These tools automate the process to help you ask verified customers or clients for reviews.

Review generation tools have templates to use your brand voice, colors, and style to create campaigns that ask your customers for feedback. You just need to insert your customer details once, and it will send out review requests and follow up with them.

It’s a great way to automate review generation and ensure every customer is leaving you a review.

7. Frequently update your Google Business Profile

When customers jump to your Google Business Profile to leave a review, you don’t want them to feel like they’re in the wrong place. Be sure your customers know they’ve landed on the correct and most up-to-date listing for your business by maintaining brand consistency throughout your profile.

This means your listing should include high-quality photos, a thorough business description, updated operating hours, and Google Business Profile Posts to showcase the latest news from your business.

This updated Google Business Profile makes leaving a Google review for this small business both easy and enticing.

Google review FAQ’s

Still have questions when it comes to getting Google reviews for your business? We’ve got you covered:

Where do Google reviews for my business show up?

Google reviews appear on the search engine results page when you search for a particular business.

Can you purchase Google reviews?

No, Google reviews are given by customers and cannot be manipulated by your brand. In fact, putting money behind your Google reviews violates Google’s guidelines. This is the reason why customers worldwide depend on Google for authentic reviews about a business!

Can you ask for 5-star Google reviews?

While you can’t pay people to leave reviews for your business or provide an incentive for them to leave reviews, asking loyal customers to leave Google reviews is both recommended and encouraged to help grow your business’s online presence! However, Google does prohibit soliciting reviews in bulk or asking for specific types of reviews. Get more tips on how to ask for reviews here!

Do people trust 5-star reviews?

Yes! In fact, 72% of people say that positive reviews make them trust a local business more. Moreover, 92% of people will choose to do business with a local business if it has at least a 4-star rating.

However, a mix of both positive and negative reviews is ideal. That’s because bad reviews can be good for business, too, as 82% of people look for bad reviews specifically to help them set their expectations accordingly. Often, how you respond to reviews matters more than the type of Google reviews you get.

Can you get fake Google reviews?

There are times you may need to delete a Google review if you feel it violates Google’s terms. Unfortunately, fake Google reviews may pop up occasionally. While Google will automatically remove any reviews that are inappropriate, profane, or offensive, it’s important to regularly check your Google reviews. That way, you can flag any fake reviews for removal through your Google Business Profile.

If it’s coming from a customer who doesn’t sound or look familiar, or someone who hasn’t frequently reviewed other businesses in the past, that could indicate your Google review could be fake.

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Can you delete Google reviews?

Yes! If a review violates Google’s policy, it can be flagged for removal. Check out our complete post on how to delete Google reviews that breaks down easy steps to handle any rogue Google Business Profile activity.

Start getting more Google reviews for your business

Google reviews are the best free promotion you can get online. Customers listen to other customers, and when you provide excellent services, they become your brand ambassadors.

Be it for an online store, a home services business, or any business in between, reviews can significantly influence your potential customers and convince them to swipe the card.

So, create a review generation strategy for your business to get more feedback from your customers and stand out from your competitors.

To recap, here’s how to more Google reviews in seven easy steps:

Ask for Google reviews

Create a shareable review link

Provide excellent customer service

Respond to existing reviews

Share positive reviews

Invest in review generation tools

Frequently update your Google Business Profile listing

Want to know how your Google Business Profile and other listings look online? Try our free business listings grader!

Susie Marino

Susie is a senior content marketing specialist at LocaliQ where she uses her experience as a PPC consultant to share tips, tactics, and best practices. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!

Other posts by Susie Marino

7 Tips For Real Estate Facebook Ads That Work (With Examples!)

77% of realtors actively use social media for real estate in some way, shape, or form.

99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals).

1. Use the right images

The adage a picture speaks a thousand words is a given when trying to move a house. Especially in today’s COVID-driven market, potential buyers and sellers want to do most of the legwork online, without in-person contact. This means that most real estate transactions start online, which includes social.

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If you want to go the extra mile, virtual staging is now a hot new trend. Virtual staging helps potential buyers see a home in ways never before possible. Of course, be sure to disclose that the images are virtually staged. With such a big purchase at hand, building trust with a potential buyer is critical, and one of the ways to do this is through transparency (see more on this later).

Virtual staging can help potential buyers visualize their potential new home.

Related: Get spring real estate marketing ideas or summer real estate marketing ideas to make business bloom.

If you don’t have a full-blown virtual tour to promote via your real estate Facebook ad, you can always use Facebook’s slideshow feature, live feature, or stories to quickly and cost-effectively utilize video/video-like features without all the typical video production costs.

In the example below, Levinson Real Estate uses a Facebook ad to promote its company video that focuses on soliciting new home sellers.

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3. Think outside of the box when targeting 

For example, as a result of the pandemic, remote working options have made suburban neighborhoods hotter than ever. As a result, households have been moving out of crowded cities and into homes with nearby open spaces, parks, or beaches. Highlighting such COVID-friendly features will help your listing stand out in the crowd.

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4. Have a follow-up strategy in place

Did you know that being the first to respond can be all it takes to land your next listing or buyer client? Research shows 50% of consumers will choose to do business with the company or in this case agent that responds to them first.

Potential sellers and buyers know that today’s red-hot market means that timing is everything.

Once you have that hot lead in hand, you will want to keep in contact with your potential client, listing, or buyer through a nurture strategy with content and messaging that underscores your expertise (e.g. reviews, new listings, market trends, closed listings, etc.), which incidentally is also critical to the next tip: building trust.

5. Build trust with your ad copy


Both positive and negative reviews

Educational content

There is a difference between highlighting a home’s best features and being untruthful. The latter will not only end up degrading your credibility, but it could also get you in legal hot water. That is where transparency comes in. Yes, tell the great features of your listing, but during the sales process, don’t neglect the downsides as well. Be clear about square footage and upgrades. Don’t be afraid to use tools such as virtual staging for your virtual tour, but make sure the potential buyer does not expect a staged home when doing the in-person tour.

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Related: Find out what trigger words you should use in your ad copy for better results.

When it comes to reviews, many realtors strive for the holy grail of 5-stars, but bad reviews are just as important as the good ones. In fact, 85% of consumers look for negative reviews to make informed purchase decisions, and it is fair to assume that someone looking to hire a realtor will do the same. This is because bad reviews give clients a sense of the worst-case scenario. They want to know what can go wrong to understand how their potential agent will react. If you plan on using a positive review in a Facebook ad, be sure to respond to any negative reviews and work to remedy publicly facing client gripes as the bad reviews will be found.

Educational content is yet another way to build trust. No one likes the hard sell, and we all want to feel like we are getting a good deal. Content marketing is a cost-effective and easy way to achieve the trust-building goal. Home buying trends, mortgage rates, or even how to declutter your home are all great content options that build trust.

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6. Test, repeat, test again

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7. Consider turning to a marketing pro

Just like your clients rely on your knowledge for their real estate needs, you may want to consider tapping into the expertise of a marketing guru. The upfront investment can translate to overall increased revenue for your business, not to mention a lot less stress. DIY marketing is not for the faint of heart. Successful marketing takes years of practice and expertise. There is a reason that marketing pros typically have college degrees. Ask yourself if you would rather spend your time learning the ins and outs of marketing or focusing on closing deals.

Want more Facebook resources? We’ve got you covered:

Aimee Quemuel

Aimee is the founder of Codey Communications, a public relations and content marketing firm. She is a published author and has 20+ years of experience devising earned media and content marketing strategies for large companies such as Oracle, Nokia, Thomson Reuters, Bloomberg, and fast-growth start-ups such as chúng tôi SupportSoft and Big Machines. Aimee currently resides in the beach town of Ventura, CA with her husband, and her kids (both human and canine).

Other posts by Aimee Quemuel

Create Custom Plugins With Chat

The Code Interpreter plugin is evaluated in a persistent session that is alive for the duration of a chat. When a user requests the plugin to run a command, the plugin generates a unique session ID and spins up a new sandboxed environment to execute the command. The environment includes a Python interpreter and a limited selection of libraries, along with some ephemeral disk space. Once the command has been executed, the plugin analyzes the output and can use it in another function. This means that users can string together different functions to achieve more complex tasks, all within the ChatGPT interface.

See Also: Samsung Bans ChatGPT Due to Data Leakage Risks

The Code Interpreter plugin can be used to create data visualizations based on simple, conversational inputs. For example, users can ask ChatGPT to create a bar chart to display the revenue of different products. The Chat-GPT Code Interpreter can handle complex data interpretation tasks with ease, which makes it a great tool for data analysts and scientists. The plugin provides ChatGPT with access to a Python interpreter, which allows users to write custom code to manipulate and analyze data.

Also Useful: Chat GPT Jailbreak Prompt May 2023: Breaking the Limits of OpenAI’s AI Model

The Code Interpreter plugin can also be used to expand Chat-GPT’s capabilities with custom binaries. The plugin provides ChatGPT with access to a Python interpreter, which allows users to write custom code to perform various tasks. The Code Interpreter plugin can generate code, run code, upload and download files ranging from CSV data to images, and evaluate the output all within the ChatGPT interface. This makes it a powerful tool for developers who want to extend Chat-GPT’s functionality and create custom plugins to meet their needs.

The Chat-GPT Code Interpreter plugin is evaluated in a sandboxed, firewalled execution environment, which ensures that the code runs in a secure environment. However, the plugin does not have network access, which means that it cannot connect to external resources or websites. This limitation is put in place to ensure that the plugin does not introduce security vulnerabilities into the system.

When using the Chat-GPT Code Interpreter plugin, it’s important to follow best practices to ensure that the code zis executed safely and efficiently. Here are some tips to keep in mind:

When creating code with the Chat-GPT Code Interpreter, it’s important to use simple and clear commands. This will help to ensure that the code is easy to read and understand, and will also help to minimize the risk of errors or bugs.

Before running your code in Chat-GPT, it’s important to test it thoroughly to ensure that it works as expected. This will help to minimize the risk of errors or bugs, and will also help to ensure that the code runs efficiently.

The Chat-GPT Code Interpreter runs Python with a small selection of libraries, so it’s important to ensure that you’re using the right libraries for the task at hand. Some common libraries that are included are numpy, pandas, and matplotlib. If you need to use a library that’s not included, you may need to install it manually or find a workaround.

When writing code for the Chat-GPT Code Interpreter, it’s important to keep security in mind. Avoid using any code that could potentially harm the system, such as code that could delete files or access sensitive data.

The Chat-GPT Code Interpreter is designed for short and simple code snippets. If you need to run long-running code, such as machine learning models, it’s better to use a dedicated environment or server.

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7 Ways To Hack Your Next House Party

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1. LG TV EG9600

If you’ve ever set eyes on an organic light-emitting diode television, the benefits are obvious: They’re thinner, brighter, and have sharper contrasts than any other TVs on the market. LG’s newest version—the EG9600—is the pinnacle of this display technology: It offers a near-perfect picture quality because OLED pixels don’t leak light, meaning blacks are blacker and colors don’t wash out. In addition, the picture holds up even when viewed from the sharpest angle, so even latecomers to the party will have a view of the on-screen action. $5,000

Marantz AV8802A and MM8077

2. Marantz AV8802A ($4,000 preamp) and MM8077 ($2,400 amplifier)

This combination Marantz preamp and amplifier can drive up to 150 watts to seven speakers at a time. It’s among the first systems to process ultra-high-definition 4K through HDMI. It also supports Dolby Atmos—theater-quality audio that places you in the middle of a three-dimensional soundscape. You can also stream your favorite Pandora, Spotify, and SiriusXM satellite radio channels directly to the units.

3. B&W 803 D3 Speakers

Bowers & Wilkins spent eight years perfecting the 803 D3 Diamond series design, and it paid off. The 803’s birch casing is specially configured to mini­mize unwanted vibration and deliver high-fidelity audio. They might appear bulky at 4 feet tall and almost 2 feet deep, but each 144-pound speaker packs a mean punch. Each one comes loaded with two 7-inch subwoofers, a 5-inch midrange driver, and a 1-inch synthetic diamond tweeter that makes every sound crystal-clear. $17,000

4. Google OnHub

The best house parties mean a lot of people posting updates to Twitter and uploading pictures. That can cause a traffic jam on your Wi-Fi. With Google OnHub, you can set one high-speed 5 GHz network for just your devices, and a 2.4 GHz password-protected network for your Instagramming friends. It’s like having two digital highways running through your living room. $200

5. Xbox Elite Wireless Controller

Serious gamers are known to abuse their controllers. So Microsoft built the ultra-durable Xbox Elite Controller. It uses stainless-steel thumbstick shafts that never wear out. Plus, it can be completely customized: The joysticks and directional pad can be changed for comfort, and four removable paddles on the rear can be programmed for more-efficient in-game maneuvering. Your Call of Duty enemies won’t know what hit them. $150

6. Slingbox M2

There’s the big TV in the living room, but what happens when you’re making wings in the backyard? The Slingbox M2 lets you take the game to the grill, on an iPad in the basement, another TV in the bedroom, or even on your phone in the bathroom. $200

7. Tivo Bolt

The disparate worlds of streaming and cable services are finally together in one device. The Bolt lets you search every channel and video service to find the exact show you’re looking for, and skip commercials with a press of a button. Plus, it can record live TV. From $300

This article was originally published in the January/February 2024 issue of Popular Science.

Ppc Copywriting Tips You Can Use In Your Seo Copy

It’s often the case that what works for PPC works for SEO, and vice versa – at least to a degree. You’ll certainly have to tweak your techniques when moving between organic and paid search efforts, but there’s no reason that gains and losses in one area can’t inform your decisions in the other – this goes for keyword research, landing page optimization, and, I’d argue, copywriting.

Need Better PPC Ad Copy? Performance based PPC Copywriters Average 50% improvement in CTR!

Here are five tips borrowed from the world of PPC that can improve your SEO copywriting.

1. Experiment with Exclamation Points

It’s well-known among PPC copywriters that adding an exclamation point to your ad can increase CTR.

2. Use Data and Evidence

Symbols and proof are also known to improve CTR in PPC. How can you use these in your SEO copy? Instead of making vague claims like “Negative keywords reduce your AdWords costs,” cite a statistic – for example, “Negative keywords can reduce wasteful AdWords spending by up to 30%.” Naturally, you want to use real data here, not just make up a number (like I just did). Unlike a PPC ad, an article written for SEO gives you room to cite or link to your source.

3. Try Virtual Dynamic Keyword Insertion

You can’t do the same thing with the title of an SEO article, but you can emulate the technique by anticipating different variations on a search query that might lead someone to your article. Obviously, you should back this up with keyword research. If you know there’s search volume for a set of similar search queries (say, “emergency plumber,” “short-notice plumber,” and “same day plumber”), you can build three different pages with similar content, but each optimized for a different keyword. That way, you stand to rank for all the variations.

4. Test Like a PPC-er

5. Don’t Waste Space

In PPC, you really have to distill your message and avoid any redundancy. If you’ve never tried to write an AdWords ad, trust me, it’s hard to say what you want to say – and be clever and interesting to boot – within that tiny space. Luckily you don’t have to be that concise when it comes to SEO copywriting, but the lesson is still valuable. When writing for the web, you never want to beat around the bush, bury the lead, or say in ten words what you could say in five. Earlier today, I wrote something like “When it comes to PPC, what you get out of it depends on what you put in.” Then I realized I could say the same thing in a lot fewer words: “In PPC, you get out what you put in.” More words don’t make you sound smarter; they make you waste people’s time.

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