You are reading the article 7 Video Content Creation Tools That You’ll Need In 2023 updated in February 2024 on the website Bellydancehcm.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested March 2024 7 Video Content Creation Tools That You’ll Need In 2023Video content is one of the most popular forms of content consumed on the internet, so here are some great tools to create videos
Have you ever wondered what you did on the internet before videos became popular? It doesn’t matter – nothing can overtake videos now. According to the latest stats, video content is one of the most popular forms of content consumed on the internet. There is a splurge of 63% in the entire video content consumption skyrocketing it to 81% in 2023.
Yes, you read that right, I likened ‘video’ to ‘content’ for it has now become an integral part of content marketing. In its State of Inbound Report, HubSpot maintains that video marketing is gaining momentum rapidly. In fact, Cisco maintains that by 2023, online videos will make up for over 80% of all consumer internet traffic!
Still not convinced? Here are some stats that’ll show you why video is the hottest, most happening trend in content marketing right now.
Nearly 82% of Twitter users watch video content on the platform.
People around the globe spend over 500 million hours watching videos on YouTube.
Every day, around 10 billion videos are watched by users on Snapchat.
92% of mobile users actively engage in sharing videos with others.
87% of online marketers leverage the power of video content.
Globally, around 51% of marketing professionals consider video content the harbinger of the best ROI.
Social videos create as much as 1,200% more shares than images and textual content combined.
Almost 64% of consumers agree on making purchases after watching branded social video content.
Incorporating videos on landing pages increase conversion rates by 80%.
See how powerful video is? If you are still not using video to keep your target audience engaged and interested in your brand, you are missing out on a lot of great opportunities.
To help ensure that your marketing game is top-notch, you must create videos for your audience from time to time. However, creating engaging and great videos is no joke; it requires a lot of patience, hard work, and of course, the right tools. So, here are some great video creation and editing tools that’ll help scale up your business in no time.Wirecast
If your work requires you to make and stream live videos, Wirecast is the perfect video creation tool for you.
It can transform your computer into a television studio, be it a Mac or a Windows computer. Wirecast comes equipped with a host of useful features that allow you to capture live videos such as for graduation and award ceremonies, guest lectures, news events, and similar events as well as also live-stream them on platforms like Twitter and Facebook.
The tool also allows you to incorporate transition effects and animated titles into the videos you make. This is a great way to reach out to your target audience and expand your legion of remote users.
Wirecast comes in two paid versions – Wirecast Studio ($695/year) and Wirecast Pro ($995/year).Videoshop
With Videoshop, there’s nothing you can’t do. From making videos in different formats and trimming them to adding your choice of music, sound effects, and voiceovers in the videos; to creating a slideshow – you can do it all with Videoshop.
This video editing tool comes with a host of cool features such as Slow/Fast Motion, Voiceovers, Mergers, Animated Titles, Texts, Display Adjustment and much more. With Videoshop features like Filters and Transitions, you can choose from a range of great effects to add that extra spark to your videos.
After you’re done making your video, you can share it directly on social media platforms including Facebook, Instagram, Youtube, Snapchat and WhatsApp.
Overall, this video editing tool is extremely easy to use and convenient for first-time users who have little or no knowledge about making videos.
You can download the Videoshop app from Google PlayStore.Magisto
You can spruce up the created video by adding music of your choice, setting the mood of the video and adding filters for a more enhanced look. Magisto allows you to capture photos or record video clips from within the app itself.
It comes with three pricing options – Business ($419.88/year), Professional ($119.88/year), and Premium ($59.88/year).
By setting up a free Basic account on Magisto, you can create videos stretching up to one minute and fifteen seconds (and you can upload ten photo or video clips). Premium account users can create much longer videos/movies by uploading more number of files or clips. Downloading a video would cost you around 99 cents.
This awesome video editing tool is compatible with iOS, Android and Windows. You can download the app from both the AppStore and Google PlayStore.Animoto
Just like Magisto, Animoto is a fully automated video editing tool. With lots of customization options and features, Animoto makes video editing a breeze. You can create a professional video by pairing your own video clips/photos with the music, theme, text, filters, and other embellishments offered by the tool.
Another great feature of Animoto is that it allows you to create videos by using just photos and text from your device without actually shooting a video.
Animoto also lets you edit the timing and sound effects in a video. Plus, you can add text and voiceovers too.
Animoto has three pricing options- Personal ($96/year), Professional ($264/year), and Business ($34/year).Animaker
If you are a sucker for animated videos, Animaker is just the tool for you! It is simple, easy, and undoubtedly, one of the hottest animated video tools you’ll find.
Magnates of the biz world, such as Chipotle, have long been using animated videos to capture and attract the attention of their audience. HubSpot, too, has leveraged animation to showcase the uniqueness and features of its AI software. In fact, animated videos are the newest and most exciting trend that companies are now using to showcase their products and services.
Animaker can help you churn out great animated video content suited for almost any type of business. The user interface is so easy that you can get acquainted with all the dos and don’ts of this amazing video editing tool in a matter of minutes. It offers a lot of options that you can choose according to the type of consumer you are trying to target.
You can edit your videos using the editing dashboard that is loaded with a plethora of fun features.
Adding texts, characters (which you can choose according to gender, demographic, etc.), graphs and stats are also possible with Animaker.
And the best part: it’s completely free!Moovly
To create a new video, just hit the “Edit Moov” option and you’ll see before you an editing interface.
It comes with lots of customization options such as icons, clips, graphics, and stamps.
Apart from these features, Moovly offers high-end animations that can be used as backgrounds for videos. You can also add a voiceover to your animated characters.
You can take a free trial or you can opt for Moovly Pro ($49/month) or Moovly Enterprise (custom pricing available) plans.Promolta
Promolta stands out among the rest because it’s not a video editing tool but rather a video promotional tool for your business.
Promolta lets users find your video on YouTube and thereby increases your brand exposure. You only have to sign up on Promolta, search for your video and choose a budget for your campaign along with your target audience – Promolta will take care of the rest.
The best part about Promolta is that it helps you get noticed by the right kind of audience – those whom you want to associate and interact with. It promotes your videos across social media channels, blogs, websites and mobile apps, giving you optimum exposure.Conclusion
Marketing is no longer banners and fliers – it has evolved to become much more than that. It is about finding the right audience for your business and connecting with them. It is about keeping them engaged with great content and innovative products and services.
In this post, I showed you one among the many ways that you must leverage to maintain your relevance in the cut-throat competition that exists today – video marketing. After all, it has been proven time and again that consumers interact better with visual content.
Again, if you aren’t using video marketing yet, you are missing out on an ocean of exciting opportunities for your business.
You're reading 7 Video Content Creation Tools That You’ll Need In 2023
What’s in your content marketing toolbox?
Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done.
Content marketing is many jobs rolled into one; let’s admit it, we could all use a little help!
This is where content marketing tools come in.
From grammar-checkers to AI-driven software and content-optimizing tools, there are tons of handy options to help your content sing.
In this post, I’ll cover the top picks for the best content marketing tools available.1. BuzzSumo
Primary Features: Content research, influencer marketing, content analysis, trending topics, and performance monitoring.
In content writing, the challenge starts long before you type in the first word.
There’s an often lengthy research process involved when it comes to generating content ideas, scoping out the competition, and identifying the right target keywords.
BuzzSumo simplifies the content research process by pulling in popular posts based on keywords.
These results can then be sorted according to their reach on social networks like Facebook, Twitter, and Pinterest.
This allows you to scrape the web for content ideas that pique your target audience’s interest.
You can also use custom filters to refine your search further.
For example, you can look specifically for “how-to” posts, narrow your search to a specific country, exclude a certain domain, and much more.Pros:
Customizable to your content marketing goals.
Detailed performance metrics and analytics.
Multi-purpose content planning and marketing features.Cons:
Annual contracts only.
No A/B testing on lower-tier plans.2. Buffer
Primary Features: Social media content planning, social media content scheduling, user insights, social content analytics, content marketing workflows, and team collaboration.
Buffer is an all-in-one social media content marketing tool that empowers you to grow your audience, engage users with compelling content, and track the performance of your social media content.
In fact, Buffer includes more features than I can think to exclude from this list!
Buffer will help you determine the best days, times, and channels to publish your content, what content resonates most with your audience, and what content you should publish next.
You can tap into their content marketing analytics, user insights, engagement data tools, and more.Pros:
All-in-one social media content marketing tools.
Plan, schedule, publish, and monitor content in one dashboard.
Collaborate with your team and streamline your workflow.
Limited to social media channels.
No SEO tools.
The “Free” tier has limited analytics features.3. Semrush
Primary Features: Keyword research, keyword gap analysis, competitor analysis, content editor, and social insights.
Semrush is a favorite amongst SEO professionals due to the wealth of data and insights it provides, not only when it comes to SEO, but also competitor research, content creation, and link building.
You can use the Keyword Magic Tool to find high-search volume, low-competition keywords to turn into a webpage and blog post ideas.
Then, you can use the SEO Content Template and SEO Writing Assistant to optimize your content for search engines better.
This will help you increase your organic traffic, attract backlinks, and stand out from the competition.Pros:
Free and paid subscriptions.
All-in-one SEO and content tool.
High cost of Guru and enterprise tiers.
Limited social media marketing tools.
No video content marketing features.4. Constant Contact
Primary Features: Email templates, email campaigns, email marketing analytics, and A/B testing.
Constant Contact is a cloud-based email marketing platform that empowers business owners and marketers to run highly targeted, engaging email campaigns.
You can even create customer surveys, newsletters, and email courses.Pros:
Free “list building” tools to grow your subscriber base.
A/B test subject lines and email copy.
Track open rates and engagement metrics.
Create landing pages and social media campaigns.Cons:
High cost for lead gen and customer relationship management (CRM) package.
No built-in SEO features.5. Asana
Primary Features: Project management, team collaboration, lead tracking, content workflows, automation.
Asana is a project management tool that allows teams to collaborate on projects, monitor deadlines, share details, and more.
This makes it easy to stay on deadline and ensure quality control for your content.Pros:
Super customizable to your business goals and projects.
Cross-user and cross-team collaboration.
Create tasks, set deadlines, share materials, and automate workflows.Cons:
(Somewhat) steep learning curve.
No built-in content planning features.
No SEO features.6. Surfer SEO
Primary Features: SERP analysis, content outlines, content editor, competitor research.
Surfer SEO is one of the best tools on the market for SEO content creation.
Essentially, Surfer SEO works to analyze the top-ranking search results for your target keyword.
It provides an array of suggestions to help you create content that will be competitive in search.
These suggestions might include aiming for a target word count, including your target keyword in your page title, or increasing keyword usage on the page.
Surfer SEO also provides docs allowing you to write, analyze, and optimize your content in one place.Pros:
Automated search engine results page (SERP) analysis.
Word content and keyword density recommendations.
Create and share content outlines.Cons:
No keyword research tools.
No content scheduling features.7. Grammarly
Primary Features: Grammar checker, readability checker, Chrome extension.
It’s one thing to create content optimized for search engine bots and another altogether to create content that users want to read.
A great content marketer can do both.
With Grammarly, you can improve your content’s readability so you drive traffic and encourage users to read your content from start to finish.
Grammarly provides a free Google Chrome plugin that analyzes your content for grammar issues and readability.
Plus, it can be used in Google Docs, on social media, and across various content platforms.
Grammarly takes the stress out of checking your content for spelling errors and readability issues.
You can edit your content in real-time and then rest easy knowing it’s error-free and optimized for your audience’s reading level.Pros:
Easy-to-use Chrome extension.
Grammar checker for Google Docs, social media, and email.
Free version available.Cons:
Does not grammar-check all platforms.
Primarily a grammar-checking/proofreading tool.8. Ubersuggest
Primary Features: Keyword recommendations, topic ideation.
While intended as a tool for keyword research, Neil Patel’s Ubersuggest can also help you find content ideas that will get your audience’s attention.
It expands the seed keyword using suggestions from Google Suggest and Google Ads Keyword Planner.
In some cases, Ubersuggest results include keyword ideas that can be used as content titles right off the bat. These are usually long-tail keywords that include three or more terms.
With Ubersuggest, you have a near-endless supply of search-worthy content ideas.Pros:
Keyword data directly from Google Keyword Planner.
Data-driven topic recommendations.
Backlink data available.
Limited to web content topic ideas.
No social media planning tools.
No video content marketing features.9. leadfwd
Primary Features: Website visitor analytics, conversion optimization, lead follow-up.
Leadfwd is a website where you can turn an unknown visitor into a potential lead.
That means if a seemingly anonymous visitor ventures to your site, you may be able to capture their information, follow up, and turn them into a paying customer.
This is a highly valuable tool, particularly for marketers. Lead generation is one of the most important tasks for any digital marketing company.
While the name might suggest that it is not a tool that helps your content creation, the opposite is true.
Since it tells you how visitors spend their time on your website and shows the graph of the session, you can use this information to alter your content and make people spend more time on your website.
In fact, with the use of artificial intelligence (AI), the tool can scan your website in real-time to deliver dozens of insights that help with lead generation and content creation.
For example, the company sector, contact info, key personnel, social footprint, and many more are very much needed to contact the prospect and adapt your content for the right audience.Pros:
Driven by AI technology.
Captures visitor data in real time.
Streamlines lead follow-up.
Email marketing features.Cons:
Does not include content topic ideation.
Does not capture all user information (limited).
“Build your growth stack” model for pricing (no baseline cost).10. Awario
Primary Features: Social listening, social media monitoring, social media content planning.
Awario is a unique tool that lets you monitor and “listen” to people’s conversations on social media.
With this feedback, you can better spot and correct any mistakes you’re making with your content.
What better way to improve your content than to get feedback directly from users?
This tool allows you to bypass surveys and messenger bots to gain insight directly from the source.
You can use this information to create a better user experience on your website.Pros:
Detailed sentiment analysis and user analytics.
Create social media alerts.
Influencer monitoring and insights.Cons:
Specific to social media marketing.
API and White Label features are only available at the Enterprise subscription level.11. Portent’s Content Idea Generator
Primary Features: Blog post topic ideation, related user questions.
Portent’s Content Idea Generator is another awesome tool that can give you various content ideas within seconds.
What’s better, it’s a completely free tool that’s simple to use and provides an endless supply of content topics that you can easily turn into blog posts.Pros:
Very easy to use.
Great for generating blog post titles.
Limited to blog post topics.
No other content marketing features.
Occasional “weird” outputs.12. Quora
Primary Features: User questions, authority building, community building.
Sometimes, the best source of attention-grabbing content ideas is the online community itself.
Using Q&A websites like Quora, for example, is a great way to stay in touch with what your target audience is asking.
Simply use the built-in search feature, and a handful of useful suggestions will pop up:
You can comb the Quora results for blog post ideas, questions for your FAQ pages, and more.
You can even leverage Quora to promote your content by offering it as an answer.Pros:
Easily find user questions for your niche.
Respond to audience questions.
Find brand mentions.Cons:
Backlinks are not guaranteed.
High competition in responding to user questions.
No other content marketing features.13. AnswerThePublic
Primary Features: Blog post topic ideation, related user questions.
AnswerThePublic is a free content idea generation tool that provides a “web” of terms or topics users often search for on the web.
Simply enter a primary topic (say, [Pinterest marketing]), and AnswerThePublic will provide a visualization of topics you can turn into blog articles or webpages.
In addition, this tool provides limited data on how these search terms are used, which related terms exist, whether the topics are framed as a question or a comparison, and more.
This is certainly handy if you are completely stumped on what to write about on your blog or social media channels.Pros:
Easy-to-read “web” of topic ideas.
Includes related questions and comparison topics.Cons:
Topic recommendations are not infinite.
No keyword data is provided.
No other content marketing features are included.14. Slack
Primary Features: Team collaboration, multi-tool integrations, automation, project management.
Slack is perhaps the most popular collaboration tool for businesses, marketers, and teams.
This is due to its user-friendly interface and, let’s face it, a fun atmosphere that allows users to share images, documents, memes, videos, and more.
Slack is designed to replace your traditional email communication.
It also adds value to the company’s management, as you can monitor when your employees are logging in and out.
How does this relate to content creation?
Well, in any organization, communication among all departments is crucial.
Slack makes it easy to collaborate across departments and ensures that each piece of content passes through the right hands.
For example, your SEO team can easily provide the target keywords for the post, your writer can write the first draft, and your editor can put the finishing touches on your content – all within Slack.
This saves time and expedites the content creation process.Pros:
Easy-to-use messaging and team collaboration app.
Mobile application available.
Set automated reminders.
Integrates with tons of tools.Cons:
No built-in content planning tools.
Primarily a team collaboration app.
No content scheduling tools.15. Google Docs
Primary Features: Content doc, file saver, team collaboration.
If you already use a different communication app and simply need something that helps with file collaboration, then you should check out Google Docs.
This is a minimalistic, cloud-based app that allows you to:
Create to-do lists.
Pretty much everything else you’d expect from a word processor.
Google Docs integrates with other online tools, such as Airtable, Typeform, Trello, Google Forms, and many more.Pros:
Integrates with many other content marketing tools.
Limited to content writing, document sharing, and file saving.
No built-in SEO or social media features.
No content scheduling features (though templates are available).16. Yoast SEO
Primary Features: On-page SEO, WordPress plugin, readability checker.
As a content marketer, you’ve likely heard of WordPress – the most-used content management system for website creation.
If you currently use it in your projects, then the Yoast SEO plugin is definitely a must-have.
Once installed, Yoast works by rating the readability and SEO-friendliness of your content in real time.
It also highlights the specific issues you need to be mindful of as you work:
You can also use Yoast to set a focus keyword for each individual post.
This will provide you with a checklist of objectives that can ensure the optimization of your content.
Keep in mind that Yoast is not the end-all-be-all when it comes to SEO, though.Pros:
Easy-to-use “SEO checker.”
Suggests on-page SEO improvements.
Not a replacement for SEO keyword research.
SEO recommendations do not consider user intent.
Does not include technical SEO.17. Hemingway App
Primary Features: Readability checker, grammar checker, content editor.
Like Grammarly, the Hemingway App serves as a free online writing assistant but differs in that you paste your content directly into the content editor.
The tool then analyzes your content for readability, passive voice, and any spelling and grammar issues your content may have.
Why does readability matter?
Well, each audience has a certain level of understanding regarding the topic you’re writing about.
For example, writing about SEO for marketers will likely involve more complex terms and explanations than if you write for a novice audience.
Tools like Grammarly and the Hemingway App help you pare down your content and write in a way that makes sense to your target audience.
Generally, you should aim for a readability “Grade” of five to eight for most audiences.Pros:
Helps improve readability and phrasing.Cons:
Not an all-in-one proofreading tool.
No built-in SEO features.18. Inspectlet
Primary Features: Content analytics, performance insights, user behavior insights.
Let’s face it: Even the most skilled content marketers have room for improvement.
They only need a clearer view of certain performance metrics to figure out what works, what doesn’t, and how to turn these insights into data-driven decisions.
Inspectlet is one of the best content analytics tools to help you accomplish all three goals.
Inspectlet records a video of user behavior, so you can know how long they were on your website, how they engaged with your content, and which elements grabbed their attention.
With this tool, you can also identify where your website is lagging if someone leaves it after facing an issue on your site.
Based on these analytics, you can create your content and make it more appealing to your readers.Pros:
Analyzes website lag time.
Monitors user engagement and on-site time.
Detailed analytics to inform on-site improvements.Cons:
Not an all-in-one conversion rate optimization (CRO) tool.
Poor user reviews regarding customer service.19. Google Analytics
Primary Features: Website traffic analytics, goal tracking, conversion tracking, audience insights, SEO insights.
It’s impossible to leave out Google Analytics if we’re talking about the top analytics tools.
Google Analytics is a free platform that can help you improve your content, optimize your website, and examine the source(s) of your traffic.
With Google Analytics, you can easily measure important engagement metrics such as page views, average session duration, and bounce rate.
This will allow you to identify specific types of content that appeal to your existing audience.
For example, if you notice that your content on email marketing performs significantly better than other posts, you can double down on that topic to maximize your results.
To learn how to integrate Google Analytics into your website, you can follow a step-by-step guide here.
Discover the different reports and features to leverage from this Search Engine Journal article.Pros:
In-depth website traffic analytics and insights.
On-site goals and conversion tracking; can assign monetary value.
Steep learning curve.
Not all keyword data is available.
Data may be influenced by spam and bot traffic (filters available).20. Raven Tools
Primary Features: Keyword research, competitor research, SERP analysis, backlink analysis, SEO performance data.
Raven Tools provides a full stack of SEO and analytics tools to help you increase your web traffic and optimize your content.
Trusted by thousands of agencies, Raven Tools is a top option for those looking to generate detailed analytics reports and gain insight into creating better content for users.
Raven Tools also provides tools for keyword research, competitor analysis, and backlink analysis to implement a holistic SEO strategy.
You can then track the success of your content in terms of keyword rankings, traffic, and social media shares.Pros:
White-label SEO audits/reports available.
(Near) all-in-one SEO tool.
Detailed SEO performance data and insights.Cons:
No social media content features available.
No built-in content editor (compared to Semrush and Surfer SEO).Conclusion
In the modern marketing landscape, content marketers must often wear many hats to do their jobs effectively.
After all, content is the lifeblood of any digital marketing strategy – the secret sauce that will help you establish your brand online.
You can argue that content marketing isn’t all about who has the bigger guns, but tools can make a huge difference in a competitive world.
In this guide, you’ve discovered some of the top tools for creating amazing content like a pro.
The FrankenBook: A Creation that Cannot be Killed
And if only words could kill. Last week at the launch of Windows 7, Microsoft CEO Steve Ballmer spoke about the dreams of the new operating system and showed off a group of new notebooks that ran the improved Windows, but none were netbooks. He remarked that many have been disappointed in the poor performance and graphics of the mini laptops, echoing almost exactly what Michael Dell had to say a week earlier. The CEO of the corporation that has a complete line of Inspiron Mini netbooks indicated that users are dissatisfied with the small screen sizes and limited power of them after 36 hours of usage. Bottom line: users would rather use a larger sized notebook, according to Dell. (Funny, I’ve been using the same netbook during travel and couch surfing for the past 18 months and I get far more mileage out of my netbook than that, Mr. Dell.)
Clearly, Dell along with Intel and Microsoft want to promote the sales of more profitable machines with full priced operating systems (not a cheap, eight-year-old version of Windows) and a higher powered processor and chipset. And can you really blame them, especially when we heard last week that Apple’s high-priced MacBook line is selling better than ever? When consumers choose a netbook over a more expensive notebook with a higher-priced processor and full $100 version of an operating system, the manufacturer takes a hit and makes little to no moolah.
The phenomenon isn’t new, however. Author of Disrupting Class Clayton Christensen refers to it as over servicing the customer base or “disruptive innovation.” If the vast majority of consumers simply do not need or use the amount of computer power in a typical notebook, then the innovation of the netbook appeals to them, thus fundamentally disrupting industry. And that is exactly what has been happening according to DisplaySearch’s latest numbers. The revenue of notebook sales has gone way down, while netbooks are up by over 200 percent.
But will Michael Dell and the other would-be netbook killers really destroy their own invention? Will they take the knife to the throat of the 10-inch, Intel Atom powered, Windows XP netbook knowing full well that customers are craving the product? They are trying to by releasing, with the help of Intel, a new crop of notebooks with larger sized screens that still maintain the long battery life of netbooks yet pump out more performance. Powered by Intel’s ultra low voltage processors the new products are about $200 to $400 more expensive than a netbook.
No doubt, consumers will buy these new thin and light laptops. The $800 13-inch ASUS UL30 has been getting rave reviews for its mix of battery life and portability. But those 10-inch netbooks will be hard to kill off. They line the shelves of Best Buy and continue to be the bestselling consumer electronics item on Amazon. And believe me, this upcoming holiday season that won’t be changing. People like the attractive price point and when they are living in the Cloud and enjoying the portable form factor it doesn’t seem to be a big issue that they are only useful for only a few hours at a time.
Netbooks struck a cord, which is why the Frankenbook will still be haunting Mr. Ballmer and Mr. Dell come next Halloween.
In addition to introducing you to some of the best free video editing options, we’ll point you to websites where you can download free video clips, sound effects, music, and more to use in your films.
This article was translated from Swedish to English, and originally appeared on pcforalla.se.Microsoft Clipchamp: Built-in and simple
In 2023, Microsoft bought the simple, web-based video editor Clipchamp and it’s now a built-in application in Windows 11. In its basic version, Clipchamp is free for everyone, but if you want more features, you’ll need a subscription. Luckily, it’s included in the Microsoft 365 subscription, so if you’re already subscribed to the Office programs, you’ll also get Clipchamp’s extra features.
One problem you’ll encounter if you capture video with an iPhone or newer Android phone is that the files you import are probably in HEVC format, which is not supported by Clipchamp. The program will convert these to H264 format on import, but it can take a while if the films are large and numerous.
For a much deeper dive into its capabilities, check out our tutorial on how to use Clipchamp, Microsoft’s sleeper-hit video editor.Davinci Resolve: The giant
You don’t have to spend a single cent to edit video like a pro. Well, you’ll have to take a course or two to get as good as a pro, but you can use the same program as many pros—Davinci Resolve.
The program, from Blackmagic Design, is one of the four video editing program used in the movie and television industry, but unlike Adobe Premiere Pro, Avid Media Composer, and Apple Final Cut Pro, it’s free for individual users. There’s a paid version too, but it doesn’t add much that the average home user will miss.
Davinci Resolve has an interface similar to Premiere, so if you’ve tried that before, it might be a little easier to get started. However, because it’s a professional program with everything needed to edit video for television, there’s a learning curve. Expect to have to keep at it for a while and maybe watch the occasional guide on YouTube before you feel completely comfortable with the program.
Video editing in general is resource intensive, but Davinci Resolve is particularly so. It requires at least 16 gigabytes of RAM, an SSD for storage, and a graphics card or integrated graphics circuit with at least 2 gigabytes of video memory and support for OpenCL 1.2 or CUDA 11.
When you first start the program, you’ll be prompted to start your first project and can also choose which set of keyboard shortcuts you want to use—if you have used Premiere, for example, you may choose the same keyboard shortcuts it uses, but otherwise you can choose the program’s own shortcuts.
FoundryImporting and sorting
Davinci Resolve is a so-called nonlinear editor, which means that any changes you make will not affect the original files. When you export a finished film, the program copies the selected parts from them and puts them together with the various effects and other changes you have made. Therefore, you can sort your original files as you wish, but be aware that you cannot delete or move them, as the program needs access to them in order to create a final film. For example, if you have the files on an external SSD and don’t have it connected when you try to edit, the program will display a large “Media Offline” warning.
To add video files as clips to use in your projects, start by opening the Media tab. Then you can simply drag the files from Explorer into the program, which will chew on them for a while as the files load; they then end up in the Media Storage. Select a file to view the clip in the preview box at the top right. Here you can play the clip and also jump around in it via the timeline below.
Above the Media Storage area you will find Media Pool, which is also a grid of video clips. The difference between the two is that the Media Pool shows the files you have added to the open project. On the left is a panel where you can sort and organize all the clips—the Media Pool is also available in Davinci Resolve’s other work tabs (Cut, Edit, Fusion, Color, and Fairlight). You can create bins to collect different types of clips—for example, for different scenes or different locations. You can also differentiate using color-coding.
FoundryCut the film
Go to the Cut tab, where you will find the easier of two ways to put a film together. The interface here is divided into three main sections: the Timeline at the bottom where you place clips and do the actual editing, the Media Pool at the top left, from which you drag clips to be included in the Timeline, and the Preview at the top right.Other tabs
Fusion is Davinci Resolve’s tool for building and working with special effects, and not something you should start with right away.
Color is all about adjusting exposure and colors either for effect or to make different clips blend together better. It’s something you’ll start using pretty soon if you’re putting together more ambitious films, such as the same scene shot with multiple cameras. The Color tab allows you to make these different angles show the same colors.
Fairlight is all about audio editing and effects. For example, you can remove or at least reduce the noise from a windy recording.
Deliver is the tab you use to export a finished film in a suitable format, and of course you can save different versions for different purposes. Here you can set the resolution, file format, and more before you start the export (which can take a while).
FoundryLightworks: A professional program with a good free version
If Davinci Resolve doesn’t appeal to you, you can try another program used professionally, but with a different approach to free users. Lightworks is a long-standing program that was used in the 1990s in Hollywood films such as Pulp Fiction and Braveheart. Thelma Schoonmaker, who has been editing Martin Scorcese films for 50 years, is one of its most famous users. The program has continued to evolve over the years, with different owners.
Since 2023, it is owned by the new company LWKS, started by two of the developers, who have chosen to provide the basic version of Lightworks completely free of charge. Unlike other “demo” versions of paid programs, almost nothing is missing. The only major limitation for home users is that finished films can only be exported at 720p resolution and not 1080p or 4K.
Like Davinci Resolve, Lightworks has a fairly steep learning curve. However, the interface has a clear focus on creativity, so if you roll up your sleeves and get started, it shouldn’t take long to get decent results. The program can be controlled almost entirely with the keyboard, so focus on learning all the shortcuts.
You start by creating a project and adding clips via the Import clips button. The interface is divided into three parts: Sources (clips, effects, transitions) at the top left, Preview and Info at the top right, and Timeline along the entire bottom of the window. Once you have some clips, you can drag one to the timeline to add it to the film. Here’s how to make simple cuts:
Move the red time marker to the right place in the clip.
Press the C key or the icon with two red arrows facing each other during the preview to split the clip.
Now you can edit each half of the clip separately.
You can trim at the beginning or the end of a clip by either grabbing the edge and dragging with the mouse or moving the time marker with the A and S keys, pressing the W key to switch to trim mode and then press the comma or point to trim left or right. Press the tab when you are done.
Add simple transitions by selecting the tab Transitions at the top left and drag and drop a transition where you want it in the timeline and the program will do the rest.
To create an overlap between sound and image (called a J or L clip), you can temporarily mute either the video or audio track and trim the other. Trim forward in one and backward in the other by an equal number of frames, then move them back together with both active. Lightworks shows with a little red icon how many frames out of sync the tracks are so you can easily fix it if you made a mistake.Free resources
Here are some sites with an excellent range of free resources for video editing:
Pixabay – music, sound effects, and video.
Videvo – video, motion graphics, music, sound effects, and templates for Davinci Resolve.
Freesound – Creative Commons licensed sounds of all kinds.
Mixkit – video, music, and templates for Davinci Resolve.
Envato Elements – Davinci Resolve templates.
Content research is essential to every SEO campaign. Great content research will help you define the keywords, find the content gaps, and create a better strategy to help you achieve better results. Using content research will help you to determine keywords better. You can also find competitor analysis, content gaps, find out which topics are already covered and what topics should be covered. You can find out what topics are most popular and know what is trending on the web. You can also check the key metrics and make better decisions. Here is a list of content research tools that will help you to create a better strategy and get better results1. Buzzsumo
Buzzsumo is a tool that helps you to research content that is trending. It will help analyze the content engagement across all social searches. It helps discover keywords, trending posts, most frequently asked questions and much more. It enables you to feed your social media domain or any other domain that you want to analyze on the website and track the social sharing and engagement of the content.2. Answer the public
Answer the public helps get instant and raw search insights from the customers. It enables you to create relevant content, monitor trends, finds hidden niches, carry out meaningful keyword research, and streamline content production.3. Google Trends
Google trends help to analyze the popularity of top search result queries across the globe. You can assort its region and language vice to infer the same.
It also helps compare the relative search volume of two or more items.4. Soovle
Soovle is basically a hub of keywords that are derived from multiple website sources. You can garner keyword ideas from various sources like Google, Yahoo, Bing, Youtube, Amazon and much more.5. Quora
Quora is a viral platform where you can find a plethora of people feeding in the most common questions that they want to be answered. This will give an idea of the content that is of interest to many people. This helps find the common questions that a multitude of people.6. Google keyword planner 7. SEMrush
SEMrush offers effective research solutions for SEO, content, PPC, social media and other competitive research. To gain marketing insights and to improve online visibility, SEMrush is effectively made use of.8.Portent’s content idea generator
From picking up compelling titles for blogs to preparing content with a flow, portent’s content idea generator can be effectively made use of to research for valuable content that engages a large audience.9. Google Analytics
Google Analytics is yet another tool like the Google webmaster, which will track the activities of the websites traffic like session duration, bounce rate, and information of the traffic range and much more. This is a valuable content research tool for SEO blogs.10. Reddit
Reddit is an international platform where people from all over the world discuss niches of topics. Be it any niche; you will be able to see opinions and stands of different topics, which will be a personal space for you to learning and unlearning of many things. This can be a good place for carrying out content research.11. Spezify
Spezify is a visual hub. Be it grabbing content, tweets, music or images; it has all that is trending in the store. Making use of Spezify you can deliver effective content for different domains.12. Ubersuggest
You can do a clear and thorough analysis of the competitor’s website by using the Ubersuggest. To create content using the right set of target keywords, Ubersuggest can be effectively used.13. Ahrefs
For common backlink building and SEO analysis, Ahrefs is used. Through this, effective analysis of well to do content and market analysis can drive better SEO results.14. Moz
Moz makes inbound marketing, link building and content marketing super effective. It is the backbone for a lot of SEO analysis.15. Marketmuse
MarketMuse makes use of AI and machine learning. It is to help build content strategies, accelerate content creation, and inform content decisions.16. LinkedIn
Talkwalker helps get real-time insights into the happenings in online media and gives valuable insights into various social channels.17. Awario
Awario is that tool that receives pieces of information about what is popularly being discussed on social media. The ideas generated from it help get ideas for creating trending content.
The above are a few examples of tools that provide effective solutions for carrying out content research for SEO. By making use of them, you can deliver effective and valuable content for a large audience.
The circle of life applies as much to technology as it does to living things, and so every year brings a wave of old products and failed ideas that make way for newer and better ones.#1: AOL Instant Messenger
Once a fixture of early-aughts dorm rooms, AOL Instant Messenger logged off this month, taking with it a rich history of away messages, buddy lists, and cheery blooping noises. Executives blamed AIM’s demise on a “cultural shift” toward social networks like Facebook, and modern messaging services like WhatsApp, but one could also argue that AOL blew its own opportunity to be part of that revolution. In any case, AIM’s fate was sealed years ago. At least now we can properly mourn.
Also worth noting: On the same day that AIM died, AOL took down CompuServe’s forums.#2: Windows Vista
One of Microsoft’s most maligned Windows versions reached the end of its 10-year lifespan on April 11. The software that gave us User Account Control and several obnoxious new DRM mechanisms is no longer receiving security updates, meaning that anyone who still clings to Vista for whatever reason is exposing themselves to unpatched vulnerabilities. Next up on Microsoft’s death list: Windows 7, whose extended support ends in January 2023.#3: Windows 10 Mobile
Microsoft’s mobile platform received a dishonorable discharge in October, when VP of operating systems Joe Belfiore told Twitter followers not to expect new features or hardware. Windows 10 Mobile was never able to achieve a virtuous cycle of users and app developers; even Belfiore said he’d moved onto Android for its superior hardware and software. There’s talk of Microsoft taking another crack at mobile again through some unified, modular version of Windows, but Windows 10 Mobile as we know it is dead.#4: iPod Nano and Shuffle
Three years after killing the iPod Classic, Apple culled the iPod Nano and iPad Shuffle from its device lineup in July. The iPod Touch is now the only iPod left in the lineup, and even that’s more of a multipurpose entertainment device than a standalone media player. With Apple out of the game, the cheap MP3 player business now belongs to a slew of no-name brands like Hotechs and WiWoo.#5: CrashPlan for consumers
Glenn Fleishman / IDG#6: Amazon Underground
Jared Newman / Greenbot
After two years of giving away free Android apps and in-game content, Amazon gave up on its Underground program over the summer. Although Amazon continues to operate its own Android app store, which is featured on Fire tablets and Fire TV streamers, the company appears to be deemphasizing the store as an alternative to Google Play on Android phones. Without the lure of free stuff, and with Amazon’s own apps now readily available through the Google Play Store, users have little need for an external source of apps.#7: Microsoft Kinect
Microsoft#8: Groove Music Pass
Mark Hachman / IDG
Yet another product put out to pasture by Microsoft this year, Groove Music Pass will cease to function on December 31. It marks an official end to years of streaming music struggles at Microsoft, first with Zune Music Pass, which became Xbox Music Pass, which finally became Groove Music Pass in 2024. Users never had much reason to opt for these services over a more established alternative like Spotify, and as Microsoft focuses more on productivity than entertainment, Groove’s continued existence no longer makes sense. At least current Groove users are getting a 60-day Spotify trial and a Spotify migration tool in exchange for sticking it out.#9: Google Talk
Laura Blackwell / IDG#10: Jawbone
Jared Newman / TechHive
Billed as a streaming service for comedy geeks, Seeso provided current episodes of late-night NBC programming, a back catalog of oddball comedy shows, and—most importantly—a steady stream of original series. It seemed like a bold bet by NBCUniversal, especially given its $4 per month asking price and lack of commercials, but unfortunately it didn’t get much time to thrive. NBC shut it down less than two years after launch, and while some Seeso originals such as Harmonquest and My Brother, My Brother, and Me landed at other services, others simply ceased to exist.#12: Delicious
Pinboard#13: Amazon’s unlimited storage
Jared Newman / PCWorld
Amazon didn’t give much of an explanation when it killed off unlimited Cloud Drive storage this year. But like other cloud storage providers that have abandoned their unlimited plans—Microsoft, Mozy, and Bitcasa among them—Amazon presumably didn’t want to shoulder the burden of storage hogs anymore. In June, the company started charging $60 per terabyte, and gave users 60 days to either pay the toll or take their data elsewhere. Not that many options are left, as providers have increasingly realized that unlimited storage is easy to market, but nearly impossible to sustain.#14: Ubuntu on phones
Canonical’s attempt at smartphone/PC convergence met its end in April, as the company behind Ubuntu scrapped the Unity interface that was meant to run on both phones and Linux PCs. Next year, Canonical will revert to the Gnome shell that had been the default until six years ago, while turning to cloud and Internet of Things applications as its main focus beyond the desktop. It’s a temporary step backwards for the long-running Linux distro, but probably a net positive for users. And it means, in some miniscule way, that 2023 will be the year of the Linux desktop.#15: Net neutrality
As expected ever since Ajit Pai took helm of the Federal Communications Commission in January, the FCC voted in December to dismantle the rules that require internet providers to treat all traffic fairly. The vote reverses a major policy shift enacted under former chairman Tom Wheeler, but it’s also marks the first time the FCC has walked away from any kind of net neutrality enforcement whatsoever. This steers the internet into uncharted territory, in which providers are free to set up paid fast lanes for well-funded internet services, reduce transparency, and use punitive data caps to prioritize their own services.#16: The Copyright Alert System #17: Juicero
Let’s end this list on a cleansing note: This year, the market decidedly rejected the notion of a $700 connected juice machine that depends on proprietary, $7-and-up juice packets. Juicero was already struggling in January, when it slashed prices and replaced its founding CEO. An April exposé by Bloomberg likely sealed the startup’s fate, demonstrating how hand-squeezing the packets was just as effective at extracting the nectar inside. Juicero shut down less than six months later. At least folks who bought the pricey hardware were able to get refunds.
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