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The user experience of your application can scare people, amuse them or convert them into loyal users over time. However, it seems that many applications have a “scary” UX based on the following statistics: one in four applications are abandoned after a single-use. Here are 6 frequently encountered UX errors that hinder its success from application creation.6 UX errors to avoid when creating a mobile application 1. “Fuzzy” permission requests
The in-app license applications are essential but immediately raised questions among your users, especially among young technophiles of the generation Z. They are more aware of the farms that companies make to their personal information and are therefore more sensitive to cold to accept that an application has access to their contacts, photos or social profiles.
To put in this “private world” without irritating, you should clearly tell your customers what this info will be utilized for.
But, be sure you actually want the permissions you’re asking and clarify your rationale with no technical terms. It is far better to supply a button directing the consumer to the telephone settings if one of the vital features isn’t activated.
Shazam approaches the petition for consent as a stock, obviously declaring to the consumer that without access into the mike, the program won’t be able to meet him. Nike+ straight asks the consumer to trigger his geographical location but still informs him this stimulation could be intriguing for him. Ultimately, WhatsApp utilizes a mix of both of these approaches and communicates its necessity to get the directory.2. Too many features
It’s normal to hear that consumers enjoy using a high number of functionalities inside precisely the exact same program. From a logical perspective, an individual could think that the more you will find, the longer the consumer feels happy and free.
The fact is rather different. Too many distinct attributes can get the user to become lost in navigation, to feel frustrated at not obtaining what they want to find and therefore connect your program with negative emotions.
For example, according to the Pareto principle, 20% of the actions you take each day count for 80% of your overall results.
When you apply this principle to UX when creating a Mobile Application, you realize that only a small part of your application is responsible for almost all of its success. So, focus on improving the existing features that your users appreciate the most, and leave out the addition of unnecessary features that will pollute the clarity of the application.3. Forget about micro-interactions
The micro-interactions are vital to the UX program but are usually neglected by the majority of cellular branding. A simple tap on a button, an icon which changes colour, personalized text including countless other examples, are “micro” chances for interaction between the program and the consumer.
Be cautious to the emotions felt from your own customers, attempt and humanize your vents and establish a first connection when compared with the software available on the industry.
Here are 3 examples of simple micro-interactions:
Greet users by name as soon as the application is opened.
Add animations to basic interface elements such as buttons, progress bars or input fields.
Disable sending push messages after a certain period of inactivity.4. Ineffective registration screens
One of the first experiences of the user when launching your application is undoubtedly the registration stage. Even if it has come this far, you cannot take its membership for granted.
If your prospects believe they will need to devote time to enroll from the beginning, anticipate their instinct to drive them to give up.
1 method to frighten your prospects off is to design a protracted form comprising many optional subjects. Really, each non-mandatory area additional raises the danger of losing the consumer. You have to be sure that this measure is performed as swiftly as possible so he can get the content of this program.
Additionally, remember that a few of your customers are surfing on devices with smaller displays. You may then imagine a very simple registration procedure (username/password) and ask the user to finish their info in an intra-application place or via email.
Airbnb offers a simplified registration form divided into 5 steps. Style and micro-interactions streamline the journey and make the process less tedious.5. Unsuitable onboarding
Onboarding is among the most affecting components in relation to UX and simple to establish. But you have to be aware of the various styles and utilize the one which will best fit your target.
Based upon your onboarding process, users might not hang and instantly have a poor impression of the remainder of the program. It’s not merely a matter of putting inserts on the left and right each display but of forcing the consumer to info when he can want it.
Attempt to anticipate their own expectations. By way of instance, if you discover that for a brief time that the consumer hasn’t acted with the port, send him aid or provide him to perform a particular action.
After picking from the three existing methods, you are able to test and fix your onboarding till it optimizes the retention of your customers and lessens the abandonment rate.6. Copy the UX of your competitors
Each program is unique and has its marketing message, its target, and its own value proposition.
What appears to utilize your competitors won’t always work for you.
Rather prefer to be inspired by what they do, understand their approach and tell you that they do not necessarily have the right answers. Try A / B testing to find out what works and what doesn’t.
Also read: The 15 Best E-Commerce Marketing ToolsConclusion
These UX errors are too often encountered in many Mobile Application. The goal is to learn to anticipate these concepts and include them directly in the process of creating a mobile application. Use them to stand out and offer your users an attractive, relevant and well-crafted application.
You're reading 6 Ux Errors To Avoid When Creating A Mobile Application
Our lives are as much online as offline, and the primary intermediary between the user and that Web world is the smartphone. A tiny device with a collection of applications lets us do anything – search for information, work, study, consume the content and produce it, sell, and buy. Focusing on smartphone users is inevitable for any business. And, if your business wants to make a success, you need to consider having a dedicated mobile application of your own.
The good news is, it is easy. Mobile app development is one of the most popular trends in the modern IT sphere. There are thousands of specialists, from individual freelancers to large companies that will create any tool for you. You might be a school asking how to build a language learning app, an online hobby shop, a pizzeria, or literature coach, etc. The promotion strategy won’t be complete without having a mobile app. You can check out chúng tôi they will tell you more about app development.
Why is it so helpful? A mobile application gives you everything you want from that business in one place. If you are using a smartphone, it is much more convenient than a website, even with a mobile version. So, it is not a question of whether you need a mobile application for your business. It is a question of where to get it and how much it will cost you. Indeed, how expensive can it be?Developing A Dedicated Mobile Application from Scratch: The Pricing Factors
Assume you want to enhance your business with the dedicated mobile app. First, you, most likely, conduct small research to evaluate the price you’d pay for that job. Here, the first question arises: the price may vary from $5,000 to $150,000. It’s a pretty big difference, isn’t it?
Briefly, $5,000 is not the price for a fully-functional small application. In most cases, it is for the minimum valuable product (MVP) that only has basic functionality for the target group to understand the customers’ reactions. For instance, if you want to make your own language app of medium complexity, it might cost you from $50,000 to $70,000.
The more functionality you need, the more it will cost. Apps like Duolingo require a lot of work from many professionals and a lot of time. These are the weightiest pricing factors, and there are several more that influence the final price most of all.The Platform
The world market of mobile devices is shared between Android and iOS. This or that OS may prevail in the market depending on the region, however, most popular modern applications have their versions in both App Store and Google Play. Even if you target the region where iPhone prevails, ignoring Android-based devices will be a huge miss.
This is the most critical factor in pricing. The more robust functionality you need, the more time and effort it requires. Consequently, it suggests additional costs. On the other hand, you may not expect success without it. You have plenty of competitors who invest in mobile app development too. Yours must overplay them, offering everything your users have already got used to, and killing features making them choose your offer.
Every feature must be tested thoroughly to make sure it won’t fail. When users see Duolingo leaderboards down, it definitely won’t make them happy, but Duolingo is an undoubted leader in this area. If you target the same sector, you can’t afford failures. The more complex and customized functionality you require, the more expenses it involves for the development, UI design, and testing.The Design Complexity
Design is a crucial factor in user experience success. Your application may have all the excellent features and can literally do anything, but it won’t matter if it is inconvenient for the user. If you are researching how to make a learning app, you need to ensure a handy and appealing design, where it will be easy to do the exercises, track the progress, use the networking options (if any), and do all other tasks easily.
Best 10 Email Marketing Tools in 2023The Backend and Hosting
The application infrastructure, data storage, manipulation, and hosting are vital for the correct work. By using such cloud platforms as Microsoft Azure or Amazon AWS, it is possible to cut costs because these services are provided at a reasonable price and also ensure excellent infrastructure and security for the application. Still, it also involves additional money to pay.
The Development Team
The price depends on the size of the team and the qualifications of its members. Besides, it depends on the developers’ geographical location. The hourly rates of experts from different areas vary according to their level of expertise. However, the software development area is truly borderless, and hiring experts abroad is a great option to save money as they deliver excellent quality with costs lower than in the USA or Canada.Conclusion
If you decide to create your own language app or any other digital tool to enhance your business opportunities, you will have to invest. It is impossible to develop an excellent product free of charge or at $5,000. Quality has its price. However, the benefits of having a mobile app representing your business for users are much superior to such expenses.
The pricing will always be individual, but the rules are the same: the more complex, polished, and beautiful your application must be, the more it may cost. But it is worth that.
In 2005, the Privacy Rights Clearinghouse detailed 136 data breaches. However, between 2005-2024, a range of ten years, more than 4,500 data ruptures were made public. From that point forward, the issue has nearly turned into a pestilence and more terrible. The results have turned out to be progressively serious. This is an issue no business can stand to overlook. No businessman expects a cybercriminal to get to their clients’ private information. However, independent ventures are in reality more defenseless to data breaches than big organizations. Trustwave research reports that 90% of all data breach influence independent companies. Retail is hit the hardest, with the food and beverage retail organizations coming in with a close second. An independent venture is helpless, and cyber criminals know it. Data breaches occur once a day, and indeed, you’re the practical target. Keeping your organization from turning into the victim of the next data breach requires a multi-faceted methodology, including setting up stricter strategies controlled starting from the top. In any case, big data is one of the best resources that a business could have, regardless of whether it is a famous top brand or an independent venture. In a world loaded up with computers and the IoT all made up with organizations, you can’t disregard the requirement for securing your big data. If you are uncertain of how to begin, here are a few hints on how you can keep your big data from being ruptured by hackers.Log of Login Data
You have to realize who approaches your organization accounts consistently. If an employee offers their login data with somebody who compromises your organization information, that worker can be held liable for the harm. However, will they? Try not to mess with yourself – you will probably still be accountable.Data Backup
Cloud services like chúng tôi exist for a reason. For one, your information can without much of a stretch be managed when it is put away in a safe spot, and that can’t generally be hard drives and tapes, in case you have a large number of duplicates. There are a few cloud services you could decide on, however, whatever your inclination, ensure your data is backed up safely as a safety measure.Frequent Change of Passwords
In some cases, it’s troublesome or difficult to deny access for individual users. For example, your whole group may utilize one login credential. Changing the password will in a flash disavow access from the individuals who needn’t bother with it. At that point, you can give the new password just to the individuals who truly need it. Passwords are a torment to produce and change, yet it’s completely fundamental. Try not to skirt this step.Regular Update of Devices
New fixes that accompany the updates on devices can go far in boosting up the security of your organization. In a perfect world, if you let your devices run for such a long time without an update, all things considered, you will disregard a noteworthy security loophole that might be the open door for breachers to compromise your big data.Employee Training
Since you have limited access, you should prepare your employees about the measures of data security inside your organization. Some of them might know about the standard practice with regards to information security, yet you should be steadfast with which approaches apply to your organization. Have them think about which sites they ought to download data from and what sort of things to watch out for, while online. Instruct them on the great habit for sparing data as they work with the goal that they don’t lose any of it before it is backed up, among different practices.Strict Data Policies
Everyone deserves another chance, aside from when they determinedly violate security policies. Have a strategy set up enumerating activities that are grounds for the automatic end and stick to it regardless of anything.
Taking those first steps towards veganism may feel daunting, but there are tons of resources available that can help you make the switch and stick to it. Whether you need help identifying vegan products, making meal plans, or getting some extra motivation, there are some great smartphone apps you can download now to make these things easier.
The apps listed below were created by like-minded vegan individuals wanting to help those who are new or even long-term vegans continue to make a positive impact. So no matter where you are on this journey, these are some useful apps to try for yourself.
Table of Contents
Not sure if that box of crackers is vegan? Sometimes figuring this out is tricky, especially when labels can be misleading. You can skip right through all the questioning by using the Vegan Pocket app, which allows you to scan any product and have it tell you whether or not it’s vegan.
Press the Scan button, and you’ll be able to allow access to your phone’s camera, where you can then scan the product’s barcode directly within the app. You’ll get an answer almost instantly, saving you the time to look up products or ingredients yourself and make your shopping trips effortless.
Download for iOS
Need help planning some weekly meals? If you’re short on time and want to take the guesswork out of vegan meal planning, the free ForksMealPlanner app is a fantastic help. Created by the folks from Forks Over Knives, the app provides tons of free recipe ideas, a daily meal planner, a shopping list, a weekend prep guide, and more.
If you want to, you can also upgrade the app to get access to everything it offers, such as alternate meal plans and over a thousand recipes. However, the free version itself provides plenty of help, making it easy to plan meals.
This app is a great, easy way to find vegan recipes, with many of them available for free. Once you find some recipes you like, you can save them and add their ingredients to a shopping list within the app.
You can find recipes for dinner, lunch, dessert, and even recipes for more specific diets such as gluten-free or raw vegan foods. You can also search for particular foods. All in all, this app has tons of great recipes to give you some meal inspiration and help you make great vegan food.
Download for iOS
The minute I opened this app, my mouth started to water. Need even more vegan recipe ideas? This app is a great resource, with a beautiful layout and amazing pictures of food that’ll get you excited to start cooking.
You can filter recipes to find ones perfect for your diet, and you can favorite the ones you like the most to find them again easily. All the recipes listed on the app are free, but you can also buy bundles of recipes, usually for very cheap or by completing an action such as sharing the app. Oh She Glows is one of the best vegan recipe apps, as you’ll find out once you try it.
abillion allows you to write reviews for vegan food products or restaurants and then gives you $1 to donate to a vegan-related cause of your choice. If you want to stay motivated and help create more change globally, this app is a must-try.
The app has many social media aspects where you can see what other people have reviewed, find food in your area, and discover new products to try. It’s a great way to find support and further your vegan lifestyle. Out of all the apps in this list, abillion may be my favorite, simply because it allows you to make some tangible change just by eating good food!
If you’re finding that you’re having a hard time tracking nutrition information while going vegan, this app inspired by doctor Michael Gregor’s work can help immensely. Instead of monitoring macronutrients, all you need to do is track how much of each type of food you’re eating per day, such as beans, fruits, greens, etc.
The app also lists how much is considered one serving and the different types of these foods that count. Getting your nutrition in this way is much less daunting and shows just how easy it is to eat well as a vegan.Go Vegan With These Apps
Once you start using the apps above, you’ll likely find yourself excited to begin your new mode of eating. Or, if you already are a vegan, these apps can help you learn even more and improve your diet.
It’s no secret that most SEO professionals learn their craft through hands-on experience rather than any formal training program.
While working with your own clients or taking a quick online crash course can help you understand the basics, there’s nothing like having one-on-one support from someone who’s been there before you to show you the ropes.
SEO mentorships are one of the best ways for new digital marketers to learn from experts in the field.
Whether you’re looking for your first job or interested in improving your skills in a particular sub-niche of SEO, mentorships can help you level up quickly and build your professional network.
For mentors, having the opportunity to share your knowledge can feel empowering and affirming and build confidence in leadership skills.
So how do you go about creating a mutually beneficial SEO mentorship?
Let’s walk through some of the best ways to set yourself up for success, and a few common mistakes to avoid.Tips For Finding The Right SEO Mentor
As someone looking for an SEO mentorship, you should know exactly what you want to gain from the process before you can even think about reaching out to prospective mentors.1. Go In With A Clear Set of Goals
Work on a clearly defined list of measurable goals and outcomes that you would like to see achieved by the end of your mentorship.
This will look very different for someone new to the industry versus an experienced marketer looking to branch out into a new field.
On the other hand, having a handful of concrete goals around developing your technical SEO skills may be more valuable for a mid-career marketer making a career shift.
If you’re not sure what SMART (Specific, Measurable, Action-Oriented, Realistic and Time-bound) goals to make before you begin your search, make a note of the general outcomes you want from the mentorship.
Bring these to your first mentor meeting and make this a point to go over after your introductions.
With their experience, your mentor should be able to guide you as to the actionable goals to work toward.2. Spend Time Researching Possible Matches
You may already have a person in mind when it comes to thinking about who you would like your mentor to be.
But don’t put all of your eggs in one basket. If they decline, you will likely need a few alternatives to consider approaching instead.
Don’t be drawn in by a famous name alone.
Think carefully about the type of person you want to learn from, which should be influenced by your goals, career aspirations, and even your personality and background.
Ask yourself the hard questions:
How do I learn best?
How much time am I willing and able to commit to this relationship?
How will this individual help me get to where I want to be?
Has this person had success with mentoring someone before?
Is there something specific about this individual that resonates with me personally and could benefit my development?
Remember, just because someone has success in the SEO industry doesn’t mean they’re a good fit for your goals or personality.
Before asking about mentorship, it’s worth reaching out to the prospective mentor and getting to know them a little more.
Whether you take them for a coffee or meet over Zoom, an introduction and insight before asking about mentoring can help both parties see any professional chemistry.3. Set Clear Expectations
Before agreeing to a mentorship, both the mentor and mentee should be honest and upfront about each person’s expectations.
For mentees, it’s likely your goals and career aspirations will drive most of this conversation.
Come prepared with information about how often you would ideally like to meet and in what format (online, in-person, etc.), but be flexible around your mentor’s schedule.
For mentors, having your own expectations in place is just as important.
As an experienced SEO professional, you likely have a lot on your plate, so it’s important to know upfront what kind of time commitment your mentee will expect from you.
You should also ask questions about anything specific that your mentee wants to learn from you.
This will help you prepare information or examples from your own career experience ahead of your next meeting.
Mentors should also be prepared to give feedback to their mentees around goals or projects they’re working on.
This is a good conversation to have at the beginning of your mentorship. Gather details about how your mentee likes to receive feedback and how you can best support them in their learning and development.
It can be helpful to keep the expectations of both parties written in a shared document that both can reference throughout the mentorship.
While this doesn’t need to be a formal contract, it can be helpful to have something to check back to if necessary.4. Organize A Check-In Schedule
Once you’ve both agreed to work together in a mentor-mentee relationship, it’s time to solidify your plans.
Staying in frequent communication is the best way to build a strong connection, but it’s also easy to overstep boundaries (more on that in a moment).
Decide on the best time and method of communication that works for you both, including a regular time that you can meet for a more in-depth conversation.
Keep a schedule of check-ins, whether a call or Zoom, coffee meetup, or dinner.
This is the best way to ensure that everyone’s busy lives are accounted for while still fulfilling the expectations you agreed on.
Mentees should come prepared with an agenda sent to the mentor ahead of time with areas they’d like to discuss or review during your meeting.
Being prepared and organized is a clear signal that you appreciate and value your mentor’s time, along with helping you to stay on top of tracking your progress or addressing any issues that have come up since your last get-together.
Once your mentorship has come to an end, mentees should take the time to thank their mentor for their expertise, time, and guidance during the process.
A thank you card or heartfelt letter goes a long way.
For mentors, ask your mentee if they would like to continue an informal relationship with occasional check-ins or follow-ups if your schedule allows for it.
You’ve benefited from the mentorship, so be sure to let them know how much you appreciate their hard work and communication throughout the program.Common Mistakes In Mentorships
While every SEO mentorship will look different depending on the people involved, there are a few common errors that individuals new to the process tend to make.Constantly Sending Questions Or Requests To Your Mentor
Frequent communication is certainly a critical way to foster stronger professional relationships. Still, as a mentee, it’s important to respect that your mentor is also busy with their own job, life, and possibly other mentorships.
Show that you understand and value their time by being prepared for every meeting and keeping communications between meetings to a respectful minimum.
Ask yourself, “Can this wait until our next check-in?” before sending that text or email.Viewing Mentorship As A One-way Street
Every SEO mentorship should be mutually beneficial and a back-and-forth dialogue.
That means no egos or long monologues about accomplishments, on either side of the relationship!
Mentees should feel supported and encouraged throughout the mentorship process.
Mentors should also be sure to work on their own communication and leadership skills by asking questions to their mentees on how they can help them more effectively with constructive feedback rather than criticism.Telling Your Mentee All Of The Answers
When you’re an experienced SEO expert, it can be incredibly tempting to tell your mentee how to do everything.
You also need to remember that you’re not their boss, even if you’re taking a leadership role as a mentor.
Instead, work through any challenges that your mentee brings to you together, using your background to guide them but still allowing them to develop their own creative solutions.
As a mentor, you should also fully acknowledge when you don’t know something.
No one, including your mentee, expects you to know all of the answers to every question they might have.
Be honest when you’re unsure and see if there’s a way that you can find out before your next scheduled meeting.In Conclusion
An SEO mentorship can be a rewarding and career-changing experience for both the mentor and mentee.
Sharing knowledge about SEO is one of the best ways to grow your professional skill set, introduce talented new marketers to the field, and help make the whole industry a better and more diverse landscape.
Featured Image: Jirsak/Shutterstock
The word “disaster” probably got your attention and in this case, it’s not the least bit hyperbolic.
Website migrations that don’t account for SEO or are undertaken with hasty and/or weak plans for SEO can be disastrous.
If you’re doing a website refresh, migration, and/or relaunch, you likely have solid reasons for doing it and expectations for improvement in specific areas like UX, brand perception, and conversion goals.
SEO is essential for helping you achieve all of the above.
In this column, you’ll find important pre-launch and post-launch steps to ensure that SEO is prioritized in your relaunch so you can avoid disaster and enjoy the best possible outcomes for your business.
Work through this piece as a checklist as you plan and execute your website redesign.
Think about what it is you’re hoping to accomplish with this investment in reimagining your website.
Whatever else you hope to gain, you definitely want to protect the value and equity your site has built up over time. You don’t want to lose current rankings, link value, or traffic — and you don’t want to spend months to recover or rebuild them, either.
On top of that, you likely also want to improve organic search performance.Goals & Project Plan
There are likely some pretty compelling reasons why you are embarking on a website redesign.
Those could be tied to:
User experience improvements.
Setting appropriate goals is a key aspect of ensuring the project’s success.
Establish your baseline and benchmarks, as you’ll want to be able to confirm improvements and ROI on the project.
Most web projects follow a specific plan or agile methodology. This plan is typically managed by the project owner whether they are in an account service, project management, product, IT, marketing, or some other aligned role.
Make sure your plan accounts for SEO at every step so you aren’t surprised by any unintended consequences.Content & Information Architecture
Both the context of the website subject matter overall and sub-topic your themes are critical to SEO success.
This affects the specific content on the site and how that content is organized.
Changes to the information architecture, sitemap, and overall content plan in the redesign can impact SEO, and ensuring that everyone on the project understands how is important.
You want to make sure pages valuable to your SEO strategy are not omitted from the site going forward, and that the overall message and theme of sections of the site are not diluted by the design.
Use a crawling tool (e.g., Screaming Frog or DeepCrawl) to find all pages of your website.
Then, with your team, work from your current sitemap on requirements for the new one. This will be your guide through the rest of the steps in the redesign process for SEO.On-page Optimization
Digging deeper to the page level, it’s important that you maintain the relevance of content to the intent of your target searcher.
Once you know what context and overall architecture is changing (or remaining the same), you can work to protect or proactively optimize at the page level for the specific elements that help with relevance. This will include URLs, page titles, meta descriptions, body copy, alt text, etc.
How deep are the changes to your architecture and sitemap? This will dictate how much you need to focus on the relevancy of content to ensure you don’t lose subject matter content on the site.
Optimize your staging site or code-base; do not wait until post-launch to make these updates.Redirects
There’s a basic user experience case to be made for ensuring that you map out 301 redirects for all pages that are getting new URLs and those that are going away in the redesigned site.
We never want to serve up a 404 error page to a user if we can avoid it.
Search engines are okay with 404s if we are hoping to have content removed from the index. However, any link equity you’ve will be lost if backlinks to your site result in a 404 error.
Ensure that all pages with links pointing to them are (at the very least) properly redirected, especially if you don’t have control over ensuring that the links are updated to the new destination page URL.
If you have a large website, this could very well be the most time intensive and important part of the redesign SEO process.
Use the crawl that you did earlier for your sitemap planning to determine all URLs that need to be redirected.
You can also gain a lot of insight from Google Search Console and Bing Webmaster Tools as to which pages the search engines crawl on an ongoing basis, to make sure you don’t miss any redirects.
When you have all redirects mapped out, ensure that they are implemented at the server level or in a site plug-in or utility and are ready to go for launch.
It is difficult to do this work after launch, as the damage has often been done with search engines and users getting 404 errors. Every passing minute, hour, and day equals more lost opportunity here.
Even when your SEO professional can use forensics to find the old site URLs and implement redirects, you’ve lost precious time. You’ll have to take the short-term hit and hope to get back the relevancy and authority status you had with the old website.At Launch
At launch time, follow along with the go-live checklist and perform any possible quality control checks of the work you have done on the staging site to date.
Don’t give the go-ahead for launch if any of your on-page work or redirects are not in place or tested.
It is much easier to slightly delay launch than to undo damage later or – exponentially worse – to have to roll back to the old website (ouch).Post-Launch Check Redirects
Your first step is to go back to your redirect file, old sitemap, and old site crawl to test and ensure that all old site URLs perform 301 redirects to new site URLs, as you intended.
This is where you can catch any stray 404s and implement additional redirects quickly.
Begin by spot-checking URLs and then go deeper as time permits to work through as many old site URLs possible.
Also, check for other sneaky redirects like 302s or server methods to ensure you have clean 301s.Dev-to-Live Audit
Make sure that all pages and specific on-page optimization carried over from the dev site to the live site.
This is particularly important for websites with a lot of dynamic content, as sometimes databases and tables get missed in the migration.
For example, if you optimized all title tags on the staging site but the database they are in didn’t go live at launch, you might find missing or default duplicate titles on every page or on product pages, etc.Code & Performance Validation
Don’t assume that the live website will perform the same as the staging site did.
Run the homepage and key pages through the mobile-friendly testing tool or Lighthouse audits to ensure the site achieves passing grades.
Also, don’t forget about any schema markup you have on the site.
Using validation tools to ensure proper implementation here are helpful in case anything changed between the old, staging, and live sites and how the search engines render them.Submit XML Sitemaps
Once you are satisfied with your redirects working properly and the implementation of SEO on the live site, it is time to submit the XML sitemap.
Ensure that the dynamic sitemap includes the desired full set of destination URLs.
If you are using a static sitemap, generate a new one now, audit it, and submit it.
Note that you want to be sure that your XML sitemap file(s) are pristine. You want to have zero URLs resulting in 404 errors and ensure all URLs are the destination URLs versus redirects or pages that canonical to another version.Monitoring
It feels good to be done with the hard work involved in SEO for the relaunch and the migration overall. Now, it’s important to shift your mindset to a monitoring phase.
For the next 1-2 months, closely monitor Google Search Console and Bing Webmaster Tools to watch for reported 404 errors, crawl errors, and any HTML on-page issues detected. Tackle these quickly.Ongoing SEO
Remember that SEO is not a one-time thing.
Once the dust has settled and the monitoring phase is in motion, you can go back to your original plan and goals and measure the performance of the new site.
From here, you can resume your normal ongoing optimization plan.Summarized Steps
Here’s the short list of what we unpacked in this article.
Goals & Project Plan.
Content & Information Architecture.
Code & Performance Validation.
Submit XML Sitemaps.
Account for some steps taking longer than planned or having to add some as you go. Web projects and SEO don’t always go according to plan!
Beyond that, make sure you take every opportunity you have to use the redesign and relaunch for performance improvement to maximizing the return on your investment in your site.
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