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Over the years, link building strategies have evolved and matured.
Long gone are the days of link farms and link exchanges.
Today, link building is about earning links through outreach and high-quality content and less about spammy techniques that try to trick search engines.
Still, link building (or link earning, if you prefer) remains an effective strategy for increasing organic reach and getting discovered.
However, it can also be leveraged to drive traffic as well.
Yet, many brands and marketers still struggle to implement a successful link building strategy.
Why Is Link Building SO HARD?A decade ago, link building was easy. You tossed a few bucks at a link farming company or set up dozens of your own sites and interlinked them. A few hundred dollars or a few hours of work and your site was rolling in top ranks.
Those were the days, right?
Wrong.
The problem was that link building was too easy.
If link building were still easy, then everyone would be doing it. (And everyone used to.)
Link building today is hard.
But with the right tools and knowledge, you can be one of the few utilizing it to its full potential.
Below you’ll find 50 different types of links you should be earning for your business or clients, as well as strategies for acquiring them.
Keep in mind, there is no easy way to build links and not every link type will make sense for every type of business. But I am certain you will find at least a few new link strategies to implement.
Since this is a long list, I am unable to go into great detail for each type of link, so whenever possible I have offered additional resources where you can learn more about the specific strategy.
50 Types of Links & How To Earn ThemThe strategies below are a mix of options for driving ranking and driving traffic.
In general, social, forum-style, and certain PR links don’t have direct impact on organic rankings but are great for driving referral traffic.
1. .EDU LinksWhile .edu links are not inherently more powerful, .edu sites do tend to have high domain authority, making these links valuable.
To earn .edu links, you can allow guest posts from students (ideally those studying your industry) and encourage them to share the post with teachers/classmates.
Consider offering students a discount or ask about an alumni directory at your alma mater.
2. .GOV LinksMuch like .edu, .gov sites tend toward high domain authority.
To earn .gov links, focus on how you can help veterans of the armed services.
Offer discounts, training, or scholarships and reach out to your local VA or SBA and notify them of your program.
3. .ORG LinksThese carry the same benefits as .gov and .edu links, but are easier to get.
Try sponsoring a charity program, offer your services/products pro bono, or volunteer.
4. Editorially-Given LinksEditorial links happen naturally when you publish high-quality, engaging content.
Build a diverse content marketing plan for the best chance of earning these.
5. Links From Traditional Media or PressThe best way to get links from the press (e.g., newspapers, magazines, radio, TV) is by creating a resource or study that journalists will cite.
You can also use HARO to answer reporters’ questions, but it can be time-consuming to sort through the twice-daily emails.
This is a good in-depth post about media link building.
6. Internal LinksInternal links are some of the easiest to build.
If you use WordPress, I recommend a related post plugin to find more internal linking opportunities on your own site.
7. Links From Complementary Businesses Within Your Niche/IndustryComplementary businesses have a similar target audience but don’t directly compete with you.
To earn links try offering to exchange guest posts, write a review of their product/service, or co-build a marketing campaign.
8. Links From Competitors in Your IndustryIf you can get competitors to link to you, you know you are doing something right.
Consider creating a job board or do some in-depth, original research that’s so valuable they can’t help but link to it.
9. Niche Forum Profile LinksThe value of these links lies in the audience, which are people who are highly involved in your industry.
Search for top niche forums in your industry and start engaging.
Offer value first, then share links when it makes sense.
10. Social Media Profile LinksIf you don’t already have your site added to all your social profiles, go do that now.
A simple step, but it sometimes gets overlooked, particularly because there are just so many social platforms.
Check:
Snapchat
Tumblr
Quora
Periscope
And any others where you maintain a presence.
11. Social Media Post LinksYou want to post new content to your social channels.
But also use a tool like Buffer or Hootsuite to schedule content multiple times to keep driving traffic.
12. Links From RedditThis is separate from other social media links because it requires a very careful approach.
Reddit users particularly dislike being sold to, but it can be done if handled carefully.
Brent Csutoras has written extensively about marketing on Reddit.
13. Links From LinkedIn Company DirectoryAnother simple, but overlooked link.
If you haven’t already, create a company page and add a link to your site.
14. (Relevant/Non-spammy) Industry DirectoriesNo, don’t go out and get dozens of crappy directory links.
But DO look for legit industry directories.
This is a good source for finding niche directories.
Can’t find one for your industry or niche? Create your own.
15. Links From Local DirectoriesThink Yelp, Bing, etc.
This is particularly important for local brick-and-mortar stores, but can help online brands, too.
Check out this post for a list of local directories.
16. Links From Template Directories (Create a WordPress Theme)If you have the dev skills (or someone on your team does), create a WordPress theme or plugin that others in your industry would find useful.
Alternatively, commission one and white label it.
17. Links From EbooksWrite an ebook, then add a link.
Simple stuff, right?
Writing a book can be time-consuming, so consider hiring an editor to help you turn a series of blog posts into a book.
18. Links From Local News SitesA similar strategy for getting traditional media links, but focus more on your local area.
This is a good resource to get started.
19. Guest Blogging LinksYep, good old guest blogging.
Find an industry news blog or complementary business blog and pitch a solid, well-written post.
20. Manual Outreach LinksManual outreach is a numbers game, but it does work.
Look for broken links to pitch resources for, reach out to webmasters when it makes sense, and above all make sure you are offering value.
This video on Moz is a great resource for manual link building.
21. Google My Business LinkDon’t forget to claim your listing and add your website link.
In many cases, people will see this information before they see your site.
22. Links with Brand Name Anchor TagsSee your brand listed or talked about somewhere? Ask for a link.
Set a Google Alert for brand mentions and reach out when you find someone is talking about your brand.
23. Links with Key Term Anchor TagsBranded anchor tags are good, but so are key term anchor tags.
You can literally see real-time sales and conversion data for any website, and which campaigns drove that traffic. Start your free trial today.
Use key term anchor tags internally, and ask for them when you are comfortable doing so.
24. How-to Guide LinksIs there a topic or process you spent a ton of time researching or perfecting?
Publish a resource or how-to guide for others in the same position.
Think about it – if you were looking for a resource there’s a good chance other people are searching for a guide, too.
25. Resource GuideCompile a list of resources or ideas people in your industry would find useful.
For example, a list of 50 links you’d want to earn or places to find free stock photography.
Offer value and you will earn links.
26. Infographic LinksYou can create these based on your own research or curate stats from other sites.
Create in-house using a tool like Canva (they have a specific infographic creator) or outsource.
27. Infographic Citation LinksI mention performing and publishing your own research a few times in this post.
That is because unique research is fantastic at attracting links – including from infographics.
Make sure you send out your research results and state it can be used in infographics.
28. Links From Q&A SitesGo on sites like Quora and offer useful answers to questions.
The key here is offering value, not just searching for places to drop your link.
29. Links From EmailsIf you have a newsletter list, use it.
Also, consider sponsoring a newsletter for a complementary business.
30. Graphic Links 31. Links From VideosDon’t overthink video.
You can go live on Facebook using a smartphone and good lighting, then upload the video to YouTube.
32. Links From SlideShareDid you give a speech, teach a class, or present a webinar?
Repurpose the content by uploading those slides up on SlideShare.
Make sure to add KTs and a link to optimize your slides.
33. Links From ReviewsAsk bloggers or influencers in your industry to try your product/service and write a review.
Some will do this in exchange for product, some will charge.
34. Links From Wiki SitesThere is much more than just Wikipedia.
Find a Wiki related to your industry and contribute.
Publishing industry-related research is helpful for this.
Here is a list of hundreds of wikis.
35. Dofollow LinksWhen possible, ask for followed links in all of these strategies.
BUT, don’t forget about nofollows.
36. Nofollow LinksMost of the time followed links are better, but nofollow links are better than no links at all, so don’t turn these down.
Plus, ill-placed links can be penalized by Google, while nofollows won’t and may drive a good bit of traffic.
37. Ask People You KnowAsk friends and close colleagues if you can link to them and if they will to you.
It never hurts to ask, but tread carefully here.
Make sure there is value in the link.
A concrete company linking to a baking company is a stretch, but a cupcake company linking to a bouncy house rental company makes sense.
38. Conduct an InterviewAsk an industry friend or expert a few questions through email or by phone and publish the results.
Make sure to send a link to your interviewee, they will likely share on social and extend your reach.
39. Give an InterviewKeep an eye open for social media posts from people in your network asking for interviews and give an interview yourself.
40. Links From PodcastsPitch to be a guest on industry podcasts (or start your own podcast).
This is a good guide for pitching podcasts.
Pitching can be time-consuming, so you consider outsourcing that part.
Just be careful to only pitch podcasts that make sense for your brand.
41. Contribute to a Crowdsourced or Quote PostContributing your thoughts to a quote post takes just a few minutes and will often earn you a link to at least a social profile if not your site.
42. Write a Crowdsourced or Quote PostFlip the script and write your own crowdsourced post.
Make sure to send the final link to all who contributed and tag them on social media.
43. Links to NewsSet a Google notification to email you when industry news is trending and write a post about it.
News posts can be short and sweet, the goal is to publish fast and ride the wave of trending topics.
44. Create a ToolCoSchedule’s headline analyzer is a perfect example of driving links through tool creation.
So is HubSpot’s blog topic generator.
45. Create a TemplateIf creating a tool is outside of your resources, create a template people in your industry would share.
For example, a link outreach email template, an infographic template, or an editorial calendar template.
These can be hosted on Google Drive or you can ask people to exchange their email for access.
46. Links From WebinarsEither sponsor a webinar with another brand (like Search Engine Journal) or host your own.
Make sure to upload your slides to SlideShare after.
47. Links to Original ResearchDoing original research is just about guaranteed to draw links.
The simplest way is to start an annual industry poll and publish the results.
Create an infographic for additional link opportunities.
48. Links to GlossariesDraw up a list of top industry key terms and create a glossary of definitions (e.g., Search Engine Journal’s SEO Glossary).
If done well, this will attract links from competitors, journalists, and bloggers.
49. Links to Your Case StudiesFirst things first, you’ll actually need to create a case study.
Consider partnering with a complementary business to divide the workload, or outsource if doing it yourself isn’t feasible.
50. Links Your Competitors HaveUse a tool like Ahrefs, find out what links your competitors have and target those sites through manual outreach, guest blogging, or interviews.
Final ThoughtsWhile the reputation of the practice has suffered over the years due to risky tactics that no longer work, link building isn’t a dirty word.
Link building is an exchange of value – how can you and a site owner help each other?
What can you offer in exchange for a link?
If you look at link building through this lens, you will be more successful and earn higher-quality links that can up-level your SEO value for good.
Featured Image Credit: Paulo Bobita
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Why Would You Want A Google Project Tango Tablet?
Why would you want a Google Project Tango tablet?
Google’s Project Tango is gradually graduating from lab to the real world, with Google’s ATAP team responsible for the 3D mapping technology partnering with NVIDIA for a new developer tablet. Thing is, $1,024 is a whole lot to spend, even for a developer device that can see the world in unprecedented detail. So, why exactly would you need a Project Tango tablet?
If you’re unfamiliar with the concept, Project Tango is both complicated and straightforward. The goal is the simple part: build up detailed 3D models of areas, both how they present to the human eye and their dimensions, which can then be interacted with and manipulated.
How Tango hardware does that is the complex part. Project Tango devices – this new Tegra-powered tablet is actually the third generation, following a rudimentary tablet first and then a smartphone form-factor after that – are bristling with cameras and depth sensors.
On the back, for instance, there’s a high-pixel-size regular camera for detail, and a wide-angle, lower resolution camera: together, they mimic the effect of an eye, with a narrow, detailed center portion and then a broader, vaguer surrounding area. There’s also a depth sensor, so that the tablet knows whereabouts the walls and other objects are.
So, you’ve mapped your home, or your office, or the park around the corner – what next?
To be blunt, in part Google doesn’t really know. One of the reasons it’s making Project Tango hardware more generally available is to see exactly what developers can come up with. So far, a portion of the roughly 200 smartphone-scale prototypes – functionally identical to the tablet, but with smaller batteries and displays – have been out with developers, but the arrival of the tablet should exponentially increase that.
That could unlock things like citizen mapping, where expensive camera-toting cars from Google or Nokia are replaced – or, more likely, supplemented – by individual users carrying tablets. The door is then opened for high-resolution Street View style maps, but of places the big companies might never actually find their way to covering, or with detail updates far more frequently than they have the manpower to carry out now.
Phones have been able to do 360 panoramas before, but what elevates Project Tango is the detail involved. Users could walk around a store and have product names read out to them, or around an unfamiliar city and have a detailed understanding of where they were, even if they were visually-impaired.
Creating your own personal maps of your living space might make picking new furnishings less of a risk, whether that’s in a physical store or online. Not only would you be sure they’d fit spatially, you could see – in three-dimensions – how they’d actually look with your existing color scheme and furniture.
Then, of course, there’s gaming. Perhaps the most obvious application, we’ve already seen in basic demos from Google’s own team: showing virtual characters on-screen that can interact with the topology of the room around you. There’s also the possibility of virtual treasure hunts – the digital update to geocaching, perhaps – or even real-world MMOs like Ingress, Google’s mass multiplayer game currently designed for phones.
In the end, that $1k price tag isn’t something consumers will face. Google’s aim is to find the killer apps for Project Tango technology, to persuade device manufacturers to integrate the sort of post-compass sensors that allow tomorrow’s smartphones and tablets to know not only where they are and what they’re looking at. Expect to hear more on that at Google I/O later this month.
Want To Relive The Excitement Of Apollo 10?
Apollo 10 during first stage ascent.
Apollo 10 is among the most overlooked missions of NASA’s lunar landing program. It wasn’t the first flight to take men to the Moon and it didn’t land on the surface. So what was it? Apollo 10 was the dress rehearsal before Apollo 11’s successful landing at the Sea of Tranquility. It was the flight that went through the lunar landing without actually landing. Stopping short of the surface was part of the mission design, enforced by deliberately low fuel levels.
About 98 hours after launch, Apollo 10 was in its 12th orbit around the Moon when Commander Tom Stafford and Lunar Module Pilot Gene Cernan entered the Lunar Module Snoopy and separated from the Command Module Charlie Brown. Flying free, Stafford and Cernan took Snoopy into a station-keeping orbit about 67 by 72 miles around the Moon. They then fired the descent stage engine as though going in for a landing. The 27.4 second burn, which saw the engine fire at 10 percent thrust for the first 15 seconds before increasing to 40 percent thrust for the rest of the burn, took the spacecraft into a highly elliptical orbit: 70 miles at apogee and just 10 miles above the surface at perigee. They flew over Landing Site 2, the site at the Sea of Tranquility where Apollo 11 would land two months later.
LM Snoopy after separating from CSM Charlie Brown.
Though the crew got tantalizingly close to the surface, there was no provision in the flight plan to have Apollo 10 actually land. In part this was because the mission was a final systems test; there was untested software on the spacecraft and too many unknowns that a landing was never in the cards. But it was also impossible for the crew to make the first landing. Though Snoopy’s descent stage was fueled for a landing, the spacecraft’s ascent stage had far too little fuel on board to launch from the lunar surface. Apollo 10’s ascent stage was loaded with 981 pounds of fuel whereas Apollo 11’s ascent stage was loaded with 2,020 pounds. Every mission after Apollo 11 was similarly loaded with a little over 2,000 pounds of fuel in the ascent engine.
There are all sorts of interesting stories like this about Apollo 10 that serve to highlight just how important the dress rehearsal was leading up to the first lunar landing. And if you missed out on the excitement in 1969 you have another chance to experience it! I’ll be “live” tweeting Apollo 10’s mission this year, starting on May 18, highlighting the major mission events and fun little human stories that make these missions so much fun. Follow me on twitter as @astVintageSpace for the blow by blow story of Apollo 10, told in real-time, 45 years to the day later.
Source: Apollo by the Numbers; NASA
Six Types Of Social Spammers
I hate spammers, and I’m 100% certain other people do too. Everyone at some point in time has had some type of experience with spammers. But you almost have to admire these individuals, almost. The techniques used are as varied as the outlets in which they are unleashed. During my thirteen years of internet exposure, I’ve had the displeasure of running into six types of spammers. The first of which I call the Sniper Spammer.
1. Sniper SpammerA military sniper is one who remains in the shadows, lying in wait until the prime target comes by. Pretty intimidating, but the spammer in this category is anything but. This spammer lies in wait until the “next big thing” comes by. For instance, even before Apple announced the release of the iPad, hundreds if not thousands of spammers were out proclaiming “You could win an iPad!”.
2. Suicide SpammerSo why even bother? I’d venture to say whatever it is being ‘presented’ is worth the risk to the spammer. The next spammer takes things a little slow and attempts to pull ‘friends’ in. This one is called, the Sociable Spammer.
3. Sociable SpammerThe Sociable Spammer is pretty closely related to the sleeping spammer (listed last). These individuals often are new to social networking sites. These spammers actually take the time to read the rules and regulations while abiding by them for a period of time.
Then when a sort of “level of trust” is established the spamming begins, in my experience after a month or so. I don’t mean like a flood of links or content, I mean messages/posts like, “Hey Guys, I just wanted to let you all know my company is having a contest. Whoever is the 500th person at our site to fill out a survey gets his/her name placed in a raffle for a chance to win a 2011 Camaro! The contest is only up for a short amount of time so go now! Thanks guys!”
This is usually followed up by a warning or automatic ban. The spammer then moves on to the next forum to begin again. I’ve only seen this type three times, Xanga (remember that?!), MSN Chat Room, and Facebook. These three were memorable enough for a mention here. Speaking of Xanga, this next spammer is infamous for ruining perfectly good blogs with spam. I present to you, the Splogging Spammer.
4. Splogging Spammer
On my personal blog I write about my current weight loss goals and exercise methods, so naturally I looked on WordPress to see if I could find any. The first three I found were literally written, “WEIGHT LOSS WEIGHT LOSS WEIGHT LOSS WEIGHT LOSS WEIGHT LOSS WEIGHT LOSS WEIGHT LOSS WEIGHT LOSS WEIGHT LOSS”, an entire page dedicated to that! I did manage to find one that seemed okay, however further reading revealed it was for moms who had just given birth and were losing pregnancy weight.
Being a man, clearly this was not for me. Back to splogging, rarely have I seen a well written post of these types. If I have, they fooled me. Usually the splogs will consist of post after post after post of the same product with little variation in the wording. Our next spammer, the Synthetic Spammer doesn’t have a mind of its own and in my opinion is a dying breed.
5. Synthetic SpammerProbably the most utilized method in the early beginning, synthetic spamming is essentially a program that scans for sites to submit information to. However, with functions such as ‘Captcha’ it is becoming increasing difficult for these programs to work efficiently. Unfortunately once the registration is completed the program can run the way it is meant to. The most recent social outlet I’ve seen to be infected with these spammers is Twitter.
6. Sleeping SpammerThe Sleeping Spammer is the newest one I’ve come across, seeing my first one in December of last year. Around that time I had a “person” start following me, so with every notification I checked out the profile. 200 following – 120 followers – 0 tweets. I had a gut feeling something wasn’t right, but I was curious to see what would happen. Close to the end of January I decided to check back on this account (since I didn’t follow back) to discover the stats were now, 2500 following – 1300 followers – 1000 tweets.
Stunned I began to read the tweets, “By MaryK Products now #lipbalm#makeup#lipgloss#..etc” Now seeing as how tweets can be automated, and there is a way to automatically follow people, I’m making the assumption this spammer set up his/her account to begin to tweet spam once a certain amount of followers was reached to ensure that when the spam began it would hit the most people in the shortest amount of time before the account was abandoned or suspended. Its for this reason I call this spammer a sleeper.
Let’s be honest, a spammer is a spammer. Regardless of technique or medium used the end result is the same. Luckily with so many new methods of catching spammers such as ‘Captcha’ and even moderator approval for blogs and forums, its getting harder for spammers to infiltrate. But rest assured, as soon as a spammer is blocked he/she will find a way around it. If you have a story about a spammer listed here, or maybe one that isn’t I’d love to hear about it. Thanks for reading.
I’ve complied a list useful articles that provide information on avoiding spamming techniques:
If you have a story about a spammer listed here, or maybe one that isn’t I’d love to hear about it. Thanks for reading.
Joshua Titsworth is a Digital Marketing Specialist at Chemidex. Josh maintains the SEO and SMM in addition to assisting with the PPC and Google Analytics reporting. While off the clock he volunteers as a SEO consult to his church in Olathe, KS, as well as to other non-profits in the area. When M.I.A. online he can be found roaming golf courses in search of his shanked golf balls. You can touch base with Josh on his twitter account @joshuatitsworth.
Types Of Rhythm In Design
A link between elements in art and design is referred to as “rhythm,” and it fosters a sense of harmony. Patterns, interactions between colours and shapes, and repetitions of lines and forms are all examples of rhythm. Instead of allowing the eye to focus on a single focal point, rhythms help to direct the viewer’s eye around a piece. Design rhythm refers to aspects that repeat at intervals. A sound structure is produced through agreed-upon constituent placement. The dynamics can be set, and the rhythm can direct, highlight, and unite. Shape, color, tone, texture, accents, direction, and dynamic are repeated frequently. The elements are arranged, structured, and set into motion by rhythm.
Using intervals or spaces between pieces can create the illusion of rhythm or movement for the user. Five different rhythms are available to us: alternating, flowing, progressive, random, and regular rhythms. Similar to in music, rhythm aids in developing a cadence in your design, enticing users with a variety of intriguing variations. By incorporating the proper rhythm into your design, you can maximise the impact of your message.
Types of RhythmFollowing are the major types of rhythm
Random RhythmRandom rhythms are produced by repeating pieces at random intervals. While the elements could be dispersed throughout, the spacing could be a millimetre here or a centimetre there. Consider random rhythms in action in things like snow falling, beach pebbles, and traffic patterns. It’s also important to keep in mind that if you only look at a small portion of a rhythm, it might seem random. However, if you take a step back and look at a bigger section, it’s possible that the design has been given a regular but intricate rhythm. Keep in mind that you can use positive and negative images to make your design difficult to “predict” by using both the elements and the spaces between them. You’ll have virtually endless possibilities to play with if you combine more elements. René Magritte used random rhythm in an especially Intriguing way.
Regular RhythmThe regular rhythm repeats at the same intervals, much like the heart beating. Simply by drawing a grid or a sequence of vertical lines, you may quickly establish a consistent beat. An abnormal rhythm will be immediately detected by the user’s sight, which will also examine it for any other irregularities. Just keep in mind that the eye “likes” to be drawn to prominent features. Therefore, there is a chance that a design could get boring if you have a consistent rhythm in it (like the dripping of a tap).
Alternating RhythmMore than one element can be repeated in a design. You make an alternate design using a 1-2-1-2-1-2 pattern. Consider the black and white chessboard squares as an example of an alternating beat in play. In actuality, an alternate beat is a regular rhythm with added complexity. It might be as simple as our chessboard, or we might picture something more complicated. There are some amazing rows of fish, birds, or other creatures that alternate rhythms. By using fish as an example, we can see that each identical fish is following another. The sequence is repeated below, but in the empty space between the rows, fish of a different color—which we assume to be the background—can be seen moving in the other direction, their delicate fin and tail lines interacting with those of the fish in the earlier pattern. Another excellent illustration of this is M.C. Escher’s Lizard (1942), which features three different colours of lizards, two of each colour facing away from the other, tail to tail. An alternating rhythm can be a simple technique to break up the monotony of a regular rhythm, no matter how basic or complex we wish to make it.
Flowing RhythmA flowing rhythm displays the elements that are repeated after bends, curves, and undulations. The waves on a beach or the sand dunes are examples of this in nature. By creating beautiful patterns of elements with a flowing rhythm, designers can emulate nature. Underwater, we can display seaweed clumps with strands gently pointing in various directions. The user envisions them rubbing up against one another.
Progressive RhythmWe can create a progressive rhythm by merely altering one aspect of a motif as it is repeated. We could create a succession of circles, each larger than the one below it. Observe how the larger one at the bottom appears to be closest to you. We can modify a progressive rhythm gradually or abruptly. The smallest circle at the top could be dark, the middle one could be partially shaded, and the largest circle could only be lightly shaded. This could be accomplished by shading the smaller circles in stages. We are surrounded by evolving rhythms. You would have a progressive beat if you were to film someone dancing and then watch the movie frame by frame.
ConclusionThe 3 Types Of Seo Reports You Should Be Building Right Now
This is a sponsored post written by Supermetrics. The opinions expressed in this article are the sponsor’s own.
SEO reports come in many shapes and sizes, which is why it’s important to start building yours with a clear goal in mind.
Do you want to:
Track your website’s organic visibility in the SERPs?
Get content ideas?
Identify ideas for paid search campaigns?
Figure out which link-building tactics have been generating the best results?
In this post, we’ll walk you through three must-build SEO report types that will help you stay competitive in 2023 and beyond.
Report #1: Website Health AuditBefore you do anything else, you’ll want to understand your website’s overall health in terms of on-page SEO (internal) and referring domains (external).
This report will function as the foundation for the following report types.
Pro tip: You can use Supermetrics’ SEMrush, Ahrefs, or Moz connectors to run this audit.
Website Overview (Internal)This will help you see progress over time.
Next, create a breakdown of your key pages and their SERP positions.
This will help you identify the pages that require attention.
Finally, you’ll want to create an overview of all the domains you’re currently linking to.
Here, you might want to track the following metrics:
Domain authority.
Unique page count.
Domain type (typically it’s better to link to government or education domains as sources).
Link type (nofollow vs. dofollow and/or text vs. image).
After you’ve audited your own domain, it’s time to take a look at the domains that are linking back to you.
Backlink Overview (External)This report will help you see which domains link back to your website.
From there, you can identify opportunities for backlinks.
In addition, you’ll see what kind of content external sites find valuable, which allows you to adjust your content strategy accordingly.
First, pull together the total number of referring domains, pages, and backlinks for each of your key pages.
After that, analyze how many backlinks you lost or gained over time, and from which domains.
You can also go more granular here and create a breakdown of links to see the exact URLs of the external domains that link back to your site.
Another helpful breakdown is referring domains by country, which helps you see the geographic regions that are linking back to your site.
In case you notice a large number of links coming from a specific location (e.g., Spain), you might want to consider creating some content in Spanish or focusing your backlink outreach activities on Spanish people and businesses.
Additionally, pulling the anchor text of your backlinks will help you understand the context of the backlinks you’ve gained.
Finally, it’s good to report on the first/last seen date to track how fresh the backlinks actually are.
Get Detailed Information About Your Website PagesTo complete the health audit, add more data about your website pages that have backlinks.
First, check Google Search Console to make sure all of them are indexed on Google.
After that, check the source URLs to make sure they haven’t changed.
If the URLs have changed, pay attention to the response code and set up redirects if needed.
Here’s an example of what your backlink breakdown might look like in Google Sheets:
Report #2: Paid Search & Organic Keyword OpportunitiesAfter you’ve analyzed your website’s overall SEO performance, you can move on to the next report:
Identifying keyword opportunities for SEO and SEM.
SEMrush is one of the best data sources for this report.
Run a Paid Keyword AuditFirst, let’s identify your website’s top keywords, check how much traffic these keywords are bringing in, and see which website pages these keywords are leading people to.
Next, check what your keywords’ paid search positions are.
This will help you evaluate the competitiveness of your current keywords.
If you’re using SEMrush, you can also check your own and your competitors’ ad text copy along with ad performance. This will help you spot:
Based on this information, you can see whether there are some keywords you can outbid.
You might also want to start creating content around high-performing keywords to get more organic traffic.
If you’re using Google Search Console and Google Ads, you can build a report that shows the following for each keyword:
Paid search CTR and conversions.
Organic search ranking.
This data will help you see how much each keyword/search phrase relies on SEM.
If the reliance is high, you might want to create more content around these keywords to get more organic search traffic.
If you want to learn more about this report and get a nifty Google Sheets template for it, head over to this post.
Get More Keyword Ideas for Your ContentSEMrush, Moz, and Ahrefs are all great tools for finding new content ideas.
First, you can pull your keywords’ organic and paid results along with their respective domains and URLs. This data alone can provide you with a ton of ideas on what to write about.
If you’re using SEMrush, you can also see the keyword’s ad history to get more ideas for your content and/or ad copy.
Alternatively, you can use a more targeted approach here.
Simply select a competitor’s domain and check what the top-ranking pages for a particular keyword are.
Next, create better and more comprehensive content that would rank better for a particular keyword.
Report #3: SEO Competitor AnalysisWe’ve covered some examples of competitor analysis in the previous reports, but since this is such an important area, you should probably create a separate report with this data.
First, start with a general overview. Check your competitors’ domain authority, page authority, and number of backlinks.
Here’s an example of this report with data from Moz:
You can get this Data Studio report as a template for free from Supermetrics’ template gallery.
If you want to go granular, here are a few more ideas of what to include in your report:
Which keywords your competitors are ranking for?
What the traffic and CPC for each keyword is?
What the competitors’ backlinks are and from which domains?
Which domains are ranking for the same terms as you?
What content/keyword gaps there are between you and each competitor?
What your competitors’ best-performing paid ad copy is?
What kind of content your competitors create to rank high for a certain keyword?
Start Building SEO Reports for FreeAs you’ve probably noticed by now, a great SEO report should include data from many different sources.
Start your free 14-day trial of Supermetrics today.
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