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A lack of understanding about security risks is one of the key factors holding back cloud computing.

Viruses, malware and phishing are still concerns, but issues like virtual-machine-launched attacks, multi-tenancy risks and hypervisor vulnerabilities will challenge even the most up-to-date security administrator. Here are 5 overlooked threats that could put your cloud computing efforts at risk.

The days of security through obscurity are over. In the past, if you were an anonymous SMB, the threats you worried about were the typical consumer ones: viruses, phishing and, say, Nigerian 419 scams. Hackers didn’t have enough to gain to focus their energy on penetrating your network, and you didn’t have to worry about things like DDoS attacks – those were a service provider problem.

Remember the old New Yorker cartoon: “on the Internet no one knows you’re a dog”? Well, in the cloud, no one knows you’re an SMB.

“Being a small site no longer protects you,” said Marisa S. Viveros, VP of IBM Security Services. “Threats come from everywhere. Being in the U.S. doesn’t mean you’ll only be exposed to U.S.-based attacks. You – and everyone – are threatened from attackers from everywhere, China, Russia, Somalia.”

To a degree, that’s been the case for a while, but even targeted attacks are global now, and if you share an infrastructure with a higher-profile organization, you may also be seen as the beachhead that attackers can use to go after your bigger neighbors.

What this all adds up to is that in the cloud, DIY security no longer cuts it. Also, having an overworked general IT person coordinating your security efforts is a terrible idea.

As more and more companies move to cloud-based infrastructure, only the biggest companies with the deepest pockets will be able to handle security on their own. Everyone else will need to start thinking of security as a service, and, perhaps, eventually even a utility.

One way that security-wary companies get their feet wet in the cloud is by adopting private clouds. It’s not uncommon for enterprises to deploy private clouds to try to have it both ways. They get the cost and efficiency benefits of the cloud but avoid the perceived security risks of public cloud projects.

“Many ‘private’ cloud infrastructures are actually hosted by third parties, which still leaves them open to concerns of privileged insider access from the provider and a lack of transparency to security practices and risks,” said Geoff Webb, Director of Product Marketing for CREDANT Technologies, a data protection vendor.

Much of what you read about cloud security still treats it in outdated ways. At the recent RSA conference, I can’t tell you how many times people told me that the key to cloud security was to nail down solid SLAs that cover security in detail. If you delineate responsibilities and hold service providers accountable, you’re good to go.

There is some truth to that, but simply trusting a vendor to live up to SLAs is a sucker’s game. You – not the service provider – will be the one who gets blamed by your board or your customers when sensitive IP is stolen or customer records are exposed.

A service provider touting its security standards may not have paid very close attention to security. This is high-tech, after all, where security is almost always an afterthought.

Many companies, when building out their private or hybrid clouds, are hitting walls. The easy stuff has been virtualized, things like test development and file printing.

Multi-tenancy isn’t strictly a public cloud issue. Different business units – often with different security practices – may occupy the same infrastructure in private and hybrid clouds.

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Top Cloud Computing Companies To Work For

Cloud computing is the cutting-edge technology of this era. Cloud computing is used for the delivery of different services through the internet on demand. These services include data storage, servers, databases, networking, software, etc.

Most of the major companies are moving towards the cloud. The reason behind migration to the cloud includes cost reduction, scalability, security, reliability, availability, increased collaboration, improved efficiency of the services, etc. So, the demand for the companies that provide cloud computing services is at its peak. Let’s see the top cloud computing companies you can work for.

Amazon Web Services (AWS)

Amazon is headquartered in Seattle, and they have many locations worldwide, including quite a few software development centers, data centers, etc. Amazon has offices in many countries like the US, India, South Africa, and Costa Rica, plus the remote working availability, so there is a tremendous opportunity to work at amazon. Amazon’s cloud computing services are generally known as Amazon web services, also known as AWS.

AWS’s main services include simple storage service(S3) – for storage purposes, elastic compute cloud (EC2) – for scalable computing, CloudFront – which speeds up the distribution of static and dynamic web content, etc. Apart from this, amazon also has many other cloud computing services like amazon bracket, AWS cloud map, AWS deep lens, Dynamo DB, AWS glue, Amazon healthlake, IOT roborunner, AWS lambda, etc.

Microsoft Azure

Microsoft Azure is generally referred to as the Azure. Microsoft operates its cloud computing services. Azure can be utilized at any scale, from a startup to a tech giant; because of the ease of transition, organizations with windows server deployments may find Azure the best fit for their needs.

Azure uses large-scale virtualization at Microsoft data centers worldwide, and it offers more than 600 services like compute services, identity, and access control services, mobile services, storage services, communication services, data management, media services, content delivery network(CDN), azure AI, Azure blockchain workbench, Azure orbital, etc.

Azure also offers some certifications courses, which include

Azure Fundamentals

Azure Developer Associate

Azure Administrator Associate

Azure Security Associate

Azure Solutions Architect Expert

Azure DevOps engineer Expert

Salesforce

It is an American cloud company that provides customer relationship management(CRM) software and applications, mainly focusing on sales, marketing automation, analytics, and application development. Salesforce’s impressive growth makes it the first cloud computing company to reach US$1 billion and the world’s largest enterprise software firm by 2023.

Salesforce offers six major types of clouds: Sales Cloud, Marketing Cloud, Commerce Cloud, Service Cloud, Experience Cloud, and Analytics Cloud. There are nine other types of cloud services also provided by salesforce: Integration Cloud, App Cloud, IoT Cloud, Manufacturing Cloud, Financial Service Cloud, Education Cloud, Nonprofit Cloud, Health Cloud, and Vaccine Cloud.

VMware

VMware is an American cloud computing and virtualization technology company. Vmware was first commercially successful company to virtualize x86 architecture. Vmware has its application in almost every industry, like technology, manufacturing, healthcare, business, construction, pharmaceutical, telecommunication, travel, retail, etc.

Their services include network automation, Carbon black container, NSX Advanced Load Balancer, NSX Distributed Firewall, Edge Monetization, Horizon Cloud, HCX Workload Mobility, Global Network Identities, etc.

Google Cloud Platform (GCP)

Most people know about google, and many tech people are interested in working at Google. Google is not just search engine; Google provides many other services; one of them is the google cloud platform which is a cloud service provided by Google.

GCP provides services like BigQuery, Dataflow, Cloud Composer, Cloud SQL, Cloud Spanner, Cloud Bigtable, Cloud SDK, Shielded Virtual Machine(VM), Cloud Run, AutoML, Cloud Natural Language, Vision AI, Video AI, Container Registry, and many more.

Google cloud platform also provides certification courses like

Cloud Architect

Cloud Developer

Cloud Security Engineer

Cloud Network Engineer

Cloud DevOps Engineer

Cloud Digital Leader

Hashicorp

Hashicorp mainly focuses on the automation of infrastructure as a code service; however, it also offers other cloud computing services. They consist of different tools for different domains. For infrastructure, they have Packer, Terraform, security Vault, and Boundary for network consul; for applications, they have Nomad, Waypoint, Vagrant, and lot’s more.

IBM (International Business Machines) Cloud

IBM is a US-based cloud service provider. IBM is known for its research in the tech fields like quantum computing, hybrid cloud, artificial intelligence, and science. IBM cloud services are full-stack consisting of a huge collection of more than 170 products and cloud computing services for business-to-business (B2B) organizations.

IBM Cloud provides cloud computing services which include an Analytics Engine, Block Storage for Virtual Private Connection (VPC), Blockchain Platform, Cloud Foundry, Cloud HSM, Code Engine, Communication Monitoring, Container Security Services, Mass data Migration, etc.

Kamatera

Kamatera is a global cloud service platform provider. Kamatera offers fast, flexible, and reliable solutions for startups, software as a service(saas) developers, and web and app developers. As for uptime, Kamatera prides itself on its high reliability and availability.

Kamatera provides services like cloud servers, private cloud networks, firewalls, cloud block storage, cloud load balancers, cloud management, cloud migrations, cloud consulting, etc.

SAP Cloud Platform

SAP is a German multinational software company. The SAP cloud platform was built for the platform as a service for creating new applications and extensions of existing applications in a secure cloud computing environment.

The SAP cloud platform has ERP (Enterprise resource planning) services for small to midsize enterprises, CRM(Customer relationship management), Database, Data management, Analytics, Supply Chain, Network Management, IoT, etc.

Alibaba Cloud

Alibaba Cloud is a China-based cloud service provider. It is the largest cloud computing company in China and Asia Pacific region. They have 25 regional data centers globally.

Alibaba Cloud provides services in different technological domains, including elastic computing, networking, CDN (Content delivery network), database, storage, security, analytics, containers and middlewares, internet of things, media services, artificial intelligence, cloud communication, etc.

Top 5 Cybersecurity Threats Your Business Faces In 2023

In 2023, the COVID-19 pandemic made a brand new playground for hackers. Because of lockdowns and social networking requirements throughout the planet, many scheduled jobs and initiatives needed to be placed on hold to ensure IT staff and companies could concentrate on allowing remote access.

Cyberattacks have grown in volume in 2023 and the increase in cybercrime has been estimated at 400 percent due to the coronavirus. Microsoft reports that pandemic-related phishing and social engineering attacks have skyrocketed to 30,000 a day in the U.S. alone. Threat researchers say ransomware attacks have risen 800 percent during the pandemic.

Everybody has been targeted at cyberattacks, but tendencies show small business or companies are among the most frequent targets. In reality, roughly 43 percent of cyberattacks target small companies!

What is Cybersecurity?

Cybersecurity is the security of computer programs from damage or theft for their own applications, hardware, some other electronic information in addition to in the disruption or misdirection of their solutions they supply.

In the current world, cyber protection is generally connected with the net since a lot people have simple and immediate access to the community. But cyber security was a hazard since the very first computers began storing information.

What should we expect in 2023? Cybersecurity experts say that these 5 cybersecurity dangers in 2023 will probably have the largest impact on companies in the coming season:

1. Hacking the home

Individuals working from home regularly use private devices while still working and log into home networks which aren’t completely secured. Over the duration of 2023, fiscal insecurity concerns climbed into an all-time large.

With tens of thousands of Americans unemployed or experiencing decreased hours or wages, more families than were living paycheck to paycheck. While many users haven’t changed their default passwords or settings, it becomes easier for criminals to access their own networks if they use it for leisure or work.

2. Beware of the ‘wares’

Cyber Security analysts think that dangers from all of the products like ransomware malware, spyware, scareware and adware may stay among the greatest issues for safety groups in 2023.

For instance a scam email simplifies individuals their webcams are compromised and particular pictures are captured. It takes one to make payment on Bitcoin to ruin these images.

Also read: Top 10 Job Search Websites of 2023

3. Cloud-based threats

Cloud computing has quickened since the early 2023 because of the pandemic. A number of businesses have chosen in altering and leveraging their resources on the internet. This past year, we heard that companies will continue to work online through the cloud and it’s predicted to do in 2023 and beyond.

But this rapid migration into the cloud exposes companies to a ton of safety challenges and dangers. Cloud program vulnerabilities, imperfect information deletion, misconfigurations in cloud storage, and diminished visibility and control are a few of the frequent cloud solutions problems that increase cybersecurity dangers.

4. QR code abuse

Scammers and cybercriminals are quick to exploit new technologies because of their vindictive tricks. Hackers find chances in harnessing social engineering to obtain access to some customer’s personal data in one scan.

Many companies like restaurant owners frequently make QR codes to provide us access to downloading their own program or menus in relation to the security standards set for the pandemic.

Also read: 11 best ways to Improve Personal Development and Self-Growth and its Benefit on our Life

5. Phishing

Phishing is one of the most frequent cyberattacks as a result of high amount of interaction individuals have online. Phishing scams generally occur through social technology in conventional email and cloud solutions strikes.

Phishing can lead to Account Takeover (ATO), Company Email Compromise (BEC), ransomware, credential theft and other security breaches.

Organizations should make the most of email cybersecurity applications and worker training to decrease the risk related to these attacks.

In a world in which the web links everything, cybersecurity hasn’t been more crucial. While using IT services and updated hardware and software is vital, it’s still essential to comprehend the current hackers to the security of your company.

How To Beat Security Threats?

Introduction Different Types of Security Threats

There are four main types of security threats: viruses, worms, Trojan horses, and spyware.

A virus belongs to the malware category that replicates itself and infects your system without your permission or knowledge. A worm is also a type of malware that can spread itself and cause damage. However, a worm does not need to attach itself to anything to function; it can simply spread through networks. On the other hand, a Trojan horse pretends to be something else to trick you into downloading or installing a particular program to infect your system. Spyware is a program to gather information about you or your business data without your knowledge or permission.

There are many other security threats beyond these four primary categories, but these are some of the most common.

How to Prevent Security Threats?

To prevent security threats, it is essential to take a proactive approach and be aware of the latest risks. In this regard, let’s take a look at a few globally followed vital steps to protect data from various security threats

Keep your software up to date

One of the immediate steps you can take to protect yourself from security threats is to ensure that your software is up to date. Consider upgrading your OS, browsers, and any other applications that you use. Outdated software can often have security vulnerabilities that attackers can exploit.

Most software programs will have an automated update feature that will check for new versions of the program and download them automatically. However, it’s also important to manually check for updates regularly. This ensures that you’re always using the latest software version, which will often include security patches for newly discovered vulnerabilities.

Sometimes, you may be prompted to update your software when you open it or try to use a specific feature. Following these prompts is essential as they usually indicate that a critical security update is available.

Of course, keeping your software up to date won’t protect you from all security threats, but it’s a simple and effective way to reduce your risk.

Use strong passwords

Using strong passwords is another crucial way to prevent security threats. Attackers often try brute force their way into accounts using co-shared password lists. Using strong and unique passwords can make the task much more impossible for hackers.

To create a strong password, use an ideal combination of letters (upper and lowercase), numbers, and symbols. The longer the password, the better. Another good idea is to use a phrase or series of words that are easy for you to remember but would be difficult for someone else to guess.

Of course, even the most robust password is only as good as the system it’s protecting. So make sure you’re also taking other steps to keep your accounts safe, such as enabling two-factor authentication whenever possible.

You can install an anti-spam plugin on your web browser. This will help to block most spammers from even reaching your computer.

You can report any spammy links that you come across.

By doing this, you can help to keep the internet safe for everyone.

Use security tools

There are many different security tools available that can help you protect your systems from attack. These tools can include antivirus software, firewalls, and intrusion detection systems. By using these tools, you can make it much harder for attackers to compromise your systems.

For instance, firewalls can block incoming traffic from known or suspected malicious sources. Antivirus software can scan files and email attachments for malware and remove any malware that is found. Intrusion detection systems can monitor network activity for suspicious activity and raise the alarm if such action is detected.

Using these and other security tools greatly significantly the risk of being compromised by a security threat.

Two-Way Authentication

In recent years, security threats have become increasingly sophisticated and challenging to detect. Two-way authentication is essential for top organizations at these threats.

Two-way authentication, also known as two-factor authentication, is a process whereby users must provide two forms of identification to invoice a system or service. It could involve using a password, a PIN, PINrint, and a retina scan.

Conclusion

In conclusion, security threats are a genuine and ever-present danger. If you’re running an online business or doing online transactions often, understanding the potential risks of cybercrime and how to protect yourself against them is more important than ever. Utilizing solutions such as two-factor authentication, frequent updating of software, and implementing adequate password policies can go a long way in helping you beat security threats before they become an issue. Additionally, staying informed about the latest cyber threats can help you stay one step ahead and ensure that your data remains safe from malicious actors.

3 Overlooked Keys To Success With Influencer Marketing

This is a sponsored post written by FameBit. The opinions expressed in this article are the sponsor’s own.

It’s no secret that influencer marketing is catching fire, but as with anything new, there is always a learning curve. Here are the best tips and tricks I’ve seen after connecting brands and influencers on over 20,000 videos on FameBit.

1. Fit is More Important Than Reach

The beauty of YouTube is the large number of incredible influencers and diverse content created across varying verticals. Not only do emerging influencers typically provide more bang for your buck, their audience also views them as peers instead of celebrities, which instills trust and helps to drive sales.

When selecting influencers to partner with, place priority on collaborating with influencers that already speak your brand language, embody your values, and have a natural fit with your product rather than selecting someone who just has a large reach because a large reach doesn’t automatically equate to more sales.

2. YouTubers are Not Paid Actors

News flash! No one comes to YouTube to watch commercials. They come to watch their favorite creators do what they do best — entertain, enlighten, and inform. A YouTuber’s audience knows immediately when something feels out-of-place or forced, so don’t try to force your vision.

Giving up creative control can be a bit scary for brands, but if you have vetted and found an influencer that already embodies your brand image then you won’t need them to go through a script or nail 10 talking points to get their audience excited about your product. The endorsement should be as natural and as much in the influencer’s voice as possible.

The bottom line is to work with, not against your hired influencers!

Think of influencer marketing as a partnership between your brand and the hired creator. You both have the same goal in mind: to create quality content and establish a valuable partnership. So work together!

Remember, the influencer knows their audience much better than you do. Make sure that any content created accomplishes your goals, but gives the creator the freedom to deliver your message in a way that is natural, organic and authentic to their channel.

3. Test, Experiment, and Go Wide

Testing different video creatives is also important. Different video types such as tutorials and reviews, and skit videos may have massively different results for your product, so it’s best to experiment with different video types upfront. This way, your chances of succeeding are better and you can also see what converts best and steer future videos in whichever direction is most successful.

Another benefit of hiring multiple influencers is that you get to learn a lot about your brand. I’ve seen brands learn about product values that they didn’t even know they had. Recently a brand called Satin Lined Caps, a maker of caps that protect your hair while sleeping learned their caps were not only functional but that they were also fashionable thanks to an influencer who made a video on how to use it as an accessory to complement your outfit.

Lastly, SEO!

YouTube is the second largest search engine behind Google, so you better make sure you can find your product there and the more videos talking about your product the better. Again, very often, brands find that having a wider variety of content is a better overall strategy because when a potential customer looks for your product or service they will come across a multitude of various content, some that inspire, inform and entertain.

But what is most important with SEO is to see YouTube as a discovery platform and to be be mindful of the problem that your product or service is solving for customers and to provide influencers with relevant tags, titles and keywords that will make it easier for customers to find you. For instance, if your product is a shampoo for for curly hair, you want to ensure that your branded content comes up for search queries such as “how to care for curly hair” or “best shampoo for curly hair” or “curly hair must haves”. This way, even if you are not a large or popular brand, it will be easy for new customers to discover you very organically.

It’s Time to Put These Tips into Action!

FameBit is a platform for connecting brands and creators on YouTube, Instagram, Vine, and Twitter. It is absolutely free to post a campaign and start receiving proposals from interested influencers looking to promote your brand.

Go ahead and try it.

Use coupon code SEJ25 for $25 off your first hire!

Benefits Of Private Cloud Over Public Cloud

Though the debate is not as old, nor as embattled as say, the Operating System wars, the public vs. private cloud controversy still rages.

Just listen to the conversations at any local tech gathering or meetup and you’ll catch snatches of conversation that pit one group firmly against the other.

The benefits of cloud computing as a whole are not in question. At the heart of the matter is the issue of control. While IT professionals may be loathe to give up control of their beloved servers and data, the bean counters are all but salivating over the perceived cost benefits of outsourcing these services.

Benefits – on both sides – do come with their own sets of risks. An organization must consider and weigh both sides before making a decision. However, the case for maintaining control of one’s own infrastructure is a strong one.

Before we can begin to make the case for the private cloud, we need to ensure a baseline understanding of each of the cloud computing concepts. To begin, let’s examine the three different types of cloud offerings:

The first and probably most well known type of cloud service is the public cloud. This is based on the model that dictates the service provider supply resources and functionality – such as applications, data storage and infrastructure – available to business as well as the general public over the Internet.

For public cloud, think a service like Dropbox, which provides file storage to the public – files that can be stored locally but also accessible from the web. They, like many providers, have free and paid versions of their services.

In terms of public cloud offerings, there are three services: IaaS (Infrastructure as a Service), PaaS (Platform as a Service) and SaaS (Software as a Service).

IaaS: The Infrastructure as a service model refers to the outsourcing of equipment that supports operations. This includes virtual or physical servers, storage, computers, and other network infrastructure.

The vendor owns this equipment and handles purchasing, operating and maintenance. Rackspace Cloud and Amazon EC2 are service providers in this space.

SaaS: Under the Software as a service model, software or applications are hosted by the vendor and provided to customers over an Internet connection. Think Google Docs or Gmail, for example.

PaaS: Platform as a service leverages hardware, operating systems, network capacity, and storage over the Internet. Customers can then rent virtualized servers in order to run applications. Where PaaS really shines is for testing and development.

Heroku and Microsoft Azure are examples of PaaS providers. They offer a wide range of platforms and operating systems, where settings changes and upgrades can be easily and quickly implemented.

The second type of cloud service is popular among business – the private cloud. Under this model, an organization’s IT department effectively acts as the service provider for internal corporate customers. Everything is stored or managed in-house, likely with only data backups stored off-site.

This scenario appeals to organizations that want more control over their infrastructure and inherently have more trust and confidence in their internal IT departments than an outside entity.

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