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Visitors walking onto the exhibit hall floor at the Digital Signage Expo in Las Vegas this month will quickly sense that old barriers are lifting on how and where marketers and visual designers can create a display canvas.
Digital signage trends and technology developments mean there are now few restrictions on where signage can go, both indoors and outside, what shape it can take, or what it can do. New high brightness displays can overpower the sun at high noon. Transparent OLED technology can transform the very idea of window glass. Smart signs can mount and hang like framed paintings. And fine pixel direct-view LEDs and ultra-thin LCD frames are turning walls into digital canvases. In many respects, the only remaining barriers are creativity and budget.
Here are five digital signage trends you should watch out for if you’re going to the Digital Signage Expo, or reading about it as the show lights up in mid-March.
1. Transparent OLED
Transparent organic light-emitting diode (OLED) displays all but reinvent the idea of flat panel displays. Your parents’ television set had a giant light tube in the back that generated the image. Your flat panel TV at home now uses tiny backlight tubes or LED strips to illuminate the LCD image. OLED doesn’t need either, meaning the displays are impossibly thin and can be embedded in things like window glass.
At last month’s Integrated Systems Europe trade show in Amsterdam, Samsung demonstrated a four-pane interior window that suddenly came alive with full-motion graphics. Transparent OLED technology is expected to transform how we all think about things like glass divider walls in retail and office settings.
2. High-Bright Outdoor Signage
Mother Nature has for many years had the best of technologists trying to put marketing and messaging screens out in the elements, battling heat and cold and trying to overcome the brightness of the midday sun. It’s been possible to do it, but it’s taken a heavy and expensive investment in specialized engineering.
Now, a combination of experience and technology breakthroughs are starting to bring daylight-readable, nature-ready outdoor signage displays to the masses. Samsung has introduced a line of outdoor displays that are weather-sealed, ready to operate in anything from -30 to 50 degrees Celsius, and pushing out 2,500 nit brightness. The panels have the built-in smarts to crank up the brightness or dial it back based on time and ambient lighting conditions. With all the engineering integrated into the display module, outdoor sign and fixture companies to add digital to their capabilities, without having to invest in R&D.
3. Walls as Canvases
Digital Signage Expo visitors will start to see the first ripples of what will be a big wave in the next year or two of fine pixel pitch LED modules for indoor use. The direct-view LED displays of old were blocky, low-resolution units that only started to look good from long distances, like billboards on highways and scoreboards up high in stadiums. Today’s fine pixel pitch displays have the individual LEDs as close as 1.5 mm from each other, creating displays that look spectacular from just a few steps back.
The big attraction is shape, as these units stitch together like wall tiles, unconstrained by specified widths or heights. They can fill a wall, or a support column or a building’s bulkhead. With the combined portfolio of Samsung and our subsidiary PrismView, we’re able to offer direct-view LED modules from 1.5 pixel pitch (for indoor use) right up to 25 mm pixel pitch (for outdoors), with a full spectrum of options in-between.
New indoor LEDs also eliminate perceptible seams, though that’s also happening with more conventional LCD video wall displays. Today’s ultra-thin bezel video wall can be installed with a gap of just 1.4 mm (roughly the depth of a credit card) between upper and lower displays.
Between these two technologies, visual designers for everything from flagship retail stores to building lobbies and mass transport hubs are no longer constrained by the dimensions of the space, lighting conditions or worries about the unsightly grid lines of video walls of the past.
4. System on a Chip
Three years ago at the Digital Signage Expo, we debuted our Smart Signage Platform, a line of professional displays that featured system-on-a-chip (SoC) embedded computers built into the units, removing the need for and cost of an external digital signage player. Since then, the Smart Signage Platform has been expanded across virtually our entire range of digital signage displays, from tablet-sized to some of the largest panels on the market.
5. Office Communications
Not all big new things in digital signage come in equally big packages. One of the hot trends in digital signage in 2023 involves small screens installed at the doors of meeting and conference rooms. There are now dozens of software options for linking and synchronizing with workplace and hospitality calendar systems to push simple information to displays that indicate whether a room is booked or free, who booked it, and for how long.
Though seemingly pedestrian in a world of transparent OLEDs and fine pixel pitch LED walls, meeting room signs solve a nearly universal problem in the offices and corridors of just about any workplace. With Samsung’s smallest 10.1-inch smart signage displays, workers can use touchscreens to book a room on the spot.
Another office trend, multimedia-friendly e-boards are increasingly becoming an essential element of modern conference rooms as projectors are gradually phased out. E-boards allow facilitators and participants to enjoy a more seamless, interactive experience that is great for both classroom and boardroom settings.
The Broader Show
The Digital Signage Expo is an annual gathering of many of the top companies in the signage industry. There’s a lot to see, and much to learn, from scheduled talks to free workshops. It’s a hectic two days, but if your organization will be applying signage technologies in 2023 and beyond, there’s no more efficient place to get quickly up to speed.
Take your business’ messaging to the next level with Samsung’s line of high-brightness outdoor digital displays.
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Technologically-savvy shoppers are demanding a more interactive retail environment. In response, retailers are opting for digital solutions that bridge traditional and virtual shopping experiences. Interactive digital signage is just one example. Through display technology, retailers are creating virtual assistants that drive customer loyalty through more engaging experiences.
Desktops, laptops, in-store kiosks and, increasingly, mobile devices already make today’s consumers more connected than ever. With these virtual assistants, users have instant access to real-time information, and quite often they can retrieve this information even faster than retail associates. According to a 2014 report by Deloitte, shoppers who use electronic devices during their shopping journey convert at a 40 percent higher rate. Forward-thinking brands are utilizing virtual assistant technology to attract these tech-savvy customers.
Tapping into Digital Signage
Digital signage is creating customer awareness and guiding shoppers to their next purchase. These next-generation signage solutions are designed to engage with increasingly tech-savvy shoppers and drive purchase decisions. Retailers use electronic signage, usually commercial grade LCD displays, to feature a brand or promotion in store. While the earliest versions of digital signage featured what equated to slide shows of static, unrelated messages, newer iterations have evolved into interactive touch-screen appliances that use full-motion video to emulate websites, promote product browsing or enable online shopping. Innovative deployments are moving beyond one-way communication, promoting interaction between customers and sales associates. For example, some screens allow store associates to access corporate pages, where they can educate shoppers about merchandise and access individual shopper histories to streamline the in-store journey. With so many ways to deliver information, virtual assistants are setting the tone for improving in-store service.
Even though robust functionality creates purchase opportunities, brands need to use display technology smartly if they want to engage with today’s informed, always-connected shoppers. Sales floor real estate is shrinking, and with consumers’ attention turned toward personal devices, placement is a major consideration when trying to maximize space and effectiveness. Fortunately, virtual assistants can be used to help display large items such as cars, furniture and mechanical equipment. They can also reduce the amount of stock kept in the storefront, leaving more open space to create an appealing, comfortable atmosphere.
Samsung is helping to drive adoption of virtual assistants through its new range of small-sized Smart Signage displays. Designed to replace static posters and appeal to shoppers’ comfort level with personal technology, these displays incorporate powerful system-on-chip processors and Wi-Fi® connectivity, so no external media player or ethernet cabling is required. The compact 22-inch model can be used in fitting rooms, above the sales floor or behind the cash wrap to catch the attention of busy customers. Alternatively, the smaller 10-inch version is the perfect fit for shelf fixtures and wall-mounted kiosks to help browsing shoppers find their next purchase. For the retailer, Samsung’s MagicInfo Content Management software allows staff to create and change messaging from a single central location. Text, photos, videos, templates and display schedules can all be modified from an online dashboard. By programming the displays once, they can automatically turn on in the morning and off in the evening, or be set to show targeted messaging depending on the time of day.
Considering digital signage solutions for your store? Visit Samsung’s Smart Signage page to see which display is right for you.
Every year brings with it new opportunities for digital success, and in this post, you will see my digital movers and shakers watch list for 2023.
The focus has been on the top search marketing and digital trends to keep a look out for so you can consider adding them into your marketing mix more effectively (or for the first time) as we move further into 2023.Social Media Slows but Will Continue to Grow
I feel like I am cheating slightly by adding this in, however, when looking at the dominant, unstoppable forces for 2023, I cannot omit social media. With new social media platforms entering the market and existing channels continuing to grow, this social media take over is far from over, although I expect the channel specific growth to slow somewhat.
Search Engine Journal’s Aki Libo-on wrote about this social media growth infographic that covers everything from active users and annual growth, through to user demographics and platform stats. Here’s a snippet from the infographic:
According to a recent report from Our Social Times:
Over a nine month period, the growth of Instagram far exceeded that of other social media platforms, including a growth spurt (between March and December 2014) where it surpassed the 300 million user mark and expanded its audience by approximately 50 percent
Facebook, surprisingly, had more video views in a single month that YouTube from desktops, however, the change in the Facebook video ‘auto play’ functionality likely had a direct impact on that
Snapchat is one of the fastest growing social media and messaging apps with six monthly growth in 2014 exceeding that of Facebook Messenger, Instagram, Pinterest, Vine, and many other alternativesLow-Cost Marketing Will Expand—It’s Not All About Emails
When you think of low-cost marketing the first item that often springs to mind is email marketing. By 2023, I would imagine that a vast majority of businesses have trialed incorporating emails for newsletters, company updates, industry changes, promotions, exciting news and more. By comparison, a fewer percentage will have expanded this low-cost marketing scope to incorporate items like text marketing (also known as SMS marketing and mobile marketing), but there is a growing trend.
According to UK SMS providers, Textlocal’s M-Commerce’ white paper, a company who I work with,:
Almost 4 million men and women in the UK are keen to hear from retailers by text at least once per month.
When you begin to broaden the types of low-cost marketing and expand the areas within the marketing mix that to employ, you will be surprised by the responses gained, even from the same distribution lists. One of the factors for this is that people digest communication differently, so acknowledging that in the diversity of approaches to your target audience will improve key performance metrics like open rates, response rates, and more.Digital Marketing Will Become Even More Integrated in 2023
When you have distinct search marketing and digital expertise collaboratively working, you will be able to mitigate most of the drawbacks of one marketing channel with the benefits of another. From initial objective setting and strategy creation, through to identification of key results, metrics for defining success, and ultimately actions completed – many more businesses will be investing in integrated search marketing as 2023 progresses.
Below you can see an example of a digital integrated working model:
To support effective integrated working, companies will become more creative in their delivery approaches including internal staff interaction, as well as the working relationships with external service providers, changing the historical outsourcing approach to increase the external team mentality.
Omni-channel marketing (really another means to describe multi-channel marketing) was a quickly growing buzzword in 2023 (starting its growth in late 2013), and the trend is set to continue globally in 2023, too. Here is an example of what this trend looks like (you can see the Google Trend here):Mobile Will be Included in Every Marketing Strategy
The growth of mobile search has been well documented and a recent study from Smart Insights tells us that this trend is going to remain active for some time to come. Mobile device targeting is not a new trend, but many businesses have not yet embraced it fully, or focused on the mobile opportunity enough to see it reach anywhere near its true ROI potential. A few key points from this recent study include the following.
Global mobile device users: Mobile users exceed desktop users on a global scale, this means that the opportunity to generate business value from effective mobile marketing has never been greater than it is right now. An increasing number of marketers are changing their approach to reflect this, and I see this continuing to build some momentum through 2023. There is some suggested plateauing of this, but I do not see 2023 being the time-frame in which this comes to fruition.
Internet access types: People are spending the majority of their daily internet viewing time using mobile devices, in fact, 51% of the total time spent in 2023 was with mobile phones and devices. When you consider the often intermittent mobile internet access (consider items like walking to and from locations, periods of working day downtime (breaks, etc.) and often quick internet access actions between tasks) this will shape many marketing approaches based on this and other behavioral identification too.Data: It’s Getting Bigger and it’s Real Time
When looking at digital industry trends and key movers and shakers influencing approaches to service delivery, you cannot overlook the role of big data and real-time data. Marketers have access to more information than at any other stage of human existence, and the challenge for successful digital marketing in 2023 and beyond is making meaning from all this data.
Data fuels everything from content creation and insights, through to reporting and strategy refinement. If you are making any digital decisions without data, you are likely overlooking a wealth of extra opportunity.
Here’s an example of a deep data platform in action. This is the Apollo Insights platform with information from the agency I work for, Vertical Leap. The screenshot demonstrates agile dashboard functionality, pulling in unique data sets for generating insights from information:What’s Next?
The digital industry is always moving at a fast pace, and perhaps it is the speed of change that is the main constant.
While I am confident in my predictions for 2023 digital trends to watch out for, I am aware that there is so much more that can be added to my list. On this point, I would love to hear what you think about my predictions for digital trend movers and shakers in 2023, as well as your own predictions.
Looking forward to hearing your thoughts and feedback.
In-post Photo #3: Image by Lee Wilson
Advocates. Superheroes. Defenders. Challengers. Guardians. If you work in healthcare and healthcare IT, are these the words you use to describe yourself? This year at Healthcare Information and Management Systems Society (HIMSS) 2023, organizers are encouraging the champions of healthcare to unite, drawing on heroic imagery as the theme of the conference. Conference leaders make the case that, yes, healthcare technology can be disruptive, paradigm-busting and bewildering — but ask providers to look past all that and accept the mission of superheroes: “Advance the safety, efficiency and quality of care, outcomes, health, and well-being for us all.” So much is happening where healthcare and technology intersect that it will require champions and superheroes to chart the path forward. Disruption, change and innovation are topics for the conference keynote sessions. These are exciting times in healthcare, and HIMSS 2023 aims to unite the champions of health to navigate these emerging trends. Whether you are attending HIMSS in person or joining the conversation on social media, follow these five trends during this year’s conference.Nurse Communications Go Mobile
Perhaps no single group drives quality care like nursing staff. Nurses require the most up-to-date information to successfully manage patient care. They also play a critical role as conduit between patients and physicians. Mobile devices such as smartphones and tablets provide an ideal communications platform, but many hospitals are still relying on legacy technologies like pagers or comms badges. Smartphones and fully integrated clinical communications apps make the jobs of healthcare workers easier and result in higher quality care. Showcasing its solution at HIMSS, TigerConnect provides real-time communications software specifically for healthcare. The company’s platform provides a centralized solution to track patient status changes, expedite lab requests and results, speed up patient discharge and track the speed and logistics of therapies.Cardiac Management
In the U.S., one in four deaths is attributable to cardiac disease, according to the CDC. Once a patient presents with a cardiac condition, regular monitoring and physician visits become standard. To more closely monitor these patients, some healthcare providers turn to remote monitoring using mobile devices as one option to manage and treat heart disease.How to Create a Mobile-First Hospital
Get your free guide to modernizing clinical communications with smartphones. Download NowNew Approaches to Cognitive Skills Assessment Vision Enhancement Innovations
According to the National Foundation for the Blind, vision loss affects more than 25 million adult Americans. A number of innovative companies will be showcasing technology at HIMSS that helps enhance the lives of people with low vision. IrisVision has created an FDA registered Class-I medical device that works as a low vision aid. This tool pairs virtual reality technology from Samsung with software developed in collaboration with leading health experts. Another Samsung partner, Aira, offers a service that remotely connects blind and low-vision people with a professional agent via a smartphone app or their Horizon Smart Glasses paired with a Samsung Galaxy smartphone.Remote Patient Monitoring
Every year, increasingly sophisticated telehealth devices enter the market. Remotely tracking, gathering and analyzing patient data allows care teams to spot potential problems with patients earlier than they could previously. With information delivered remotely, healthcare providers can interact with patients to modify care plans and intervene to head off the need for a hospital readmission. Remote patient monitoring solutions from companies like Ideal Life simplify the way patients, doctors and caregivers track, monitor and manage health conditions. Patients can engage without touching a computer. Doctors and nurses only need access to a web browser to analyze and retrieve patient information. If you’re attending HIMSS, drop by the Samsung Lounge in Room #224 H to see these innovative solutions and take a break from the expo floor.
Paperless is here to stay — and for very good reasons, too!
Here, I want to explore five of the best digital alternatives to traditional Christmas greetings cards and show you how paperless can make this festive time of the year even more memorable.
If you are looking for seasonal inspiration for family or for work, check out these digital choices to complement or replace the paper card this Christmas.1. E-Cards For All Occasions
Probably the biggest direct competitor is the electronic card (or e-card). There are many paid and free e-card services available online, but creating your own from scratch using email clients like Microsoft Outlook and Apple Mail are my preferred choice.
This gives you the chance to get creative and have fun with family, friends or colleagues, and really gives Christmas that personalized touch.
For those of you with family and friends overseas, or for people working away during the festivities, e-cards can also provide an instant means to say something special at the right time.
For business purposes, you can also use affiliate tracking software to make sure your message was received and fuel further conversation.
Here’s an example of e-cards in action. In this case, it was the team at Vertical Leap (my place of work) getting festive and donating to Save the Children Christmas Jumper Day:2. SMS From Santa
For younger members of the family, what better way to say Merry Christmas than with a call or SMS direct from Santa Claus? Santa can chat directly to your children or even text your phone with a personalized message.
In this example from chúng tôi text messages will be sent over the festive season, and throughout the week building up to Christmas day.
This can be great for checking children have been good, reinforcing what they are hoping for from Santa, and making Christmas morning extra special for you and your family.
Here’s an example of the type of personalizing that can be achieved to make your children feel truly special this Christmas:3. Video Greetings
Depending on how tech savvy you are, video greetings can be a fantastic way to wish people well over the holiday season.
Basic video greetings can be recorded and send from mobile to mobile, or you may wish to use some of the paid-for retail offerings. Examples of this include MoonPig and VideoGram, although many other alternatives are available (including free options).
Here’s the video explainer from MoonPig:4. Audio Greetings
Saying (or even singing) your seasonal messages can be fantastic means to share personality this time of the year.
An audio message can be an easier option for the less technical savvy, and can be attached to emails, sent via SMS, or included as part of a digital or traditional card or message.5. DIY Digital Photo Collages
From static images to photo slideshows and more, collages can be an excellent way to get everyone involved with the festive fun.
They are quick to create, provide lots of follow-up opportunities – including personalized gifts – and enable you to create whatever your imagination can come up with. It is also a great way to humanize your brand.
Almost every mobile phone includes app functionality for creating collages, as do most basic office applications.
Here’s some my work team showing a basic collage for Christmas:Conclusion
At this time of the year, wishing colleagues, friends, family members and loved ones good will, regardless of the medium, is a great thing to do.
With the growth of digital alternatives to the traditional paper greetings cards, e-cards, audio, and photo collages, give you an immediate method to communicating when it is likely to matter the most. Whatever your medium, make sure your messages are well received this Christmas time.
Merry Christmas to you all and a happy New Year!
CIOs should ensure that they know the top technology trends for 2023 for enterprise
Associations have gone through a dramatic transformation, sped up by the real factors of the most recent two years. Chief information officers are confronting refocused essential drives that are moving away from addressing the requests connected with the pandemic. With the digital transformations that have bloomed in endeavors beginning around 2023, CIOs have turned into a vital piece of plans to manage a developing client base that is fundamentally more technically knowledgeable. Now is the time for these CIOs to evaluate their organizational priorities and focus on trends that can help maximize the growth and impact of their businesses. The 2023 trends poised to shape automation this year and beyond will focus on modernizing the variations of workspaces—remote, hybrid, and in-office.Hybrid workplace enablement tools
The benefit of the hybrid work model is that employees can choose to work wherever and whenever they please, meaning they can schedule time for learning and improvement more easily than if they were fully remote or office workers. Learning, training, and development don’t just happen inside training courses. As the impact of COVID-19 persists and hybrid work continues, new and better tools to enable the mixed environment may emerge and CIOs should keep a close on these tools.The continuing data explosion
People and businesses are generating more data than ever before. Organizations presently gather gigantic measures of buyer information from an assortment of sources. However, much of this data is not being tapped into, as it is locked away in unprocessed documents. Numerous associations are arriving at an intersection and should decide how to use each of their information to illuminate direction or face the gamble of falling behind their rivals. Automation and intelligent document processing (IDP) solutions can transform inaccessible, unstructured data into structured, actionable data to give companies the ability to glean more data-driven insights.Widespread automation Smart space technology
This will be augmented with smart space technologies that help in building intelligent physical spaces, such as manufacturing plants, retail stores, and sports stadiums. According to reports, 82 percent of IT leaders agree that implementing smart building technologies that benefit sustainability, decarbonization, and energy savings have become a top priority.Collaborative data platforms
The ability to share data beyond organizational borders to create new insights is becoming increasingly important. The ability to create data ecosystems will be a top priority for enterprises in 2023. Secure, real-time cloud-based data exchanges, along with solution providers that enable collaboration based on data without the actual sharing of the granular data itself, are key enabling technologies here.Blockchain applications
The enterprise use cases for open-source distributed databases and ledger technology are becoming clearer. The four most important uses cases cited by IT leaders according to the survey will be secure machine-to-machine interaction in the Internet of Things, shipment tracing and contactless digital transactions, keeping health and medical records secure in the cloud, and securing connecting parties within a specified ecosystem.Generative AI
The world is abuzz with the promise of generative AI from natural-language generation models that can write computer code to algorithms that produce deepfakes. It’s not all hype. There are some meaty enterprise applications for generative AI, which is far more dynamic than the machine learning currently being used in most organizations.
Generative AI refers to the capability of artificial intelligence-enabled machines to use existing text, audio files, or images to create new content. In other words, it runs on algorithms that identify the underlying pattern of an input to generate similar plausible content.Next-generation EDR
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