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This is a sponsored post written by FameBit. The opinions expressed in this article are the sponsor’s own.
It’s no secret that influencer marketing is catching fire, but as with anything new, there is always a learning curve. Here are the best tips and tricks I’ve seen after connecting brands and influencers on over 20,000 videos on FameBit.1. Fit is More Important Than Reach
The beauty of YouTube is the large number of incredible influencers and diverse content created across varying verticals. Not only do emerging influencers typically provide more bang for your buck, their audience also views them as peers instead of celebrities, which instills trust and helps to drive sales.
When selecting influencers to partner with, place priority on collaborating with influencers that already speak your brand language, embody your values, and have a natural fit with your product rather than selecting someone who just has a large reach because a large reach doesn’t automatically equate to more sales.2. YouTubers are Not Paid Actors
News flash! No one comes to YouTube to watch commercials. They come to watch their favorite creators do what they do best — entertain, enlighten, and inform. A YouTuber’s audience knows immediately when something feels out-of-place or forced, so don’t try to force your vision.
Giving up creative control can be a bit scary for brands, but if you have vetted and found an influencer that already embodies your brand image then you won’t need them to go through a script or nail 10 talking points to get their audience excited about your product. The endorsement should be as natural and as much in the influencer’s voice as possible.
The bottom line is to work with, not against your hired influencers!
Think of influencer marketing as a partnership between your brand and the hired creator. You both have the same goal in mind: to create quality content and establish a valuable partnership. So work together!
Remember, the influencer knows their audience much better than you do. Make sure that any content created accomplishes your goals, but gives the creator the freedom to deliver your message in a way that is natural, organic and authentic to their channel.3. Test, Experiment, and Go Wide
Testing different video creatives is also important. Different video types such as tutorials and reviews, and skit videos may have massively different results for your product, so it’s best to experiment with different video types upfront. This way, your chances of succeeding are better and you can also see what converts best and steer future videos in whichever direction is most successful.
Another benefit of hiring multiple influencers is that you get to learn a lot about your brand. I’ve seen brands learn about product values that they didn’t even know they had. Recently a brand called Satin Lined Caps, a maker of caps that protect your hair while sleeping learned their caps were not only functional but that they were also fashionable thanks to an influencer who made a video on how to use it as an accessory to complement your outfit.
YouTube is the second largest search engine behind Google, so you better make sure you can find your product there and the more videos talking about your product the better. Again, very often, brands find that having a wider variety of content is a better overall strategy because when a potential customer looks for your product or service they will come across a multitude of various content, some that inspire, inform and entertain.
But what is most important with SEO is to see YouTube as a discovery platform and to be be mindful of the problem that your product or service is solving for customers and to provide influencers with relevant tags, titles and keywords that will make it easier for customers to find you. For instance, if your product is a shampoo for for curly hair, you want to ensure that your branded content comes up for search queries such as “how to care for curly hair” or “best shampoo for curly hair” or “curly hair must haves”. This way, even if you are not a large or popular brand, it will be easy for new customers to discover you very organically.It’s Time to Put These Tips into Action!
FameBit is a platform for connecting brands and creators on YouTube, Instagram, Vine, and Twitter. It is absolutely free to post a campaign and start receiving proposals from interested influencers looking to promote your brand.
Go ahead and try it.
Use coupon code SEJ25 for $25 off your first hire!
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Leading With Empathy: Jacqueline Ball’s Compassionate Approach To Success In The Digital Marketing Industry
In the fast-paced and competitive business world, empathetic leadership is essential for success. Empathy enables leaders to understand and respond to their team’s needs, fostering a supportive work environment that drives better results. Jacqueline Ball, the founder of Sozoe Creative, has embraced leading with empathy, achieving impressive success in the digital marketing industry. This article explores the importance of empathetic leadership and how Ball’s compassionate approach has driven Sozoe Creative to new heights.
“I Never Wore the Tuxedo”
Jacqueline Ball is the founder of Sozoe Creative, a boutique marketing agency based in Jacksonville, Florida. The company offers full marketing services, website design, strategy formation, and ad campaign management, with a special focus on Pinterest marketing. Serving clients worldwide, Sozoe Creative’s journey began with Ball’s persistence and dedication to succeed in the competitive business world.
In 2009, Jacqueline Ball arrived in New York and immediately connected with a catering company. She secured a job with them but insisted on meeting with the corporate side of the company as well. “I knew I had what it took to be successful on the other side of the business, I just needed to get my foot in the door,” Ball said. After purchasing a tux for the catering job, Ball received a call for an executive assistant interview, which she attended and secured the position. She never wore the tuxedo she bought for the catering job.
Ball would spend the next few years working her way from office assistant to head of the HR Department before taking the next step in her professional career.
Starting Sozoe Creative: “We Work Well Together.”
After a few years in her corporate role, Ball realized that it was time to start her own career. Taking her skills and experience, she started working as a marketing freelancer for several different clients. While working with other freelancers on a project, Ball and her colleagues realized they had great synergy and wanted to continue working together. “We started on a project with a client and loved working with each other, so we decided to start our own company,” Ball shared. Eight years later, the original team is still together, specializing in Pinterest marketing and social media marketing across multiple platforms.
Sozoe Creative connects with potential clients through a discovery call to determine if the company is a good fit. After establishing compatibility, they initiate an onboarding kickoff call, allowing clients to meet the entire team and ensuring everyone is on the same page for the campaign. Ball shares, “Our job is to optimize campaigns, continue to design creatives, prepare for holiday periods or key dates.” While this may seem like a step above what a marketing company is called to do, this is exactly how Ball sees her company serving their clients with empathy. “WHen we work with a company, it’s not just numbers and views, we really take time to put ourselves in their shoes and see the best way to push their company forward. In a sense, we are more of a consulting business.” This mentality has led the boutique firm to gain thousands of highly satisfied clients.
Balancing Work and Life: Gratitude, Genuine Interest, and Hard Work
Outside of work, Ball enjoys her time as a wife and mother, appreciating her ability to balance family life with running her business. When asked about her keys to success, Ball emphasizes three things: gratitude, a genuine interest in helping people, and willingness to do the work at the bottom when starting out. “Leading your day with gratitude will set you up to serve others,” Ball explains. She believes that being part of a supportive team and being willing to tackle difficult tasks lead to greater satisfaction both professionally and personally.
Getting in Touch with Sozoe Creative
If you’re interested in learning more about Sozoe Creative or working directly with their team of digital experts, you can visit website. To learn more about Jacqueline Ball, be sure to follow her on LinkedIn.
A lack of understanding about security risks is one of the key factors holding back cloud computing.
Viruses, malware and phishing are still concerns, but issues like virtual-machine-launched attacks, multi-tenancy risks and hypervisor vulnerabilities will challenge even the most up-to-date security administrator. Here are 5 overlooked threats that could put your cloud computing efforts at risk.
The days of security through obscurity are over. In the past, if you were an anonymous SMB, the threats you worried about were the typical consumer ones: viruses, phishing and, say, Nigerian 419 scams. Hackers didn’t have enough to gain to focus their energy on penetrating your network, and you didn’t have to worry about things like DDoS attacks – those were a service provider problem.
Remember the old New Yorker cartoon: “on the Internet no one knows you’re a dog”? Well, in the cloud, no one knows you’re an SMB.
“Being a small site no longer protects you,” said Marisa S. Viveros, VP of IBM Security Services. “Threats come from everywhere. Being in the U.S. doesn’t mean you’ll only be exposed to U.S.-based attacks. You – and everyone – are threatened from attackers from everywhere, China, Russia, Somalia.”
To a degree, that’s been the case for a while, but even targeted attacks are global now, and if you share an infrastructure with a higher-profile organization, you may also be seen as the beachhead that attackers can use to go after your bigger neighbors.
What this all adds up to is that in the cloud, DIY security no longer cuts it. Also, having an overworked general IT person coordinating your security efforts is a terrible idea.
As more and more companies move to cloud-based infrastructure, only the biggest companies with the deepest pockets will be able to handle security on their own. Everyone else will need to start thinking of security as a service, and, perhaps, eventually even a utility.
One way that security-wary companies get their feet wet in the cloud is by adopting private clouds. It’s not uncommon for enterprises to deploy private clouds to try to have it both ways. They get the cost and efficiency benefits of the cloud but avoid the perceived security risks of public cloud projects.
“Many ‘private’ cloud infrastructures are actually hosted by third parties, which still leaves them open to concerns of privileged insider access from the provider and a lack of transparency to security practices and risks,” said Geoff Webb, Director of Product Marketing for CREDANT Technologies, a data protection vendor.
Much of what you read about cloud security still treats it in outdated ways. At the recent RSA conference, I can’t tell you how many times people told me that the key to cloud security was to nail down solid SLAs that cover security in detail. If you delineate responsibilities and hold service providers accountable, you’re good to go.
There is some truth to that, but simply trusting a vendor to live up to SLAs is a sucker’s game. You – not the service provider – will be the one who gets blamed by your board or your customers when sensitive IP is stolen or customer records are exposed.
A service provider touting its security standards may not have paid very close attention to security. This is high-tech, after all, where security is almost always an afterthought.
Many companies, when building out their private or hybrid clouds, are hitting walls. The easy stuff has been virtualized, things like test development and file printing.
Multi-tenancy isn’t strictly a public cloud issue. Different business units – often with different security practices – may occupy the same infrastructure in private and hybrid clouds.
Data science has become an essential element for success in today’s fast-paced business environment. The demand for people with data science skills is increasing quickly, with an estimated 2.7 million new positions in the data industry anticipated to be generated by 2023. Corporate training in employee development and upskilling is now more important than ever as businesses depend more and more on data-driven decision-making to remain competitive. In fact, it is anticipated that the global market for data science training will reach $13.8 billion by 2026, demonstrating the enormous importance that businesses attach to this area.Table of Contents The Growing Need for Data Science Skills
Businesses across industries are utilizing data science approaches to extract worthwhile insights and make better decisions due to the emergence of big data. According to estimates, businesses using data-driven insights steal $1.8 trillion from their less informed rivals yearly. Data science expertise is becoming a requirement for businesses looking to keep their competitive edge rather than a luxury.
A team with good data science skills can considerably increase a company’s productivity, decision-making skills, and innovation potential. Data scientists can analyze large datasets to find trends and patterns, allowing organizations to make data-driven choices, streamline operations, and create new goods and services. Companies are, therefore, actively working to upskill their staff and foster a more data-driven workforce. As a matter of fact, 87% of businesses feel that having strong data science and analytics abilities is key to their performance, making corporate training programs more and more critical.In-House vs. External Data Science Corporate Training
The two main possibilities for data science training within organizations are internal and external. Both strategies have benefits and drawbacks, so it’s critical to pick the technique that best suits the requirements and objectives of your firm.
In contrast, external training entails collaborating with reputable organizations providing in-depth data science courses and programs. Employees can gain knowledge from experienced industry professionals by choosing this alternative, which may be more affordable. However, external training could not be as adaptable as internal programs and might not adequately address the particular demands of your business.
Consider aspects like your budget, the level of customization required, and the competence of your in-house staff when deciding on the appropriate training approach for your company.Top Corporate Training Programs for Data Science
Numerous corporate training programs for data science are available, ranging from online courses and workshops to intensive boot camps. To help you make an informed decision, we have curated a list of top training options:
Analytics Vidhya: An extensive Corporate Training program is available from Analytics Vidhya, a top source of data science training, to give your staff the most recent data science capabilities. The program is designed to address the unique demands of your organization and includes important topics like data visualization, machine learning, and artificial intelligence. Businesses looking to upskill their staff in data science will find Analytics Vidhya to be a great option because of its knowledgeable teachers and successful track record.
DataCamp: Business workers can choose from a sizable selection of online data science courses offered by DataCamp. They ensure that staff receives hands-on experience with data science tools and methodologies through their corporate training program, which consists of interactive classes, practical exercises, and real-world case studies. Additionally, DataCamp offers talent evaluations and progress tracking, allowing businesses to analyze staff development and pinpoint areas for development.
General Assembly: A well-known supplier of data science boot camps and workshops is General Assembly. Their corporate training programs are developed to give staff in-depth, practical learning opportunities. The data science courses offered by General Assembly include machine learning, data visualization, and predictive analytics. This immersive method is excellent for organizations wishing to upskill their workers and provide noticeable results quickly.Benefits of Corporate Training for Data Science
Increased Productivity: A skilled staff may use data science techniques to improve decision-making, streamline procedures, and spur innovation. This boosts production and efficiency, which helps the bottom line of your business.
Employee Retention: Offering opportunities for professional development to employees can boost job satisfaction and lower turnover rates. The fact that you spend money on data science training shows how much you care about your employees’ professional development and how highly you regard their knowledge and abilities.
Adapting to New Technologies: With new tools and methodologies being developed constantly, data science is a rapidly growing topic. You can ensure that your business can adapt to these changes and maintain its position at the forefront of industry innovation by giving your personnel the most recent corporate training.Case Study: Enabling India’s Automobile Giant to Upsell and Cross-Sell Using Data Analytics
Client: One of India’s largest conglomerates, the client has over 50 enterprises under its wing. The client group’s flagship company is a top maker of two- and three-wheeled vehicles and is India’s third-largest motorcycle manufacturer.
Objective: The client wanted to find new customers so they could upsell and cross-sell their vehicle products to them. They intended to use data analytics, machine learning, data engineering, and cloud platforms like AWS to do this.
Challenges: Included a dearth of data-driven insights, laborious manual processes, and trouble determining the appropriate customer groups. As a result, the business could not fully utilize its enormous consumer database.
The Solution Offered by Analytics Vidhya: In close collaboration with the stakeholders, Analytics Vidhya created a solution that was specifically tailored to meet their needs. The corporate training program was thoughtfully designed to equip more than 250 students with the abilities and information required to successfully utilize data analytics, machine learning, and cloud platforms.
Customized Corporate Training Program for the Client: A thorough training course that covered a wide range of subjects, including data analytics, machine learning, data engineering, and cloud computing services like AWS.
Application-Based Learning: Case studies, practical exercises, and examples from everyday life were all included in the curriculum to help students understand how to use these technologies in their jobs.
High Impact Outcome: The students used their newly acquired knowledge to locate potential clients for upselling and cross-selling, significantly increasing sales and earnings for the business. This success story exemplifies the transformative potential of corporate data science training in generating measurable business results.
Analytics Vidhya has successfully trained over 3,500 learners across various geographies and industries through bespoke training programs customized and tailored for our clients. Transform your data science and analytics team with Analytics Vidhya’s customized training solutions. Learn more about Analytics Vidhya’s Enterprise training here.Conclusion
In conclusion, data science expertise is crucial for modern firms that want to survive and prosper in today’s data-driven economy. Corporate training is necessary for companies wishing to equip their workers with these vital skills. You may choose the finest training solution for your organization by researching the training programs discussed in this article and speaking with professionals.
Are you prepared to equip your team with fundamental data science abilities? With the help of Analytics Vidhya’s corporate training programs, start your company down the path to a more data-driven future. With customized content and qualified instruction, your staff will be well-equipped to drive innovation and success in the big data era.
Artificial intelligence (AI) is one of the current “it” terms in marketing.
Every marketer is thinking about how to best use it and every technology provider is trying to push offerings that infuse it. And all for good reason.
While AI might be the hot ticket item everyone is clamoring to understand and use, it is neither a fad nor going away anytime soon.
What’s more, according to IDC, by 2023, 40 percent of all digital transformation initiatives – and 100 percent of IoT efforts – will be supported by AI capabilities.
Incorporating AI into the content marketing process is essential. Why?
Because AI has the power to transform customer experiences in multiple ways.
Improve the content and creative process.
Help personalize experiences at scale.
Improve customer satisfaction through greater efficiencies.
Sephora is a great example of a company leveraging AI in innovative ways. Sephora offers customers a plethora of options, which is both great and overwhelming at times.
To help, Sephora created a chatbot that provides customers with beauty content they can peruse as well as product suggestions. It’s an innovative and simple use of AI.
There’s no question as to if marketers should start experimenting with AI; it’s a matter of how soon you can start.
To help you feel more comfortable getting started with AI, here are answers to a few of the top questions I get asked most frequently about AI in content marketing.Question 1: Will AI Replace Me?
It’s no surprise that marketers are worried about AI taking over their jobs, especially with the increase in science fiction movies about robots taking over the world.
My take is that AI will act in service of marketers, not replace them.
Specifically, AI can help marketers:
Discover what’s hidden: There are vast amounts of data available that marketers can leverage to perfect customer experiences. AI helps make sense of this information at a deep level, from understanding the sentiment of documents or the quality of images. Harnessing the power of AI in content marketing can help identify and refine what’s needed in seconds instead of days.
Accelerate what’s slow: There are many tasks marketers do every day that are tedious and time-consuming. AI uses self-learning algorithms to speed these tasks up – driving greater efficiency and effectiveness. Asset tagging is a great example. This task sucks up a lot of time, but AI has the power to insert content-based metadata for thousands of images in seconds – a process that otherwise would have required hours.
Decide when something matters: AI can help marketers make quick decisions to ensure the best experiences are always delivered to customers. A prime example is content personalization. Marketers know that consumers want content and experiences tailored directly to their needs and interests, but it’s daunting. AI can help marketers do this at scale by automatically personalizing content at the individual level and determining which experience a customer should receive and when.
It’s important to remember that amazing customer experiences still require the human element that machines lack.
Just look at Pandora. It uses a combination of machine learning and human curators to bubble up the best recommendations possible for users.
Pandora’s head of research, Oscar Celma, said:
“The human curators can discover an artist, but the machine learning can prevent a ‘fake’ artist from being ingested into the music libraries. It can also find duplicates. Mostly, the process of human versus bot is about scale. Without machine learning, curators would not be able to make it all work.”
Moral of the story: AI and humans work better together.Question 2: How Do I Need to Shift My Marketing Strategy to Incorporate AI?
Usually, after I establish that AI is meant to aid what marketers are doing rather than take over their roles, the next question I get is, “Well, how does this impact my marketing strategy? How should I shift what I’m doing now to see the most benefit?”
The truth is, there’s no set response to this question because it really depends on what your business priorities are.
In order to get the most benefit of AI-driven marketing, marketers need to fully understand what the business priorities are and then modify their roles and responsibilities to complement the work being done by AI.
There’s also potential that AI could uncover new opportunities for marketers to pursue.
In fact, according to Narrative Science, 61 percent of businesses that have an innovation strategy said they are using AI to identify opportunities in data that would otherwise be missed.Question 3: How Will AI Actually Impact the End Result for the Consumer? Will They Be Able to Tell a Difference?
Customers won’t see an experience and automatically know AI assisted in creating it.
The difference they see will be evident in the rapidly delivered, personalized experiences they receive.
In a recent survey my team conducted at Adobe, 42 percent of consumers said they get annoyed when content isn’t relevant to them and two-thirds said if they encountered a situation like this, they wouldn’t make a purchase.
It’s clear that content speed and personalization can impact a customer’s experience, and ultimately a company’s bottom line.
AI also provides customers with a more seamless experience throughout their interactions with a brand.
It may begin with online content, but AI also helps ensure the personalization is transitioned to in-store experiences, experiences across different devices and more.
AI is critical to creating experiences that consumer love, even if they can’t directly see it.What’s Ahead
AI is here to stay. The opportunities to leverage AI in content marketing are becoming more prevalent.
Right now, marketers are focused on using AI to improve efficiency and automating tasks, but it can be used for so much more. Think chatbots, copywriting, and curating only the best assets that drive engagement.
The possibilities are endless, but you need to get started sooner rather than later.
More AI & Marketing Resources:
If you’ve been playing the SEO game for a year or more, odds are you’ve got the basics down by now. By “basics,” I mean stuff like:
Keyword research – You have a strategy when it comes to the topics you select and the keywords you target in your site content. This strategy is driven by actual keyword research, data, and trends, not guesswork.
On-page optimization – You employ sound title and URL structure, use meta tags wisely, optimize your images, utilize your keywords without stuffing, and so on.
Link building and social promotion – You “get your content out there,” via manual outreach (emailing potentially interested parties to alert them of your new content) and posting updates on Facebook, Twitter, LinkedIn and other social networks.Commission an Infographic
Infographics – those big, (hopefully) beautiful, shareable images packed with (hopefully) data – aren’t the newest kid on the marketing block anymore, but they are still a good way to drive a large amount of traffic and links in a short amount of time, and are often your best bet at snagging links from big-deal domains like the New York Times.
Strong infographics are usually pretty resource-intensive, but the good news is that you can commission a design firm to do most of the work. (In the past, we have worked with Nowsourcing and Killer Infographics, in addition to producing our own graphics.)Some tips for getting it right:
Choose a concept that’s tied to your brand – People will take your infographic more seriously if it’s on a topic that you’re uniquely positioned to cover. For example, we have always specialized in keywords (hence the name “WordStream”), and our infographic on the most expensive keywords in AdWords has been our most popular to date.
Consider your target pickups during the concept/research stage – If you know you want a link from, say, Mashable or Wired, do what you can to gear your angle toward those publications (hip and techy!). If you want links from more straight-laced news sites like the Wall Street Journal, focus on the value to business people.
Review and revise (and do it again) – Make sure your facts are double-checked, nothing is misspelled and so on before you “go to print.”
Devote significant time and manpower to pitching – Things rarely “go viral” without being forced to. Spend at least a day sending out pitch letters to news outlets and other sites that you want to publish the infographic. Do your research – target people who cover topics similar to what you’re pitching.Implement Author Markup to Increase CTR
To implement author markup on your site/blog, you’ll need a Google+ profile and an author profile page on your own site for each writer that you want to feature, and you’ll need to link these pages together. Below is my Google profile page, which lists me as a contributor to the WordStream blog as well as Search Engine Journal:
Here are more tips from Google on getting your author information in the search results.Syndicate Your Content for Passive Link Building
Controversy alert: Some marketers will tell you that syndication is a bad scene because it creates duplicate content. As always, YMMV: weigh your options carefully and perform tests when possible.
So far, we have found syndication to be a great way to passively build links (once you set up syndication by RSS, there is little to no additional effort involved) as well as referral traffic. Like guest blogging, it gets your message in front of people who might not otherwise have seen it.
If you want to explore syndication, be sure to choose reputable sites that will clearly credit you as the original source of the content and keep your links intact.
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