Trending March 2024 # 15 Tips To Help You Write Better Social Media Content # Suggested April 2024 # Top 6 Popular

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Is social media getting you down? Maybe you have a good presence there, but things just aren’t hot yet?

Don’t worry, this is something a lot of businesses go through.

One fantastic way to make a bigger impact and start to see awesome engagement is to make sure your social media content is on point. After all, your audience is human, and they’re reading (scanning) your content, right?

15 Tips to Write Killer Content for Social Media

Here are my top tips to help you put your best foot forward on social media with your written content.

I’ll break them down per social platform, starting with Twitter.

3 Must Have Twitter for Business Tips

You’re on Twitter, but what are some must have tips that can help you write better Twitter content? Here are a few to take with you as you tweet.

1. Add Images to Your Tweets for Maximum Interaction

Your content might be awesome, but if you don’t add images, you’re going to lose out major on engagement and interaction.

Example of Buffer tweet + image:

— Buffer (@buffer) September 25, 2024

2. Understand the Difference Between Your Voice and Tone

Writing the right content means you also need to know the difference between what voice and tone mean. You need to have a consistent voice throughout your social media usage, but when it comes to the different channels, different tones can work. On Linkedin posts, for example, your tone may need to be a bit more serious. With Twitter, your tone should be more conversational and fun. Don’t change your voice, but change up your tone. Take a look at these two radically different “tones” from the awesome Mailchimp:

Tweet 1: Serious

— MailChimp (@MailChimp) September 24, 2024

Tweet 2: Fun

Don’t change your voice. Listen to your mother and change your tone to see some awesome results.

3. Write Tweets that are Perfectly Conversational

Keep things chatty (meaning conversational, not long) when you’re writing for Twitter. It is more of a laid back channel, which means keeping things in a conversational tone will help you bring about more engagement. 

Three Awesome Tips for Writing Excellent, Engaging Facebook Content

 Now, what about Facebook content? How can you get something that is outstanding and engaging?

4. Find and Use the Perfect Recipe for a Facebook Post

The first step to creating great Facebook content is to learn the perfect recipe for a post. Kevan Lee from Buffer gives an excellent recipe that can really help your social content be the best possible. He says that a great Facebook post:

Should be an actual link

Is brief (fewer than 40 chars)

Is published at times that aren’t peak

Is part of a regular content creation schedule

Is newsworthy and timely

And remember; don’t fear mixing it up a bit to find your own recipe that works for your brand.

5. Use Your Visuals on Facebook to Drive More Engagement

Visuals really are a huge part of social media content, no matter the channel. And Facebook visuals are a great way to have better content. Photos on Facebook get seven times the amount of likes, and 10 times the number of shares over content that only links to a page or is just written content. You can add text on photos, create collages, and use your images to break up all of the written content out there on Facebook. And remember, make sure your profile and cover photos are perfect to represent your brand while also helping you stand out.

6. Prepare to Write Some Excellent Long-Form Facebook Content

Get prepared to get a new angle on Facebook content. Instead of just making a simple little post, you will soon be able to write long form content. This is really going to help amp up your Facebook content game, and get you the engagement you are looking for on social media.

3 Excellent Ways to Use LinkedIn to Reach Out

LinkedIn is a great way to connect with other industry insiders and leaders, but how can you get great social media content on LinkedIn? Take a few of these tips with you.

7. Keep Your LinkedIn Audience in Mind, Crafting Perfect Content

LinkedIn has a specific audience and you need to know how to write for that audience. When you are writing LinkedIn content, make sure you are writing for that demographic, which is more professional. Write posts that you only post on LinkedIn and no other place.

8. LinkedIn Pieces Do Better When They are Shorter

The short versus long content debate is constantly raging on. And, while longer content does tend to prove to be the best bet for most blogs when it comes to LinkedIn, shorter is better. Since you are reaching a more business-oriented audience, you want to give them something easy and quick to read. Help make it easy for them to read your blogs by creating shorter pieces. Fellow SEJ contributor Amanda DilSilvestro suggests keeping your posts no longer than 800 words.

9. Post Throughout the Week, but Don’t Over Post

Keeping to a consistent posting schedule is also a great way to improve your LinkedIn content and the engagement you receive. When it comes to posting on LinkedIn, you should be doing so during the work week, Monday through Friday, to give your readers the chance to read your content. You can spend all the time you want to on your content, but if you don’t post it at the right time, it’ll be completely overlooked.

3 Stellar Tips that Can Help Improve Your Instagram Presence

Instagram is a great channel when it comes to using your visuals and adding personality to your brand. But how can you improve your content? Let’s take a look!

10. Make Sure Your Images are High Quality and Visually Appealing

The first step to great content on Instagram is to make sure your photographs are all high quality. This is the most important one. Your smartphone is an incredible camera already; you can easily take some time to practice your photography skills and get some excellent shots. Or, you can get some really awesome equipment, and take a killer shot—like @ocean did (theirs got a whopping 6,000+ likes):

11. Interact With Others and You’ll Grow Your Following

Instagram is also about the interaction, and if you start browsing your favorite hashtags, you get the chance to interact and grow your following.

Margot da Cunha from Wordstream suggests following your followers and also seeking out people you’d like to give your brand a follow. Once you find them, then it is time to start interacting and building a relationship.

12. Use Those Hashtags

While other social channels need less or no hashtags to improve engagement, Instagram still benefits quite a bit from them. In fact, Instagram posts from users with fewer than 1,000 followers get more traction if they have 11 hashtags.

I’d limit your usage to 10-15 hashtags per post. Don’t worry about loading up on the right ones. chúng tôi is a great tool to see how popular a certain hashtag is, and what tags might be similar.

With an Instagram only a couple months old, we saw good traction on this post when we used a few top hashtags, like #instablogger:

3 Tips to Amp up Your Pinterest Game

Another great channel that is quickly on the rise for all sorts of businesses is Pinterest. Creating content for it is incredibly fun and here are a few things you should keep in mind to make the most of it.

13. Don’t Make Your Marketing Obvious, Make it Fun

When it comes to Pinterest, users don’t want to hear your sales speech.

Lauren Brousell from Cio says that you should leave the logos behind when it comes to your pins. And, if you do want to use your logos, make sure you put them on your own original photos and make them as subtle as possible.

You should link to things on your site, but you should also link to other websites and content to create a great variety of content for your users.

14. Share Fun, Relevant Gifs

Gifs are a huge part of the Internet right now, and you can easily incorporate gifs into your Pinterest strategy. Like this one.

You can create your very own gif board to share hilarious, fun, and relevant gifs or use relevant gifs that link back to your website. This is sure to help you stand out.

15. Create a Handful of Awesome Boards

Don’t go overboard when you create your boards. It is easy to create several boards, but you will want to stay away from creating too many.

Instead, brainstorm a handful of really great ideas and make your boards the best they can be.

As you pin to them, you can organize your pins, making it incredibly impactful. This will encourage people to follow you and keep an eye out for the things you pin.

These Tips Can Help You on the Way to Social Media Greatness

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Social Media Sentiment Analysis: Tools And Tips For 2023

Sentiment analysis tools will help you evaluate the attitudes of your target consumers — attitudes that can make or break your brand’s reputation.

How do people feel about your brand — right now? This question may seem basic. But it can be critically important for marketers, as it should inform every aspect of your content and marketing strategies.

Social media sentiment analysis gives brands an opportunity to track online conversations about themselves and their competitors in real time. At the same time, they gain quantifiable insights about how positively or negatively they are viewed.

Social media sentiment analysis makes sure you know how every brand choice affects brand loyalty and customer perception.

It may sound complex. But there are plenty of tools to help you gather and analyze the social data you need to understand exactly where your brand stands.

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What is social media sentiment analysis?

Social media sentiment analysis is sometimes called “opinion mining.” That’s because it’s all about digging into the words and context of social posts to understand the opinions they reveal.

Measuring social sentiment is an important part of any social media monitoring plan.

How to run a social media sentiment analysis in 3 steps

In the section below, we get into some powerful tools you can use to help make social sentiment analysis faster, easier, and more accurate.

But if you’re not yet ready to invest in specialized social media sentiment analysis tools, you can get started with a bit of extra research.

1. Monitor your mentions

The first step of social media sentiment analysis is to find the conversations people are having about your brand online. The challenge is that they won’t always tag you in those conversations.

Fortunately, you can set up Hootsuite streams to monitor social channels for all mentions of your brand, even when you’re not tagged. Here’s how to collect them all in one place.

In the Hootsuite dashboard, add a stream for each of your social accounts. This will track the mentions where people tag your accounts on social.

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You might want to organize all of your Mentions streams into a Social Mentions board to make them easier to view at a glance.

On some social media platforms, you can even track the posts where you’re not tagged:

For Instagram, you can monitor hashtags related to your products or brand name.

For Twitter, you can use hashtags or keywords.

Be sure to create streams for your brand name and your product or service names.

Again, a board can be a helpful way to organize all of these streams on one screen.

For more details on getting set up to track your mentions, check out our full post on social listening tools.

2. Analyze the sentiment in your mentions

Next, you’ll look for terms that indicate sentiment within your mentions. Think about the kinds of positive or negative words people might use to talk about your brand. Examples might include:

Positive: love, amazing, great, best, perfect

Negative: bad, awful, terrible, worst, hate

There will likely be other terms specific to your product, brand, or industry. Make a list of positive and negative words and scan your mentions for posts that include these terms.

For Twitter, you can set Hootsuite up to do some of this work automatically. In the dashboard, create a search stream using your name plus 🙂 to indicate positive sentiment. Then create a search stream using your name plus 🙁 to indicate negative sentiment.

If you’re tracking sentiment manually, keep in mind that you need to watch out for the context. Is someone being sarcastic when they say they had “the best” customer experience with your brand?

3. Calculate your social sentiment score

You can calculate your social sentiment score in a couple of ways:

Positive mentions as a percentage of total mentions

Positive mentions as a percentage of mentions that include sentiment (removing neutral mentions)

Which method you use doesn’t really matter, as long as you are consistent. That’s because the most important thing to watch for is change.

The second method will always result in a higher score.

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As we just said, Hootsuite is a powerful tool for collecting the data you need for sentiment analysis. These tools take things a step further by providing that analysis for you.

Hootsuite Insights powered by Brandwatch allows you to use detailed Boolean search strings to monitor social sentiment automatically. You’ll also get word clouds showing the most common words used to talk about your brand. Plus, charts that benchmark your social sentiment against your competitors.

In addition to positive and negative sentiment, Hootsuite Insights tracks specific emotions, like anger and joy, over time. This allows you to look for sudden changes, or ongoing trends. You can also filter sentiment by location or demographics, so you can see how sentiment varies across your audience. There’s also an AI analysis option to automatically identify the causes of significant changes in sentiment.

Alerts are another handy feature that allow you to be notified if there’s a sudden change in sentiment. Then you can get ahead of any issues before they get out of control.

Mentionlytics’s pitch is: “Discover everything that is being said about your brand, your competitors or any keyword.”

You can broaden the scope of your search to see what people are saying about your brand all over the internet. There’s a built-in sentiment analysis feature that works in multiple languages.

Digimind identifies and analyzes all the relevant conversations about your brand and competitors.

It pulls information from more than 850 million web sources, so you know you’re getting a comprehensive view of sentiment toward your brand.

You can also analyze mentions and apply filters to highly customize your sentiment analysis process.

Crowd Analyzer is an Arabic-language social listening and sentiment analysis tool. This is especially important for brands with an Arabic-speaking target audience. Other social sentiment tools do not generally have the capability to recognize sentiment in Arabic posts.

Source: Hootsuite App Directory

TalkWalker gathers information from more than 150 million sources. The tool then uses artificial intelligence to analyze sentiment, tone, emotions and much more.

Bonus: Free social media sentiment report template

Our social media sentiment report template provides the structure you need to create an impactful report to share with your team.

Bonus: Get a free social media sentiment report template to easily track audience sentiment over time.

3 ways to improve your brand sentiment on social media

The benefits of tracking social media sentiment are a little bit circular. For example, tracking social sentiment helps you better understand your audience, which in turn helps you improve social sentiment.

So, if you were paying attention to the benefits section above, these strategies might sound a little familiar…

Know your audience: When you know your audience well, you can craft messaging that connects with them. Basically, it boils down to this: Give your audience more of what they want and less of what they don’t.

Play to your strengths: Use social sentiment to understand what your audience thinks is great about your brand — and what they think is not so hot. While you work on improving the lagging areas, play up your strengths. Provide value while remaining true to your brand identity.

Why is social media sentiment analysis so important?

A simple tally of your social mentions only tells you how much people are talking about your brand online. But what are they saying? Social media sentiment analysis helps you answer this question.

After all, a high number of mentions might look great at first glance. But if it’s a storm of negative posts, it might not be so great after all.

In July, BMW’s social mentions spiked — but the engagement was not positive. Confusion ran rampant about a planned decision to sell subscription services for in-car functions. The Tweet that really set things off got nearly 30,000 retweets and 225,000 likes.

This is wild — BMW is now selling a monthly subscription service for heated seats in your car.

The car will come with all the necessary components, but payment is needed to remove a software block.

Welcome to microtransaction hell.

— Joe Pompliano (@JoePompliano) July 12, 2023

If the company had just been counting mentions, they could have thought they’d done something very right.

But the sentiment behind this increased activity was primarily negative. BMW was forced to clarify its subscription plans.

Let’s talk heated seats… ⤵️

— BMW USA (@BMWUSA) July 14, 2023

Here’s why your brand needs to track social sentiment.

1. Understand your audience

Marketers do their best work when they understand their audience. That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you.

For example, White Castle used social listening and sentiment analysis to discover that their customers have a positive association with the very specific experience of eating White Castle sliders while watching TV in bed.

With this knowledge in hand, White Castle featured a couple eating sliders in bed in their next campaign.

Source: White Castle ad via eMarketer Industry Voices

Ongoing social media sentiment analysis can also alert you quickly when customer preferences and desires change.

2. Improve customer service

Monitoring sentiment provides two major benefits for customer service and support:

It can alert your teams to any new or emerging issues. You may even learn about issues with a particular product run or product. You can then prepare your team, or even create social content that addresses issues directly.

You can proactively reach out to people who may be having a challenging experience with your brand. A simple response or follow-up can often go a long way to resolve a customer issue before they even contact your team.

In this example, Adobe’s Twitter customer support team was able to resolve an issue and leave the customer happy even though they were not tagged.

Feel free to reach out whenever needed. Thanks. ^RS

— Adobe Care (@AdobeCare) September 26, 2023

3. Tweak brand messaging and product development

By following trends and investigating spikes in positive, negative, or neutral sentiment, you can learn what your audience really wants. This can give you a clearer idea of what kind of messaging you should post on each social network.

You may even gain insights that can impact your overall brand strategy and product development.

For example, Zoom monitored their social sentiment to uncover the biggest negative myths about their product. They then created a series of TikTok videos to bust those myths, improving customer confidence.

They also created a series of “Pro Tips” videos to answer the most commonly asked questions on social, thereby reducing the workload for the customer service team, while highlighting new features. Some of the ideas for new features even came from social listening and analysis.

4. Understand where you stand in your niche

Brands cannot be all things to all people. Social sentiment can help you understand where you stand in your business niche. This, in turn, can help you reach the right audiences with the right messages at the right time.

For example, the production team at the media company Underknown launched a YouTube channel called “According to Science.” They told stories based on scientific research. But after 60 videos, the channel wasn’t growing.

After analyzing their data, the team realized that videos focused on survival got the most positive response. They tweaked their entire strategy and launched a new channel called “How to Survive.” The channel gained a million YouTube subscribers in only 18 months.

When they discovered their most positive responses came from Americans aged 18 to 34, they further adapted by creating short videos that live on TikTok and regularly get more than a million views.

Social media sentiment analysis can also help you understand in which areas of your business you really excel, and what you might need to improve.

5. Spot brand crises early

You never want your brand to fall into a crisis. But if it happens, monitoring social sentiment can help you spot the problem early. You can implement your crisis response plan to minimize negative sentiment or avoid it entirely.

In the BMW example above, the car company took 48 hours to reply to the heated seats controversy on Twitter, and another day to get an official statement up on its website. By then, the issue had gained significant media coverage, making it harder for BMW to undo the damage. Had they responded within the day, they might have been able to correct the narrative before it got out of control.

Setting up automatic alerts for spikes in mentions and sentiment is an important early-warning system for brand crisis management.

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16 Social Media Updates You Might Have Missed

Miss the latest social media news? Here’s a recap of the latest updates on Facebook, Instagram, Pinterest, Twitter, and YouTube.

Facebook

Learn More: Now You Can ‘Snooze’ Instead of Unfollow Others on Facebook

Facebook is testing Instant Videos, a feature that will allow users to watch more video on mobile without eating into their data plan. Videos will be downloaded and cached in the background while using Facebook on a wifi network.

After switching to a cellular network, the pre-loaded videos will be available to watch without having to use mobile data. ‘Instant Videos’ in your feed will be marked with a lightning bolt icon, like AMP and Facebook’s Instant Articles.

Learn More: Facebook Tests Data-Friendly Instant Videos on Mobile

Facebook was quick to offer support for 360-degree photos and video, now it’s going a step further by allowing users to capture 360-degree photos within the mobile app. The ability to capture 360-degree photos is available on both iOS and Android.

Learn More: Facebook’s Mobile App Can Now Capture 360-Degree Photos

Learn More: Facebook to Block Ads From Pages That Share Fake News

Instagram

Instagram is bringing its Snapchat-like stories to the mobile chúng tôi logged into chúng tôi on a mobile web browser, you will now see stories at the top of your feed just like in the app. While viewing a story, left and right arrows will appear for skipping forward or backward.

Bringing Instagram stories to mobile browsers will give people the opportunity to view stories on a larger screen, such as those using tablets.

Learn More: Instagram Stories Are Coming to Mobile Web Browsers

Instagram is giving users the option to share stories directly to Facebook. This feature is being tested, Instagram confirms, without noting when or if it will be rolled out on a wide scale.

Facebook has its own version of Stories, which is presumably where Instagram’s stories will be uploaded. Despite having more daily active users, Facebook’s Stories have not managed to reach the popularity of Instagram’s.

Learn More: Instagram Tests Sharing Stories Directly to Facebook

Instagram users are no longer limited to publishing galleries full of square photos and videos. The company announced photos and videos in portrait or landscape format can now be used within galleries. Instagram has supported portrait and landscape formats for some time now, but not in galleries.

Learn More: Instagram Now Supports Portrait and Landscape Photo & Video in Galleries

LinkedIn

Everyone with a LinkedIn account can now upload videos to their page, a feature that was previously available to only a select test group of users. Whether it’s uploading a speech you’ve given, a video resume, or a demonstration of a product, there is now a myriad of new opportunities to showcase yourself and your work on LinkedIn.

Learn More: LinkedIn Users Can Now Upload Videos to Their Page

Pinterest

Pinterest hit a milestone of 200 million monthly active users, which represents a 40 percent growth since last year. Over half of those users live outside the USA. The company also notes over 100 billion pins have been created, and 85 percent of Pinterest searches are on mobile devices.

Learn More: Pinterest Hits 200M Users, + New Features on the Way

Twitter

Twitter is doubling its signature 140-character limit to 280, a move intended to give people more room to express themselves.

Don’t go on Twitter and try to compose an extra-long tweet just yet though, as the expanded character limit is only being rolled out to a small test group of people. However, Twitter has every intention to roll it out to everyone if the test proves to be successful.

Learn More: Twitter Tests a 280 Character Limit: What You Need to Know

A new addition to Twitter, called ‘Popular Articles,’ will show you the top articles your connections are tweeting about. Popular Articles can be found by opening the Twitter app and tapping the search tab. On this screen, you’ll find sections such as current trending topics, ‘Today’s Moments’ and the new ‘Popular Articles.’

Learn More: Twitter’s ‘Popular Articles’ Shows What Your Connections are Tweeting About

Twitter still has 328 million monthly active users, 100 million daily active users, and 500 million tweets are sent every day on the platform. Businesses can now tailor search results based on a range of dates, people, hashtags and specific phrases, while also excluding words and phrases. This simple guide covers how to use Twitter Advanced Search, with actionable tips that can help you use this tool with maximum efficiency.

Learn More: A Guide to Twitter Advanced Search

Twitter tested a tweetstorm feature built into its own app. When you have a message to get out that exceeds the 140 character limit, chaining multiple tweets together has become known as a “tweetstorm.” Tweetstorms have been a popular feature for years, but doing it correctly involves some careful planning.

Learn More: Twitter is Testing a Built-in Tweetstorm Feature

YouTube

YouTube is adding restrictions on which accounts can add external links at the end of their videos. External links are added to videos in the form of end cards, and now there are requirements that every account needs to meet to be able to use end cards.

The new requirements for using end cards are that you must join the YouTube Partner Program and your channel must have 10,000 total public views or more.

Learn More: YouTube Changes Rules Regarding Videos With External Links

Google has updated its YouTube app for iOS with the ability to live stream iPhone or iPad screens. YouTube utilizes Apple’s ReplayKit API to allow for live streaming of a user’s screen.

Learn More: YouTube Users on iOS Can Now Live Stream Their Screens

YouTube is undergoing a series of changes on mobile and desktop, the most noticeable of which is a new look complete with a new logo. Additional new features include a new design, new gestures, and suggested videos.

Learn More: Google’s YouTube Rolling Out New Features and a New Look

Useful Tools You Can Use To Track Your Social Media Analytics

If you are running a business of any size in today’s world, you know that a social media presence is vital for success. But how do you know if what you are doing is successful? Planning for effective social media usage is where the use of social media analytics comes in.

Online analytics for your social media sites gather information from social channels and other online content. This data is designed to help you make informed decisions concerning what works and what doesn’t in your posts.

There are a wide variety of companies and sites out there promising beneficial analytics for you and your company. Their offerings range from the very simple to the extraordinarily complex, and there are price ranges to match. What if you are just getting started with your endeavor and just want something easy at the outset?

Built-in Analytics Tools

First, check out the built-in analytics in each of the social media outlets that you are using. These are designed specifically for the site, and best of all, they are free!

But keeping up with three or four different analytics pages can be time-consuming. If you are using more than one social media site to promote your business, it would be beneficial for you to look at one of the following sites that offer free plans that you can use until you decide if it’s something you want to spend more money on. These sites all work with multiple platforms at one time.

Hootsuite

Hootsuite’s free plan offers tracking for three social media profiles, and you can schedule up to thirty posts at a time for those profiles. Choose from your Facebook, Twitter, Linkedin, Google+, Instagram, Pinterest, WordPress, and YouTube profiles.

Zoho Social

Zoho Social gathers information from Facebook, Twitter, Linkedin, Google+, and Instagram. It allows you to make posts through the program but not to schedule. The analytics are a little more complete than some of the other sites, which means if you are not interested in programming your posts through your analytics site, this could be a simple free tool for you to use.

Cyfe

Cyfe displays the analytics you choose in the form of widgets. The free version gives you up to five of these widgets to use as you wish. If you have more than one brand, you can create different dashboards for them and use the widgets you want on each one, up to five total.

Mediatoolkit

Mediatoolkit focuses on keeping track of interactions with your brand across social media (Facebook, Twitter, Instagram, YouTube, and VKontakte) and other online sources such as Web sites, blogs, and forums. You can set up multiple brands. The free version gives you basic analytics along with notifications by email or using Slack when new information is available.

Buffer

Buffer has options for you to manage three different social media accounts. You can choose from Facebook, Twitter, Linkedin, Google+, Instagram, and Pinterest. Unfortunately, if you want the analytics on this site, you need to update to the first paid plan. To Buffer’s credit, the price is less than $10 per month.

The free plan gives you a total of three different social accounts to track. You can schedule posts ahead of time up to ten posts at a time for each of your social accounts. There is no daily limit, so you can keep adding more once previous ones have gone live. There is a browser extension available as well as mobile apps.

If you want analytics, the upgrade you need will also include a calendar, RSS feed, and a higher limit of accounts and scheduling. This plan offers ten social accounts, and you can schedule 100 posts for each of them at a time.

Are you just starting out in social media for your business? Hopefully one of these sites will give you the information you need to improve your presence and make your business a success.

Tracey Rosenberger

Tracey Rosenberger spent 26 years teaching elementary students, using technology to enhance learning. Now she’s excited to share helpful technology with teachers and everyone else who sees tech as intimidating.

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The Checklist: How To Write And Format Web Content

Writing for the Web is not like writing a college paper (thank goodness), which means you probably don’t have a lot of practice at ideal formatting. Unlike the world of academia where literally millennia have gone into developing forms and formats, webpages have only had a couple brief decades to find their bearings. To help those still in the early phases of writing web content (a.k.a. the phase of confusion and panic), here is a basic checklist to go through before publishing work.

Are My Sentences Too Long?

Every sentence will express a very different thought, so variation is natural and even good in writing. However, sentences that extend too long will simply confuse and infuriate readers. Try to keep your sentences no longer than about 40 words, which equates to about two lines in average web publications.

Are My Paragraphs Too Long?

Advice varies on how long paragraphs should be, but the general consensus is they should be “edible.” What this means for the standard user is typically somewhere around three to five lines of text, or roughly 50 to 100 words. Variation is certainly acceptable, but it shouldn’t extend too far beyond the crunch three to five lines.

Are My Sentences Too Complex?

Are you using several independent clauses, all joined together, one after another, in a series of commas that seems to never end, running on forever like it’s being chased, kind of like I’m doing now; perhaps it doesn’t even end with a typical period but instead continues, frivolously, self-interjecting, whisking around – like it’s beating brownie batter! – and, in the end, doing nothing more than confusing all your readers. There can be something elegant and beautiful about complex sentences, but they diminish reader comprehension and patience.

As a general standard, try not to have more than two independent clauses in a sentence (that will usually mean no more than one comma) and use abnormal punctuation sparingly. Sentences that are currently too complex can easily be re-cast into multiple sentences or slightly new phrasing.

Are My Headlines Active? Is My Headline Too Long?

The headline should only take up one line of text, which means that it shouldn’t exceed about 50 characters (assuming you’re using a standard H1 tag size). That’s roughly six to eight words of content, varying pretty broadly dependent on how long the words you use are.

Do I Have an Introduction?

Even with the best headline in the world, you will want to introduce the content to come. This can be anything from a two line summary of what you’re about to say to a five line background on how the industry was started. The point is that you should prepare readers so that your direction and organization are both clear before you present your data, arguments, or other content.

Have I Proofread This Piece?

Nothing says “I don’t care” quite like a blatant tiepoh in the middle of your piece. Most people require at least a couple proofings before they catch all the errors, and even then some are bound to slip through. Make sure you’re taking the necessary precautions by doing your due diligence even after the final paragraph is written; just because you’ve finished writing doesn’t mean the article is complete.

Am I Inviting Feedback?

Keep in mind, as a rule, that rules should regularly be broken. What about you? Which of the above rules is it nearly impossible for you to prevent yourself from bending in each article?

Social Media Marketing Online Training Course

Social Media Marketing Learning Path Use a strategic, data-driven approach to improve the effectiveness of your social media marketing activities How will this Learning Path help me and my business?

This structured e-learning activity will help you or your team use a more structured approach to managing and optimizing social media as a strategic communications technique. Examples and benchmarks are discussed from the main social networks including Facebook, Instagram, LinkedIn and Twitter.

What is a Learning Path?

Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.

We appreciate finding time for skills development is a challenge, and so Learning Paths enables training to be bite-sized, engaging and results orientated since they integrate with our templates to plan, manage and optimize your marketing.

Unlike many online e-learning courses, each module is self-contained, so you can rapidly/quickly access guidance to improve the effectiveness of the marketing activities you are working on right now. Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.

As you work through each topic, we recommend and explain the most relevant member resources, so you can download templates to plan, manage and optimize improvements to your website.

Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)

Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.

Development Objective

Members who successfully complete this Learning Path have the ability to manage and optimize the strategic implementation of social media platforms for marketing communications.

Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.

Learning Objectives

Identify the benefits of a more planned approach to social media marketing then design and implement a social media plan.

Review the effectiveness of your social media marketing against benchmarks and other organizations then identify improvements to how your social media marketing is managed.

Structure a social media strategy to improve customer lifecycle communications that translates into practical actions and improves your goals.

Review the requirements and features of tools for social listening and put in place a reputation management process to respond to complaints or customer service requests.

Identify how to improve your approach to optimizing the effectiveness of your social platforms, both organic and paid, by reviewing your company page to enhance its effectiveness and defining methods to increase follower engagement through optimizing content for each social channel.

Understand different types of insights you can present in a monthly social media report including the business contribution of social media using reports available in Google Analytics including comparing the follower growth and engagement for your company pages on different social networks

How is the Learning Path structured?

The Learning Path is separated into these topics and modules:

Topic 1 – Discover social media opportunities

A planned approach to social media marketing

Audit social media marketing activities

Learn the latest social media developments

Set social media goals

Topic 2 – Planning and governance of social media

Create a social media strategy

Social listening

Customer service and success

Influencer marketing

Topic 3 – Practical social media marketing

Optimize your organic TikTok marketing

Optimize your organic Instagram marketing

Optimize your organic Facebook marketing

Optimize your organic LinkedIn marketing

Using social media to support a marketing campaign

Using social media to amplify linkbait

Optimizing paid social media activity

Reporting on social media effectiveness

Roles who will find this Learning Path useful

Company owners and directors working for smaller businesses

Digital marketing managers, marketing executives or specialists responsible for social media marketing

Consultants or agency account managers

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