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Pinterest is a powerful yet highly underrated platform when it comes to generating traffic for bloggers and businesses alike.

While often associated with recipe articles, DIY how-tos, and travel blogs, Pinterest covers a wide range of topics and is a significant driver of organic traffic across many industries.

Boasting over 442 million active users per month, Pinterest presents an untapped opportunity for business owners and SEO professionals looking to boost their traffic numbers.

As a refreshing alternative to Google, Facebook, and Amazon, Pinterest provides ample room for creativity and storytelling while priding itself on being a unique platform where Pinners can discover new ideas, businesses, and blogs.

While it differs from Google or Bing, many time-honored SEO tactics still hold true.

In this guide, you’ll discover some tried-and-true Pinterest SEO tips, as well as some future-forward strategies to help you make the most of this dynamic platform.

What Is Pinterest SEO?

Pinterest SEO involves optimizing your Pinterest profile and website in order to generate more organic (and, if you wish, paid) traffic from Pinterest.

The main ways in which Pinterest SEO differs from Google SEO is how target “keywords” are identified and then utilized to optimize one’s profile.

Additionally, the ranking factors on Pinterest relate more to engagement metrics and social shares than backlinks and technical SEO.

However, these remaining elements are often natural byproducts of great content.

With that in mind, below are 12 tips for optimizing your Pinterest profile for SEO success.

1. Get Started with the Basics

Before we hop into the more exciting aspects of Pinterest SEO, first, some housekeeping.

You’ll need to ensure the following aspects are in place before you can start pinning:

Create a Business Account

Start by creating your Pinterest Business account.

(If you already have a personal account, you can simply convert your personal account into a business account.)

This will give you access to Pinterest Analytics and the Pinterest Ads Manager.

Choose an SEO-Friendly Username

Your username will be included in your profile’s URL, so it’s worth considering what your audience might be searching for.

Optimize Your Profile

Fill in the “about you” section with relevant details and include a high-resolution company logo.

This will make it easier for people to locate and save your Pins.

You will also want to optimize this section with relevant keywords (more on this later).

Create at Least One Board

To get started, you will need at least one “board.”

Consider the type of content you plan on posting when deciding what you want to name your board (for example: “Marketing Hacks” or “DIY SEO”).

2. Prepare Your Website

As with many other platforms, you can take data from your website to feed more targeted Pinterest campaigns.

You can also send people through to your website, so it’s essential to link these two assets together.

This requires a few simple but fundamental steps.

Get all of these in place if you want to report accurately on your Pinterest SEO efforts.

Add the Pinterest Tag

The Pinterest tag is a fundamental part of setting up an organic or paid campaign.

Essentially Pinterest’s equivalent of the Facebook pixel, this small piece of JavaScript will allow you to:

Set up conversion events on your website.

Segment your audience.

Report reliably on your profile’s performance.

A full guide can be found here and your Pinterest or agency team will be able to help you implement it.

Add the Save Button

This one requires just a short piece of HTML code and will allow you to increase the reach of your campaigns beyond Pinterest.

Once installed, users can save images on your site or app to their boards.

There are two options: The button can appear automatically or when users hover over the top-left section of an image.

Choose wisely.

There is also a Pinterest Chrome extension that will allow visitors on your site to convert your images into Pins.

Verify Your Site

A few easy steps will verify your website, which will add your profile picture to all of your Pins.

Again, this only requires the addition of a few lines of HTML code.

3. Set Traffic & Conversion Goals for Your Business

Keep in mind that lead times on Pinterest can be much longer than you’re used to on Google or Facebook.

However, Pinterest still proves itself to be an effective lead generation tool.

In order to see success on this platform, you first need to determine what Pinterest means for your business and set appropriate goals.

How does Pinterest fit into your wider marketing strategy?

Does your target audience actively use Pinterest to find content like yours?

Once you’ve determined that Pinterest is the place for you, you can use the Pinterest tag to set up a wide variety of conversion events on your site.

Pinterest has a pretty detailed guide on creating conversion campaigns to aid in your lead generation efforts.

I recommend starting with metrics like impressions, traffic, and re-Pins before layering conversion goals on top of these.

You can gather a significant amount of data by simply following your traffic numbers and seeing what’s already working for your profile.

I also recommend that you avoid pushing overtly commercial messages until you’ve earned the trust of both Pinterest and your audience.

With Pinterest, slow and steady often wins the race.

4. Conduct Keyword Research

While you may not be able to use your usual keyword research tools when it comes to Pinterest SEO, there is still a lot of validity in carrying out keyword research on Pinterest.

As a search engine, Pinterest curates their “feed” based on what a user is searching for and how those key terms are used in the Pins being shared by content creators.

These tips should help you uncover the right keywords for your Pins and boards.

Use Guided Search

Guided search on Pinterest helps users narrow their focus and find more relevant results.

After searching for your target term, Pinterest automatically suggests semantically related modifiers.

These are a pretty good indicator of the most popular search queries for each topic.

Test out Promoted Pins

The idea here is similar to how SEO professionals use AdWords to trial certain keywords to see how they perform before launching an entire SEO campaign.

Here, you can take your best-performing keywords on Google and use Promoted Pins to see if they’ll succeed on Pinterest.

Explore Niche Topics

Fortunately, Pinterest already categorizes and sub-categorizes topics to make it easy to find keywords for your particular niche.

Your goal should be to explore all topics relevant to your business to see how ideas are categorized, as well as how your competitors are targeting specific keywords.

5. Organize & Optimize Boards

Your keyword and consumer research for Pinterest should be a core consideration when you start to create boards.

Boards provide a great opportunity to tell Pinterest’s search engine how you categorize your products and/or organize your content, which will only aid visibility.

They are also the first thing users will see when they come to your profile, so you’ll want to make your board titles super clear and your images particularly eye-catching.

Below is an example of how I’ve organized my Pinterest boards based on the top search terms for my niche, including “Blogging 101,” “Work Online Jobs,” and “Blogs to Follow.”

I have also created custom board cover images to quickly identify what the boards are about.

While keyword optimization and board cover images are important parts of Pinterest SEO and engagement, boards need to be populated with high-quality Pins if you want to gain popularity.

You can’t skate by with poor content!

6. Know the Anatomy of a Pin

Creating the perfect Pin takes finesse and a keen eye for what’s trending on the platform and in your industry as a whole.

In fact, I see Pin structure, fonts, sizes, wording, and images change all the time, you’ll need to stay on top of your game.

That said, there are still some clear rules of thumb that we should all follow when it comes to creating SEO-friendly Pins.

Aim for Long Images

The optimal Pin size is 1,000px by 1,500px, or a ratio of 2:3.

Use Eye-Catching Colors

Don’t let your Pins fade into the background.

Use high-contrast colors to catch users’ attention and stand out from the sea of competition.

Include Enticing, Keyword-Rich Titles

Aim for “10 SEO Hacks for More Traffic,” not “SEO Tips” or something equally generic.

7. Be Descriptive

As with your titles, it’s important to get descriptions right for SEO on Pinterest.

Including detailed descriptions (ideally with your target keywords), helps Pinterest locate and show your images in relevant searches.

Tell your audience how the content will benefit them, what they will learn, or, if you’re posting a product, an interesting fact that sets your product apart from your competitors.

A couple of sentences of around 100 characters in total is sufficient to provide some good detail.

You might also consider adding hashtags to your description to increase your visibility for these search terms.

8. Schedule Pins with Tailwind

Tailwind is the #1 Pinterest scheduling app on the market and is a powerful (and affordable) tool when it comes to growing your Pinterest traffic.

With the desktop or mobile app, you can use Tailwind to your Pins to be re-Pinned on a regular basis to a variety of boards.

You can also select Pins from other creators to be shared to your boards in hopes of broadening your reach.

This app can save you hours of time compared to pinning manually.

Plus, the new addition of Tailwind Create allows you to transform your photos into personalized Pin designs so you can create, publish, and pin all in one place.

9. Aim for Engagement

User engagement is super important on Pinterest.

This is due to the fact that more engagement can increase your Pin’s (and your profile’s) visibility in search, increasing your traffic, and, inevitably, your website conversions.

Use the following tips to improve your engagement and increase your search visibility:

Link Your Pinterest Account to Your Other Social Media Accounts

This will increase awareness among your existing followers on other platforms.

Invite Relevant Pinterest Influencers to Collaborate on a Board to Grow Your Own Following

If an influencer re-Pins one of your Pins, your content will be shown to a wider audience.

Include Text as an Overlay on Your Images

As we can see for a search for “SEO,” Pins with a text overlay tend to rank well.

Use a Website Like Canva to Create Multiple Pin Images

You can design different templates and test performance for each of your designs.

Pin on a Consistent Basis

Buffer recommends pinning at least 5 times per day in order to see the widest reach.

Follow Relevant Boards

Doing so will help you grow your network and push your Pins to a larger audience.

Track Performance

Pinterest analytics will give you a lot of insight into how your profile is performing in organic search.

10. Join Group Boards

Group boards are boards hosted by other creators who allow Pinners like you to pin your own content, plus the content of other members on the board.

Each group board is likely to have its own unique set of rules, but the general idea is that each member shares Pins from the other creators in order to broaden everyone’s reach.

Group boards are easy to identify by the fact that they will have multiple users associated with each board:

Once you have joined a few group boards, you can use a scheduling app like Tailwind to Pin your own content and re-Pin members’ content automatically.

This is a great way to double your traffic (or more).

Tailwind published a complete guide on how to find and join group boards, so I highly recommend following this resource if you’re struggling to find group boards on your own.

11. Optimize for Visual Search

Pinterest’s Lens technology is a market leader in visual search.

By pointing a smartphone camera at a household item or piece of clothing, Pinterest can identify the object and suggest related Pins.

Lens is a fascinating piece of technology that’s skilled at understanding the components of an image in order to suggest other related posts.

With the ability to “read” an image, this technology encourages creators to think about aesthetics as well as keywords.

In creating your Pins, consider using high-quality images that are related to the content in your blog post or on your product page.

That way, you Pin could get shown to users who are searching for “Related Items,” even if you don’t include the actual search term in your text.

12. Try Your Hand at Pinterest Ads

For better or for worse, nearly every other Pin today is a “promoted” Pin, which proves that many creators are paying to play.

Pinterest offers a variety of ad formats to choose from.

The most popular ones include:

Standard (image).

Video.

Carousel: Users can scroll through multiple images.

Collections: Mix photos with product images.

Consider which ad format makes the most sense for your brand.

For example, if you’re an online clothing retailer, you’ll certainly want to have images and Shopping pins.

If you’re a YouTuber, promoting video clips may be the move.

Another idea is to create product demo videos and promote these on the platform.

In any case, you will want to test performance to determine what works best for your audience and brand.

Like Google SEO, Pinterest SEO shifts and changes all the time, so you’ll want to stay on top of current trends and monitor your analytics to fine-tune your personalized SEO strategy.

More Resources:

Image Credits

All screenshots taken by author, November 2023

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Tips For Creating A Successful Seo Mentorship

It’s no secret that most SEO professionals learn their craft through hands-on experience rather than any formal training program.

While working with your own clients or taking a quick online crash course can help you understand the basics, there’s nothing like having one-on-one support from someone who’s been there before you to show you the ropes.

SEO mentorships are one of the best ways for new digital marketers to learn from experts in the field.

Whether you’re looking for your first job or interested in improving your skills in a particular sub-niche of SEO, mentorships can help you level up quickly and build your professional network.

For mentors, having the opportunity to share your knowledge can feel empowering and affirming and build confidence in leadership skills.

So how do you go about creating a mutually beneficial SEO mentorship?

Let’s walk through some of the best ways to set yourself up for success, and a few common mistakes to avoid.

Tips For Finding The Right SEO Mentor

As someone looking for an SEO mentorship, you should know exactly what you want to gain from the process before you can even think about reaching out to prospective mentors.

1. Go In With A Clear Set of Goals

Work on a clearly defined list of measurable goals and outcomes that you would like to see achieved by the end of your mentorship.

This will look very different for someone new to the industry versus an experienced marketer looking to branch out into a new field.

On the other hand, having a handful of concrete goals around developing your technical SEO skills may be more valuable for a mid-career marketer making a career shift.

If you’re not sure what SMART (Specific, Measurable, Action-Oriented, Realistic and Time-bound) goals to make before you begin your search, make a note of the general outcomes you want from the mentorship.

Bring these to your first mentor meeting and make this a point to go over after your introductions.

With their experience, your mentor should be able to guide you as to the actionable goals to work toward.

2. Spend Time Researching Possible Matches

You may already have a person in mind when it comes to thinking about who you would like your mentor to be.

But don’t put all of your eggs in one basket. If they decline, you will likely need a few alternatives to consider approaching instead.

Don’t be drawn in by a famous name alone.

Think carefully about the type of person you want to learn from, which should be influenced by your goals, career aspirations, and even your personality and background.

Ask yourself the hard questions:

How do I learn best?

How much time am I willing and able to commit to this relationship?

How will this individual help me get to where I want to be?

Has this person had success with mentoring someone before?

Is there something specific about this individual that resonates with me personally and could benefit my development?

Remember, just because someone has success in the SEO industry doesn’t mean they’re a good fit for your goals or personality.

Before asking about mentorship, it’s worth reaching out to the prospective mentor and getting to know them a little more.

Whether you take them for a coffee or meet over Zoom, an introduction and insight before asking about mentoring can help both parties see any professional chemistry.

3. Set Clear Expectations

Before agreeing to a mentorship, both the mentor and mentee should be honest and upfront about each person’s expectations.

For mentees, it’s likely your goals and career aspirations will drive most of this conversation.

Come prepared with information about how often you would ideally like to meet and in what format (online, in-person, etc.), but be flexible around your mentor’s schedule.

For mentors, having your own expectations in place is just as important.

As an experienced SEO professional, you likely have a lot on your plate, so it’s important to know upfront what kind of time commitment your mentee will expect from you.

You should also ask questions about anything specific that your mentee wants to learn from you.

This will help you prepare information or examples from your own career experience ahead of your next meeting.

Mentors should also be prepared to give feedback to their mentees around goals or projects they’re working on.

This is a good conversation to have at the beginning of your mentorship. Gather details about how your mentee likes to receive feedback and how you can best support them in their learning and development.

It can be helpful to keep the expectations of both parties written in a shared document that both can reference throughout the mentorship.

While this doesn’t need to be a formal contract, it can be helpful to have something to check back to if necessary.

4. Organize A Check-In Schedule

Once you’ve both agreed to work together in a mentor-mentee relationship, it’s time to solidify your plans.

Staying in frequent communication is the best way to build a strong connection, but it’s also easy to overstep boundaries (more on that in a moment).

Decide on the best time and method of communication that works for you both, including a regular time that you can meet for a more in-depth conversation.

Keep a schedule of check-ins, whether a call or Zoom, coffee meetup, or dinner.

This is the best way to ensure that everyone’s busy lives are accounted for while still fulfilling the expectations you agreed on.

Mentees should come prepared with an agenda sent to the mentor ahead of time with areas they’d like to discuss or review during your meeting.

Being prepared and organized is a clear signal that you appreciate and value your mentor’s time, along with helping you to stay on top of tracking your progress or addressing any issues that have come up since your last get-together.

Once your mentorship has come to an end, mentees should take the time to thank their mentor for their expertise, time, and guidance during the process.

A thank you card or heartfelt letter goes a long way.

For mentors, ask your mentee if they would like to continue an informal relationship with occasional check-ins or follow-ups if your schedule allows for it.

You’ve benefited from the mentorship, so be sure to let them know how much you appreciate their hard work and communication throughout the program.

Common Mistakes In Mentorships

While every SEO mentorship will look different depending on the people involved, there are a few common errors that individuals new to the process tend to make.

Constantly Sending Questions Or Requests To Your Mentor

Frequent communication is certainly a critical way to foster stronger professional relationships. Still, as a mentee, it’s important to respect that your mentor is also busy with their own job, life, and possibly other mentorships.

Show that you understand and value their time by being prepared for every meeting and keeping communications between meetings to a respectful minimum.

Ask yourself, “Can this wait until our next check-in?” before sending that text or email.

Viewing Mentorship As A One-way Street

Every SEO mentorship should be mutually beneficial and a back-and-forth dialogue.

That means no egos or long monologues about accomplishments, on either side of the relationship!

Mentees should feel supported and encouraged throughout the mentorship process.

Mentors should also be sure to work on their own communication and leadership skills by asking questions to their mentees on how they can help them more effectively with constructive feedback rather than criticism.

Telling Your Mentee All Of The Answers

When you’re an experienced SEO expert, it can be incredibly tempting to tell your mentee how to do everything.

You also need to remember that you’re not their boss, even if you’re taking a leadership role as a mentor.

Instead, work through any challenges that your mentee brings to you together, using your background to guide them but still allowing them to develop their own creative solutions.

As a mentor, you should also fully acknowledge when you don’t know something.

No one, including your mentee, expects you to know all of the answers to every question they might have.

Be honest when you’re unsure and see if there’s a way that you can find out before your next scheduled meeting.

In Conclusion

An SEO mentorship can be a rewarding and career-changing experience for both the mentor and mentee.

Sharing knowledge about SEO is one of the best ways to grow your professional skill set, introduce talented new marketers to the field, and help make the whole industry a better and more diverse landscape.

More resources:

Featured Image: Jirsak/Shutterstock

Google Publishes Image Search Seo Tips

Google has updated their Image Publishing Guidelines and it’s a vast improvement.

The new version offers actionable information that could make your images rank better, position them to appear in rich results, make them voice assistant friendly, and bring more traffic to your website.

This updated support page has a lot to offer.

Image Search SEO Tips

Google has provided useful image search SEO tips. Here are the actionable takeaways:

Provide good context: Make sure images are contextually relevant because the text of the content is going to influence how Google interprets what the image is about.

Optimize Image Placement: This means to place images so that text that is relevant to the image is nearby. The surrounding text will be picked up by Google to help it understand what the image is about. Adding a caption is an additional good way to do this. Adding an important image close to the top of the page is another tip.

Create informative and High Quality Sites: Google considers the quality of the content as part of the image ranking process. The content is also used to generate a meaningful snippet for the content. So it helps for the page content to relate with the image content.

Create Device-Friendly Sites: Google revealed that users search for images on mobile more than they do on desktop. This means it’s important to be mobile friendly in order to rank better and capitalize on the traffic.

Create Good URL Structure for Your Images: This is an interesting SEO tip. Google revealed that they use the file path and the file name in order to better understand and rank images. This is an actual ranking factor Google is sharing. This is a very useful tip for ranking images. For example, if your images are of different kinds of products, instead of dumping them all into a generic “/assets/” or “/images/” folder, you could in theory create a more organized structure to organize the images into something more meaningful like, /mens/ and /womens/ in order to organize images of men’s and women’s clothing.

Technical SEO Tips for Image Search Check Your Page Title & Description

While it was previously understood that title tags were important, it’s an interesting revelation that the meta description tag plays a role.  Here is what the new Google Image Search Support page says:

“Google Images automatically generates a title and snippet to best explain each result and how it relates to the user query… We use a number of different sources for this information, including descriptive information in the title, and meta tags “

Add Structured Data

This is a very interesting addition to the new support page. Structured data plays a role in rich results and although it’s not mentioned in this support page, we also know that structured data plays a role in voice assisted search, which is an important area of search. Google’s Voice Assistant is now embedded in over 5,000 devices including in automobiles.

Here is what Google’s support page states:

If you include structured data, Google Images can display your images as rich results, including a prominent badge, which gives users relevant information about your page and can drive better targeted traffic to your site.

From the Google Support Page about Badges:

“If you’re publishing recipes, add Recipe markup on your page, for products, add Product markup, and for videos, add Video markup.”

More SEO Advice for Image Search

Google ends the support page by highlighting the following SEO tips for image search:

Optimize image size for speed

Optimize photos for sharpness

Use descriptive titles, captions, descriptive alt text, file names, and surrounding text.

Use an XML Image Site Map

Safe Search SEO: Segregate adult content into it’s own image folder

The Google support pages Danny Sullivan is credited with feature a similar usefulness as this support page. The previous Image Publishing Guidelines didn’t have as many actionable SEO tips.

I don’t know if Sullivan had a hand in crafting this new image publishing guideline, but it needs to be noted that this is an excellent and useful page.  Read: Google’s new Image Publishing Guidelines.

Images by Shutterstock, Modified by Author

Pinterest For Android Now Available For Your Pinning Pleasure

Yup, you read that right. Pinterest is now available for your Android. What does that really mean? Well, you can see all of your boards, likes and best of all, you can upload your own stuff a lot easier. Let’s take a look at this long awaited Android application.

How Pinterest for Android is the same as the website

Just like on the site, you can see the stream of pins from the people you follow and see all of the pins as they happen. Scroll down the never ending wall and find the perfect craft or recipe or logo design inspiration.

How Pinterest for Android is Different from the Website

The main difference available on the Android application is pretty obvious. You have the ability to take a picture with your phone camera and immediately upload it to Pinterest. This will save the steps of uploading it somewhere, waiting until you get home, then pinning it. Just point, shoot and upload.

Using Pinterest for Android

The operation is pretty much the same as the website. Once you download Pinterest for Android, you will need to sign in using your Twitter, Facebook or Pinterest account info. From there, it is business as usual.

Currently, the pins load somewhat slowly, even on a faster Wi-Fi or cellular connection. I’m hoping this will get faster in further upgrades of the Android app. However, they do not load so slow it is horrible to use. I think the images in the Pinterest app load faster than my Facebook for Android most days.

Much like the site, you can add new friends from your Facebook account and you can also email them an invite. The options to check Yahoo, Google and Twitter for people using Pinterest are missing from the options though.

When you have something you’d like to pin, Pinterest is now in your sharing menu as a place to upload the image. The option to upload an image as a pin is also available in the Pinterest app. When you are viewing the stream of pins from everyone you follow, there is the option to create pin at the top left corner of the window. Using either option will let you add your pin to the board of your choice along with a description and let your Facebook and Twitter followers see it.

Final thoughts

The most spectacular thing about the Pinterest app for Android is THERE IS A PINTEREST APP FOR ANDROID!!! The Pinterest application doesn’t really offer anything over going to the website other than it is much easier to use than Pinterest in a mobile browser. While this is just the first official release, I am sure there will be additional features and increased speed in the future revisions of the app.

What would you like the to see in future upgrades to the Pinterest app for Android?

Pinterest for Android

Trevor Dobrygoski

Trevor is a freelance writer covering topics ranging from the Android OS to free web and desktop applications. When he is not writing about mobile productivity, He is coaching and playing the world’s greatest game… Soccer.

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9 Local Seo Tips From Top Experts

Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University.

The symposium topics were filled with local marketing tips from top experts on everything from handling fake reviews, to SEO forecasting, and more.

Attendees engaged in lively discussions on Twitter throughout each session, highlighting the speakers’ most helpful and tangible tips.

Below are the top takeaways from each speaker and their respective session.

1. Write For Customers First and Google Second Charli Hunt, ProofContent

“If you just write content for Google’s algorithm (and not users first), you will be knocked off your top rankings perch.”

Include local identifiers based on what customers are already searching for. Whether that’s neighborhood, county, city, etc.

Create dedicated pages for top FAQs from your customers. This alleviates the need to answer these questions again and again.

Identify your unique selling points (USPs). If you’re unsure of what these are, speak to your customers to help identify them.

2. Disputing 1 Illegitimate Review Is Equivalent To 11 Positive Reviews Curtis Boyd, The Transparency Company

It pays off to dispute fake reviews. Illegitimate reviews are harmful to ratings, which is proven to hurt revenue.

Removing legitimate negative reviews is not the goal. Earned reviews are good; purchased reviews are not. Silencing real customers is not good or legitimate. That’s not what this is about.

Your boss should not be asking you to review the company, unless it’s on Glassdoor. The top types of fake reviews are from vendors, business owners, current employees, untruthful customers, and 3rd party and review clusters.

Dispute fake reviews on the mobile app vs. a desktop. Having data to show the reviews are fake have approximately a 380 times greater success rate of being removed.

If you’ve been hit with a negative review cluster, it’s best to work with a Google Product Expert using the GBP Help Forum.

3. Work Smarter With Practical Google Data Studio Uses Amanda Jordan, RicketyRoo

With GDS, you’ll spend less time reviewing your data. You can create local SEO reports that are easily digestible not only for you, but for your clients. There are plenty of templates created for you to plug and play with your data.

“Use Data Studio to find and categorize keywords, and find new ways to utilize data they’re providing.”

There are many free connectors with GDS to help integrate your data, such as Google Analytics, BigQuery, Google Sheets, Search Console, and more.

Additionally, there are free tool connectors for GDS, including Ahrefs, ContentKing, DeepCrawl, SEMRush, and more.

Use data controls in Data Studio. They allow you to manipulate data by date, visitor type, device type, and more.

4. Be Strategic With Your Spam Fighting Efforts Joy Hawkins, Sterling Sky

The percentage of fake listings varies greatly by industry. Garage Door Repair, Junk Cars, and Personal Injury were the top industries with fake listings.

“87.6% of Garage Door Repair listings were spam. This is incredibly damaging for brands, and why spam-fighting can help legitimate brands.”

Spam fighting is not a long-term strategy, but it is something you should try to pursue. Spam can always come back, and Google doesn’t always enforce all their guidelines.

If there are duplicate listings, don’t delete one. Merging listings can actually help them to rank.

If you are in an industry with moderate amounts of spam listings, then it’s probably worth your time to report.

5. We Only Buy From People We Know, Like, and Trust Matthew Hunt, Automation Wolf

It takes 7 hours with 11 different interactions, in 4 different locations to earn the trust of a user, in order to create opportunities to work with and sell to them.

Leverage LinkedIn with short-form content users can discover. Then, create long-form content where there is some sort of interaction (course, webinar, etc.). From there, create a community of trust so users continue to come back to you.

Make sure you have a personal profile, not just a company page. Create a compelling personal headline showcasing who you are and what you do.

The winning formula for a personal headline: Role + Expertise + Value.

Noah Learner, Two Octobers

Build your content based on client goals, gathering data, cleaning the data, then creating topics based on this data.

Market what is most profitable for you. Make sure to ask your clients what their biggest money-makers are during your onboarding process.

Google has a difficult time knowing what to show, which is why it’s important to make it crystal clear what your content is about.

There’s a big difference between search trends from Google SERP auto-suggest and Google Trends. Auto-suggest is personalized, while Trends is not.

7. Proximity Is Much More Important With The Vicinity Update Yan Gilbert and Colan Nielson, Sterling Sky

The closer you are to a business listing, the higher the chances that listing will rank.

The vicinity update has allowed many more business listings to rank, thanks to the variety in the map packs.

Keywords without location were impacted the most.

Keywords in your business name are not as straightforward as it used to be. Don’t use keyword

stuffing as a strategy. Google is attempting to balance spammy GBPs while allowing real businesses to rank.

The top action items from the vicinity update are:

Focus on explicit keywords

Create more GBP real estate

Go after a wider variety of keywords to minimize damage

8. SEO Forecasting Can Help Answer Key Business Questions From Stakeholders Andrew Shotland, Local SEO Guide

The key questions stakeholders want answered are:

How much am I going to get out of this?

How long is it going to take?

What’s the ROI?

SEO forecasting needs to take the individual business’ uniqueness and goals into consideration. Do more than using your own experience and your own data to forecast.

Sometimes accurate forecasts don’t matter, as long as you’re being realistic setting good expectations. Don’t falsely inflate forecasts to look good and get budget approval.

A good scientific method is the RICE Score. (Reach x Impact x Confidence)/Effort = RICE Score.

However, a good RICE score may not return a lot of revenue, even if it’s easy to implement. Determine what is more important: high revenue or a high RICE score?

9. You Have An Obligation To Make Sure Your Reviews Are Genuine Mike Blumenthal, Near Media

The business is responsible for how the review platform works, as well as the SEO and reputation management firms’ behaviors.

The new FTC business marketer guidelines include:

No review gating

No selective review display

Positive and negative reviews must be treated equally

Incentives must be made explicit

Review suppression doesn’t work. Customers can see the difference between your site and the Google reviews.

You do not have to publish offensive or inappropriate review content. Ensure you have a clear TOS published on your site explaining the FTC guidelines, and publish everything that meets those guidelines.

Summary

The LocalU virtual symposium focused a lot on real updates that impact businesses, as well as content tips that can help anyone who has a physical business or listing.

If you’d like more detailed information on the sessions, be sure to join the #LocalU conversation on Twitter and connect with the speakers. You can also purchase instant access from Local University here.

At the end of the conference, Local University announced its return to in-person events. They will be hosting LocalU Advanced in Denver, CO on July 28th. If you’re interested in attending, be sure to stay up-to-date with Local University for more information.

Featured Image: MaDedee/Shutterstock

5 Best Tokens For High

The crypto market is highly volatile, and price changes are happening rapidly, making it hard to follow and adapt.

This is especially inconvenient for investors that want to play safe and invest only when there are high chances of earning rewards and high returns on investments.

But many investors also love taking risks and investing in crypto with huge risks but also huge rewards potential.

In this article, we will speak exactly about that – high-risk crypto coins that bring high rewards for investors. These coins are considered the best crypto 2023, so if you want to find out more, keep reading this article.

Top 5 High Risk High Reward Crypto

Here are the 5 best crypto coins of 2023.

Now, we will tell you a bit more about each of these coins, especially what makes them different from other coins and why they are the best crypto 2023.

Battle Infinity is the newest and the best crypto 2023 project 

This is a new and exciting P2E game platform with multiple games integrated with Metaverse under the name Battle Arena.

This is a newly launched project, and players can play games, and enjoy other benefits of the Metaverse, for example, interacting, performing, watching, or exploring the world of Battle Arena.

Battle Arena has some benefits that make it different from other P2E projects:

This P2E is created in India, a country known for some of the best software engineers in the world. Also, India has an NFT reputation, with Layer 2 Polygon originating there.

The whole project is verified/KYC’d on Coinsnipper, so there is no danger of fraud, at least when it comes to the IBAT.

This project aims to become the new Axie Infinity, only with a bigger stake pool. Their exchange rate of $250, and players can buy IBAT tokens for $0.0015 and expect 100x gains.

Battle Infinity has 6 different products that are integrated into one Metaverse:

IBAT Battle Swap

IBAT Battle Market

IBAT Battle Store

IBAT Battle Arena

IBAT Premier League

IBAT Battle Stake

To unlock all features of Battle Infinity, players have to purchase an IBAT token. This is a Coin-based token that can currently be purchased on the pre-sale on Battle Infinity’s official pre-sale page. The current price is 166.666,66 IBAT for 1 BNB.

IBAT features are also interesting, making the token one of the best high risk high reward crypto of 2023:

Auto staking – Players must lock and hold the token as stakes for a definite time before receiving interest.

Autoliquidity – Feature that adds liquidity automatically to the pool and stops tokens’ price instability.

Auto tax – Small amount of tax that will be inflicted in transactions and later used for Autostaking, Autoliquidity, Foundation, and Future system development.

Antibot – Feature that prevents bots from disrupting the price action of token

Antidump – This feature will suppress the selling pressure and maintain the floor price of the NFTS.

The New NFT Token IBAT Is on Presale – Here Is How to Buy One 

The process is slightly different from buying other cryptocurrencies. Finally, the pre-sale is handled directly by the publisher, on the pre-sale platform specially created for this purpose. Experience has shown that with the following steps you have IBAT tokens in your wallet in less than 10 minutes.

1. Open the Battle Infinity pre-sale website

First, the crypto investors visit the Battle Infinity pre-sale page. Here the crucial windows open immediately.

2. Buy Binance Coin

The IBAT Coin is designed as a BEP-20 token and runs on the Binance Smart Chain. This means that one must own Binance Coin in order to buy IBAT. If you have this in your wallet, you can proceed directly. On the other hand, one should first buy BNB – for example via the online broker eToro, which does not charge any commission and allows a crypto purchase in less than 10 minutes. 

3. Connect wallet to Battle Infinity

The next step is to connect the wallet to Battle Infinity. This is possible with the Metamask Wallet or the Walletconnect function. It is important that the corresponding wallets have been switched to the Binance Smart Chain.

4. Select the desired amount of IBAT and complete the purchase Lucky Block is one of the best high risk high reward crypto tokens

According to many experts and crypto owners, Platinum Rollers Club is one of the best crypto 2023. This is a collection of tokens that serve as a ticket to a lottery, and the platform offers play-to-earn rewards to players using blockchain protocols.

The LBLOCK token offers an instant payout to gamers, rewards from every jackpot, and additionally, there are no transaction fees and blockchain fluctuations. The founders of Lucky Block want to develop transparency and fairness within the gaming world and create competitions where every player can have higher odds of winning.

Additionally, even if you manage to win a reward, the founders of Lucky Block state that the current processes are slow and that the payment process is very complex.

Because of the way they created the crypto, every player is treated equally, and all winners are chosen by chance. The lottery prize pool is valued at $5.5 million, and 70% of the jackpot is won by an individual, 10% goes to charity, 10% goes to marketing, and 10% goes to all LBLOCK holders based on the % of tokens they own.

The Lucky Block also launched NFT called Platinum Rollers Club, which is also an entrance to a lottery. The collection has 10,000 NFTs available, and every investor that purchases a token gets lifetime access to the daily NFT lottery draws. 

Each draw is valued at around $10,000, and each NFT has 1-in-10,000 chances of winning. In the collection section, there are also 25 rare NFTs that enable users to double their prices if they win a jackpot.

Lucky Block coin had a good start and sold out 10 days before the planned sale closing date. In total, around $6 million were raised by almost 9,000 users. Because of the current success, many experts see the bright future for this high-risk high-reward crypto and predict the price of $0.00173 in 2025.  Experts believe that LBLOCK will reach $0.003900 by the end of this year.

The strong community of more than 47,000 members on the Telegram channel, substantial followers on Reddit and Twitter, and huge marketing efforts, including the collaboration with  Dillian Whyte top heavyweight boxer in the world, all affect the price of the token and make it attractive to other investors.

Defi Coin is one of the most secure DeFi coins.

This is the native coin of decentralized exchange Defi Swap, and it operates on Binance Smart Chain.  Everyone trading on this platform has to use this token for transactions. But DeFi coin is a great coin to own in general because it has a strong price performance.

In just 14 days of its existence, the coin price went up by 462%, and it is expected to grow even more because the DeFi Swap team announced the launch of new features. The features will include automatic liquidity pools and a 10% transaction tax where 50% of that amount will go to DeFi token holders.

DeFi founder also announced they would separate the main wallet into three separate ones to make the main wallet provide liquidity to all centralized exchanges where they have the token listed.

Even though this is a small token in terms of trade volume, with these additions to the crypto, growth, and popularization are likely.

In fact, there are many benefits of holding this token that make it one of the best crypto 2023:

75% APY earning via Staking for 365 days of holding the token. This also means that for every 1,000 DEFC holders stake, they will get additional 750 coins for one year of staking.

Continuously Building Liquidity Pool – 10% of the tax that DeFi collects gets distributed to existing token holders, and the remaining balance gets allocated to the DEFC/BNB liquidity pool. This is very important for the long-term viability of the token.

The coin is at the beginning of its journey and development, and new features are coming soon.

The token will soon go to another phase where the developers will decrease the number of available tokens and reduce the supply. This will increase the price of the DeFi token.

Avalanche is a terrific alternative to Ethereum and one of the best coins 2023

Avalance is a blockchain platform that revolutionized the blockchain industry. Their approach to scalability is unique in the crypto world because, instead of one chain like other networks, Avalanche is using three separate chains.  

Each chain is used for a specific task, and Avalanche can take around 50,000 transactions per second. For example, Bitcoin can only take 7 transactions per second,  Ethereum can take 14, and Polkadot 1,500.

This attracted the attention of Dapp developers seeking an alternative to Ethereum’s high Gas fees. With  Avalanche Consensus Protocol, the network can offer affordable transactions and keep a high level of scalability at the same time.

The native token of the network is Avax, and every user of Avalanche must obtain this token to be able to pay for fees and staking. AVAX holders can also stake their tokens individually or in a pool and become network validators.  Owners of the token who choose to become network validators can earn up to 10% APY  – higher than in the standard banking sector.

The total supply of the token is capped at 720 million and the X-chain where tokens are traded uses the Avalanche consensus mechanism. Avalanche also supports subnets that can host independent blockchains with customized parameters. 

Also, one thing that makes this token different from others, especially Ethereum, their main competitor, is the fact that Avalanche burns all transaction fees. In the case of Ethereum, for example, one part of transaction fees is burned, and the other part is used the other part to reward miners.

Here are some additional AVAX facts that you should know:

AVAX price – $23.83

Market Cap – $6,925,813,509

Volume – $959,716,357

% staked – 58.12%

Burned fees – 1,887,262.41 AVAX

The Avalanche team announced they would launch new features in the network – a new wallet called Core and a bridge to the Bitcoin network. Both features are expected to boost the network and AVAX token even more.

My Freedom Coin is the world’s only crashproof asset that offers loans without liquidations risks.

My Freedom Coin (MFC) is a DeFi project described as a place where you do not lose money. The whole system is crashproof thanks to Floor Price created by the BUSD held inside the BUSD Treasury. My Freedom Coin is a Binance-based project that is a wallet, an exchange service, and a bank. 

Assets in the treasure are filled through the series of higher coin offerings until all 7 million coins are released into circulation and through benefits from transaction fees accumulated on the platform. With the increase in the total value of BUSD treasure, the floor price of MFC also increases. Furthermore, no matter what happens to the market, the BUSD inside the treasury will always be available to buy.

Users can also get MFC coins on the My Freedom P2P exchange which charges a 2% transaction fee to both buyers and sellers. The tax charged to buyers is then completely removed from circulation, helping to increase the MFC floor price. On the other hand, the fee charged to sellers is being used for maintenance and security purposes.

If you want to trade on the platform, you should also pay a $50 fee for a trading license. But you can pay this only in the months you want to use the P2P exchange. The majority of the funds go to the community program, while a smaller portion helps create demand for MFC and increase floor price.

Additionally, users can use their MFC coins in the My Freedom Collateral Loan section of the platform to get loans with a 0.98% monthly interest fee. 

Again, this is all for the goal of increasing the floor price of the token. Once the floor price of MFC reaches the price users paid to get the crypto, the investments will be risk-free. The goal here is to minimize the effects of volatility and protect investors from losses.

Best Crypto 2023 – Wrapping up

Prices of crypto coins are highly volatile, and it is difficult to determine whether a coin is worth investing in or not.

However, some coins can bring high rewards for all investors, and are considered as best crypto 2023:

Battle Infinity  (BAT) – a new P2E project that connects the world of gaming and Metaverse, protected from frauds.

LBLOCK – one of the best crypto projects of 2023 looking to improve the world of lottery and betting and offer equal chances to everyone.

DeFi coin – Crypto with strong price performance and new exciting features coming.

Avalance – native token of the most scalable crypto project present

My Freedom Coin – a high-risk high reward crashproof project that looks to increase its floor price constantly.

Which best high-risk high-reward crypto you choose depends on your preferences and the level of risk you are willing to take, but if you want to pick the best one, go for the Battle Infinity token, which is considered the best crypto project of 2023 by many experts. 

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